{"id":17824,"date":"2019-04-17T10:41:23","date_gmt":"2019-04-17T16:41:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=17824"},"modified":"2019-04-17T10:41:25","modified_gmt":"2019-04-17T16:41:25","slug":"5-google-analytics-metrics-you-need-to-track-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/","title":{"rendered":"5 m\u00e9tricas de Google Analytics que debe controlar en su sitio de afiliaci\u00f3n"},"content":{"rendered":"<p>La gesti\u00f3n de un sitio web de afiliaci\u00f3n es ligeramente diferente a la de un sitio web de marketing tradicional en el que se vende inventario f\u00edsico. Aprender las diferencias puede parecer dif\u00edcil, pero vale la pena explorarlas. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a5cb95b0f510\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5cb95b0f510\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Installing_Google_Analytics_on_Your_Website\" >Instalaci\u00f3n de Google Analytics en su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Page_Views_Sessions\" >P\u00e1ginas vistas \/\/ Sesiones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Bounce_Rate\" >Tasa de rebote<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#New_Sessions_New_Users\" >Nuevas sesiones \/\/ Nuevos usuarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Sources_for_Incoming_Traffic\" >Fuentes de tr\u00e1fico entrante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Lead_Generation_Costs\" >Costes de generaci\u00f3n de clientes potenciales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Si aprende a ver su sitio web de otra manera, tendr\u00e1 m\u00e1s posibilidades de destacar entre la competencia. <\/p>\n\n\n\n<p>\u00bfCu\u00e1les son las diferencias?<\/p>\n\n\n\n<p>La clave para descubrir la diferencia se reduce a una cosa: tus n\u00fameros. <\/p>\n\n\n\n<p>Hay ciertas m\u00e9tricas que necesitar\u00e1 rastrear en Google Analytics para asegurarse de que est\u00e1 en el camino correcto, la construcci\u00f3n de un sitio web de membres\u00eda que se destaca frente a la competencia. <\/p>\n\n\n\n<p>Veamos algunas de las m\u00e9tricas que cada <a href=\"https:\/\/memberpress.com\/es\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sitio web para afiliados<\/a> debe rastrear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Installing_Google_Analytics_on_Your_Website\"><\/span><br>Instalaci\u00f3n de Google Analytics en su sitio web <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de sumergirnos en las m\u00e9tricas que necesita conocer, vamos a mostrarle c\u00f3mo obtener Google Analytics en su sitio web de WordPress. <\/p>\n\n\n\n<p>Existen varios plugins para ello, pero nuestro favorito es <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. Se actualiza regularmente y nos da la libertad de personalizar nuestras preferencias visuales al revisar nuestros an\u00e1lisis. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png\" alt=\"\" class=\"wp-image-17825\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-768x305.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1536x611.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-428x170.png 428w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-840x334.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1216x483.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-700x278.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-156x62.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1080x429.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ir a la <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">P\u00e1gina de plugins de WordPress<\/a>Buscar <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" title=\"Enlace de afiliaci\u00f3n de MonsterInsights\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">MonsterInsights<\/a> y aparecer\u00e1 como primer resultado. Haga clic en <strong>Instalar ahora<\/strong>. <br><\/p>\n\n\n\n<p>Una vez que haya instalado el plugin, vaya a <strong>Plugins instalados<\/strong> y busque MonsterInsights en la secci\u00f3n <strong>Inactivo<\/strong> etiqueta. Haga clic en <strong>Activar<\/strong> para activar el plugin y su panel de WordPress se recargar\u00e1. <br><\/p>\n\n\n\n<p>Ahora ver\u00e1s que en la parte inferior izquierda de tu panel de control hay un bot\u00f3n que dice <strong>Ideas.<\/strong> Haga clic en \u00e9l para ver los datos de Google Analytics de su sitio web directamente desde su panel de control, como en la imagen siguiente.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-17826\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-372x170.png 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-840x384.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1216x556.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-700x320.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1080x494.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Este m\u00e9todo hace que sea m\u00e1s f\u00e1cil que nunca acceder a sus datos de Google Analytic y realizar un seguimiento de todas las m\u00e9tricas que mencionamos aqu\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Views_Sessions\"><\/span>P\u00e1ginas vistas \/\/ Sesiones <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una de las m\u00e9tricas m\u00e1s importantes es la de p\u00e1ginas vistas por sesi\u00f3n. <\/p>\n\n\n\n<p>B\u00e1sicamente, Google Analytics cuenta una vista de p\u00e1gina como una acci\u00f3n que tiene lugar mientras una persona est\u00e1 en su sitio web. Una sesi\u00f3n, por otro lado, es el tiempo total que el usuario pasa interactuando con su sitio web. <\/p>\n\n\n\n<p>\u00bfPor qu\u00e9 es importante? <\/p>\n\n\n\n<p>Las p\u00e1ginas vistas \u00fanicas son excelentes. Pero las p\u00e1ginas vistas por sesi\u00f3n le ayudar\u00e1n realmente a entrar en la mente de su usuario. Esta m\u00e9trica te muestra el proceso que sigue el usuario cuando entra en tu sitio web. <\/p>\n\n\n\n<p>\u00bfSe quedan en una o dos p\u00e1ginas o exploran todo el sitio web en cada sesi\u00f3n? <\/p>\n\n\n\n<p>Estos datos pueden ser muy reveladores. <\/p>\n\n\n\n<p>Por ejemplo, si los usuarios compran directamente en su sitio web de comercio electr\u00f3nico, es posible que s\u00f3lo vean las p\u00e1ginas del producto, de pago y de confirmaci\u00f3n del pedido. Eso est\u00e1 muy bien. <\/p>\n\n\n\n<p>Sin embargo, si tiene una tienda de comercio electr\u00f3nico y su blog se lleva todo el cari\u00f1o, esto podr\u00eda significar problemas con sus conversiones que est\u00e1n afectando a su cuenta de resultados. <\/p>\n\n\n\n<p>Mejorar la fluidez de su sitio web puede ayudarle a conseguir m\u00e1s p\u00e1ginas vistas y sesiones m\u00e1s largas. Puede intentar mover las llamadas a la acci\u00f3n (CTA) a ubicaciones m\u00e1s l\u00f3gicas para que sus clientes permanezcan m\u00e1s tiempo mirando el contenido. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span>Tasa de rebote<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La tasa de rebote de su sitio web viene determinada por el n\u00famero de veces que una persona entra en su sitio web y no realiza ninguna acci\u00f3n (es decir, no sigue una CTA ni abre ninguna p\u00e1gina nueva). <\/p>\n\n\n\n<p>Una tasa de rebote excelente para un sitio web deber\u00eda estar entre el 26 y el 40 por ciento, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">seg\u00fan HubSpot<\/a>.  Aunque cualquier cosa hasta el 70% puede considerarse \"media\". <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"402\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-17827\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png 620w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-262x170.png 262w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-156x101.png 156w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Puede mejorar su tasa de rebote atrayendo a los clientes potenciales para que se queden a ver una oferta especial o una promoci\u00f3n. Si demuestra que est\u00e1 dispuesto a hacer que merezca la pena, es m\u00e1s probable que se conviertan en clientes de pago. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&utm_medium=link&utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Plugins de ventanas emergentes<\/a>Si se utiliza bien, puede ser una forma estupenda de mantener la atenci\u00f3n de los clientes. Nuestro favorito es <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>.<\/p>\n\n\n\n<p>Con <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" title=\"Enlace de afiliaci\u00f3n de OptinMonster\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">OptinMonster<\/a>, you can create \u201cexit-intent\u201d campaigns that trigger when someone wants to leave your page. <\/p>\n\n\n\n<p>Aproveche este momento para volver a atraerlos con una oferta de algo que les resulte valioso. Puede ser un libro electr\u00f3nico, una clase gratuita, una lista de comprobaci\u00f3n o incluso una simple promoci\u00f3n de tus productos. <\/p>\n\n\n\n<p>Si formas parte de la comunidad MemberPress, puedes <a href=\"https:\/\/memberpress.com\/es\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrar OptinMonster<\/a> para utilizarlo en todas las p\u00e1ginas de sus cursos y afiliaciones,<\/p>\n\n\n\n<p>Este es un buen ejemplo de una campa\u00f1a optin que aparece cuando el usuario abandona HubStaff. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png\" alt=\"\" class=\"wp-image-17828\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-156x104.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Cuando el cliente est\u00e9 a punto de marcharse (y aumente la tasa de rebote), esta ventana emergente opt-in le animar\u00e1 a quedarse para una prueba gratuita. <\/p>\n\n\n\n<p>Con este truco se consiguen tres cosas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Reduce la tasa de rebote, <\/li>\n\n\n\n<li>Consigue que el cliente se interese por su producto. <\/li>\n\n\n\n<li>Les da una idea de lo que les espera si se quedan despu\u00e9s del juicio.<\/li>\n<\/ol>\n\n\n\n<p>Con esta campa\u00f1a, HubStaff convirti\u00f3 a algo m\u00e1s del 7% de los clientes que, de otro modo, se habr\u00edan marchado para no volver. <\/p>\n\n\n\n<p>Esta t\u00e1ctica de marketing es una excelente forma de atraer a nuevos clientes y mantener a raya la molesta tasa de rebote. <\/p>\n\n\n\n<p>Si tiene un sitio de afiliaci\u00f3n, podr\u00eda retener a una mayor parte de su audiencia ofreci\u00e9ndoles una prueba o una oferta especial para que les merezca la pena.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Sessions_New_Users\"><\/span>Nuevas sesiones \/\/ Nuevos usuarios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las nuevas sesiones son otra m\u00e9trica de Google Analytics que debe tener en cuenta si desea aumentar las conversiones y conseguir un p\u00fablico m\u00e1s amplio para su sitio de afiliaci\u00f3n. <\/p>\n\n\n\n<p>Las nuevas sesiones son el n\u00famero de personas que entraron en su sitio web por primera vez, navegaron por \u00e9l y luego cerraron la sesi\u00f3n. <\/p>\n\n\n\n<p>Si quiere conservar a estas nuevas personas, tome medidas preventivas para garantizar que su experiencia sea de primera desde su primera visita. <\/p>\n\n\n\n<p>Publica contenidos de valor, haz que tu sitio sea r\u00e1pido y f\u00e1cil de usar, y aseg\u00farate de que tus nuevos visitantes tienen una forma de ponerse en contacto contigo. <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">a trav\u00e9s de una p\u00e1gina de contacto<\/a> o mant\u00e9ngase en contacto por correo electr\u00f3nico.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"584\" height=\"250\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-17829\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png 584w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-156x67.png 156w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n\n\n<p>Normalmente, si tiene un gran n\u00famero de sesiones nuevas, eso es bueno. Significa que tu marketing SEO est\u00e1 funcionando, que la gente est\u00e1 encontrando tu p\u00e1gina y que est\u00e1s aumentando las posibilidades de conversi\u00f3n. <\/p>\n\n\n\n<p>Debe tomar medidas proactivas para asegurarse de que sus clientes tengan una gran experiencia en su sitio de afiliaci\u00f3n, de modo que pueda retener el mayor n\u00famero de clientes potenciales. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources_for_Incoming_Traffic\"><\/span>Fuentes de tr\u00e1fico entrante <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es importante saber de d\u00f3nde vienen sus clientes cuando llegan a su sitio web. <\/p>\n\n\n\n<p>F\u00edjese en sus fuentes de tr\u00e1fico entrante para ver si llega gente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>una b\u00fasqueda directa a trav\u00e9s de su URL, <\/li>\n\n\n\n<li>a trav\u00e9s de un motor de b\u00fasqueda, <\/li>\n\n\n\n<li>referencias en las redes sociales, <\/li>\n\n\n\n<li>entradas de invitados, <\/li>\n\n\n\n<li>o el boca a boca de otros clientes <br><\/li>\n<\/ul>\n\n\n\n<p>\u00bfPor qu\u00e9<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> importante para los sitios de afiliaci\u00f3n<\/a>? En la mayor\u00eda de los casos, los sitios de afiliaci\u00f3n fomentan el sentido de comunidad y tienden a interactuar con otras personas que pueden estar interesadas o que ya est\u00e1n en el sitio web. <\/p>\n\n\n\n<p>Usted va a querer asegurarse de que los clientes est\u00e1n llegando a su p\u00e1gina de las tres fuentes principales de ingresos, aunque es posible que desee dar prioridad a ciertas fuentes si va a ayudar a su tasa de conversi\u00f3n. <\/p>\n\n\n\n<p>Aqu\u00ed podemos ver el tr\u00e1fico de referencia de este sitio web.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png\" alt=\"\" class=\"wp-image-53462\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-768x356.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-366x170.png 366w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-840x390.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1216x564.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-700x325.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1080x501.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png 1509w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Puede <a href=\"https:\/\/memberpress.com\/es\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">aumente sus conversiones a trav\u00e9s de las redes sociales<\/a> si animas a los nuevos usuarios que se registren a compartir su experiencia en tu p\u00e1gina o en la de ellos en las redes sociales. Esto le ayudar\u00e1 a impulsar el tr\u00e1fico y puede aumentar su tr\u00e1fico entrante de una fuente que puede estar faltando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_Costs\"><\/span><br>Costes de generaci\u00f3n de clientes potenciales <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Por \u00faltimo, debe vigilar siempre su <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">costes de generaci\u00f3n de clientes potenciales<\/a>. <\/p>\n\n\n\n<p>En pocas palabras, esta cifra le ayuda a identificar cu\u00e1nto cuesta convertir a un visitante que aterriza en su sitio web. <\/p>\n\n\n\n<p>Para determinar el coste hay que recurrir a toda una serie de artima\u00f1as de marketing y matem\u00e1ticas financieras. Lo que hay que pagar var\u00eda de una empresa a otra. <\/p>\n\n\n\n<p>Cuando analice sus costes de generaci\u00f3n de prospectos, debe tener en cuenta su margen de beneficios. <\/p>\n\n\n\n<p>Si est\u00e1 gastando m\u00e1s de lo que ingresan sus clientes potenciales, o si el margen es estrecho, es hora de buscar otras formas de aumentar el valor de sus clientes existentes frente al coste de obtenerlos. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Estas 5 cifras de Google Analytic est\u00e1n dise\u00f1adas para ayudarle a sacar el m\u00e1ximo partido a su p\u00e1gina, especialmente si tiene un sitio basado en la afiliaci\u00f3n. <\/p>\n\n\n\n<p>Crear un p\u00fablico nuevo que quiera quedarse puede ser todo un reto. Pero si est\u00e1 dispuesto a tomarse el tiempo necesario y analizar sus datos, descubrir\u00e1 que puede atraer a una base de clientes s\u00f3lida y \u00e1vida de conocimientos. <\/p>\n\n\n\n<p>A medida que su sitio web crezca, empezar\u00e1 a notar tendencias y patrones en su perfil de Google Analytics. Con esta informaci\u00f3n podr\u00e1 tomar decisiones basadas en datos para rentabilizar mejor a sus clientes nuevos y existentes. <\/p>\n\n\n\n<p>As\u00ed que ponte friki y empieza a hacer n\u00fameros.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. So, what are the [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":17831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"Key Google Analytics Metrics for Membership Site Success","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134,145,1],"tags":[],"class_list":{"0":"post-17824","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-how-to-2","9":"category-tools","10":"category-uncategorized","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn which Google Analytics metrics are essential for tracking the performance of your membership site. 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Learning the differences may seem challenging, but they are worth exploring. <\/p>","content":[{"type":"text","data":"Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. <\/p>","content":[{"type":"text","data":"If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, what are the differences?<\/p>","content":[{"type":"text","data":"So, what are the differences?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key to discovering the difference comes down to one thing \u2013 your numbers. <\/p>","content":[{"type":"text","data":"The key to discovering the difference comes down to one thing \u2013 your numbers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are certain metrics you\u2019ll need to track on Google Analytics to make sure you\u2019re on the right track, building a membership website that stands up against the competition. <\/p>","content":[{"type":"text","data":"There are certain metrics you\u2019ll need to track on Google Analytics to make sure you\u2019re on the right track, building a membership website that stands up against the competition. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's look at some of the metrics that every <a href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">membership website<\/a> should track.<\/p>","content":[{"type":"text","data":"Let's look at some of the metrics that every <a href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">membership website<\/a> should track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><br>Installing Google Analytics on Your Website <\/h2>","content":"Instalaci\u00f3n de Google Analytics en su sitio web","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we dive into the metrics you need to know, we are going to show you how to get Google Analytics on your WordPress website. <\/p>","content":[{"type":"text","data":"Before we dive into the metrics you need to know, we are going to show you how to get Google Analytics on your WordPress website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are several plugins for this, but our favorite is <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. It's updated regularly and gives us the freedom to customize our visual preferences when looking over our analytics. <\/p>","content":[{"type":"text","data":"There are several plugins for this, but our favorite is <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. It's updated regularly and gives us the freedom to customize our visual preferences when looking over our analytics. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png\" alt=\"\" class=\"wp-image-17825\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png"},"style":{"width":1600,"height":636,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Go to the <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress plugin page<\/a>, search for MonsterInsights and it will pop up as the first result. Click on <strong>Install Now<\/strong>. <br><\/p>","content":[{"type":"text","data":"Go to the <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress plugin page<\/a>, search for MonsterInsights and it will pop up as the first result. Click on <strong>Install Now<\/strong>. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve installed the plugin, go to <strong>Installed Plugins<\/strong> and search for MonsterInsights under the <strong>Inactive<\/strong> tag. Click <strong>Activate<\/strong> to turn on the plugin and your WordPress dashboard will reload. <br><\/p>","content":[{"type":"text","data":"Once you\u2019ve installed the plugin, go to <strong>Installed Plugins<\/strong> and search for MonsterInsights under the <strong>Inactive<\/strong> tag. Click <strong>Activate<\/strong> to turn on the plugin and your WordPress dashboard will reload. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You\u2019ll now notice on the bottom left side of your dashboard there is a button that says <strong>Insights.<\/strong> Click on it to see your website's Google Analytics data displayed directly from your dashboard, as in the image below.<\/p>","content":[{"type":"text","data":"You\u2019ll now notice on the bottom left side of your dashboard there is a button that says <strong>Insights.<\/strong> Click on it to see your website's Google Analytics data displayed directly from your dashboard, as in the image below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-17826\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png"},"style":{"width":1600,"height":732,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>This method makes it easier than ever to access your Google Analytic data and keep track of all of the metrics we mention here.<\/p>","content":[{"type":"text","data":"This method makes it easier than ever to access your Google Analytic data and keep track of all of the metrics we mention here."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Page Views \/\/ Sessions <\/h2>","content":"P\u00e1ginas vistas \/\/ Sesiones","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One of the most important metrics to look at is your page views per session. <\/p>","content":[{"type":"text","data":"One of the most important metrics to look at is your page views per session. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Essentially, Google Analytics counts a page view as an action that takes place while a person is on your website. A session, on the other hand, is the overall time the user spent interacting with your website. <\/p>","content":[{"type":"text","data":"Essentially, Google Analytics counts a page view as an action that takes place while a person is on your website. A session, on the other hand, is the overall time the user spent interacting with your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Why is this important? <\/p>","content":[{"type":"text","data":"Why is this important? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unique page views are excellent. But your page views per session will really help you get inside the mind of your user. This metric shows you the process your user takes when they come to your website. <\/p>","content":[{"type":"text","data":"Unique page views are excellent. But your page views per session will really help you get inside the mind of your user. This metric shows you the process your user takes when they come to your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Are they sticking to one or two pages, or are they exploring your entire website during each session? <\/p>","content":[{"type":"text","data":"Are they sticking to one or two pages, or are they exploring your entire website during each session? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This data can be quite revealing. <\/p>","content":[{"type":"text","data":"This data can be quite revealing. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if users are buying things directly from your ecommerce website, they might just see the product, checkout and order confirmation pages. That's great! <\/p>","content":[{"type":"text","data":"For example, if users are buying things directly from your ecommerce website, they might just see the product, checkout and order confirmation pages. That's great! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if your running an ecommerce store and your blog is getting all the love, this could spell issues with your conversions that are impacting your bottom line. <\/p>","content":[{"type":"text","data":"However, if your running an ecommerce store and your blog is getting all the love, this could spell issues with your conversions that are impacting your bottom line. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Improving the flow of your website can help you get more page views and longer sessions. You could try moving your Call to Actions (CTAs) to more logical locations to keep your customers around and looking at content longer. <\/p>","content":[{"type":"text","data":"Improving the flow of your website can help you get more page views and longer sessions. You could try moving your Call to Actions (CTAs) to more logical locations to keep your customers around and looking at content longer. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Bounce Rate<\/h2>","content":"Tasa de rebote","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Your website\u2019s bounce rate is determined by the number of times a person goes to your website and takes no action (i.e. doesn\u2019t follow a CTA or open any new pages). <\/p>","content":[{"type":"text","data":"Your website\u2019s bounce rate is determined by the number of times a person goes to your website and takes no action (i.e. doesn\u2019t follow a CTA or open any new pages). "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An excellent bounce rate for a website should be between 26 and 40 percent, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to HubSpot<\/a>.  Though anything up to 70 percent can be considered \u201caverage.\u201d <\/p>","content":[{"type":"text","data":"An excellent bounce rate for a website should be between 26 and 40 percent, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to HubSpot<\/a>.  Though anything up to 70 percent can be considered \u201caverage.\u201d "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-17827\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png"},"style":{"width":620,"height":402,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can improve your bounce rate by enticing potential customers to stick around for a special offer or promotion. If you show that you are willing to make it worth their while, they are more likely to become paying customers. <\/p>","content":[{"type":"text","data":"You can improve your bounce rate by enticing potential customers to stick around for a special offer or promotion. If you show that you are willing to make it worth their while, they are more likely to become paying customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popup plugins<\/a>, used well, can be a great way to keep customers' attention. Our favorite is <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popup plugins<\/a>, used well, can be a great way to keep customers' attention. Our favorite is <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With OptinMonster, you can create \"exit-intent\" campaigns that trigger when someone wants to leave your page. <\/p>","content":[{"type":"text","data":"With OptinMonster, you can create \"exit-intent\" campaigns that trigger when someone wants to leave your page. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Use this moment to draw this back in with an offer of something they'll find valuable. This could be an ebook, a free class, a checklist, or even just a simple promotion on your products. <\/p>","content":[{"type":"text","data":"Use this moment to draw this back in with an offer of something they'll find valuable. This could be an ebook, a free class, a checklist, or even just a simple promotion on your products. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're part of the MemberPress community, you can <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrate OptinMonster<\/a> to use it across all your course and membership pages,<\/p>","content":[{"type":"text","data":"If you're part of the MemberPress community, you can <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrate OptinMonster<\/a> to use it across all your course and membership pages,"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here is a great example of an optin campaign that pops up as the user leaves HubStaff. <\/p>","content":[{"type":"text","data":"Here is a great example of an optin campaign that pops up as the user leaves HubStaff. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png\" alt=\"\" class=\"wp-image-17828\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png"},"style":{"width":800,"height":531,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>When the customer gets close to leaving (and adding to the bounce rate) this opt-in pop up to encourage them to stick around for a free trial. <\/p>","content":[{"type":"text","data":"When the customer gets close to leaving (and adding to the bounce rate) this opt-in pop up to encourage them to stick around for a free trial. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This trick achieves three things:<\/p>","content":[{"type":"text","data":"This trick achieves three things:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>It lowers the bounce rate, <\/li>\n\n\n\n<li>It gets the customer invested in your product. <\/li>\n\n\n\n<li>It gives them a taste of what\u2019s to come if they stick around after the trial.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Reduce la tasa de rebote, <\/li>\n\n\n\n<li>Consigue que el cliente se interese por su producto. <\/li>\n\n\n\n<li>Les da una idea de lo que les espera si se quedan despu\u00e9s del juicio.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>It lowers the bounce rate, <\/li>","content":"Reduce la tasa de rebote,","data":{"text":"It lowers the bounce rate,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>It gets the customer invested in your product. <\/li>","content":"Consigue que el cliente se interese por su producto.","data":{"text":"It gets the customer invested in your product."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>It gives them a taste of what\u2019s to come if they stick around after the trial.<\/li>","content":"Les da una idea de lo que les espera si se quedan despu\u00e9s del juicio.","data":{"text":"It gives them a taste of what\u2019s to come if they stick around after the trial."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this campaign, HubStaff converted just over 7 percent of customers that would have otherwise left and never come back. <\/p>","content":[{"type":"text","data":"With this campaign, HubStaff converted just over 7 percent of customers that would have otherwise left and never come back. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This marketing tactic is a great way to bring in new customers and keep your pesky bounce rate at bay. <\/p>","content":[{"type":"text","data":"This marketing tactic is a great way to bring in new customers and keep your pesky bounce rate at bay. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have a membership site you could potentially retain more of your audience by giving them a trial or special offer to make it worth their while.<\/p>","content":[{"type":"text","data":"If you have a membership site you could potentially retain more of your audience by giving them a trial or special offer to make it worth their while."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">New Sessions \/\/ New Users<\/h2>","content":"Nuevas sesiones \/\/ Nuevos usuarios","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>New Sessions are another Google Analytics metric you should keep your eye on if you want to increase conversions and net a wider audience for your membership site. <\/p>","content":[{"type":"text","data":"New Sessions are another Google Analytics metric you should keep your eye on if you want to increase conversions and net a wider audience for your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>New Sessions are the number of people who came to your website for the first time, browsed around, and then closed off their session. <\/p>","content":[{"type":"text","data":"New Sessions are the number of people who came to your website for the first time, browsed around, and then closed off their session. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to keep these new people around, take preventive steps to ensure that their experience is top-notch from their very first visit. <\/p>","content":[{"type":"text","data":"If you want to keep these new people around, take preventive steps to ensure that their experience is top-notch from their very first visit. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Publish valuable content, make your site fast and easy to use, and make sure there is a way for your new visitors to reach out to you <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">via a contact page<\/a> or keep in touch via email.<\/p>","content":[{"type":"text","data":"Publish valuable content, make your site fast and easy to use, and make sure there is a way for your new visitors to reach out to you <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">via a contact page<\/a> or keep in touch via email."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-17829\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png"},"style":{"width":584,"height":250,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Typically, if you have a high number of new sessions that\u2019s a good thing. It means your SEO marketing is working, people are finding your page, and you\u2019re increasing the chance for conversion. <\/p>","content":[{"type":"text","data":"Typically, if you have a high number of new sessions that\u2019s a good thing. It means your SEO marketing is working, people are finding your page, and you\u2019re increasing the chance for conversion. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You must take proactive steps to make sure that your customers have a great experience on your membership site so you can retain the highest number of potential customers. <br><\/p>","content":[{"type":"text","data":"You must take proactive steps to make sure that your customers have a great experience on your membership site so you can retain the highest number of potential customers. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Sources for Incoming Traffic <\/h2>","content":"Fuentes de tr\u00e1fico entrante","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It\u2019s important to know where your customers are coming from when they land on your website. <\/p>","content":[{"type":"text","data":"It\u2019s important to know where your customers are coming from when they land on your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Look at your sources of incoming traffic to see whether people are coming through:<\/p>","content":[{"type":"text","data":"Look at your sources of incoming traffic to see whether people are coming through:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>a direct search via your URL, <\/li>\n\n\n\n<li>via a search engine, <\/li>\n\n\n\n<li>social media referrals, <\/li>\n\n\n\n<li>guest posts, <\/li>\n\n\n\n<li>or word of mouth from other customers <br><\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>una b\u00fasqueda directa a trav\u00e9s de su URL, <\/li>\n\n\n\n<li>a trav\u00e9s de un motor de b\u00fasqueda, <\/li>\n\n\n\n<li>referencias en las redes sociales, <\/li>\n\n\n\n<li>entradas de invitados, <\/li>\n\n\n\n<li>o el boca a boca de otros clientes <br><\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>a direct search via your URL, <\/li>","content":"una b\u00fasqueda directa a trav\u00e9s de su URL,","data":{"text":"a direct search via your URL,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>via a search engine, <\/li>","content":"a trav\u00e9s de un motor de b\u00fasqueda,","data":{"text":"via a search engine,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>social media referrals, <\/li>","content":"referencias en las redes sociales,","data":{"text":"social media referrals,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>guest posts, <\/li>","content":"entradas de invitados,","data":{"text":"guest posts,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>or word of mouth from other customers <br><\/li>","content":"o el boca a boca de otros clientes","data":{"text":"or word of mouth from other customers"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Why is this<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> important for membership sites<\/a>? In most cases, membership sites foster a sense of community and they tend to interact with others who may be interested or are already on the website. <\/p>","content":[{"type":"text","data":"Why is this<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> important for membership sites<\/a>? In most cases, membership sites foster a sense of community and they tend to interact with others who may be interested or are already on the website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You\u2019re going to want to make sure that customers are coming to your page from all three main sources of income, though you may want to prioritize certain sources if it will help your conversion rate. <\/p>","content":[{"type":"text","data":"You\u2019re going to want to make sure that customers are coming to your page from all three main sources of income, though you may want to prioritize certain sources if it will help your conversion rate. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here we can see the referral traffic for this website.<\/p>","content":[{"type":"text","data":"Here we can see the referral traffic for this website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png\" alt=\"\" class=\"wp-image-53462\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png","linkDestination":"media"},"style":{"width":1024,"height":475,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase your conversions via social media<\/a> if you encourage new people who sign up to share their experience on your, or their, social media page. This will help drive traffic and can increase your incoming traffic from a source that may be lacking.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase your conversions via social media<\/a> if you encourage new people who sign up to share their experience on your, or their, social media page. This will help drive traffic and can increase your incoming traffic from a source that may be lacking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><br>Lead Generation Costs <\/h2>","content":"Costes de generaci\u00f3n de clientes potenciales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finally, you should always keep an eye on your <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">lead generation costs<\/a>. <\/p>","content":[{"type":"text","data":"Finally, you should always keep an eye on your <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">lead generation costs<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a nutshell, this figure helps you identify how much it costs to convert a visitor who lands on your website. <\/p>","content":[{"type":"text","data":"In a nutshell, this figure helps you identify how much it costs to convert a visitor who lands on your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There is a whole host of marketing and financial math wizardry involved in determining the cost. What you should expect to pay out varies from company to company. <\/p>","content":[{"type":"text","data":"There is a whole host of marketing and financial math wizardry involved in determining the cost. What you should expect to pay out varies from company to company. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you\u2019re looking at your lead generation costs you should consider your margin for profit. <\/p>","content":[{"type":"text","data":"When you\u2019re looking at your lead generation costs you should consider your margin for profit. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're spending more than your leads are bringing in, or if the margin is tight, it's time to look at other ways to increase the value of your existing customers versus the cost to obtain them. <br><\/p>","content":[{"type":"text","data":"If you're spending more than your leads are bringing in, or if the margin is tight, it's time to look at other ways to increase the value of your existing customers versus the cost to obtain them. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>These 5 Google Analytic figures are designed to help you make the most of your page, especially if you have a membership-based site. <\/p>","content":[{"type":"text","data":"These 5 Google Analytic figures are designed to help you make the most of your page, especially if you have a membership-based site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Building a new audience that wants to stick around can be a challenge. But if you\u2019re willing to take the time and look at your data, you\u2019ll find you can bring in a strong customer base with a thirst for knowledge. <\/p>","content":[{"type":"text","data":"Building a new audience that wants to stick around can be a challenge. But if you\u2019re willing to take the time and look at your data, you\u2019ll find you can bring in a strong customer base with a thirst for knowledge. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your website grows, you\u2019ll start to notice trends and patterns in your Google Analytics profile. With this info you can make data-based decisions about making your new and existing customers more profitable. <\/p>","content":[{"type":"text","data":"As your website grows, you\u2019ll start to notice trends and patterns in your Google Analytics profile. With this info you can make data-based decisions about making your new and existing customers more profitable. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So get your geek on, and start crunching those numbers!<\/p>","content":[{"type":"text","data":"So get your geek on, and start crunching those numbers!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17824"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17831"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}