{"id":17824,"date":"2019-04-17T10:41:23","date_gmt":"2019-04-17T16:41:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=17824"},"modified":"2019-04-17T10:41:25","modified_gmt":"2019-04-17T16:41:25","slug":"5-google-analytics-metrics-you-need-to-track-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/","title":{"rendered":"5 m\u00e9tricas de Google Analytics que debe controlar en su sitio de afiliaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La gesti\u00f3n de un sitio web de afiliaci\u00f3n es ligeramente diferente a la de un sitio web de marketing tradicional en el que se vende inventario f\u00edsico. Aprender las diferencias puede parecer dif\u00edcil, pero vale la pena explorarlas. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aace55ea3f8d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aace55ea3f8d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Installing_Google_Analytics_on_Your_Website\" >Instalaci\u00f3n de Google Analytics en su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Page_Views_Sessions\" >P\u00e1ginas vistas \/\/ Sesiones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Bounce_Rate\" >Tasa de rebote<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#New_Sessions_New_Users\" >Nuevas sesiones \/\/ Nuevos usuarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Sources_for_Incoming_Traffic\" >Fuentes de tr\u00e1fico entrante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Lead_Generation_Costs\" >Costes de generaci\u00f3n de clientes potenciales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si aprende a ver su sitio web de otra manera, tendr\u00e1 m\u00e1s posibilidades de destacar entre la competencia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1les son las diferencias?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La clave para descubrir la diferencia se reduce a una cosa: tus n\u00fameros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay ciertas m\u00e9tricas que necesitar\u00e1 rastrear en Google Analytics para asegurarse de que est\u00e1 en el camino correcto, la construcci\u00f3n de un sitio web de membres\u00eda que se destaca frente a la competencia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos algunas de las m\u00e9tricas que toda <a href=\"https:\/\/memberpress.com\/es\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sitio web para afiliados<\/a> debe rastrear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Installing_Google_Analytics_on_Your_Website\"><\/span><br>Instalaci\u00f3n de Google Analytics en su sitio web <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de sumergirnos en las m\u00e9tricas que necesita conocer, vamos a mostrarle c\u00f3mo obtener Google Analytics en su sitio web de WordPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen varios plugins para ello, pero nuestro favorito es <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. Se actualiza con regularidad y nos ofrece la libertad de personalizar nuestras preferencias visuales a la hora de consultar nuestras estad\u00edsticas. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png\" alt=\"\" class=\"wp-image-17825\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-768x305.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1536x611.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-428x170.png 428w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-840x334.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1216x483.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-700x278.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-156x62.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1080x429.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ir a la <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">P\u00e1gina de plugins de WordPress<\/a>, busca \u00abMonsterInsights\u00bb y aparecer\u00e1 como primer resultado. Haz clic en <strong>Instalar ahora<\/strong>. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que haya instalado el plugin, vaya a <strong>Plugins instalados<\/strong> y busque MonsterInsights en la secci\u00f3n <strong>Inactivo<\/strong> etiqueta. Haga clic en <strong>Activar<\/strong> para activar el plugin y su panel de WordPress se recargar\u00e1. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora ver\u00e1s que en la parte inferior izquierda de tu panel de control hay un bot\u00f3n que dice <strong>Ideas.<\/strong> Haz clic en \u00e9l para ver los datos de Google Analytics de tu p\u00e1gina web directamente desde tu panel de control, tal y como se muestra en la imagen siguiente.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-17826\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-372x170.png 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-840x384.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1216x556.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-700x320.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1080x494.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este m\u00e9todo hace que sea m\u00e1s f\u00e1cil que nunca acceder a sus datos de Google Analytic y realizar un seguimiento de todas las m\u00e9tricas que mencionamos aqu\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Views_Sessions\"><\/span>P\u00e1ginas vistas \/\/ Sesiones <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las m\u00e9tricas m\u00e1s importantes es la de p\u00e1ginas vistas por sesi\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1sicamente, Google Analytics cuenta una vista de p\u00e1gina como una acci\u00f3n que tiene lugar mientras una persona est\u00e1 en su sitio web. Una sesi\u00f3n, por otro lado, es el tiempo total que el usuario pasa interactuando con su sitio web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfPor qu\u00e9 es importante? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las p\u00e1ginas vistas \u00fanicas son excelentes. Pero las p\u00e1ginas vistas por sesi\u00f3n le ayudar\u00e1n realmente a entrar en la mente de su usuario. Esta m\u00e9trica te muestra el proceso que sigue el usuario cuando entra en tu sitio web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfSe quedan en una o dos p\u00e1ginas o exploran todo el sitio web en cada sesi\u00f3n? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos datos pueden ser muy reveladores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si los usuarios compran art\u00edculos directamente desde tu p\u00e1gina web de comercio electr\u00f3nico, es posible que solo vean las p\u00e1ginas del producto, la caja y la confirmaci\u00f3n del pedido. \u00a1Eso es estupendo! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, si tiene una tienda de comercio electr\u00f3nico y su blog se lleva todo el cari\u00f1o, esto podr\u00eda significar problemas con sus conversiones que est\u00e1n afectando a su cuenta de resultados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mejorar la fluidez de su sitio web puede ayudarle a conseguir m\u00e1s p\u00e1ginas vistas y sesiones m\u00e1s largas. Puede intentar mover las llamadas a la acci\u00f3n (CTA) a ubicaciones m\u00e1s l\u00f3gicas para que sus clientes permanezcan m\u00e1s tiempo mirando el contenido. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span>Tasa de rebote<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La tasa de rebote de su sitio web viene determinada por el n\u00famero de veces que una persona entra en su sitio web y no realiza ninguna acci\u00f3n (es decir, no sigue una CTA ni abre ninguna p\u00e1gina nueva). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una tasa de rebote excelente para un sitio web deber\u00eda estar entre el 26 y el 40 por ciento, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">seg\u00fan HubSpot<\/a>.  Aunque cualquier cosa hasta el 70% puede considerarse \"media\". <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"402\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-17827\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png 620w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-262x170.png 262w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-156x101.png 156w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Puede mejorar su tasa de rebote atrayendo a los clientes potenciales para que se queden a ver una oferta especial o una promoci\u00f3n. Si demuestra que est\u00e1 dispuesto a hacer que merezca la pena, es m\u00e1s probable que se conviertan en clientes de pago. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Plugins de ventanas emergentes<\/a>, si se utiliza bien, puede ser una forma estupenda de mantener la atenci\u00f3n de los clientes. Nuestra favorita es <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con OptinMonster, puedes crear campa\u00f1as de \u201cintenci\u00f3n de salida\u201d que se activan cuando alguien quiere salir de tu p\u00e1gina. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aprovecha este momento para volver a captar su atenci\u00f3n con una oferta que les resulte valiosa. Podr\u00eda tratarse de un libro electr\u00f3nico, una clase gratuita, una lista de verificaci\u00f3n o, simplemente, una promoci\u00f3n de tus productos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si formas parte de la comunidad MemberPress, puedes <a href=\"https:\/\/memberpress.com\/es\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrar OptinMonster<\/a> para utilizarlo en todas las p\u00e1ginas de sus cursos y afiliaciones,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este es un buen ejemplo de una campa\u00f1a optin que aparece cuando el usuario abandona HubStaff. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png\" alt=\"\" class=\"wp-image-17828\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-156x104.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando el cliente est\u00e9 a punto de marcharse (y aumente la tasa de rebote), esta ventana emergente opt-in le animar\u00e1 a quedarse para una prueba gratuita. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este truco se consiguen tres cosas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Reduce la tasa de rebote, <\/li>\n\n\n\n<li>Consigue que el cliente se interese por su producto. <\/li>\n\n\n\n<li>Les da una idea de lo que les espera si se quedan despu\u00e9s del juicio.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta campa\u00f1a, HubStaff convirti\u00f3 a algo m\u00e1s del 7% de los clientes que, de otro modo, se habr\u00edan marchado para no volver. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta t\u00e1ctica de marketing es una excelente forma de atraer a nuevos clientes y mantener a raya la molesta tasa de rebote. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tiene un sitio de afiliaci\u00f3n, podr\u00eda retener a una mayor parte de su audiencia ofreci\u00e9ndoles una prueba o una oferta especial para que les merezca la pena.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Sessions_New_Users\"><\/span>Nuevas sesiones \/\/ Nuevos usuarios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las nuevas sesiones son otra m\u00e9trica de Google Analytics que debe tener en cuenta si desea aumentar las conversiones y conseguir un p\u00fablico m\u00e1s amplio para su sitio de afiliaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las nuevas sesiones son el n\u00famero de personas que entraron en su sitio web por primera vez, navegaron por \u00e9l y luego cerraron la sesi\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quiere conservar a estas nuevas personas, tome medidas preventivas para garantizar que su experiencia sea de primera desde su primera visita. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publica contenidos de valor, haz que tu sitio sea r\u00e1pido y f\u00e1cil de usar, y aseg\u00farate de que tus nuevos visitantes tienen una forma de ponerse en contacto contigo. <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">a trav\u00e9s de una p\u00e1gina de contacto<\/a> o mant\u00e9ngase en contacto por correo electr\u00f3nico.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"584\" height=\"250\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-17829\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png 584w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-156x67.png 156w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, si tiene un gran n\u00famero de sesiones nuevas, eso es bueno. Significa que tu marketing SEO est\u00e1 funcionando, que la gente est\u00e1 encontrando tu p\u00e1gina y que est\u00e1s aumentando las posibilidades de conversi\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Debe tomar medidas proactivas para asegurarse de que sus clientes tengan una gran experiencia en su sitio de afiliaci\u00f3n, de modo que pueda retener el mayor n\u00famero de clientes potenciales. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources_for_Incoming_Traffic\"><\/span>Fuentes de tr\u00e1fico entrante <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante saber de d\u00f3nde vienen sus clientes cuando llegan a su sitio web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00edjese en sus fuentes de tr\u00e1fico entrante para ver si llega gente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>una b\u00fasqueda directa a trav\u00e9s de su URL, <\/li>\n\n\n\n<li>a trav\u00e9s de un motor de b\u00fasqueda, <\/li>\n\n\n\n<li>referencias en las redes sociales, <\/li>\n\n\n\n<li>entradas de invitados, <\/li>\n\n\n\n<li>o el boca a boca de otros clientes <br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfPor qu\u00e9<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> importante para los sitios de afiliaci\u00f3n<\/a>? En la mayor\u00eda de los casos, los sitios de afiliaci\u00f3n fomentan el sentido de comunidad y tienden a interactuar con otras personas que pueden estar interesadas o que ya est\u00e1n en el sitio web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usted va a querer asegurarse de que los clientes est\u00e1n llegando a su p\u00e1gina de las tres fuentes principales de ingresos, aunque es posible que desee dar prioridad a ciertas fuentes si va a ayudar a su tasa de conversi\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed podemos ver el tr\u00e1fico de referencia de este sitio web.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png\" alt=\"\" class=\"wp-image-53462\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-768x356.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-366x170.png 366w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-840x390.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1216x564.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-700x325.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1080x501.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png 1509w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Puede <a href=\"https:\/\/memberpress.com\/es\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">aumente sus conversiones a trav\u00e9s de las redes sociales<\/a> si animas a los nuevos usuarios que se registren a compartir su experiencia en tu p\u00e1gina o en la de ellos en las redes sociales. Esto le ayudar\u00e1 a impulsar el tr\u00e1fico y puede aumentar su tr\u00e1fico entrante de una fuente que puede estar faltando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_Costs\"><\/span><br>Costes de generaci\u00f3n de clientes potenciales <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, debe vigilar siempre su <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">costes de generaci\u00f3n de clientes potenciales<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras, esta cifra le ayuda a identificar cu\u00e1nto cuesta convertir a un visitante que aterriza en su sitio web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para determinar el coste hay que recurrir a toda una serie de artima\u00f1as de marketing y matem\u00e1ticas financieras. Lo que hay que pagar var\u00eda de una empresa a otra. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando analice sus costes de generaci\u00f3n de prospectos, debe tener en cuenta su margen de beneficios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s gastando m\u00e1s de lo que te reportan tus clientes potenciales, o si el margen es ajustado, es hora de buscar otras formas de aumentar el valor de tus clientes actuales en comparaci\u00f3n con el coste que supone captarlos. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Estas 5 cifras de Google Analytic est\u00e1n dise\u00f1adas para ayudarle a sacar el m\u00e1ximo partido a su p\u00e1gina, especialmente si tiene un sitio basado en la afiliaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crear un p\u00fablico nuevo que quiera quedarse puede ser todo un reto. Pero si est\u00e1 dispuesto a tomarse el tiempo necesario y analizar sus datos, descubrir\u00e1 que puede atraer a una base de clientes s\u00f3lida y \u00e1vida de conocimientos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que su sitio web crezca, empezar\u00e1 a notar tendencias y patrones en su perfil de Google Analytics. Con esta informaci\u00f3n podr\u00e1 tomar decisiones basadas en datos para rentabilizar mejor a sus clientes nuevos y existentes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que ponte friki y empieza a hacer n\u00fameros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. So, what are the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"Key Google Analytics Metrics for Membership Site Success","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134,145,1],"tags":[],"class_list":["post-17824","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-how-to-2","category-tools","category-uncategorized","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn which Google Analytics metrics are essential for tracking the performance of your membership site. 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