{"id":17905,"date":"2020-08-08T10:39:24","date_gmt":"2020-08-08T16:39:24","guid":{"rendered":"https:\/\/memberpress.com\/?p=17905"},"modified":"2024-09-30T11:13:47","modified_gmt":"2024-09-30T15:13:47","slug":"the-skinny-on-drip-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/","title":{"rendered":"Los secretos del contenido por goteo (qu\u00e9 es y c\u00f3mo utilizarlo, y v\u00eddeo)"},"content":{"rendered":"<p>Ofrecer contenido atrae a los usuarios a su sitio. Gotear contenido <em>guarda<\/em> all\u00ed.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a69bdd61bd90\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a69bdd61bd90\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#Why_Drip_Content_May_Be_Right_for_Your_Site\" >Por qu\u00e9 el contenido por goteo puede ser adecuado para su sitio web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#Drip_content_keeps_people_coming_back\" >El contenido por goteo hace que la gente vuelva.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#Drip_content_helps_users_stay_committed\" >El contenido por goteo ayuda a los usuarios a mantener su compromiso.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#Caution_Be_smart_about_how_you_drip_content\" >Precauci\u00f3n S\u00e9 inteligente con el goteo de contenidos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#How_to_Set_Up_Drip_Content_on_Your_Site\" >C\u00f3mo configurar el contenido por goteo en su sitio web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#How_To_Drip_Any_Content_in_MemberPress_Version_1\" >C\u00f3mo gotear cualquier contenido en MemberPress (Versi\u00f3n 1)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#How_To_Drip_Course_Content_in_MemberPress_Courses_Version_2\" >C\u00f3mo gotear el contenido de los cursos MemberPress (Versi\u00f3n 2)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#In_Summary\" >En resumen<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>El goteo de contenidos es un m\u00e9todo para ofrecer contenidos a los usuarios de su sitio web. Los usuarios reciben contenidos poco a poco, quiz\u00e1s en el transcurso de unos meses, hasta que tienen acceso a la biblioteca completa. <\/p>\r\n\r\n\r\n\r\n<p>Tambi\u00e9n puede hacer que el usuario vea determinados elementos del men\u00fa o entradas en un orden determinado. Incluso se puede considerar goteo de contenido el hecho de exigir al usuario que facilite un correo electr\u00f3nico antes de permitirle ver m\u00e1s contenido del sitio.<\/p>\r\n\r\n\r\n\r\n<p>Una de las razones m\u00e1s populares para implementar el goteo de contenidos es cuando se est\u00e1 <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" title=\"Presentaci\u00f3n de los cursos MemberPress\" target=\"_blank\" rel=\"noreferrer noopener\">crear un curso en l\u00ednea<\/a> y desea que el curso se complete en un plazo determinado.<\/p>\r\n\r\n\r\n\r\n<p>En este post, le daremos los detalles sobre por qu\u00e9 es posible que desee utilizar el contenido de goteo para su sitio, y le mostraremos c\u00f3mo configurarlo. Pong\u00e1monos manos a la obra.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Drip_Content_May_Be_Right_for_Your_Site\"><\/span><strong>Por qu\u00e9 el contenido por goteo puede ser adecuado para su sitio web<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drip_content_keeps_people_coming_back\"><\/span><strong><em>El contenido por goteo hace que la gente vuelva.<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>El contenido por goteo suele requerir que los usuarios interact\u00faen m\u00e1s a menudo con su sitio. Como no reciben toda la informaci\u00f3n de una vez, necesitan volver. <\/p>\r\n\r\n\r\n\r\n<p>Supongamos que publica un curso. Est\u00e1 dise\u00f1ado para durar veinte horas en un periodo de cinco semanas, pero alguien se sienta y completa todo el curso en dos d\u00edas. Como han terminado, ya no vuelven a su sitio. Eso puede perjudicar al negocio.<\/p>\r\n\r\n\r\n\r\n<p>Sin embargo, si los usuarios deben realizar el curso a lo largo del tiempo, tendr\u00e1n que visitar su sitio varias veces. Esto le proporciona m\u00e1s visitas, m\u00e1s oportunidades de hacer publicidad y m\u00e1s oportunidades de interactuar con el usuario. <\/p>\r\n\r\n\r\n\r\n<p>Es similar a regar tu tomatera con riego por goteo. Proporcionar todo el contenido de antemano a un consumidor es como empapar la planta con una manguera. Aunque la planta recibe la misma cantidad de agua en ambas situaciones, la que se roc\u00eda con una manguera morir\u00e1 r\u00e1pidamente, mientras que la que se riega lentamente a lo largo del tiempo prospera. <\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drip_content_helps_users_stay_committed\"><\/span><strong><em>El contenido por goteo ayuda a los usuarios a mantener su compromiso.<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>El goteo de contenidos mantiene las cosas manejables para el usuario.<\/p>\r\n\r\n\r\n\r\n<p>Por ejemplo, un usuario puede apuntarse a un curso en l\u00ednea sin tener ni idea de en qu\u00e9 se est\u00e1 metiendo en cuanto a asimilar la informaci\u00f3n. Despu\u00e9s de completar algunas secciones, puede aburrirse o sentirse abrumado y decidir seguir adelante. <\/p>\r\n\r\n\r\n\r\n<p>El goteo de contenidos a lo largo de un periodo de tiempo ofrece al usuario peque\u00f1as oportunidades para completar una secci\u00f3n. En esencia, les fija fechas de finalizaci\u00f3n. Las peque\u00f1as tareas asignadas a lo largo del tiempo suelen resultar menos abrumadoras que un curso entero. El goteo de contenidos permite a los usuarios reflexionar sobre la informaci\u00f3n y les facilita su retenci\u00f3n.<\/p>\r\n\r\n\r\n\r\n<p>Si opta por el goteo de contenidos, revelando nueva informaci\u00f3n despu\u00e9s de que un usuario se suscriba o pague por una suscripci\u00f3n especial, tambi\u00e9n contribuir\u00e1 a crear compromiso. Es probable que un usuario vuelva porque ha invertido tiempo, o al menos su correo electr\u00f3nico, en ello.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Caution_Be_smart_about_how_you_drip_content\"><\/span><strong><em>Atenci\u00f3n: S\u00e9 inteligente con el goteo de contenidos<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>El inconveniente de todo esto es que hay quienes querr\u00e1n completar un curso o seguir una serie de contenidos relacionados de inmediato. Puede que tengan una habilidad que quieran dominar o informaci\u00f3n que necesiten, y simplemente no pueden esperar unos meses. <\/p>\r\n\r\n\r\n\r\n<p>Puede que haya un proyecto que deba realizarse ma\u00f1ana o una certificaci\u00f3n que pueda ser beneficiosa de inmediato. Si la naturaleza de su negocio puede hacer que esto sea una preocupaci\u00f3n, puede considerar utilizar un m\u00e9todo diferente para el goteo. Esto podr\u00eda ser tan simple como pedir a su usuario que proporcione una direcci\u00f3n de correo electr\u00f3nico antes de que puedan leer el resto de un art\u00edculo del blog. <\/p>\r\n\r\n\r\n\r\n<p>Puede investigar la eficacia del goteo experimentando con distintos m\u00e9todos en su sitio.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Drip_Content_on_Your_Site\"><\/span><strong>C\u00f3mo configurar el contenido por goteo en su sitio web<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Si te decides por el goteo de contenidos, \u00bfc\u00f3mo lo haces?<\/p>\r\n\r\n\r\n\r\n<p>Todo depende de su sitio web, pero hay algunos plugins que le permiten gotear contenido para varios sitios. Si tienes WordPress, <a href=\"https:\/\/memberpress.com\/es\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> es una gran opci\u00f3n. <\/p>\r\n\r\n\r\n\r\n<p>Tiene todas las caracter\u00edsticas que usted esperar\u00eda de un gran plugin para sitios de membres\u00eda, incluyendo el goteo de contenido (tambi\u00e9n conocido como liberaci\u00f3n programada de contenido) y la caducidad de acceso al contenido. <\/p>\r\n\r\n\r\n\r\n<p>Tambi\u00e9n incluye un complemento impresionante, <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Presentaci\u00f3n de los cursos MemberPress\">Cursos MemberPress<\/a>que le permite crear y vender cursos f\u00e1cilmente.<\/p>\r\n\r\n\r\n\r\n<p>Hay dos formas de gotear contenido en MemberPress:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>El primero le permite gotear cualquier tipo de contenido mediante la creaci\u00f3n de una Regla MemberPress.<\/li>\r\n\r\n\r\n\r\n<li>La segunda es una forma m\u00e1s f\u00e1cil de <a href=\"https:\/\/memberpress.com\/es\/blog\/course-content-dripping\/\" title=\"\">contenido del curso por goteo<\/a> creado en Cursos MemberPress<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Veremos ambos tipos de goteo de contenidos en las secciones siguientes.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Drip_Any_Content_in_MemberPress_Version_1\"><\/span>C\u00f3mo gotear cualquier contenido en MemberPress (Versi\u00f3n 1)<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"tRvbJ8P24WTaSw5QUXgnLLQpwtjA6qbIXph9djdKB3fx5ZMyOhusVzuaC9Hlm7ni0e31CorFcK780GRcSJPGvDemE4zxNTNFZ\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo distribuir contenido con MemberPress (y por qu\u00e9 deber\u00eda hacerlo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKYgK6lFBbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\r\n\r\n\r\n<p>Para utilizar la funci\u00f3n de goteo de MemberPress, siga estos pasos b\u00e1sicos (tambi\u00e9n puede consultar nuestro <a href=\"https:\/\/memberpress.com\/es\/docs\/dripping-and-expiring-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Preguntas frecuentes<\/a>):<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Ir a WordPress <strong>Panel de control &gt; MemberPress &gt; Reglas.<\/strong><\/li>\r\n\r\n\r\n\r\n<li>Cree una nueva regla pulsando <strong>A\u00f1adir nuevo<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>En la regla, seleccione <strong>Goteo\/Expiraci\u00f3n<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Compruebe el <strong>Activar<\/strong> para gotear contenido.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Image-2017-06-14-at-7.15.02-PM.png\"><img decoding=\"async\" width=\"885\" height=\"642\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Image-2017-06-14-at-7.15.02-PM.png\" alt=\"contenido de goteo en MemberPress\" class=\"wp-image-25429\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Image-2017-06-14-at-7.15.02-PM.png 885w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Image-2017-06-14-at-7.15.02-PM-300x218.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Image-2017-06-14-at-7.15.02-PM-768x557.png 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>Encontrar\u00e1s un men\u00fa de opciones que activan el goteo de contenidos. Puede permitir que los usuarios accedan a nuevos contenidos justo despu\u00e9s de registrarse en su sitio, en una fecha espec\u00edfica, despu\u00e9s de que compren un producto de su sitio o cuando se suscriban a una membres\u00eda en particular desde este men\u00fa. <\/p>\r\n\r\n\r\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_1241bc392d29e46cec91121e9309cf3e\" href=\"https:\/\/memberpress.com\/es\/docs\/dripping-and-expiring-content\/\"   class=\"button button-blue center\">\ud83d\udc49 Leer el documento de apoyo \ud83d\udc48<\/a>\n<\/div>\n\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Drip_Course_Content_in_MemberPress_Courses_Version_2\"><\/span>C\u00f3mo gotear el contenido de los cursos MemberPress (Versi\u00f3n 2)<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-alert\">Nota: El goteo de contenido que se configure utilizando las Reglas MemberPress (versi\u00f3n 1) anular\u00e1 la configuraci\u00f3n del goteo de contenido en los Cursos MemberPress. <\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"pRC53SmHwPvq\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo distribuir el material del curso (lecciones, cuestionarios, tareas y secciones) con los cursos MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xx9OAhPR15Y?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\r\n\r\n\r\n<p>Si desea publicar el contenido del curso a intervalos regulares, existe una forma m\u00e1s r\u00e1pida de hacerlo en MemberPress Courses. <\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>S\u00f3lo tiene que ir a <strong>Cursos parlamentarios<\/strong> en el panel de control de WordPress<\/li>\r\n\r\n\r\n\r\n<li>Haga clic en el curso que desea editar<\/li>\r\n\r\n\r\n\r\n<li>Ir a <strong>Ajustes<\/strong> y activar el <strong>Activar goteo<\/strong> opci\u00f3n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>All\u00ed encontrar\u00e1 opciones para liberar cursos por secci\u00f3n o por elemento (lecciones, cuestionarios, tareas.)<\/p>\r\n\r\n\r\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6f89eedda583b4ef4b8138155b3b92fe\" href=\"https:\/\/memberpress.com\/es\/docs\/drip-memberpress-courses\/\"   class=\"button button-blue center\">\ud83d\udc49 Leer el documento de apoyo \ud83d\udc48<\/a>\n<\/div>\n\n\r\n\r\n\r\n<p><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Summary\"><\/span><strong>En resumen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>El contenido por goteo es una gran manera de mantener a los usuarios regresando por m\u00e1s del incre\u00edble producto que tienes para ofrecerles.<\/p>\r\n\r\n\r\n\r\n<p>Acu\u00e9rdate:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>El contenido por goteo puede ayudar a un usuario a seguir la pista y aumentar las visitas a su sitio. <\/li>\r\n\r\n\r\n\r\n<li>Tambi\u00e9n puede ayudar a los usuarios a sentirse comprometidos en lugar de aburridos o abrumados.<\/li>\r\n\r\n\r\n\r\n<li>No a todo el mundo le gusta el goteo y estar sujeto a un horario. Piensa en tu audiencia y en c\u00f3mo quieres distribuir el contenido.<\/li>\r\n\r\n\r\n\r\n<li>Contenido por goteo utilizando un plugin como MemberPress.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>No mate a sus usuarios con una manguera. Gotee el contenido que necesitan de forma que ellos -y usted- puedan prosperar.<\/p>\r\n\r\n\r\n\r\n<p><em>\u00bfHa tenido \u00e9xito utilizando el m\u00e9todo del goteo de contenidos? \u00bfTiene alguna otra pregunta sobre cu\u00e1ndo utilizar el goteo de contenidos? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n.<\/em><\/p>\r\n\r\n\r\n\r\n<p>Si te ha gustado este post, s\u00edguenos en<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> para m\u00e1s contenidos. Tambi\u00e9n puede encontrarnos en<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> y<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>El goteo de contenidos es un m\u00e9todo para ofrecer contenidos a los usuarios de su sitio web. Los usuarios reciben contenidos poco a poco, quiz\u00e1s en el transcurso de unos meses, hasta que tienen acceso a la biblioteca completa. 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