{"id":17905,"date":"2020-08-08T10:39:24","date_gmt":"2020-08-08T16:39:24","guid":{"rendered":"https:\/\/memberpress.com\/?p=17905"},"modified":"2024-09-30T11:13:47","modified_gmt":"2024-09-30T15:13:47","slug":"the-skinny-on-drip-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/","title":{"rendered":"The Skinny on Drip Content (What It is and How to Use It \u2013 Plus Video)"},"content":{"rendered":"\r\n<p>Providing content gets users to your site. Dripping content <em>keeps<\/em> them there.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c0c995e1777\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c0c995e1777\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#Why_Drip_Content_May_Be_Right_for_Your_Site\" >Why Drip Content May Be Right for Your Site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#Drip_content_keeps_people_coming_back\" >Drip content keeps people coming back.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#Drip_content_helps_users_stay_committed\" >Drip content helps users stay committed.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#Caution_Be_smart_about_how_you_drip_content\" >Caution Be smart about how you drip content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#How_to_Set_Up_Drip_Content_on_Your_Site\" >How to Set Up Drip Content on Your Site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#How_To_Drip_Any_Content_in_MemberPress_Version_1\" >How To Drip Any Content in MemberPress (Version 1)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#How_To_Drip_Course_Content_in_MemberPress_Courses_Version_2\" >How To Drip Course Content in MemberPress Courses (Version 2)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/#In_Summary\" >In Summary<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>Dripping content is a method of releasing content to your site users. Users receive content bit by bit, perhaps over the course of a few months, until they have access to the full library. <\/p>\r\n\r\n\r\n\r\n<p>You can also drip specific menu items or posts, requiring a user to view them in a certain order. Even requiring a user to provide an email before being allowed to see more of your site could be considered content dripping.<\/p>\r\n\r\n\r\n\r\n<p>One popular reason for implementing content drip is when you are <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" title=\"Introducing MemberPress Courses\" target=\"_blank\" rel=\"noreferrer noopener\">creating an online course<\/a> and you want the course to be completed within a certain time frame.<\/p>\r\n\r\n\r\n\r\n<p>In this post, we'll give you the skinny on why you may want to use drip content for your site, and we'll show you how to get it set up. Let's do it!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Drip_Content_May_Be_Right_for_Your_Site\"><\/span><strong>Why Drip Content May Be Right for Your Site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drip_content_keeps_people_coming_back\"><\/span><strong><em>Drip content keeps people coming back.<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Drip content often requires users to interact more frequently with your site. Since they don\u2019t get all the information at once, they need to come back. <\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s say you publish a course. It\u2019s designed to take twenty hours over a five-week period, but someone sits down and completes the whole course in two days. Since they\u2019re done, they no longer return to your site. That can hurt business.<\/p>\r\n\r\n\r\n\r\n<p>If users must take the course over time, however, they\u2019ll need to visit your site multiple times. This gives you more views, more opportunities to advertise, and more opportunities to engage with the user. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s similar to watering your tomato plant with drip irrigation. Providing all of your content up front to a consumer is like drenching your plant with a fire hose. Though the plant receives the same amount of water in both situations, the one doused with a hose will quickly die, whereas the one slowly watered over time thrives. <\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drip_content_helps_users_stay_committed\"><\/span><strong><em>Drip content helps users stay committed.<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Dripping content keeps things manageable for the user.<\/p>\r\n\r\n\r\n\r\n<p>For example, a user may sign up for an online course without any idea of what they\u2019re getting into as far as assimilating the information. After completing a few sections, they may become bored or overwhelmed and decide to move on. <\/p>\r\n\r\n\r\n\r\n<p>If you drip content over a period of time, it gives the user bite-sized opportunities to complete a section. In essence, it sets completion dates for them. Small assignments given over time often feel less daunting than an entire course. Content dripping allows users time to mull the information over and makes it easier for them to retain it.<\/p>\r\n\r\n\r\n\r\n<p>If you choose to drip content by revealing new information after a user subscribes or pays for a special membership, it also helps build commitment. A user is likely to come back because they have invested time, or at least their email, in it.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Caution_Be_smart_about_how_you_drip_content\"><\/span><strong><em>Caution: Be smart about how you drip content<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>The downside of all this is that there are those who\u2019ll want to complete a course or go through a series of related content immediately. They may have a skill they want to master or information they need, and they simply can\u2019t wait a few months. <\/p>\r\n\r\n\r\n\r\n<p>There may be a project that needs to be done tomorrow or a certification that could be beneficial immediately. If the nature of your business could make this a concern, you may consider using a different method for dripping. This could be as simple as asking your user to provide an email address before they can read the rest of a blog article. <\/p>\r\n\r\n\r\n\r\n<p>You can investigate how effective dripping is for you by experimenting with different methods on your site.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Drip_Content_on_Your_Site\"><\/span><strong>How to Set Up Drip Content on Your Site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>If you decide to drip content, how do you do it?<\/p>\r\n\r\n\r\n\r\n<p>It all depends on your website, but there are a few plugins out there that allow you to drip content for various sites. If you have WordPress, <a href=\"https:\/\/memberpress.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> is a great option. <\/p>\r\n\r\n\r\n\r\n<p>It has all the features you'd expect from a great membership site plugin, including content dripping (a.k.a. timed release of content) and content access expiration. <\/p>\r\n\r\n\r\n\r\n<p>It also includes an awesome add-on, <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">MemberPress Courses<\/a>, that allows you to easily create and sell courses.<\/p>\r\n\r\n\r\n\r\n<p>There are two ways of dripping content in MemberPress:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The first allows you to drip any kind of content by creating a MemberPress Rule.<\/li>\r\n\r\n\r\n\r\n<li>The second is an easier way to <a href=\"https:\/\/memberpress.com\/blog\/course-content-dripping\/\" title=\"\">drip course content<\/a> created in MemberPress Courses<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>We'll look at both types of content dripping in the sections below.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Drip_Any_Content_in_MemberPress_Version_1\"><\/span>How To Drip Any Content in MemberPress (Version 1)<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"nUqAjOiokPSBW02\"><div class=\"responsive-video\"><iframe title=\"How to Drip Feed Content w\/ MemberPress (and Why You Should)!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKYgK6lFBbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\r\n\r\n\r\n<p>To use the MemberPress drip feature, follow these basic steps (you can also check out our <a href=\"https:\/\/memberpress.com\/docs\/dripping-and-expiring-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">FAQs<\/a>):<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Go to WordPress <strong>Dashboard > MemberPress > Rules.<\/strong><\/li>\r\n\r\n\r\n\r\n<li>Create a new rule by clicking <strong>Add New<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Under the rule, select <strong>Drip\/Expiration<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Check the <strong>Enable<\/strong> button to drip content.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Image-2017-06-14-at-7.15.02-PM.png\"><img decoding=\"async\" width=\"885\" height=\"642\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Image-2017-06-14-at-7.15.02-PM.png\" alt=\"drip content in MemberPress\" class=\"wp-image-25429\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Image-2017-06-14-at-7.15.02-PM.png 885w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Image-2017-06-14-at-7.15.02-PM-300x218.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Image-2017-06-14-at-7.15.02-PM-768x557.png 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>You'll find a menu of options that trigger content dripping. You can allow users to access new content right after they register for your site, on a specific date, after they purchase a product from your site, or when they subscribe to a particular membership from this menu. <\/p>\r\n\r\n\r\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_1241bc392d29e46cec91121e9309cf3e\" href=\"https:\/\/memberpress.com\/docs\/dripping-and-expiring-content\/\"   class=\"button button-blue center\">\ud83d\udc49 Read The Support Doc \ud83d\udc48<\/a>\n<\/div>\n\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Drip_Course_Content_in_MemberPress_Courses_Version_2\"><\/span>How To Drip Course Content in MemberPress Courses (Version 2)<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-alert\">Note: Content dripping that's set up using MemberPress Rules (version 1) it will override content dripping settings in MemberPress Courses. <\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"M5haIS6q9LgzMXpBX8LdP131G3J04Gxomnr4QywtNBWb0I8ETcUKRvUqNpWscFgi2JYPOx7K\"><div class=\"responsive-video\"><iframe title=\"How to Drip Course Material (Lessons, Quizzes, Assignments, & Sections) w\/ MemberPress Courses\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xx9OAhPR15Y?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\r\n\r\n\r\n<p>If you want to drip release course content at regular intervals, there's a quicker way to set this up within MemberPress Courses. <\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Simply go to <strong>MP Courses<\/strong> in your WordPress dashboard<\/li>\r\n\r\n\r\n\r\n<li>Click on the course you want to edit<\/li>\r\n\r\n\r\n\r\n<li>Go to <strong>Settings<\/strong> and toggle on the <strong>Enable Dripping<\/strong> option<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>There you'll find options to release courses by section or by item (lessons, quizzes, assignments.)<\/p>\r\n\r\n\r\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6f89eedda583b4ef4b8138155b3b92fe\" href=\"https:\/\/memberpress.com\/docs\/drip-memberpress-courses\/\"   class=\"button button-blue center\">\ud83d\udc49 Read The Support Doc \ud83d\udc48<\/a>\n<\/div>\n\n\r\n\r\n\r\n<p><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Summary\"><\/span><strong>In Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Drip content is a great way to keep users coming back for more of the awesome product you have to offer them.<\/p>\r\n\r\n\r\n\r\n<p>Remember:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Drip content can help a user stay on track and boost your site views. <\/li>\r\n\r\n\r\n\r\n<li>It can also help users to feel engaged instead of bored or overwhelmed.<\/li>\r\n\r\n\r\n\r\n<li>Not everyone likes dripping and being on a schedule. Consider your audience and how you want to drip content.<\/li>\r\n\r\n\r\n\r\n<li>Drip content by using a plugin like MemberPress.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Don\u2019t kill your users with a fire hose. Drip the content they need in a way that allows them\u2014and you\u2014to flourish.<\/p>\r\n\r\n\r\n\r\n<p><em>Have you found success using the drip-content method? Do you have other questions on when to drip content? Please let us know in the comments below.<\/em><\/p>\r\n\r\n\r\n\r\n<p>If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> and<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Dripping content is a method of releasing content to your site users. Users receive content bit by bit, perhaps over the course of a few months, until they have access to the full library. <\/p>\n","protected":false},"author":21697,"featured_media":17946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,134],"tags":[482,28,25,31],"class_list":{"0":"post-17905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-add-ons","8":"category-how-to-2","9":"tag-dripping","10":"tag-plugins","11":"tag-wordpress","12":"tag-wordpress-membership-plugin","13":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"In this article we give you the lowdown on why you may want to use drip content for your site and how to get it set up for maximum benefit.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Michelle Carpenter\"\/>\n\t<meta name=\"keywords\" content=\"drip content,dripping content,how to use drip content,dripping,plugins,wordpress,wordpress membership plugin\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Skinny on Drip Content\" \/>\n\t\t<meta property=\"og:description\" content=\"In 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