{"id":18042,"date":"2019-06-05T10:00:39","date_gmt":"2019-06-05T16:00:39","guid":{"rendered":"https:\/\/memberpress.com\/?p=18042"},"modified":"2026-03-02T11:18:56","modified_gmt":"2026-03-02T16:18:56","slug":"how-to-write-a-killer-welcome-email","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/","title":{"rendered":"C\u00f3mo escribir un correo electr\u00f3nico de bienvenida"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Imagina que abres la bandeja de entrada y descubres que tienes doce correos nuevos, entre ellos varios de marketing.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab5ad4d638b4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5ad4d638b4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#Write_a_Straightforward_and_Interesting_Subject_Line\" >Escriba un asunto directo e interesante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#Write_Straightforward_Body_Copy_and_Use_Images\" >Redacte un texto sencillo y utilice im\u00e1genes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#Incentives_and_Benefits\" >Incentivos y ventajas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#A_Few_Final_Tips\" >Algunos consejos finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Abres una de tu empresa sobre un pr\u00f3ximo evento de trabajo, luego echas un vistazo a una del colegio de tu hijo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tal vez te guste el cup\u00f3n de descuento $10 que anuncia en el asunto tu restaurante asi\u00e1tico favorito, as\u00ed que tambi\u00e9n lo abres. Pero las probabilidades de que mires cualquiera de los otros correos de marketing son escasas o nulas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estad\u00edsticamente, borrar\u00e1 los dem\u00e1s sin pens\u00e1rselo dos veces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De todos los correos electr\u00f3nicos, 75% ni siquiera se abren, y s\u00f3lo 15% de <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">correos electr\u00f3nicos de marketing<\/a> son. Pero hay buenas noticias. Cuando se trata de un correo electr\u00f3nico de bienvenida, la estad\u00edstica sube a 35-50%. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n es <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">cinco veces m\u00e1s<\/a> de que alguien haga clic en un mensaje de bienvenida que en cualquier otro tipo de mensaje de marketing. Si lo haces bien, causar\u00e1s una gran impresi\u00f3n a tus clientes potenciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos son algunos consejos para escribir un correo electr\u00f3nico impactante que no s\u00f3lo capte la atenci\u00f3n del destinatario, sino que le haga volver a por m\u00e1s:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_a_Straightforward_and_Interesting_Subject_Line\"><\/span><strong>Escriba un asunto directo e interesante<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si no saben qu\u00e9 es o de qui\u00e9n es, no van a hacer clic. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso es esencial ser directo en el asunto de su correo electr\u00f3nico de bienvenida. Aseg\u00farese de darles la bienvenida, indicar inmediatamente su marca y ofrecer alg\u00fan tipo de incentivo o beneficio en el t\u00edtulo. (M\u00e1s adelante hablaremos de los incentivos). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n est\u00e1 bien ser informal e interesante, pero aseg\u00farate de mantenerte fiel a la voz de tu marca. La gente se suscribe a los correos electr\u00f3nicos porque les gusta tu marca, lo que significa que tambi\u00e9n aprecian c\u00f3mo la presentas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu marca es madura y seria, aseg\u00farate de que el asunto lo refleje. Si tu marca es divertida y desenfadada, tambi\u00e9n est\u00e1 muy bien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He aqu\u00ed algunos ejemplos de c\u00f3mo debe ser un buen correo electr\u00f3nico (utilizando empresas ficticias):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00a1Frank's Fish te da la bienvenida! Consigue tu fish 'n' chips gratis. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bienvenido\/a C\u00f3mo empezar con la Biblioteca Reader Haven. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bienvenido a Sassy Style Booth. \u00a1Aqu\u00ed tienes una sorpresa gratis!<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estos podr\u00edan no ser tan buenos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>S\u00ed. Nos alegramos de tenerte a bordo.<\/strong> (\u00bfA bordo de qu\u00e9? \u00bfY de qui\u00e9n es?)<\/li><li><strong>Bienvenido a Ropa de Beb\u00e9. <\/strong>(Tiene marca, y eso est\u00e1 bien, pero \u00bfpor qu\u00e9 abrir\u00eda alguien tu correo electr\u00f3nico? \u00bfQu\u00e9 ofreces? \u00bfQu\u00e9 beneficio puedes aportarles?)<\/li><li><strong>Bienvenidos a Pizza &amp; Friends. \u00a1Sois geniales! \ud83d\ude00 \ud83d\ude42 &lt;3 <\/strong>(Est\u00e1 bien ser informal, pero hay una delgada l\u00ednea que separa lo informal de lo poco profesional. Utiliza una gram\u00e1tica razonablemente buena y no uses emojis a menos que tu marca realmente lo requiera. De todas formas, suelen tener copyright).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_Straightforward_Body_Copy_and_Use_Images\"><\/span>Redacte un texto sencillo y utilice im\u00e1genes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los correos electr\u00f3nicos de bienvenida suelen ser breves. En s\u00f3lo 50-150 palabras, tienes que cautivar el inter\u00e9s del destinatario y <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">darle valor personal<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero no intente hacer demasiado de una sola vez. Ofrecer un cup\u00f3n, dar instrucciones sobre c\u00f3mo utilizar su sitio web y ser prolijo en la bienvenida, todo a la vez, es probablemente demasiado para un solo correo electr\u00f3nico y podr\u00eda confundir al destinatario. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si el mensaje es directo, el destinatario comprender\u00e1 m\u00e1s f\u00e1cilmente el beneficio que le va a aportar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, \u00bfrecuerda el dicho de que una imagen vale m\u00e1s que mil palabras? Si puede, incluya iconos e im\u00e1genes aplicables en su correo electr\u00f3nico. Las im\u00e1genes mejoran la legibilidad y la apariencia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero, de nuevo, que sea sencillo e interesante. No elija iconos confusos o dif\u00edciles de entender. Sea colorista y utilice elementos que recuerden al destinatario su marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incentives_and_Benefits\"><\/span><strong>Incentivos y ventajas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas ideas para incluir en un correo electr\u00f3nico de bienvenida con el fin de proporcionar un beneficio al destinatario. De hecho, es posible que el destinatario se haya suscrito para recibir correos electr\u00f3nicos de su empresa porque, en primer lugar, se sinti\u00f3 atra\u00eddo por un incentivo o beneficio. Un cup\u00f3n siempre es una buena idea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El cup\u00f3n puede ser una oferta de descuento, un porcentaje de descuento o un \"compre uno y ll\u00e9vese otro\". Tambi\u00e9n puede ofrecer alg\u00fan tipo de regalo. Puede ser una hoja de trucos descargable, un libro electr\u00f3nico, una camiseta, mayor acceso a su sitio web, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no le interesa ofrecerles un incentivo, ofr\u00e9zcales un beneficio: facil\u00edteles indicaciones sobre c\u00f3mo utilizar su sitio web. D\u00e9les la bienvenida a su blog y dir\u00edjalos a algunos de sus art\u00edculos m\u00e1s populares. Responda a las preguntas que puedan tener. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haga lo que haga, aseg\u00farese de incluir algo que entusiasme al destinatario. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Few_Final_Tips\"><\/span><strong>Algunos consejos finales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Env\u00ede su correo electr\u00f3nico de bienvenida el mismo d\u00eda en que se registre un nuevo suscriptor. Cuanto m\u00e1s espere, menos probabilidades tendr\u00e1 de abrirlo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proporcione un enlace que les invite a unirse a sus p\u00e1ginas en las redes sociales. As\u00ed tendr\u00e1 m\u00e1s oportunidades de interactuar. Y perm\u00edtales una salida. Es una cortes\u00eda incluir un bot\u00f3n para darse de baja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como nota al margen, muchas de las plantillas de correo electr\u00f3nico automatizadas de MemberPress incluyen\u00a0<strong>asteriscos por defecto<\/strong>\u00a0en el asunto y el cuerpo del mensaje. Considere la posibilidad de eliminarlos para dar a sus correos una sensaci\u00f3n m\u00e1s personalizada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acu\u00e9rdate:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sea siempre interesante y directo en el asunto. Ser impreciso puede hundir tu barco.<\/li><li>Sea conciso en sus mensajes de correo electr\u00f3nico y utilice im\u00e1genes llamativas y relevantes.<\/li><li>Ofrezca un incentivo o beneficio.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Imagina que vendes cojines para gatos. Un fan incondicional de los gatos abre su bandeja de entrada. Ve algunos correos que le interesan, pero hay otros que no le interesan. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfSu correo electr\u00f3nico de bienvenida pasar\u00e1 el corte? \u00bfLo abrir\u00e1? \u00bfLo leer\u00e1? Siga estas sencillas pautas y el suyo triunfar\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfHa enviado un correo electr\u00f3nico de bienvenida estupendo?  \u00bfTiene m\u00e1s preguntas sobre c\u00f3mo enviar correos electr\u00f3nicos de marketing con \u00e9xito? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine you open your inbox to find you have twelve new emails, including several marketing ones. You open one from your employer about an upcoming work event, then glance at one from your kid\u2019s school. Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open [&hellip;]<\/p>\n","protected":false},"author":21697,"featured_media":18170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[169,492],"class_list":["post-18042","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-email-marketing","tag-welcome-email","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it&#039;s 35\u201350 percent. 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