{"id":18042,"date":"2019-06-05T10:00:39","date_gmt":"2019-06-05T16:00:39","guid":{"rendered":"https:\/\/memberpress.com\/?p=18042"},"modified":"2026-03-02T11:18:56","modified_gmt":"2026-03-02T16:18:56","slug":"how-to-write-a-killer-welcome-email","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/","title":{"rendered":"C\u00f3mo escribir un correo electr\u00f3nico de bienvenida"},"content":{"rendered":"<p>Imagina que abres la bandeja de entrada y descubres que tienes doce correos nuevos, entre ellos varios de marketing.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69dec1df8c549\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dec1df8c549\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#Write_a_Straightforward_and_Interesting_Subject_Line\" >Escriba un asunto directo e interesante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#Write_Straightforward_Body_Copy_and_Use_Images\" >Redacte un texto sencillo y utilice im\u00e1genes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#Incentives_and_Benefits\" >Incentivos y ventajas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#A_Few_Final_Tips\" >Algunos consejos finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Abres una de tu empresa sobre un pr\u00f3ximo evento de trabajo, luego echas un vistazo a una del colegio de tu hijo. <\/p>\n\n\n\n<p>Tal vez te guste el cup\u00f3n de descuento $10 que anuncia en el asunto tu restaurante asi\u00e1tico favorito, as\u00ed que tambi\u00e9n lo abres. Pero las probabilidades de que mires cualquiera de los otros correos de marketing son escasas o nulas.<\/p>\n\n\n\n<p>Estad\u00edsticamente, borrar\u00e1 los dem\u00e1s sin pens\u00e1rselo dos veces.<\/p>\n\n\n\n<p>De todos los correos electr\u00f3nicos, 75% ni siquiera se abren, y s\u00f3lo 15% de <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">correos electr\u00f3nicos de marketing<\/a> son. Pero hay buenas noticias. Cuando se trata de un correo electr\u00f3nico de bienvenida, la estad\u00edstica sube a 35-50%. <\/p>\n\n\n\n<p>Tambi\u00e9n es <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">cinco veces m\u00e1s<\/a> de que alguien haga clic en un mensaje de bienvenida que en cualquier otro tipo de mensaje de marketing. Si lo haces bien, causar\u00e1s una gran impresi\u00f3n a tus clientes potenciales.<\/p>\n\n\n\n<p>Estos son algunos consejos para escribir un correo electr\u00f3nico impactante que no s\u00f3lo capte la atenci\u00f3n del destinatario, sino que le haga volver a por m\u00e1s:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_a_Straightforward_and_Interesting_Subject_Line\"><\/span><strong>Escriba un asunto directo e interesante<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si no saben qu\u00e9 es o de qui\u00e9n es, no van a hacer clic. <\/p>\n\n\n\n<p>Por eso es esencial ser directo en el asunto de su correo electr\u00f3nico de bienvenida. Aseg\u00farese de darles la bienvenida, indicar inmediatamente su marca y ofrecer alg\u00fan tipo de incentivo o beneficio en el t\u00edtulo. (M\u00e1s adelante hablaremos de los incentivos). <\/p>\n\n\n\n<p>Tambi\u00e9n est\u00e1 bien ser informal e interesante, pero aseg\u00farate de mantenerte fiel a la voz de tu marca. La gente se suscribe a los correos electr\u00f3nicos porque les gusta tu marca, lo que significa que tambi\u00e9n aprecian c\u00f3mo la presentas. <\/p>\n\n\n\n<p>Si tu marca es madura y seria, aseg\u00farate de que el asunto lo refleje. Si tu marca es divertida y desenfadada, tambi\u00e9n est\u00e1 muy bien.<\/p>\n\n\n\n<p>He aqu\u00ed algunos ejemplos de c\u00f3mo debe ser un buen correo electr\u00f3nico (utilizando empresas ficticias):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00a1Frank's Fish te da la bienvenida! Consigue tu fish 'n' chips gratis. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bienvenido\/a C\u00f3mo empezar con la Biblioteca Reader Haven. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bienvenido a Sassy Style Booth. \u00a1Aqu\u00ed tienes una sorpresa gratis!<\/strong><\/li><\/ul>\n\n\n\n<p>Estos podr\u00edan no ser tan buenos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>S\u00ed. Nos alegramos de tenerte a bordo.<\/strong> (\u00bfA bordo de qu\u00e9? \u00bfY de qui\u00e9n es?)<\/li><li><strong>Bienvenido a Ropa de Beb\u00e9. <\/strong>(Tiene marca, y eso est\u00e1 bien, pero \u00bfpor qu\u00e9 abrir\u00eda alguien tu correo electr\u00f3nico? \u00bfQu\u00e9 ofreces? \u00bfQu\u00e9 beneficio puedes aportarles?)<\/li><li><strong>Bienvenido a Pizza &amp; Friends. \u00a1Eres genial! \ud83d\ude00 \ud83d\ude42 <3 <\/strong>(Est\u00e1 bien ser informal, pero hay una delgada l\u00ednea que separa lo informal de lo poco profesional. Utiliza una gram\u00e1tica razonablemente buena y no uses emojis a menos que tu marca realmente lo requiera. De todas formas, suelen tener copyright).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_Straightforward_Body_Copy_and_Use_Images\"><\/span>Redacte un texto sencillo y utilice im\u00e1genes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los correos electr\u00f3nicos de bienvenida suelen ser breves. En s\u00f3lo 50-150 palabras, tienes que cautivar el inter\u00e9s del destinatario y <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">darle valor personal<\/a>. <\/p>\n\n\n\n<p>Pero no intente hacer demasiado de una sola vez. Ofrecer un cup\u00f3n, dar instrucciones sobre c\u00f3mo utilizar su sitio web y ser prolijo en la bienvenida, todo a la vez, es probablemente demasiado para un solo correo electr\u00f3nico y podr\u00eda confundir al destinatario. <\/p>\n\n\n\n<p>Si el mensaje es directo, el destinatario comprender\u00e1 m\u00e1s f\u00e1cilmente el beneficio que le va a aportar. <\/p>\n\n\n\n<p>Adem\u00e1s, \u00bfrecuerda el dicho de que una imagen vale m\u00e1s que mil palabras? Si puede, incluya iconos e im\u00e1genes aplicables en su correo electr\u00f3nico. Las im\u00e1genes mejoran la legibilidad y la apariencia. <\/p>\n\n\n\n<p>Pero, de nuevo, que sea sencillo e interesante. No elija iconos confusos o dif\u00edciles de entender. Sea colorista y utilice elementos que recuerden al destinatario su marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incentives_and_Benefits\"><\/span><strong>Incentivos y ventajas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hay muchas ideas para incluir en un correo electr\u00f3nico de bienvenida con el fin de proporcionar un beneficio al destinatario. De hecho, es posible que el destinatario se haya suscrito para recibir correos electr\u00f3nicos de su empresa porque, en primer lugar, se sinti\u00f3 atra\u00eddo por un incentivo o beneficio. Un cup\u00f3n siempre es una buena idea. <\/p>\n\n\n\n<p>El cup\u00f3n puede ser una oferta de descuento, un porcentaje de descuento o un \"compre uno y ll\u00e9vese otro\". Tambi\u00e9n puede ofrecer alg\u00fan tipo de regalo. Puede ser una hoja de trucos descargable, un libro electr\u00f3nico, una camiseta, mayor acceso a su sitio web, etc. <\/p>\n\n\n\n<p>Si no le interesa ofrecerles un incentivo, ofr\u00e9zcales un beneficio: facil\u00edteles indicaciones sobre c\u00f3mo utilizar su sitio web. D\u00e9les la bienvenida a su blog y dir\u00edjalos a algunos de sus art\u00edculos m\u00e1s populares. Responda a las preguntas que puedan tener. <\/p>\n\n\n\n<p>Haga lo que haga, aseg\u00farese de incluir algo que entusiasme al destinatario. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Few_Final_Tips\"><\/span><strong>Algunos consejos finales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Env\u00ede su correo electr\u00f3nico de bienvenida el mismo d\u00eda en que se registre un nuevo suscriptor. Cuanto m\u00e1s espere, menos probabilidades tendr\u00e1 de abrirlo. <\/p>\n\n\n\n<p>Proporcione un enlace que les invite a unirse a sus p\u00e1ginas en las redes sociales. As\u00ed tendr\u00e1 m\u00e1s oportunidades de interactuar. Y perm\u00edtales una salida. Es una cortes\u00eda incluir un bot\u00f3n para darse de baja.<\/p>\n\n\n\n<p>Como nota al margen, muchas de las plantillas de correo electr\u00f3nico automatizadas de MemberPress incluyen\u00a0<strong>asteriscos por defecto<\/strong>\u00a0en el asunto y el cuerpo del mensaje. Considere la posibilidad de eliminarlos para dar a sus correos una sensaci\u00f3n m\u00e1s personalizada.<\/p>\n\n\n\n<p>Acu\u00e9rdate:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sea siempre interesante y directo en el asunto. Ser impreciso puede hundir tu barco.<\/li><li>Sea conciso en sus mensajes de correo electr\u00f3nico y utilice im\u00e1genes llamativas y relevantes.<\/li><li>Ofrezca un incentivo o beneficio.<\/li><\/ul>\n\n\n\n<p>Imagina que vendes cojines para gatos. Un fan incondicional de los gatos abre su bandeja de entrada. Ve algunos correos que le interesan, pero hay otros que no le interesan. <\/p>\n\n\n\n<p>\u00bfSu correo electr\u00f3nico de bienvenida pasar\u00e1 el corte? \u00bfLo abrir\u00e1? \u00bfLo leer\u00e1? Siga estas sencillas pautas y el suyo triunfar\u00e1.<\/p>\n\n\n\n<p>\u00bfHa enviado un correo electr\u00f3nico de bienvenida estupendo?  \u00bfTiene m\u00e1s preguntas sobre c\u00f3mo enviar correos electr\u00f3nicos de marketing con \u00e9xito? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n.<\/p>\n\n\n\n<p><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine you open your inbox to find you have twelve new emails, including several marketing ones. You open one from your employer about an upcoming work event, then glance at one from your kid\u2019s school. Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":18170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[169,492],"class_list":{"0":"post-18042","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-retention-and-loyalty","9":"tag-email-marketing","10":"tag-welcome-email","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it&#039;s 35\u201350 percent. Here&#039;s how to write a killer welcome email.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Michelle Carpenter\"\/>\n\t<meta name=\"keywords\" content=\"welcome email,email marketing,email marketing strategies,email strategies,business marketing strategies\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Write a Killer Welcome Email\" \/>\n\t\t<meta property=\"og:description\" content=\"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it&#039;s 35\u201350 percent. Here&#039;s how to write a killer welcome email.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-06-05T16:00:39+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-02T16:18:56+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Write a Killer Welcome Email\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it&#039;s 35\u201350 percent. Here&#039;s how to write a killer welcome email.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#blogposting\",\"name\":\"How to Write a Killer Welcome Email\",\"headline\":\"How to Write a Killer Welcome Email\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/michellecarpenter\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Killer-email@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2019-06-05T10:00:39-04:00\",\"dateModified\":\"2026-03-02T11:18:56-05:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#webpage\"},\"articleSection\":\"Membership Site, Retention and Loyalty, email marketing, welcome email\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"position\":2,\"name\":\"Membership Site\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/membership-site\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#listItem\",\"name\":\"How to Write a Killer Welcome Email\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#listItem\",\"position\":3,\"name\":\"How to Write a Killer Welcome Email\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/michellecarpenter\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/michellecarpenter\\\/\",\"name\":\"Michelle Carpenter\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/2a5a9f3f4a78594d6d1db10f43df0f69.jpg?ver=1775771661\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/\",\"name\":\"How to Write a Killer Welcome Email\",\"description\":\"Seventy-five percent of all emails are never even opened, but when it\\u2019s a welcome email it's 35\\u201350 percent. Here's how to write a killer welcome email.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/michellecarpenter\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/michellecarpenter\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Killer-email@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#mainImage\"},\"datePublished\":\"2019-06-05T10:00:39-04:00\",\"dateModified\":\"2026-03-02T11:18:56-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Write a Killer Welcome Email<\/title>\n\n","aioseo_head_json":{"title":"C\u00f3mo escribir un correo electr\u00f3nico de bienvenida","description":"El setenta y cinco por ciento de los correos electr\u00f3nicos ni siquiera se abren, pero cuando se trata de un correo electr\u00f3nico de bienvenida es del 35-50 por ciento. A continuaci\u00f3n te explicamos c\u00f3mo escribir un correo de bienvenida de infarto.","canonical_url":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/","robots":"max-image-preview:large","keywords":"welcome email,email marketing,email marketing strategies,email strategies,business marketing strategies","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#blogposting","name":"How to Write a Killer Welcome Email","headline":"How to Write a Killer Welcome Email","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/michellecarpenter\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png","width":1480,"height":987},"datePublished":"2019-06-05T10:00:39-04:00","dateModified":"2026-03-02T11:18:56-05:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#webpage"},"articleSection":"Membership Site, Retention and Loyalty, email marketing, welcome email"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/#listItem","position":2,"name":"Membership Site","item":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#listItem","name":"How to Write a Killer Welcome Email"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#listItem","position":3,"name":"How to Write a Killer Welcome Email","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/michellecarpenter\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/michellecarpenter\/","name":"Michelle Carpenter","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/2a5a9f3f4a78594d6d1db10f43df0f69.jpg?ver=1775771661"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/","name":"How to Write a Killer Welcome Email","description":"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it's 35\u201350 percent. Here's how to write a killer welcome email.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/michellecarpenter\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/michellecarpenter\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/#mainImage"},"datePublished":"2019-06-05T10:00:39-04:00","dateModified":"2026-03-02T11:18:56-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"How to Write a Killer Welcome Email","og:description":"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it's 35\u201350 percent. Here's how to write a killer welcome email.","og:url":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2019-06-05T16:00:39+00:00","article:modified_time":"2026-03-02T16:18:56+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Write a Killer Welcome Email","twitter:description":"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it's 35\u201350 percent. Here's how to write a killer welcome email.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png"},"aioseo_meta_data":{"post_id":"18042","title":"C\u00f3mo escribir un correo electr\u00f3nico de bienvenida","description":"El setenta y cinco por ciento de los correos electr\u00f3nicos ni siquiera se abren, pero cuando se trata de un correo electr\u00f3nico de bienvenida es del 35-50 por ciento. A continuaci\u00f3n te explicamos c\u00f3mo escribir un correo de bienvenida de infarto.","keywords":[{"label":"welcome email","value":"welcome email"},{"label":"email marketing","value":"email marketing"},{"label":"email marketing strategies","value":"email marketing strategies"},{"label":"email strategies","value":"email strategies"},{"label":"business marketing strategies","value":"business marketing strategies"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-03-02 16:24:40","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:18:05","updated":"2026-03-03 15:06:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Write a Killer Welcome Email\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/"},{"label":"How to Write a Killer Welcome Email","link":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Imagine you open your inbox to find you have twelve new emails, including several marketing ones.<\/p>","content":[{"type":"text","data":"Imagine you open your inbox to find you have twelve new emails, including several marketing ones."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You open one from your employer about an upcoming work event, then glance at one from your kid\u2019s school. <\/p>","content":[{"type":"text","data":"You open one from your employer about an upcoming work event, then glance at one from your kid\u2019s school. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open that one as well. But the chances that you\u2019ll look at any of the other marketing emails are slim to none.<\/p>","content":[{"type":"text","data":"Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open that one as well. But the chances that you\u2019ll look at any of the other marketing emails are slim to none."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Statistically, you\u2019ll delete the others without a second glance.<\/p>","content":[{"type":"text","data":"Statistically, you\u2019ll delete the others without a second glance."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of all emails, 75% are never even opened, and only 15% of <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">marketing emails<\/a> are. But there is good news! When it\u2019s a welcome email, the statistic rises to 35\u201350%. <\/p>","content":[{"type":"text","data":"Of all emails, 75% are never even opened, and only 15% of <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">marketing emails<\/a> are. But there is good news! When it\u2019s a welcome email, the statistic rises to 35\u201350%. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">five times more<\/a> likely that someone will click through a welcome email than any other kind of marketing email. If you do things right, you stand to make a great impression on potential customers!<\/p>","content":[{"type":"text","data":"It\u2019s also <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">five times more<\/a> likely that someone will click through a welcome email than any other kind of marketing email. If you do things right, you stand to make a great impression on potential customers!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here is some advice on writing a killer email that not only grabs the attention of the recipient but keeps them coming back for more:<\/p>","content":[{"type":"text","data":"Here is some advice on writing a killer email that not only grabs the attention of the recipient but keeps them coming back for more:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Write a Straightforward and Interesting Subject Line<\/strong><\/h2>","content":"Escriba un asunto directo e interesante","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If they don\u2019t know what it is or who it\u2019s from, they\u2019re not going to click on it. <\/p>","content":[{"type":"text","data":"If they don\u2019t know what it is or who it\u2019s from, they\u2019re not going to click on it. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That\u2019s why it\u2019s essential to be straightforward in the subject line of your welcome email. Make sure you welcome them, immediately indicate your brand, and offer some kind of incentive or benefit in the title. (We\u2019ll talk more about incentives later.) <\/p>","content":[{"type":"text","data":"That\u2019s why it\u2019s essential to be straightforward in the subject line of your welcome email. Make sure you welcome them, immediately indicate your brand, and offer some kind of incentive or benefit in the title. (We\u2019ll talk more about incentives later.) "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also okay to be casual and interesting, but make sure you stay true to the voice of your brand. People signed up for emails because they liked your brand, which means they appreciate how you present your brand as well! <\/p>","content":[{"type":"text","data":"It\u2019s also okay to be casual and interesting, but make sure you stay true to the voice of your brand. People signed up for emails because they liked your brand, which means they appreciate how you present your brand as well! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your brand is mature and serious, make sure your subject line reflects that. If your brand is goofy and lighthearted, then that\u2019s great too.<\/p>","content":[{"type":"text","data":"If your brand is mature and serious, make sure your subject line reflects that. If your brand is goofy and lighthearted, then that\u2019s great too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are a few examples of what a good email looks like (using make-believe companies):<\/p>","content":[{"type":"text","data":"Here are a few examples of what a good email looks like (using make-believe companies):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Frank\u2019s Fish welcomes you! Get your free fish \u2019n\u2019 chips. <\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>\u00a1Frank's Fish te da la bienvenida! Consigue tu fish 'n' chips gratis. <\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Welcome! How to get started with Reader Haven Library. <\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Bienvenido\/a C\u00f3mo empezar con la Biblioteca Reader Haven. <\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Welcome to Sassy Style Booth. Here\u2019s a free surprise!<\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Bienvenido a Sassy Style Booth. \u00a1Aqu\u00ed tienes una sorpresa gratis!<\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These might not be as good:<\/p>","content":[{"type":"text","data":"These might not be as good:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Yay! We\u2019re glad to have you on board.<\/strong> (On board what? And who is this from?)<\/li><li><strong>Welcome to Baby Clothes. <\/strong>(It\u2019s branded, and that\u2019s good, but why would someone open your email? What are you offering? What benefit can you bring them?)<\/li><li><strong>Welcome to Pizza &amp; Friends. You r g8! :D :) &lt;3 <\/strong>(It\u2019s okay to be casual, but there is a fine line between casual and unprofessional. Use reasonably good grammar, and don\u2019t use emojis unless your brand really calls for it. They are often copyrighted, anyways.)<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>S\u00ed. Nos alegramos de tenerte a bordo.<\/strong> (\u00bfA bordo de qu\u00e9? \u00bfY de qui\u00e9n es?)<\/li><li><strong>Bienvenido a Ropa de Beb\u00e9. <\/strong>(Tiene marca, y eso est\u00e1 bien, pero \u00bfpor qu\u00e9 abrir\u00eda alguien tu correo electr\u00f3nico? \u00bfQu\u00e9 ofreces? \u00bfQu\u00e9 beneficio puedes aportarles?)<\/li><li><strong>Bienvenido a Pizza &amp; Friends. \u00a1Eres genial! :D :) &lt;3 <\/strong>(Est\u00e1 bien ser informal, pero hay una delgada l\u00ednea que separa lo informal de lo poco profesional. Utiliza una gram\u00e1tica razonablemente buena y no uses emojis a menos que tu marca realmente lo requiera. De todas formas, suelen tener copyright).<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Write Straightforward Body Copy, and Use Images<\/h2>","content":"Redacte un texto sencillo y utilice im\u00e1genes","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Welcome emails are generally short. In just 50\u2013150 words, you\u2019ve got to captivate the interest of the recipient and <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">give him or her personal value<\/a>. <\/p>","content":[{"type":"text","data":"Welcome emails are generally short. In just 50\u2013150 words, you\u2019ve got to captivate the interest of the recipient and <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">give him or her personal value<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But don\u2019t try to accomplish too much in one go. Offering a coupon, giving instructions for how to use your site, and being verbose in your welcome all at once is probably too much for one email and could confuse the recipient. <\/p>","content":[{"type":"text","data":"But don\u2019t try to accomplish too much in one go. Offering a coupon, giving instructions for how to use your site, and being verbose in your welcome all at once is probably too much for one email and could confuse the recipient. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping your message straightforward makes it easier for the recipient to understand what benefit you\u2019re going to give them. <\/p>","content":[{"type":"text","data":"Keeping your message straightforward makes it easier for the recipient to understand what benefit you\u2019re going to give them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, remember the saying a picture is worth a thousand words? If you can, include applicable icons and images in your email. Images improve readability and appearance. <\/p>","content":[{"type":"text","data":"Also, remember the saying a picture is worth a thousand words? If you can, include applicable icons and images in your email. Images improve readability and appearance. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But again, keep it simple and interesting. Don\u2019t choose icons that are confusing or hard to understand. Be colorful and use things that remind the recipient of your brand.<\/p>","content":[{"type":"text","data":"But again, keep it simple and interesting. Don\u2019t choose icons that are confusing or hard to understand. Be colorful and use things that remind the recipient of your brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Incentives and Benefits<\/strong><\/h2>","content":"Incentivos y ventajas","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There are plenty of ideas for what to include in a welcome email in order to provide benefit to the recipient. In fact, the recipient may have subscribed to receive emails from your business because they were attracted to an incentive or benefit in the first place. A coupon is always a good idea. <\/p>","content":[{"type":"text","data":"There are plenty of ideas for what to include in a welcome email in order to provide benefit to the recipient. In fact, the recipient may have subscribed to receive emails from your business because they were attracted to an incentive or benefit in the first place. A coupon is always a good idea. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The coupon could be an offer for money off, a percentage off, or a buy-one-get-one. You can also offer some sort of free gift. This could be a downloadable cheat sheet, an ebook, a T-shirt, greater access to your website, etc. <\/p>","content":[{"type":"text","data":"The coupon could be an offer for money off, a percentage off, or a buy-one-get-one. You can also offer some sort of free gift. This could be a downloadable cheat sheet, an ebook, a T-shirt, greater access to your website, etc. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you aren\u2019t interested in offering them an incentive, give them a benefit: Provide directions on how to use your website. Welcome them to your blog and direct them to some of your most popular articles. Answer questions they may have. <\/p>","content":[{"type":"text","data":"If you aren\u2019t interested in offering them an incentive, give them a benefit: Provide directions on how to use your website. Welcome them to your blog and direct them to some of your most popular articles. Answer questions they may have. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whatever you do, make sure to include something the recipient will be excited about. <\/p>","content":[{"type":"text","data":"Whatever you do, make sure to include something the recipient will be excited about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>A Few Final Tips<\/strong><\/h2>","content":"Algunos consejos finales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Send your welcome email the day a new subscriber signs up. The longer you wait, the less likely they are to open it. <\/p>","content":[{"type":"text","data":"Send your welcome email the day a new subscriber signs up. The longer you wait, the less likely they are to open it. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Provide a link inviting them to join your social media pages. This gives you more opportunities to interact. And allow them a way out! It is a courtesy to include an Unsubscribe button.<\/p>","content":[{"type":"text","data":"Provide a link inviting them to join your social media pages. This gives you more opportunities to interact. And allow them a way out! It is a courtesy to include an Unsubscribe button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a side note, many of the MemberPress automated email templates include\u00a0<strong>default asterisks<\/strong>\u00a0in the email subject line and body. Consider removing them to give your emails a more personalized feel.<\/p>","content":[{"type":"text","data":"As a side note, many of the MemberPress automated email templates include\u00a0<strong>default asterisks<\/strong>\u00a0in the email subject line and body. Consider removing them to give your emails a more personalized feel."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember:<\/p>","content":[{"type":"text","data":"Remember:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Always be interesting and straightforward in your subject line. Being vague can sink your ship.<\/li><li>Keep your email messages concise, and use eye-catching, relevant images.<\/li><li>Offer an incentive or benefit.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Sea siempre interesante y directo en el asunto. Ser impreciso puede hundir tu barco.<\/li><li>Sea conciso en sus mensajes de correo electr\u00f3nico y utilice im\u00e1genes llamativas y relevantes.<\/li><li>Ofrezca un incentivo o beneficio.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Imagine you sell cat cushions. A die-hard cat fan opens his inbox. He sees a few emails he\u2019s interested in, but there are others he doesn\u2019t care about. <\/p>","content":[{"type":"text","data":"Imagine you sell cat cushions. A die-hard cat fan opens his inbox. He sees a few emails he\u2019s interested in, but there are others he doesn\u2019t care about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Is your welcome email going to make the cut? Will he open it? Will he read it? Follow these simple guidelines, and yours will be killer!<\/p>","content":[{"type":"text","data":"Is your welcome email going to make the cut? Will he open it? Will he read it? Follow these simple guidelines, and yours will be killer!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Have you sent a killer welcome email? \u00a0Do you have more questions on sending successful marketing emails? Please let us know in the comments below.<\/p>","content":[{"type":"text","data":"Have you sent a killer welcome email? \u00a0Do you have more questions on sending successful marketing emails? Please let us know in the comments below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/18042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=18042"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/18042\/revisions"}],"predecessor-version":[{"id":79548,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/18042\/revisions\/79548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/18170"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=18042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=18042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=18042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}