{"id":18242,"date":"2019-06-12T11:16:13","date_gmt":"2019-06-12T17:16:13","guid":{"rendered":"https:\/\/memberpress.com\/?p=18242"},"modified":"2023-04-18T15:57:13","modified_gmt":"2023-04-18T19:57:13","slug":"how-to-create-a-high-converting-landing-page-step-by-step","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/","title":{"rendered":"C\u00f3mo crear una p\u00e1gina de ventas asesina (paso a paso)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_solid_sales_page_can_do_wonders_for_your_bottom_line_But_how_do_you_make_one\"><\/span>Una p\u00e1gina de ventas s\u00f3lida puede hacer maravillas en su cuenta de resultados. Pero, \u00bfc\u00f3mo se hace una?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo principal de todo propietario de una peque\u00f1a empresa online es muy claro: obtener beneficios. Hay muchas cosas que puedes hacer para alcanzar ese objetivo, pero una de las m\u00e1s importantes es crear una p\u00e1gina de ventas con una alta tasa de conversi\u00f3n.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac0ba7c6dc07\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0ba7c6dc07\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#A_solid_sales_page_can_do_wonders_for_your_bottom_line_But_how_do_you_make_one\" >Una p\u00e1gina de ventas s\u00f3lida puede hacer maravillas en su cuenta de resultados. Pero, \u00bfc\u00f3mo se hace una?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#What_is_a_Sales_Page\" >\u00bfQu\u00e9 es una p\u00e1gina de ventas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#Characteristics_of_a_Killer_Sales_Page\" >Caracter\u00edsticas de una p\u00e1gina de ventas excelente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#Step_1_Gather_Audience_Data\" >Paso 1 Recopilar datos sobre la audiencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#Step_2_Set_Your_Objective\" >Paso 2 Establezca su objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#Step_3_Design_Your_Copy_Images\" >Paso 3 Dise\u00f1ar el texto y las im\u00e1genes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">You might be thinking, \u201cThat&#8217;s good to know, but what is a sales page, why do I need one, and how do I make one?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, keep reading. In this post we&#8217;ll explain what a sales page is and what it can do for your business. We&#8217;ll also clue you in on the core components that make up an excellent one. So let&#8217;s get to it!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Sales_Page\"><\/span>\u00bfQu\u00e9 es una p\u00e1gina de ventas? <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El \u00fanico prop\u00f3sito de la p\u00e1gina de ventas es conseguir que los visitantes de la p\u00e1gina realicen alguna acci\u00f3n.<\/strong> Esta acci\u00f3n puede consistir en inscribirse en un curso en l\u00ednea, comprar productos f\u00edsicos o digitales, suscribirse a una membres\u00eda, facilitar una direcci\u00f3n de correo electr\u00f3nico, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n llamado <strong>p\u00e1gina de aterrizaje<\/strong>, your sales webpage is separate from the rest of your website. That&#8217;s due to the singular nature of its purpose \u2013 <strong>para dirigir a su p\u00fablico objetivo directamente hacia el embudo de ventas<\/strong>. For this reason, many sales pages don&#8217;t even include site navigation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n se muestra un ejemplo de una p\u00e1gina de ventas realizada con el plugin de WordPress, <a href=\"https:\/\/memberpress.com\/go\/sp\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SeedProd<\/a>. As you can see, there&#8217;s nowhere on the page where the user can click to navigate elsewhere on the website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"598\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1.png\" alt=\"\" class=\"wp-image-18243\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1-300x224.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1-768x574.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1-693x518.png 693w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1-156x117.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Usted tambi\u00e9n puede notar que esta p\u00e1gina de ventas de Gator Treks es tambi\u00e9n un <em>Pr\u00f3ximamente<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta doble funcionalidad es habitual en las p\u00e1ginas de ventas. La p\u00e1gina ofrece a los lectores curiosos una muestra de lo que est\u00e1 por venir y, a continuaci\u00f3n, les anima a registrarse con una llamada a la acci\u00f3n (CTA) brillantemente situada.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_38db2d4500a798b6167f0c42a184631e\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo redactar un CTA perfecto para su sitio web<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Characteristics_of_a_Killer_Sales_Page\"><\/span>Caracter\u00edsticas de una p\u00e1gina de ventas excelente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Effective sales pages have a few characteristics in common. In general, these pages&#8230;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Centrarse en la oferta<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A great sales page gives the user what they&#8217;re looking for and nothing more. The page is free of fluff like your company history, and typically has no navigational links. It should be distraction-free and narrowed in on the deal and its terms, along with relevant product features.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Utilice formularios sencillos<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Una p\u00e1gina de ventas eficaz evita los formularios largos y complicados. El contenido debe ser breve y sencillo, y centrarse \u00fanicamente en la informaci\u00f3n que realmente se necesita. Si su oferta requiere un formulario m\u00e1s largo, div\u00eddalo en secciones m\u00e1s peque\u00f1as y simplifique todo lo que pueda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example.png\"><img decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-1024x771.png\" alt=\"ejemplo de p\u00e1gina de ventas con un formulario sencillo\" class=\"wp-image-36044\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-1024x771.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-300x226.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-768x578.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-1536x1156.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-2048x1542.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-226x170.png 226w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-816x614.png 816w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-909x684.png 909w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-1368x1030.png 1368w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-688x518.png 688w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-156x117.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-1080x813.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Utilizar objetivos espec\u00edficos<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">For maximum effectiveness, a solid sales page will be highly targeted. That&#8217;s why it&#8217;s not uncommon for a single campaign to include multiple sales pages. Put some thought into <em>que <\/em>que desea alcanzar a trav\u00e9s de su p\u00e1gina, escriba un texto que se dirija directamente a esa persona.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Dar las gracias al usuario<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The best sales pages always include some sort of &#8220;thank you&#8221; message providing confirmation. This can be any number of things \u2013 from a popup box to a separate page. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El mensaje de agradecimiento es tambi\u00e9n un lugar excelente para implicar a\u00fan m\u00e1s al usuario. Por ejemplo, el siguiente mensaje de confirmaci\u00f3n del libro blanco dirige al usuario al blog y contiene un v\u00eddeo informativo. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec.png\"><img decoding=\"async\" width=\"640\" height=\"627\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec.png\" alt=\"ejemplo de mensaje de agradecimiento en una p\u00e1gina de ventas\" class=\"wp-image-36048\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec.png 640w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec-300x294.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec-174x170.png 174w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec-627x614.png 627w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec-529x518.png 529w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec-156x153.png 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you&#8217;ve got a general idea of what a great sales page looks like, it&#8217;s time to create your own! Just follow these simple step-by-step instructions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Gather_Audience_Data\"><\/span>Paso 1: Recopilar datos sobre la audiencia <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we said, a great sales page is highly targeted. To pull that off, you&#8217;ve got to know something about your target audience.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_c4ab9a3fa5bacf46a0fc1e709b6f85a2\" href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo identificar a su p\u00fablico objetivo (r\u00e1pido y gratis)<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Desarrollar un personaje es un buen punto de partida. Un personaje de marketing es un personaje ficticio que representa a su cliente ideal. Incluye informaci\u00f3n demogr\u00e1fica junto con puntos de dolor, elementos de estilo de vida e incluso una descripci\u00f3n de las actividades cotidianas que esta persona podr\u00eda realizar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics is an awesome resource for the data you&#8217;ll need to create your persona. <a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights<\/a> es un plugin de WordPress que <a href=\"https:\/\/www.monsterinsights.com\/your-ultimate-guide-to-monsterinsights-dashboard-reports\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lleva tu Analytics a tu panel de WordPress<\/a>La informaci\u00f3n se procesa r\u00e1pida y f\u00e1cilmente.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-18244\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-372x170.png 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-840x384.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-1216x556.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-700x320.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-1080x494.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La b\u00fasqueda de palabras clave tambi\u00e9n ser\u00e1 \u00fatil para la segmentaci\u00f3n. Puede utilizar una herramienta como <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuzzSumo <\/a>para ver qu\u00e9 temas son tendencia en tu nicho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considere tambi\u00e9n la posibilidad de acudir a las redes sociales para ver qu\u00e9 est\u00e1n debatiendo otras personas de su nicho. Esta peque\u00f1a pista te permitir\u00e1 tomar el pulso a tu audiencia y saber qu\u00e9 pueden querer de tu p\u00e1gina de ventas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Set_Your_Objective\"><\/span>Paso 2: Establezca su objetivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve identified your audience, you&#8217;ll want to consider the goal of your sales page. Do you want to recruit people to your email marketing list? Are you looking to get more sales? Do you have content ready to go to interested subscribers? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before you design your page, you need to have a clear understanding of what it is you&#8217;re trying to do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Design_Your_Copy_Images\"><\/span>Paso 3: Dise\u00f1ar el texto y las im\u00e1genes <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now you\u2019re at the point where you have an end goal in mind, you know your audience, and you&#8217;re ready to <a href=\"https:\/\/www.wpbeginner.com\/showcase\/11-best-sales-page-wordpress-themes-for-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una p\u00e1gina de ventas<\/a>. Si quieres crear un im\u00e1n que mantenga a la gente convirti\u00e9ndose mientras la p\u00e1gina est\u00e9 activa, vas a necesitar un buen texto y un titular impactante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tienes un par de consejos que te ayudar\u00e1n a crear un buen texto <a href=\"https:\/\/prettylinks.com\/2017\/12\/optimize-affiliate-landing-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">para su p\u00e1gina de ventas<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El texto debe ser breve y claro. Utilice un encabezado breve y conciso que explique exactamente qui\u00e9n es usted. Utilice un subt\u00edtulo y a\u00f1ada una breve rese\u00f1a que explique por qu\u00e9 su oferta es valiosa para el cliente. <\/li>\n\n\n\n<li>Evite demasiados CTA. Intente limitarse a <a href=\"https:\/\/prettylinks.com\/2019\/01\/how-to-write-an-effective-call-to-action-for-your-website\/\">una CTA clara<\/a> (por ejemplo, reg\u00edstrese, compre ahora, busque aqu\u00ed, etc.).<\/li>\n\n\n\n<li>Utilice sus palabras clave. Si lo hace, mejorar\u00e1 la clasificaci\u00f3n general y ayudar\u00e1 a los clientes a encontrar su p\u00e1gina.<\/li>\n\n\n\n<li>Evite la jerga complicada y la informaci\u00f3n in\u00fatil. Puede incluir un par de testimonios o un gr\u00e1fico limpio que muestre algunas de las funciones\/beneficios de su producto o servicio, pero mant\u00e9ngalo ligero y despejado. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">He aqu\u00ed un magn\u00edfico ejemplo de <a href=\"https:\/\/www.reputation.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Reputaci\u00f3n.com<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-1-1024x693.png\" alt=\"\" class=\"wp-image-18246\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00edjate en el emotivo t\u00edtulo y subt\u00edtulo, junto con la clara llamada a la acci\u00f3n (\u00a1Recupera tu reputaci\u00f3n!) con el cuadro de texto que aparece y dice \u201c\u00a1Obt\u00e9n ayuda ahora!\u201d.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no single template for the perfect sales page. 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Tu trabajo consiste en <a href=\"https:\/\/optinmonster.com\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">pensar con originalidad<\/a> y encontrar la manera de ayudar a sus usuarios y aumentar sus beneficios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si le ha gustado este art\u00edculo, suscr\u00edbase a nuestro bolet\u00edn de noticias en el recuadro de la derecha.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>A solid sales page can do wonders for your bottom line. But how do you make one? The driving goal of every online small business owner is straightforward \u2013 turning a profit. 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