{"id":18280,"date":"2019-06-24T14:21:21","date_gmt":"2019-06-24T20:21:21","guid":{"rendered":"https:\/\/memberpress.com\/?p=18280"},"modified":"2026-02-24T12:59:33","modified_gmt":"2026-02-24T17:59:33","slug":"failed-payments-how-to-handle-them-in-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/","title":{"rendered":"Pagos fallidos: C\u00f3mo gestionarlos en su sitio de afiliaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Cuando creas un sitio web de suscripci\u00f3n, est\u00e1s lleno de ilusi\u00f3n por conseguir por fin ingresos pasivos con un negocio en l\u00ednea. Sin embargo, hay ocasiones en las que pueden surgir problemas, como fallos en los pagos, que interrumpen tus ingresos recurrentes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac090479226e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac090479226e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#How_Do_Failed_Payments_Happen\" >\u00bfC\u00f3mo se producen los impagos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#How_Do_Failed_Payments_Impact_My_Business\" >\u00bfC\u00f3mo afectan los impagos a mi empresa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#How_Do_I_Handle_a_Failed_Payment\" >\u00bfC\u00f3mo gestionar un pago fallido?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#Dont_panic\" >Que no cunda el p\u00e1nico.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#Make_sure_everyone_is_informed\" >Aseg\u00farese de que todo el mundo est\u00e9 informado.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#Offer_a_solution\" >Ofrezca una soluci\u00f3n.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#Be_professional\" >S\u00e9 profesional.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#Learn_from_it\" >Aprende de ello.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#How_to_Avoid_Failed_Payments_in_the_First_Place\" >C\u00f3mo evitar pagos fallidos en primer lugar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#MemberPress_settings_for_failed_payments\" >Ajustes MemberPress para pagos fallidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#Recovering_failed_payments_with_Stripe\" >Recuperaci\u00f3n de pagos fallidos con Stripe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#Recovering_failed_payments_with_PayPal\" >Recuperaci\u00f3n de pagos fallidos con PayPal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#Recovering_failed_payments_with_Authorizenet\" >Recuperaci\u00f3n de pagos fallidos con Authorize.net<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#The_Churn_Buster_Plugin\" >El plugin Churn Buster<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/es\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Puede ser una situaci\u00f3n estresante, pero ten por seguro que hay algunas formas sencillas de solucionar este problema. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, hablaremos de la <strong>por qu\u00e9<\/strong> los pagos en l\u00ednea pueden fallar en su sitio de afiliaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n hablaremos de <strong>c\u00f3mo<\/strong> tu negocio online pueda gestionar estos pagos fallidos de la mejor manera posible, y veremos algunas formas de <strong>evite <\/strong>pagos fallidos en primer lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_Failed_Payments_Happen\"><\/span>\u00bfC\u00f3mo se producen los impagos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-93072438.jpg\"><img decoding=\"async\" width=\"725\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-93072438.jpg\" alt=\"Fecha de caducidad de la tarjeta de cr\u00e9dito\" class=\"wp-image-40078\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-93072438.jpg 725w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-93072438-300x199.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-93072438-256x170.jpg 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-93072438-700x465.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-93072438-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-93072438-600x400.jpg 600w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lo bueno de tener un negocio en Internet es que puedes aceptar pagos de distintas formas (tarjetas de cr\u00e9dito\/d\u00e9bito, Stripe, <a href=\"https:\/\/memberpress.com\/es\/blog\/using-square-for-payments\/\" title=\"\">Cuadrado<\/a>PayPal, monederos digitales, etc.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, cuando se produce un impago, los empresarios aprenden r\u00e1pidamente que estas c\u00f3modas opciones de pago pueden ser tanto una bendici\u00f3n como una maldici\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las causas m\u00e1s comunes de pagos fallidos se incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una tarjeta de d\u00e9bito\/cr\u00e9dito caducada o anulada<\/li>\n\n\n\n<li>Falta de fondos en la tarjeta de cr\u00e9dito\/d\u00e9bito <\/li>\n\n\n\n<li>Cuenta bancaria o datos de tarjeta incorrectos<\/li>\n\n\n\n<li>Un fallo en su pasarela de pago<\/li>\n\n\n\n<li>Se ha aplicado un bloqueo en la cuenta o tarjeta del cliente debido a las medidas de prevenci\u00f3n del fraude del banco<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_Failed_Payments_Impact_My_Business\"><\/span>\u00bfC\u00f3mo afectan los impagos a mi empresa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si el impago es culpa suya como si no, puede afectar negativamente a su negocio de afiliaci\u00f3n. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Es posible que no pueda acceder a sus fondos tan pronto como desee, o que pierda esos ingresos por completo.<\/li>\n\n\n\n<li>Es posible que un socio cuyo pago fracase no quiera enfrentarse a la molestia de volver a realizar otro pago, por lo que usted podr\u00eda <strong>perder un cliente<\/strong>.<\/li>\n\n\n\n<li>Un cliente puede perder la confianza en su empresa si falla un pago, y es posible que no quiera volver. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1138947312.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1138947312.jpg\" alt=\"cliente descontento haciendo pulgares hacia abajo\" class=\"wp-image-40080\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1138947312.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1138947312-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1138947312-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1138947312-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1138947312-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1138947312-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Perder un cliente tiene graves consecuencias. Si en tu sitio web se producen muchos pagos fallidos, esas consecuencias pueden ser catastr\u00f3ficas. Por eso es importante que sepas qu\u00e9 hacer cuando se produzcan pagos fallidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_I_Handle_a_Failed_Payment\"><\/span>\u00bfC\u00f3mo gestionar un pago fallido?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A veces se producen fallos en los pagos. Es algo habitual en el comercio electr\u00f3nico. As\u00ed que, cuando te ocurra, aseg\u00farate de estar bien preparado para afrontar la situaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n se ofrecen algunos consejos \u00fatiles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_panic\"><\/span>Que no cunda el p\u00e1nico.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lo primero que debe hacer cuando surja un impago es recordar que debe mantener la calma. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como ya hemos dicho, a todos nos pueden pasar que un pago no se haya realizado correctamente. Y cuanto m\u00e1s tranquilo est\u00e9s, m\u00e1s posibilidades tendr\u00e1s de no ofender a tu cliente por reaccionar de forma exagerada. Est\u00e1 bien que te alarmes, pero aseg\u00farate de mantener la calma para poder gestionar la situaci\u00f3n adecuadamente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-502197173.jpg\"><img decoding=\"async\" width=\"736\" height=\"474\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-502197173.jpg\" alt=\"mujer en estado de p\u00e1nico, rodeada de im\u00e1genes borrosas\" class=\"wp-image-40081\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-502197173.jpg 736w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-502197173-300x193.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-502197173-264x170.jpg 264w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-502197173-700x451.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-502197173-156x100.jpg 156w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_sure_everyone_is_informed\"><\/span>Aseg\u00farese de que todo el mundo est\u00e9 informado.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Esto es muy importante! Cuando se produzca un fallo en el pago, no des por hecho que tu cliente se haya dado cuenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que, en primer lugar, ponte en contacto con tu cliente para informarle del problema. Esto no solo es un buen servicio de atenci\u00f3n al cliente, sino que adem\u00e1s le demuestra que te preocupas por \u00e9l y que es importante para ti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_a_solution\"><\/span>Ofrezca una soluci\u00f3n.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas informado al cliente del problema, deber\u00e1s ofrecerle una soluci\u00f3n para solucionarlo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si el problema est\u00e1 por tu parte, hazles saber que ya lo has solucionado. Si se trata de algo por su parte, ind\u00edcales unos pasos sencillos de seguir para resolverlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuanto m\u00e1s sencillas y claras sean sus instrucciones, mayores ser\u00e1n las posibilidades de que su cliente las siga.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_professional\"><\/span>S\u00e9 profesional.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un pago fallido puede resultar embarazoso tanto para ti como para tu cliente. Sin embargo, es importante mantener la profesionalidad, tanto por el bien del cliente como por el tuyo propio. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1336501076.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1336501076.jpg\" alt=\"hombre de negocios tranquilo y sereno sentado en su despacho\" class=\"wp-image-40082\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1336501076.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1336501076-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1336501076-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1336501076-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1336501076-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-1336501076-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No te tomes a pecho un pago fallido ni la falta de respuesta por parte de tu cliente. Lo \u00fanico que puedes hacer es comunicar el problema, ofrecer una soluci\u00f3n y esperar. No puedes obligar a un miembro a volver a tu sitio de membres\u00eda, \u00a1y de todos modos tampoco querr\u00edas hacerlo!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Learn_from_it\"><\/span>Aprende de ello.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, pero no por ello menos importante, aprovecha la oportunidad para aprender de este percance. Tanto si se trata de un problema tuyo como si no, siempre puedes utilizar la situaci\u00f3n como una experiencia de aprendizaje para mejorar en el futuro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Avoid_Failed_Payments_in_the_First_Place\"><\/span>C\u00f3mo evitar pagos fallidos en primer lugar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-523628951.jpg\"><img decoding=\"async\" width=\"705\" height=\"496\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-523628951.jpg\" alt=\"Preparados y no preparados escritos en una pizarra\" class=\"wp-image-40083\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-523628951.jpg 705w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-523628951-300x211.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-523628951-242x170.jpg 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-523628951-700x492.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/iStock-523628951-156x110.jpg 156w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ya sabes lo que dice el refr\u00e1n: <em>La prevenci\u00f3n es la mejor medicina<\/em>. Lo mismo ocurre con los impagos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, hay varias cosas que puede hacer para adelantarse al problema del impago antes de que empiece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress dispone de funciones integradas para la recuperaci\u00f3n de pagos fallidos que funcionan conjuntamente con su pasarela de pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, repasaremos la configuraci\u00f3n general de MemberPress para los pagos fallidos y comentaremos algunas soluciones espec\u00edficas para cada pasarela de pago. Por \u00faltimo, te hablaremos de un plugin fant\u00e1stico que sigue intentando recuperar los pagos perdidos mucho despu\u00e9s de que la pasarela haya desistido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_settings_for_failed_payments\"><\/span>Ajustes MemberPress para pagos fallidos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress tiene un pr\u00e1ctico ajuste para recuperar tus pagos fallidos. Para encontrarlo, ve al panel de WordPress &gt; MemberPress &gt; Ajustes &gt; pesta\u00f1a Emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la lista de correos electr\u00f3nicos autom\u00e1ticos, ver\u00e1s una opci\u00f3n titulada \u201cEnviar aviso de transacci\u00f3n fallida\u201d. Solo tienes que marcar la casilla para activar la configuraci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/send-failed-trans.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/send-failed-trans-1024x576.jpg\" alt=\"MemberPress &quot;recuperar transacci\u00f3n fallida&quot; configuraci\u00f3n de correo electr\u00f3nico\" class=\"wp-image-40040\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/send-failed-trans-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/send-failed-trans-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/send-failed-trans-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/send-failed-trans-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/send-failed-trans-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/send-failed-trans-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/send-failed-trans-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/send-failed-trans-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/send-failed-trans-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/send-failed-trans.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez activada, esta funci\u00f3n enviar\u00e1 un correo electr\u00f3nico a cualquier cliente cuyo pago falle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay un mensaje predeterminado que aparece de forma predeterminada, pero puedes modificarlo como quieras. Por ejemplo, podr\u00edas incluir un enlace a la p\u00e1gina de la cuenta del socio para que pueda actualizar sus datos de pago de forma r\u00e1pida y sencilla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recovering_failed_payments_with_Stripe\"><\/span>Recuperaci\u00f3n de pagos fallidos con Stripe <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si utiliza la pasarela de pago Stripe, puede configurar un <strong>programa de reintentos personalizado<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para acceder a esta funci\u00f3n, ve al panel de control de Stripe &gt; Configuraci\u00f3n &gt; Facturaci\u00f3n &gt; Suscripciones y correos electr\u00f3nicos &gt; Gestionar pagos fallidos, y config\u00faralo para que se vuelva a realizar el cargo en la tarjeta del socio tras un periodo de tiempo X.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede utilizar <a href=\"https:\/\/stripe.com\/docs\/invoicing\/automatic-collection\" target=\"_blank\" rel=\"noopener nofollow\">Reintentos inteligentes de Stripe<\/a>. Esta funci\u00f3n tan genial determina una hora \u00f3ptima y, a continuaci\u00f3n, intenta volver a cargar el importe en la tarjeta del cliente a esa hora.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recovering_failed_payments_with_PayPal\"><\/span>Recuperaci\u00f3n de pagos fallidos con PayPal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No hay que configurar ni personalizar nada con la recuperaci\u00f3n de pagos espec\u00edfica de PayPal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras un pago fallido, PayPal realizar\u00e1 tres reintentos a lo largo de 15 d\u00edas (cada intento con cinco d\u00edas de diferencia). Si todos los intentos fallan despu\u00e9s de los 15 d\u00edas, la suscripci\u00f3n se cancela autom\u00e1ticamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recovering_failed_payments_with_Authorizenet\"><\/span>Recuperaci\u00f3n de pagos fallidos con Authorize.net<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto a la recuperaci\u00f3n de pagos, la pasarela de pago Authorize.net tambi\u00e9n es bastante sencilla (\u00a1aunque no por ello menos pr\u00e1ctica!).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si activas la funci\u00f3n de \u201cReintento autom\u00e1tico\u201d, la suscripci\u00f3n de un socio permanecer\u00e1 en estado \u00abpendiente\u00bb hasta que se actualice la tarjeta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Churn_Buster_Plugin\"><\/span>El plugin Churn Buster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/04\/Churn-Buster-Review-Calc.png\"><img decoding=\"async\" width=\"740\" height=\"542\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/04\/Churn-Buster-Review-Calc.png\" alt=\"Calculadora del impacto de la retenci\u00f3n\" class=\"wp-image-14605\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/04\/Churn-Buster-Review-Calc.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/04\/Churn-Buster-Review-Calc-300x220.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/04\/Churn-Buster-Review-Calc-232x170.png 232w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/04\/Churn-Buster-Review-Calc-700x513.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/04\/Churn-Buster-Review-Calc-156x114.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La belleza de <a href=\"https:\/\/memberpress.com\/go\/churnbuster\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Destructor de mantequillas<\/a> est\u00e1 en su <strong>capacidades preventivas<\/strong>. El complemento recuerda a los afiliados que actualicen las tarjetas de cr\u00e9dito que vayan a caducar e incluso les ayuda a resolver problemas de fondos insuficientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y, por supuesto, mucho despu\u00e9s de que tu pasarela de pago haya desistido, Churn Buster sigue trabajando sin descanso para recuperar los pagos fallidos, en caso de que se produzcan. Incluso cuenta con funciones que pueden mejorar el momento estrat\u00e9gico y la frecuencia de los nuevos intentos de cargo en la tarjeta, lo que se traduce en una mayor tasa de \u00e9xito. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El programa de reintentos optimizado de Churn Buster resulta muy eficaz a la hora de recuperar los pagos fallidos debidos a factores como los l\u00edmites de gasto diarios, las retenciones temporales y los tiempos de espera de procesamiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfY lo mejor? Churn Buster ofrece a los nuevos clientes una prueba gratuita de 14 d\u00edas.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_3e12cfb15fd14162497de61288b50366\" href=\"https:\/\/memberpress.com\/go\/churnbuster\/main\/\" rel=\"nofollow sponsored\" target=\"_blank\" class=\"button button-blue center\">Eche un vistazo a Churn Buster<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Independientemente del tipo de negocio en l\u00ednea que tenga, los impagos pueden sorprenderle en cualquier momento. Eso s\u00ed, nunca olvides mantener la calma y manejar la situaci\u00f3n con tranquilidad y profesionalidad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y recuerde, la prevenci\u00f3n es la mejor medicina. Esperamos que nuestros consejos te ayuden a gestionar tus impagos como un jefe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfHa tenido que hacer frente alguna vez a un impago? \u00bfC\u00f3mo lo gestion\u00f3?<\/p>","protected":false},"excerpt":{"rendered":"<p>When you build a membership site, you&#8217;re full of excitement to finally create passive income with an online business. However, there are times when problems may arise, like failed payments, that put a pause on your recurring income. This can be a stressful situation, but rest assured that there are some easy ways to handle [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":40050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,134,102,145],"tags":[1556],"class_list":["post-18280","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-how-to-2","category-monetization","category-tools","tag-converter","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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