{"id":18321,"date":"2019-07-01T15:35:26","date_gmt":"2019-07-01T21:35:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=18321"},"modified":"2026-03-02T12:22:40","modified_gmt":"2026-03-02T17:22:40","slug":"how-to-create-an-engaging-newsletter-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/","title":{"rendered":"C\u00f3mo crear un bolet\u00edn que sus miembros lean de verdad"},"content":{"rendered":"<p>Los estudios demuestran que la tasa media de apertura de los boletines electr\u00f3nicos es de 20%. Pero eso no significa que se lean 20%. El porcentaje medio de clics es de solo 2-5%. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2d77ad8ba63\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d77ad8ba63\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#Journalism_Rules_of_Thumb\" >Reglas de oro del periodismo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#1_Proximity\" >1. Proximidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#2_Timeliness\" >2. Puntualidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#3_Impact\" >3. Impacto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#4_Prominence\" >4. Prominencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#5_Conflict\" >5. Conflicto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#6_Human_Interest\" >6. Inter\u00e9s humano<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#The_Takeaway\" >Para llevar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Los boletines pueden ser aburridos e irrelevantes. Como resultado, a menudo quedan sin tocar o sin terminar. <\/p>\n\n\n\n<p>Pero, si se hace bien, un bolet\u00edn de noticias es una gran oportunidad para establecer conexiones continuas con los usuarios. Es una forma de mantener a sus suscriptores informados y de que vuelvan a por m\u00e1s. Y es m\u00e1s barato que muchos <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-successful-content-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"otros m\u00e9todos de comercializaci\u00f3n\">otros m\u00e9todos de comercializaci\u00f3n<\/a>.<\/p>\n\n\n\n<p>Entonces, \u00bfc\u00f3mo crear un bolet\u00edn electr\u00f3nico que sus suscriptores quieran leer? \u00bfQu\u00e9 har\u00e1 que el suyo destaque entre los dem\u00e1s? <\/p>\n\n\n\n<p>Casualmente, muchos de los principios de los que hablamos en nuestro reciente post sobre la redacci\u00f3n de correos electr\u00f3nicos de bienvenida se aplican a la creaci\u00f3n de un bolet\u00edn de noticias atractivo. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_620eb2351ed19\" href=\"https:\/\/memberpress.com\/es\/how-to-write-a-killer-welcome-email\/\"  target=\"_blank\" class=\"button button-blue center\">READ >> How to Write a Killer Welcome Email<\/a>\n<\/div>\n\n\n\n\n<ol class=\"wp-block-list\"><li>Piense en un asunto sencillo e interesante.<\/li><li>El cuerpo del mensaje debe ser sencillo y atractivo.<\/li><li>Ofrezca incentivos y beneficios. (En un bolet\u00edn, el principal beneficio es el conocimiento, pero tambi\u00e9n puedes a\u00f1adir una llamada a la acci\u00f3n, como una descarga gratuita o una invitaci\u00f3n a registrarse en una plataforma social).<\/li><li>Utiliza im\u00e1genes.<\/li><\/ol>\n\n\n\n<p>Dicho esto, los boletines son un poco diferentes de los correos electr\u00f3nicos de bienvenida. Hay ciertos elementos que querr\u00e1 incluir, como:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Actualizaciones recientes<\/li><li>Promociones<\/li><li>Art\u00edculos de blog pertinentes<\/li><li>Otros datos de inter\u00e9s para sus suscriptores <\/li><\/ul>\n\n\n\n<p>Y eso nos lleva a preguntarnos: \u00bfQu\u00e9<em> es <\/em>\u00bfinteresante para los abonados?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"journalism-rules-of-thumb\"><span class=\"ez-toc-section\" id=\"Journalism_Rules_of_Thumb\"><\/span>Reglas de oro del periodismo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como regla general, puedes tener en cuenta este viejo adagio period\u00edstico: \"Que un perro muerda a un hombre no es noticia. Un hombre mordiendo a un perro es noticia\". <\/p>\n\n\n\n<p>Es gracioso, \u00a1pero dice mucho si lo piensas!<\/p>\n\n\n\n<p>Tambi\u00e9n hay seis principios pr\u00e1cticos del periodismo que pueden ayudarle a crear contenidos para boletines que interesen a sus lectores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-proximity\"><span class=\"ez-toc-section\" id=\"1_Proximity\"><\/span>1. <strong>Proximidad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mantenga a sus abonados al d\u00eda de lo que ocurre en su esfera. Si ocurre en China, puede que no sea tan interesante como si ocurre a treinta kil\u00f3metros de casa.<\/p>\n\n\n\n<p>But also keep \u201cvirtual proximity\u201d in mind. For example, updates to your site are happening right on the screen they\u2019re holding in their hands. It doesn't get much more local than that!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-timeliness\"><span class=\"ez-toc-section\" id=\"2_Timeliness\"><\/span>2. <strong>Puntualidad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Env\u00ede sus boletines con regularidad. Algo que ocurri\u00f3 hace un a\u00f1o probablemente no es oportuno (aunque puede serlo en algunos casos). Considere un calendario semanal o mensual. <\/p>\n\n\n\n<p>Sin embargo, si ocurre algo importante, comun\u00edqueselo a sus suscriptores de inmediato. Est\u00e1 bien enviar noticias r\u00e1pidamente por el bien de la puntualidad. Pero sea prudente. Una actualizaci\u00f3n del aspecto de su sitio no es un asunto urgente. Un gran problema de relaciones p\u00fablicas s\u00ed lo es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-impact\"><span class=\"ez-toc-section\" id=\"3_Impact\"><\/span>3. <strong>Impacto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Utilice contenidos que afecten directamente a sus suscriptores. Por ejemplo, una nueva actualizaci\u00f3n de su sitio o un cambio en el flujo de usuarios sin duda les importar\u00e1. <\/p>\n\n\n\n<p>Tenga en cuenta que puede que tenga que a\u00f1adir el impacto usted mismo. Por ejemplo, digamos que acabas de alcanzar el mill\u00f3n de suscriptores. Es fant\u00e1stico, pero \u00bfpor qu\u00e9 deber\u00eda importarles a tus lectores? Ahora bien, si acabas de llegar al mill\u00f3n de suscriptores y lo celebras con <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"un gran sorteo\">un gran sorteo<\/a>Eso es impactante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-prominence\"><span class=\"ez-toc-section\" id=\"4_Prominence\"><\/span>4. <strong>Prominence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00bfHay personas, movimientos u otras empresas importantes asociadas a su sitio web? \u00bfHa ganado su empresa alg\u00fan premio recientemente? \u00bfRecibi\u00f3 una menci\u00f3n en una entrada de blog con una autoridad de dominio realmente alta? Ese tipo de prominencia puede a\u00f1adir poder de atracci\u00f3n a su bolet\u00edn. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-conflict\"><span class=\"ez-toc-section\" id=\"5_Conflict\"><\/span><strong>5. Conflicto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tenga cuidado con esto. A menos que su sitio de afiliaci\u00f3n sea abiertamente pol\u00edtico, involucrarse en conflictos pol\u00edticos o sociales podr\u00eda ser m\u00e1s perjudicial que beneficioso.<\/p>\n\n\n\n<p>Pero si el conflicto es apropiado para su plataforma, puede ser un gran atractivo para los lectores. Pruebe a incluir en su bolet\u00edn una encuesta de opini\u00f3n sobre un tema candente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-human-interest\"><span class=\"ez-toc-section\" id=\"6_Human_Interest\"><\/span><strong>6. Inter\u00e9s humano<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is where the whole \u201cman bites dog\u201d thing comes in. If it\u2019s weird, sweet, or sad, it's got human-interest potential.<\/p>\n\n\n\n<p>Buenos ejemplos son los contenidos sobre:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Su empresa ayuda a alguien que lo necesita<\/li><li>Historias de clientes (por ejemplo, un viaje para perder peso)<\/li><li>Iniciativas ecol\u00f3gicas de su empresa<\/li><li>Informaci\u00f3n extra\u00f1a o estrafalaria<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Para llevar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Con una tasa media de apertura de 20% (y una tasa de clics a\u00fan m\u00e1s baja), crear un bolet\u00edn atractivo puede parecer una tarea desalentadora. Pero puede hacerlo. S\u00f3lo tiene que tener en cuenta nuestros consejos.<\/p>\n\n\n\n<p>Recuerda los seis principios del periodismo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Proximidad<\/li><li>Puntualidad<\/li><li>Impacto<\/li><li>Prominence<\/li><li>Conflicto<\/li><li>Inter\u00e9s humano<\/li><\/ul>\n\n\n\n<p>Y no olvide utilizar im\u00e1genes, incluir una l\u00ednea de asunto atractiva e incluir siempre una llamada a la acci\u00f3n.<\/p>\n\n\n\n<p><em>\u00bfHa tenido \u00e9xito en la creaci\u00f3n de boletines informativos? \u00bfTiene alguna duda sobre c\u00f3mo crear buenos boletines? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n.<\/em><\/p>\n\n\n\n<p><strong>Si te ha gustado este post, no dejes de suscribirte en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> \u00a1a la derecha!<br><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Un bolet\u00edn de noticias es una oportunidad para establecer conexiones continuas con los usuarios. Es una forma de comunicarse con todo el mundo y mantener a los suscriptores informados sobre su sitio web.<\/p>","protected":false},"author":21697,"featured_media":18382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231,94],"tags":[169,510,509],"class_list":{"0":"post-18321","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emails","8":"category-marketing","9":"tag-email-marketing","10":"tag-journalism","11":"tag-newsletter","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A 2012 survey indicated that the average click-through rate for email newsletters is about 20 percent. 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