{"id":18458,"date":"2019-07-31T10:05:23","date_gmt":"2019-07-31T16:05:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=18458"},"modified":"2019-07-31T10:05:25","modified_gmt":"2019-07-31T16:05:25","slug":"membership-site-content-which-content-should-be-paid-or-free","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/","title":{"rendered":"Contenido del sitio de afiliaci\u00f3n: \u00bfQu\u00e9 contenido debe ser de pago o gratuito?"},"content":{"rendered":"<p>Colocar todo su contenido en el \u00e1rea exclusiva para miembros de su sitio web puede parecer la opci\u00f3n m\u00e1s obvia a la hora de decidir si su contenido debe ser de pago o gratuito. Al fin y al cabo, si la \u00fanica forma de acceder a tus contenidos es inscribi\u00e9ndose, seguro que tu base de usuarios crecer\u00e1, \u00bfno?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a649d0890eb0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a649d0890eb0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Benefits_of_Publishing_Free_Content_on_Your_Membership_Site\" >Ventajas de publicar contenido gratuito en su sitio de afiliaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Use_Free_Content_to_Promote_Your_Membership_Site\" >Utilice contenido gratuito para promocionar su sitio de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Publish_Free_Content_Offsite\" >Publicar contenidos gratuitos fuera del sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Use_Free_Content_to_Promote_Your_Paid_Content\" >Utilice contenido gratuito para promocionar su contenido de pago<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Reserve_Interactive_Content_for_Your_Members\" >Reserve contenidos interactivos para sus socios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#How_Valuable_is_Your_Content\" >\u00bfQu\u00e9 valor tiene su contenido?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Make_Paid_Content_Free\" >Contenido de pago gratuito<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Essential_Free_Membership_Site_Content\" >Contenido esencial de un sitio de afiliaci\u00f3n gratuito<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Por desgracia, no es tan sencillo y, para que su sitio de afiliaci\u00f3n tenga \u00e9xito, tendr\u00e1 que publicar una mezcla de contenidos gratuitos y de pago.<\/p>\n\n\n\n<p>En este art\u00edculo, le daremos la informaci\u00f3n que le ayudar\u00e1 a decidir qu\u00e9 contenido debe ser de pago o gratuito en su sitio de afiliaci\u00f3n. Tambi\u00e9n veremos algunos de los diferentes tipos de contenido que puede producir para promover y hacer crecer su sitio de membres\u00eda, y si este contenido debe ser de libre acceso, o reservado para sus miembros de pago.<\/p>\n\n\n\n<p>Empecemos...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Publishing_Free_Content_on_Your_Membership_Site\"><\/span>Ventajas de publicar contenido gratuito en su sitio de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de darle algunas ideas sobre c\u00f3mo decidir si un contenido del sitio de afiliaci\u00f3n debe ser de pago o gratuito, echemos un vistazo r\u00e1pido a por qu\u00e9 debe publicar contenido de libre acceso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Content_to_Promote_Your_Membership_Site\"><\/span>Utilice contenido gratuito para promocionar su sitio de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A menos que ya tenga una gran audiencia, tal vez seguidores en las redes sociales, un grupo de fans de sus otros proyectos, o conexiones con los que trabajan en la misma industria que usted, va a tener que encontrar una manera de llamar la atenci\u00f3n del p\u00fablico objetivo de su programa de afiliaci\u00f3n.<\/p>\n\n\n\n<p>Afortunadamente, ya no tiene que depender de anuncios en televisi\u00f3n o vallas publicitarias. En su lugar, puede publicar contenidos en Internet, a menudo de forma gratuita, para darse a conocer y empezar a crear una audiencia.<\/p>\n\n\n\n<p>Una de las formas m\u00e1s r\u00e1pidas de empezar es <a href=\"https:\/\/memberpress.com\/es\/why-your-membership-site-needs-a-blog\/\">a\u00f1ada un blog a su sitio de afiliaci\u00f3n<\/a> y aproveche el poder del marketing de contenidos. Al publicar entradas de blog sobre los temas que interesan a su p\u00fablico objetivo, su sitio web contendr\u00e1 el contenido que sus miembros potenciales buscar\u00e1n en Internet. Esto crea una oportunidad para que su sitio web sea encontrado la pr\u00f3xima vez que esas personas utilicen Google para encontrar una soluci\u00f3n a su problema.<\/p>\n\n\n\n<p>Una vez que su p\u00fablico objetivo haya encontrado su contenido, ya sea a trav\u00e9s de una b\u00fasqueda en Google o comparti\u00e9ndolo en las redes sociales, podr\u00e1 utilizar su blog para demostrar su experiencia en el campo elegido. Si todo va seg\u00fan lo previsto, este enfoque deber\u00eda ayudarle a convertir algunos de esos <a href=\"https:\/\/memberpress.com\/es\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">convertir visitantes gratuitos en usuarios de pago<\/a> de su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Free_Content_Offsite\"><\/span>Publicar contenidos gratuitos fuera del sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al principio, antes de que su audiencia se haya desarrollado y su blog haya ganado tracci\u00f3n, deber\u00eda considerar la posibilidad de publicar contenido gratuito fuera de su sitio. Una forma de hacerlo es preguntar a otros sitios web de tu nicho o sector si puedes publicar un art\u00edculo en sus blogs.<\/p>\n\n\n\n<p>Este tipo de acuerdo beneficia al propietario del blog, ya que obtiene contenido gratuito para su sitio web, mientras que usted consigue exposici\u00f3n ante su p\u00fablico objetivo. Normalmente, podr\u00e1s a\u00f1adir al menos un enlace a la entrada de tu blog o a tu perfil de autor que remita a tu sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<p>Si consigue una oportunidad de publicar como invitado, el contenido que proporcione debe ser de lo mejor. El tama\u00f1o de la audiencia del blog al que vas a contribuir podr\u00eda determinar el esfuerzo que pongas en el art\u00edculo. Sin embargo, aunque publiques un art\u00edculo en un blog con pocos seguidores, debes asegurarte de que tu contenido sea de alta calidad y demuestre tu experiencia. Este es un ejemplo de cu\u00e1ndo merece la pena poner a disposici\u00f3n del p\u00fablico tus mejores contenidos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Content_to_Promote_Your_Paid_Content\"><\/span>Utilice contenido gratuito para promocionar su contenido de pago<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A menudo, si est\u00e1 cubriendo un tema o resolviendo un problema dentro de su sitio de membres\u00eda, puede utilizar contenido disponible gratuitamente para promocionar una pieza de contenido pagado.<\/p>\n\n\n\n<p>Por ejemplo, si su sitio de afiliaci\u00f3n contiene un tutorial en profundidad sobre c\u00f3mo hacer algo, que puede incluir v\u00eddeos, PDF descargables e instrucciones detalladas basadas en texto, puede crear un esquema b\u00e1sico del proceso y publicarlo gratuitamente en su sitio web.<\/p>\n\n\n\n<p>Por ejemplo, una entrada de blog gratuita sobre c\u00f3mo crear un sitio web en WordPress en siete pasos demostrar\u00eda a su p\u00fablico objetivo que comprende su situaci\u00f3n. Tambi\u00e9n demostrar\u00eda que tiene una soluci\u00f3n a su problema. Mientras que el art\u00edculo esbozar\u00eda los pasos a un alto nivel, terminar\u00eda con un enlace a su contenido de membres\u00eda y el tutorial detallado sobre la creaci\u00f3n de un sitio web de WordPress.<\/p>\n\n\n\n<p>Un buen ejemplo de este enfoque en acci\u00f3n es el siguiente <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">gu\u00eda gratuita para crear un podcast<\/a>que incluye enlaces al curso de podcasting de pago del autor.\u00a0<\/p>\n\n\n\n<p>You can use this approach \u2014 of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem \u2014 to decide whether your membership site content should be free or paid.<\/p>\n\n\n\n<p>Si el contenido ofrece un breve esbozo de una soluci\u00f3n, entonces tal vez deber\u00eda ser gratuito, pero si profundiza mucho, abarcando todo el proceso, entonces podr\u00eda ser un contenido por el que la gente est\u00e9 dispuesta a pagar para acceder.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reserve_Interactive_Content_for_Your_Members\"><\/span>Reserve contenidos interactivos para sus socios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En Internet se espera que los contenidos basados en texto sean de libre acceso. Por supuesto, siempre que proporcione a su p\u00fablico un valor real, puede crear un sitio de afiliaci\u00f3n que consista \u00fanicamente en contenido escrito. Sin embargo, hay otros tipos de contenido por los que la gente est\u00e1 m\u00e1s dispuesta a pagar.<\/p>\n\n\n\n<p>Un ejemplo son los componentes que permiten a sus afiliados interactuar entre s\u00ed, y tambi\u00e9n con usted, a trav\u00e9s de su sitio web. Esto podr\u00eda lograrse a\u00f1adiendo un <a href=\"https:\/\/memberpress.com\/es\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">foro de debate a su sitio de afiliaci\u00f3n<\/a>\u00a0o utilizando un plugin como <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> para a\u00f1adir funciones de redes sociales a su sitio web WordPress.<\/p>\n\n\n\n<p>Como este tipo de contenido o elemento del sitio web a menudo se percibe como de mayor valor que el contenido basado en texto, probablemente es algo que querr\u00e1 poner a disposici\u00f3n de sus miembros de pago solamente. No solo es probable que est\u00e9n m\u00e1s dispuestos a pagar por acceder a \u00e9l, sino que este tipo de funci\u00f3n puede requerir m\u00e1s tiempo de creaci\u00f3n y gesti\u00f3n que el contenido menos interactivo, por lo que querr\u00e1s que te compensen por implementarlo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Valuable_is_Your_Content\"><\/span>\u00bfQu\u00e9 valor tiene su contenido?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si su soluci\u00f3n a un problema que tienen sus miembros les ayudar\u00e1 a ahorrar tiempo y dinero, o a mejorar sus vidas de alguna otra manera, entonces es una buena se\u00f1al de que el contenido debe ser de pago.<\/p>\n\n\n\n<p>Tal vez est\u00e9 cualificado y acreditado para compartir consejos financieros, lo que podr\u00eda ahorrar dinero a sus afiliados. Tal vez sea un entrenador personal que puede mejorar la salud de su p\u00fablico. O podr\u00edas ser un profesor al que la gente paga por sesiones individuales fuera de l\u00ednea, para ayudarles a aprobar un examen.<\/p>\n\n\n\n<p>Si hay un beneficio tangible que su audiencia recibir\u00e1 de su contenido, entonces es muy probable que lo que est\u00e1 publicando sea algo que pueda poner a disposici\u00f3n de sus miembros de pago.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Paid_Content_Free\"><\/span>Contenido de pago gratuito<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A la hora de decidir si un contenido debe ser gratuito o de pago, su opini\u00f3n puede cambiar con el tiempo.<\/p>\n\n\n\n<p>Por ejemplo, puede crear un contenido que cubra una t\u00e1ctica o estrategia de la que nadie m\u00e1s est\u00e9 hablando. Una idea \u00fanica que no est\u00e9 disponible en ning\u00fan otro sitio es un ejemplo perfecto de contenido que solo deber\u00edas poner a disposici\u00f3n de tus miembros de pago.<\/p>\n\n\n\n<p>Sin embargo, si una idea que en su d\u00eda fue original empieza a estar m\u00e1s extendida, puede que haya llegado el momento de poner su contenido sobre ese tema a disposici\u00f3n del p\u00fablico. La publicaci\u00f3n p\u00fablica de ese contenido no s\u00f3lo demostrar\u00e1 sus conocimientos sobre el tema a posibles nuevos miembros, sino que tambi\u00e9n aumentar\u00e1 las posibilidades de que su sitio web sea encontrado cuando la gente busque informaci\u00f3n sobre ese tema.<\/p>\n\n\n\n<p>Teniendo esto en cuenta, puede ser \u00fatil evaluar su contenido exclusivo para miembros y ver si alguno de ellos deber\u00eda cambiar de contenido de pago a gratuito. Esto no s\u00f3lo puede ayudar a poblar su sitio web con contenido gratuito valioso, sino que tambi\u00e9n puede ayudar a <a href=\"https:\/\/memberpress.com\/es\/how-to-declutter-your-wordpress-website\/\">desordene su \u00e1rea exclusiva para miembros<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Essential_Free_Membership_Site_Content\"><\/span>Contenido esencial de un sitio de afiliaci\u00f3n gratuito<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Incluso si ya tiene una gran audiencia, o su sitio de afiliaci\u00f3n tiene suficientes usuarios de pago para garantizar que sea rentable, todav\u00eda hay algunos contenidos que deber\u00edan estar disponibles de forma gratuita en su sitio web.<\/p>\n\n\n\n<p>Ya hemos mencionado un blog, pero incluso si no lo utiliza con fines de marketing de contenidos, sigue siendo una buena idea utilizar un blog para mantener a los miembros existentes al d\u00eda de las \u00faltimas novedades de su sitio de afiliaci\u00f3n, como la adici\u00f3n de nuevos contenidos a su \u00e1rea exclusiva para miembros, detalles sobre el lanzamiento de nuevos productos o cualquier otra noticia que considere relevante.<\/p>\n\n\n\n<p>Creaci\u00f3n de una <a href=\"https:\/\/memberpress.com\/es\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">Preguntas frecuentes o base de conocimientos para su sitio de afiliaci\u00f3n<\/a> y ponerlo todo, o parte de \u00e9l, a libre disposici\u00f3n tiene sus ventajas. Por un lado, la publicaci\u00f3n de respuestas a las preguntas m\u00e1s habituales que suelen plantear los miembros actuales o potenciales puede reducir el n\u00famero de correos electr\u00f3nicos de asistencia que recibe. Tambi\u00e9n puede utilizar la base de conocimientos para publicar instrucciones sobre el uso de su sitio de afiliaci\u00f3n,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como puede ver, no hay una respuesta \u00fanica sobre si el contenido de su sitio de afiliaci\u00f3n debe ser gratuito o de pago.<\/p>\n\n\n\n<p>Si ya tiene una gran audiencia, su sitio web recibe mucho tr\u00e1fico o tiene m\u00e1s miembros de los que puede manejar, entonces hay pocos incentivos para publicar contenidos de libre acceso.<\/p>\n\n\n\n<p>Sin embargo, para la mayor\u00eda de la gente, el contenido libre es necesario para hacer crecer su sitio de membres\u00eda a donde quieren que sea. Si ese contenido se publica en su sitio como entradas de blog, se env\u00eda a otros sitios para dar a conocer su nombre, o se sube a otras plataformas como YouTube o Facebook, depende de su situaci\u00f3n y objetivos actuales.<\/p>\n\n\n\n<p>Para complicar a\u00fan m\u00e1s las cosas, algunos contenidos, como los res\u00famenes de alto nivel o las visiones generales, probablemente no sean algo por lo que su audiencia estar\u00eda dispuesta a pagar y deber\u00edan ser de libre acceso. Luego est\u00e1n los contenidos que requieren mucho tiempo, como <a href=\"https:\/\/memberpress.com\/es\/making-your-membership-site-more-interactive\/\">elementos interactivos como cuestionarios<\/a> y foros de debate que exigen cierta compensaci\u00f3n por su producci\u00f3n y gesti\u00f3n.<\/p>\n\n\n\n<p>Como regla general, observe un contenido e intente establecer si ofrece un valor real a su audiencia, y determine si les ayudar\u00e1 a ahorrar tiempo, dinero o esfuerzo. Si es as\u00ed, es muy probable que pueda publicarse como contenido de pago en su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<p><em>\u00bfC\u00f3mo ha decidido si el contenido de su sitio de afiliaci\u00f3n debe ser gratuito o de pago?  H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n. <\/em> <\/p>","protected":false},"excerpt":{"rendered":"<p>Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right? Unfortunately, [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":18461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[353,108],"class_list":{"0":"post-18458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-blog-marketing","9":"tag-premium-content","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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17:58:04","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:00","updated":"2026-03-03 15:06:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tMembership Site Content: Which Content Should Be Paid or Free?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Advice","link":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/"},{"label":"Membership Site Content: Which Content Should Be Paid or Free?","link":"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right?<\/p>","content":[{"type":"text","data":"Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unfortunately, it\u2019s not that simple, and for your membership site to succeed, you\u2019re going to need to publish a mixture of free and paid content.<\/p>","content":[{"type":"text","data":"Unfortunately, it\u2019s not that simple, and for your membership site to succeed, you\u2019re going to need to publish a mixture of free and paid content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we\u2019ll give you the information to help you decide which content should be paid or free on your membership site. We\u2019ll also look at some of the different types of content you could produce to promote and grow your membership site, and whether this content should be freely available, or reserved for your paying members.<\/p>","content":[{"type":"text","data":"In this article, we\u2019ll give you the information to help you decide which content should be paid or free on your membership site. We\u2019ll also look at some of the different types of content you could produce to promote and grow your membership site, and whether this content should be freely available, or reserved for your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s begin\u2026<\/p>","content":[{"type":"text","data":"Let\u2019s begin\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Benefits of Publishing Free Content on Your Membership Site<\/h2>","content":"Ventajas de publicar contenido gratuito en su sitio de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we give you some ideas for how you can decide whether a piece of membership site content should be paid or free, let\u2019s take a quick look at why you should be publishing freely available content.<\/p>","content":[{"type":"text","data":"Before we give you some ideas for how you can decide whether a piece of membership site content should be paid or free, let\u2019s take a quick look at why you should be publishing freely available content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Use Free Content to Promote Your Membership Site<\/h3>","content":"Utilice contenido gratuito para promocionar su sitio de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Unless you already have a large audience, perhaps a social media following, a group of fans from your other projects, or connections with those working in the same industry as you, you\u2019re going to need to find a way to get the attention of the target audience for your membership program.<\/p>","content":[{"type":"text","data":"Unless you already have a large audience, perhaps a social media following, a group of fans from your other projects, or connections with those working in the same industry as you, you\u2019re going to need to find a way to get the attention of the target audience for your membership program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, you don\u2019t have to rely on running television or billboard adverts anymore. Instead, you can publish content online, often for free, to get your name out there and start building an audience.<\/p>","content":[{"type":"text","data":"Thankfully, you don\u2019t have to rely on running television or billboard adverts anymore. Instead, you can publish content online, often for free, to get your name out there and start building an audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the quickest ways to get started is to <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">add a blog to your membership site<\/a> and harness the power of content marketing. By publishing blog posts that cover the topics your target audience are interested in, your website will contain the content that your potential members will be searching the internet for. This creates an opportunity for your website to be found the next time those people use Google to find a solution to their problem.<\/p>","content":[{"type":"text","data":"One of the quickest ways to get started is to <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">add a blog to your membership site<\/a> and harness the power of content marketing. By publishing blog posts that cover the topics your target audience are interested in, your website will contain the content that your potential members will be searching the internet for. This creates an opportunity for your website to be found the next time those people use Google to find a solution to their problem."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your content has been found by your target audience, whether via a Google search or a share on social media, your blog can then be used to demonstrate your expertise in your chosen field. If all goes according to plan, this approach should help you to turn some of those <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">free visitors into paying users<\/a> of your membership site.<\/p>","content":[{"type":"text","data":"Once your content has been found by your target audience, whether via a Google search or a share on social media, your blog can then be used to demonstrate your expertise in your chosen field. If all goes according to plan, this approach should help you to turn some of those <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">free visitors into paying users<\/a> of your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Publish Free Content Offsite<\/h3>","content":"Publicar contenidos gratuitos fuera del sitio web","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In the early days, before your audience has developed and your blog has gained traction, you should consider publishing free content off of your site. One approach is to ask other websites in your niche or industry if you can publish an article on their blogs.<\/p>","content":[{"type":"text","data":"In the early days, before your audience has developed and your blog has gained traction, you should consider publishing free content off of your site. One approach is to ask other websites in your niche or industry if you can publish an article on their blogs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This sort of arrangement benefits the blog owner as they get some free content for their website, while you get some exposure to your target audience. Usually, you\u2019ll be able to add at least one link to your blog post or your author profile that points back to your membership site.<\/p>","content":[{"type":"text","data":"This sort of arrangement benefits the blog owner as they get some free content for their website, while you get some exposure to your target audience. Usually, you\u2019ll be able to add at least one link to your blog post or your author profile that points back to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you do manage to secure a guest posting opportunity, the content you provide should be some of your best. The size of the audience of the blog you\u2019ll be contributing to could determine how much effort you put into the article. However, even if you\u2019re publishing a post on a blog with a small following, you should still ensure your content is high quality and does a great job of demonstrating your expertise. This is an example of when it\u2019s worth making your best content freely available.<\/p>","content":[{"type":"text","data":"If you do manage to secure a guest posting opportunity, the content you provide should be some of your best. The size of the audience of the blog you\u2019ll be contributing to could determine how much effort you put into the article. However, even if you\u2019re publishing a post on a blog with a small following, you should still ensure your content is high quality and does a great job of demonstrating your expertise. This is an example of when it\u2019s worth making your best content freely available."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Use Free Content to Promote Your Paid Content<\/h3>","content":"Utilice contenido gratuito para promocionar su contenido de pago","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Often if you\u2019re covering a topic, or solving a problem inside your membership site, you can use freely available content to promote a piece of paid content.<\/p>","content":[{"type":"text","data":"Often if you\u2019re covering a topic, or solving a problem inside your membership site, you can use freely available content to promote a piece of paid content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your membership site contains an in-depth tutorial on how to do something, maybe including videos, downloadable PDFs, and detailed text-based instructions, you can create a basic outline of the process and publish it for free on your website.<\/p>","content":[{"type":"text","data":"For example, if your membership site contains an in-depth tutorial on how to do something, maybe including videos, downloadable PDFs, and detailed text-based instructions, you can create a basic outline of the process and publish it for free on your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your freely available blog post, covering how to create a WordPress website in seven steps, for example, would demonstrate to your target audience that you understand their situation. It would also show that you have a solution to their problem. While the article would outline the steps at a high level, it would finish up with a link to your membership content and the detailed tutorial on creating a WordPress website.<\/p>","content":[{"type":"text","data":"Your freely available blog post, covering how to create a WordPress website in seven steps, for example, would demonstrate to your target audience that you understand their situation. It would also show that you have a solution to their problem. While the article would outline the steps at a high level, it would finish up with a link to your membership content and the detailed tutorial on creating a WordPress website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One good example of this approach in action is this <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">freely available guide to starting a podcast<\/a>, which includes links to the author's paid podcasting course.&nbsp;<\/p>","content":[{"type":"text","data":"One good example of this approach in action is this <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">freely available guide to starting a podcast<\/a>, which includes links to the author's paid podcasting course.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can use this approach -- of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem -- to decide whether your membership site content should be free or paid.<\/p>","content":[{"type":"text","data":"You can use this approach -- of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem -- to decide whether your membership site content should be free or paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the content provides a brief outline of a solution, then maybe it should be free, but if it goes into great depth, covering the entire process, then it might be content that people are willing to pay to access.<\/p>","content":[{"type":"text","data":"If the content provides a brief outline of a solution, then maybe it should be free, but if it goes into great depth, covering the entire process, then it might be content that people are willing to pay to access."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Reserve Interactive Content for Your Members<\/h3>","content":"Reserve contenidos interactivos para sus socios","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There\u2019s an expectation on the internet, that text-based content should be freely available. Of course, as long as it provides your audience with real value, you can create a membership site that consists solely of written content. However, there are some other types of content that people are more willing to pay for.<\/p>","content":[{"type":"text","data":"There\u2019s an expectation on the internet, that text-based content should be freely available. Of course, as long as it provides your audience with real value, you can create a membership site that consists solely of written content. However, there are some other types of content that people are more willing to pay for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One example are components that let your members interact with each other, and with you as well, through your website. This could be achieved by adding a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum to your membership site<\/a>\u00a0or using a plugin like <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> to add social networking features to your WordPress website.<\/p>","content":[{"type":"text","data":"One example are components that let your members interact with each other, and with you as well, through your website. This could be achieved by adding a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum to your membership site<\/a>\u00a0or using a plugin like <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> to add social networking features to your WordPress website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As this type of content or website element is often perceived to be higher value than text-based content, it\u2019s probably something you'll want to make available to your paying members only. Not only will they probably be more willing to pay for access to it, but this type of feature can be more time consuming to create and manage then less interactive content, making it something that you\u2019ll want to be compensated for implementing.<\/p>","content":[{"type":"text","data":"As this type of content or website element is often perceived to be higher value than text-based content, it\u2019s probably something you'll want to make available to your paying members only. Not only will they probably be more willing to pay for access to it, but this type of feature can be more time consuming to create and manage then less interactive content, making it something that you\u2019ll want to be compensated for implementing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How Valuable is Your Content?<\/h3>","content":"\u00bfQu\u00e9 valor tiene su contenido?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If your solution to a problem that your members are having will help them save time and money, or improve their lives in some other way, then that\u2019s a good sign that the content should be paid.<\/p>","content":[{"type":"text","data":"If your solution to a problem that your members are having will help them save time and money, or improve their lives in some other way, then that\u2019s a good sign that the content should be paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Maybe you\u2019re qualified and accredited to share financial advice, which could save your members money. Perhaps you\u2019re a personal trainer who can improve the health of your audience. Alternatively, you could be a teacher who people pay for one-to-one sessions with offline, to help them pass a test.<\/p>","content":[{"type":"text","data":"Maybe you\u2019re qualified and accredited to share financial advice, which could save your members money. Perhaps you\u2019re a personal trainer who can improve the health of your audience. Alternatively, you could be a teacher who people pay for one-to-one sessions with offline, to help them pass a test."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If there\u2019s a tangible benefit that your audience will receive from your content, then what you\u2019re publishing is highly likely to be something you can make available to your paying members.<\/p>","content":[{"type":"text","data":"If there\u2019s a tangible benefit that your audience will receive from your content, then what you\u2019re publishing is highly likely to be something you can make available to your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Make Paid Content Free<\/h3>","content":"Contenido de pago gratuito","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to deciding whether a piece of content should be free or paid, your opinion can change over time.<\/p>","content":[{"type":"text","data":"When it comes to deciding whether a piece of content should be free or paid, your opinion can change over time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, you might create a piece of content that covers a tactic or strategy that no one else is talking about. A unique idea that isn\u2019t available elsewhere, is a perfect example of content that you should only make available to your paying members.<\/p>","content":[{"type":"text","data":"For example, you might create a piece of content that covers a tactic or strategy that no one else is talking about. A unique idea that isn\u2019t available elsewhere, is a perfect example of content that you should only make available to your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if an idea that was once original starts to become more widely talked about, it might be time to make your content on that topic freely available. Not only will publicly publishing that content demonstrate your knowledge of that topic to potential new members, but it will also increase the chances of your website being found when people are searching for information on that topic.<\/p>","content":[{"type":"text","data":"However, if an idea that was once original starts to become more widely talked about, it might be time to make your content on that topic freely available. Not only will publicly publishing that content demonstrate your knowledge of that topic to potential new members, but it will also increase the chances of your website being found when people are searching for information on that topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this in mind, it can be useful to evaluate your members-only content and see if any of it should be changed from paid to free content. Not only can this help populate your website with valuable free content, but it can also help <a href=\"https:\/\/memberpress.com\/how-to-declutter-your-wordpress-website\/\">declutter your members-only area<\/a>.<\/p>","content":[{"type":"text","data":"With this in mind, it can be useful to evaluate your members-only content and see if any of it should be changed from paid to free content. Not only can this help populate your website with valuable free content, but it can also help <a href=\"https:\/\/memberpress.com\/how-to-declutter-your-wordpress-website\/\">declutter your members-only area<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Essential Free Membership Site Content<\/h3>","content":"Contenido esencial de un sitio de afiliaci\u00f3n gratuito","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Even if you already have a large audience, or your membership site has enough paying users to ensure it\u2019s profitable, there is still some content that should be freely available on your website.<\/p>","content":[{"type":"text","data":"Even if you already have a large audience, or your membership site has enough paying users to ensure it\u2019s profitable, there is still some content that should be freely available on your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve already mentioned a blog, but even if you\u2019re not using it for content marketing purposes, it\u2019s still a good idea to use a blog to keep existing members up to date with the latest developments from your membership site, such as the addition of new content to your members-only area, details of new product launches, or any other news you think is relevant.<\/p>","content":[{"type":"text","data":"We\u2019ve already mentioned a blog, but even if you\u2019re not using it for content marketing purposes, it\u2019s still a good idea to use a blog to keep existing members up to date with the latest developments from your membership site, such as the addition of new content to your members-only area, details of new product launches, or any other news you think is relevant."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating an <a href=\"https:\/\/memberpress.com\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ or knowledge base for your membership site<\/a> and making all of it, or parts of it, freely available has its benefits. For one, publishing answers to those common questions that existing or potential members often ask can cut down on the number of support emails you receive. You can also use the knowledge base to publish instructions on using your membership site,<\/p>","content":[{"type":"text","data":"Creating an <a href=\"https:\/\/memberpress.com\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ or knowledge base for your membership site<\/a> and making all of it, or parts of it, freely available has its benefits. For one, publishing answers to those common questions that existing or potential members often ask can cut down on the number of support emails you receive. You can also use the knowledge base to publish instructions on using your membership site,"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Final Thoughts<\/h3>","content":"Reflexiones finales","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As you can see, there\u2019s no one size fits all answer to whether your membership site content should be free or paid.<\/p>","content":[{"type":"text","data":"As you can see, there\u2019s no one size fits all answer to whether your membership site content should be free or paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you already have a large audience, your website receives lots of traffic, or you have more members than you can handle, then there\u2019s little incentive to publish freely available content.<\/p>","content":[{"type":"text","data":"If you already have a large audience, your website receives lots of traffic, or you have more members than you can handle, then there\u2019s little incentive to publish freely available content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, for most people, free content is required to grow their membership site to where they want it to be. Whether that content is published on your site as blog posts, submitted to other sites to get your name out there, or uploaded to other platforms like YouTube or Facebook, depends on your current situation and goals.<\/p>","content":[{"type":"text","data":"However, for most people, free content is required to grow their membership site to where they want it to be. Whether that content is published on your site as blog posts, submitted to other sites to get your name out there, or uploaded to other platforms like YouTube or Facebook, depends on your current situation and goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To further complicate things, some content, such as high-level summaries or overviews probably aren\u2019t something your audience would be willing to pay for and should be made freely available. Then there\u2019s that time-consuming content, such as <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">interactive elements like quizzes<\/a> and discussion boards that require some compensation for producing and managing.<\/p>","content":[{"type":"text","data":"To further complicate things, some content, such as high-level summaries or overviews probably aren\u2019t something your audience would be willing to pay for and should be made freely available. Then there\u2019s that time-consuming content, such as <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">interactive elements like quizzes<\/a> and discussion boards that require some compensation for producing and managing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a rule of thumb, look at a piece of content and try and establish whether it offers real value to your audience, and determine if it will help save them time, money, or effort. If it does, then there\u2019s a good chance it can be published as paid content on your membership site.<\/p>","content":[{"type":"text","data":"As a rule of thumb, look at a piece of content and try and establish whether it offers real value to your audience, and determine if it will help save them time, money, or effort. If it does, then there\u2019s a good chance it can be published as paid content on your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How have you been deciding whether your membership site content should be free or paid?  Let us know in the comments below. <\/em> <\/p>","content":[{"type":"text","data":"<em>How have you been deciding whether your membership site content should be free or paid?  Let us know in the comments below. <\/em> "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/18458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=18458"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/18458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/18461"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=18458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=18458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=18458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}