{"id":18458,"date":"2019-07-31T10:05:23","date_gmt":"2019-07-31T16:05:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=18458"},"modified":"2019-07-31T10:05:25","modified_gmt":"2019-07-31T16:05:25","slug":"membership-site-content-which-content-should-be-paid-or-free","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/","title":{"rendered":"Membership Site Content: Which Content Should Be Paid or Free?"},"content":{"rendered":"\n<p>Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b2e5f87238a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b2e5f87238a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Benefits_of_Publishing_Free_Content_on_Your_Membership_Site\" >Benefits of Publishing Free Content on Your Membership Site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Use_Free_Content_to_Promote_Your_Membership_Site\" >Use Free Content to Promote Your Membership Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Publish_Free_Content_Offsite\" >Publish Free Content Offsite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Use_Free_Content_to_Promote_Your_Paid_Content\" >Use Free Content to Promote Your Paid Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Reserve_Interactive_Content_for_Your_Members\" >Reserve Interactive Content for Your Members<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#How_Valuable_is_Your_Content\" >How Valuable is Your Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Make_Paid_Content_Free\" >Make Paid Content Free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Essential_Free_Membership_Site_Content\" >Essential Free Membership Site Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Unfortunately, it\u2019s not that simple, and for your membership site to succeed, you\u2019re going to need to publish a mixture of free and paid content.<\/p>\n\n\n\n<p>In this article, we\u2019ll give you the information to help you decide which content should be paid or free on your membership site. We\u2019ll also look at some of the different types of content you could produce to promote and grow your membership site, and whether this content should be freely available, or reserved for your paying members.<\/p>\n\n\n\n<p>Let\u2019s begin\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Publishing_Free_Content_on_Your_Membership_Site\"><\/span>Benefits of Publishing Free Content on Your Membership Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before we give you some ideas for how you can decide whether a piece of membership site content should be paid or free, let\u2019s take a quick look at why you should be publishing freely available content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Content_to_Promote_Your_Membership_Site\"><\/span>Use Free Content to Promote Your Membership Site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unless you already have a large audience, perhaps a social media following, a group of fans from your other projects, or connections with those working in the same industry as you, you\u2019re going to need to find a way to get the attention of the target audience for your membership program.<\/p>\n\n\n\n<p>Thankfully, you don\u2019t have to rely on running television or billboard adverts anymore. Instead, you can publish content online, often for free, to get your name out there and start building an audience.<\/p>\n\n\n\n<p>One of the quickest ways to get started is to <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">add a blog to your membership site<\/a> and harness the power of content marketing. By publishing blog posts that cover the topics your target audience are interested in, your website will contain the content that your potential members will be searching the internet for. This creates an opportunity for your website to be found the next time those people use Google to find a solution to their problem.<\/p>\n\n\n\n<p>Once your content has been found by your target audience, whether via a Google search or a share on social media, your blog can then be used to demonstrate your expertise in your chosen field. If all goes according to plan, this approach should help you to turn some of those <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">free visitors into paying users<\/a> of your membership site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Free_Content_Offsite\"><\/span>Publish Free Content Offsite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the early days, before your audience has developed and your blog has gained traction, you should consider publishing free content off of your site. One approach is to ask other websites in your niche or industry if you can publish an article on their blogs.<\/p>\n\n\n\n<p>This sort of arrangement benefits the blog owner as they get some free content for their website, while you get some exposure to your target audience. Usually, you\u2019ll be able to add at least one link to your blog post or your author profile that points back to your membership site.<\/p>\n\n\n\n<p>If you do manage to secure a guest posting opportunity, the content you provide should be some of your best. The size of the audience of the blog you\u2019ll be contributing to could determine how much effort you put into the article. However, even if you\u2019re publishing a post on a blog with a small following, you should still ensure your content is high quality and does a great job of demonstrating your expertise. This is an example of when it\u2019s worth making your best content freely available.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Content_to_Promote_Your_Paid_Content\"><\/span>Use Free Content to Promote Your Paid Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Often if you\u2019re covering a topic, or solving a problem inside your membership site, you can use freely available content to promote a piece of paid content.<\/p>\n\n\n\n<p>For example, if your membership site contains an in-depth tutorial on how to do something, maybe including videos, downloadable PDFs, and detailed text-based instructions, you can create a basic outline of the process and publish it for free on your website.<\/p>\n\n\n\n<p>Your freely available blog post, covering how to create a WordPress website in seven steps, for example, would demonstrate to your target audience that you understand their situation. It would also show that you have a solution to their problem. While the article would outline the steps at a high level, it would finish up with a link to your membership content and the detailed tutorial on creating a WordPress website.<\/p>\n\n\n\n<p>One good example of this approach in action is this <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">freely available guide to starting a podcast<\/a>, which includes links to the author's paid podcasting course.\u00a0<\/p>\n\n\n\n<p>You can use this approach \u2014 of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem \u2014 to decide whether your membership site content should be free or paid.<\/p>\n\n\n\n<p>If the content provides a brief outline of a solution, then maybe it should be free, but if it goes into great depth, covering the entire process, then it might be content that people are willing to pay to access.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reserve_Interactive_Content_for_Your_Members\"><\/span>Reserve Interactive Content for Your Members<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There\u2019s an expectation on the internet, that text-based content should be freely available. Of course, as long as it provides your audience with real value, you can create a membership site that consists solely of written content. However, there are some other types of content that people are more willing to pay for.<\/p>\n\n\n\n<p>One example are components that let your members interact with each other, and with you as well, through your website. This could be achieved by adding a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum to your membership site<\/a>\u00a0or using a plugin like <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> to add social networking features to your WordPress website.<\/p>\n\n\n\n<p>As this type of content or website element is often perceived to be higher value than text-based content, it\u2019s probably something you'll want to make available to your paying members only. Not only will they probably be more willing to pay for access to it, but this type of feature can be more time consuming to create and manage then less interactive content, making it something that you\u2019ll want to be compensated for implementing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Valuable_is_Your_Content\"><\/span>How Valuable is Your Content?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If your solution to a problem that your members are having will help them save time and money, or improve their lives in some other way, then that\u2019s a good sign that the content should be paid.<\/p>\n\n\n\n<p>Maybe you\u2019re qualified and accredited to share financial advice, which could save your members money. Perhaps you\u2019re a personal trainer who can improve the health of your audience. Alternatively, you could be a teacher who people pay for one-to-one sessions with offline, to help them pass a test.<\/p>\n\n\n\n<p>If there\u2019s a tangible benefit that your audience will receive from your content, then what you\u2019re publishing is highly likely to be something you can make available to your paying members.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Paid_Content_Free\"><\/span>Make Paid Content Free<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to deciding whether a piece of content should be free or paid, your opinion can change over time.<\/p>\n\n\n\n<p>For example, you might create a piece of content that covers a tactic or strategy that no one else is talking about. A unique idea that isn\u2019t available elsewhere, is a perfect example of content that you should only make available to your paying members.<\/p>\n\n\n\n<p>However, if an idea that was once original starts to become more widely talked about, it might be time to make your content on that topic freely available. Not only will publicly publishing that content demonstrate your knowledge of that topic to potential new members, but it will also increase the chances of your website being found when people are searching for information on that topic.<\/p>\n\n\n\n<p>With this in mind, it can be useful to evaluate your members-only content and see if any of it should be changed from paid to free content. Not only can this help populate your website with valuable free content, but it can also help <a href=\"https:\/\/memberpress.com\/how-to-declutter-your-wordpress-website\/\">declutter your members-only area<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Essential_Free_Membership_Site_Content\"><\/span>Essential Free Membership Site Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even if you already have a large audience, or your membership site has enough paying users to ensure it\u2019s profitable, there is still some content that should be freely available on your website.<\/p>\n\n\n\n<p>We\u2019ve already mentioned a blog, but even if you\u2019re not using it for content marketing purposes, it\u2019s still a good idea to use a blog to keep existing members up to date with the latest developments from your membership site, such as the addition of new content to your members-only area, details of new product launches, or any other news you think is relevant.<\/p>\n\n\n\n<p>Creating an <a href=\"https:\/\/memberpress.com\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ or knowledge base for your membership site<\/a> and making all of it, or parts of it, freely available has its benefits. For one, publishing answers to those common questions that existing or potential members often ask can cut down on the number of support emails you receive. You can also use the knowledge base to publish instructions on using your membership site,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As you can see, there\u2019s no one size fits all answer to whether your membership site content should be free or paid.<\/p>\n\n\n\n<p>If you already have a large audience, your website receives lots of traffic, or you have more members than you can handle, then there\u2019s little incentive to publish freely available content.<\/p>\n\n\n\n<p>However, for most people, free content is required to grow their membership site to where they want it to be. Whether that content is published on your site as blog posts, submitted to other sites to get your name out there, or uploaded to other platforms like YouTube or Facebook, depends on your current situation and goals.<\/p>\n\n\n\n<p>To further complicate things, some content, such as high-level summaries or overviews probably aren\u2019t something your audience would be willing to pay for and should be made freely available. Then there\u2019s that time-consuming content, such as <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">interactive elements like quizzes<\/a> and discussion boards that require some compensation for producing and managing.<\/p>\n\n\n\n<p>As a rule of thumb, look at a piece of content and try and establish whether it offers real value to your audience, and determine if it will help save them time, money, or effort. If it does, then there\u2019s a good chance it can be published as paid content on your membership site.<\/p>\n\n\n\n<p><em>How have you been deciding whether your membership site content should be free or paid?  Let us know in the comments below. <\/em> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right? Unfortunately, [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":18461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[353,108],"class_list":{"0":"post-18458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-blog-marketing","9":"tag-premium-content","10":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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17:58:04","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:00","updated":"2026-03-03 15:06:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tMembership Site Content: Which Content Should Be Paid or Free?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Advice","link":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/"},{"label":"Membership Site Content: Which Content Should Be Paid or Free?","link":"https:\/\/memberpress.com\/es\/blog\/membership-site-content-which-content-should-be-paid-or-free\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right?<\/p>","content":[{"type":"text","data":"Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unfortunately, it\u2019s not that simple, and for your membership site to succeed, you\u2019re going to need to publish a mixture of free and paid content.<\/p>","content":[{"type":"text","data":"Unfortunately, it\u2019s not that simple, and for your membership site to succeed, you\u2019re going to need to publish a mixture of free and paid content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we\u2019ll give you the information to help you decide which content should be paid or free on your membership site. We\u2019ll also look at some of the different types of content you could produce to promote and grow your membership site, and whether this content should be freely available, or reserved for your paying members.<\/p>","content":[{"type":"text","data":"In this article, we\u2019ll give you the information to help you decide which content should be paid or free on your membership site. We\u2019ll also look at some of the different types of content you could produce to promote and grow your membership site, and whether this content should be freely available, or reserved for your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s begin\u2026<\/p>","content":[{"type":"text","data":"Let\u2019s begin\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Benefits of Publishing Free Content on Your Membership Site<\/h2>","content":"Benefits of Publishing Free Content on Your Membership Site","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we give you some ideas for how you can decide whether a piece of membership site content should be paid or free, let\u2019s take a quick look at why you should be publishing freely available content.<\/p>","content":[{"type":"text","data":"Before we give you some ideas for how you can decide whether a piece of membership site content should be paid or free, let\u2019s take a quick look at why you should be publishing freely available content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Use Free Content to Promote Your Membership Site<\/h3>","content":"Use Free Content to Promote Your Membership Site","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Unless you already have a large audience, perhaps a social media following, a group of fans from your other projects, or connections with those working in the same industry as you, you\u2019re going to need to find a way to get the attention of the target audience for your membership program.<\/p>","content":[{"type":"text","data":"Unless you already have a large audience, perhaps a social media following, a group of fans from your other projects, or connections with those working in the same industry as you, you\u2019re going to need to find a way to get the attention of the target audience for your membership program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, you don\u2019t have to rely on running television or billboard adverts anymore. Instead, you can publish content online, often for free, to get your name out there and start building an audience.<\/p>","content":[{"type":"text","data":"Thankfully, you don\u2019t have to rely on running television or billboard adverts anymore. Instead, you can publish content online, often for free, to get your name out there and start building an audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the quickest ways to get started is to <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">add a blog to your membership site<\/a> and harness the power of content marketing. By publishing blog posts that cover the topics your target audience are interested in, your website will contain the content that your potential members will be searching the internet for. This creates an opportunity for your website to be found the next time those people use Google to find a solution to their problem.<\/p>","content":[{"type":"text","data":"One of the quickest ways to get started is to <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">add a blog to your membership site<\/a> and harness the power of content marketing. By publishing blog posts that cover the topics your target audience are interested in, your website will contain the content that your potential members will be searching the internet for. This creates an opportunity for your website to be found the next time those people use Google to find a solution to their problem."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your content has been found by your target audience, whether via a Google search or a share on social media, your blog can then be used to demonstrate your expertise in your chosen field. If all goes according to plan, this approach should help you to turn some of those <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">free visitors into paying users<\/a> of your membership site.<\/p>","content":[{"type":"text","data":"Once your content has been found by your target audience, whether via a Google search or a share on social media, your blog can then be used to demonstrate your expertise in your chosen field. If all goes according to plan, this approach should help you to turn some of those <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">free visitors into paying users<\/a> of your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Publish Free Content Offsite<\/h3>","content":"Publish Free Content Offsite","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In the early days, before your audience has developed and your blog has gained traction, you should consider publishing free content off of your site. One approach is to ask other websites in your niche or industry if you can publish an article on their blogs.<\/p>","content":[{"type":"text","data":"In the early days, before your audience has developed and your blog has gained traction, you should consider publishing free content off of your site. One approach is to ask other websites in your niche or industry if you can publish an article on their blogs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This sort of arrangement benefits the blog owner as they get some free content for their website, while you get some exposure to your target audience. Usually, you\u2019ll be able to add at least one link to your blog post or your author profile that points back to your membership site.<\/p>","content":[{"type":"text","data":"This sort of arrangement benefits the blog owner as they get some free content for their website, while you get some exposure to your target audience. Usually, you\u2019ll be able to add at least one link to your blog post or your author profile that points back to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you do manage to secure a guest posting opportunity, the content you provide should be some of your best. The size of the audience of the blog you\u2019ll be contributing to could determine how much effort you put into the article. However, even if you\u2019re publishing a post on a blog with a small following, you should still ensure your content is high quality and does a great job of demonstrating your expertise. This is an example of when it\u2019s worth making your best content freely available.<\/p>","content":[{"type":"text","data":"If you do manage to secure a guest posting opportunity, the content you provide should be some of your best. The size of the audience of the blog you\u2019ll be contributing to could determine how much effort you put into the article. However, even if you\u2019re publishing a post on a blog with a small following, you should still ensure your content is high quality and does a great job of demonstrating your expertise. This is an example of when it\u2019s worth making your best content freely available."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Use Free Content to Promote Your Paid Content<\/h3>","content":"Use Free Content to Promote Your Paid Content","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Often if you\u2019re covering a topic, or solving a problem inside your membership site, you can use freely available content to promote a piece of paid content.<\/p>","content":[{"type":"text","data":"Often if you\u2019re covering a topic, or solving a problem inside your membership site, you can use freely available content to promote a piece of paid content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your membership site contains an in-depth tutorial on how to do something, maybe including videos, downloadable PDFs, and detailed text-based instructions, you can create a basic outline of the process and publish it for free on your website.<\/p>","content":[{"type":"text","data":"For example, if your membership site contains an in-depth tutorial on how to do something, maybe including videos, downloadable PDFs, and detailed text-based instructions, you can create a basic outline of the process and publish it for free on your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your freely available blog post, covering how to create a WordPress website in seven steps, for example, would demonstrate to your target audience that you understand their situation. It would also show that you have a solution to their problem. While the article would outline the steps at a high level, it would finish up with a link to your membership content and the detailed tutorial on creating a WordPress website.<\/p>","content":[{"type":"text","data":"Your freely available blog post, covering how to create a WordPress website in seven steps, for example, would demonstrate to your target audience that you understand their situation. It would also show that you have a solution to their problem. While the article would outline the steps at a high level, it would finish up with a link to your membership content and the detailed tutorial on creating a WordPress website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One good example of this approach in action is this <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">freely available guide to starting a podcast<\/a>, which includes links to the author's paid podcasting course.&nbsp;<\/p>","content":[{"type":"text","data":"One good example of this approach in action is this <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">freely available guide to starting a podcast<\/a>, which includes links to the author's paid podcasting course.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can use this approach -- of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem -- to decide whether your membership site content should be free or paid.<\/p>","content":[{"type":"text","data":"You can use this approach -- of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem -- to decide whether your membership site content should be free or paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the content provides a brief outline of a solution, then maybe it should be free, but if it goes into great depth, covering the entire process, then it might be content that people are willing to pay to access.<\/p>","content":[{"type":"text","data":"If the content provides a brief outline of a solution, then maybe it should be free, but if it goes into great depth, covering the entire process, then it might be content that people are willing to pay to access."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Reserve Interactive Content for Your Members<\/h3>","content":"Reserve Interactive Content for Your Members","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There\u2019s an expectation on the internet, that text-based content should be freely available. Of course, as long as it provides your audience with real value, you can create a membership site that consists solely of written content. However, there are some other types of content that people are more willing to pay for.<\/p>","content":[{"type":"text","data":"There\u2019s an expectation on the internet, that text-based content should be freely available. Of course, as long as it provides your audience with real value, you can create a membership site that consists solely of written content. However, there are some other types of content that people are more willing to pay for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One example are components that let your members interact with each other, and with you as well, through your website. This could be achieved by adding a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum to your membership site<\/a>\u00a0or using a plugin like <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> to add social networking features to your WordPress website.<\/p>","content":[{"type":"text","data":"One example are components that let your members interact with each other, and with you as well, through your website. This could be achieved by adding a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum to your membership site<\/a>\u00a0or using a plugin like <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> to add social networking features to your WordPress website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As this type of content or website element is often perceived to be higher value than text-based content, it\u2019s probably something you'll want to make available to your paying members only. Not only will they probably be more willing to pay for access to it, but this type of feature can be more time consuming to create and manage then less interactive content, making it something that you\u2019ll want to be compensated for implementing.<\/p>","content":[{"type":"text","data":"As this type of content or website element is often perceived to be higher value than text-based content, it\u2019s probably something you'll want to make available to your paying members only. Not only will they probably be more willing to pay for access to it, but this type of feature can be more time consuming to create and manage then less interactive content, making it something that you\u2019ll want to be compensated for implementing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How Valuable is Your Content?<\/h3>","content":"How Valuable is Your Content?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If your solution to a problem that your members are having will help them save time and money, or improve their lives in some other way, then that\u2019s a good sign that the content should be paid.<\/p>","content":[{"type":"text","data":"If your solution to a problem that your members are having will help them save time and money, or improve their lives in some other way, then that\u2019s a good sign that the content should be paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Maybe you\u2019re qualified and accredited to share financial advice, which could save your members money. Perhaps you\u2019re a personal trainer who can improve the health of your audience. Alternatively, you could be a teacher who people pay for one-to-one sessions with offline, to help them pass a test.<\/p>","content":[{"type":"text","data":"Maybe you\u2019re qualified and accredited to share financial advice, which could save your members money. Perhaps you\u2019re a personal trainer who can improve the health of your audience. Alternatively, you could be a teacher who people pay for one-to-one sessions with offline, to help them pass a test."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If there\u2019s a tangible benefit that your audience will receive from your content, then what you\u2019re publishing is highly likely to be something you can make available to your paying members.<\/p>","content":[{"type":"text","data":"If there\u2019s a tangible benefit that your audience will receive from your content, then what you\u2019re publishing is highly likely to be something you can make available to your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Make Paid Content Free<\/h3>","content":"Make Paid Content Free","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to deciding whether a piece of content should be free or paid, your opinion can change over time.<\/p>","content":[{"type":"text","data":"When it comes to deciding whether a piece of content should be free or paid, your opinion can change over time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, you might create a piece of content that covers a tactic or strategy that no one else is talking about. A unique idea that isn\u2019t available elsewhere, is a perfect example of content that you should only make available to your paying members.<\/p>","content":[{"type":"text","data":"For example, you might create a piece of content that covers a tactic or strategy that no one else is talking about. A unique idea that isn\u2019t available elsewhere, is a perfect example of content that you should only make available to your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if an idea that was once original starts to become more widely talked about, it might be time to make your content on that topic freely available. Not only will publicly publishing that content demonstrate your knowledge of that topic to potential new members, but it will also increase the chances of your website being found when people are searching for information on that topic.<\/p>","content":[{"type":"text","data":"However, if an idea that was once original starts to become more widely talked about, it might be time to make your content on that topic freely available. Not only will publicly publishing that content demonstrate your knowledge of that topic to potential new members, but it will also increase the chances of your website being found when people are searching for information on that topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this in mind, it can be useful to evaluate your members-only content and see if any of it should be changed from paid to free content. Not only can this help populate your website with valuable free content, but it can also help <a href=\"https:\/\/memberpress.com\/how-to-declutter-your-wordpress-website\/\">declutter your members-only area<\/a>.<\/p>","content":[{"type":"text","data":"With this in mind, it can be useful to evaluate your members-only content and see if any of it should be changed from paid to free content. Not only can this help populate your website with valuable free content, but it can also help <a href=\"https:\/\/memberpress.com\/how-to-declutter-your-wordpress-website\/\">declutter your members-only area<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Essential Free Membership Site Content<\/h3>","content":"Essential Free Membership Site Content","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Even if you already have a large audience, or your membership site has enough paying users to ensure it\u2019s profitable, there is still some content that should be freely available on your website.<\/p>","content":[{"type":"text","data":"Even if you already have a large audience, or your membership site has enough paying users to ensure it\u2019s profitable, there is still some content that should be freely available on your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve already mentioned a blog, but even if you\u2019re not using it for content marketing purposes, it\u2019s still a good idea to use a blog to keep existing members up to date with the latest developments from your membership site, such as the addition of new content to your members-only area, details of new product launches, or any other news you think is relevant.<\/p>","content":[{"type":"text","data":"We\u2019ve already mentioned a blog, but even if you\u2019re not using it for content marketing purposes, it\u2019s still a good idea to use a blog to keep existing members up to date with the latest developments from your membership site, such as the addition of new content to your members-only area, details of new product launches, or any other news you think is relevant."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating an <a href=\"https:\/\/memberpress.com\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ or knowledge base for your membership site<\/a> and making all of it, or parts of it, freely available has its benefits. For one, publishing answers to those common questions that existing or potential members often ask can cut down on the number of support emails you receive. You can also use the knowledge base to publish instructions on using your membership site,<\/p>","content":[{"type":"text","data":"Creating an <a href=\"https:\/\/memberpress.com\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ or knowledge base for your membership site<\/a> and making all of it, or parts of it, freely available has its benefits. For one, publishing answers to those common questions that existing or potential members often ask can cut down on the number of support emails you receive. You can also use the knowledge base to publish instructions on using your membership site,"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Final Thoughts<\/h3>","content":"Final Thoughts","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As you can see, there\u2019s no one size fits all answer to whether your membership site content should be free or paid.<\/p>","content":[{"type":"text","data":"As you can see, there\u2019s no one size fits all answer to whether your membership site content should be free or paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you already have a large audience, your website receives lots of traffic, or you have more members than you can handle, then there\u2019s little incentive to publish freely available content.<\/p>","content":[{"type":"text","data":"If you already have a large audience, your website receives lots of traffic, or you have more members than you can handle, then there\u2019s little incentive to publish freely available content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, for most people, free content is required to grow their membership site to where they want it to be. Whether that content is published on your site as blog posts, submitted to other sites to get your name out there, or uploaded to other platforms like YouTube or Facebook, depends on your current situation and goals.<\/p>","content":[{"type":"text","data":"However, for most people, free content is required to grow their membership site to where they want it to be. Whether that content is published on your site as blog posts, submitted to other sites to get your name out there, or uploaded to other platforms like YouTube or Facebook, depends on your current situation and goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To further complicate things, some content, such as high-level summaries or overviews probably aren\u2019t something your audience would be willing to pay for and should be made freely available. Then there\u2019s that time-consuming content, such as <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">interactive elements like quizzes<\/a> and discussion boards that require some compensation for producing and managing.<\/p>","content":[{"type":"text","data":"To further complicate things, some content, such as high-level summaries or overviews probably aren\u2019t something your audience would be willing to pay for and should be made freely available. Then there\u2019s that time-consuming content, such as <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">interactive elements like quizzes<\/a> and discussion boards that require some compensation for producing and managing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a rule of thumb, look at a piece of content and try and establish whether it offers real value to your audience, and determine if it will help save them time, money, or effort. If it does, then there\u2019s a good chance it can be published as paid content on your membership site.<\/p>","content":[{"type":"text","data":"As a rule of thumb, look at a piece of content and try and establish whether it offers real value to your audience, and determine if it will help save them time, money, or effort. If it does, then there\u2019s a good chance it can be published as paid content on your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How have you been deciding whether your membership site content should be free or paid?  Let us know in the comments below. <\/em> <\/p>","content":[{"type":"text","data":"<em>How have you been deciding whether your membership site content should be free or paid?  Let us know in the comments below. <\/em> "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/18458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=18458"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/18458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/18461"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=18458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=18458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=18458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}