{"id":18463,"date":"2019-07-18T10:18:35","date_gmt":"2019-07-18T16:18:35","guid":{"rendered":"https:\/\/memberpress.com\/?p=18463"},"modified":"2021-09-07T13:31:51","modified_gmt":"2021-09-07T19:31:51","slug":"how-to-manage-subscriptions-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-manage-subscriptions-on-your-membership-site\/","title":{"rendered":"C\u00f3mo gestionar las suscripciones en su sitio de afiliaci\u00f3n"},"content":{"rendered":"\n

As a membership site owner, you\u2019ll have to wear a lot of hats to ensure your project is a success. Yes, there are many tasks you can externalizar <\/a>o delegar, pero al menos al principio, es posible que usted sea responsable de la mayor\u00eda de los aspectos relacionados con el buen funcionamiento de su sitio de afiliaci\u00f3n.<\/p>

QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>

Seguir aportando valor<\/a><\/li>
Mant\u00e9ngase en contacto con sus afiliados<\/a><\/li>
Aseg\u00farese de que su sitio web funciona correctamente<\/a><\/li>
Ofrezca una asistencia al usuario con capacidad de respuesta<\/a><\/li>
Premie a sus afiliados<\/a><\/li>
Centrarse en la seguridad de los sitios de afiliaci\u00f3n<\/a><\/li>
Plan para cuestiones administrativas<\/a><\/li>
Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
In addition to building the membership site and creating its content, you\u2019ll also be responsible for promoting and marketing your project. Not only that, but you\u2019ll also need to keep your existing members happy. After all, it\u2019s often said that it\u2019s easier to keep an existing member than find a new one.<\/p>\n\n\n\n
In this article, we\u2019ll share some tips on how to manage subscriptions on your membership site. By being proactive, you can increase the chances of keeping your most important asset \u2013 your paying users \u2013 happy and signed up for as long as possible.<\/p>\n\n\n\n
Ready? Let\u2019s get started\u2026<\/p>\n\n\n\n
<\/span>Seguir aportando valor<\/span><\/h2>\n\n\n\n
Una de las mejores formas de gestionar sus suscripciones y mantener a sus miembros suscritos durante m\u00e1s tiempo es ofrecer continuamente valor a sus usuarios.<\/p>\n\n\n\n
Launching a content-packed membership site is just the beginning. To attract new members and keep your existing users happy, you\u2019ll need to publish new content on a regular basis. Keeping existing content up to date should be a priority too, ensuring your site continues to provide value to your paying members long after they\u2019ve signed up.<\/p>\n\n\n\n
Una forma de aliviar la carga de proporcionar a sus miembros un flujo constante de nuevos contenidos es publicar los contenidos de forma gradual. Potentes plugins de afiliaci\u00f3n, como MemberPress<\/a>Facilita programar y programar la publicaci\u00f3n de contenidos<\/a>De este modo, sus miembros podr\u00e1n acceder gradualmente a su material, en lugar de tener acceso a todo desde el primer d\u00eda. <\/p>\n\n\n\n
Of course, you\u2019ll still need to produce new content, but la liberaci\u00f3n de contenidos protegidos<\/a> le ofrece la posibilidad de crear nuevos contenidos por lotes.<\/p>\n\n\n\n
<\/span>Mant\u00e9ngase en contacto con sus afiliados<\/span><\/h2>\n\n\n\n
Some users might sign up for your membership program but then stop coming back to your site once their initial enthusiasm has worn off. When it comes time for those members to review their outgoings, your membership site, that they haven\u2019t logged in to for a few months, will be the first subscription to be canceled.<\/p>\n\n\n\n
Instead of waiting until it\u2019s too late, why not crear un bolet\u00edn de noticias por correo electr\u00f3nico para su sitio de afiliaci\u00f3n<\/a>. You can then encourage all members to sign up. Once they\u2019re on your list, you can email them with regular updates to keep them engaged with your content. You can also use social media in this way, and create profiles on popular platforms like Facebook and Twitter, to keep your members in the loop.<\/p>\n\n\n\n
Members who use your site regularly, and get a lot of value from your content, will find it harder to cancel their subscription than those who haven\u2019t logged in for months.<\/p>\n\n\n\n
<\/span>Aseg\u00farese de que su sitio web funciona correctamente<\/span><\/h2>\n\n\n\n
As your membership site becomes more popular, the extra users accessing your content could cause your website to slow down. Also, the design of your site might\u2019ve been compatible with all the latest browser versions when you launched your membership program, but now things have moved on and that\u2019s no longer the case.<\/p>\n\n\n\n
Debido a los constantes cambios del entorno en l\u00ednea y a las crecientes exigencias de su sitio web, deber\u00eda vigilar el rendimiento de su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n
Slow loading times, confusing user interfaces, downtime, and outdated design practices can quickly put off even your most loyal members. Thankfully, there\u2019s lots you can do to comprobar y supervisar el rendimiento de su sitio web<\/a>. Si observa alg\u00fan problema cambiar a un alojamiento web mejor<\/a> o cambiar de tema de WordPress<\/a> podr\u00eda aportar una soluci\u00f3n.<\/p>\n\n\n\n
<\/span>Ofrezca una asistencia al usuario con capacidad de respuesta<\/span><\/h2>\n\n\n\n
Your membership website might have the best content, but if that content isn\u2019t easy to find, or your choice of membership software isn\u2019t straightforward to use, you could be failing to manage the subscriptions on your site.<\/p>\n\n\n\n
As\u00ed como elegir una plataforma para sitios de afiliaci\u00f3n<\/a> that\u2019s easy to use, you also need to support your users in order to keep them happy, engaged, and signed up for longer.<\/p>\n\n\n\n
Parte de esto implica crear documentaci\u00f3n \u00fatil que explique c\u00f3mo utilizar su sitio de afiliaci\u00f3n y su contenido. Creaci\u00f3n de una base de conocimientos en l\u00ednea o de preguntas frecuentes para su sitio de afiliaci\u00f3n<\/a> es un buen punto de partida. Otro requisito es contar con un servicio de asistencia al que los afiliados puedan recurrir cuando tengan un problema.<\/p>\n\n\n\n
You don\u2019t have to go as far as setting up a telephone hotline that\u2019s staffed 24\/7. Just having a dedicated email address that\u2019s regularly checked can be enough for some membership sites. However, there are some great tools out there for implementing a help desk system, so be sure to \u00c9chales un vistazo<\/a>.<\/p>\n\n\n\n
<\/span>Premie a sus afiliados<\/span><\/h2>\n\n\n\n
Adem\u00e1s de mantener las suscripciones a su sitio de afiliaci\u00f3n alimentando a sus miembros existentes con nuevos contenidos de forma regular, tambi\u00e9n deber\u00eda pensar en otras formas de recompensar a sus usuarios.<\/p>\n\n\n\n
One option could be creating a subgroup of members that consists of users who\u2019ve been subscribed for a set length of time. These members could be rewarded with group calls, mastermind sessions, early access to new content, or free upgrades. You could even try and secure discounts for your members at relevant stores or events.<\/p>\n\n\n\n
Crear un programa de afiliaci\u00f3n para su sitio web de afiliaci\u00f3n<\/a>que s\u00f3lo pueden suscribir sus suscriptores actuales, es otra forma de recompensar a sus usuarios fieles. Una vez inscritos, sus miembros ganar\u00edan una comisi\u00f3n por cada nuevo usuario que env\u00eden a su sitio web.<\/p>\n\n\n\n
<\/span>Centrarse en la seguridad de los sitios de afiliaci\u00f3n<\/span><\/h2>\n\n\n\n
Otro aspecto para gestionar con \u00e9xito las suscripciones en su sitio de afiliaci\u00f3n es mantener su sitio web y sus datos seguros, especialmente los datos de los usuarios. Dado que la responsabilidad de gestionar su propio sitio de suscripci\u00f3n es mayor que la de mantener un sitio web normal, debe prestar especial atenci\u00f3n a este aspecto.<\/p>\n\n\n\n
If you\u2019re using WordPress, then there are algunos plugins de seguridad excelentes<\/a> que pueden hacer que su sitio web sea menos propenso a las filtraciones de datos y a la atenci\u00f3n no deseada. Instalaci\u00f3n de un certificado SSL (gratuito)<\/a> es otra forma de mejorar la seguridad de su sitio web con muy poco esfuerzo.<\/p>\n\n\n\n
If your website does get hacked it could cause lots of problems for your members \u2014 especially if you\u2019re processing payments through your site \u2014 making it easier for your users to decide to cancel their subscriptions. Therefore, you should do all you can to proteja su sitio web<\/a>.<\/p>\n\n\n\n
<\/span>Plan para cuestiones administrativas<\/span><\/h2>\n\n\n\n
El descuido administrativo puede ser otro problema que afecte a su capacidad para gestionar con \u00e9xito las suscripciones en su sitio de afiliaci\u00f3n. Un ejemplo de ello es la caducidad del m\u00e9todo de pago utilizado por un miembro para su suscripci\u00f3n. Si no actualizan sus datos de pago en el sistema, su suscripci\u00f3n podr\u00eda finalizar inadvertidamente la pr\u00f3xima vez que intente realizar un cargo en su tarjeta caducada.<\/p>\n\n\n\n
Afortunadamente, algunos plugins de afiliaci\u00f3n, incluido MemberPress, tienen la capacidad de enviar autom\u00e1ticamente notificaciones de caducidad de la tarjeta<\/a> a los usuarios. Cuando se utiliza, esta funci\u00f3n puede dar a sus miembros tiempo suficiente para actualizar sus datos de pago y evitar que finalicen involuntariamente su suscripci\u00f3n. Tambi\u00e9n existen herramientas que pueden ayudar en este sentido, entre ellas Churn Buster y su complemento para MemberPress<\/a>.<\/p>\n\n\n\n
<\/span>Reflexiones finales<\/span><\/h2>\n\n\n\n
Ahora deber\u00eda tener m\u00e1s ideas sobre c\u00f3mo gestionar las suscripciones en su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n
As your members are the lifeblood of your membership site, it\u2019s vital that you do all you can to manage your active subscriptions and keep them running long after the honeymoon period has ended. <\/p>\n\n\n\n
Thankfully, as we\u2019ve just seen, there is lots you can do to prevent your members from leaving, including regularly adding new content, keeping in touch with your members, ensuring your website is running smoothly, and rewarding your existing users.<\/p>\n\n\n\n
\u00bfC\u00f3mo gestionar\u00e1 las suscripciones en su sitio de afiliaci\u00f3n? H\u00e1ganoslo saber en los comentarios.<\/em><\/p>\n\n\n\n
Si te ha gustado este art\u00edculo, no dejes de seguirnos en Facebook<\/a>, Twitter<\/a>, Instagram<\/a>y LinkedIn<\/a>\u00a1Y no olvides suscribirte en el caja<\/a>.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
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