{"id":18870,"date":"2019-08-05T11:23:57","date_gmt":"2019-08-05T17:23:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=18870"},"modified":"2022-05-12T14:51:20","modified_gmt":"2022-05-12T20:51:20","slug":"does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/","title":{"rendered":"\u00bfAporta valor mi sitio de afiliaci\u00f3n? (Y c\u00f3mo solucionarlo si no lo hace)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Precios, dise\u00f1o web, marketing. Todos ellos son factores importantes para el \u00e9xito de su sitio web de afiliaci\u00f3n. Sin embargo, \u00bfcu\u00e1l es, en \u00faltima instancia, el \u00fanico factor que afecta directamente a sus clientes y les ayuda a determinar si desean o no seguir apoyando su negocio en l\u00ednea? El valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atr\u00e1s quedaron los d\u00edas en los que la gente encontraba un nicho de mercado y se afiliaba porque s\u00ed. Ahora estamos en los d\u00edas de \"mu\u00e9strame\", donde la prueba tiene que estar en el pud\u00edn antes de que los clientes gasten valiosos d\u00f3lares en su negocio de membres\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces, \u00bfc\u00f3mo sabes si tu sitio de suscripci\u00f3n es realmente valioso? \u00bfC\u00f3mo puedes hacer que merezca la pena para tus clientes? En esta entrada, vamos a responder a estas preguntas y te daremos las herramientas necesarias para garantizar que los clientes de tu sitio de suscripci\u00f3n saquen el m\u00e1ximo partido a su inversi\u00f3n.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfC\u00f3mo s\u00e9 si estoy aportando valor a mi sitio web de afiliaci\u00f3n?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no est\u00e1s del todo seguro de si tu sitio de membres\u00eda es valioso, aqu\u00ed tienes algunas preguntas que puedes plantearte:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00bfEst\u00e1 ayudando a sus afiliados a resolver un problema?<\/strong> Por lo general, cuando se crea un sitio de membres\u00eda, se crea por una raz\u00f3n espec\u00edfica, ya sea para ayudar a la gente a ahorrar dinero, dar a los coleccionistas de tarjetas de b\u00e9isbol una salida para mostrar sus tarjetas, o para proporcionar a las personas con tutoriales sobre c\u00f3mo manejar WordPress. Sea cual sea el motivo, debes preguntarte si les est\u00e1s ayudando. \u00bfSon eficaces tus clases? \u00bfSon pertinentes tus contenidos?<\/li><li><b>\u00bfSabe qui\u00e9nes son sus clientes? <\/b>Antes de empezar a crear contenidos, necesita <a href=\"https:\/\/memberpress.com\/es\/finding-your-target-audience-for-your-membership-site\/\">saber a qui\u00e9n quieres servir.<\/a> Si conoce bien qui\u00e9nes son sus clientes, podr\u00e1 elaborar sus contenidos y ventajas de afiliaci\u00f3n en torno a esa informaci\u00f3n.<\/li><li><strong>\u00bfCu\u00e1nto cobra?<\/strong> Es buena idea revisar los precios de tus suscripciones mientras analizas el valor de tu sitio de suscripciones. \u00bfEst\u00e1s cobrando demasiado? \u00bfEst\u00e1s ofreciendo demasiado de forma gratuita?<\/li><li><strong>\u00bfC\u00f3mo se sienten sus clientes afiliados?<\/strong> A veces, la mejor forma de medir el valor de su sitio de afiliaci\u00f3n es ir directamente a la fuente: \u00a1sus clientes! <a href=\"https:\/\/memberpress.com\/es\/powerful-ways-to-gather-customer-feedback-on-your-membership-site\/\">Hable con algunos de sus clientes m\u00e1s antiguos y fieles <\/a>y ver qu\u00e9 opinan de su negocio en l\u00ednea.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si te has planteado todas estas preguntas y has obtenido resultados positivos, \u00a1entonces has hecho un gran trabajo a la hora de ofrecer valor en tu sitio de membres\u00eda! Si tus resultados o los comentarios de los clientes no han sido tan buenos, entonces tienes trabajo por delante. En cualquier caso, siempre hay margen de mejora, independientemente del tipo de sitio de membres\u00eda que tengas.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>C\u00f3mo ofrecer con \u00e9xito (m\u00e1s) valor a sus clientes afiliados<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Averig\u00fce qu\u00e9 quiere su p\u00fablico y d\u00e9selo. <\/strong>Si crea un sitio de afiliaci\u00f3n para personas a las que les encanta viajar, ofr\u00e9zcales descuentos en viajes. Tal vez su sitio de afiliaci\u00f3n ofrezca <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" title=\"Presentaci\u00f3n de los cursos MemberPress\" target=\"_blank\" rel=\"noreferrer noopener\">cursos en l\u00ednea<\/a> - Ofr\u00e9zcales material de estudio adicional o sesiones de estudio virtuales en grupo. Piense en las necesidades y deseos de sus clientes e intente incorporarlos a su afiliaci\u00f3n.<\/li><li><strong>Ofrezca a sus afiliados una plataforma.<\/strong> Otra forma estupenda de a\u00f1adir m\u00e1s valor a su afiliaci\u00f3n es ofrecer a sus afiliados una plataforma y la oportunidad de promocionarse. Ofrezca a sus afiliados la oportunidad de ser <a href=\"https:\/\/memberpress.com\/es\/how-to-accept-user-submitted-blog-posts-from-your-members\/\">en su blog<\/a> o plataformas sociales, felic\u00edteles cuando completen un curso avanzado o inv\u00edteles a una entrevista en su p\u00e1gina de YouTube. Al mostrar a tus clientes su valor, ellos valorar\u00e1n tu negocio online.<\/li><li><strong>Ofrezca m\u00e1s oportunidades de participaci\u00f3n.<\/strong> Cualquier oportunidad de relacionarse con otros miembros de su sitio siempre es valiosa. Ya sea a trav\u00e9s de <a href=\"https:\/\/memberpress.com\/es\/best-ways-to-manage-comments-on-your-membership-site\/\">comentarios del blog<\/a>v\u00eddeos en directo, correo electr\u00f3nico, \u00a1nunca viene mal un poco de compromiso!<\/li><li><strong>Haga que sus socios se sientan VIP.<\/strong> Dar a sus miembros acceso anticipado o exclusivo a nuevas funciones y ofertas en su sitio de afiliaci\u00f3n es una excelente forma de a\u00f1adir m\u00e1s valor a su afiliaci\u00f3n. Esto hace que tus clientes se sientan importantes y demuestra que valoras a tus miembros y su fidelidad.<\/li><li><strong><a href=\"https:\/\/memberpress.com\/es\/ways-to-reward-loyal-customers-on-your-membership-site\/\">Ofrecer recompensas.<\/a><\/strong> A todo el mundo le gusta ser recompensado, as\u00ed que \u00bfpor qu\u00e9 no incluir esto en sus ofertas para afiliados? Puede ser cualquier cosa, desde una camiseta gratis hasta la afiliaci\u00f3n gratuita durante cierto tiempo. Las recompensas dan a sus clientes algo que esperar.<\/li><li><b>Estar presente y disponible. <\/b>Mu\u00e9strate disponible para tus clientes. No hace falta que les des tu n\u00famero de tel\u00e9fono ni tu correo electr\u00f3nico, pero al menos hazles saber que eres una persona de verdad y que tu equipo es un grupo real de personas a las que les importa. Demostrar que est\u00e1s presente y disponible para hablar con los clientes cuando te necesitan es otra se\u00f1al clara de que tu servicio es valioso.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al iniciar un negocio en l\u00ednea, como un sitio de membres\u00eda, <a href=\"https:\/\/memberpress.com\/es\/?p=34873\" rel=\"noopener noreferrer\" target=\"_blank\">el valor lo es todo<\/a> al fin y al cabo. No importa lo lujosa que sea su afiliaci\u00f3n o lo complejo que sea su sitio web, al fin y al cabo, los clientes gravitan hacia la oferta m\u00e1s valiosa. Si tiene en cuenta nuestros consejos, \u00a1seguro que su negocio en Internet crecer\u00e1!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfQu\u00e9 hace para aportar valor en su sitio de afiliaci\u00f3n?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, s\u00edguenos en <a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a> para m\u00e1s contenidos. Tambi\u00e9n puede encontrarnos en <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a> y <a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Pricing, web design, marketing. All of these are factors that are important for the success of your membership site. However, what is ultimately the single factor that impacts your customers directly and helps them determine whether or not they want to continue to support your online business? Value! Gone are the days of wonder when [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[462,70,322,525],"class_list":["post-18870","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","tag-membership-business","tag-membership-site","tag-online-business","tag-value","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"So, how do you know if your membership site is truly valuable? 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