{"id":19089,"date":"2019-08-19T11:24:16","date_gmt":"2019-08-19T17:24:16","guid":{"rendered":"https:\/\/memberpress.com\/?p=19089"},"modified":"2019-08-19T11:24:18","modified_gmt":"2019-08-19T17:24:18","slug":"how-to-optimize-your-membership-sites-images-for-speed","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-your-membership-sites-images-for-speed\/","title":{"rendered":"C\u00f3mo optimizar la velocidad de las im\u00e1genes de su sitio de afiliaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La velocidad del sitio es extremadamente importante hoy en d\u00eda para su sitio de membres\u00eda. Que su sitio sea capaz de mostrar im\u00e1genes de alta resoluci\u00f3n r\u00e1pidamente puede f\u00e1cilmente hacer o deshacer su sitio, ya que puede determinar si los miembros actuales y los clientes potenciales ser\u00e1n o no lo suficientemente pacientes y comprensivos como para permanecer en su sitio web de membres\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> \u00a1Por suerte, optimizar las im\u00e1genes de tu p\u00e1gina web no tiene por qu\u00e9 ser complicado! En esta entrada, vamos a ver algunas formas de optimizar eficazmente tus im\u00e1genes, para que no ralenticen tu&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/memberpress.com\/es\/how-to-improve-your-wordpress-membership-sites-speed\/\">la velocidad de carga de las p\u00e1ginas del sitio de acceso exclusivo.<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfQu\u00e9 es exactamente la optimizaci\u00f3n de im\u00e1genes?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La optimizaci\u00f3n de im\u00e1genes consiste, b\u00e1sicamente, en reducir al m\u00e1ximo el tama\u00f1o del archivo de una imagen sin que ello afecte a su calidad.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Consejos de optimizaci\u00f3n<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>No hagas que tu imagen sea demasiado grande ni demasiado peque\u00f1a<\/strong>l \u2013 No hay nada peor que tener en tu p\u00e1gina web una imagen tan grande que ralentice el tiempo de carga de TODA la p\u00e1gina, o tan peque\u00f1a que apenas se vea o que tenga una calidad p\u00e9sima. Es recomendable que te asegures de conocer las dimensiones de las im\u00e1genes de tu p\u00e1gina web para no cometer este error.<\/li><li><strong>Adopte la carga perezosa<\/strong> \u2013  Otra t\u00e9cnica para mejorar la velocidad del sitio web es la carga diferida (lazy loading), un m\u00e9todo que carga el contenido que ya est\u00e1 en pantalla, pero retrasa la carga del que a\u00fan no se ve. Por ejemplo, cuando abres por primera vez la p\u00e1gina de inicio de tu sitio web de membres\u00eda, la carga diferida cargar\u00eda las im\u00e1genes de la p\u00e1gina actual, pero no cargar\u00eda de inmediato el contenido al que solo se accede desplaz\u00e1ndose hacia abajo. Existen varios plugins excelentes que puedes a\u00f1adir a tu sitio web de WordPress para conseguirlo.<\/li><li><strong>Centrarse en PNG y JPEG<\/strong> <strong>Im\u00e1genes<\/strong> - Hay dos formatos principales que su <a href=\"https:\/\/memberpress.com\/es\/slideshow-image-galleries-tools\/\">fotos<\/a> deber\u00edan ser PNG y JPEG. El formato JPEG es adecuado para im\u00e1genes con muchos colores diferentes, mientras que el PNG es el mejor para im\u00e1genes transparentes o que no contengan muchos colores distintos. Prestar atenci\u00f3n a tus im\u00e1genes y al formato en el que las guardas te ayudar\u00e1 a mantener la imagen lo m\u00e1s atractiva posible sin sacrificar la velocidad. Otro formato de archivo muy \u00fatil que debes tener en cuenta es el GIF, que resulta excelente si quieres a\u00f1adir im\u00e1genes animadas a tu p\u00e1gina web o blog.<\/li><li><strong>Utilizar herramientas de compresi\u00f3n de im\u00e1genes<\/strong> - Comprimir una imagen significa crear un archivo lo m\u00e1s peque\u00f1o posible sin perder la calidad de la imagen, lo que hace que ocupe menos espacio que la imagen original. Hay un mont\u00f3n de excelentes plugins para WordPress que te ayudar\u00e1n a comprimir tus im\u00e1genes de forma f\u00e1cil y eficaz, o incluso puedes utilizar herramientas externas a WordPress, como Adobe Photoshop o GIMP, para comprimir tus fotos. Es posible comprimir demasiado las im\u00e1genes, as\u00ed que aseg\u00farate de comprobar su calidad antes de publicarlas.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Reflexiones finales<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimizar las im\u00e1genes de la p\u00e1gina web de tu negocio online es algo que beneficiar\u00e1 a tu sitio de membres\u00eda de m\u00faltiples maneras. Esto no solo contribuir\u00e1 a que tu sitio funcione m\u00e1s r\u00e1pido, sino que tambi\u00e9n supondr\u00e1 una mejora significativa <a href=\"https:\/\/memberpress.com\/es\/3-easy-ways-to-improve-your-seo-ranking\/\">Impulso SEO<\/a> \u00a1T\u00fa tambi\u00e9n! Si a\u00fan no has probado ninguna de las t\u00e9cnicas que te hemos mostrado anteriormente, \u00a1pru\u00e9balas y comprueba c\u00f3mo puede mejorar la velocidad de tu p\u00e1gina web!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Si te ha gustado este post, sigue a MemberPress en&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>&nbsp;para m\u00e1s contenidos. Tambi\u00e9n puede encontrarnos en&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;y&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Site speed is extremely important nowadays for your membership site. Your site being able to display high-resolution images quickly can easily make or break your site because it can determine whether or not current members and potential customers will be patient and understanding enough to stay on your membership website. Thankfully, optimizing your site&#8217;s images [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,258,134],"tags":[70,433],"class_list":["post-19089","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-fixes","category-how-to-2","tag-membership-site","tag-site-speed","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimizing your site&#039;s images does not have to be difficult! 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