{"id":19119,"date":"2019-09-04T09:50:26","date_gmt":"2019-09-04T15:50:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=19119"},"modified":"2020-09-16T14:11:51","modified_gmt":"2020-09-16T20:11:51","slug":"create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/","title":{"rendered":"Cree un plan de ventas de \u00e9xito para su negocio de afiliaci\u00f3n en 6 pasos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En cualquier negocio en l\u00ednea, las ventas y el marketing son una parte importante del \u00e9xito. Esto no es diferente cuando se crea un sitio de membres\u00eda. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac091971fc0e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac091971fc0e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#Wait%E2%80%A6_What_Do_You_Mean_By_%E2%80%9CSales_Blueprint%E2%80%9D\" >Espera... \u00bfQu\u00e9 quieres decir con \"Plan de ventas\"?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#Now_Lets_Get_Started\" >\u00a1Pues vamos all\u00e1!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#1_Take_an_assessment_of_your_companys_current_state\" >1. Eval\u00faa la situaci\u00f3n actual de tu empresa.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#2_Identify_your_ideal_customer\" >2. Identifique a su cliente ideal.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#3_Set_goals\" >3. Fijar objetivos.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#4_Create_a_plan_of_attack\" >4. Crear un plan de ataque.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#5_Set_a_deadline_for_your_strategy\" >5. Fija un plazo para tu estrategia.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#6_Learn_from_your_results_and_adjust_if_necessary\" >6. Aprenda de sus resultados y aj\u00fastelos si es necesario.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres lograr un crecimiento estable, es fundamental que te tomes el tiempo necesario para sentarte y trazar un plan de ventas. Por eso, en esta entrada del blog te daremos algunos consejos que te ayudar\u00e1n a empezar a crear una estrategia de ventas eficaz para tu sitio web de suscripci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wait%E2%80%A6_What_Do_You_Mean_By_%E2%80%9CSales_Blueprint%E2%80%9D\"><\/span><strong>Espera... \u00bfQu\u00e9 quieres decir con \"Plan de ventas\"?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al elaborar un plan de ventas, est\u00e1s definiendo c\u00f3mo tu empresa se dirigir\u00e1 a los clientes ideales de una forma \u00fanica, cercana y eficaz a la hora de generar ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu plan de acci\u00f3n puede incluir aspectos como charlas que el director general pueda impartir ante distintos p\u00fablicos, el reparto de folletos y prospectos, o un plan para realizar llamadas en fr\u00edo a los clientes. Tu plan de acci\u00f3n tambi\u00e9n describir\u00e1 la situaci\u00f3n actual de tu empresa, sus objetivos y las pr\u00e1cticas que tu negocio deber\u00eda adoptar para poner en marcha tu nueva estrategia de ventas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Now_Lets_Get_Started\"><\/span><strong>\u00a1Pues vamos all\u00e1!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Take_an_assessment_of_your_companys_current_state\"><\/span>1. <strong>Eval\u00faa la situaci\u00f3n actual de tu empresa.<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este paso es importante porque tu investigaci\u00f3n contribuir\u00e1 a sentar las bases para el futuro de tu empresa. Documenta las ventas medias mensuales de tu empresa, la proporci\u00f3n entre clientes habituales y nuevos, d\u00f3nde encuentran los clientes tu negocio de suscripciones, qu\u00e9 suscripciones y productos, <a href=\"https:\/\/memberpress.com\/es\/how-to-create-a-solid-online-course-for-your-membership-site\/\">cursos en l\u00ednea<\/a>o servicios, son m\u00e1s y menos populares, etc. En primer lugar, debe documentarse todo lo relativo al estado actual de su negocio de afiliaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Identify_your_ideal_customer\"><\/span>2. <strong>Identifique a su cliente ideal.<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con el paso del tiempo, las cosas pueden cambiar en tu negocio, incluida la forma en que defines a tu cliente ideal. Utiliza tu evaluaci\u00f3n para ayudarte a determinar c\u00f3mo es esa persona. Piensa en su nivel de ingresos y sus intereses, en los sitios web que frecuenta, en lo que m\u00e1s le atrae de tu sitio de membres\u00eda y en sus puntos d\u00e9biles. Si sabes qui\u00e9nes son tus clientes, te resultar\u00e1 m\u00e1s f\u00e1cil saber d\u00f3nde encontrarlos y c\u00f3mo dirigirte a ellos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Set_goals\"><\/span>3. <strong>Establece objetivos.<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQuieres aumentar las ventas de un producto concreto? \u00bfBuscas aumentar las ventas en general? \u00bfTienes alg\u00fan descuento que te gustar\u00eda promocionar? Enumera los objetivos que puedas tener para tu negocio en los pr\u00f3ximos meses o a\u00f1os. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Create_a_plan_of_attack\"><\/span>4. <strong>Crear un plan de ataque<\/strong>. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya conoces tu mercado objetivo y has fijado tus objetivos, es hora de planificar. Utiliza la informaci\u00f3n que has recopilado para trazar un plan. Supongamos que te gustar\u00eda vender 75 nuevas afiliaciones en los pr\u00f3ximos tres meses: \u00bfqu\u00e9 har\u00eda falta para que tu empresa lo consiguiera? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan tu an\u00e1lisis, sabes que has probado la publicidad en redes sociales, que ha dado buenos resultados, pero tambi\u00e9n has probado a interactuar con el p\u00fablico, lo que te ha permitido vender muchas m\u00e1s suscripciones. En tu plan, ser\u00eda aconsejable reservar tiempo para concertar charlas o participaciones en ferias del sector. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Set_a_deadline_for_your_strategy\"><\/span>5. <strong>Fija un plazo para tu estrategia.<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las mejores maneras de determinar si el plan de ventas de su empresa de afiliaci\u00f3n es eficaz es establecer un calendario, incluida una fecha l\u00edmite, para el proyecto. Independientemente de que pongas a prueba una estrategia de ventas durante un mes, seis meses o un a\u00f1o, date un tiempo l\u00edmite para poder evaluar los resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Learn_from_your_results_and_adjust_if_necessary\"><\/span>6. <strong>Aprenda de sus resultados y aj\u00fastelos si es necesario. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez finalizado el plazo de la estrategia de ventas, re\u00fanase con su equipo para analizar los resultados. \u00bfHa tenido \u00e9xito? Si es as\u00ed, \u00bfdeber\u00eda continuar con el plan? Si no, \u00bfqu\u00e9 pueden hacer los miembros de su equipo de forma diferente o mejor la pr\u00f3xima vez? De lo que se trata es de aprender de los resultados y seguir avanzando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Independientemente de la fase en la que se encuentre su negocio de afiliaci\u00f3n, la creaci\u00f3n de una estrategia de ventas es siempre extremadamente importante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si los resultados son excelentes como si no lo son tanto, nunca consideres tu trabajo un fracaso. Siempre hay algo que aprender de tus iniciativas de marketing. \u00a1Esperamos que nuestros consejos te ayuden a prepararte para trabajar con el objetivo de aumentar las ventas de tu empresa!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfQu\u00e9 consejos dar\u00edas para elaborar una estrategia de ventas? \u00bfEn qu\u00e9 consiste tu plan de ventas?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Si te ha gustado este post, sigue a MemberPress en&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>&nbsp;para m\u00e1s contenidos. Tambi\u00e9n puede encontrarnos en&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;y&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>In any online business, sales and marketing are a huge part of success. This is no different when creating a membership site. If you want to see stable growth, taking the time to sit and map out a sales blueprint is crucial. So, in this blog post we&#8217;ll give you a few tips to help [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,134,94],"tags":[546,545],"class_list":["post-19119","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-how-to-2","category-marketing","tag-memberships","tag-successful-sales-strategy","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Taking the time to map out a sales blueprint is unavoidable. 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