{"id":19315,"date":"2019-09-19T10:17:29","date_gmt":"2019-09-19T16:17:29","guid":{"rendered":"https:\/\/memberpress.com\/?p=19315"},"modified":"2019-09-19T10:17:31","modified_gmt":"2019-09-19T16:17:31","slug":"creating-a-lead-generation-plan-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/","title":{"rendered":"Creaci\u00f3n de un plan de generaci\u00f3n de clientes potenciales para su sitio web de afiliaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Los nuevos miembros son el alma de cualquier sitio de afiliaci\u00f3n. Dado que incluso los mejores sitios de afiliaci\u00f3n tienen cierto nivel de <a href=\"https:\/\/memberpress.com\/es\/reducing-your-membership-sites-churn\/\">churn<\/a>Por lo tanto, es fundamental que d\u00e9 prioridad a la generaci\u00f3n de nuevos contactos para su programa.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abc1f46cd2e6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abc1f46cd2e6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Why_Create_a_Lead_Generation_Plan\" >\u00bfPor qu\u00e9 crear un plan de generaci\u00f3n de prospectos?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#What_Are_Your_Lead_Generation_Goals\" >\u00bfCu\u00e1les son sus objetivos de captaci\u00f3n de clientes potenciales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Who_Are_Your_Ideal_Leads\" >\u00bfQui\u00e9nes son sus clientes potenciales ideales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#How_Much_are_Your_Leads_Worth\" >\u00bfCu\u00e1nto valen sus clientes potenciales?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Aunque cuente con un grupo b\u00e1sico de miembros fieles que pagan cuotas de suscripci\u00f3n peri\u00f3dicas para que su sitio siga siendo rentable, siempre es una buena idea tener preparado un plan de generaci\u00f3n de clientes potenciales para cuando quiera -o necesite- ampliar su base de usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con tantos brillantes <a href=\"https:\/\/memberpress.com\/es\/3-marketing-strategies-for-successful-membership-sites\/\">t\u00e1cticas y estrategias de marketing de afiliaci\u00f3n<\/a> puede ser f\u00e1cil perder el foco y cambiar de un enfoque a otro, antes de que ninguno haya tenido tiempo suficiente para empezar a dar resultados. Pero con un buen plan de generaci\u00f3n de leads para sitios de afiliaci\u00f3n puedes evitar esta trampa y, en su lugar, centrarte en tu objetivo hasta que empieces a ver resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta gu\u00eda para crear un plan de captaci\u00f3n de clientes potenciales para su sitio web de afiliaci\u00f3n, le ayudaremos a definir sus objetivos, identificar a sus clientes potenciales y determinar qu\u00e9 parte de sus recursos debe invertir en la captaci\u00f3n de clientes potenciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comencemos con un r\u00e1pido vistazo a las razones por las que debe crear un plan de generaci\u00f3n de prospectos para su sitio de afiliaci\u00f3n antes de pasar a las recomendaciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Create_a_Lead_Generation_Plan\"><\/span>\u00bfPor qu\u00e9 crear un plan de generaci\u00f3n de prospectos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"734\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg\" alt=\"\" class=\"wp-image-19320\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-300x215.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-768x551.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-237x170.jpg 237w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-840x602.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-954x684.jpg 954w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1437x1030.jpg 1437w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-700x502.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-156x112.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1080x774.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como ya se ha mencionado, el \u00e9xito de su sitio de afiliaci\u00f3n depender\u00e1 de su capacidad para atraer a nuevos miembros. Tanto si acabas de empezar y est\u00e1s buscando tus primeros usuarios, como si ya diriges un sitio de afiliaci\u00f3n muy activo y te gustar\u00eda mitigar el riesgo de que alg\u00fan miembro abandone, contar con un plan de generaci\u00f3n de leads puede ayudarte a ahorrar tiempo, sacar m\u00e1s partido a tus esfuerzos y mejorar tus resultados generales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de probar desesperadamente distintos enfoques cada vez que necesita atraer a nuevos miembros o clientes potenciales, un plan puede ayudarle a centrar sus esfuerzos en lo que funciona mejor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, como todos los sitios de afiliaci\u00f3n son diferentes y todos tenemos objetivos diferentes en cuanto a la generaci\u00f3n de clientes potenciales, probablemente no podr\u00e1 encontrar un enfoque \u00fanico para la captaci\u00f3n de nuevos miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, tendr\u00e1 que invertir un poco de tiempo por adelantado en la generaci\u00f3n de un plan de generaci\u00f3n de leads que se alinee con sus objetivos y sea compatible con su sitio de membres\u00eda \u00fanico. Este art\u00edculo tiene como objetivo ayudarle a hacer precisamente eso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos son los puntos que debe tener en cuenta a la hora de crear un plan de generaci\u00f3n de prospectos para su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Your_Lead_Generation_Goals\"><\/span>\u00bfCu\u00e1les son sus objetivos de captaci\u00f3n de clientes potenciales?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En \u00faltima instancia, su objetivo final ser\u00e1 generar nuevos miembros para su sitio. Pero probablemente te parezca m\u00e1s realista centrarte en objetivos m\u00e1s peque\u00f1os.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">No se centre en el objetivo final<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, generar nuevos abonados <a href=\"https:\/\/memberpress.com\/es\/how-to-run-a-successful-email-campaign\/\">para su lista de correo electr\u00f3nico<\/a> podr\u00eda ser m\u00e1s f\u00e1cil y eficaz que intentar <a href=\"https:\/\/memberpress.com\/es\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">convierta a los nuevos visitantes en socios de pago<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que el nuevo miembro potencial se haya suscrito a su lista de correo electr\u00f3nico gratuito, puede empezar a enviarle contenido \u00fatil, antes de preguntarle finalmente si desea unirse a su programa de afiliaci\u00f3n. Ofrecer un incentivo gratuito o <a href=\"https:\/\/memberpress.com\/es\/how-to-use-lead-magnets-and-optins\/\">im\u00e1n de plomo<\/a> deber\u00eda aumentar sus posibilidades de animarles a unirse a su bolet\u00edn electr\u00f3nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede que tengas <a href=\"https:\/\/memberpress.com\/es\/how-to-create-a-landing-page-for-your-membership-site\/\">una p\u00e1gina de aterrizaje de alta conversi\u00f3n<\/a> en su sitio de afiliaci\u00f3n con un historial probado de generaci\u00f3n de nuevos miembros. Sin embargo, es m\u00e1s probable que animar a los nuevos visitantes a unirse a su lista de correo electr\u00f3nico o incluso a seguirle en las redes sociales, donde puede empezar a construir una relaci\u00f3n con ellos, le acerque a su objetivo final de conseguir nuevos miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otros objetivos de captaci\u00f3n de clientes potenciales pueden ser animar a los visitantes a inscribirse en un programa gratuito. <a href=\"https:\/\/memberpress.com\/es\/webinars-for-membership-sites\/\">seminario web<\/a> donde puede hacer una demostraci\u00f3n de su sitio de afiliaci\u00f3n, consiguiendo que vean un v\u00eddeo o incluso persuadi\u00e9ndoles para que programen una llamada exploratoria gratuita. Crear una prueba gratuita o una suscripci\u00f3n limitada que permita a los usuarios probar algunos de tus contenidos premium a un precio reducido es otra opci\u00f3n que puede ayudarte con tu objetivo final de conseguir nuevos suscriptores de pago.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Are_Your_Ideal_Leads\"><\/span>\u00bfQui\u00e9nes son sus clientes potenciales ideales?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es de esperar que haya investigado un poco antes de crear su sitio de afiliaci\u00f3n para establecer <a href=\"https:\/\/memberpress.com\/es\/validate-your-membership-site-idea\/\">qui\u00e9n es su p\u00fablico objetivo<\/a> y cu\u00e1l puede ser el perfil de un afiliado tipo. O tal vez su sitio de afiliaci\u00f3n lleva funcionando el tiempo suficiente para generar <a href=\"https:\/\/memberpress.com\/es\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">datos anal\u00edticos<\/a> que le d\u00e9 una buena idea de qui\u00e9nes son sus miembros y qu\u00e9 puntos en com\u00fan tienen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disponer de un perfil de usuario, o avatar, de sus afiliados facilita la elaboraci\u00f3n de un plan eficaz de generaci\u00f3n de contactos. Por ejemplo, datos como d\u00f3nde se conecta su socio ideal o t\u00edpico pueden ayudarle a decidir si su objetivo inicial es conectar con ellos en las redes sociales o que se pongan en contacto por correo electr\u00f3nico. Tal vez sean cazadores de gangas que apreciar\u00edan una oferta de prueba gratuita a cambio de entrar en su embudo de ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saber qui\u00e9nes son sus miembros y clientes potenciales ideales le ayudar\u00e1 tambi\u00e9n en otros aspectos, como qu\u00e9 voz utilizar en el contenido de su sitio web y en los materiales de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_are_Your_Leads_Worth\"><\/span>\u00bfCu\u00e1nto valen sus clientes potenciales?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es de esperar que tenga una idea del valor de vida de sus miembros. Una vez que sepas cu\u00e1nto tiempo, de media, permanecer\u00e1 suscrito a tu sitio un miembro de pago y cu\u00e1ntos beneficios generar\u00e1, podr\u00e1s decidir cu\u00e1nto tiempo, dinero o esfuerzo invertir en generar nuevos clientes potenciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como ya hemos dicho, probablemente deber\u00eda tener varios objetivos de generaci\u00f3n de prospectos. Por ello, algunos clientes potenciales valdr\u00e1n m\u00e1s que otros. Por ejemplo, un suscriptor de correo electr\u00f3nico puede tener un 30% de probabilidades de convertirse en un miembro de pago, mientras que alguien que asiste a un seminario web tiene el doble de probabilidades de inscribirse en su sitio de membres\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s empezando, no tendr\u00e1s estos datos a mano. Pero si empiezas a hacer un seguimiento de los resultados de tu generaci\u00f3n de leads, podr\u00e1s hacerte una buena idea de la eficacia de cada uno de tus objetivos o embudos y, a su vez, de su valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos lectores podr\u00edan considerar <a href=\"https:\/\/www.capterra.com\/lead-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">invertir en software de gesti\u00f3n de clientes potenciales<\/a> que les ayude a controlar la eficacia de sus esfuerzos. Otros consideran que una hoja de c\u00e1lculo les da una idea lo bastante aproximada como para saber d\u00f3nde concentrar su energ\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que haya establecido cu\u00e1nto valen sus clientes potenciales, podr\u00e1 decidir si realizar una llamada exploratoria con un nuevo miembro potencial es un uso justificado de su tiempo, o si es una idea m\u00e1s inteligente dirigirles hacia algo m\u00e1s discreto, como una secuencia automatizada de correo electr\u00f3nico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A menos que tenga un gran n\u00famero de seguidores o un sitio web muy concurrido, tendr\u00e1 que centrarse en generar clientes potenciales para su sitio de afiliaci\u00f3n. Con tantas maneras diferentes de promover y comercializar su sitio de membres\u00eda, puede ser f\u00e1cil extenderse demasiado y terminar con resultados poco impresionantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En su lugar, la creaci\u00f3n de un plan de generaci\u00f3n de prospectos deber\u00eda permitirle centrar sus esfuerzos en un objetivo concreto hasta que empiece a ver los resultados deseados. Una vez que haya establecido si ese plan funciona o no, puede dedicar m\u00e1s recursos a ponerlo en pr\u00e1ctica o volver a la mesa de dibujo y crear un nuevo plan. En comparaci\u00f3n con intentarlo todo a la vez, sin un objetivo claro en mente aparte de conseguir nuevos afiliados, tener un plan tiene m\u00e1s probabilidades de ofrecer los resultados que necesita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfCu\u00e1les son sus objetivos y planes de generaci\u00f3n de prospectos para su sitio de afiliaci\u00f3n? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>New members are the lifeblood of any membership site. As even the best membership sites have some level of churn, it\u2019s vital that you make generating new leads for your program a priority. Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":19319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[114],"class_list":["post-19315","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-lead-generation","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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