{"id":19483,"date":"2019-10-07T10:26:10","date_gmt":"2019-10-07T16:26:10","guid":{"rendered":"https:\/\/memberpress.com\/?p=19483"},"modified":"2019-10-07T10:26:12","modified_gmt":"2019-10-07T16:26:12","slug":"can-user-reviews-really-help-hurt-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","title":{"rendered":"\u00bfPueden las rese\u00f1as de usuarios ayudar o perjudicar realmente a su negocio en l\u00ednea?"},"content":{"rendered":"<p>Con el auge de los negocios en l\u00ednea, la importancia y la popularidad de las opiniones de los usuarios han aumentado r\u00e1pidamente.<\/p>\n\n\n\n<p>Las rese\u00f1as en l\u00ednea ayudan a los clientes potenciales y a los consumidores a decidir si su negocio en l\u00ednea merece la pena o no. Y con el paso del tiempo, las opiniones han demostrado ser esenciales para su negocio. Si tiene un negocio en l\u00ednea, NECESITA rese\u00f1as.<\/p>\n\n\n\n<p>Pero, \u00bfcu\u00e1nto peso tienen realmente? \u00bfPueden literalmente hacer o deshacer su negocio? En este post, exploraremos las formas en que las opiniones de los usuarios pueden ayudar o perjudicar a su negocio en l\u00ednea.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Opiniones de usuarios: Lo bueno<\/strong><\/p>\n\n\n\n<p>Hay una serie de cosas positivas que vienen con tener comentarios de los usuarios para su sitio de membres\u00eda o negocio en l\u00ednea, especialmente si son positivos.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mayor atenci\u00f3n<\/strong> \u2013 Una de las mejores cosas de tener rese\u00f1as es que pueden atraer m\u00e1s atenci\u00f3n hacia tu organizaci\u00f3n de miembros o negocio online. <\/li><li><strong>Potencial para ganar m\u00e1s dinero<\/strong> \u2013 Debido al aumento de la visibilidad de tu negocio online, esto tambi\u00e9n puede aumentar tus posibilidades de vender m\u00e1s suscripciones y ganar m\u00e1s dinero.<\/li><li><strong>M\u00e1s confianza\/credibilidad<\/strong> \u00bfAlguna vez ha pensado en comprar un producto y se ha dado cuenta de que no ten\u00eda rese\u00f1as? Es probable que no conf\u00ede tanto en el producto o que piense que no ser\u00e1 de buena calidad. Las rese\u00f1as, especialmente las buenas, ayudan a las personas a saber que su empresa es una empresa real cuyos productos y servicios son fiables. Esto tambi\u00e9n animar\u00e1 a las personas a probar su producto.<\/li><li><strong>Impulso del marketing<\/strong> \u2013 Otra gran ventaja de tener valoraciones positivas de los usuarios es que pueden complementar la estrategia de marketing de tu negocio de membres\u00eda. Puedes utilizar estas rese\u00f1as para promocionar tu negocio y hacer saber a otros clientes potenciales que est\u00e1is haciendo un trabajo incre\u00edble.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Opiniones de usuarios: Lo malo<\/strong><\/p>\n\n\n\n<p>Al igual que ocurre con las rese\u00f1as positivas, las negativas conllevan muchas consecuencias. Sin embargo, esas consecuencias pueden ser igual de perjudiciales si no tienes ninguna opini\u00f3n de los usuarios.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>P\u00e9rdida de credibilidad<\/strong> Sin rese\u00f1as o con rese\u00f1as negativas de los usuarios, tu negocio puede poner r\u00e1pidamente en peligro su reputaci\u00f3n y hacer que la gente deje de confiar en ti.<\/li><li><strong>Desanima a los clientes<\/strong> \u2013 Las malas opiniones de los clientes dejan un mal sabor de boca al p\u00fablico y r\u00e1pidamente le impedir\u00e1n tener una membres\u00eda exitosa. Esos clientes insatisfechos podr\u00e1n dominar la conversaci\u00f3n sobre su negocio y alejar a mucha gente.<\/li><li><strong>P\u00e9rdida de ingresos<\/strong> \u2013 La ausencia de rese\u00f1as o las rese\u00f1as negativas significan que las personas no est\u00e1n satisfechas con su producto, servicio o membres\u00eda. Como resultado, no se quedar\u00e1n esperando a que mejore.<\/li><li><strong>Atenci\u00f3n negativa<\/strong> \u2013 No toda la atenci\u00f3n es buena atenci\u00f3n. A veces, tener numerosas cr\u00edticas negativas puede hacer que la gente est\u00e9 m\u00e1s alerta y se asegure de no trabajar nunca con tu empresa. En el mundo de las redes sociales, las noticias vuelan y la gente puede verse influenciada r\u00e1pidamente.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Reflexiones finales<\/strong><\/p>\n\n\n\n<p>Las consecuencias de las opiniones positivas o negativas pueden ser similares, pero en distintos sentidos. Gracias a Internet, estas rese\u00f1as pueden tener un impacto enorme en su negocio y son otro veh\u00edculo que puede utilizar para promocionar su negocio en l\u00ednea. As\u00ed que no subestime la importancia de las opiniones y anime a sus clientes a dejar opiniones sobre su negocio. Pueden dar una buena imagen de su negocio y permitirle conocer las opiniones de sus clientes sobre lo que puede mejorar o los puntos fuertes de su empresa.<\/p>\n\n\n\n<p><em>\u00bfTiene su empresa opiniones en Internet? \u00bfQu\u00e9 opina de las empresas que tienen opiniones negativas o no tienen opiniones?<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Lecturas complementarias <\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/how-to-get-reviews-for-your-membership-site\/\"><em>C\u00f3mo conseguir rese\u00f1as para su sitio web de afiliaci\u00f3n<\/em><\/a><\/p>\n\n\n\n<p><em><a href=\"https:\/\/memberpress.com\/es\/ways-to-handle-positive-and-negative-feedback-about-your-membership-site\/\">5 formas de gestionar los comentarios positivos y negativos sobre su sitio web de afiliaci\u00f3n<\/a><\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/memberpress.com\/es\/social-media-listening-ears-on\/\">Escucha de las redes sociales: O\u00eddos atentos<\/a><\/em><\/p>\n\n\n\n<p>\n\nSi te ha gustado este post, s\u00edguenos en\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>\u00a0para ver m\u00e1s contenidos. Tambi\u00e9n puede encontrar MemberPress en\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0y\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>With the rise of online businesses, the significance and popularity of user reviews have increased rapidly. Online reviews help potential customers and consumers decide whether or not your online business is worth pursuing. And as time has gone on, reviews have proven to be integral to your business. If you have an online business, you [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":19506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94,362],"tags":[462,322,584],"class_list":{"0":"post-19483","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-marketing","10":"category-social-media","11":"tag-membership-business","12":"tag-online-business","13":"tag-user-reviews","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jessica Starks\"\/>\n\t<meta name=\"keywords\" content=\"online business,user reviews,membership business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Can User Reviews Really Help\/Hurt Your Online Business?\" \/>\n\t\t<meta property=\"og:description\" content=\"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-10-07T16:26:10+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-10-07T16:26:12+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Can User Reviews Really Help\/Hurt Your Online Business?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#blogposting\",\"name\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\",\"headline\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jessica\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/User-Reviews@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2019-10-07T10:26:10-04:00\",\"dateModified\":\"2019-10-07T10:26:12-04:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#webpage\"},\"articleSection\":\"Advice, Business, Marketing, Social Media, membership business, online business, user reviews\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#listItem\",\"name\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#listItem\",\"position\":4,\"name\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jessica\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jessica\\\/\",\"name\":\"Jessica Starks\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1775145117\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/\",\"name\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\",\"description\":\"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jessica\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jessica\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/User-Reviews@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#mainImage\"},\"datePublished\":\"2019-10-07T10:26:10-04:00\",\"dateModified\":\"2019-10-07T10:26:12-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Can User Reviews Really Help\/Hurt Your Online Business?<\/title>\n\n","aioseo_head_json":{"title":"\u00bfPueden las rese\u00f1as de usuarios ayudar o perjudicar realmente a su negocio en l\u00ednea?","description":"Pero, \u00bfcu\u00e1nto peso tienen REALMENTE las opiniones de los usuarios? En este post, exploraremos las formas en que las opiniones de los usuarios pueden ayudar o perjudicar a su negocio en l\u00ednea.","canonical_url":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","robots":"max-image-preview:large","keywords":"online business,user reviews,membership business","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#blogposting","name":"Can User Reviews Really Help\/Hurt Your Online Business?","headline":"Can User Reviews Really Help\/Hurt Your Online Business?","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/jessica\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png","width":1480,"height":987},"datePublished":"2019-10-07T10:26:10-04:00","dateModified":"2019-10-07T10:26:12-04:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#webpage"},"articleSection":"Advice, Business, Marketing, Social Media, membership business, online business, user reviews"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#listItem","name":"Can User Reviews Really Help\/Hurt Your Online Business?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#listItem","position":4,"name":"Can User Reviews Really Help\/Hurt Your Online Business?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/jessica\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/jessica\/","name":"Jessica Starks","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1775145117"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","name":"Can User Reviews Really Help\/Hurt Your Online Business?","description":"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/jessica\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/jessica\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png","@id":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#mainImage"},"datePublished":"2019-10-07T10:26:10-04:00","dateModified":"2019-10-07T10:26:12-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"Can User Reviews Really Help\/Hurt Your Online Business?","og:description":"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.","og:url":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2019-10-07T16:26:10+00:00","article:modified_time":"2019-10-07T16:26:12+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Can User Reviews Really Help\/Hurt Your Online Business?","twitter:description":"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png"},"aioseo_meta_data":{"post_id":"19483","title":"\u00bfPueden las rese\u00f1as de usuarios ayudar o perjudicar realmente a su negocio en l\u00ednea?","description":"Pero, \u00bfcu\u00e1nto peso tienen REALMENTE las opiniones de los usuarios? En este post, exploraremos las formas en que las opiniones de los usuarios pueden ayudar o perjudicar a su negocio en l\u00ednea.","keywords":[{"label":"online business","value":"online business"},{"label":"user reviews","value":"user reviews"},{"label":"membership business","value":"membership business"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:06:44","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:48","updated":"2026-03-03 15:06:00"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tCan User Reviews Really Help\/Hurt Your Online Business?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Marketing","link":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/"},{"label":"Can User Reviews Really Help\/Hurt Your Online Business?","link":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>With the rise of online businesses, the significance and popularity of user reviews have increased rapidly.<\/p>","content":[{"type":"text","data":"With the rise of online businesses, the significance and popularity of user reviews have increased rapidly."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Online reviews help potential customers and consumers decide whether or not your online business is worth pursuing. And as time has gone on, reviews have proven to be integral to your business. If you have an online business, you NEED reviews.<\/p>","content":[{"type":"text","data":"Online reviews help potential customers and consumers decide whether or not your online business is worth pursuing. And as time has gone on, reviews have proven to be integral to your business. If you have an online business, you NEED reviews."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But how much weight do they REALLY carry? Can they literally make or break your business? In this post, we will explore the ways user reviews can help or hurt your online business.<\/p>","content":[{"type":"text","data":"But how much weight do they REALLY carry? Can they literally make or break your business? In this post, we will explore the ways user reviews can help or hurt your online business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>User Reviews: The Good<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>User Reviews: The Good<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>There are a number of positive things that come with having user reviews for your membership site or online business, especially if they are positive.<\/p>","content":[{"type":"text","data":"There are a number of positive things that come with having user reviews for your membership site or online business, especially if they are positive."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Increased Attention<\/strong> - One of the greatest things about having reviews is that it can bring increased attention to your membership organization or online business. <\/li><li><strong>Potential to Earn More Money<\/strong> - Due to the increased visibility of your online business, this can also increase your chances of selling more memberships and making more money.<\/li><li><strong>More Trust\/Credibility<\/strong> - Have you ever been thinking about purchasing a product and noticed that it had no reviews? Chances are that you aren't going to trust the product as much or believe that it won't be good quality. Reviews, especially good ones, help people know that your company is an actual company whose products and services can be trusted. This will also encourage people to try your product out.<\/li><li><strong>Marketing Boost<\/strong> - Another great thing about having positive user ratings is that it can complement your membership business' marketing strategy. You can use these reviews to promote your business and let other potential customers know that you guys are doing amazing work.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Mayor atenci\u00f3n<\/strong> - Una de las mejores cosas de tener rese\u00f1as es que pueden atraer m\u00e1s atenci\u00f3n hacia tu organizaci\u00f3n de miembros o negocio online. <\/li><li><strong>Potencial para ganar m\u00e1s dinero<\/strong> - Debido al aumento de la visibilidad de tu negocio online, esto tambi\u00e9n puede aumentar tus posibilidades de vender m\u00e1s suscripciones y ganar m\u00e1s dinero.<\/li><li><strong>M\u00e1s confianza\/credibilidad<\/strong> - \u00bfAlguna vez ha pensado en comprar un producto y se ha dado cuenta de que no ten\u00eda rese\u00f1as? Es probable que no conf\u00ede tanto en el producto o que piense que no ser\u00e1 de buena calidad. Las rese\u00f1as, especialmente las buenas, ayudan a las personas a saber que su empresa es una empresa real cuyos productos y servicios son fiables. Esto tambi\u00e9n animar\u00e1 a las personas a probar su producto.<\/li><li><strong>Impulso del marketing<\/strong> - Otra gran ventaja de tener valoraciones positivas de los usuarios es que pueden complementar la estrategia de marketing de tu negocio de membres\u00eda. Puedes utilizar estas rese\u00f1as para promocionar tu negocio y dar a conocer a otros clientes potenciales el excelente trabajo que est\u00e1is realizando.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>User Reviews: The Bad<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>User Reviews: The Bad<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>Just like it happens with positive reviews, negative reviews come with many consequences. However, those consequences can be just as harmful if you have no user reviews at all.<\/p>","content":[{"type":"text","data":"Just like it happens with positive reviews, negative reviews come with many consequences. However, those consequences can be just as harmful if you have no user reviews at all."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Loss of Credibility<\/strong> - Without reviews or with negative user reviews, your business can quickly put their reputation in jeopardy and cause people not to trust you.<\/li><li><strong>You Turn Customers Off<\/strong> - Bad customer reviews put a bad taste in the public's mouth and will quickly hinder you from having a successful membership. Those unhappy customers will be able to take over the conversation about your business and keep many people away.<\/li><li><strong>Loss of Revenue<\/strong> - No reviews or bad reviews mean that people are not happy with your product, service, or membership. As a result, they will not stick around to wait for you to get better.<\/li><li><strong>Negative Attention<\/strong> - Not all attention is good attention. Sometimes, having numerous bad reviews can make people more vigilant so they can be sure not ever to work with your company. In the world of social media, word travels fast, and people can be influenced quickly.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>P\u00e9rdida de credibilidad<\/strong> - Sin rese\u00f1as o con rese\u00f1as negativas de los usuarios, tu negocio puede poner r\u00e1pidamente en peligro su reputaci\u00f3n y hacer que la gente deje de confiar en ti.<\/li><li><strong>Desanima a los clientes<\/strong> - Las malas opiniones de los clientes dejan un mal sabor de boca al p\u00fablico y te impedir\u00e1n r\u00e1pidamente tener una membres\u00eda exitosa. Esos clientes insatisfechos podr\u00e1n acaparar la conversaci\u00f3n sobre tu negocio y alejar a mucha gente.<\/li><li><strong>P\u00e9rdida de ingresos<\/strong> - La ausencia de rese\u00f1as o las rese\u00f1as negativas significan que las personas no est\u00e1n satisfechas con su producto, servicio o membres\u00eda. Como resultado, no se quedar\u00e1n esperando a que mejore.<\/li><li><strong>Atenci\u00f3n negativa<\/strong> - No toda la atenci\u00f3n es buena atenci\u00f3n. A veces, tener numerosas cr\u00edticas negativas puede hacer que la gente est\u00e9 m\u00e1s alerta y se asegure de no trabajar nunca con tu empresa. En el mundo de las redes sociales, las noticias vuelan y la gente puede verse influenciada r\u00e1pidamente.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Final Thoughts<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Final Thoughts<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>The consequences that come with positive or negative reviews can be somewhat similar but on different spectrums. Thanks to the internet, these reviews can make a massive impact on your business and are another vehicle you can use to promote your online business. So do not underestimate the importance of reviews, and encourage your customers to leave reviews for your business! They can make your business look good and give you a way to hear from your customers about what you can improve or where your business' strengths lie.<\/p>","content":[{"type":"text","data":"The consequences that come with positive or negative reviews can be somewhat similar but on different spectrums. Thanks to the internet, these reviews can make a massive impact on your business and are another vehicle you can use to promote your online business. So do not underestimate the importance of reviews, and encourage your customers to leave reviews for your business! They can make your business look good and give you a way to hear from your customers about what you can improve or where your business' strengths lie."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Does your business have reviews online? How do you feel about businesses that have negative reviews or no reviews?<\/em><\/p>","content":[{"type":"text","data":"<em>Does your business have reviews online? How do you feel about businesses that have negative reviews or no reviews?<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Further Reading <\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Further Reading <\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/how-to-get-reviews-for-your-membership-site\/\"><em>How to Get Reviews for Your Membership Site<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/how-to-get-reviews-for-your-membership-site\/\"><em>How to Get Reviews for Your Membership Site<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em><a href=\"https:\/\/memberpress.com\/ways-to-handle-positive-and-negative-feedback-about-your-membership-site\/\">5 Ways to Handle Positive and Negative Feedback About Your Membership Site<\/a><\/em><\/p>","content":[{"type":"text","data":"<em><a href=\"https:\/\/memberpress.com\/ways-to-handle-positive-and-negative-feedback-about-your-membership-site\/\">5 Ways to Handle Positive and Negative Feedback About Your Membership Site<\/a><\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em><a href=\"https:\/\/memberpress.com\/social-media-listening-ears-on\/\">Social Media Listening: Ears On!<\/a><\/em><\/p>","content":[{"type":"text","data":"<em><a href=\"https:\/\/memberpress.com\/social-media-listening-ears-on\/\">Social Media Listening: Ears On!<\/a><\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>\n\nIf you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n<\/p>","content":[{"type":"text","data":"\n\nIf you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/19483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/20788"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=19483"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/19483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/19506"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=19483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=19483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=19483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}