{"id":19483,"date":"2019-10-07T10:26:10","date_gmt":"2019-10-07T16:26:10","guid":{"rendered":"https:\/\/memberpress.com\/?p=19483"},"modified":"2019-10-07T10:26:12","modified_gmt":"2019-10-07T16:26:12","slug":"can-user-reviews-really-help-hurt-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","title":{"rendered":"\u00bfPueden las rese\u00f1as de usuarios ayudar o perjudicar realmente a su negocio en l\u00ednea?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Con el auge de los negocios en l\u00ednea, la importancia y la popularidad de las opiniones de los usuarios han aumentado r\u00e1pidamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las rese\u00f1as en l\u00ednea ayudan a los clientes potenciales y a los consumidores a decidir si su negocio en l\u00ednea merece la pena o no. Y con el paso del tiempo, las opiniones han demostrado ser esenciales para su negocio. Si tiene un negocio en l\u00ednea, NECESITA rese\u00f1as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero, \u00bfcu\u00e1nto peso tienen realmente? \u00bfPueden literalmente hacer o deshacer su negocio? En este post, exploraremos las formas en que las opiniones de los usuarios pueden ayudar o perjudicar a su negocio en l\u00ednea.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Opiniones de usuarios: Lo bueno<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay una serie de cosas positivas que vienen con tener comentarios de los usuarios para su sitio de membres\u00eda o negocio en l\u00ednea, especialmente si son positivos.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mayor atenci\u00f3n<\/strong> - Una de las mejores cosas de tener rese\u00f1as es que puede atraer una mayor atenci\u00f3n a su organizaci\u00f3n de afiliaci\u00f3n o negocio en l\u00ednea. <\/li><li><strong>Potencial para ganar m\u00e1s dinero<\/strong> - Debido a la mayor visibilidad de su negocio en l\u00ednea, esto tambi\u00e9n puede aumentar sus posibilidades de vender m\u00e1s afiliaciones y ganar m\u00e1s dinero.<\/li><li><strong>M\u00e1s confianza\/credibilidad<\/strong> \u2013 \u00bfAlguna vez has pensado en comprar un producto y te has dado cuenta de que no ten\u00eda rese\u00f1as? Es probable que no conf\u00edes tanto en ese producto o que pienses que no ser\u00e1 de buena calidad. Las rese\u00f1as, sobre todo las positivas, ayudan a la gente a saber que tu empresa es una empresa real en cuyos productos y servicios se puede confiar. Esto tambi\u00e9n animar\u00e1 a la gente a probar tu producto.<\/li><li><strong>Impulso del marketing<\/strong> \u2013 Otra gran ventaja de contar con valoraciones positivas de los usuarios es que pueden complementar la estrategia de marketing de tu negocio basado en suscripciones. Puedes utilizar estas rese\u00f1as para promocionar tu negocio y dar a conocer a otros clientes potenciales que est\u00e1is haciendo un trabajo incre\u00edble.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Opiniones de usuarios: Lo malo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al igual que ocurre con las rese\u00f1as positivas, las negativas conllevan muchas consecuencias. Sin embargo, esas consecuencias pueden ser igual de perjudiciales si no tienes ninguna opini\u00f3n de los usuarios.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>P\u00e9rdida de credibilidad<\/strong> - Sin rese\u00f1as o con rese\u00f1as negativas de los usuarios, su empresa puede poner r\u00e1pidamente en peligro su reputaci\u00f3n y hacer que la gente no conf\u00ede en usted.<\/li><li><strong>Desanima a los clientes<\/strong> \u2013 Las cr\u00edticas negativas de los clientes dejan un mal sabor de boca al p\u00fablico y te impedir\u00e1n r\u00e1pidamente conseguir que tu programa de socios tenga \u00e9xito. Esos clientes insatisfechos podr\u00e1n acaparar la conversaci\u00f3n sobre tu negocio y alejar a mucha gente.<\/li><li><strong>P\u00e9rdida de ingresos<\/strong> - La ausencia de rese\u00f1as o las malas rese\u00f1as significan que la gente no est\u00e1 contenta con su producto, servicio o afiliaci\u00f3n. Como resultado, no se quedar\u00e1n a esperar a que usted mejore.<\/li><li><strong>Atenci\u00f3n negativa<\/strong> - No toda la atenci\u00f3n es buena. A veces, tener numerosas malas cr\u00edticas puede hacer que la gente est\u00e9 m\u00e1s atenta para asegurarse de no trabajar nunca con su empresa. En el mundo de las redes sociales, las palabras corren r\u00e1pido y la gente puede ser influenciada r\u00e1pidamente.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Reflexiones finales<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las consecuencias que conllevan las rese\u00f1as positivas o negativas pueden ser en cierto modo similares, pero se sit\u00faan en espectros diferentes. Gracias a Internet, estas rese\u00f1as pueden tener un impacto enorme en tu negocio y constituyen otro canal que puedes utilizar para promocionar tu negocio online. As\u00ed que no subestimes la importancia de las rese\u00f1as y anima a tus clientes a que dejen rese\u00f1as sobre tu negocio. Pueden dar una buena imagen de tu negocio y ofrecerte una forma de conocer la opini\u00f3n de tus clientes sobre lo que puedes mejorar o cu\u00e1les son los puntos fuertes de tu negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTiene su empresa opiniones en Internet? \u00bfQu\u00e9 opina de las empresas que tienen opiniones negativas o no tienen opiniones?<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Lecturas complementarias <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/how-to-get-reviews-for-your-membership-site\/\"><em>C\u00f3mo conseguir rese\u00f1as para su sitio web de afiliaci\u00f3n<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/memberpress.com\/es\/ways-to-handle-positive-and-negative-feedback-about-your-membership-site\/\">5 formas de gestionar los comentarios positivos y negativos sobre su sitio web de afiliaci\u00f3n<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/memberpress.com\/es\/social-media-listening-ears-on\/\">Escucha de las redes sociales: O\u00eddos atentos<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\nSi te ha gustado este post, s\u00edguenos en&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;para ver m\u00e1s contenidos. Tambi\u00e9n puede encontrar MemberPress en&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;y&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>With the rise of online businesses, the significance and popularity of user reviews have increased rapidly. Online reviews help potential customers and consumers decide whether or not your online business is worth pursuing. And as time has gone on, reviews have proven to be integral to your business. If you have an online business, you [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94,362],"tags":[462,322,584],"class_list":["post-19483","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-marketing","category-social-media","tag-membership-business","tag-online-business","tag-user-reviews","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"But how much weight do user reviews REALLY carry? 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