{"id":19655,"date":"2019-10-28T08:38:12","date_gmt":"2019-10-28T14:38:12","guid":{"rendered":"https:\/\/memberpress.com\/?p=19655"},"modified":"2020-05-29T16:15:52","modified_gmt":"2020-05-29T22:15:52","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/","title":{"rendered":"\u00bfQu\u00e9 es el SEO local y por qu\u00e9 es necesario?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Optimizaci\u00f3n para motores de b\u00fasqueda (SEO) (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/what-is-seo\/\" target=\"_blank\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> A menudo se piensa en ello como una forma de aumentar la visibilidad de tu sitio web en toda la red. Sin embargo, sobre todo en el caso de los peque\u00f1os comercios f\u00edsicos, a veces es m\u00e1s sensato dirigirse a los clientes potenciales que se encuentran f\u00edsicamente cerca.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab4de1a86a93\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab4de1a86a93\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/#What_Is_Local_SEO_and_Why_Do_You_Need_It\" >\u00bfQu\u00e9 es el SEO local y por qu\u00e9 es necesario?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/#How_Can_You_Get_Started_With_Local_SEO\" >\u00bfC\u00f3mo puede empezar con el SEO local?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/#1_Optimize_for_Location-Based_Keywords\" >1. Optimizar para palabras clave basadas en la ubicaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/#2_Claim_Your_Google_My_Business_Profile\" >2. Reclame su perfil de Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/#3_Write_a_Blog_Featuring_Topics_of_Local_Interest\" >3. Escribir un blog sobre temas de inter\u00e9s local<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, puedes poner en pr\u00e1ctica una estrategia conocida como \u2018SEO local\u2019 para indicar a los motores de b\u00fasqueda que tu ubicaci\u00f3n es importante y que debe influir en el posicionamiento de tu p\u00e1gina web. Con unos sencillos ajustes, podr\u00e1s dar a conocer el nombre de tu empresa entre los clientes de tu zona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, explicaremos qu\u00e9 es el SEO local y por qu\u00e9 es una buena estrategia para los propietarios de peque\u00f1as empresas y otras personas con sitios web espec\u00edficos para una ubicaci\u00f3n determinada. A continuaci\u00f3n, compartiremos algunos consejos para ponerlo en pr\u00e1ctica. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Local_SEO_and_Why_Do_You_Need_It\"><\/span>\u00bfQu\u00e9 es el SEO local y por qu\u00e9 es necesario?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El SEO local se refiere al proceso de optimizar su contenido para que aparezca en las b\u00fasquedas espec\u00edficas de su ubicaci\u00f3n. Por ejemplo, si tiene un bed and breakfast en Denver (Colorado), es posible que desee aplicar algunas estrategias para aumentar la probabilidad de que su sitio aparezca en b\u00fasquedas como \"alojamiento en Denver\" o \"bed and breakfast Denver\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ya est\u00e1s aplicando las mejores pr\u00e1cticas de SEO para mejorar tu posicionamiento, esto puede parecerte excesivo. Sin embargo, para poder competir con grandes marcas como Amazon y Walmart, <a href=\"https:\/\/memberpress.com\/es\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"peque\u00f1as empresas (se abre en una nueva pesta\u00f1a)\">peque\u00f1as empresas<\/a> necesitan una ventaja para aparecer en los resultados de b\u00fasqueda. Adem\u00e1s, las estad\u00edsticas demuestran que la optimizaci\u00f3n para las b\u00fasquedas basadas en la ubicaci\u00f3n tiene muchas ventajas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, las b\u00fasquedas que contengan los t\u00e9rminos \"cerca de m\u00ed\" o \"cerca de\". <a rel=\"noreferrer noopener\" aria-label=\"aument\u00f3 un 900% (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">aument\u00f3 un 900<\/a> entre 2013 y 2017, y las cifras han seguido subiendo desde entonces. El 84% de las b\u00fasquedas relacionadas con la ubicaci\u00f3n buscan comida o restaurantes, mientras que el 56% utilizan b\u00fasquedas \"cerca de m\u00ed\" para encontrar entretenimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s, <a rel=\"noreferrer noopener\" aria-label=\"72% de los clientes (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">El 72% de los clientes<\/a> que realizan b\u00fasquedas locales visitan una tienda en un radio de ocho kil\u00f3metros de su ubicaci\u00f3n. Dicho todo esto, invertir en SEO local puede aumentar significativamente su visibilidad online, as\u00ed como el n\u00famero de personas que cruzan sus puertas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Get_Started_With_Local_SEO\"><\/span>\u00bfC\u00f3mo puede empezar con el SEO local?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si las cifras anteriores te han convencido de que el SEO local es imprescindible para tu negocio, est\u00e1s de suerte. A continuaci\u00f3n te ofrecemos tres consejos clave para mejorar la posici\u00f3n de tu p\u00e1gina web en los resultados de b\u00fasqueda locales, y ninguno de ellos es dif\u00edcil de poner en pr\u00e1ctica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimize_for_Location-Based_Keywords\"><\/span>1. Optimizar para palabras clave basadas en la ubicaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Del mismo modo que ya optimiza su sitio utilizando t\u00e9rminos de b\u00fasqueda populares relacionados con su sector, puede incorporar algunas palabras y frases espec\u00edficas para indicar a los rastreadores de los motores de b\u00fasqueda su ubicaci\u00f3n. Algunos ejemplos populares son su tipo de negocio junto con \"cerca de m\u00ed\", as\u00ed como con el nombre de su ciudad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay varias formas de determinar qu\u00e9 palabras clave son las m\u00e1s adecuadas para tu sitio web. En primer lugar, ten en cuenta a tu p\u00fablico. Si quieres atraer a visitantes de fuera de la ciudad (como en nuestro ejemplo anterior de un bed and breakfast), lo m\u00e1s sensato es utilizar el nombre de tu ciudad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, a los restaurantes, las tiendas de ropa y otros peque\u00f1os negocios que puedan resultar de inter\u00e9s para las personas que ya se encuentran en sus inmediaciones les puede ir mejor si utilizan palabras clave del tipo \u201ccerca de m\u00ed\u201d para optimizar su contenido. Si necesitas m\u00e1s orientaci\u00f3n, quiz\u00e1 te interese utilizar una herramienta de planificaci\u00f3n de palabras clave como SEMRush:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"La p\u00e1gina de inicio de SEMRush.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esto le dar\u00e1 una idea del volumen de b\u00fasqueda de la palabra clave elegida, as\u00ed como de las alternativas que puede considerar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Claim_Your_Google_My_Business_Profile\"><\/span>2. Reclame su <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (se abre en una nueva pesta\u00f1a)\">Google My Business<\/a> Perfil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (se abre en una nueva pesta\u00f1a)\">Google My Business<\/a> es una plataforma que permite a los propietarios de empresas compartir detalles clave con clientes potenciales en Google Maps y en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"Ejemplo de perfil de Google My Business para una cafeter\u00eda local en una SERP de Google.\" class=\"wp-image-19658\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-300x198.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-768x507.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1536x1014.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-2048x1351.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-840x554.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1037x684.png 1037w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1561x1030.png 1561w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-700x462.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-156x103.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1080x713.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esta es una forma sencilla de que los usuarios que realizan b\u00fasquedas puedan consultar tu horario de apertura, tu informaci\u00f3n de contacto y otros datos importantes antes incluso de llegar a tu p\u00e1gina web. Google crea autom\u00e1ticamente estos perfiles, pero tienes que \u2018reivindicar\u2019 formalmente el tuyo para poder modificarlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ello, vaya a la p\u00e1gina principal de Google My Business y haga clic en el enlace <em>Gestionar ahora<\/em> bot\u00f3n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"La p\u00e1gina de inicio de Google My Business.\" class=\"wp-image-19659\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-768x435.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1536x870.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-2048x1160.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-840x476.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1208x684.png 1208w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1819x1030.png 1819w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1080x611.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, introduce el nombre de tu empresa y selecci\u00f3nalo en el men\u00fa desplegable que aparece. Si no ves tu empresa en la lista, puedes hacer clic en <em>A\u00f1ade tu empresa a Google<\/em> y siga las instrucciones proporcionadas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Encontrar o a\u00f1adir una nueva empresa en Google.\" class=\"wp-image-19660\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-768x487.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1536x973.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-2048x1298.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-268x170.png 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-840x532.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1079x684.png 1079w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1626x1030.png 1626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-700x444.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1080x684.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas encontrado o a\u00f1adido tu empresa, tendr\u00e1s que hacer clic en <em>Gestionar ahora<\/em> otra vez:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"Seleccionar su empresa de los resultados sugeridos por Google.\" class=\"wp-image-19661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-768x427.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1536x854.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-306x170.png 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-840x467.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1216x676.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-700x389.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1080x600.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now.png 1734w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Para comprobar que eres, efectivamente, el propietario de la empresa que intentas reclamar, Google te pedir\u00e1 que facilites un n\u00famero de tel\u00e9fono, una direcci\u00f3n de correo electr\u00f3nico o una direcci\u00f3n f\u00edsica a la que pueda enviarte un c\u00f3digo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Opciones de verificaci\u00f3n de Google My Business.\" class=\"wp-image-19662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-768x476.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1536x951.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-840x520.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1105x684.png 1105w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1664x1030.png 1664w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-700x433.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-156x97.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1080x669.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas recibido e introducido tu c\u00f3digo, podr\u00e1s editar tu perfil. Te recomendamos que, adem\u00e1s de la informaci\u00f3n de tu negocio, a\u00f1adas fotos y rese\u00f1as para atraer a m\u00e1s usuarios que realicen b\u00fasquedas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_a_Blog_Featuring_Topics_of_Local_Interest\"><\/span>3. Escribir un blog sobre temas de inter\u00e9s local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de contenidos es un m\u00e9todo de probada eficacia para aumentar el tr\u00e1fico de tu p\u00e1gina web. Si quieres atraer espec\u00edficamente a gente de la zona, quiz\u00e1 te interese tratar temas que resulten de inter\u00e9s para los habitantes de tu entorno m\u00e1s cercano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, podr\u00edas escribir res\u00famenes de festivales o eventos locales. Las rese\u00f1as de restaurantes, las entrevistas a propietarios de negocios locales y los temas relacionados con la actualidad local tambi\u00e9n son temas v\u00e1lidos para el blog de tu empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta pr\u00e1ctica no s\u00f3lo puede <a rel=\"noreferrer noopener\" aria-label=\"atraiga m\u00e1s visitantes a su sitio web (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">atraiga m\u00e1s visitantes a su sitio web<\/a>, pero tambi\u00e9n demuestra que te implicas y te comprometes con tu comunidad. Los clientes suelen tomar decisiones de compra <a rel=\"noreferrer noopener\" aria-label=\"en funci\u00f3n de sus valores (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">en funci\u00f3n de sus valores<\/a>Por ello, demostrar su alineaci\u00f3n con el entorno local podr\u00eda incluso impulsar las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas cosas que hay que tener en cuenta a la hora de crear un blog. Sin embargo, mantener una frecuencia constante <a rel=\"noreferrer noopener\" aria-label=\"Calendario de contabilizaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">calendario de contabilizaci\u00f3n<\/a>publicar contenidos relevantes para su p\u00fablico y prestar atenci\u00f3n a detalles como la gram\u00e1tica y la ortograf\u00eda le ayudar\u00e1n a perfeccionar su estrategia de marketing de contenidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las peque\u00f1as empresas se enfrentan a grandes dificultades a la hora de competir con las grandes cadenas. Sin embargo, con la estrategia adecuada, puedes aumentar tu visibilidad local para impulsar las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este post, compartimos tres consejos para mejorar su SEO local:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Optimice para palabras clave basadas en la ubicaci\u00f3n.<\/li><li>Reclama tu <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (se abre en una nueva pesta\u00f1a)\">Google My Business<\/a> perfil.<\/li><li>Escribir un blog sobre temas de inter\u00e9s local.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre el SEO local o sobre c\u00f3mo aplicarlo? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is often thought of in terms of increasing your site&#8217;s visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it&#8217;s wiser to appeal to potential customers who are physically close by. Fortunately, you can implement a strategy known as &#8216;local SEO&#8217; to let search engines know that your [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":19718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[],"class_list":["post-19655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Helping your small business stand out among the big box companies in search results can be difficult. 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