{"id":19655,"date":"2019-10-28T08:38:12","date_gmt":"2019-10-28T14:38:12","guid":{"rendered":"https:\/\/memberpress.com\/?p=19655"},"modified":"2020-05-29T16:15:52","modified_gmt":"2020-05-29T22:15:52","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/","title":{"rendered":"\u00bfQu\u00e9 es el SEO local y por qu\u00e9 es necesario?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Optimizaci\u00f3n para motores de b\u00fasqueda (SEO) (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/what-is-seo\/\" target=\"_blank\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> a menudo se piensa en t\u00e9rminos de aumentar la visibilidad de su sitio en toda la web. Sin embargo, sobre todo en el caso de los peque\u00f1os comercios, a veces es m\u00e1s sensato dirigirse a los clientes potenciales que est\u00e1n f\u00edsicamente cerca.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a75dfdd16183\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a75dfdd16183\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/#What_Is_Local_SEO_and_Why_Do_You_Need_It\" >\u00bfQu\u00e9 es el SEO local y por qu\u00e9 es necesario?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/#How_Can_You_Get_Started_With_Local_SEO\" >\u00bfC\u00f3mo puede empezar con el SEO local?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/#1_Optimize_for_Location-Based_Keywords\" >1. Optimizar para palabras clave basadas en la ubicaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/#2_Claim_Your_Google_My_Business_Profile\" >2. Reclame su perfil de Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/#3_Write_a_Blog_Featuring_Topics_of_Local_Interest\" >3. Escribir un blog sobre temas de inter\u00e9s local<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, puedes implementar una estrategia conocida como \u2018SEO local' para que los motores de b\u00fasqueda sepan que tu ubicaci\u00f3n es importante y que debe influir en la clasificaci\u00f3n de tu sitio web. Con unos sencillos ajustes, puedes hacer que el nombre de tu empresa aparezca ante los clientes de tu zona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, explicaremos qu\u00e9 es el SEO local y por qu\u00e9 es una medida inteligente para los propietarios de peque\u00f1as empresas y otras personas con sitios web espec\u00edficos. A continuaci\u00f3n, compartiremos algunos consejos para ponerlo en pr\u00e1ctica. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Local_SEO_and_Why_Do_You_Need_It\"><\/span>\u00bfQu\u00e9 es el SEO local y por qu\u00e9 es necesario?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El SEO local se refiere al proceso de optimizar tu contenido para que aparezca en b\u00fasquedas espec\u00edficas de una ubicaci\u00f3n. Por ejemplo, si tienes un bed and breakfast en Denver, Colorado, es posible que desees implementar algunas estrategias para aumentar la probabilidad de que tu sitio aparezca en b\u00fasquedas como \u201calojamiento en Denver\u201d o \u201cbed and breakfast Denver\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ya est\u00e1 utilizando las mejores pr\u00e1cticas de SEO para aumentar su clasificaci\u00f3n, esto puede parecer exagerado. Sin embargo, para competir con grandes marcas como Amazon y Walmart, <a href=\"https:\/\/memberpress.com\/es\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"peque\u00f1as empresas (se abre en una nueva pesta\u00f1a)\">peque\u00f1as empresas<\/a> necesitan una ventaja para aparecer en los resultados de b\u00fasqueda. Adem\u00e1s, las estad\u00edsticas demuestran que la optimizaci\u00f3n para las b\u00fasquedas basadas en la ubicaci\u00f3n tiene muchas ventajas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, las b\u00fasquedas que contienen los t\u00e9rminos \u201ccerca de m\u00ed\u201d o \u201ccerca\u201d.\u201d <a rel=\"noreferrer noopener\" aria-label=\"aument\u00f3 un 900% (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">aument\u00f3 un 900<\/a> entre 2013 y 2017, y las cifras han seguido aumentando desde entonces. El 84 % de las b\u00fasquedas relacionadas con la ubicaci\u00f3n se refieren a comida o restaurantes, mientras que el 56 % utiliza b\u00fasquedas \u201ccerca de m\u00ed\u201d para encontrar entretenimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s, <a rel=\"noreferrer noopener\" aria-label=\"72% de los clientes (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">El 72% de los clientes<\/a> que realizan b\u00fasquedas locales visitan una tienda en un radio de ocho kil\u00f3metros de su ubicaci\u00f3n. Dicho todo esto, invertir en SEO local puede aumentar significativamente su visibilidad online, as\u00ed como el n\u00famero de personas que cruzan sus puertas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Get_Started_With_Local_SEO\"><\/span>\u00bfC\u00f3mo puede empezar con el SEO local?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si las cifras anteriores le han convencido de que el SEO local es imprescindible para su negocio, est\u00e1 de suerte. Aqu\u00ed tienes tres consejos clave para dar a tu sitio web un impulso en las clasificaciones de b\u00fasqueda local, ninguno de los cuales es dif\u00edcil de implementar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimize_for_Location-Based_Keywords\"><\/span>1. Optimizar para palabras clave basadas en la ubicaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Del mismo modo que ya optimizas tu sitio web utilizando t\u00e9rminos de b\u00fasqueda populares relacionados con tu sector, puedes incorporar algunas palabras y frases espec\u00edficas para indicar a los rastreadores de los motores de b\u00fasqueda tu ubicaci\u00f3n. Algunos ejemplos populares son tu tipo de negocio junto con \u201ccerca de m\u00ed\u201d y el nombre de tu ciudad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay varias formas de determinar qu\u00e9 palabras clave son las m\u00e1s adecuadas para su sitio web. En primer lugar, tenga en cuenta su p\u00fablico. Si intenta atraer a visitantes de fuera (como en el ejemplo anterior de alojamiento y desayuno), utilizar el nombre de su ciudad es probablemente la opci\u00f3n m\u00e1s inteligente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, los restaurantes, las tiendas de ropa y otros peque\u00f1os negocios que probablemente sean de inter\u00e9s para las personas que ya se encuentran en sus alrededores pueden obtener mejores resultados utilizando palabras clave \u201ccerca de m\u00ed\u201d para optimizar su contenido. Para obtener m\u00e1s orientaci\u00f3n, puede considerar el uso de una herramienta de planificaci\u00f3n de palabras clave, como <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" title=\"Enlace de afiliaci\u00f3n de Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMRush<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"La p\u00e1gina de inicio de SEMRush.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esto le dar\u00e1 una idea del volumen de b\u00fasqueda de la palabra clave elegida, as\u00ed como de las alternativas que puede considerar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Claim_Your_Google_My_Business_Profile\"><\/span>2. Reclame su <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (se abre en una nueva pesta\u00f1a)\">Google My Business<\/a> Perfil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (se abre en una nueva pesta\u00f1a)\">Google My Business<\/a> es una plataforma que permite a los propietarios de empresas compartir detalles clave con clientes potenciales en Google Maps y en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"Ejemplo de perfil de Google My Business para una cafeter\u00eda local en una SERP de Google.\" class=\"wp-image-19658\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-300x198.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-768x507.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1536x1014.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-2048x1351.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-840x554.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1037x684.png 1037w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1561x1030.png 1561w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-700x462.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-156x103.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1080x713.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esta es una forma f\u00e1cil para que los usuarios vean tu horario de atenci\u00f3n, informaci\u00f3n de contacto y otros detalles importantes antes de llegar a tu sitio web. Google crea estos perfiles autom\u00e1ticamente, pero tienes que \u2018reclamar' el tuyo formalmente para poder modificarlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ello, vaya a la p\u00e1gina principal de Google My Business y haga clic en el enlace <em>Gestionar ahora<\/em> bot\u00f3n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"La p\u00e1gina de inicio de Google My Business.\" class=\"wp-image-19659\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-768x435.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1536x870.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-2048x1160.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-840x476.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1208x684.png 1208w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1819x1030.png 1819w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1080x611.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, introduzca el nombre de su empresa y selecci\u00f3nelo en el men\u00fa desplegable resultante. Si no ve su empresa en la lista, puede hacer clic en <em>A\u00f1ade tu empresa a Google<\/em> y siga las instrucciones proporcionadas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Encontrar o a\u00f1adir una nueva empresa en Google.\" class=\"wp-image-19660\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-768x487.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1536x973.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-2048x1298.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-268x170.png 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-840x532.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1079x684.png 1079w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1626x1030.png 1626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-700x444.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1080x684.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que haya encontrado o a\u00f1adido su empresa, deber\u00e1 hacer clic en <em>Gestionar ahora<\/em> otra vez:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"Seleccionar su empresa de los resultados sugeridos por Google.\" class=\"wp-image-19661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-768x427.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1536x854.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-306x170.png 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-840x467.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1216x676.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-700x389.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1080x600.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now.png 1734w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Para verificar que usted es, de hecho, el propietario de la empresa que est\u00e1 intentando reclamar, Google le pedir\u00e1 que proporcione un n\u00famero de tel\u00e9fono, una direcci\u00f3n de correo electr\u00f3nico o una direcci\u00f3n f\u00edsica a la que pueda enviar un c\u00f3digo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Opciones de verificaci\u00f3n de Google My Business.\" class=\"wp-image-19662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-768x476.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1536x951.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-840x520.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1105x684.png 1105w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1664x1030.png 1664w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-700x433.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-156x97.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1080x669.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de recibir e introducir su c\u00f3digo, podr\u00e1 editar su perfil. Considera la posibilidad de a\u00f1adir fotos y rese\u00f1as adem\u00e1s de la informaci\u00f3n de tu negocio, para atraer a m\u00e1s buscadores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_a_Blog_Featuring_Topics_of_Local_Interest\"><\/span>3. Escribir un blog sobre temas de inter\u00e9s local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de contenidos es un m\u00e9todo probado para mejorar el tr\u00e1fico de su sitio web. Si lo que quiere es atraer a la poblaci\u00f3n local, puede tratar temas que interesen a los habitantes de su zona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, puedes escribir res\u00famenes de festivales o eventos locales. Las rese\u00f1as de restaurantes, las entrevistas a propietarios de negocios locales y los temas relacionados con las noticias locales tambi\u00e9n son temas viables para el blog de tu negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta pr\u00e1ctica no s\u00f3lo puede <a rel=\"noreferrer noopener\" aria-label=\"atraiga m\u00e1s visitantes a su sitio web (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">atraiga m\u00e1s visitantes a su sitio web<\/a>Pero tambi\u00e9n demuestra que est\u00e1 comprometido e invierte en su comunidad. Los clientes suelen tomar decisiones de compra <a rel=\"noreferrer noopener\" aria-label=\"en funci\u00f3n de sus valores (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">en funci\u00f3n de sus valores<\/a>Por ello, demostrar su alineaci\u00f3n con el entorno local podr\u00eda incluso impulsar las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son muchas las cosas que hay que hacer para lanzar un blog. Sin embargo, mantener <a rel=\"noreferrer noopener\" aria-label=\"Calendario de contabilizaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">calendario de contabilizaci\u00f3n<\/a>publicar contenidos relevantes para su p\u00fablico y prestar atenci\u00f3n a detalles como la gram\u00e1tica y la ortograf\u00eda le ayudar\u00e1n a perfeccionar su estrategia de marketing de contenidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las peque\u00f1as empresas tienen todas las de perder a la hora de competir con las grandes empresas. <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> empresas. Sin embargo, con la estrategia adecuada, puede aumentar su visibilidad local para impulsar las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este post, compartimos tres consejos para mejorar su SEO local:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Optimice para palabras clave basadas en la ubicaci\u00f3n.<\/li><li>Reclama tu <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (se abre en una nueva pesta\u00f1a)\">Google My Business<\/a> perfil.<\/li><li>Escribir un blog sobre temas de inter\u00e9s local.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre el SEO local o sobre c\u00f3mo aplicarlo? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is often thought of in terms of increasing your site\u2019s visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it\u2019s wiser to appeal to potential customers who are physically close by. Fortunately, you can implement a strategy known as \u2018local SEO\u2019 to let search engines know that your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[],"class_list":["post-19655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Helping your small business stand out among the big box companies in search results can be difficult. 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Implementing local SEO can help increase your visibility!","og:url":"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Local-SEO@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Local-SEO@2x.png","og:image:width":1480,"og:image:height":925,"article:published_time":"2019-10-28T14:38:12+00:00","article:modified_time":"2020-05-29T22:15:52+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"What Is Local SEO and Why Do You Need It?","twitter:description":"Helping your small business stand out among the big box companies in search results can be difficult. Implementing local SEO can help increase your visibility!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Local-SEO@2x.png"},"aioseo_meta_data":{"post_id":"19655","title":null,"description":"Ayudar a su peque\u00f1a empresa a destacar entre las grandes compa\u00f1\u00edas en los resultados de b\u00fasqueda puede ser dif\u00edcil. El SEO local puede ayudarle a aumentar su visibilidad.","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:09:50","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:48","updated":"2026-03-03 15:06:00"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tWhat Is Local SEO and Why Do You Need It?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Business","link":"https:\/\/memberpress.com\/es\/blog\/category\/business\/"},{"label":"What Is Local SEO and Why Do You Need It?","link":"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">Search Engine Optimization (SEO)<\/a> is often thought of in terms of increasing your site's visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it's wiser to appeal to potential customers who are physically close by.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">Search Engine Optimization (SEO)<\/a> is often thought of in terms of increasing your site's visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it's wiser to appeal to potential customers who are physically close by.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Fortunately, you can implement a strategy known as 'local SEO' to let search engines know that your location is important, and it should play a role in your site's ranking. With a few simple tweaks, you can get your business' name in front of customers in your area.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Fortunately, you can implement a strategy known as 'local SEO' to let search engines know that your location is important, and it should play a role in your site's ranking. With a few simple tweaks, you can get your business' name in front of customers in your area.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this post, we'll explain what local SEO is and why it's a smart move for small business owners and others with location-specific websites. Then we'll share a few tips for implementing it. Let's get started!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this post, we'll explain what local SEO is and why it's a smart move for small business owners and others with location-specific websites. Then we'll share a few tips for implementing it. Let's get started!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">What Is Local SEO and Why Do You Need It?<\/h2>","content":"\u00bfQu\u00e9 es el SEO local y por qu\u00e9 es necesario?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Local SEO refers to the process of optimizing your content to appear in location-specific searches. For instance, if you run a bed and breakfast in Denver, Colorado, you may want to implement some strategies to increase the likelihood that your site will appear in searches like \"Denver lodging\" or \"bed and breakfast Denver\".<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Local SEO refers to the process of optimizing your content to appear in location-specific searches. For instance, if you run a bed and breakfast in Denver, Colorado, you may want to implement some strategies to increase the likelihood that your site will appear in searches like \"Denver lodging\" or \"bed and breakfast Denver\".<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you're already using SEO best practices to increase your rankings, this may seem like overkill. However, in order to compete with huge name brands such as Amazon and Walmart, <a href=\"https:\/\/memberpress.com\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"small businesses (opens in a new tab)\">small businesses<\/a> need a leg up in order to appear in search results. Also, statistics show that there are many key benefits to optimizing for location-based searches. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you're already using SEO best practices to increase your rankings, this may seem like overkill. However, in order to compete with huge name brands such as Amazon and Walmart, <a href=\"https:\/\/memberpress.com\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"small businesses (opens in a new tab)\">small businesses<\/a> need a leg up in order to appear in search results. Also, statistics show that there are many key benefits to optimizing for location-based searches. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For starters, searches containing the terms \"near me\" or \"close by\" <a rel=\"noreferrer noopener\" aria-label=\"increased by 900 percent (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">increased by 900 percent<\/a> between 2013 and 2017, and the numbers have continued to go up since then. 84 percent of location-related searchers are looking for food or restaurants, while 56 percent use \"near me\" searches to find entertainment.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For starters, searches containing the terms \"near me\" or \"close by\" <a rel=\"noreferrer noopener\" aria-label=\"increased by 900 percent (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">increased by 900 percent<\/a> between 2013 and 2017, and the numbers have continued to go up since then. 84 percent of location-related searchers are looking for food or restaurants, while 56 percent use \"near me\" searches to find entertainment.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 percent of customers (opens in a new tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 percent of customers<\/a> who conduct local searches visit a store within five miles of their location. With all of this said, investing in local SEO can significantly increase your online visibility, as well as the number of people who walk through your doors.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 percent of customers (opens in a new tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 percent of customers<\/a> who conduct local searches visit a store within five miles of their location. With all of this said, investing in local SEO can significantly increase your online visibility, as well as the number of people who walk through your doors.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Can You Get Started With Local SEO?<\/h2>","content":"\u00bfC\u00f3mo puede empezar con el SEO local?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If the numbers above have convinced you that local SEO is a must for your business, then you're in luck. Here are three key tips for giving your website a boost in local search rankings, none of which are difficult to implement.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If the numbers above have convinced you that local SEO is a must for your business, then you're in luck. Here are three key tips for giving your website a boost in local search rankings, none of which are difficult to implement.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Optimize for Location-Based Keywords<\/h3>","content":"1. Optimizar para palabras clave basadas en la ubicaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Just as you may already optimize your site using popular search terms related to your industry, you can incorporate some specific words and phrases to tip search engine crawlers off to your location. Popular examples include your business type paired with \"near me\", as well as with the name of your city.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Just as you may already optimize your site using popular search terms related to your industry, you can incorporate some specific words and phrases to tip search engine crawlers off to your location. Popular examples include your business type paired with \"near me\", as well as with the name of your city.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There are a few ways to narrow down which keywords are best suited to your site. First, consider your audience. If you're trying to appeal to out-of-towners (like in our bed and breakfast example earlier), using your city's name is probably the smarter route.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There are a few ways to narrow down which keywords are best suited to your site. First, consider your audience. If you're trying to appeal to out-of-towners (like in our bed and breakfast example earlier), using your city's name is probably the smarter route.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \"near me\" keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as SEMRush:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \"near me\" keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as SEMRush:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"The SEMRush homepage.\" class=\"wp-image-19657\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","data":{"alt":"The SEMRush homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","align":"center"},"style":{"width":2784,"height":1428,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This will give you an idea of the search volume of your chosen keyword, as well as any alternatives you may want to consider.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This will give you an idea of the search volume of your chosen keyword, as well as any alternatives you may want to consider.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Claim Your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> Profile<\/h3>","content":"2. Reclame su perfil de Google My Business","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> is a platform that enables business owners to share key details with potential customers in Google Maps and on Search Engine Results Pages (SERPs):<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> is a platform that enables business owners to share key details with potential customers in Google Maps and on Search Engine Results Pages (SERPs):<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"An example of a Google My Business profile for a local cafe on a Google SERP.\" class=\"wp-image-19658\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png","data":{"alt":"An example of a Google My Business profile for a local cafe on a Google SERP.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png","align":"center"},"style":{"width":2064,"height":1362,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally 'claim' yours in order to modify it.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally 'claim' yours in order to modify it.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">To do so, go to the Google My Business home page and click on the <em>Manage Now<\/em> button:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">To do so, go to the Google My Business home page and click on the <em>Manage Now<\/em> button:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"The Google My Business homepage.\" class=\"wp-image-19659\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png","data":{"alt":"The Google My Business homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png","align":"center"},"style":{"width":2780,"height":1574,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Then, enter your business' name and select it from the resulting drop-down menu. If you don't see your company listed, you can click on <em>Add your business to Google<\/em> and follow the instructions provided:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Then, enter your business' name and select it from the resulting drop-down menu. If you don't see your company listed, you can click on <em>Add your business to Google<\/em> and follow the instructions provided:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Finding or adding a new business to Google.\" class=\"wp-image-19660\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png","data":{"alt":"Finding or adding a new business to Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png","align":"center"},"style":{"width":2140,"height":1356,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once you've found or added your business, you'll need to click on <em>Manage Now<\/em> again:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once you've found or added your business, you'll need to click on <em>Manage Now<\/em> again:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"Selecting your business from Google's suggested results.\" class=\"wp-image-19661\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png","data":{"alt":"Selecting your business from Google's suggested results.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png","align":"center"},"style":{"width":1734,"height":964,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In order to verify that you are, in fact, the owner of the business you're trying to claim, Google will ask you to provide a phone number, email address, or physical address where it can send a code:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In order to verify that you are, in fact, the owner of the business you're trying to claim, Google will ask you to provide a phone number, email address, or physical address where it can send a code:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Google My Business' verification options.\" class=\"wp-image-19662\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png","data":{"alt":"Google My Business' verification options.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png","align":"center"},"style":{"width":2048,"height":1268,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">After you receive and enter your code, you'll be able to edit your profile. Consider adding photos and reviews in addition to your business' information, in order to attract more searchers.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">After you receive and enter your code, you'll be able to edit your profile. Consider adding photos and reviews in addition to your business' information, in order to attract more searchers.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Write a Blog Featuring Topics of Local Interest<\/h3>","content":"3. Escribir un blog sobre temas de inter\u00e9s local","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Content marketing is a tried-and-true method for improving your website's traffic. If you're hoping to draw in locals specifically, you might want to cover topics of interest to those in your immediate area.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Content marketing is a tried-and-true method for improving your website's traffic. If you're hoping to draw in locals specifically, you might want to cover topics of interest to those in your immediate area.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For example, you could write recaps of local festivals or events. Restaurant reviews, interviews with local business owners, and subjects related to local news are also all viable topics for your business' blog.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For example, you could write recaps of local festivals or events. Restaurant reviews, interviews with local business owners, and subjects related to local news are also all viable topics for your business' blog.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This practice may not only <a rel=\"noreferrer noopener\" aria-label=\"bring more visitors to your site (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">bring more visitors to your site<\/a>, but it also shows that you're engaged and invested in your community. Customers often make shopping decisions <a rel=\"noreferrer noopener\" aria-label=\"based on their values (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">based on their values<\/a>, so demonstrating your alignment with the local environment could even boost sales.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This practice may not only <a rel=\"noreferrer noopener\" aria-label=\"bring more visitors to your site (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">bring more visitors to your site<\/a>, but it also shows that you're engaged and invested in your community. Customers often make shopping decisions <a rel=\"noreferrer noopener\" aria-label=\"based on their values (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">based on their values<\/a>, so demonstrating your alignment with the local environment could even boost sales.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There's a lot that goes into launching a blog. However, keeping a consistent <a rel=\"noreferrer noopener\" aria-label=\"posting schedule (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">posting schedule<\/a>, publishing content that is relevant to your audience, and paying attention to details such as grammar and spelling go a long way towards refining your content marketing strategy.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There's a lot that goes into launching a blog. However, keeping a consistent <a rel=\"noreferrer noopener\" aria-label=\"posting schedule (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">posting schedule<\/a>, publishing content that is relevant to your audience, and paying attention to details such as grammar and spelling go a long way towards refining your content marketing strategy.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Small businesses have the odds stacked against them when it comes to competing with big box companies. However, with the right strategy, you can increase your local visibility to drive sales.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Small businesses have the odds stacked against them when it comes to competing with big box companies. However, with the right strategy, you can increase your local visibility to drive sales.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this post, we shared three tips for improving your local SEO:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this post, we shared three tips for improving your local SEO:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Optimize for location-based keywords.<\/li><li>Claim your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> profile.<\/li><li>Write a blog featuring topics of local interest.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Optimice para palabras clave basadas en la ubicaci\u00f3n.<\/li><li>Reclama tu <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (se abre en una nueva pesta\u00f1a)\">Google My Business<\/a> perfil.<\/li><li>Escribir un blog sobre temas de inter\u00e9s local.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Do you have any questions about local SEO or how to implement it? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Do you have any questions about local SEO or how to implement it? Let us know in the comments section below!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/19655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=19655"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/19655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/19718"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=19655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=19655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=19655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}