{"id":19666,"date":"2019-10-30T10:00:38","date_gmt":"2019-10-30T16:00:38","guid":{"rendered":"https:\/\/memberpress.com\/?p=19666"},"modified":"2020-05-29T16:14:16","modified_gmt":"2020-05-29T22:14:16","slug":"conduct-seo-audit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/","title":{"rendered":"C\u00f3mo realizar una auditor\u00eda SEO en su sitio WordPress"},"content":{"rendered":"<p class=\"wp-block-paragraph\">No hay duda de que optimizar tu p\u00e1gina web para los motores de b\u00fasqueda es fundamental si quieres <a rel=\"noreferrer noopener\" aria-label=\"dirigir el tr\u00e1fico (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">impulsar el tr\u00e1fico<\/a>. Sin embargo, aunque la optimizaci\u00f3n para motores de b\u00fasqueda (SEO) de tu sitio web estuviera en perfectas condiciones cuando lo lanzaste, puede deteriorarse con el tiempo.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abbfc44e39e4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abbfc44e39e4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#An_Introduction_to_SEO_Auditing_for_WordPress\" >Introducci\u00f3n a la auditor\u00eda SEO para WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\" >C\u00f3mo realizar una auditor\u00eda SEO en su sitio WordPress (en 5 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#1_Conduct_Keyword_Research_and_Analyze_Your_Content\" >1. Realice una investigaci\u00f3n de palabras clave y analice su contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#2_Determine_the_Quality_of_Your_Current_Backlinks\" >2. Determine la calidad de sus v\u00ednculos de retroceso actuales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#3_Run_Performance_Tests_and_Implement_Speed_Optimization\" >3. Ejecutar pruebas de rendimiento e implementar la optimizaci\u00f3n de la velocidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\" >4. Eval\u00faa la adaptabilidad de tu sitio web y realiza los ajustes necesarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#5_Create_a_Schedule_to_Conduct_Future_Audits\" >5. Crear un calendario para realizar futuras auditor\u00edas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Por eso es fundamental realizar auditor\u00edas de SEO peri\u00f3dicas. Al supervisar la posici\u00f3n de tu sitio web en los resultados de b\u00fasqueda e identificar las \u00e1reas que necesitan mejoras, podr\u00e1s aumentar la visibilidad de tu sitio en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, te presentaremos la auditor\u00eda SEO y te explicaremos por qu\u00e9 es fundamental para tu sitio web de WordPress. A continuaci\u00f3n, te guiaremos paso a paso para que realices tu primera auditor\u00eda. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_SEO_Auditing_for_WordPress\"><\/span>Introducci\u00f3n a la auditor\u00eda SEO para WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018La \u2019auditor\u00eda\u00bb es la pr\u00e1ctica de examinar algo de forma sistem\u00e1tica con el fin de determinar su validez. En lo que respecta a tu sitio web de WordPress, hay muchos tipos de auditor\u00edas que puedes realizar, entre ellas las de contenido, seguridad, experiencia de usuario (UX), rendimiento y SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dada la rapidez con la que suele cambiar el panorama digital, es importante mantener tu sitio web actualizado en todos los aspectos. Las auditor\u00edas son una pr\u00e1ctica recomendable para evaluar el estado de tu sitio web, de modo que puedas detectar aquellas \u00e1reas que deben ponerse al d\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una auditor\u00eda SEO puede consistir en la comprobaci\u00f3n de varios aspectos clave de su sitio que influyen en su posici\u00f3n en los motores de b\u00fasqueda, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Palabras clave:<\/strong> T\u00e9rminos relacionados con su sitio y su contenido que probablemente busquen los usuarios.<\/li><li><strong>Backlinks:<\/strong> Enlaces a su sitio, internos o externos.<\/li><li><strong>Rendimiento:<\/strong> La velocidad de carga de su sitio para los visitantes.<\/li><li><strong>Capacidad de respuesta:<\/strong> La optimizaci\u00f3n de su sitio web para el uso m\u00f3vil.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque estos elementos son fundamentales para la forma en que los rastreadores de los motores de b\u00fasqueda y los usuarios perciben tu sitio web, es posible que no te des cuenta de que hay alg\u00fan problema con ellos en tu interacci\u00f3n diaria con el panel de control. Una auditor\u00eda completa te ayudar\u00e1 a sacarlos a la luz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\"><\/span>C\u00f3mo realizar una auditor\u00eda SEO en su sitio WordPress (en 5 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las auditor\u00edas de SEO pueden llevar bastante tiempo, debido a la atenci\u00f3n al detalle que requieren. A continuaci\u00f3n, hemos resumido cinco pasos fundamentales del proceso, con sugerencias sobre c\u00f3mo optimizarlos siempre que sea posible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Conduct_Keyword_Research_and_Analyze_Your_Content\"><\/span>1. Realice una investigaci\u00f3n de palabras clave y analice su contenido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La optimizaci\u00f3n de palabras clave es uno de los pilares fundamentales de un SEO de calidad. Analizar m\u00e1s a fondo tu situaci\u00f3n en este aspecto te ayudar\u00e1 a mejorar tu estrategia de contenido de cara al futuro y, posiblemente, tambi\u00e9n a mejorar tu posicionamiento en los buscadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, determine para qu\u00e9 t\u00e9rminos est\u00e1 clasificado su sitio. Herramientas como <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> puede ayudarle con esto:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"La herramienta de b\u00fasqueda de palabras clave SEMRush.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Piensa si las palabras clave m\u00e1s estrechamente relacionadas con tu sitio web son aquellas por las que quieres posicionarte. Si no es as\u00ed, sabr\u00e1s que debes ajustar tu estrategia de contenido de cara al futuro, con el fin de alinearla mejor con tus objetivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya que est\u00e1s, quiz\u00e1 te interese echar un vistazo a algunos de tus contenidos con mejor rendimiento. Comprueba que tus entradas m\u00e1s populares est\u00e9n totalmente optimizadas para sus palabras clave objetivo, as\u00ed como para otros factores de SEO on-page. Un plugin como <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> puede ayudar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"El plugin Yoast SEO.\" class=\"wp-image-19671\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-768x250.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1536x499.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-523x170.png 523w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-840x273.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1216x395.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1832x596.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-700x228.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1080x351.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sus listas de comprobaci\u00f3n le indicar\u00e1n las \u00e1reas que podr\u00edan mejorarse, para que sus entradas m\u00e1s valiosas sigan atrayendo tr\u00e1fico a su sitio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Determine_the_Quality_of_Your_Current_Backlinks\"><\/span>2. Determine la calidad de sus v\u00ednculos de retroceso actuales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Enlaces de retroceso <a href=\"https:\/\/memberpress.com\/es\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"desempe\u00f1an un papel importante (se abre en una nueva pesta\u00f1a)\">desempe\u00f1an un papel importante<\/a> a la hora de transmitir a los rastreadores de los motores de b\u00fasqueda la credibilidad, la autoridad y la relevancia de tu sitio web. Sin embargo, en lo que respecta a esta parte de tu sitio web, prima m\u00e1s la calidad que la cantidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizando SEMrush\u2019s <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Herramienta de auditor\u00eda de backlinks<\/a>puede cribar todos los enlaces a su sitio para encontrar los que puedan considerarse spam o de baja calidad:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"La herramienta de auditor\u00eda de backlinks SEMRush.\" class=\"wp-image-19672\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-768x421.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1536x841.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-2048x1121.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-840x460.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1216x666.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1832x1003.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-700x383.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1080x591.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas identificado estos enlaces problem\u00e1ticos, tienes dos opciones. La mejor opci\u00f3n es ponerte en contacto con el propietario del sitio web que tiene un enlace hacia el tuyo y pedirle que elimine ese enlace no deseado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si eso no funciona, puedes \u2018desautorizar\u2019 los enlaces de baja calidad para que los rastreadores de los motores de b\u00fasqueda los ignoren al indexar tu sitio web. Puedes hacerlo en <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (se abre en una nueva pesta\u00f1a)\">Consola de b\u00fasqueda de Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"La herramienta de desautorizaci\u00f3n de enlaces de Google.\" class=\"wp-image-19673\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-300x116.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-768x296.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1536x592.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-2048x789.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-441x170.png 441w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-840x324.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1216x468.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1832x706.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-700x270.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1080x416.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En la Herramienta de desautorizaci\u00f3n de enlaces, s\u00f3lo tiene que seleccionar su sitio en el men\u00fa desplegable y hacer clic en el bot\u00f3n <em>Desautorizar enlaces<\/em> . A continuaci\u00f3n, suba un archivo de texto sin formato que contenga una lista de los enlaces que desea que Google ignore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_Performance_Tests_and_Implement_Speed_Optimization\"><\/span>3. Ejecutar pruebas de rendimiento e implementar la optimizaci\u00f3n de la velocidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque pueda parecer que no guardan relaci\u00f3n, el rendimiento es un factor clave para el SEO de tu sitio web. Google <a rel=\"noreferrer noopener\" aria-label=\"premia los sitios de carga r\u00e1pida frente a los lentos (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">premia los sitios de carga r\u00e1pida por encima de los lentos<\/a>, por lo que es importante asegurarse de que funciona a plena velocidad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen <a rel=\"noreferrer noopener\" aria-label=\"muchas herramientas de prueba de velocidad (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/check-monitor-performance-membership-site\/\" target=\"_blank\">muchas herramientas de prueba de velocidad<\/a> que podr\u00edas tener en cuenta para evaluar el rendimiento de tu sitio web. Uno de ellos es <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (se abre en una nueva pesta\u00f1a)\">Pingdom<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"La herramienta de prueba de velocidad Pingdom.\" class=\"wp-image-19674\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-768x256.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1536x512.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-2048x682.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-510x170.png 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-840x280.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1216x405.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1832x610.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-700x233.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-156x52.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1080x360.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La ventaja de esta plataforma frente a otras opciones es que permite realizar pruebas desde diferentes ubicaciones, lo que permite detectar problemas que afectan a los usuarios de todo el mundo, en lugar de solo a los de una \u00fanica zona. Una vez finalizada la prueba, Pingdom ofrecer\u00e1 sugerencias para mejorar la velocidad de tu sitio web:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"Resultados de las pruebas de velocidad de Pingdom con sugerencias para mejorar el rendimiento de la p\u00e1gina.\" class=\"wp-image-19675\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-768x408.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1536x816.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-2048x1088.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-320x170.png 320w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-840x446.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1216x646.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1832x973.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-700x372.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1080x574.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Siga estas directrices lo mejor que pueda para que su sitio web cargue m\u00e1s r\u00e1pido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\"><\/span>4. Eval\u00faa la adaptabilidad de tu sitio web y realiza los ajustes necesarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque muchos sitios web \u2014especialmente los creados con WordPress\u2014 ahora se adaptan a distintos tama\u00f1os de pantalla, todav\u00eda hay muchos que no lo hacen. Si <a rel=\"noreferrer noopener\" aria-label=\"tu sitio web no es responsive (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/is-your-site-mobile-friendly\/\" target=\"_blank\">Tu p\u00e1gina web no es adaptativa<\/a>, es m\u00e1s probable que pierdas usuarios de dispositivos m\u00f3viles que se frustren al intentar utilizarlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, Google ha <a rel=\"noreferrer noopener\" aria-label=\"promoci\u00f3n de sitios responsivos (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favorecer los sitios responsivos<\/a> frente a aquellos que no ofrecen una experiencia m\u00f3vil agradable. No adaptarse podr\u00eda suponer un duro golpe para tu posicionamiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si hace tiempo que no lo has hecho, visita tu p\u00e1gina web desde un smartphone y f\u00edjate si se adapta a la pantalla m\u00e1s peque\u00f1a o si tienes que ampliarla y desplazarte para poder leerla. En caso de que ocurra lo segundo, tendr\u00e1s que realizar algunos cambios en el dise\u00f1o de tu p\u00e1gina web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Probablemente, la forma m\u00e1s sencilla de hacer que un sitio de WordPress sea responsivo es elegir un tema apto para m\u00f3viles:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"Resultados de la b\u00fasqueda de temas adaptables en el directorio de temas de WordPress.\" class=\"wp-image-19676\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-768x471.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1536x941.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-2048x1255.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-277x170.png 277w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-840x515.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1116x684.png 1116w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1681x1030.png 1681w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1080x662.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, si tu sitio web y tu marca est\u00e1n muy consolidados, esto puede ser m\u00e1s f\u00e1cil de decir que de hacer. Como alternativa, quiz\u00e1 te interese plantearte utilizar Jetpack:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"El plugin Jetpack.\" class=\"wp-image-19677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-300x105.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-768x269.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1536x538.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-485x170.png 485w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-840x294.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1216x426.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-700x245.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-156x55.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1080x378.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin.png 1736w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Este plugin todo en uno incluye un <a rel=\"noreferrer noopener\" aria-label=\"Tema para m\u00f3viles (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Tema para m\u00f3viles<\/a> que puede convertir tu p\u00e1gina web no adaptativa en una compatible con los smartphones, sin que tengas que cambiar de plantilla. Es mucho m\u00e1s sencillo y r\u00e1pido que un redise\u00f1o completo de la p\u00e1gina web, y adem\u00e1s te proporciona el impulso necesario en materia de SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Schedule_to_Conduct_Future_Audits\"><\/span>5. Crear un calendario para realizar futuras auditor\u00edas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al finalizar tu primera auditor\u00eda de SEO, es recomendable programar ya la siguiente. Esta pr\u00e1ctica resulta especialmente \u00fatil si se convierte en una parte habitual de tu rutina de mantenimiento continuo, as\u00ed que plant\u00e9ate establecer un calendario formal de auditor\u00edas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La frecuencia con la que debes realizar estas revisiones depende de tu sitio web. En el caso de sitios web peque\u00f1os y est\u00e1ticos que no cambian con mucha frecuencia, probablemente bastar\u00e1 con una revisi\u00f3n al a\u00f1o. Cuanto m\u00e1s contenido din\u00e1mico tengas, con mayor frecuencia tendr\u00e1s que auditar tu sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los blogs peque\u00f1os y los sitios de comercio electr\u00f3nico probablemente funcionar\u00e1n mejor con dos auditor\u00edas al a\u00f1o, por ejemplo, mientras que los sitios medianos y grandes pueden necesitar revisiones trimestrales. Si su sitio web es muy grande y publica contenido nuevo varias veces al d\u00eda, puede que incluso quiera invertir en auditor\u00edas mensuales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una auditor\u00eda SEO exhaustiva puede revelar problemas ocultos en su sitio que podr\u00edan estar afectando a su visibilidad. Si los resuelve, podr\u00e1 volver a gestionar su sitio y ver c\u00f3mo llega el tr\u00e1fico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada se describen los cinco pasos clave que deber\u00e1s seguir para llevar a cabo tu primera auditor\u00eda de SEO:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Realice una investigaci\u00f3n de palabras clave y analice su contenido.<\/li><li>Determine la calidad de sus v\u00ednculos de retroceso actuales.<\/li><li>Realice pruebas de rendimiento y optimice la velocidad.<\/li><li>Eval\u00faa la adaptabilidad de tu sitio web y realiza los ajustes necesarios.<\/li><li>Crear un calendario para realizar futuras auditor\u00edas.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre las auditor\u00edas SEO? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>There&#8217;s no doubt that optimizing your website for search engines is key if you want to drive traffic. However, even if your site&#8217;s Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time. That&#8217;s why conducting regular SEO audits is key. By monitoring the state of your site&#8217;s rankings [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":19726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-19666","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Visibility is key for driving traffic to your WordPress website. 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