{"id":19666,"date":"2019-10-30T10:00:38","date_gmt":"2019-10-30T16:00:38","guid":{"rendered":"https:\/\/memberpress.com\/?p=19666"},"modified":"2020-05-29T16:14:16","modified_gmt":"2020-05-29T22:14:16","slug":"conduct-seo-audit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/","title":{"rendered":"C\u00f3mo realizar una auditor\u00eda SEO en su sitio WordPress"},"content":{"rendered":"<p>No hay duda de que optimizar su sitio web para los motores de b\u00fasqueda es clave si quiere <a rel=\"noreferrer noopener\" aria-label=\"dirigir el tr\u00e1fico (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">impulsar el tr\u00e1fico<\/a>. Sin embargo, incluso si la optimizaci\u00f3n para motores de b\u00fasqueda (SEO) de su sitio estaba en plena forma cuando lo lanz\u00f3, puede deteriorarse con el tiempo.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a186de0e8836\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a186de0e8836\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#An_Introduction_to_SEO_Auditing_for_WordPress\" >Introducci\u00f3n a la auditor\u00eda SEO para WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\" >C\u00f3mo realizar una auditor\u00eda SEO en su sitio WordPress (en 5 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#1_Conduct_Keyword_Research_and_Analyze_Your_Content\" >1. Realice una investigaci\u00f3n de palabras clave y analice su contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#2_Determine_the_Quality_of_Your_Current_Backlinks\" >2. Determine la calidad de sus v\u00ednculos de retroceso actuales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#3_Run_Performance_Tests_and_Implement_Speed_Optimization\" >3. Ejecutar pruebas de rendimiento e implementar la optimizaci\u00f3n de la velocidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\" >4. Eval\u00fae la capacidad de respuesta de su sitio web y realice los ajustes necesarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#5_Create_a_Schedule_to_Conduct_Future_Audits\" >5. Crear un calendario para realizar futuras auditor\u00edas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Por eso es fundamental realizar auditor\u00edas SEO peri\u00f3dicas. Al supervisar el estado de las clasificaciones de su sitio y se\u00f1alar las \u00e1reas que necesitan mejoras, puede aumentar la visibilidad de su sitio en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP).<\/p>\n\n\n\n<p>En esta entrada, le presentaremos la auditor\u00eda SEO y le explicaremos por qu\u00e9 es crucial para su sitio WordPress. A continuaci\u00f3n, le explicaremos c\u00f3mo realizar su primera auditor\u00eda. \u00a1Vamos a empezar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_SEO_Auditing_for_WordPress\"><\/span>Introducci\u00f3n a la auditor\u00eda SEO para WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u2018La 'auditor\u00eda\u00bb es la pr\u00e1ctica de examinar sistem\u00e1ticamente algo con el fin de determinar su validez. En lo que respecta a tu sitio web de WordPress, hay muchos tipos de auditor\u00edas que puedes realizar, incluyendo auditor\u00edas de contenido, seguridad, experiencia de usuario (UX), rendimiento y SEO.<\/p>\n\n\n\n<p>Dada la rapidez con la que suele cambiar el panorama en l\u00ednea, es importante mantener su sitio actualizado en todos los aspectos. Las auditor\u00edas son una buena pr\u00e1ctica para evaluar el estado de su sitio web y descubrir las \u00e1reas que necesitan actualizarse.<\/p>\n\n\n\n<p>Una auditor\u00eda SEO puede consistir en la comprobaci\u00f3n de varios aspectos clave de su sitio que influyen en su posici\u00f3n en los motores de b\u00fasqueda, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Palabras clave:<\/strong> T\u00e9rminos relacionados con su sitio y su contenido que probablemente busquen los usuarios.<\/li><li><strong>Backlinks:<\/strong> Enlaces a su sitio, internos o externos.<\/li><li><strong>Rendimiento:<\/strong> La velocidad de carga de su sitio para los visitantes.<\/li><li><strong>Capacidad de respuesta:<\/strong> La optimizaci\u00f3n de su sitio web para el uso m\u00f3vil.<\/li><\/ul>\n\n\n\n<p>Aunque estos elementos son clave para que los rastreadores de los motores de b\u00fasqueda y los usuarios experimenten su sitio, es posible que no note que hay algo mal en ellos en sus interacciones cotidianas con el panel de control. Una auditor\u00eda completa le ayudar\u00e1 a sacarlos a la luz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\"><\/span>C\u00f3mo realizar una auditor\u00eda SEO en su sitio WordPress (en 5 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las auditor\u00edas SEO pueden llevar bastante tiempo, debido a la atenci\u00f3n al detalle que requieren. A continuaci\u00f3n describimos cinco pasos fundamentales del proceso, con sugerencias sobre c\u00f3mo simplificarlos en la medida de lo posible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Conduct_Keyword_Research_and_Analyze_Your_Content\"><\/span>1. Realice una investigaci\u00f3n de palabras clave y analice su contenido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La optimizaci\u00f3n para palabras clave es una piedra angular de la calidad SEO. Echar un vistazo m\u00e1s de cerca a c\u00f3mo lo est\u00e1s haciendo en este sentido te ayudar\u00e1 con tu estrategia de contenidos de cara al futuro, y posiblemente tambi\u00e9n con tus rankings.<\/p>\n\n\n\n<p>Para empezar, determine para qu\u00e9 t\u00e9rminos est\u00e1 clasificado su sitio. Herramientas como <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> puede ayudarle con esto:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"La herramienta de b\u00fasqueda de palabras clave SEMRush.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Considere si las palabras clave m\u00e1s asociadas a su sitio web son aquellas por las que desea posicionarse. Si no es as\u00ed, sabr\u00e1s que debes ajustar tu estrategia de contenidos para alinearla mejor con tus objetivos.<\/p>\n\n\n\n<p>Mientras lo hace, es posible que desee echar un vistazo a algunos de sus contenidos de mayor rendimiento. Aseg\u00farate de que tus entradas m\u00e1s populares est\u00e1n totalmente optimizadas para sus palabras clave objetivo, as\u00ed como para otros factores de SEO on-page. Un plugin como <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> puede ayudar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"El plugin Yoast SEO.\" class=\"wp-image-19671\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-768x250.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1536x499.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-523x170.png 523w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-840x273.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1216x395.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1832x596.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-700x228.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1080x351.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Sus listas de comprobaci\u00f3n le indicar\u00e1n las \u00e1reas que podr\u00edan mejorarse, para que sus entradas m\u00e1s valiosas sigan atrayendo tr\u00e1fico a su sitio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Determine_the_Quality_of_Your_Current_Backlinks\"><\/span>2. Determine la calidad de sus v\u00ednculos de retroceso actuales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enlaces de retroceso <a href=\"https:\/\/memberpress.com\/es\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"desempe\u00f1an un papel importante (se abre en una nueva pesta\u00f1a)\">desempe\u00f1an un papel importante<\/a> para se\u00f1alar la credibilidad, autoridad y relevancia de su sitio a los rastreadores de los motores de b\u00fasqueda. Sin embargo, cuando se trata de esta parte de su sitio, es m\u00e1s importante la calidad que la cantidad.<\/p>\n\n\n\n<p>Utilizando <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" title=\"Enlace de afiliaci\u00f3n de Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMrush<\/a>'s <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Herramienta de auditor\u00eda de backlinks<\/a>puede cribar todos los enlaces a su sitio para encontrar los que puedan considerarse spam o de baja calidad:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"La herramienta de auditor\u00eda de backlinks SEMRush.\" class=\"wp-image-19672\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-768x421.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1536x841.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-2048x1121.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-840x460.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1216x666.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1832x1003.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-700x383.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1080x591.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Una vez identificados estos enlaces problem\u00e1ticos, tiene dos opciones. La opci\u00f3n preferible es ponerse en contacto con el propietario del sitio que le est\u00e1 enlazando y pedirle que elimine el enlace no deseado.<\/p>\n\n\n\n<p>Si eso falla, puede \u2018rechazar' los enlaces de baja calidad para que los rastreadores de los motores de b\u00fasqueda los ignoren al indexar su sitio. Puede hacerlo en <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (se abre en una nueva pesta\u00f1a)\">Consola de b\u00fasqueda de Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"La herramienta de desautorizaci\u00f3n de enlaces de Google.\" class=\"wp-image-19673\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-300x116.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-768x296.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1536x592.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-2048x789.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-441x170.png 441w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-840x324.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1216x468.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1832x706.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-700x270.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1080x416.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>En la Herramienta de desautorizaci\u00f3n de enlaces, s\u00f3lo tiene que seleccionar su sitio en el men\u00fa desplegable y hacer clic en el bot\u00f3n <em>Desautorizar enlaces<\/em> . A continuaci\u00f3n, suba un archivo de texto sin formato que contenga una lista de los enlaces que desea que Google ignore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_Performance_Tests_and_Implement_Speed_Optimization\"><\/span>3. Ejecutar pruebas de rendimiento e implementar la optimizaci\u00f3n de la velocidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aunque pueda parecer que no est\u00e1n relacionados, el rendimiento es un factor clave en el SEO de su sitio. Google <a rel=\"noreferrer noopener\" aria-label=\"premia los sitios de carga r\u00e1pida frente a los lentos (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">premia los sitios de carga r\u00e1pida por encima de los lentos<\/a>As\u00ed que es importante que corras a toda velocidad. <\/p>\n\n\n\n<p>Existen <a rel=\"noreferrer noopener\" aria-label=\"muchas herramientas de prueba de velocidad (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/check-monitor-performance-membership-site\/\" target=\"_blank\">muchas herramientas de prueba de velocidad<\/a> que puede tener en cuenta para comprobar el rendimiento de su sitio web. Uno de ellos es <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (se abre en una nueva pesta\u00f1a)\">Pingdom<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"La herramienta de prueba de velocidad Pingdom.\" class=\"wp-image-19674\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-768x256.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1536x512.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-2048x682.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-510x170.png 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-840x280.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1216x405.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1832x610.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-700x233.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-156x52.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1080x360.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>La ventaja de esta plataforma sobre otras opciones es que puede ejecutar pruebas desde diferentes lugares, revelando los problemas de los usuarios globales en lugar de los de una sola zona. Una vez finalizada la prueba, Pingdom le ofrecer\u00e1 sugerencias para mejorar la velocidad de su sitio:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"Resultados de las pruebas de velocidad de Pingdom con sugerencias para mejorar el rendimiento de la p\u00e1gina.\" class=\"wp-image-19675\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-768x408.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1536x816.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-2048x1088.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-320x170.png 320w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-840x446.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1216x646.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1832x973.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-700x372.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1080x574.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Siga estas directrices lo mejor que pueda para que su sitio web cargue m\u00e1s r\u00e1pido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\"><\/span>4. Eval\u00fae la capacidad de respuesta de su sitio web y realice los ajustes necesarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aunque muchos sitios -especialmente los creados con WordPress- se adaptan ahora a distintos tama\u00f1os de pantalla, todav\u00eda hay muchos que no lo hacen. Si <a rel=\"noreferrer noopener\" aria-label=\"tu sitio web no es responsive (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/is-your-site-mobile-friendly\/\" target=\"_blank\">su sitio web no es responsivo<\/a>es m\u00e1s probable que pierda usuarios m\u00f3viles que se frustren al intentar utilizarlo.<\/p>\n\n\n\n<p>Adem\u00e1s, Google ha <a rel=\"noreferrer noopener\" aria-label=\"promoci\u00f3n de sitios responsivos (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favorecer los sitios responsivos<\/a> sobre las que no ofrecen una experiencia m\u00f3vil agradable. No adaptarse podr\u00eda suponer un duro golpe para su clasificaci\u00f3n.<\/p>\n\n\n\n<p>Si hace tiempo que no lo haces, visita tu web en un smartphone y comprueba si cabe en una pantalla m\u00e1s peque\u00f1a o si tienes que hacer zoom y desplazarte para leerla. En el caso de que esto \u00faltimo sea cierto, tendr\u00e1s que ir haciendo algunos cambios en el dise\u00f1o de tu web.<\/p>\n\n\n\n<p>Probablemente, la forma m\u00e1s sencilla de hacer que un sitio de WordPress sea responsivo es elegir un tema apto para m\u00f3viles:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"Resultados de la b\u00fasqueda de temas adaptables en el directorio de temas de WordPress.\" class=\"wp-image-19676\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-768x471.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1536x941.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-2048x1255.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-277x170.png 277w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-840x515.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1116x684.png 1116w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1681x1030.png 1681w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1080x662.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Sin embargo, si su sitio web y su marca est\u00e1n muy consolidados, puede resultar m\u00e1s f\u00e1cil decirlo que hacerlo. Como alternativa, puede considerar el uso de <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\/\" title=\"Enlace de afiliaci\u00f3n a Jet Pack\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Jetpack<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"El plugin Jetpack.\" class=\"wp-image-19677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-300x105.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-768x269.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1536x538.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-485x170.png 485w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-840x294.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1216x426.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-700x245.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-156x55.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1080x378.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin.png 1736w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Este plugin todo en uno incluye un <a rel=\"noreferrer noopener\" aria-label=\"Tema para m\u00f3viles (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Tema para m\u00f3viles<\/a> que puede convertir su sitio web poco receptivo en uno apto para smartphones, sin necesidad de cambiar el tema. Es mucho m\u00e1s sencillo y r\u00e1pido que un redise\u00f1o completo del sitio, y adem\u00e1s proporciona el impulso SEO necesario.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Schedule_to_Conduct_Future_Audits\"><\/span>5. Crear un calendario para realizar futuras auditor\u00edas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez finalizada la primera auditor\u00eda SEO, es aconsejable planificar la siguiente. Esta pr\u00e1ctica es m\u00e1s \u00fatil si se convierte en una parte regular de su rutina de mantenimiento en curso, as\u00ed que considere la posibilidad de establecer un programa de auditor\u00eda formal para usted.<\/p>\n\n\n\n<p>La frecuencia con la que debe realizar estos ex\u00e1menes depende de su sitio web. Los sitios web peque\u00f1os y est\u00e1ticos que no cambian muy a menudo probablemente puedan arregl\u00e1rselas con s\u00f3lo uno al a\u00f1o. Cuanto m\u00e1s contenido din\u00e1mico tenga, m\u00e1s a menudo tendr\u00e1 que auditar su sitio.<\/p>\n\n\n\n<p>Los blogs peque\u00f1os y los sitios de comercio electr\u00f3nico probablemente funcionar\u00e1n mejor con dos auditor\u00edas al a\u00f1o, por ejemplo, mientras que los sitios medianos y grandes pueden necesitar revisiones trimestrales. Si su sitio web es muy grande y publica contenido nuevo varias veces al d\u00eda, puede que incluso quiera invertir en auditor\u00edas mensuales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una auditor\u00eda SEO exhaustiva puede revelar problemas ocultos en su sitio que podr\u00edan estar afectando a su visibilidad. Si los resuelve, podr\u00e1 volver a gestionar su sitio y ver c\u00f3mo llega el tr\u00e1fico.<\/p>\n\n\n\n<p>En este post se compart\u00edan cinco pasos clave que deber\u00e1 seguir para llevar a cabo su primera auditor\u00eda SEO:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Realice una investigaci\u00f3n de palabras clave y analice su contenido.<\/li><li>Determine la calidad de sus v\u00ednculos de retroceso actuales.<\/li><li>Realice pruebas de rendimiento y optimice la velocidad.<\/li><li>Eval\u00fae la capacidad de respuesta de su sitio web y realice los ajustes necesarios.<\/li><li>Crear un calendario para realizar futuras auditor\u00edas.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre las auditor\u00edas SEO? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>There\u2019s no doubt that optimizing your website for search engines is key if you want to drive traffic. However, even if your site\u2019s Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time. That\u2019s why conducting regular SEO audits is key. By monitoring the state of your site\u2019s rankings [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":{"0":"post-19666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Visibility is key for driving traffic to your WordPress website. 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However, even if your site's Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time.<\/p>","content":[{"type":"text","data":"There's no doubt that optimizing your website for search engines is key if you want to <a rel=\"noreferrer noopener\" aria-label=\"drive traffic (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">drive traffic<\/a>. However, even if your site's Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That's why conducting regular SEO audits is key. By monitoring the state of your site's rankings and pinpointing areas that need improvement, you can increase your site's visibility on Search Engine Results Pages (SERPs).<\/p>","content":[{"type":"text","data":"That's why conducting regular SEO audits is key. By monitoring the state of your site's rankings and pinpointing areas that need improvement, you can increase your site's visibility on Search Engine Results Pages (SERPs)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll introduce you to SEO auditing and explain why it's crucial for your WordPress site. Then we'll walk you through how to conduct your first audit. Let's get started!<\/p>","content":[{"type":"text","data":"In this post, we'll introduce you to SEO auditing and explain why it's crucial for your WordPress site. Then we'll walk you through how to conduct your first audit. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to SEO Auditing for WordPress<\/h2>","content":"Introducci\u00f3n a la auditor\u00eda SEO para WordPress","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>'Auditing' is the practice of systematically examining something in order to determine its validity. When it comes to your WordPress site, there are many types of audits you can conduct, including content, security, User Experience (UX), performance, and SEO audits.<\/p>","content":[{"type":"text","data":"'Auditing' is the practice of systematically examining something in order to determine its validity. When it comes to your WordPress site, there are many types of audits you can conduct, including content, security, User Experience (UX), performance, and SEO audits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Given how quickly the online landscape tends to change, it's important to keep your site up-to-date in all regards. Audits are a wise practice for evaluating the state of your site, so you can uncover areas that need to be brought up to speed.<\/p>","content":[{"type":"text","data":"Given how quickly the online landscape tends to change, it's important to keep your site up-to-date in all regards. Audits are a wise practice for evaluating the state of your site, so you can uncover areas that need to be brought up to speed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An SEO audit might consist of checking several key aspects of your site that influence its standing with search engines, such as:<\/p>","content":[{"type":"text","data":"An SEO audit might consist of checking several key aspects of your site that influence its standing with search engines, such as:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Keywords:<\/strong> Terms related to your site and its content that users are likely to search for.<\/li><li><strong>Backlinks:<\/strong> Links to your site, internal or external.<\/li><li><strong>Performance:<\/strong> How fast your site loads for visitors.<\/li><li><strong>Responsiveness:<\/strong> How well your site is optimized for mobile usage.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Palabras clave:<\/strong> T\u00e9rminos relacionados con su sitio y su contenido que probablemente busquen los usuarios.<\/li><li><strong>Backlinks:<\/strong> Enlaces a su sitio, internos o externos.<\/li><li><strong>Rendimiento:<\/strong> La velocidad de carga de su sitio para los visitantes.<\/li><li><strong>Capacidad de respuesta:<\/strong> La optimizaci\u00f3n de su sitio web para el uso m\u00f3vil.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although these elements are key to how search engine crawlers and users experience your site, you might not notice there's anything wrong with them in your day-to-day interactions with the dashboard. A full audit will help bring them to light.<\/p>","content":[{"type":"text","data":"Although these elements are key to how search engine crawlers and users experience your site, you might not notice there's anything wrong with them in your day-to-day interactions with the dashboard. A full audit will help bring them to light."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Conduct an SEO Audit on Your WordPress Site (In 5 Steps)<\/h2>","content":"C\u00f3mo realizar una auditor\u00eda SEO en su sitio WordPress (en 5 pasos)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO audits can be quite time-consuming, due to the attention to detail they require. Below, we've outlined five steps that are central to the process, with suggestions on how to streamline them when possible.<\/p>","content":[{"type":"text","data":"SEO audits can be quite time-consuming, due to the attention to detail they require. Below, we've outlined five steps that are central to the process, with suggestions on how to streamline them when possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Conduct Keyword Research and Analyze Your Content<\/h3>","content":"1. Realice una investigaci\u00f3n de palabras clave y analice su contenido","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Optimizing for keywords is a cornerstone of quality SEO. Taking a closer look at how you're doing in this regard will help you with your content strategy moving forward, and possibly with your rankings as well.<\/p>","content":[{"type":"text","data":"Optimizing for keywords is a cornerstone of quality SEO. Taking a closer look at how you're doing in this regard will help you with your content strategy moving forward, and possibly with your rankings as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To get started, determine what terms your site is ranking for. Tools such as <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> can help you with this:<\/p>","content":[{"type":"text","data":"To get started, determine what terms your site is ranking for. Tools such as <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> can help you with this:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"The SEMRush keyword research tool.\" class=\"wp-image-19657\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","data":{"alt":"The SEMRush keyword research tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","align":"center"},"style":{"width":2784,"height":1428,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Consider whether the keywords most strongly associated with your site are ones you want to be ranking for. If not, you'll know to tweak your content strategy going forward, in order to better align it with your goals.<\/p>","content":[{"type":"text","data":"Consider whether the keywords most strongly associated with your site are ones you want to be ranking for. If not, you'll know to tweak your content strategy going forward, in order to better align it with your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While you're at it, you may want to take a look at some of your highest-performing content. Check to make sure your most popular posts are fully optimized for their target keywords, as well as other on-page SEO factors. A plugin such as <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> can help:<\/p>","content":[{"type":"text","data":"While you're at it, you may want to take a look at some of your highest-performing content. Check to make sure your most popular posts are fully optimized for their target keywords, as well as other on-page SEO factors. A plugin such as <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> can help:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"The Yoast SEO plugin.\" class=\"wp-image-19671\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png","data":{"alt":"The Yoast SEO plugin.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png","align":"center"},"style":{"width":1870,"height":608,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Its checklists will point out areas that could use improvement, so that your most valuable posts continue to drive traffic to your site.<\/p>","content":[{"type":"text","data":"Its checklists will point out areas that could use improvement, so that your most valuable posts continue to drive traffic to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Determine the Quality of Your Current Backlinks<\/h3>","content":"2. Determine la calidad de sus v\u00ednculos de retroceso actuales","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Backlinks <a href=\"https:\/\/memberpress.com\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"play an important role (opens in a new tab)\">play an important role<\/a> in signaling your site's credibility, authority, and relevance to search engine crawlers. However, it's more about quality than quantity when it comes to this part of your site.<\/p>","content":[{"type":"text","data":"Backlinks <a href=\"https:\/\/memberpress.com\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"play an important role (opens in a new tab)\">play an important role<\/a> in signaling your site's credibility, authority, and relevance to search engine crawlers. However, it's more about quality than quantity when it comes to this part of your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using SEMrush's <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Backlink Audit Tool<\/a>, you can sift through all the links to your site to find any that might be considered spam or otherwise low quality:<\/p>","content":[{"type":"text","data":"Using SEMrush's <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Backlink Audit Tool<\/a>, you can sift through all the links to your site to find any that might be considered spam or otherwise low quality:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"The SEMRush backlink audit tool.\" class=\"wp-image-19672\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png","data":{"alt":"The SEMRush backlink audit tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png","align":"center"},"style":{"width":2798,"height":1532,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Once you've identified these problematic links, you have two choices. The preferable option is to contact the owner of the site that is linking back to you, asking them to remove the unwanted backlink.<\/p>","content":[{"type":"text","data":"Once you've identified these problematic links, you have two choices. The preferable option is to contact the owner of the site that is linking back to you, asking them to remove the unwanted backlink."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If that fails, you can 'disavow' low-quality links so that search engine crawlers will ignore them when indexing your site. You can do this in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (opens in a new tab)\">Google Search Console<\/a>:<\/p>","content":[{"type":"text","data":"If that fails, you can 'disavow' low-quality links so that search engine crawlers will ignore them when indexing your site. You can do this in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (opens in a new tab)\">Google Search Console<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"The Google disavow links tool.\" class=\"wp-image-19673\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png","data":{"alt":"The Google disavow links tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png","align":"center"},"style":{"width":2368,"height":912,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>In the Disavow Links Tool, simply select your site from the drop-down menu and click on the <em>Disavow Links<\/em> button. Then, upload a plain text file containing a list of the links you wish for Google to ignore.<\/p>","content":[{"type":"text","data":"In the Disavow Links Tool, simply select your site from the drop-down menu and click on the <em>Disavow Links<\/em> button. Then, upload a plain text file containing a list of the links you wish for Google to ignore."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Run Performance Tests and Implement Speed Optimization<\/h3>","content":"3. Ejecutar pruebas de rendimiento e implementar la optimizaci\u00f3n de la velocidad","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Although they may seem unrelated, performance is a key factor in your site's SEO. Google <a rel=\"noreferrer noopener\" aria-label=\"prizes fast-loading sites above slow ones (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">prizes fast-loading sites above slow ones<\/a>, so making sure you're running at top speed is important. <\/p>","content":[{"type":"text","data":"Although they may seem unrelated, performance is a key factor in your site's SEO. Google <a rel=\"noreferrer noopener\" aria-label=\"prizes fast-loading sites above slow ones (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">prizes fast-loading sites above slow ones<\/a>, so making sure you're running at top speed is important. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are <a rel=\"noreferrer noopener\" aria-label=\"many speed test tools (opens in a new tab)\" href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\">many speed test tools<\/a> you might consider for testing your site's performance. One is <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (opens in a new tab)\">Pingdom<\/a>:<\/p>","content":[{"type":"text","data":"There are <a rel=\"noreferrer noopener\" aria-label=\"many speed test tools (opens in a new tab)\" href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\">many speed test tools<\/a> you might consider for testing your site's performance. One is <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (opens in a new tab)\">Pingdom<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"The Pingdom speed test tool.\" class=\"wp-image-19674\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png","data":{"alt":"The Pingdom speed test tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png","align":"center"},"style":{"width":2372,"height":790,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The advantage of this platform over other options is that you can run tests from different locations, revealing issues for global users instead of those in a single area. Once the test is complete, Pingdom will provide suggestions for shaping up your site's speed:<\/p>","content":[{"type":"text","data":"The advantage of this platform over other options is that you can run tests from different locations, revealing issues for global users instead of those in a single area. Once the test is complete, Pingdom will provide suggestions for shaping up your site's speed:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"Pingdom speed test results with page performance improvement suggestions.\" class=\"wp-image-19675\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png","data":{"alt":"Pingdom speed test results with page performance improvement suggestions.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png","align":"center"},"style":{"width":2714,"height":1442,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Follow these guidelines to the best of your ability to get your site loading faster.<\/p>","content":[{"type":"text","data":"Follow these guidelines to the best of your ability to get your site loading faster."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Assess Your Site's Responsiveness and Make Necessary Adjustments<\/h3>","content":"4. Eval\u00fae la capacidad de respuesta de su sitio web y realice los ajustes necesarios","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>While many sites \u2013 especially those created with WordPress \u2013 now adapt to fit various screen sizes, there are still plenty that don't. If <a rel=\"noreferrer noopener\" aria-label=\"your website isn't responsive (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">your website isn't responsive<\/a>, you're more likely to lose mobile users who become frustrated while trying to use it.<\/p>","content":[{"type":"text","data":"While many sites \u2013 especially those created with WordPress \u2013 now adapt to fit various screen sizes, there are still plenty that don't. If <a rel=\"noreferrer noopener\" aria-label=\"your website isn't responsive (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">your website isn't responsive<\/a>, you're more likely to lose mobile users who become frustrated while trying to use it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, Google has taken to <a rel=\"noreferrer noopener\" aria-label=\"promoting responsive sites (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoring responsive sites<\/a> over those that don't provide a pleasant mobile experience. Failing to adapt could be a blow to your rankings.<\/p>","content":[{"type":"text","data":"Plus, Google has taken to <a rel=\"noreferrer noopener\" aria-label=\"promoting responsive sites (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoring responsive sites<\/a> over those that don't provide a pleasant mobile experience. Failing to adapt could be a blow to your rankings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you haven't done so in a while, visit your site on a smartphone and note whether it fits within the smaller screen, or if you have to zoom and scroll in order to read it. In the event that the latter is true, you'll need to go about making some changes to your web design.<\/p>","content":[{"type":"text","data":"If you haven't done so in a while, visit your site on a smartphone and note whether it fits within the smaller screen, or if you have to zoom and scroll in order to read it. In the event that the latter is true, you'll need to go about making some changes to your web design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Probably the simplest way to make a WordPress site responsive is by choosing a mobile-friendly theme:<\/p>","content":[{"type":"text","data":"Probably the simplest way to make a WordPress site responsive is by choosing a mobile-friendly theme:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"Search results for responsive themes in the WordPress Theme Directory.\" class=\"wp-image-19676\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png","data":{"alt":"Search results for responsive themes in the WordPress Theme Directory.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png","align":"center"},"style":{"width":2598,"height":1592,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, if your site and branding are very well-established, this can be easier said than done. As an alternative, you may want to consider using Jetpack:<\/p>","content":[{"type":"text","data":"However, if your site and branding are very well-established, this can be easier said than done. As an alternative, you may want to consider using Jetpack:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"The Jetpack plugin.\" class=\"wp-image-19677\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png","data":{"alt":"The Jetpack plugin.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png","align":"center"},"style":{"width":1736,"height":608,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This all-in-one plugin includes a <a rel=\"noreferrer noopener\" aria-label=\"Mobile Theme feature (opens in a new tab)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Mobile Theme feature<\/a> that can turn your un-responsive site into a smartphone-friendly one, without requiring you to change your theme. It's much simpler and faster than a complete site redesign, and still provides the needed SEO boost.<\/p>","content":[{"type":"text","data":"This all-in-one plugin includes a <a rel=\"noreferrer noopener\" aria-label=\"Mobile Theme feature (opens in a new tab)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Mobile Theme feature<\/a> that can turn your un-responsive site into a smartphone-friendly one, without requiring you to change your theme. It's much simpler and faster than a complete site redesign, and still provides the needed SEO boost."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">5. Create a Schedule to Conduct Future Audits<\/h3>","content":"5. Crear un calendario para realizar futuras auditor\u00edas","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As you wrap up your first SEO audit, it's wise to put your next one on the books. This practice is most helpful if it becomes a regular part of your ongoing maintenance routine, so consider setting up a formal audit schedule for yourself.<\/p>","content":[{"type":"text","data":"As you wrap up your first SEO audit, it's wise to put your next one on the books. This practice is most helpful if it becomes a regular part of your ongoing maintenance routine, so consider setting up a formal audit schedule for yourself."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>How often you should conduct these examinations depends on your site. Small, static websites that don't change very often can probably get by with just one per year. The more dynamic content you have, the more often you'll need to audit your site.<\/p>","content":[{"type":"text","data":"How often you should conduct these examinations depends on your site. Small, static websites that don't change very often can probably get by with just one per year. The more dynamic content you have, the more often you'll need to audit your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Small blogs and e-commerce sites will probably do best with two audits per year, for example, while medium and larger sites may need quarterly check-ins. If your website is very large and posting new content multiple times every day, you may even want to invest in monthly audits.<\/p>","content":[{"type":"text","data":"Small blogs and e-commerce sites will probably do best with two audits per year, for example, while medium and larger sites may need quarterly check-ins. If your website is very large and posting new content multiple times every day, you may even want to invest in monthly audits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A thorough SEO audit can reveal hidden issues with your site that could be impacting its visibility. By clearing them up, you can get back to managing your site and watching the traffic roll in.<\/p>","content":[{"type":"text","data":"A thorough SEO audit can reveal hidden issues with your site that could be impacting its visibility. By clearing them up, you can get back to managing your site and watching the traffic roll in."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This post shared five key steps you'll want in order to take to conduct your first SEO audit:<\/p>","content":[{"type":"text","data":"This post shared five key steps you'll want in order to take to conduct your first SEO audit:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Conduct keyword research and analyze your content.<\/li><li>Determine the quality of your current backlinks.<\/li><li>Run performance tests and implement speed optimization.<\/li><li>Assess your site's responsiveness and make necessary adjustments.<\/li><li>Create a schedule to conduct future audits.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Realice una investigaci\u00f3n de palabras clave y analice su contenido.<\/li><li>Determine la calidad de sus v\u00ednculos de retroceso actuales.<\/li><li>Realice pruebas de rendimiento y optimice la velocidad.<\/li><li>Eval\u00fae la capacidad de respuesta de su sitio web y realice los ajustes necesarios.<\/li><li>Crear un calendario para realizar futuras auditor\u00edas.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about SEO audits? Ask away in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about SEO audits? Ask away in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/19666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=19666"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/19666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/19726"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=19666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=19666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=19666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}