{"id":19666,"date":"2019-10-30T10:00:38","date_gmt":"2019-10-30T16:00:38","guid":{"rendered":"https:\/\/memberpress.com\/?p=19666"},"modified":"2020-05-29T16:14:16","modified_gmt":"2020-05-29T22:14:16","slug":"conduct-seo-audit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/","title":{"rendered":"How to Conduct an SEO Audit on Your WordPress Site"},"content":{"rendered":"\n<p>There's no doubt that optimizing your website for search engines is key if you want to <a rel=\"noreferrer noopener\" aria-label=\"drive traffic (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">drive traffic<\/a>. However, even if your site's Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c6e5311d7e4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c6e5311d7e4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#An_Introduction_to_SEO_Auditing_for_WordPress\" >An Introduction to SEO Auditing for WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\" >How to Conduct an SEO Audit on Your WordPress Site (In 5 Steps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#1_Conduct_Keyword_Research_and_Analyze_Your_Content\" >1. Conduct Keyword Research and Analyze Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#2_Determine_the_Quality_of_Your_Current_Backlinks\" >2. Determine the Quality of Your Current Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#3_Run_Performance_Tests_and_Implement_Speed_Optimization\" >3. Run Performance Tests and Implement Speed Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\" >4. Assess Your Site's Responsiveness and Make Necessary Adjustments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#5_Create_a_Schedule_to_Conduct_Future_Audits\" >5. Create a Schedule to Conduct Future Audits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/conduct-seo-audit\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>That's why conducting regular SEO audits is key. By monitoring the state of your site's rankings and pinpointing areas that need improvement, you can increase your site's visibility on Search Engine Results Pages (SERPs).<\/p>\n\n\n\n<p>In this post, we'll introduce you to SEO auditing and explain why it's crucial for your WordPress site. Then we'll walk you through how to conduct your first audit. Let's get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_SEO_Auditing_for_WordPress\"><\/span>An Introduction to SEO Auditing for WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u2018Auditing' is the practice of systematically examining something in order to determine its validity. When it comes to your WordPress site, there are many types of audits you can conduct, including content, security, User Experience (UX), performance, and SEO audits.<\/p>\n\n\n\n<p>Given how quickly the online landscape tends to change, it's important to keep your site up-to-date in all regards. Audits are a wise practice for evaluating the state of your site, so you can uncover areas that need to be brought up to speed.<\/p>\n\n\n\n<p>An SEO audit might consist of checking several key aspects of your site that influence its standing with search engines, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Keywords:<\/strong> Terms related to your site and its content that users are likely to search for.<\/li><li><strong>Backlinks:<\/strong> Links to your site, internal or external.<\/li><li><strong>Performance:<\/strong> How fast your site loads for visitors.<\/li><li><strong>Responsiveness:<\/strong> How well your site is optimized for mobile usage.<\/li><\/ul>\n\n\n\n<p>Although these elements are key to how search engine crawlers and users experience your site, you might not notice there's anything wrong with them in your day-to-day interactions with the dashboard. A full audit will help bring them to light.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\"><\/span>How to Conduct an SEO Audit on Your WordPress Site (In 5 Steps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO audits can be quite time-consuming, due to the attention to detail they require. Below, we've outlined five steps that are central to the process, with suggestions on how to streamline them when possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Conduct_Keyword_Research_and_Analyze_Your_Content\"><\/span>1. Conduct Keyword Research and Analyze Your Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Optimizing for keywords is a cornerstone of quality SEO. Taking a closer look at how you're doing in this regard will help you with your content strategy moving forward, and possibly with your rankings as well.<\/p>\n\n\n\n<p>To get started, determine what terms your site is ranking for. Tools such as <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> can help you with this:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"The SEMRush keyword research tool.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Consider whether the keywords most strongly associated with your site are ones you want to be ranking for. If not, you'll know to tweak your content strategy going forward, in order to better align it with your goals.<\/p>\n\n\n\n<p>While you're at it, you may want to take a look at some of your highest-performing content. Check to make sure your most popular posts are fully optimized for their target keywords, as well as other on-page SEO factors. A plugin such as <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> can help:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"The Yoast SEO plugin.\" class=\"wp-image-19671\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-768x250.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1536x499.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-523x170.png 523w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-840x273.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1216x395.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1832x596.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-700x228.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1080x351.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Its checklists will point out areas that could use improvement, so that your most valuable posts continue to drive traffic to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Determine_the_Quality_of_Your_Current_Backlinks\"><\/span>2. Determine the Quality of Your Current Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Backlinks <a href=\"https:\/\/memberpress.com\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"play an important role (opens in a new tab)\">play an important role<\/a> in signaling your site's credibility, authority, and relevance to search engine crawlers. However, it's more about quality than quantity when it comes to this part of your site.<\/p>\n\n\n\n<p>Using <a href=\"https:\/\/memberpress.com\/go\/semrush\" title=\"Semrush Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMrush<\/a>'s <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Backlink Audit Tool<\/a>, you can sift through all the links to your site to find any that might be considered spam or otherwise low quality:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"The SEMRush backlink audit tool.\" class=\"wp-image-19672\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-768x421.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1536x841.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-2048x1121.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-840x460.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1216x666.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1832x1003.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-700x383.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1080x591.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Once you've identified these problematic links, you have two choices. The preferable option is to contact the owner of the site that is linking back to you, asking them to remove the unwanted backlink.<\/p>\n\n\n\n<p>If that fails, you can \u2018disavow' low-quality links so that search engine crawlers will ignore them when indexing your site. You can do this in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (opens in a new tab)\">Google Search Console<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"The Google disavow links tool.\" class=\"wp-image-19673\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-300x116.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-768x296.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1536x592.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-2048x789.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-441x170.png 441w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-840x324.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1216x468.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1832x706.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-700x270.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1080x416.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>In the Disavow Links Tool, simply select your site from the drop-down menu and click on the <em>Disavow Links<\/em> button. Then, upload a plain text file containing a list of the links you wish for Google to ignore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_Performance_Tests_and_Implement_Speed_Optimization\"><\/span>3. Run Performance Tests and Implement Speed Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Although they may seem unrelated, performance is a key factor in your site's SEO. Google <a rel=\"noreferrer noopener\" aria-label=\"prizes fast-loading sites above slow ones (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">prizes fast-loading sites above slow ones<\/a>, so making sure you're running at top speed is important. <\/p>\n\n\n\n<p>There are <a rel=\"noreferrer noopener\" aria-label=\"many speed test tools (opens in a new tab)\" href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\">many speed test tools<\/a> you might consider for testing your site's performance. One is <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (opens in a new tab)\">Pingdom<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"The Pingdom speed test tool.\" class=\"wp-image-19674\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-768x256.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1536x512.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-2048x682.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-510x170.png 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-840x280.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1216x405.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1832x610.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-700x233.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-156x52.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1080x360.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>The advantage of this platform over other options is that you can run tests from different locations, revealing issues for global users instead of those in a single area. Once the test is complete, Pingdom will provide suggestions for shaping up your site's speed:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"Pingdom speed test results with page performance improvement suggestions.\" class=\"wp-image-19675\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-768x408.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1536x816.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-2048x1088.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-320x170.png 320w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-840x446.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1216x646.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1832x973.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-700x372.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1080x574.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Follow these guidelines to the best of your ability to get your site loading faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\"><\/span>4. Assess Your Site's Responsiveness and Make Necessary Adjustments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While many sites \u2013 especially those created with WordPress \u2013 now adapt to fit various screen sizes, there are still plenty that don't. If <a rel=\"noreferrer noopener\" aria-label=\"your website isn't responsive (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">your website isn't responsive<\/a>, you're more likely to lose mobile users who become frustrated while trying to use it.<\/p>\n\n\n\n<p>Plus, Google has taken to <a rel=\"noreferrer noopener\" aria-label=\"promoting responsive sites (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoring responsive sites<\/a> over those that don't provide a pleasant mobile experience. Failing to adapt could be a blow to your rankings.<\/p>\n\n\n\n<p>If you haven't done so in a while, visit your site on a smartphone and note whether it fits within the smaller screen, or if you have to zoom and scroll in order to read it. In the event that the latter is true, you'll need to go about making some changes to your web design.<\/p>\n\n\n\n<p>Probably the simplest way to make a WordPress site responsive is by choosing a mobile-friendly theme:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"Search results for responsive themes in the WordPress Theme Directory.\" class=\"wp-image-19676\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-768x471.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1536x941.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-2048x1255.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-277x170.png 277w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-840x515.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1116x684.png 1116w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1681x1030.png 1681w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1080x662.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>However, if your site and branding are very well-established, this can be easier said than done. As an alternative, you may want to consider using <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\" title=\"Jet Pack Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Jetpack<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"The Jetpack plugin.\" class=\"wp-image-19677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-300x105.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-768x269.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1536x538.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-485x170.png 485w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-840x294.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1216x426.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-700x245.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-156x55.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1080x378.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin.png 1736w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>This all-in-one plugin includes a <a rel=\"noreferrer noopener\" aria-label=\"Mobile Theme feature (opens in a new tab)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Mobile Theme feature<\/a> that can turn your un-responsive site into a smartphone-friendly one, without requiring you to change your theme. It's much simpler and faster than a complete site redesign, and still provides the needed SEO boost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Schedule_to_Conduct_Future_Audits\"><\/span>5. Create a Schedule to Conduct Future Audits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As you wrap up your first SEO audit, it's wise to put your next one on the books. This practice is most helpful if it becomes a regular part of your ongoing maintenance routine, so consider setting up a formal audit schedule for yourself.<\/p>\n\n\n\n<p>How often you should conduct these examinations depends on your site. Small, static websites that don't change very often can probably get by with just one per year. The more dynamic content you have, the more often you'll need to audit your site.<\/p>\n\n\n\n<p>Small blogs and e-commerce sites will probably do best with two audits per year, for example, while medium and larger sites may need quarterly check-ins. If your website is very large and posting new content multiple times every day, you may even want to invest in monthly audits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A thorough SEO audit can reveal hidden issues with your site that could be impacting its visibility. By clearing them up, you can get back to managing your site and watching the traffic roll in.<\/p>\n\n\n\n<p>This post shared five key steps you'll want in order to take to conduct your first SEO audit:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Conduct keyword research and analyze your content.<\/li><li>Determine the quality of your current backlinks.<\/li><li>Run performance tests and implement speed optimization.<\/li><li>Assess your site's responsiveness and make necessary adjustments.<\/li><li>Create a schedule to conduct future audits.<\/li><\/ol>\n\n\n\n<p>Do you have any questions about SEO audits? Ask away in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no doubt that optimizing your website for search engines is key if you want to drive traffic. However, even if your site\u2019s Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time. That\u2019s why conducting regular SEO audits is key. By monitoring the state of your site\u2019s rankings [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":{"0":"post-19666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"entry"},"acf":[],"aioseo_notices":[],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"1","content_native":[{"type":"core\/paragraph","render":"<p>There's no doubt that optimizing your website for search engines is key if you want to <a rel=\"noreferrer noopener\" aria-label=\"drive traffic (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">drive traffic<\/a>. However, even if your site's Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time.<\/p>","content":[{"type":"text","data":"There's no doubt that optimizing your website for search engines is key if you want to <a rel=\"noreferrer noopener\" aria-label=\"drive traffic (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">drive traffic<\/a>. However, even if your site's Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That's why conducting regular SEO audits is key. By monitoring the state of your site's rankings and pinpointing areas that need improvement, you can increase your site's visibility on Search Engine Results Pages (SERPs).<\/p>","content":[{"type":"text","data":"That's why conducting regular SEO audits is key. By monitoring the state of your site's rankings and pinpointing areas that need improvement, you can increase your site's visibility on Search Engine Results Pages (SERPs)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll introduce you to SEO auditing and explain why it's crucial for your WordPress site. Then we'll walk you through how to conduct your first audit. Let's get started!<\/p>","content":[{"type":"text","data":"In this post, we'll introduce you to SEO auditing and explain why it's crucial for your WordPress site. Then we'll walk you through how to conduct your first audit. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to SEO Auditing for WordPress<\/h2>","content":"An Introduction to SEO Auditing for WordPress","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>'Auditing' is the practice of systematically examining something in order to determine its validity. When it comes to your WordPress site, there are many types of audits you can conduct, including content, security, User Experience (UX), performance, and SEO audits.<\/p>","content":[{"type":"text","data":"'Auditing' is the practice of systematically examining something in order to determine its validity. When it comes to your WordPress site, there are many types of audits you can conduct, including content, security, User Experience (UX), performance, and SEO audits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Given how quickly the online landscape tends to change, it's important to keep your site up-to-date in all regards. Audits are a wise practice for evaluating the state of your site, so you can uncover areas that need to be brought up to speed.<\/p>","content":[{"type":"text","data":"Given how quickly the online landscape tends to change, it's important to keep your site up-to-date in all regards. Audits are a wise practice for evaluating the state of your site, so you can uncover areas that need to be brought up to speed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An SEO audit might consist of checking several key aspects of your site that influence its standing with search engines, such as:<\/p>","content":[{"type":"text","data":"An SEO audit might consist of checking several key aspects of your site that influence its standing with search engines, such as:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Keywords:<\/strong> Terms related to your site and its content that users are likely to search for.<\/li><li><strong>Backlinks:<\/strong> Links to your site, internal or external.<\/li><li><strong>Performance:<\/strong> How fast your site loads for visitors.<\/li><li><strong>Responsiveness:<\/strong> How well your site is optimized for mobile usage.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Keywords:<\/strong> Terms related to your site and its content that users are likely to search for.<\/li><li><strong>Backlinks:<\/strong> Links to your site, internal or external.<\/li><li><strong>Performance:<\/strong> How fast your site loads for visitors.<\/li><li><strong>Responsiveness:<\/strong> How well your site is optimized for mobile usage.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although these elements are key to how search engine crawlers and users experience your site, you might not notice there's anything wrong with them in your day-to-day interactions with the dashboard. A full audit will help bring them to light.<\/p>","content":[{"type":"text","data":"Although these elements are key to how search engine crawlers and users experience your site, you might not notice there's anything wrong with them in your day-to-day interactions with the dashboard. A full audit will help bring them to light."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Conduct an SEO Audit on Your WordPress Site (In 5 Steps)<\/h2>","content":"How to Conduct an SEO Audit on Your WordPress Site (In 5 Steps)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO audits can be quite time-consuming, due to the attention to detail they require. Below, we've outlined five steps that are central to the process, with suggestions on how to streamline them when possible.<\/p>","content":[{"type":"text","data":"SEO audits can be quite time-consuming, due to the attention to detail they require. Below, we've outlined five steps that are central to the process, with suggestions on how to streamline them when possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Conduct Keyword Research and Analyze Your Content<\/h3>","content":"1. Conduct Keyword Research and Analyze Your Content","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Optimizing for keywords is a cornerstone of quality SEO. Taking a closer look at how you're doing in this regard will help you with your content strategy moving forward, and possibly with your rankings as well.<\/p>","content":[{"type":"text","data":"Optimizing for keywords is a cornerstone of quality SEO. Taking a closer look at how you're doing in this regard will help you with your content strategy moving forward, and possibly with your rankings as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To get started, determine what terms your site is ranking for. Tools such as <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> can help you with this:<\/p>","content":[{"type":"text","data":"To get started, determine what terms your site is ranking for. Tools such as <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> can help you with this:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"The SEMRush keyword research tool.\" class=\"wp-image-19657\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","data":{"alt":"The SEMRush keyword research tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","align":"center"},"style":{"width":2784,"height":1428,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Consider whether the keywords most strongly associated with your site are ones you want to be ranking for. If not, you'll know to tweak your content strategy going forward, in order to better align it with your goals.<\/p>","content":[{"type":"text","data":"Consider whether the keywords most strongly associated with your site are ones you want to be ranking for. If not, you'll know to tweak your content strategy going forward, in order to better align it with your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While you're at it, you may want to take a look at some of your highest-performing content. Check to make sure your most popular posts are fully optimized for their target keywords, as well as other on-page SEO factors. A plugin such as <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> can help:<\/p>","content":[{"type":"text","data":"While you're at it, you may want to take a look at some of your highest-performing content. Check to make sure your most popular posts are fully optimized for their target keywords, as well as other on-page SEO factors. A plugin such as <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> can help:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"The Yoast SEO plugin.\" class=\"wp-image-19671\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png","data":{"alt":"The Yoast SEO plugin.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png","align":"center"},"style":{"width":1870,"height":608,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Its checklists will point out areas that could use improvement, so that your most valuable posts continue to drive traffic to your site.<\/p>","content":[{"type":"text","data":"Its checklists will point out areas that could use improvement, so that your most valuable posts continue to drive traffic to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Determine the Quality of Your Current Backlinks<\/h3>","content":"2. Determine the Quality of Your Current Backlinks","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Backlinks <a href=\"https:\/\/memberpress.com\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"play an important role (opens in a new tab)\">play an important role<\/a> in signaling your site's credibility, authority, and relevance to search engine crawlers. However, it's more about quality than quantity when it comes to this part of your site.<\/p>","content":[{"type":"text","data":"Backlinks <a href=\"https:\/\/memberpress.com\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"play an important role (opens in a new tab)\">play an important role<\/a> in signaling your site's credibility, authority, and relevance to search engine crawlers. However, it's more about quality than quantity when it comes to this part of your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using SEMrush's <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Backlink Audit Tool<\/a>, you can sift through all the links to your site to find any that might be considered spam or otherwise low quality:<\/p>","content":[{"type":"text","data":"Using SEMrush's <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Backlink Audit Tool<\/a>, you can sift through all the links to your site to find any that might be considered spam or otherwise low quality:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"The SEMRush backlink audit tool.\" class=\"wp-image-19672\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png","data":{"alt":"The SEMRush backlink audit tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png","align":"center"},"style":{"width":2798,"height":1532,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Once you've identified these problematic links, you have two choices. The preferable option is to contact the owner of the site that is linking back to you, asking them to remove the unwanted backlink.<\/p>","content":[{"type":"text","data":"Once you've identified these problematic links, you have two choices. The preferable option is to contact the owner of the site that is linking back to you, asking them to remove the unwanted backlink."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If that fails, you can 'disavow' low-quality links so that search engine crawlers will ignore them when indexing your site. You can do this in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (opens in a new tab)\">Google Search Console<\/a>:<\/p>","content":[{"type":"text","data":"If that fails, you can 'disavow' low-quality links so that search engine crawlers will ignore them when indexing your site. You can do this in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (opens in a new tab)\">Google Search Console<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"The Google disavow links tool.\" class=\"wp-image-19673\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png","data":{"alt":"The Google disavow links tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png","align":"center"},"style":{"width":2368,"height":912,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>In the Disavow Links Tool, simply select your site from the drop-down menu and click on the <em>Disavow Links<\/em> button. Then, upload a plain text file containing a list of the links you wish for Google to ignore.<\/p>","content":[{"type":"text","data":"In the Disavow Links Tool, simply select your site from the drop-down menu and click on the <em>Disavow Links<\/em> button. Then, upload a plain text file containing a list of the links you wish for Google to ignore."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Run Performance Tests and Implement Speed Optimization<\/h3>","content":"3. Run Performance Tests and Implement Speed Optimization","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Although they may seem unrelated, performance is a key factor in your site's SEO. Google <a rel=\"noreferrer noopener\" aria-label=\"prizes fast-loading sites above slow ones (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">prizes fast-loading sites above slow ones<\/a>, so making sure you're running at top speed is important. <\/p>","content":[{"type":"text","data":"Although they may seem unrelated, performance is a key factor in your site's SEO. Google <a rel=\"noreferrer noopener\" aria-label=\"prizes fast-loading sites above slow ones (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">prizes fast-loading sites above slow ones<\/a>, so making sure you're running at top speed is important. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are <a rel=\"noreferrer noopener\" aria-label=\"many speed test tools (opens in a new tab)\" href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\">many speed test tools<\/a> you might consider for testing your site's performance. One is <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (opens in a new tab)\">Pingdom<\/a>:<\/p>","content":[{"type":"text","data":"There are <a rel=\"noreferrer noopener\" aria-label=\"many speed test tools (opens in a new tab)\" href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\">many speed test tools<\/a> you might consider for testing your site's performance. One is <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (opens in a new tab)\">Pingdom<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"The Pingdom speed test tool.\" class=\"wp-image-19674\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png","data":{"alt":"The Pingdom speed test tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png","align":"center"},"style":{"width":2372,"height":790,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The advantage of this platform over other options is that you can run tests from different locations, revealing issues for global users instead of those in a single area. Once the test is complete, Pingdom will provide suggestions for shaping up your site's speed:<\/p>","content":[{"type":"text","data":"The advantage of this platform over other options is that you can run tests from different locations, revealing issues for global users instead of those in a single area. Once the test is complete, Pingdom will provide suggestions for shaping up your site's speed:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"Pingdom speed test results with page performance improvement suggestions.\" class=\"wp-image-19675\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png","data":{"alt":"Pingdom speed test results with page performance improvement suggestions.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png","align":"center"},"style":{"width":2714,"height":1442,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Follow these guidelines to the best of your ability to get your site loading faster.<\/p>","content":[{"type":"text","data":"Follow these guidelines to the best of your ability to get your site loading faster."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Assess Your Site's Responsiveness and Make Necessary Adjustments<\/h3>","content":"4. Assess Your Site's Responsiveness and Make Necessary Adjustments","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>While many sites \u2013 especially those created with WordPress \u2013 now adapt to fit various screen sizes, there are still plenty that don't. If <a rel=\"noreferrer noopener\" aria-label=\"your website isn't responsive (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">your website isn't responsive<\/a>, you're more likely to lose mobile users who become frustrated while trying to use it.<\/p>","content":[{"type":"text","data":"While many sites \u2013 especially those created with WordPress \u2013 now adapt to fit various screen sizes, there are still plenty that don't. If <a rel=\"noreferrer noopener\" aria-label=\"your website isn't responsive (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">your website isn't responsive<\/a>, you're more likely to lose mobile users who become frustrated while trying to use it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, Google has taken to <a rel=\"noreferrer noopener\" aria-label=\"promoting responsive sites (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoring responsive sites<\/a> over those that don't provide a pleasant mobile experience. Failing to adapt could be a blow to your rankings.<\/p>","content":[{"type":"text","data":"Plus, Google has taken to <a rel=\"noreferrer noopener\" aria-label=\"promoting responsive sites (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoring responsive sites<\/a> over those that don't provide a pleasant mobile experience. Failing to adapt could be a blow to your rankings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you haven't done so in a while, visit your site on a smartphone and note whether it fits within the smaller screen, or if you have to zoom and scroll in order to read it. In the event that the latter is true, you'll need to go about making some changes to your web design.<\/p>","content":[{"type":"text","data":"If you haven't done so in a while, visit your site on a smartphone and note whether it fits within the smaller screen, or if you have to zoom and scroll in order to read it. In the event that the latter is true, you'll need to go about making some changes to your web design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Probably the simplest way to make a WordPress site responsive is by choosing a mobile-friendly theme:<\/p>","content":[{"type":"text","data":"Probably the simplest way to make a WordPress site responsive is by choosing a mobile-friendly theme:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"Search results for responsive themes in the WordPress Theme Directory.\" class=\"wp-image-19676\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png","data":{"alt":"Search results for responsive themes in the WordPress Theme Directory.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png","align":"center"},"style":{"width":2598,"height":1592,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, if your site and branding are very well-established, this can be easier said than done. As an alternative, you may want to consider using Jetpack:<\/p>","content":[{"type":"text","data":"However, if your site and branding are very well-established, this can be easier said than done. As an alternative, you may want to consider using Jetpack:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"The Jetpack plugin.\" class=\"wp-image-19677\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png","data":{"alt":"The Jetpack plugin.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png","align":"center"},"style":{"width":1736,"height":608,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This all-in-one plugin includes a <a rel=\"noreferrer noopener\" aria-label=\"Mobile Theme feature (opens in a new tab)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Mobile Theme feature<\/a> that can turn your un-responsive site into a smartphone-friendly one, without requiring you to change your theme. It's much simpler and faster than a complete site redesign, and still provides the needed SEO boost.<\/p>","content":[{"type":"text","data":"This all-in-one plugin includes a <a rel=\"noreferrer noopener\" aria-label=\"Mobile Theme feature (opens in a new tab)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Mobile Theme feature<\/a> that can turn your un-responsive site into a smartphone-friendly one, without requiring you to change your theme. It's much simpler and faster than a complete site redesign, and still provides the needed SEO boost."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">5. Create a Schedule to Conduct Future Audits<\/h3>","content":"5. Create a Schedule to Conduct Future Audits","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As you wrap up your first SEO audit, it's wise to put your next one on the books. This practice is most helpful if it becomes a regular part of your ongoing maintenance routine, so consider setting up a formal audit schedule for yourself.<\/p>","content":[{"type":"text","data":"As you wrap up your first SEO audit, it's wise to put your next one on the books. This practice is most helpful if it becomes a regular part of your ongoing maintenance routine, so consider setting up a formal audit schedule for yourself."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>How often you should conduct these examinations depends on your site. Small, static websites that don't change very often can probably get by with just one per year. The more dynamic content you have, the more often you'll need to audit your site.<\/p>","content":[{"type":"text","data":"How often you should conduct these examinations depends on your site. Small, static websites that don't change very often can probably get by with just one per year. The more dynamic content you have, the more often you'll need to audit your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Small blogs and e-commerce sites will probably do best with two audits per year, for example, while medium and larger sites may need quarterly check-ins. If your website is very large and posting new content multiple times every day, you may even want to invest in monthly audits.<\/p>","content":[{"type":"text","data":"Small blogs and e-commerce sites will probably do best with two audits per year, for example, while medium and larger sites may need quarterly check-ins. If your website is very large and posting new content multiple times every day, you may even want to invest in monthly audits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A thorough SEO audit can reveal hidden issues with your site that could be impacting its visibility. By clearing them up, you can get back to managing your site and watching the traffic roll in.<\/p>","content":[{"type":"text","data":"A thorough SEO audit can reveal hidden issues with your site that could be impacting its visibility. By clearing them up, you can get back to managing your site and watching the traffic roll in."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This post shared five key steps you'll want in order to take to conduct your first SEO audit:<\/p>","content":[{"type":"text","data":"This post shared five key steps you'll want in order to take to conduct your first SEO audit:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Conduct keyword research and analyze your content.<\/li><li>Determine the quality of your current backlinks.<\/li><li>Run performance tests and implement speed optimization.<\/li><li>Assess your site's responsiveness and make necessary adjustments.<\/li><li>Create a schedule to conduct future audits.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Conduct keyword research and analyze your content.<\/li><li>Determine the quality of your current backlinks.<\/li><li>Run performance tests and implement speed optimization.<\/li><li>Assess your site's responsiveness and make necessary adjustments.<\/li><li>Create a schedule to conduct future audits.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about SEO audits? Ask away in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about SEO audits? Ask away in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/19666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=19666"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/19666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/19726"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=19666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=19666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=19666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}