{"id":19739,"date":"2019-11-06T10:00:23","date_gmt":"2019-11-06T17:00:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=19739"},"modified":"2019-11-06T10:03:01","modified_gmt":"2019-11-06T17:03:01","slug":"choose-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/choose-social-media-platforms\/","title":{"rendered":"C\u00f3mo elegir qu\u00e9 plataformas de medios sociales utilizar"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si echas un vistazo a tu alrededor, te dar\u00e1s cuenta de que casi todos los negocios a los que acudes <a rel=\"noreferrer noopener\" aria-label=\"est\u00e1 en las redes sociales (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">est\u00e1 en las redes sociales<\/a>. La mayor\u00eda de ellos llegan incluso a crear cuentas en varias plataformas, lo cual tiene mucho sentido. Al fin y al cabo, cuantas m\u00e1s redes sociales utilices, a m\u00e1s gente podr\u00e1s llegar.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab0b5db0cca7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab0b5db0cca7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/choose-social-media-platforms\/#Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\" >Por qu\u00e9 tu empresa no necesita tener perfiles en todas las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/choose-social-media-platforms\/#How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\" >C\u00f3mo elegir qu\u00e9 plataformas de redes sociales utilizar (2 consejos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/choose-social-media-platforms\/#1_Consider_the_Type_of_Content_You_Want_to_Share\" >1. Considere el tipo de contenido que desea compartir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/choose-social-media-platforms\/#2_Analyze_Your_Websites_Demographics\" >2. Analiza los datos demogr\u00e1ficos de tu p\u00e1gina web<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/choose-social-media-platforms\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">El problema es que cada empresa tiene un p\u00fablico diferente. Es posible que los visitantes de tu p\u00e1gina web sean muy activos en Twitter, mientras que a tus competidores les vaya bien en Instagram. Saber a qu\u00e9 plataformas dirigirte es fundamental si quieres evitar perder el tiempo intentando llegar a un p\u00fablico que no est\u00e1 ah\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, vamos a hablar un poco m\u00e1s sobre por qu\u00e9 tu empresa no necesita tener perfiles en todas las redes sociales. A continuaci\u00f3n, te daremos dos consejos sobre c\u00f3mo utilizar los datos para ayudarte a determinar qu\u00e9 plataformas merecen tu atenci\u00f3n. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\"><\/span>Por qu\u00e9 tu empresa no necesita tener perfiles en todas las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diferentes tipos de p\u00fablico acuden de forma natural a plataformas espec\u00edficas. Por ejemplo, Instagram es muy eficaz si quieres conectar con usuarios <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">entre 13 y 29 a\u00f1os<\/a>. Facebook, en cambio, brilla entre el p\u00fablico de m\u00e1s edad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, las plataformas de redes sociales en las que hay que centrarse no s\u00f3lo dependen de la demograf\u00eda. El tipo de contenido que compartes tambi\u00e9n desempe\u00f1a un papel importante. Si su negocio se basa en gran medida en im\u00e1genes y v\u00eddeos para su marketing, entonces Instagram es una elecci\u00f3n natural. Para las entradas de blog, Twitter y Facebook suelen ser mejores opciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En unos momentos profundizaremos en ejemplos m\u00e1s concretos. Por ahora, queremos destacar que no te estamos sugiriendo que te centres en una sola red social. M\u00e1s bien, te animamos a que selecciones cuidadosamente un peque\u00f1o n\u00famero de plataformas en las que desarrollar tu estrategia de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mantenerse activo en las redes sociales requiere mucho trabajo. No basta con publicar una actualizaci\u00f3n de vez en cuando: hay que interactuar con los usuarios y participar en los debates si se quiere seguir siendo relevante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Herramientas de gesti\u00f3n de redes sociales (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Herramientas de gesti\u00f3n de redes sociales<\/a> puede facilitarte mucho el trabajo, pero hay muchas tareas que no se pueden automatizar. Por eso es mejor invertir tus esfuerzos en unas pocas plataformas, que sean las m\u00e1s prometedoras, en lugar de dedicar un esfuerzo simb\u00f3lico a todas ellas. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\"><\/span>C\u00f3mo elegir qu\u00e9 plataformas de redes sociales utilizar (2 consejos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres alcanzar el \u00e9xito a trav\u00e9s de las redes sociales, el primer paso es decidir en qu\u00e9 plataformas te vas a centrar. Aqu\u00ed tienes dos consejos para poner en marcha ese proceso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Consider_the_Type_of_Content_You_Want_to_Share\"><\/span>1. Considere el tipo de contenido que desea compartir<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hay ciertos tipos de contenido que funcionan mejor en determinadas redes sociales, debido a su configuraci\u00f3n y a su p\u00fablico. Instagram es un ejemplo perfecto, ya que se basa \u00edntegramente en contenido visual:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1023\" height=\"698\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"Un ejemplo de un feed de Instagram.\" class=\"wp-image-19740\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-300x205.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-768x524.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-249x170.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-840x573.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-1002x684.png 1002w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-700x478.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-156x106.png 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, no todas las redes sociales son tan f\u00e1ciles de dominar. Teniendo esto en cuenta, veamos qu\u00e9 tipos de contenido funcionan mejor en cinco de las <a rel=\"noreferrer noopener\" aria-label=\"redes sociales m\u00e1s populares (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">redes sociales m\u00e1s populares<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;Esta opci\u00f3n es muy vers\u00e1til, por lo que es una elecci\u00f3n ideal para contenidos basados en texto, im\u00e1genes y v\u00eddeo.<\/li><li><strong>YouTube.<\/strong>&nbsp;Esta plataforma se centra exclusivamente en el v\u00eddeo, por lo que no tiene mucho sentido crear un perfil si eso no es un elemento clave de tu estrategia de contenido.<\/li><li><strong>Instagram.<\/strong>&nbsp;Como ya hemos mencionado, Instagram gira en torno a las im\u00e1genes. Sin embargo, con el auge de las \u2018historias\u2019, ahora tambi\u00e9n es una plataforma ideal para contenidos de v\u00eddeo m\u00e1s breves.<\/li><li><strong>Twitter.<\/strong>&nbsp;Dado que los l\u00edmites de caracteres son relativamente bajos, Twitter suele exigir que incluyas enlaces a tu contenido. Esto lo convierte en una opci\u00f3n vers\u00e1til para texto, im\u00e1genes y v\u00eddeos.<\/li><li><strong>Reddit.<\/strong>&nbsp;Muchas empresas <a rel=\"noreferrer noopener\" aria-label=\"Utiliza Reddit para conseguir engagement (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">Utiliza Reddit para fomentar la participaci\u00f3n<\/a>. Eso convierte a esta plataforma en una opci\u00f3n interesante para debates m\u00e1s org\u00e1nicos.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Hay, literalmente, docenas de plataformas de redes sociales entre las que puedes elegir para tu negocio. Si est\u00e1s pensando en centrarte en una plataforma que no aparece en la lista anterior, dedica un rato a analizar c\u00f3mo es su feed principal. En unos minutos, deber\u00edas hacerte una idea de qu\u00e9 tipo de contenido funciona mejor en esa web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Analyze_Your_Websites_Demographics\"><\/span>2. Analiza los datos demogr\u00e1ficos de tu p\u00e1gina web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tengas una idea de qu\u00e9 plataformas se adaptan mejor a tu contenido, es hora de reducir las opciones. La mejor forma de hacerlo es comparando los datos demogr\u00e1ficos de esos sitios web con los tuyos propios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tienes un breve resumen de <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">los tipos de usuarios<\/a> que puedes encontrar en cada una de las plataformas que hemos mencionado antes:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>&nbsp;25-49 (uso considerablemente mayor entre las mujeres)<\/li><li><strong>YouTube:<\/strong>&nbsp;18-24 (buen equilibrio entre hombres y mujeres)<\/li><li><strong>Instagram:&nbsp;<\/strong>18-24 (las mujeres tienden a ser mucho m\u00e1s activas que los hombres)<\/li><li><strong>Twitter:&nbsp;<\/strong>18-24 (ligeramente m\u00e1s hombres que mujeres)<\/li><li><strong>Reddit:&nbsp;<\/strong>25-29 (casi el doble de hombres que de mujeres)<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ten en cuenta que estas cifras no reflejan en absoluto la realidad completa. Sin embargo, bastan para que te hagas una idea r\u00e1pida del tipo de p\u00fablico que puedes encontrar en cada plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora tienes que analizar los datos demogr\u00e1ficos de tu p\u00e1gina web e intentar encontrar la(s) coincidencia(s) m\u00e1s cercana(s). La mejor forma de hacerlo es utilizando una herramienta <a rel=\"noreferrer noopener\" aria-label=\"como Google Analytics (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">como Google Analytics<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con Google Analytics, tendr\u00e1 acceso a datos que desglosan su audiencia en funci\u00f3n de la edad y el sexo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1001\" height=\"486\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analizar los datos demogr\u00e1ficos de su sitio web mediante Google Analytics.\" class=\"wp-image-19741\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png 1001w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-156x76.png 156w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que dispone de esa informaci\u00f3n, puede confeccionar f\u00e1cilmente una lista de dos o tres plataformas de redes sociales que se ajusten a sus necesidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vas a crear un perfil en las redes sociales, tienes que mantenerte activo. Las empresas con cuentas inactivas dan una imagen poco profesional. Por eso, es mejor ser muy activo en un par de redes sociales que dispersarte demasiado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He aqu\u00ed dos m\u00e9todos basados en datos que le ayudar\u00e1n a determinar a qu\u00e9 plataformas de medios sociales debe dirigirse:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Considere el tipo de contenido que desea compartir.<\/li><li>Analiza los datos demogr\u00e1ficos de tu p\u00e1gina web.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna duda sobre c\u00f3mo elegir qu\u00e9 redes sociales utilizar? \u00a1Hablemos de ello en la secci\u00f3n de comentarios que hay m\u00e1s abajo!<\/p>","protected":false},"excerpt":{"rendered":"<p>If you take a look around, you&#8217;ll notice that almost every business you patronize is on social media. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you&#8217;re active on, the more people you should be able [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":19779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-19739","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"These days, every website needs a presence on social media. 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