{"id":19739,"date":"2019-11-06T10:00:23","date_gmt":"2019-11-06T17:00:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=19739"},"modified":"2019-11-06T10:03:01","modified_gmt":"2019-11-06T17:03:01","slug":"choose-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/choose-social-media-platforms\/","title":{"rendered":"C\u00f3mo elegir qu\u00e9 plataformas de medios sociales utilizar"},"content":{"rendered":"<p>Si echa un vistazo a su alrededor, se dar\u00e1 cuenta de que casi todos los negocios que frecuenta <a rel=\"noreferrer noopener\" aria-label=\"est\u00e1 en las redes sociales (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">est\u00e1 en las redes sociales<\/a>. La mayor\u00eda llegan a crear cuentas en varias plataformas, lo cual tiene mucho sentido. Al fin y al cabo, cuantas m\u00e1s redes sociales utilices, a m\u00e1s gente podr\u00e1s llegar.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d3094aab49b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d3094aab49b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/choose-social-media-platforms\/#Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\" >Por qu\u00e9 su empresa no necesita cuentas en todas las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/choose-social-media-platforms\/#How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\" >C\u00f3mo elegir qu\u00e9 plataformas de redes sociales utilizar (2 consejos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/choose-social-media-platforms\/#1_Consider_the_Type_of_Content_You_Want_to_Share\" >1. Considere el tipo de contenido que desea compartir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/choose-social-media-platforms\/#2_Analyze_Your_Websites_Demographics\" >2. Analice los datos demogr\u00e1ficos de su sitio web<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/choose-social-media-platforms\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>El problema es que cada empresa tiene un p\u00fablico diferente. Los visitantes de tu sitio web pueden ser incre\u00edblemente activos en Twitter, mientras que a tus competidores les puede ir bien en Instagram. Saber a qu\u00e9 plataformas dirigirse es clave si quieres evitar perder el tiempo intentando llegar a un p\u00fablico que no est\u00e1 ah\u00ed.<\/p>\n\n\n\n<p>En este art\u00edculo, vamos a hablar un poco m\u00e1s sobre por qu\u00e9 su empresa no necesita cuentas en todas las plataformas de medios sociales. A continuaci\u00f3n, repasaremos dos consejos sobre c\u00f3mo utilizar los datos para ayudarte a determinar qu\u00e9 plataformas merecen tu atenci\u00f3n. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\"><\/span>Por qu\u00e9 su empresa no necesita cuentas en todas las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Diferentes tipos de p\u00fablico acuden de forma natural a plataformas espec\u00edficas. Por ejemplo, Instagram es muy eficaz si quieres conectar con usuarios <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">entre 13 y 29 a\u00f1os<\/a>. Facebook, en cambio, brilla entre el p\u00fablico de m\u00e1s edad.<\/p>\n\n\n\n<p>Sin embargo, las plataformas de redes sociales en las que hay que centrarse no s\u00f3lo dependen de la demograf\u00eda. El tipo de contenido que compartes tambi\u00e9n desempe\u00f1a un papel importante. Si su negocio se basa en gran medida en im\u00e1genes y v\u00eddeos para su marketing, entonces Instagram es una elecci\u00f3n natural. Para las entradas de blog, Twitter y Facebook suelen ser mejores opciones.<\/p>\n\n\n\n<p>Dentro de un momento profundizaremos en ejemplos m\u00e1s concretos. Por ahora, queremos insistir en que no le sugerimos que se centre en una \u00fanica plataforma de redes sociales. En su lugar, te animamos a que selecciones cuidadosamente un n\u00famero reducido de plataformas en las que comercializar.<\/p>\n\n\n\n<p>Mantenerse activo en las redes sociales requiere mucho trabajo. No basta con publicar una actualizaci\u00f3n de vez en cuando: hay que interactuar con los usuarios y participar en debates si se quiere ser relevante.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Herramientas de gesti\u00f3n de redes sociales (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Herramientas de gesti\u00f3n de redes sociales<\/a> pueden facilitarte mucho el trabajo, pero hay mucho trabajo que no se puede automatizar. Por eso es mejor invertir en algunas de las plataformas con m\u00e1s probabilidades de \u00e9xito que hacer un esfuerzo simb\u00f3lico en todas ellas. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\"><\/span>C\u00f3mo elegir qu\u00e9 plataformas de redes sociales utilizar (2 consejos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si buscas el \u00e9xito a trav\u00e9s de las redes sociales, el primer paso es decidir en qu\u00e9 plataformas te vas a centrar. Aqu\u00ed tienes dos consejos para empezar el proceso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Consider_the_Type_of_Content_You_Want_to_Share\"><\/span>1. Considere el tipo de contenido que desea compartir<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Algunos tipos de contenido funcionan mejor en plataformas de redes sociales espec\u00edficas, debido a su configuraci\u00f3n y audiencia. Instagram es un ejemplo perfecto, ya que se basa por completo en contenidos basados en im\u00e1genes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1023\" height=\"698\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"Un ejemplo de un feed de Instagram.\" class=\"wp-image-19740\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-300x205.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-768x524.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-249x170.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-840x573.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-1002x684.png 1002w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-700x478.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-156x106.png 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure><\/div>\n\n\n\n<p>Por supuesto, no todas las plataformas de redes sociales son tan f\u00e1ciles de descifrar. Con esto en mente, veamos qu\u00e9 tipos de contenido funcionan bien en cinco de las redes sociales m\u00e1s populares. <a rel=\"noreferrer noopener\" aria-label=\"redes sociales m\u00e1s populares (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">redes sociales m\u00e1s populares<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>\u00a0Es muy vers\u00e1til, por lo que resulta ideal para contenidos basados en texto, im\u00e1genes y v\u00eddeo.<\/li><li><strong>YouTube.<\/strong>\u00a0Esta plataforma gira en torno al v\u00eddeo, as\u00ed que no tiene mucho sentido crear un perfil si no es una parte clave de tu estrategia de contenidos.<\/li><li><strong>Instagram.<\/strong>\u00a0Como ya hemos dicho, Instagram es sin\u00f3nimo de im\u00e1genes. Sin embargo, con el auge de las \u2018historias', ahora tambi\u00e9n es una gran plataforma para contenidos de v\u00eddeo m\u00e1s cortos.<\/li><li><strong>Twitter.<\/strong>\u00a0Dado que trabajas con l\u00edmites de palabras relativamente bajos, Twitter suele exigirte que enlaces a tu contenido. Por eso es una opci\u00f3n vers\u00e1til para texto, im\u00e1genes y v\u00eddeos.<\/li><li><strong>Reddit.<\/strong>\u00a0Muchas empresas <a rel=\"noreferrer noopener\" aria-label=\"Utiliza Reddit para conseguir engagement (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">Utiliza Reddit para fomentar la participaci\u00f3n<\/a>. Eso convierte a esta plataforma en una opci\u00f3n interesante para debates m\u00e1s org\u00e1nicos.<\/li><\/ol>\n\n\n\n<p>Hay literalmente docenas de plataformas de redes sociales entre las que puedes elegir para tu negocio. Si est\u00e1s pensando en dirigirte a una plataforma que no est\u00e1 en la lista anterior, dedica un poco de tiempo a analizar c\u00f3mo es su feed principal. En pocos minutos, deber\u00edas tener una idea de qu\u00e9 contenido funciona mejor en ese sitio web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Analyze_Your_Websites_Demographics\"><\/span>2. Analice los datos demogr\u00e1ficos de su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez que tenga una idea de qu\u00e9 plataformas son adecuadas para su contenido, es hora de reducir sus opciones. La mejor forma de hacerlo es comparando los datos demogr\u00e1ficos de esos sitios web con los tuyos.<\/p>\n\n\n\n<p>He aqu\u00ed un breve resumen de <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">los tipos de usuarios<\/a> que puedes encontrar en cada una de las plataformas que hemos mencionado antes:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>\u00a025-49 (uso considerablemente mayor entre las mujeres)<\/li><li><strong>YouTube:<\/strong>\u00a018-24 (buen equilibrio entre hombres y mujeres)<\/li><li><strong>Instagram:\u00a0<\/strong>18-24 (las mujeres tienden a ser mucho m\u00e1s activas que los hombres)<\/li><li><strong>Twitter:\u00a0<\/strong>18-24 (ligeramente m\u00e1s hombres que mujeres)<\/li><li><strong>Reddit:\u00a0<\/strong>25-29 (casi el doble de hombres que de mujeres)<\/li><\/ol>\n\n\n\n<p>Tenga en cuenta que estas cifras no reflejan la totalidad del panorama. Sin embargo, son suficientes para hacerte una idea r\u00e1pida del tipo de p\u00fablico que puedes encontrar en cada plataforma.<\/p>\n\n\n\n<p>Ahora tiene que echar un vistazo a los datos demogr\u00e1ficos de su sitio web e intentar encontrar las coincidencias m\u00e1s pr\u00f3ximas. La mejor forma de hacerlo es utilizar una herramienta <a rel=\"noreferrer noopener\" aria-label=\"como Google Analytics (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">como Google Analytics<\/a>.\u00a0<\/p>\n\n\n\n<p>Con Google Analytics, tendr\u00e1 acceso a datos que desglosan su audiencia en funci\u00f3n de la edad y el sexo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1001\" height=\"486\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analizar los datos demogr\u00e1ficos de su sitio web mediante Google Analytics.\" class=\"wp-image-19741\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png 1001w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-156x76.png 156w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<p>Ahora que dispone de esa informaci\u00f3n, puede confeccionar f\u00e1cilmente una lista de dos o tres plataformas de redes sociales que se ajusten a sus necesidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vas a crear una plataforma en las redes sociales, tienes que mantenerte activo. Las empresas con cuentas inactivas dan una imagen poco profesional. Por eso es mejor ser muy activo en un par de redes sociales que dispersarse demasiado.<\/p>\n\n\n\n<p>He aqu\u00ed dos m\u00e9todos basados en datos que le ayudar\u00e1n a determinar a qu\u00e9 plataformas de medios sociales debe dirigirse:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Considere el tipo de contenido que desea compartir.<\/li><li>Analice los datos demogr\u00e1ficos de su sitio web.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo elegir qu\u00e9 plataformas de redes sociales utilizar? Hablemos de ello en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>If you take a look around, you\u2019ll notice that almost every business you patronize is on social media. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you\u2019re active on, the more people you should be able [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-19739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"These days, every website needs a presence on social media. 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Let's help you pick the right ones!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Choosing-platforms@2x.png"},"aioseo_meta_data":{"post_id":"19739","title":"C\u00f3mo elegir qu\u00e9 plataformas de medios sociales utilizar","description":"Hoy en d\u00eda, todos los sitios web necesitan estar presentes en las redes sociales. Sin embargo, eso no significa que tenga que estar en todas las plataformas. 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Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you're active on, the more people you should be able to reach.<\/p>","content":[{"type":"text","data":"If you take a look around, you'll notice that almost every business you patronize <a rel=\"noreferrer noopener\" aria-label=\"is on social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">is on social media<\/a>. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you're active on, the more people you should be able to reach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The problem is that every business has a different audience. Your website's visitors might be incredibly active on Twitter, whereas your competitors might be doing well on Instagram. Knowing which platforms to target is key, if you want to avoid wasting time trying to reach an audience that isn't there.<\/p>","content":[{"type":"text","data":"The problem is that every business has a different audience. Your website's visitors might be incredibly active on Twitter, whereas your competitors might be doing well on Instagram. Knowing which platforms to target is key, if you want to avoid wasting time trying to reach an audience that isn't there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we're going to talk a bit more about why your business doesn't need accounts on every social media platform. Then we'll go over two tips on how to use data to help you determine which platforms deserve your attention. Let's get to work!<\/p>","content":[{"type":"text","data":"In this article, we're going to talk a bit more about why your business doesn't need accounts on every social media platform. Then we'll go over two tips on how to use data to help you determine which platforms deserve your attention. Let's get to work!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Your Business Doesn't Need Accounts on Every Social Media Platform<\/h2>","content":"Por qu\u00e9 su empresa no necesita cuentas en todas las redes sociales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Different types of audiences naturally flock to specific platforms. For example, Instagram is highly effective if you want to connect with users <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">between 13 and 29 years old<\/a>. Facebook, on the other hand, shines with older audiences.<\/p>","content":[{"type":"text","data":"Different types of audiences naturally flock to specific platforms. For example, Instagram is highly effective if you want to connect with users <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">between 13 and 29 years old<\/a>. Facebook, on the other hand, shines with older audiences."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Which social media platforms to focus on comes down to more than just demographics, however. The type of content you share also plays a massive role. If your business relies heavily on images and videos for its marketing, then Instagram is a natural pick. For blog posts, Twitter and Facebook are often better choices.<\/p>","content":[{"type":"text","data":"Which social media platforms to focus on comes down to more than just demographics, however. The type of content you share also plays a massive role. If your business relies heavily on images and videos for its marketing, then Instagram is a natural pick. For blog posts, Twitter and Facebook are often better choices."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We'll dig deeper into more specific examples in a moment. For now, we want to emphasize that we're not suggesting you focus on a single social media platform. Instead, we'd encourage you to carefully select a small number of platforms to market on.<\/p>","content":[{"type":"text","data":"We'll dig deeper into more specific examples in a moment. For now, we want to emphasize that we're not suggesting you focus on a single social media platform. Instead, we'd encourage you to carefully select a small number of platforms to market on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Staying active on social media requires a lot of work. Just publishing an update now and then isn't enough \u2013 you have to engage with users and take part in discussions if you want to be relevant.<\/p>","content":[{"type":"text","data":"Staying active on social media requires a lot of work. Just publishing an update now and then isn't enough \u2013 you have to engage with users and take part in discussions if you want to be relevant."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\"Social media management tools (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Social media management tools<\/a> can make your job a lot easier, but there's a lot of work you can't automate. That's why it's a better investment to spend your effort on a few of the most likely platforms, rather than putting in a token effort on all of them. <\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\"Social media management tools (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Social media management tools<\/a> can make your job a lot easier, but there's a lot of work you can't automate. That's why it's a better investment to spend your effort on a few of the most likely platforms, rather than putting in a token effort on all of them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Choose Which Social Media Platforms to Use (2 Tips)<\/h2>","content":"C\u00f3mo elegir qu\u00e9 plataformas de redes sociales utilizar (2 consejos)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you're pursuing success through social media, the first step is to decide which platforms you'll focus on. Here are two tips for getting that process started.<\/p>","content":[{"type":"text","data":"If you're pursuing success through social media, the first step is to decide which platforms you'll focus on. Here are two tips for getting that process started."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Consider the Type of Content You Want to Share<\/h3>","content":"1. Considere el tipo de contenido que desea compartir","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Some types of content does better on specific social media platforms, due to their setup and audience. Instagram is a perfect example, since it's built entirely around image-based content:<\/p>","content":[{"type":"text","data":"Some types of content does better on specific social media platforms, due to their setup and audience. Instagram is a perfect example, since it's built entirely around image-based content:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"An example of an Instagram feed.\" class=\"wp-image-19740\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png","data":{"alt":"An example of an Instagram feed.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png","align":"center"},"style":{"width":1023,"height":698,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Of course, not all social media platforms are so easy to crack. With that in mind, let's break down what types of content do well on five of the <a rel=\"noreferrer noopener\" aria-label=\"most popular social media websites (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">most popular social media websites<\/a>:<\/p>","content":[{"type":"text","data":"Of course, not all social media platforms are so easy to crack. With that in mind, let's break down what types of content do well on five of the <a rel=\"noreferrer noopener\" aria-label=\"most popular social media websites (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">most popular social media websites<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;This one is highly versatile, so it's a great pick for text, image, and video-based content.<\/li><li><strong>YouTube.<\/strong>&nbsp;This platform is all about video, so there's little point in setting up a profile if that's not a key part of your content strategy.<\/li><li><strong>Instagram.<\/strong>&nbsp;As we mentioned before, Instagram is all about images. However, with the rise of 'stories', it's now also a great platform for shorter video content.<\/li><li><strong>Twitter.<\/strong>&nbsp;Since you're working with relatively low word count limits, Twitter often requires you to link out to your content. That makes it a versatile option for text, images, and videos.<\/li><li><strong>Reddit.<\/strong>&nbsp;A lot of businesses <a rel=\"noreferrer noopener\" aria-label=\"use Reddit for engagement (opens in a new tab)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">use Reddit for engagement<\/a>. That makes this platform an interesting option for more organic discussions.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;Es muy vers\u00e1til, por lo que resulta ideal para contenidos basados en texto, im\u00e1genes y v\u00eddeo.<\/li><li><strong>YouTube.<\/strong>&nbsp;Esta plataforma gira en torno al v\u00eddeo, as\u00ed que no tiene mucho sentido crear un perfil si no es una parte clave de tu estrategia de contenidos.<\/li><li><strong>Instagram.<\/strong>&nbsp;Como ya hemos dicho, Instagram es sin\u00f3nimo de im\u00e1genes. Sin embargo, con el auge de las 'historias', ahora tambi\u00e9n es una gran plataforma para contenidos de v\u00eddeo m\u00e1s cortos.<\/li><li><strong>Twitter.<\/strong>&nbsp;Dado que trabajas con l\u00edmites de palabras relativamente bajos, Twitter suele exigirte que enlaces a tu contenido. Por eso es una opci\u00f3n vers\u00e1til para texto, im\u00e1genes y v\u00eddeos.<\/li><li><strong>Reddit.<\/strong>&nbsp;Muchas empresas <a rel=\"noreferrer noopener\" aria-label=\"Utiliza Reddit para conseguir engagement (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">Utiliza Reddit para fomentar la participaci\u00f3n<\/a>. Eso convierte a esta plataforma en una opci\u00f3n interesante para debates m\u00e1s org\u00e1nicos.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are literally dozens of social media platforms you can choose from for your business. If you're considering targeting a platform that's not on the above list, go ahead and spend a little time analyzing what its main feed looks like. Within a few minutes, you should have an idea about what content does best on that website.<\/p>","content":[{"type":"text","data":"There are literally dozens of social media platforms you can choose from for your business. If you're considering targeting a platform that's not on the above list, go ahead and spend a little time analyzing what its main feed looks like. Within a few minutes, you should have an idea about what content does best on that website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Analyze Your Website's Demographics<\/h3>","content":"2. Analice los datos demogr\u00e1ficos de su sitio web","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you have an idea about what platforms are a good fit for your content, it's time to narrow down your options. The best way to do this is by comparing those websites' demographics with your own.<\/p>","content":[{"type":"text","data":"Once you have an idea about what platforms are a good fit for your content, it's time to narrow down your options. The best way to do this is by comparing those websites' demographics with your own."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's a quick rundown of <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">the types of users<\/a> you can find on each of the platforms we mentioned before:<\/p>","content":[{"type":"text","data":"Here's a quick rundown of <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">the types of users<\/a> you can find on each of the platforms we mentioned before:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>&nbsp;25-49 (considerably higher use among women)<\/li><li><strong>YouTube:<\/strong>&nbsp;18-24 (good balance between men and women)<\/li><li><strong>Instagram:&nbsp;<\/strong>18-24 (women tend to be much more active than men)<\/li><li><strong>Twitter:&nbsp;<\/strong>18-24 (slightly more men than women)<\/li><li><strong>Reddit:&nbsp;<\/strong>25-29 (almost twice as many men as women)<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>&nbsp;25-49 (uso considerablemente mayor entre las mujeres)<\/li><li><strong>YouTube:<\/strong>&nbsp;18-24 (buen equilibrio entre hombres y mujeres)<\/li><li><strong>Instagram:&nbsp;<\/strong>18-24 (las mujeres tienden a ser mucho m\u00e1s activas que los hombres)<\/li><li><strong>Twitter:&nbsp;<\/strong>18-24 (ligeramente m\u00e1s hombres que mujeres)<\/li><li><strong>Reddit:&nbsp;<\/strong>25-29 (casi el doble de hombres que de mujeres)<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keep in mind that these numbers hardly paint the whole picture. However, it's enough to give you a quick idea for what type of audience you can find on each platform.<\/p>","content":[{"type":"text","data":"Keep in mind that these numbers hardly paint the whole picture. However, it's enough to give you a quick idea for what type of audience you can find on each platform."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now you need to take a look at your website's demographics, and try to find the closest match(es). The best way to do that is to use a tool <a rel=\"noreferrer noopener\" aria-label=\"such as Google Analytics (opens in a new tab)\" href=\"https:\/\/memberpress.com\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">such as Google Analytics<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"Now you need to take a look at your website's demographics, and try to find the closest match(es). The best way to do that is to use a tool <a rel=\"noreferrer noopener\" aria-label=\"such as Google Analytics (opens in a new tab)\" href=\"https:\/\/memberpress.com\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">such as Google Analytics<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With Google Analytics, you get access to data that breaks down your audience according to age and sex:<\/p>","content":[{"type":"text","data":"With Google Analytics, you get access to data that breaks down your audience according to age and sex:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analyzing your website's demographics using Google Analytics.\" class=\"wp-image-19741\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png","data":{"alt":"Analyzing your website's demographics using Google Analytics.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png","align":"center"},"style":{"width":1001,"height":486,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Now that you have that information, you can easily put together a list of two or three social media platforms that are a good fit for you.<\/p>","content":[{"type":"text","data":"Now that you have that information, you can easily put together a list of two or three social media platforms that are a good fit for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you're going to set up a platform on social media, then you need to remain active. Businesses with inactive accounts look unprofessional. That means it's better to be highly active on a couple of social media platforms than to spread yourself too thin.<\/p>","content":[{"type":"text","data":"If you're going to set up a platform on social media, then you need to remain active. Businesses with inactive accounts look unprofessional. That means it's better to be highly active on a couple of social media platforms than to spread yourself too thin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are two data-driven methods to help you determine which social media platforms to target:<\/p>","content":[{"type":"text","data":"Here are two data-driven methods to help you determine which social media platforms to target:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Consider the type of content you want to share.<\/li><li>Analyze your website's demographics.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Considere el tipo de contenido que desea compartir.<\/li><li>Analice los datos demogr\u00e1ficos de su sitio web.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to choose which social media platforms to use? Let's talk about them in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about how to choose which social media platforms to use? Let's talk about them in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/19739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=19739"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/19739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/19779"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=19739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=19739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=19739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}