{"id":19762,"date":"2019-11-14T10:00:00","date_gmt":"2019-11-14T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=19762"},"modified":"2019-11-14T14:15:50","modified_gmt":"2019-11-14T21:15:50","slug":"membership-site-vs-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/","title":{"rendered":"La diferencia entre tener un sitio de afiliaci\u00f3n y utilizar plataformas de medios sociales"},"content":{"rendered":"<p>Hoy en d\u00eda, la mayor\u00eda de los sitios web son <a rel=\"noreferrer noopener\" aria-label=\"activo en las redes sociales (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">activo en las redes sociales<\/a>. Ser activo significa publicar regularmente nuevos contenidos y hacer todo lo posible por interactuar con los seguidores. El problema es que la mayor\u00eda de la gente sigue cientos de cuentas, lo que dificulta la interacci\u00f3n con los usuarios.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69dbd7c40ffe8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dbd7c40ffe8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/#How_Membership_Sites_Work\" >C\u00f3mo funcionan los sitios de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/#3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\" >3 ventajas de los sitios web de afiliaci\u00f3n frente a las plataformas de medios sociales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/#1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\" >1. No necesita depender de una plataforma de terceros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/#2_You_Get_Access_to_More_Avenues_for_Monetization\" >2. Accede a m\u00e1s v\u00edas de monetizaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/#3_You_Can_Build_a_Much_More_Close-Knit_Community\" >3. Puede crear una comunidad mucho m\u00e1s unida<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Una soluci\u00f3n a ese problema es no centrar todos los esfuerzos en las redes sociales y, en su lugar, crear una comunidad propia. <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/membership-site-reasons\/\" target=\"_blank\">Con un sitio web de afiliaci\u00f3n<\/a>En Internet, usted controla todos los aspectos de la experiencia del usuario. Adem\u00e1s, puede utilizarla para fomentar el debate sobre sus productos y servicios.<\/p>\n\n\n\n<p>En este art\u00edculo hablaremos sobre el funcionamiento general de los sitios web de afiliaci\u00f3n. Luego repasaremos tres ventajas clave que tienen los sitios de afiliaci\u00f3n sobre las plataformas de redes sociales. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Membership_Sites_Work\"><\/span>C\u00f3mo funcionan los sitios de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lo m\u00e1s probable es que usted sea miembro de muchos sitios web. A grandes rasgos, todos funcionan igual. Te registras para obtener una cuenta y ya puedes empezar a hablar con los dem\u00e1s miembros del sitio y acceder a sus contenidos. El ejemplo perfecto de este sistema son los foros en l\u00ednea:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"765\" height=\"303\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png\" alt=\"Un ejemplo de foro en l\u00ednea.\" class=\"wp-image-19764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png 765w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-429x170.png 429w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-700x277.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-156x62.png 156w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n\n\n<p>Sin embargo, ese es s\u00f3lo un tipo de sitio web de afiliaci\u00f3n. En la pr\u00e1ctica, se puede ajustar cualquier aspecto de la experiencia, incluyendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u00e9 contenidos est\u00e1n abiertos al p\u00fablico y cu\u00e1les restringidos<\/li><li>Qui\u00e9n puede inscribirse como miembro<\/li><li>Si los usuarios tienen que pagar para unirse al sitio web<\/li><\/ul>\n\n\n\n<p>Uno de los mayores problemas de los sitios web est\u00e1ticos es que apenas son interactivos. No se puede interactuar con los usuarios -o hacer que interact\u00faen entre s\u00ed- a trav\u00e9s del propio sitio web. Puede que tenga formularios de contacto y correos electr\u00f3nicos, pero dif\u00edcilmente conducen a un sentimiento de comunidad.<\/p>\n\n\n\n<p>Las redes sociales ayudan a los sitios web a salvar esa distancia. Sin embargo, las plataformas de redes sociales son limitadas en muchos sentidos, sobre todo si se comparan con la potencia de un sitio web de afiliaci\u00f3n con todas las funciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\"><\/span>3 ventajas de los sitios web de afiliaci\u00f3n frente a las plataformas de medios sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hay un momento y un lugar para <a rel=\"noreferrer noopener\" aria-label=\"uso de las redes sociales (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">uso de las redes sociales<\/a> para promocionar su empresa. Sin embargo, no deber\u00eda ser el \u00fanico canal en el que conf\u00ede, y ah\u00ed es donde entra en juego un sitio de afiliaci\u00f3n. Veamos tres ventajas de crear este tipo de comunidad dedicada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\"><\/span>1. No necesita depender de una plataforma de terceros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Miles de millones de personas (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Miles de millones de personas<\/a> utiliza plataformas de medios sociales todos los d\u00edas. Seguro que conoces las grandes, como Facebook, Instagram y Twitter, pero tambi\u00e9n hay muchas plataformas regionales y de nicho m\u00e1s peque\u00f1as.<\/p>\n\n\n\n<p>El problema es el siguiente: cada una de estas plataformas exige que se respeten unas normas diferentes. Adem\u00e1s, cada una de ellas tiende a especializarse en tipos de contenido muy diferentes. Si quieres captar la atenci\u00f3n de los usuarios en Instagram, todo gira en torno a lo visual, mientras que Facebook es m\u00e1s favorable a los contenidos con mucho texto.<\/p>\n\n\n\n<p>El resultado es que gestionar cuentas populares en varias plataformas de redes sociales es un trabajo a tiempo completo. No es de extra\u00f1ar que tantas empresas est\u00e9n contratando a gestores de redes sociales solo para mantenerse al d\u00eda.<\/p>\n\n\n\n<p>Con un sitio web de afiliaci\u00f3n de su propiedad, no hay nadie m\u00e1s que establezca las reglas. T\u00fa controlas todos los aspectos de la plataforma, incluidas las funcionalidades que quieres, a qui\u00e9n dejar entrar, qu\u00e9 tipo de contenido est\u00e1 permitido y mucho m\u00e1s.<\/p>\n\n\n\n<p>Es posible que WordPress no ofrezca funciones avanzadas de afiliaci\u00f3n desde el principio. <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a>pero eso se arregla f\u00e1cilmente con plugins. Utilizando <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\">MemberPress<\/a>Por ejemplo, puede personalizar la experiencia de registro del usuario y controlar qui\u00e9n ve qu\u00e9 contenido.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_Get_Access_to_More_Avenues_for_Monetization\"><\/span>2. Accede a m\u00e1s v\u00edas de monetizaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vas a dedicar mucho tiempo y esfuerzo a gestionar la presencia de tu empresa en las redes sociales, esto deber\u00eda ayudarte a obtener beneficios. El problema es que, en el caso de las redes sociales, las opciones de monetizaci\u00f3n pueden ser escasas.<\/p>\n\n\n\n<p>Lo que usted\u00a0<em>puede\u00a0<\/em>es utilizar las redes sociales para encontrar y atraer clientes potenciales a su sitio web. Adem\u00e1s, con un sitio de afiliaci\u00f3n obtendr\u00e1 acceso a toda una serie de <a rel=\"noreferrer noopener\" aria-label=\"opciones de monetizaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">opciones de monetizaci\u00f3n<\/a>incluyendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ofrecer suscripciones<\/li><li>Exigir pagos \u00fanicos por el acceso<\/li><li>Mostrar anuncios de otros sitios web<\/li><li>Venta de productos digitales<\/li><\/ul>\n\n\n\n<p>La principal conclusi\u00f3n es que cuando consigues que los usuarios visiten un sitio web de tu propiedad, tienes mucha m\u00e1s libertad sobre c\u00f3mo monetizar ese tr\u00e1fico.<\/p>\n\n\n\n<p>Con MemberPress, puede <a rel=\"noreferrer noopener\" aria-label=\"a\u00f1adir suscripci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">a\u00f1adir suscripci\u00f3n<\/a> y de pago a su sitio web:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"588\" height=\"295\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png\" alt=\"Pago de un abono mediante MemberPress.\" class=\"wp-image-19765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png 588w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-339x170.png 339w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-156x78.png 156w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure><\/div>\n\n\n\n<p>En cuanto a los anuncios, nada te impide <a href=\"https:\/\/memberpress.com\/es\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">unirse a cualquier red publicitaria<\/a> que desee. Para los productos digitales, necesitar\u00e1 <a rel=\"noreferrer noopener\" aria-label=\"un plugin de comercio electr\u00f3nico (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">un plugin de comercio electr\u00f3nico<\/a>pero como usuario de WordPress tienes muchas opciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Can_Build_a_Much_More_Close-Knit_Community\"><\/span>3. Puede crear una comunidad mucho m\u00e1s unida<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ahora mismo, probablemente sigas a cientos de personas y empresas en las redes sociales, repartidas en m\u00faltiples plataformas. Las redes sociales son una herramienta fant\u00e1stica para la comunicaci\u00f3n, pero son menos \u00fatiles si lo que quieres es crear una comunidad unida.<\/p>\n\n\n\n<p>Las redes sociales tradicionales est\u00e1n dise\u00f1adas para ahogarte en actualizaciones. Nunca dejas de recibir est\u00edmulos de distintas fuentes, lo que significa que no vas a sentir que formas parte de un \u00fanico grupo.<\/p>\n\n\n\n<p>Los sitios web para miembros, como los foros, son todo lo contrario. Puede que los debates no sean tan r\u00e1pidos, pero puedes mantener largas e interesantes conversaciones con otros usuarios interesados en lo mismo que t\u00fa:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"806\" height=\"581\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png\" alt=\"Un ejemplo de debate atractivo en l\u00ednea.\" class=\"wp-image-19766\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png 806w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-300x216.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-768x554.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-236x170.png 236w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-700x505.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-156x112.png 156w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure><\/div>\n\n\n\n<p>Esta \u00faltima parte es clave para cualquier sitio de afiliaci\u00f3n. Para que los usuarios se sientan parte de una comunidad, tiene que haber algo que los mantenga unidos.<\/p>\n\n\n\n<p>Si desea crear un sitio web de afiliaci\u00f3n para su empresa, puede permitir a su p\u00fablico comentar sus experiencias, hablar de otros temas, compartir consejos y mucho m\u00e1s. La decisi\u00f3n depende de usted, y tiene plena libertad a la hora de decidir qu\u00e9 tipo de participaci\u00f3n desea fomentar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las redes sociales son una forma estupenda de conectar con la audiencia de tu sitio web. Sin embargo, si quiere forjar una verdadera comunidad, necesitar\u00e1 algo m\u00e1s cercano. Ah\u00ed es donde puede ayudarte un sitio web de socios.<\/p>\n\n\n\n<p>Con WordPress y MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"crear un sitio web de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">crear un sitio web de afiliaci\u00f3n<\/a> no es tan complicado. Adem\u00e1s, tiene varias ventajas con respecto a las redes sociales:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>No tener que depender de una plataforma de terceros.<\/li><li>Acceder a m\u00e1s v\u00edas de monetizaci\u00f3n.<\/li><li>Poder construir una comunidad mucho m\u00e1s unida.<\/li><\/ol>\n\n\n\n<p>\u00bfTienes alguna pregunta sobre c\u00f3mo crear un sitio web de afiliados con WordPress? \u00a1Vamos a ir sobre ellos en la secci\u00f3n de comentarios a continuaci\u00f3n!\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Most websites these days are active on social media. Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult. One solution to that problem is not to focus all of your efforts [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":20032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-19762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A membership website can be a great way to foster a community around your projects, and that&#039;s just one of many benefits. Let&#039;s find out about the rest!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Difference Between Having a Membership Site and Using Social Media Platforms\" \/>\n\t\t<meta property=\"og:description\" content=\"A membership website can be a great way to foster a community around your projects, and that&#039;s just one of many benefits. 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Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult.<\/p>","content":[{"type":"text","data":"Most websites these days are <a rel=\"noreferrer noopener\" aria-label=\"active on social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">active on social media<\/a>. Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One solution to that problem is not to focus all of your efforts on social media, and to instead build a community of your own. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\">With a membership website<\/a>, you control every aspect of the user experience. Moreover, you can use it to foster discussion about your products and services.<\/p>","content":[{"type":"text","data":"One solution to that problem is not to focus all of your efforts on social media, and to instead build a community of your own. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\">With a membership website<\/a>, you control every aspect of the user experience. Moreover, you can use it to foster discussion about your products and services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we're going to talk about how online membership websites work in general. Then we'll go over three key advantages that membership sites have over social media platforms. Let's jump in!<\/p>","content":[{"type":"text","data":"In this article, we're going to talk about how online membership websites work in general. Then we'll go over three key advantages that membership sites have over social media platforms. Let's jump in!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Membership Sites Work<\/h2>","content":"C\u00f3mo funcionan los sitios de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Chances are you're probably a member of a lot of websites. In broad terms, they all work much the same. You register for an account, and then you can start talking with the site's other members and accessing content. The perfect example of such a system is online forums:<\/p>","content":[{"type":"text","data":"Chances are you're probably a member of a lot of websites. In broad terms, they all work much the same. You register for an account, and then you can start talking with the site's other members and accessing content. The perfect example of such a system is online forums:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png\" alt=\"An example of an online forum.\" class=\"wp-image-19764\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png","data":{"alt":"An example of an online forum.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png","align":"center"},"style":{"width":765,"height":303,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>That's just one type of membership website, however. In practice, you can tweak any aspect of the experience, including:<\/p>","content":[{"type":"text","data":"That's just one type of membership website, however. In practice, you can tweak any aspect of the experience, including:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>What content is open to the public and what is restricted<\/li><li>Who can register to be a member<\/li><li>Whether users have to pay to join the website<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Qu\u00e9 contenidos est\u00e1n abiertos al p\u00fablico y cu\u00e1les restringidos<\/li><li>Qui\u00e9n puede inscribirse como miembro<\/li><li>Si los usuarios tienen que pagar para unirse al sitio web<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the biggest issues with static websites is that they're hardly interactive. You can't engage with your users \u2013 or get them to interact with each other \u2013 through the website itself. You may have contact forms and emails, but those are hardly conducive to a feeling of community.<\/p>","content":[{"type":"text","data":"One of the biggest issues with static websites is that they're hardly interactive. You can't engage with your users \u2013 or get them to interact with each other \u2013 through the website itself. You may have contact forms and emails, but those are hardly conducive to a feeling of community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Social media helps websites bridge that gap. However, social media platforms are limiting in many ways, especially when compared to the power of a fully-featured membership site.<\/p>","content":[{"type":"text","data":"Social media helps websites bridge that gap. However, social media platforms are limiting in many ways, especially when compared to the power of a fully-featured membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Advantages of Membership Websites Over Social Media Platforms<\/h2>","content":"3 ventajas de los sitios web de afiliaci\u00f3n frente a las plataformas de medios sociales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There's a time and a place for <a rel=\"noreferrer noopener\" aria-label=\"using social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">using social media<\/a> to promote your business. However, it shouldn't be the only channel you rely on, and that's where a membership site comes in. Let's look at three benefits of creating this type of dedicated community.<\/p>","content":[{"type":"text","data":"There's a time and a place for <a rel=\"noreferrer noopener\" aria-label=\"using social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">using social media<\/a> to promote your business. However, it shouldn't be the only channel you rely on, and that's where a membership site comes in. Let's look at three benefits of creating this type of dedicated community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. You Don't Need to Rely on a Third-Party Platform<\/h3>","content":"1. No necesita depender de una plataforma de terceros","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\"Billions of people (opens in a new tab)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Billions of people<\/a> use social media platforms every day. You're almost certainly familiar with the big names, such as Facebook, Instagram, and Twitter, but there are also a lot of smaller regional and niche platforms.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\"Billions of people (opens in a new tab)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Billions of people<\/a> use social media platforms every day. You're almost certainly familiar with the big names, such as Facebook, Instagram, and Twitter, but there are also a lot of smaller regional and niche platforms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's the problem \u2013 every one of those platforms requires you to abide by a different rule set. Moreover, they each tend to specialize in very different types of content. If you want to engage users on Instagram, it's all about visuals, whereas Facebook is more friendly for text-heavy content.<\/p>","content":[{"type":"text","data":"Here's the problem \u2013 every one of those platforms requires you to abide by a different rule set. Moreover, they each tend to specialize in very different types of content. If you want to engage users on Instagram, it's all about visuals, whereas Facebook is more friendly for text-heavy content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The result is that running popular accounts on multiple social media platforms is essentially a full-time job. It's no wonder that so many businesses are hiring social media managers just to keep up.<\/p>","content":[{"type":"text","data":"The result is that running popular accounts on multiple social media platforms is essentially a full-time job. It's no wonder that so many businesses are hiring social media managers just to keep up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With a membership website that you own, there's no one else setting the rules. You control every aspect of the platform, including which functionality you want, who to let in, what kind of content is allowed, and more.<\/p>","content":[{"type":"text","data":"With a membership website that you own, there's no one else setting the rules. You control every aspect of the platform, including which functionality you want, who to let in, what kind of content is allowed, and more."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>WordPress might not offer advanced membership functionality out of the box, but that's easily fixed with plugins. By using <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/\" target=\"_blank\">MemberPress<\/a>, for example, you can customize the user registration experience and gain full control over who sees what content.<\/p>","content":[{"type":"text","data":"WordPress might not offer advanced membership functionality out of the box, but that's easily fixed with plugins. By using <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/\" target=\"_blank\">MemberPress<\/a>, for example, you can customize the user registration experience and gain full control over who sees what content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">2. You Get Access to More Avenues for Monetization<\/h2>","content":"2. Accede a m\u00e1s v\u00edas de monetizaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you're going to spend a lot of time and effort managing a social media presence for your business, it should help you drive profits. The issue is that with social media, monetization options can be few and far between.<\/p>","content":[{"type":"text","data":"If you're going to spend a lot of time and effort managing a social media presence for your business, it should help you drive profits. The issue is that with social media, monetization options can be few and far between."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you&nbsp;<em>can&nbsp;<\/em>do is to use social media to help you find and drive leads to your website. Plus, with a membership site you'll get access to a whole host of <a rel=\"noreferrer noopener\" aria-label=\"monetization options (opens in a new tab)\" href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">monetization options<\/a>, including:<\/p>","content":[{"type":"text","data":"What you&nbsp;<em>can&nbsp;<\/em>do is to use social media to help you find and drive leads to your website. Plus, with a membership site you'll get access to a whole host of <a rel=\"noreferrer noopener\" aria-label=\"monetization options (opens in a new tab)\" href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">monetization options<\/a>, including:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Offering subscriptions<\/li><li>Requiring one-time payments for access<\/li><li>Displaying ads for other websites<\/li><li>Selling digital products<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Ofrecer suscripciones<\/li><li>Exigir pagos \u00fanicos por el acceso<\/li><li>Mostrar anuncios de otros sitios web<\/li><li>Venta de productos digitales<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The main takeaway is that when you get users to visit a website you own, you have a lot more freedom about how to monetize that traffic.<\/p>","content":[{"type":"text","data":"The main takeaway is that when you get users to visit a website you own, you have a lot more freedom about how to monetize that traffic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With MemberPress, you can easily <a rel=\"noreferrer noopener\" aria-label=\"add subscription (opens in a new tab)\" href=\"https:\/\/memberpress.com\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">add subscription<\/a> and payment functionality to your website:<\/p>","content":[{"type":"text","data":"With MemberPress, you can easily <a rel=\"noreferrer noopener\" aria-label=\"add subscription (opens in a new tab)\" href=\"https:\/\/memberpress.com\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">add subscription<\/a> and payment functionality to your website:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png\" alt=\"Paying for a subscription using MemberPress.\" class=\"wp-image-19765\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png","data":{"alt":"Paying for a subscription using MemberPress.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png","align":"center"},"style":{"width":588,"height":295,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>As far as ads go, nothing is stopping you from <a href=\"https:\/\/memberpress.com\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">joining any ad network<\/a> you want. For digital products, you'll need <a rel=\"noreferrer noopener\" aria-label=\"an e-commerce plugin (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">an e-commerce plugin<\/a>, but you have a lot of choices as a WordPress user.<\/p>","content":[{"type":"text","data":"As far as ads go, nothing is stopping you from <a href=\"https:\/\/memberpress.com\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">joining any ad network<\/a> you want. For digital products, you'll need <a rel=\"noreferrer noopener\" aria-label=\"an e-commerce plugin (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">an e-commerce plugin<\/a>, but you have a lot of choices as a WordPress user."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. You Can Build a Much More Close-Knit Community<\/h3>","content":"3. Puede crear una comunidad mucho m\u00e1s unida","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Right now, you probably follow hundreds of people and businesses on social media, spread out across multiple platforms. Social media is a fantastic tool for communication, but it's less useful if you want to nurture a close-knit community.<\/p>","content":[{"type":"text","data":"Right now, you probably follow hundreds of people and businesses on social media, spread out across multiple platforms. Social media is a fantastic tool for communication, but it's less useful if you want to nurture a close-knit community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Traditional social media feeds are designed to drown you in updates. You never cease to get stimuli from different sources, which means you're not going to feel like you're part of a single group.<\/p>","content":[{"type":"text","data":"Traditional social media feeds are designed to drown you in updates. You never cease to get stimuli from different sources, which means you're not going to feel like you're part of a single group."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Membership websites such as forums are the complete opposite. Discussions might not be as fast-paced, but you get to have long, interesting conversations with other users who are interested in the same things as you are:<\/p>","content":[{"type":"text","data":"Membership websites such as forums are the complete opposite. Discussions might not be as fast-paced, but you get to have long, interesting conversations with other users who are interested in the same things as you are:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png\" alt=\"An example of an engaging online discussion.\" class=\"wp-image-19766\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png","data":{"alt":"An example of an engaging online discussion.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png","align":"center"},"style":{"width":806,"height":581,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>That last part is key for any membership site. For users to feel as though they're part of a community, there needs to be something that holds them together.<\/p>","content":[{"type":"text","data":"That last part is key for any membership site. For users to feel as though they're part of a community, there needs to be something that holds them together."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to build a membership website for your business, it can enable your audience to discuss their experiences, talk about other topics, share tips, and more. The decision is up to you, and you have full freedom when it comes to what kind of engagement you encourage.<\/p>","content":[{"type":"text","data":"If you want to build a membership website for your business, it can enable your audience to discuss their experiences, talk about other topics, share tips, and more. The decision is up to you, and you have full freedom when it comes to what kind of engagement you encourage."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media is a great way to connect with your website's audience. However, if you want to forge a real community, you'll need something that feels more close-knit. That's where a membership website can help.<\/p>","content":[{"type":"text","data":"Social media is a great way to connect with your website's audience. However, if you want to forge a real community, you'll need something that feels more close-knit. That's where a membership website can help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With WordPress and MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"creating a membership website (opens in a new tab)\" href=\"https:\/\/memberpress.com\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">creating a membership website<\/a> isn't all that complicated. It also comes with several advantages over social media, including:<\/p>","content":[{"type":"text","data":"With WordPress and MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"creating a membership website (opens in a new tab)\" href=\"https:\/\/memberpress.com\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">creating a membership website<\/a> isn't all that complicated. It also comes with several advantages over social media, including:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Not having to rely on a third-party platform.<\/li><li>Getting access to more avenues for monetization.<\/li><li>Being able to build a much more close-knit community.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>No tener que depender de una plataforma de terceros.<\/li><li>Acceder a m\u00e1s v\u00edas de monetizaci\u00f3n.<\/li><li>Poder construir una comunidad mucho m\u00e1s unida.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to start a membership website using WordPress? Let's go over them in the comments section below!&nbsp;<\/p>","content":[{"type":"text","data":"Do you have any questions about how to start a membership website using WordPress? Let's go over them in the comments section below!&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/19762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=19762"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/19762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/20032"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=19762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=19762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=19762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}