{"id":19762,"date":"2019-11-14T10:00:00","date_gmt":"2019-11-14T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=19762"},"modified":"2019-11-14T14:15:50","modified_gmt":"2019-11-14T21:15:50","slug":"membership-site-vs-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/","title":{"rendered":"La diferencia entre tener un sitio de afiliaci\u00f3n y utilizar plataformas de medios sociales"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hoy en d\u00eda, la mayor\u00eda de los sitios web son <a rel=\"noreferrer noopener\" aria-label=\"activo en las redes sociales (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">activo en las redes sociales<\/a>. Ser activo significa publicar regularmente nuevos contenidos y hacer todo lo posible por interactuar con los seguidores. El problema es que la mayor\u00eda de la gente sigue cientos de cuentas, lo que dificulta la interacci\u00f3n con los usuarios.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac58e5f2f153\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac58e5f2f153\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/#How_Membership_Sites_Work\" >C\u00f3mo funcionan los sitios de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/#3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\" >3 ventajas de los sitios web de afiliaci\u00f3n frente a las plataformas de medios sociales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/#1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\" >1. No es necesario depender de una plataforma de terceros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/#2_You_Get_Access_to_More_Avenues_for_Monetization\" >2. Accede a m\u00e1s v\u00edas de monetizaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/#3_You_Can_Build_a_Much_More_Close-Knit_Community\" >3. Puede crear una comunidad mucho m\u00e1s unida<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-vs-social-media-platforms\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Una soluci\u00f3n a ese problema es no centrar todos los esfuerzos en las redes sociales y, en su lugar, crear una comunidad propia. <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/membership-site-reasons\/\" target=\"_blank\">Con un sitio web de afiliaci\u00f3n<\/a>En Internet, usted controla todos los aspectos de la experiencia del usuario. Adem\u00e1s, puede utilizarla para fomentar el debate sobre sus productos y servicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo vamos a hablar de c\u00f3mo funcionan, en general, las p\u00e1ginas web de membres\u00eda en l\u00ednea. A continuaci\u00f3n, analizaremos tres ventajas clave que tienen estas p\u00e1ginas frente a las plataformas de redes sociales. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Membership_Sites_Work\"><\/span>C\u00f3mo funcionan los sitios de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es muy probable que seas miembro de muchas p\u00e1ginas web. En t\u00e9rminos generales, todas funcionan m\u00e1s o menos igual. Te registras para crear una cuenta y, a continuaci\u00f3n, puedes empezar a hablar con el resto de usuarios de la p\u00e1gina y acceder al contenido. El ejemplo perfecto de este tipo de sistema son los foros en l\u00ednea:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"765\" height=\"303\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png\" alt=\"Un ejemplo de foro en l\u00ednea.\" class=\"wp-image-19764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png 765w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-429x170.png 429w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-700x277.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-156x62.png 156w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, ese es solo un tipo de p\u00e1gina web de membres\u00eda. En la pr\u00e1ctica, puedes personalizar cualquier aspecto de la experiencia, incluyendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u00e9 contenidos est\u00e1n abiertos al p\u00fablico y cu\u00e1les restringidos<\/li><li>Qui\u00e9n puede inscribirse como miembro<\/li><li>Si los usuarios tienen que pagar para unirse al sitio web<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los mayores problemas de las p\u00e1ginas web est\u00e1ticas es que apenas son interactivas. No es posible interactuar con los usuarios \u2014ni conseguir que interact\u00faen entre ellos\u2014 a trav\u00e9s de la propia p\u00e1gina web. Es posible que dispongas de formularios de contacto y direcciones de correo electr\u00f3nico, pero estos no contribuyen precisamente a crear un sentido de comunidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las redes sociales ayudan a los sitios web a salvar esa distancia. Sin embargo, las plataformas de redes sociales son limitadas en muchos sentidos, sobre todo si se comparan con la potencia de un sitio web de afiliaci\u00f3n con todas las funciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\"><\/span>3 ventajas de los sitios web de afiliaci\u00f3n frente a las plataformas de medios sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay un momento y un lugar para <a rel=\"noreferrer noopener\" aria-label=\"uso de las redes sociales (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">uso de las redes sociales<\/a> para promocionar tu negocio. Sin embargo, no deber\u00eda ser el \u00fanico canal en el que conf\u00edes, y ah\u00ed es donde entra en juego una p\u00e1gina de membres\u00eda. Veamos tres ventajas de crear este tipo de comunidad exclusiva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\"><\/span>1. No es necesario depender de una plataforma de terceros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Miles de millones de personas (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Miles de millones de personas<\/a> Utilizas las redes sociales a diario. Seguramente ya conoces las m\u00e1s famosas, como Facebook, Instagram y Twitter, pero tambi\u00e9n hay muchas otras plataformas regionales y especializadas m\u00e1s peque\u00f1as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El problema es que cada una de esas plataformas exige que se respeten unas normas diferentes. Adem\u00e1s, cada una de ellas suele especializarse en tipos de contenido muy distintos. Si quieres captar la atenci\u00f3n de los usuarios en Instagram, lo fundamental son las im\u00e1genes, mientras que Facebook se adapta mejor al contenido con mucho texto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El resultado es que gestionar cuentas populares en varias plataformas de redes sociales es, en esencia, un trabajo a tiempo completo. No es de extra\u00f1ar que tantas empresas est\u00e9n contratando gestores de redes sociales solo para poder mantenerse al d\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con una web de membres\u00eda de tu propiedad, nadie m\u00e1s establece las normas. T\u00fa controlas todos los aspectos de la plataforma, incluyendo qu\u00e9 funcionalidades quieres, a qui\u00e9n admites, qu\u00e9 tipo de contenido est\u00e1 permitido y mucho m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede que WordPress no ofrezca funciones avanzadas de membres\u00eda de serie, pero eso se soluciona f\u00e1cilmente con plugins. Utilizando <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\">MemberPress<\/a>Por ejemplo, puede personalizar la experiencia de registro del usuario y controlar qui\u00e9n ve qu\u00e9 contenido.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_Get_Access_to_More_Avenues_for_Monetization\"><\/span>2. Accede a m\u00e1s v\u00edas de monetizaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vas a dedicar mucho tiempo y esfuerzo a gestionar la presencia de tu empresa en las redes sociales, esto deber\u00eda ayudarte a generar beneficios. El problema es que, en el caso de las redes sociales, las opciones de monetizaci\u00f3n pueden ser escasas y poco frecuentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que usted&nbsp;<em>puede&nbsp;<\/em>Lo que tienes que hacer es utilizar las redes sociales para encontrar clientes potenciales y dirigirlos a tu p\u00e1gina web. Adem\u00e1s, con un sitio de membres\u00eda tendr\u00e1s acceso a un sinf\u00edn de <a rel=\"noreferrer noopener\" aria-label=\"opciones de monetizaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">opciones de monetizaci\u00f3n<\/a>incluyendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ofrecer suscripciones<\/li><li>Exigir pagos \u00fanicos por el acceso<\/li><li>Mostrar anuncios de otros sitios web<\/li><li>Venta de productos digitales<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La principal conclusi\u00f3n es que cuando consigues que los usuarios visiten un sitio web de tu propiedad, tienes mucha m\u00e1s libertad sobre c\u00f3mo monetizar ese tr\u00e1fico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con MemberPress, puede <a rel=\"noreferrer noopener\" aria-label=\"a\u00f1adir suscripci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">a\u00f1adir suscripci\u00f3n<\/a> y de pago a su sitio web:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"588\" height=\"295\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png\" alt=\"Pago de un abono mediante MemberPress.\" class=\"wp-image-19765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png 588w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-339x170.png 339w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-156x78.png 156w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto a los anuncios, nada te impide <a href=\"https:\/\/memberpress.com\/es\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">unirse a cualquier red publicitaria<\/a> que quieras. Para los productos digitales, necesitar\u00e1s <a rel=\"noreferrer noopener\" aria-label=\"un plugin de comercio electr\u00f3nico (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">un plugin de comercio electr\u00f3nico<\/a>pero como usuario de WordPress tienes muchas opciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Can_Build_a_Much_More_Close-Knit_Community\"><\/span>3. Puede crear una comunidad mucho m\u00e1s unida<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Seguramente, en este momento sigues a cientos de personas y empresas en las redes sociales, repartidas por varias plataformas. Las redes sociales son una herramienta fant\u00e1stica para comunicarse, pero resultan menos \u00fatiles si lo que quieres es fomentar una comunidad muy unida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las redes sociales tradicionales est\u00e1n dise\u00f1adas para inundarte de actualizaciones. No dejas de recibir est\u00edmulos de diferentes fuentes, lo que significa que no vas a sentir que formas parte de un \u00fanico grupo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los sitios web para miembros, como los foros, son todo lo contrario. Puede que los debates no sean tan r\u00e1pidos, pero puedes mantener largas e interesantes conversaciones con otros usuarios interesados en lo mismo que t\u00fa:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"806\" height=\"581\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png\" alt=\"Un ejemplo de debate atractivo en l\u00ednea.\" class=\"wp-image-19766\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png 806w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-300x216.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-768x554.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-236x170.png 236w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-700x505.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-156x112.png 156w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esa \u00faltima parte es fundamental para cualquier sitio web de membres\u00eda. Para que los usuarios se sientan parte de una comunidad, tiene que haber algo que los una.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si desea crear un sitio web de afiliaci\u00f3n para su empresa, puede permitir a su p\u00fablico comentar sus experiencias, hablar de otros temas, compartir consejos y mucho m\u00e1s. La decisi\u00f3n depende de usted, y tiene plena libertad a la hora de decidir qu\u00e9 tipo de participaci\u00f3n desea fomentar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las redes sociales son una forma estupenda de conectar con el p\u00fablico de tu p\u00e1gina web. Sin embargo, si quieres crear una comunidad de verdad, necesitar\u00e1s algo que transmita una mayor sensaci\u00f3n de cercan\u00eda. Ah\u00ed es donde una p\u00e1gina web con membres\u00eda puede ser de ayuda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con WordPress y MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"crear un sitio web de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">crear un sitio web de afiliaci\u00f3n<\/a> no es tan complicado. Adem\u00e1s, presenta varias ventajas con respecto a las redes sociales, entre ellas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>No tener que depender de una plataforma de terceros.<\/li><li>Acceder a m\u00e1s v\u00edas de monetizaci\u00f3n.<\/li><li>Poder construir una comunidad mucho m\u00e1s unida.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna pregunta sobre c\u00f3mo crear una p\u00e1gina web de membres\u00eda con WordPress? \u00a1Coment\u00e9moslas en la secci\u00f3n de comentarios que hay a continuaci\u00f3n!&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Most websites these days are active on social media. Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult. One solution to that problem is not to focus all of your efforts [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":20032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-19762","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A membership website can be a great way to foster a community around your projects, and that&#039;s just one of many benefits. 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