{"id":20357,"date":"2019-12-12T10:00:00","date_gmt":"2019-12-12T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20357"},"modified":"2021-05-25T09:10:13","modified_gmt":"2021-05-25T15:10:13","slug":"4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/","title":{"rendered":"4 consejos para lanzar con \u00e9xito un programa de afiliaci\u00f3n para su sitio web de afiliaci\u00f3n"},"content":{"rendered":"<p>Los programas de afiliaci\u00f3n son un elemento b\u00e1sico de la web. Pagas a gente para que te consiga nuevos clientes y registros, lo que beneficia a todos los implicados. Los programas de afiliaci\u00f3n son tan populares que incluso los nombres conocidos <a rel=\"noreferrer noopener\" aria-label=\"como Amazon (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/cybercashworldwide.com\/affiliate-marketing-industry-statistics\" target=\"_blank\">como Amazon<\/a> emplearlos, y lo mismo puede hacer su propio sitio web de afiliaci\u00f3n.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0b1b2b709cc\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0b1b2b709cc\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/#How_Affiliate_Programs_Can_Help_You_Attract_More_Members\" >C\u00f3mo pueden ayudarle los programas de afiliaci\u00f3n a captar m\u00e1s miembros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/#4_Tips_to_Launch_a_Successful_Affiliate_Program_for_Your_Membership_Website\" >4 consejos para lanzar con \u00e9xito un programa de afiliados para su sitio web de afiliaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/#1_Offer_Commissions_for_Bringing_in_New_Members\" >1. Ofrecer comisiones por captar nuevos afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/#2_Create_Promotional_Materials_Your_Affiliates_Can_Use\" >2. Cree material promocional que sus afiliados puedan utilizar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/#3_Reward_Affiliates_Who_Bring_in_Consistent_Leads\" >3. Recompensar a los afiliados que traen clientes potenciales constantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/#4_Offer_Dedicated_Support_to_Your_Affiliates\" >4. Ofrezca apoyo espec\u00edfico a sus afiliados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Con el enfoque y los incentivos adecuados, un <a href=\"https:\/\/memberpress.com\/es\/ea\/\" title=\"Afiliaci\u00f3n f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programa de afiliados<\/a> puede ayudarle <a rel=\"noreferrer noopener\" aria-label=\"impulsar un crecimiento agresivo (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/99firms.com\/blog\/affiliate-marketing-statistics\/\" target=\"_blank\">impulsar un crecimiento agresivo<\/a> para su sitio de afiliaci\u00f3n. Cuanto mejor incentivados est\u00e9n sus afiliados, m\u00e1s miembros podr\u00e1 atraer. Adem\u00e1s, este tipo de programa no es dif\u00edcil de montar.<\/p>\n\n\n\n<p>En este art\u00edculo, hablaremos de c\u00f3mo los programas de afiliaci\u00f3n pueden ayudarle a conseguir nuevos registros de miembros. A continuaci\u00f3n, repasaremos cuatro consejos que le ayudar\u00e1n a lanzar un programa de afiliaci\u00f3n con \u00e9xito. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Affiliate_Programs_Can_Help_You_Attract_More_Members\"><\/span>C\u00f3mo pueden ayudarle los programas de afiliaci\u00f3n a captar m\u00e1s miembros<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With an affiliate program, you reward members for every additional paying user they bring to your website. Usually, each member gets their own unique \u2018affiliate link', which enables you to track where new users are coming from:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"702\" height=\"441\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/affiliate-link-amazon.png\" alt=\"Generaci\u00f3n de enlaces de afiliaci\u00f3n de Amazon.\" class=\"wp-image-20358\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/affiliate-link-amazon.png 702w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/affiliate-link-amazon-300x188.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/affiliate-link-amazon-271x170.png 271w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/affiliate-link-amazon-700x440.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/affiliate-link-amazon-156x98.png 156w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/figure>\n\n\n\n<p>Cuando alguien se registra despu\u00e9s de hacer clic en un enlace de afiliado, el afiliado que lo ha tra\u00eddo recibe alg\u00fan tipo de recompensa. Sobre el papel, todo esto es muy sencillo.<\/p>\n\n\n\n<p>Muchos negocios online de \u00e9xito deben gran parte de sus suscripciones a programas de afiliaci\u00f3n. <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Enlace de afiliaci\u00f3n a WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Alojamiento web<\/a> es un ejemplo fant\u00e1stico. No es raro que algunos proveedores de alojamiento paguen m\u00e1s de $100 por registro:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"612\" height=\"391\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/wpengine-affiliate.png\" alt=\"El programa de afiliados de WP Engine.\" class=\"wp-image-20359\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/wpengine-affiliate.png 612w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/wpengine-affiliate-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/wpengine-affiliate-266x170.png 266w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/wpengine-affiliate-156x100.png 156w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/figure>\n\n\n\n<p>T\u00fa no\u00a0<em>necesita\u00a0<\/em>to shell out that much money to run a successful affiliate program, however. It just goes to show you how much some businesses are willing to invest in the model, and that's because it\u00a0works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tips_to_Launch_a_Successful_Affiliate_Program_for_Your_Membership_Website\"><\/span>4 consejos para lanzar con \u00e9xito un programa de afiliados para su sitio web de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La diferencia entre un programa de afiliaci\u00f3n que atrae a cientos de nuevos usuarios y otro que no llama la atenci\u00f3n radica en los detalles. Aqu\u00ed tienes cuatro m\u00e9todos que te conviene emplear.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Offer_Commissions_for_Bringing_in_New_Members\"><\/span>1. Ofrecer comisiones por captar nuevos afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The primary draw of any affiliate program is its commissions. Web hosting providers rake in profits\u00a0because\u00a0they're willing to pay massive one-time fees in exchange for members who will stick around for years.<\/p>\n\n\n\n<p>La mayor\u00eda de los sitios web de afiliaci\u00f3n no pueden competir con los grandes cuando se trata de comisiones. Sin embargo, incluso las recompensas monetarias modestas pueden ser suficientes para llamar la atenci\u00f3n de algunas personas.<\/p>\n\n\n\n<p>El tipo de comisiones que puedes ofrecer depende de tus m\u00e1rgenes. Si ofreces un servicio que vale $49,95 al mes, podr\u00edas ofrecer la mitad de esa cantidad como comisi\u00f3n \u00fanica por nuevas altas:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"733\" height=\"306\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-tiers.png\" alt=\"Ejemplo de tabla de precios.\" class=\"wp-image-20360\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-tiers.png 733w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-tiers-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-tiers-407x170.png 407w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-tiers-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-tiers-156x65.png 156w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/figure>\n\n\n\n<p>Normalmente, lo mejor es ofrecer comisiones basadas en porcentajes. Para ello, necesitar\u00e1s una herramienta capaz de gestionar precios din\u00e1micos.\u00a0<\/p>\n\n\n\n<p>Si utiliza MemberPress, por ejemplo, puede integrarlo con el programa <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a> plugin. <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-easy-affiliate-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Con ambos plugins combinados<\/a>podr\u00e1 ofrecer comisiones basadas en porcentajes para todos sus niveles de afiliaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Promotional_Materials_Your_Affiliates_Can_Use\"><\/span>2. Cree material promocional que sus afiliados puedan utilizar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los afiliados son esencialmente vendedores en l\u00ednea. Convencen a la gente para que se suscriba a su sitio web de afiliaci\u00f3n en su nombre. Para ello, necesitar\u00e1n materiales de marketing, como banners, im\u00e1genes de productos de alta calidad, etc.<\/p>\n\n\n\n<p>Debes asegurarte de que todos esos materiales promocionales est\u00e9n f\u00e1cilmente disponibles para cualquiera que se inscriba en tu programa de afiliaci\u00f3n. Al facilitarles el trabajo, aumentas las posibilidades de que traigan nuevos miembros a tu sitio web.<\/p>\n\n\n\n<p>Si lleva tiempo trabajando en su sitio web, probablemente ya disponga de abundante material de marketing que pueda compartir con los afiliados. Si no es as\u00ed, puede que le compense <a rel=\"noreferrer noopener\" aria-label=\"contratar a alguien (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/uxdesign.cc\/five-things-to-look-out-for-when-hiring-a-designer-eb288879cca8\" target=\"_blank\">contratar a alguien<\/a> para ayudarle a crear nuevos dise\u00f1os con los que promocionar su sitio web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Reward_Affiliates_Who_Bring_in_Consistent_Leads\"><\/span>3. Recompensar a los afiliados que traen clientes potenciales constantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En la mayor\u00eda de los programas de afiliaci\u00f3n, hay algunos miembros que van m\u00e1s all\u00e1. Aportan una gran parte de los nuevos afiliados y son los que m\u00e1s ganan.<\/p>\n\n\n\n<p>If you want these \u2018power affiliates' to stick around, you have to take care of them. In practice, that means:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>No incumplir ninguna fecha de pago<\/li><li>Asegurarse de que tienen acceso al material de marketing que necesitan.<\/li><li>Ofreci\u00e9ndoles mejores tarifas que a otros afiliados<\/li><\/ul>\n\n\n\n<p>A lot of affiliate programs will negotiate special commissions with their best members. That does mean more money out of your pocket,\u00a0but\u00a0it can help develop long-term relationships with affiliates you know are worth their weight in gold.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Offer_Dedicated_Support_to_Your_Affiliates\"><\/span>4. Ofrezca apoyo espec\u00edfico a sus afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Otra cosa que puedes hacer para cuidar de tus afiliados es asegurarte de que siempre tengan acceso al apoyo que necesitan. Si tienen preguntas sobre comisiones, pagos, funcionamiento del sistema, etc., debes estar ah\u00ed para responderlas.<\/p>\n\n\n\n<p>Dirigir un programa de afiliaci\u00f3n con \u00e9xito puede consumir mucho de su tiempo. Por eso recomendamos utilizar un servicio o plugin que pueda automatizar partes del proceso por ti.<\/p>\n\n\n\n<p>El uso de MemberPress en combinaci\u00f3n con <a href=\"https:\/\/memberpress.com\/es\/ea\/\" title=\"Afiliaci\u00f3n f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Afiliaci\u00f3n f\u00e1cil<\/a> significa que dispone de un sistema que puede generar enlaces de afiliaci\u00f3n, realizar un seguimiento de las ventas y mucho m\u00e1s:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Easy-Affiliate-Reports.png\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Easy-Affiliate-Reports-1024x434.png\" alt=\"Easy Affiliate informa\" class=\"wp-image-26678\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Easy-Affiliate-Reports-1024x434.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Easy-Affiliate-Reports-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Easy-Affiliate-Reports-768x325.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Easy-Affiliate-Reports.png 1194w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Una vez que tenga su programa de afiliaci\u00f3n en marcha y funcionando tal y como desea, todo lo que tiene que hacer es asegurarse de que est\u00e1 disponible para responder a cualquier pregunta que puedan tener sus afiliados. Luego ya puedes esperar a que empiecen a llegar nuevos afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los programas de afiliaci\u00f3n de gran \u00e9xito suelen tener algo en com\u00fan: ofrecen grandes incentivos. Cuanto m\u00e1s atractivas sean sus afiliaciones, m\u00e1s f\u00e1cil les resultar\u00e1 a los afiliados conseguir m\u00e1s usuarios. Combinar un gran sitio web de afiliaci\u00f3n <a href=\"https:\/\/memberpress.com\/es\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"con un programa de afiliaci\u00f3n bien dise\u00f1ado (se abre en una nueva pesta\u00f1a)\">con un programa de afiliaci\u00f3n bien dise\u00f1ado<\/a>y tendr\u00e1s una combinaci\u00f3n imparable para crecer.<\/p>\n\n\n\n<p>He aqu\u00ed cuatro consejos que debe tener en cuenta para lanzar con \u00e9xito un programa de afiliaci\u00f3n para su sitio web de afiliaci\u00f3n:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Ofrezca descuentos a los nuevos afiliados.<\/li><li>Cree material promocional que sus afiliados puedan utilizar.<\/li><li>Recompense a los afiliados que aporten clientes potenciales constantes.<\/li><li>Ofrezca apoyo espec\u00edfico a sus afiliados.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo lanzar un programa de afiliaci\u00f3n? \u00a1Vamos a repasarlas en la secci\u00f3n de comentarios m\u00e1s abajo!<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el recuadro de abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Affiliate programs are a staple of the web. You pay people to get you new customers and signups, which benefits everyone involved. Affiliate programs are so popular that even household names such as Amazon employ them, and so can your own membership website. With the right approach and incentives, an affiliate program can help you [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":20516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[70],"class_list":{"0":"post-20357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"tag-membership-site","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"An affiliate program can be a great way to drive new signups for your membership site. 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You pay people to get you new customers and signups, which benefits everyone involved. Affiliate programs are so popular that even household names <a rel=\"noreferrer noopener\" aria-label=\"such as Amazon (opens in a new tab)\" href=\"https:\/\/cybercashworldwide.com\/affiliate-marketing-industry-statistics\" target=\"_blank\">such as Amazon<\/a> employ them, and so can your own membership website.<\/p>","content":[{"type":"text","data":"Affiliate programs are a staple of the web. You pay people to get you new customers and signups, which benefits everyone involved. Affiliate programs are so popular that even household names <a rel=\"noreferrer noopener\" aria-label=\"such as Amazon (opens in a new tab)\" href=\"https:\/\/cybercashworldwide.com\/affiliate-marketing-industry-statistics\" target=\"_blank\">such as Amazon<\/a> employ them, and so can your own membership website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With the right approach and incentives, an affiliate program can help you <a rel=\"noreferrer noopener\" aria-label=\"drive aggressive growth (opens in a new tab)\" href=\"https:\/\/99firms.com\/blog\/affiliate-marketing-statistics\/\" target=\"_blank\">drive aggressive growth<\/a> for your membership site. The better incentivized your affiliates are, the more members you can attract. Plus, this type of program isn't hard to set up.<\/p>","content":[{"type":"text","data":"With the right approach and incentives, an affiliate program can help you <a rel=\"noreferrer noopener\" aria-label=\"drive aggressive growth (opens in a new tab)\" href=\"https:\/\/99firms.com\/blog\/affiliate-marketing-statistics\/\" target=\"_blank\">drive aggressive growth<\/a> for your membership site. The better incentivized your affiliates are, the more members you can attract. Plus, this type of program isn't hard to set up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll talk about how affiliate programs can help you get new member signups. Then we'll go over four tips to help you launch a successful affiliate program. Let's get to it!<\/p>","content":[{"type":"text","data":"In this article, we'll talk about how affiliate programs can help you get new member signups. Then we'll go over four tips to help you launch a successful affiliate program. Let's get to it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Affiliate Programs Can Help You Attract More Members<\/h2>","content":"C\u00f3mo pueden ayudarle los programas de afiliaci\u00f3n a captar m\u00e1s miembros","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>With an affiliate program, you reward members for every additional paying user they bring to your website. Usually, each member gets their own unique 'affiliate link', which enables you to track where new users are coming from:<\/p>","content":[{"type":"text","data":"With an affiliate program, you reward members for every additional paying user they bring to your website. Usually, each member gets their own unique 'affiliate link', which enables you to track where new users are coming from:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/affiliate-link-amazon.png\" alt=\"Generating Amazon affiliate links.\" class=\"wp-image-20358\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/affiliate-link-amazon.png","data":{"alt":"Generating Amazon affiliate links.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/affiliate-link-amazon.png"},"style":{"width":702,"height":441,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>When someone signs up after clicking on an affiliate link, the member who brought them in gets some type of reward. On paper, this is all very simple.<\/p>","content":[{"type":"text","data":"When someone signs up after clicking on an affiliate link, the member who brought them in gets some type of reward. On paper, this is all very simple."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A lot of successful online businesses owe a lot of their signups to affiliate programs. Web hosting is a fantastic example. It's not unusual for some hosting providers to pay upwards of $100 per signup:<\/p>","content":[{"type":"text","data":"A lot of successful online businesses owe a lot of their signups to affiliate programs. Web hosting is a fantastic example. It's not unusual for some hosting providers to pay upwards of $100 per signup:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/wpengine-affiliate.png\" alt=\"The WP Engine affiliate program.\" class=\"wp-image-20359\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/wpengine-affiliate.png","data":{"alt":"The WP Engine affiliate program.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/wpengine-affiliate.png"},"style":{"width":612,"height":391,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You don't&nbsp;<em>need&nbsp;<\/em>to shell out that much money to run a successful affiliate program, however. It just goes to show you how much some businesses are willing to invest in the model, and that's because it&nbsp;works.<\/p>","content":[{"type":"text","data":"You don't&nbsp;<em>need&nbsp;<\/em>to shell out that much money to run a successful affiliate program, however. It just goes to show you how much some businesses are willing to invest in the model, and that's because it&nbsp;works."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">4 Tips to Launch a Successful Affiliate Program for Your Membership Website<\/h2>","content":"4 consejos para lanzar con \u00e9xito un programa de afiliados para su sitio web de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The difference between an affiliate program that brings in hundreds of new users and one that doesn't get any attention lies in the details. Here are four methods you'll want to employ.<\/p>","content":[{"type":"text","data":"The difference between an affiliate program that brings in hundreds of new users and one that doesn't get any attention lies in the details. Here are four methods you'll want to employ."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Offer Commissions for Bringing in New Members<\/h3>","content":"1. Ofrecer comisiones por captar nuevos afiliados","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The primary draw of any affiliate program is its commissions. Web hosting providers rake in profits&nbsp;because&nbsp;they're willing to pay massive one-time fees in exchange for members who will stick around for years.<\/p>","content":[{"type":"text","data":"The primary draw of any affiliate program is its commissions. Web hosting providers rake in profits&nbsp;because&nbsp;they're willing to pay massive one-time fees in exchange for members who will stick around for years."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Most membership websites can't compete with those big players when it comes to commissions. However, even modest monetary rewards can be enough to get some people's attention.<\/p>","content":[{"type":"text","data":"Most membership websites can't compete with those big players when it comes to commissions. However, even modest monetary rewards can be enough to get some people's attention."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What type of commissions you can offer all depends on your margins. If you provide a service that is worth $49.95 per month, you might offer half of that as a one-time fee for new signups:<\/p>","content":[{"type":"text","data":"What type of commissions you can offer all depends on your margins. If you provide a service that is worth $49.95 per month, you might offer half of that as a one-time fee for new signups:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-tiers.png\" alt=\"An example of a pricing table.\" class=\"wp-image-20360\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-tiers.png","data":{"alt":"An example of a pricing table.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-tiers.png"},"style":{"width":733,"height":306,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Usually, your best bet is to offer percentage-based commissions. For that, you'll need a tool that can handle dynamic pricing.&nbsp;<\/p>","content":[{"type":"text","data":"Usually, your best bet is to offer percentage-based commissions. For that, you'll need a tool that can handle dynamic pricing.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you use MemberPress, for example, you can integrate it with the <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Affiliate<\/a> plugin. <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-easy-affiliate-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">With both plugins combined<\/a>, you'll be able to offer percentage-based commissions for all of your membership tiers.<\/p>","content":[{"type":"text","data":"If you use MemberPress, for example, you can integrate it with the <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Affiliate<\/a> plugin. <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-easy-affiliate-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">With both plugins combined<\/a>, you'll be able to offer percentage-based commissions for all of your membership tiers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Create Promotional Materials Your Affiliates Can Use<\/h3>","content":"2. Cree material promocional que sus afiliados puedan utilizar","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Affiliates are essentially online marketers. They convince people to sign up for your membership website on your behalf. To do that, they'll need marketing materials, such as banners, high-quality product images, and more.<\/p>","content":[{"type":"text","data":"Affiliates are essentially online marketers. They convince people to sign up for your membership website on your behalf. To do that, they'll need marketing materials, such as banners, high-quality product images, and more."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You want to make sure all those promotional materials are readily available for anyone who signs up to your affiliate program. By making their work easier, you're increasing the chance that they'll bring new members to your website.<\/p>","content":[{"type":"text","data":"You want to make sure all those promotional materials are readily available for anyone who signs up to your affiliate program. By making their work easier, you're increasing the chance that they'll bring new members to your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you've been working on your website for a while, you probably already have plenty of marketing materials you can share with affiliates. If you don't, it may pay off to <a rel=\"noreferrer noopener\" aria-label=\"hire someone (opens in a new tab)\" href=\"https:\/\/uxdesign.cc\/five-things-to-look-out-for-when-hiring-a-designer-eb288879cca8\" target=\"_blank\">hire someone<\/a> to help you create new designs to promote your site.<\/p>","content":[{"type":"text","data":"If you've been working on your website for a while, you probably already have plenty of marketing materials you can share with affiliates. If you don't, it may pay off to <a rel=\"noreferrer noopener\" aria-label=\"hire someone (opens in a new tab)\" href=\"https:\/\/uxdesign.cc\/five-things-to-look-out-for-when-hiring-a-designer-eb288879cca8\" target=\"_blank\">hire someone<\/a> to help you create new designs to promote your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Reward Affiliates Who Bring in Consistent Leads<\/h3>","content":"3. Recompensar a los afiliados que traen clientes potenciales constantes","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In most affiliate programs, you have some members who go above and beyond. They'll bring in a big slice of your new members, and they'll be your highest earners.<\/p>","content":[{"type":"text","data":"In most affiliate programs, you have some members who go above and beyond. They'll bring in a big slice of your new members, and they'll be your highest earners."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want these 'power affiliates' to stick around, you have to take care of them. In practice, that means:<\/p>","content":[{"type":"text","data":"If you want these 'power affiliates' to stick around, you have to take care of them. In practice, that means:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Not missing any payment dates<\/li><li>Making sure they have access to the marketing materials they need<\/li><li>Offering them better rates than other affiliates<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>No incumplir ninguna fecha de pago<\/li><li>Asegurarse de que tienen acceso al material de marketing que necesitan.<\/li><li>Ofreci\u00e9ndoles mejores tarifas que a otros afiliados<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A lot of affiliate programs will negotiate special commissions with their best members. That does mean more money out of your pocket,&nbsp;but&nbsp;it can help develop long-term relationships with affiliates you know are worth their weight in gold.<\/p>","content":[{"type":"text","data":"A lot of affiliate programs will negotiate special commissions with their best members. That does mean more money out of your pocket,&nbsp;but&nbsp;it can help develop long-term relationships with affiliates you know are worth their weight in gold."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Offer Dedicated Support to Your Affiliates<\/h3>","content":"4. Ofrezca apoyo espec\u00edfico a sus afiliados","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Another thing you can do to take care of your affiliates is to make sure they always have access to the support they need. If they have questions about commissions, payments, how the system, works, etc., you want to be there to answer them.<\/p>","content":[{"type":"text","data":"Another thing you can do to take care of your affiliates is to make sure they always have access to the support they need. If they have questions about commissions, payments, how the system, works, etc., you want to be there to answer them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Running a successful affiliate program can eat up a lot of your time. That's why we recommend using a service or plugin that can automate parts of the process for you.<\/p>","content":[{"type":"text","data":"Running a successful affiliate program can eat up a lot of your time. That's why we recommend using a service or plugin that can automate parts of the process for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using MemberPress in combination with Easy Affiliate means you have a system in place that can generate affiliate links, keep track of sales, and more:<\/p>","content":[{"type":"text","data":"Using MemberPress in combination with Easy Affiliate means you have a system in place that can generate affiliate links, keep track of sales, and more:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Easy-Affiliate-Reports.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Easy-Affiliate-Reports-1024x434.png\" alt=\"Easy Affiliate reports\" class=\"wp-image-26678\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Easy-Affiliate-Reports-1024x434.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Easy-Affiliate-Reports.png","alt":"Easy Affiliate reports","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Easy-Affiliate-Reports-1024x434.png","linkDestination":"media"},"style":{"width":1024,"height":434,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Once you have your affiliate program up and running just the way you want it to, all you have to do is make sure you're available to answer any questions your affiliates might have. Then you can wait for the new members to start rolling in.<\/p>","content":[{"type":"text","data":"Once you have your affiliate program up and running just the way you want it to, all you have to do is make sure you're available to answer any questions your affiliates might have. Then you can wait for the new members to start rolling in."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Highly-successful affiliate programs usually have one thing in common \u2013 they offer great incentives. The more appealing your memberships are, however, the easier it is for affiliates to get you more users. Combine a great membership website <a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"with a well-designed affiliate program (opens in a new tab)\">with a well-designed affiliate program<\/a>, and you have an unstoppable combo for growth.<\/p>","content":[{"type":"text","data":"Highly-successful affiliate programs usually have one thing in common \u2013 they offer great incentives. The more appealing your memberships are, however, the easier it is for affiliates to get you more users. Combine a great membership website <a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"with a well-designed affiliate program (opens in a new tab)\">with a well-designed affiliate program<\/a>, and you have an unstoppable combo for growth."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are four tips you should keep in mind to launch a successful affiliate program for your membership website:<\/p>","content":[{"type":"text","data":"Here are four tips you should keep in mind to launch a successful affiliate program for your membership website:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Offer discounts for bringing in new members.<\/li><li>Create promotional materials your affiliates can use.<\/li><li>Reward affiliates who bring in consistent leads.<\/li><li>Offer dedicated support to your affiliates.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Ofrezca descuentos a los nuevos afiliados.<\/li><li>Cree material promocional que sus afiliados puedan utilizar.<\/li><li>Recompense a los afiliados que aporten clientes potenciales constantes.<\/li><li>Ofrezca apoyo espec\u00edfico a sus afiliados.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to launch an affiliate program? Let's go over them in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about how to launch an affiliate program? Let's go over them in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/20357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=20357"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/20357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/20516"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=20357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=20357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=20357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}