{"id":20363,"date":"2019-12-23T09:50:00","date_gmt":"2019-12-23T16:50:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20363"},"modified":"2026-02-24T12:58:06","modified_gmt":"2026-02-24T17:58:06","slug":"create-better-pricing-tables","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/","title":{"rendered":"C\u00f3mo crear una tabla de precios para su sitio web (4 consejos clave con ejemplos)"},"content":{"rendered":"<p>Si quiere ofrecer <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\">diferentes niveles de afiliaci\u00f3n<\/a> para su sitio web, necesita una forma de que los usuarios vean lo que ofrece cada una. Quiere que los usuarios puedan comparar f\u00e1cilmente caracter\u00edsticas, precios, ventajas y mucho m\u00e1s.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a59f2fca04be\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59f2fca04be\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#The_Importance_of_a_Quality_Pricing_Table\" >La importancia de una tabla de precios de calidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#4_Key_Tips_for_Creating_Better_Pricing_Tables\" >4 consejos clave para crear mejores tablas de precios<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#1_Make_the_Differences_Between_Each_Tier_Obvious\" >1. Haga evidentes las diferencias entre los distintos niveles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#2_Highlight_the_Plans_You_Want_Users_to_Focus_On\" >2. Destaque los planes en los que desea que se centren los usuarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#3_Add_Hover_Details_for_Key_Features\" >3. A\u00f1adir detalles Hover para caracter\u00edsticas clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#4_Make_Sure_Your_Calls_to_Action_Stand_Out\" >4. Aseg\u00farese de que sus llamadas a la acci\u00f3n destaquen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#A_Few_MemberPress_Site_Pricing_Table_Examples\" >Algunos ejemplos de tablas de precios de sitios MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>La mejor forma de mostrar toda esa informaci\u00f3n es con una tabla de precios. Las tablas de precios son elementos sencillos pero cruciales para vender servicios y afiliaciones en l\u00ednea. Si se dise\u00f1an con cuidado, pueden ayudarte a atraer a m\u00e1s usuarios a tu sitio web.<\/p>\n\n\n\n<p>En este art\u00edculo hablaremos de por qu\u00e9 son tan importantes las tablas de precios. A continuaci\u00f3n, repasaremos cuatro consejos clave que le ayudar\u00e1n a dise\u00f1ar unas mejores para su sitio web de afiliaci\u00f3n. Manos a la obra.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"tvpqQR9jBuUEyK\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear una p\u00e1gina de precios con Grupos MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_a_Quality_Pricing_Table\"><\/span>La importancia de una tabla de precios de calidad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hay una raz\u00f3n por la que se ven tablas de precios por toda la web. Las tablas son quiz\u00e1s el mejor m\u00e9todo para mostrar mucha informaci\u00f3n de forma que los usuarios puedan comparar diferentes elementos r\u00e1pidamente:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"946\" height=\"351\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png\" alt=\"Ejemplo de tabla de precios.\" class=\"wp-image-20364\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png 946w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-300x111.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-768x285.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-458x170.png 458w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-840x312.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-700x260.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-156x58.png 156w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n\n\n\n<p>Una tabla de precios excelente no s\u00f3lo le ofrece todos los detalles que necesita, sino que le ayuda a decidir qu\u00e9 opci\u00f3n es la mejor para usted. En la mayor\u00eda de los casos, los sitios web utilizan tablas de precios para vender afiliaciones o suscripciones, especialmente cuando hay diferentes niveles disponibles.<\/p>\n\n\n\n<p>Sin embargo, para que sus tablas de precios tengan un impacto en las conversiones, deber\u00e1 incluir varios elementos clave. Una tabla simple y sencilla probablemente no sea suficiente para conseguir nuevos afiliados:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"941\" height=\"335\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png\" alt=\"Una tabla de precios b\u00e1sica.\" class=\"wp-image-20365\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png 941w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-300x107.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-768x273.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-478x170.png 478w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-840x299.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-700x249.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-156x56.png 156w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure>\n\n\n\n<p>En las pr\u00f3ximas secciones, repasaremos cu\u00e1les son esos elementos clave de la tabla de precios y hablaremos de c\u00f3mo puede implementarlos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Key_Tips_for_Creating_Better_Pricing_Tables\"><\/span>4 consejos clave para crear mejores tablas de precios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> incluye una p\u00e1gina de precios integrada que se crea autom\u00e1ticamente al configurar su <a href=\"https:\/\/memberpress.com\/es\/docs\/creating-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grupos de miembros<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png\" alt=\"p\u00e1gina de precios\" class=\"wp-image-26981\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-768x393.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png 1451w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Puede ajustar el Tema de la p\u00e1gina de precios para establecer la apariencia de la p\u00e1gina de precios a uno de nuestros dise\u00f1os preestablecidos, o puede elegir Personalizado para utilizar su propio CSS personalizado. <\/p>\n\n\n\n<p>Aqu\u00ed, nos centraremos en las cosas vitales a tener en cuenta al optimizar las tablas de precios para su sitio MemberPress utilizando CSS personalizado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_the_Differences_Between_Each_Tier_Obvious\"><\/span>1. Haga evidentes las diferencias entre los distintos niveles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es una buena idea ofrecer varios niveles de afiliaci\u00f3n en su sitio web, desde los m\u00e1s econ\u00f3micos hasta los m\u00e1s caros. De este modo, puedes ofrecer distintas ventajas para cada nivel y maximizar tus beneficios.<\/p>\n\n\n\n<p>El problema es que a veces los usuarios pueden no entender <a href=\"https:\/\/memberpress.com\/es\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"por qu\u00e9 pagan exactamente (se abre en una nueva pesta\u00f1a)\">por qu\u00e9 pagan exactamente<\/a> con cada nivel. Con una tabla de precios, puede destacar f\u00e1cilmente las diferencias entre cada plan utilizando sencillos trucos visuales:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png\" alt=\"Destacar las diferencias entre planes.\" class=\"wp-image-20367\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-300x77.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-768x197.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-660x170.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-840x216.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-700x180.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-156x40.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1080x278.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers.png 1171w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Su objetivo es asegurarse de que las columnas de su tabla sean f\u00e1ciles de diferenciar. Algunas tablas lo consiguen resaltando elementos en columnas concretas, utilizando colores diferentes para cada una, etc.<\/p>\n\n\n\n<p>La forma m\u00e1s sencilla de diferenciar lo que ofrece cada nivel de afiliaci\u00f3n es mediante listas. Intente crear una lista que muestre lo que incluye cada nivel y<em>\u00a0<\/em>a\u00f1adiendo elementos \u00fanicos al <em>fondo<\/em> de cada uno. De este modo, los visitantes podr\u00e1n detectar r\u00e1pidamente las diferencias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Highlight_the_Plans_You_Want_Users_to_Focus_On\"><\/span>2. Destaque los planes en los que desea que se centren los usuarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aunque ofrezca varios niveles de afiliaci\u00f3n, probablemente querr\u00e1 que los visitantes se centren en uno o dos planes en particular. Por eso muchas de las tablas de precios que ves destacan planes espec\u00edficos:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"875\" height=\"432\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png\" alt=\"\" class=\"wp-image-20366\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png 875w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-768x379.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-344x170.png 344w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-840x415.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-700x346.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-156x77.png 156w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure>\n\n\n\n<p>Normalmente, el plan o nivel de afiliaci\u00f3n destacado es el que ofrece la mejor oferta y le proporciona los mejores beneficios. Resaltar los planes es una decisi\u00f3n inteligente, y hay varias formas de hacerlo. Algunos sitios web a\u00f1aden bordes a tablas espec\u00edficas o utilizan diferentes botones de llamada a la acci\u00f3n (CTA).\u00a0<\/p>\n\n\n\n<p>Otro truco sencillo que puede utilizar es hacer que una secci\u00f3n de su tabla de precios sea m\u00e1s grande que las dem\u00e1s:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"805\" height=\"362\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png\" alt=\"Aumentar ligeramente el tama\u00f1o de una de las columnas de la tabla.\" class=\"wp-image-20368\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png 805w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-300x135.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-768x345.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-378x170.png 378w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-700x315.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-156x70.png 156w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure>\n\n\n\n<p>El objetivo es atraer la mirada del visitante hacia el nivel de afiliaci\u00f3n al que desea que se suscriba. Una vez captada la atenci\u00f3n del visitante, depende de las funciones que le ofrezcas convencerle de que compre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Hover_Details_for_Key_Features\"><\/span>3. A\u00f1adir detalles Hover para caracter\u00edsticas clave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uno de los problemas de las tablas de precios es la limitaci\u00f3n de espacio. Si incluyes demasiada informaci\u00f3n sobre cada funci\u00f3n de cada nivel de afiliaci\u00f3n, las tablas ser\u00e1n dif\u00edciles de leer y navegar.<\/p>\n\n\n\n<p>Una soluci\u00f3n elegante a este problema es a\u00f1adir efectos hover a los elementos clave de la tabla de precios. En el siguiente ejemplo, puede ver que cada elemento de la lista tiene un icono con un signo de interrogaci\u00f3n al lado. Si pasa el rat\u00f3n por encima del icono, podr\u00e1 obtener m\u00e1s informaci\u00f3n sobre esa caracter\u00edstica concreta:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"706\" height=\"302\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png\" alt=\"C\u00f3mo a\u00f1adir informaci\u00f3n sobre el cursor a las tablas.\" class=\"wp-image-20369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-700x299.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-156x67.png 156w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/figure>\n\n\n\n<p>Puede <a href=\"https:\/\/www.w3schools.com\/css\/css_tooltip.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a\u00f1adir \u2018tooltips' hover'<\/a> a cualquier elemento de su sitio web -incluidas las tablas de precios- utilizando CSS. Si no est\u00e1s acostumbrado a las hojas de estilo, te costar\u00e1 un poco de trabajo, pero puede traducirse en m\u00e1s registros de usuarios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Make_Sure_Your_Calls_to_Action_Stand_Out\"><\/span>4. Aseg\u00farese de que sus llamadas a la acci\u00f3n destaquen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una cosa que tienen en com\u00fan casi todos los cuadros de precios es que incluyen <a href=\"https:\/\/prettylinks.com\/2019\/01\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CTAs para cada plan o producto (se abre en una nueva pesta\u00f1a)\">CTA para cada plan o producto<\/a> en oferta. Esto se debe a que, una vez que convence a los visitantes para que se registren, quiere que puedan hacerlo inmediatamente:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"975\" height=\"254\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png\" alt=\"Ejemplos de CTA de tabla de precios.\" class=\"wp-image-20370\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png 975w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-300x78.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-768x200.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-653x170.png 653w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-840x219.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-700x182.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-156x41.png 156w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p>Los CTA le ofrecen muchas oportunidades para ser creativo. En el ejemplo anterior, aunque es f\u00e1cil ver qu\u00e9 bot\u00f3n corresponde a cada nivel, el aspecto es poco atractivo y sencillo. En su lugar, puede dise\u00f1ar botones \u00fanicos para cada plan:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"969\" height=\"244\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png\" alt=\"Ejemplos de CTA con diferentes estilos.\" class=\"wp-image-20371\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png 969w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-300x76.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-768x193.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-660x166.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-840x212.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-700x176.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-156x39.png 156w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/figure>\n\n\n\n<p>Con este enfoque puede utilizar colores m\u00e1s llamativos en los niveles de afiliaci\u00f3n en los que desee aumentar las inscripciones. Tambi\u00e9n es una buena forma de diferenciar los planes visualmente.<\/p>\n\n\n\n<p>Normalmente, el lenguaje CTA en las tablas de precios tiende a ser bastante directo. Es habitual ver <a aria-label=\"variaciones de frases (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\">variaciones de frases<\/a> como \u201cCons\u00edguelo ahora\u201d, \u201cInscr\u00edbete hoy\u201d y \u201cReg\u00edstrate\u201d. Esas palabras y frases sencillas y contundentes obtienen resultados, as\u00ed que no piense demasiado el lenguaje que utiliza.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Few_MemberPress_Site_Pricing_Table_Examples\"><\/span>Algunos ejemplos de tablas de precios de sitios MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png\"><img decoding=\"async\" width=\"1024\" height=\"952\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png\" alt=\"p\u00e1gina de precios de copyhackers\" class=\"wp-image-28046\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-300x279.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-768x714.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1536x1427.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png 2010w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabla de precios de la escuela de redacci\u00f3n en l\u00ednea Copyhackers<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership-.png\"><img decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png\" alt=\"P\u00e1gina de precios de Digital Product Manager\" class=\"wp-image-28047\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--768x370.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1536x739.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--2048x985.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabla de precios de Digital Product Manager<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member-.png\"><img decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png\" alt=\"P\u00e1gina de precios de Spark &amp; Logic\" class=\"wp-image-28048\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--768x468.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1536x935.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--2048x1247.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabla de precios de Spark &amp; Logic<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png\"><img decoding=\"async\" width=\"1024\" height=\"969\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png\" alt=\"Tabla de precios de DH Creative\" class=\"wp-image-28050\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-300x284.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-768x726.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1536x1453.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png 1721w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabla de precios de DH Creative<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png\"><img decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png\" alt=\"tabla de precios launchblot\" class=\"wp-image-28049\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-300x232.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-768x593.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1536x1186.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png 2020w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabla de precios de LaunchBlot<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ofrecer varios niveles de afiliaci\u00f3n a su sitio web es una gran idea. Puede maximizar el n\u00famero de usuarios que atrae y aumentar sus beneficios. Sin embargo, es importante transmitir lo que ofrece cada nivel, que es donde entra en juego la tabla de precios.<\/p>\n\n\n\n<p>Si desea crear mejores tablas de precios para su sitio web de afiliaci\u00f3n, s\u00f3lo tiene que tener en cuenta estos cuatro consejos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Haga evidentes las diferencias entre cada nivel.<\/li><li>Destaque los planes en los que desea que se centren los usuarios.<\/li><li>A\u00f1adir detalles hover para las caracter\u00edsticas clave.<\/li><li>Aseg\u00farese de que sus CTA destaquen.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo crear mejores tablas de precios para su sitio web? \u00a1Vamos a repasarlas en la secci\u00f3n de comentarios a continuaci\u00f3n!<\/p>\n\n\n\n<p>\u00bfA\u00fan no tienes MemberPress? <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Empiece aqu\u00ed<\/a>!<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>If you want to offer different membership tiers for your website, you need a way for users to see what each has to offer. You want users to be able to easily compare features, prices, benefits, and more. The best way to showcase all of that information is with a pricing table. Pricing tables are [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":20598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[1556],"class_list":{"0":"post-20363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"tag-converter","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Outstanding pricing tables can help your website attract more members. 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You want users to be able to easily compare features, prices, benefits, and more.<\/p>","content":[{"type":"text","data":"If you want to offer <a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\">different membership tiers<\/a> for your website, you need a way for users to see what each has to offer. You want users to be able to easily compare features, prices, benefits, and more."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The best way to showcase all of that information is with a pricing table. Pricing tables are simple yet crucial elements for selling services and memberships online. When designed carefully, they can help you attract more members for your website.<\/p>","content":[{"type":"text","data":"The best way to showcase all of that information is with a pricing table. Pricing tables are simple yet crucial elements for selling services and memberships online. When designed carefully, they can help you attract more members for your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll talk about why pricing tables are so important. Then we'll go over four key tips to help you design better ones for your membership website. Let's get to it!<\/p>","content":[{"type":"text","data":"In this article, we'll talk about why pricing tables are so important. Then we'll go over four key tips to help you design better ones for your membership website. Let's get to it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"How to Create a Pricing Page with MemberPress Groups (Tutorial)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"C\u00f3mo crear una p\u00e1gina de precios con Grupos MemberPress (Tutorial)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=ynVRo4Y6vEM","url":"https:\/\/www.youtube.com\/watch?v=ynVRo4Y6vEM"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Importance of a Quality Pricing Table<\/h2>","content":"La importancia de una tabla de precios de calidad","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There's a reason you see pricing tables all over the web. Tables are perhaps the best method for showcasing a lot of information in a way that enables users to compare different elements quickly:<\/p>","content":[{"type":"text","data":"There's a reason you see pricing tables all over the web. Tables are perhaps the best method for showcasing a lot of information in a way that enables users to compare different elements quickly:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png\" alt=\"An example of a pricing table.\" class=\"wp-image-20364\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png","data":{"alt":"An example of a pricing table.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png"},"style":{"width":946,"height":351,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>An excellent pricing table not only gives you all the details you need \u2013 it helps you decide what option is best for you. In most cases, websites use pricing tables to sell memberships or subscriptions, especially when there are different tiers available.<\/p>","content":[{"type":"text","data":"An excellent pricing table not only gives you all the details you need \u2013 it helps you decide what option is best for you. In most cases, websites use pricing tables to sell memberships or subscriptions, especially when there are different tiers available."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For your pricing tables to have an impact on conversions, however, you'll want to include several key elements. A simple, bare table probably won't do the trick when it comes to getting you new members:<\/p>","content":[{"type":"text","data":"For your pricing tables to have an impact on conversions, however, you'll want to include several key elements. A simple, bare table probably won't do the trick when it comes to getting you new members:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png\" alt=\"A barebones pricing table.\" class=\"wp-image-20365\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png","data":{"alt":"A barebones pricing table.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png"},"style":{"width":941,"height":335,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>In the next few sections, we'll go over what those key pricing table elements are, and we'll talk about how you can implement them.<\/p>","content":[{"type":"text","data":"In the next few sections, we'll go over what those key pricing table elements are, and we'll talk about how you can implement them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">4 Key Tips for Creating Better Pricing Tables<\/h2>","content":"4 consejos clave para crear mejores tablas de precios","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> includes a built-in pricing page that is automatically created when you set your <a href=\"https:\/\/memberpress.com\/docs\/creating-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership Groups<\/a>.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> includes a built-in pricing page that is automatically created when you set your <a href=\"https:\/\/memberpress.com\/docs\/creating-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership Groups<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png\" alt=\"pricing page\" class=\"wp-image-26981\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png","alt":"pricing page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png","linkDestination":"media"},"style":{"width":1024,"height":524,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You can adjust the Pricing Page Theme to set the appearance of the pricing page to one of our pre-set designs, or you can chose Custom to use your own custom CSS. <\/p>","content":[{"type":"text","data":"You can adjust the Pricing Page Theme to set the appearance of the pricing page to one of our pre-set designs, or you can chose Custom to use your own custom CSS. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here, we'll focus on vital things to keep in mind as you optimize the pricing tables for your MemberPress site using custom CSS.<\/p>","content":[{"type":"text","data":"Here, we'll focus on vital things to keep in mind as you optimize the pricing tables for your MemberPress site using custom CSS."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Make the Differences Between Each Tier Obvious<\/h3>","content":"1. Haga evidentes las diferencias entre los distintos niveles","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>It's a smart idea to offer multiple memberships tiers for your website, ranging from budget-priced to more expensive options. With this approach, you can offer different benefits for each tier and maximize your profits.<\/p>","content":[{"type":"text","data":"It's a smart idea to offer multiple memberships tiers for your website, ranging from budget-priced to more expensive options. With this approach, you can offer different benefits for each tier and maximize your profits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The problem is that sometimes users might not understand <a href=\"https:\/\/memberpress.com\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"what exactly they're paying for (opens in a new tab)\">what exactly they're paying for<\/a> with each tier. With a pricing table, you can easily highlight the differences between each plan using simple visual tricks:<\/p>","content":[{"type":"text","data":"The problem is that sometimes users might not understand <a href=\"https:\/\/memberpress.com\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"what exactly they're paying for (opens in a new tab)\">what exactly they're paying for<\/a> with each tier. With a pricing table, you can easily highlight the differences between each plan using simple visual tricks:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png\" alt=\"Highlighting the differences between plans.\" class=\"wp-image-20367\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png","data":{"alt":"Highlighting the differences between plans.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png"},"style":{"width":1024,"height":263,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Your goal is to make sure the columns on your table are easy to differentiate. Some tables do this by highlighting elements in specific columns, using different colors for each one, and so on.<\/p>","content":[{"type":"text","data":"Your goal is to make sure the columns on your table are easy to differentiate. Some tables do this by highlighting elements in specific columns, using different colors for each one, and so on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The easiest way to differentiate what each tier of membership offers is through lists. Try creating a list that shows what each tier includes&nbsp;and<em>&nbsp;<\/em>adding unique elements to the <em>bottom<\/em> of each one. That way visitors can quickly spot the differences.<\/p>","content":[{"type":"text","data":"The easiest way to differentiate what each tier of membership offers is through lists. Try creating a list that shows what each tier includes&nbsp;and<em>&nbsp;<\/em>adding unique elements to the <em>bottom<\/em> of each one. That way visitors can quickly spot the differences."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Highlight the Plans You Want Users to Focus On<\/h3>","content":"2. Destaque los planes en los que desea que se centren los usuarios","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Although you may offer multiple membership tiers, you probably want visitors to focus on one or two plans in particular. That's why many of the pricing tables you see highlight specific plans:<\/p>","content":[{"type":"text","data":"Although you may offer multiple membership tiers, you probably want visitors to focus on one or two plans in particular. That's why many of the pricing tables you see highlight specific plans:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png\" alt=\"\" class=\"wp-image-20366\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png"},"style":{"width":875,"height":432,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Usually, the highlighted plan or membership tier is the one that offers the best deal and gives you the best returns. Highlighting plans is a smart move, and there are several ways you can do it. Some websites add borders to specific tables or use different call to action (CTA) buttons.&nbsp;<\/p>","content":[{"type":"text","data":"Usually, the highlighted plan or membership tier is the one that offers the best deal and gives you the best returns. Highlighting plans is a smart move, and there are several ways you can do it. Some websites add borders to specific tables or use different call to action (CTA) buttons.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another simple trick you can use is to make one section of your pricing table bigger than the others:<\/p>","content":[{"type":"text","data":"Another simple trick you can use is to make one section of your pricing table bigger than the others:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png\" alt=\"Making one of your table's columns slightly bigger.\" class=\"wp-image-20368\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png","data":{"alt":"Making one of your table's columns slightly bigger.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png"},"style":{"width":805,"height":362,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>The goal is to draw the visitor's gaze to whichever membership tier you want them to sign up for. Once you have your visitor's attention, it's up to the features you offer to convince them to buy.<\/p>","content":[{"type":"text","data":"The goal is to draw the visitor's gaze to whichever membership tier you want them to sign up for. Once you have your visitor's attention, it's up to the features you offer to convince them to buy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Add Hover Details for Key Features<\/h3>","content":"3. A\u00f1adir detalles Hover para caracter\u00edsticas clave","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>One problem with pricing tables is that you're limited in the space you can use. If you include too much information about each feature in every membership tier, your tables will be tough to read and navigate.<\/p>","content":[{"type":"text","data":"One problem with pricing tables is that you're limited in the space you can use. If you include too much information about each feature in every membership tier, your tables will be tough to read and navigate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An elegant solution to this problem is to add hover effects to key elements within your pricing table. In the following example, you can see that each item on the list has a question mark icon next to it. If you hover over the icon, you can read more about that particular feature:<\/p>","content":[{"type":"text","data":"An elegant solution to this problem is to add hover effects to key elements within your pricing table. In the following example, you can see that each item on the list has a question mark icon next to it. If you hover over the icon, you can read more about that particular feature:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png\" alt=\"Adding hover tooltips to your tables.\" class=\"wp-image-20369\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png","data":{"alt":"Adding hover tooltips to your tables.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png"},"style":{"width":706,"height":302,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You can easily <a href=\"https:\/\/www.w3schools.com\/css\/css_tooltip.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">add hover 'tooltips'<\/a> to any element on your website \u2013 including pricing tables \u2013 by using CSS. It takes a bit of tinkering if you're not used to stylesheets, but it can translate to more user signups.<\/p>","content":[{"type":"text","data":"You can easily <a href=\"https:\/\/www.w3schools.com\/css\/css_tooltip.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">add hover 'tooltips'<\/a> to any element on your website \u2013 including pricing tables \u2013 by using CSS. It takes a bit of tinkering if you're not used to stylesheets, but it can translate to more user signups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Make Sure Your Calls to Action Stand Out<\/h3>","content":"4. Aseg\u00farese de que sus llamadas a la acci\u00f3n destaquen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>One thing almost all pricing tables have in common is that they include <a href=\"https:\/\/prettylinks.com\/2019\/01\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CTAs for each plan or product (opens in a new tab)\">CTAs for each plan or product<\/a> on offer. That's because once you convince visitors to sign up, you want them to be able to do so immediately:<\/p>","content":[{"type":"text","data":"One thing almost all pricing tables have in common is that they include <a href=\"https:\/\/prettylinks.com\/2019\/01\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CTAs for each plan or product (opens in a new tab)\">CTAs for each plan or product<\/a> on offer. That's because once you convince visitors to sign up, you want them to be able to do so immediately:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png\" alt=\"Examples of pricing table CTAs.\" class=\"wp-image-20370\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png","data":{"alt":"Examples of pricing table CTAs.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png"},"style":{"width":975,"height":254,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>CTAs offer you a lot of opportunities to get creative. In the example above, while it's easy to see which button corresponds to each tier, the look is unexciting and plain. Instead, you can design unique buttons for every plan:<\/p>","content":[{"type":"text","data":"CTAs offer you a lot of opportunities to get creative. In the example above, while it's easy to see which button corresponds to each tier, the look is unexciting and plain. Instead, you can design unique buttons for every plan:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png\" alt=\"Examples of CTAs with different styles.\" class=\"wp-image-20371\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png","data":{"alt":"Examples of CTAs with different styles.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png"},"style":{"width":969,"height":244,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>With this approach you can use more eye-catching colors on the membership tiers you want to increase sign-ups for. It's also a great way to differentiate plans visually.<\/p>","content":[{"type":"text","data":"With this approach you can use more eye-catching colors on the membership tiers you want to increase sign-ups for. It's also a great way to differentiate plans visually."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Usually, CTA language on pricing tables tends to be rather direct. You'll commonly see <a aria-label=\"variations of phrases (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\">variations of phrases<\/a> such as \"Get it now,\" \"Sign Up Today,\" and \"Register.\" Those simple, strong words and phrases get results, so don't overthink the language you use.<\/p>","content":[{"type":"text","data":"Usually, CTA language on pricing tables tends to be rather direct. You'll commonly see <a aria-label=\"variations of phrases (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\">variations of phrases<\/a> such as \"Get it now,\" \"Sign Up Today,\" and \"Register.\" Those simple, strong words and phrases get results, so don't overthink the language you use."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">A Few MemberPress Site Pricing Table Examples<\/h2>","content":"Algunos ejemplos de tablas de precios de sitios MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png\" alt=\"copyhackers pricing page\" class=\"wp-image-28046\"\/><\/a><figcaption>Copyhackers online copywriting school's pricing table<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png","alt":"copyhackers pricing page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png","caption":"Copyhackers online copywriting school's pricing table","linkDestination":"media"},"style":{"width":1024,"height":952,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/separator","render":"<hr class=\"wp-block-separator\"\/>","content":null,"data":[],"style":{"layout":"default","backgroundColor":"#000000","parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership-.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png\" alt=\"Digital Product Manager pricing page\" class=\"wp-image-28047\"\/><\/a><figcaption>Digital Product Manager's pricing table<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership-.png","alt":"Digital Product Manager pricing page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png","caption":"Digital Product Manager's pricing table","linkDestination":"media"},"style":{"width":1024,"height":493,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/separator","render":"<hr class=\"wp-block-separator\"\/>","content":null,"data":[],"style":{"layout":"default","backgroundColor":"#000000","parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member-.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png\" alt=\"Spark &amp; Logic pricing page\" class=\"wp-image-28048\"\/><\/a><figcaption>Spark &amp; Logic pricing table<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member-.png","alt":"Spark &amp; Logic pricing page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png","caption":"Spark &amp; Logic pricing table","linkDestination":"media"},"style":{"width":1024,"height":623,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/separator","render":"<hr class=\"wp-block-separator\"\/>","content":null,"data":[],"style":{"layout":"default","backgroundColor":"#000000","parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png\" alt=\"DH Creative pricing table\" class=\"wp-image-28050\"\/><\/a><figcaption>DH Creative pricing table<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png","alt":"DH Creative pricing table","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png","caption":"DH Creative pricing table","linkDestination":"media"},"style":{"width":1024,"height":969,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/separator","render":"<hr class=\"wp-block-separator\"\/>","content":null,"data":[],"style":{"layout":"default","backgroundColor":"#000000","parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png\" alt=\"launchblot pricing table\" class=\"wp-image-28049\"\/><\/a><figcaption>LaunchBlot pricing table<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png","alt":"launchblot pricing table","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png","caption":"LaunchBlot pricing table","linkDestination":"media"},"style":{"width":1024,"height":791,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Offering multiple membership tiers for your website is a great idea. It can maximize the number of users you attract and increase your profits. However, it's important to convey what every tier has to offer, which is where your pricing table comes in.<\/p>","content":[{"type":"text","data":"Offering multiple membership tiers for your website is a great idea. It can maximize the number of users you attract and increase your profits. However, it's important to convey what every tier has to offer, which is where your pricing table comes in."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to create better pricing tables for your membership website, just keep these four tips in mind:<\/p>","content":[{"type":"text","data":"If you want to create better pricing tables for your membership website, just keep these four tips in mind:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Make the differences between each tier obvious.<\/li><li>Highlight the plans you want users to focus on.<\/li><li>Add hover details for key features.<\/li><li>Make sure your CTAs stand out.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Haga evidentes las diferencias entre cada nivel.<\/li><li>Destaque los planes en los que desea que se centren los usuarios.<\/li><li>A\u00f1adir detalles hover para las caracter\u00edsticas clave.<\/li><li>Aseg\u00farese de que sus CTA destaquen.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to create better pricing tables for your website? Let's go over them in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about how to create better pricing tables for your website? Let's go over them in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don't have MemberPress yet? <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get started here<\/a>!<\/p>","content":[{"type":"text","data":"Don't have MemberPress yet? <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get started here<\/a>!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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