{"id":20363,"date":"2019-12-23T09:50:00","date_gmt":"2019-12-23T16:50:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20363"},"modified":"2026-02-24T12:58:06","modified_gmt":"2026-02-24T17:58:06","slug":"create-better-pricing-tables","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/","title":{"rendered":"C\u00f3mo crear una tabla de precios para su sitio web (4 consejos clave con ejemplos)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si quiere ofrecer <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\">diferentes niveles de afiliaci\u00f3n<\/a> para su sitio web, necesita una forma de que los usuarios vean lo que ofrece cada una. Quiere que los usuarios puedan comparar f\u00e1cilmente caracter\u00edsticas, precios, ventajas y mucho m\u00e1s.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad5a7a2f0dc8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad5a7a2f0dc8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#The_Importance_of_a_Quality_Pricing_Table\" >La importancia de una tabla de precios de calidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#4_Key_Tips_for_Creating_Better_Pricing_Tables\" >4 consejos clave para crear mejores tablas de precios<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#1_Make_the_Differences_Between_Each_Tier_Obvious\" >1. Haga evidentes las diferencias entre los distintos niveles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#2_Highlight_the_Plans_You_Want_Users_to_Focus_On\" >2. Destaque los planes en los que desea que se centren los usuarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#3_Add_Hover_Details_for_Key_Features\" >3. A\u00f1adir detalles Hover para caracter\u00edsticas clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#4_Make_Sure_Your_Calls_to_Action_Stand_Out\" >4. Aseg\u00farese de que sus llamadas a la acci\u00f3n destaquen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#A_Few_MemberPress_Site_Pricing_Table_Examples\" >Algunos ejemplos de tablas de precios de sitios MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">La mejor forma de mostrar toda esa informaci\u00f3n es con una tabla de precios. Las tablas de precios son elementos sencillos pero cruciales para vender servicios y afiliaciones en l\u00ednea. Si se dise\u00f1an con cuidado, pueden ayudarte a atraer a m\u00e1s usuarios a tu sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, hablaremos de por qu\u00e9 las tablas de precios son tan importantes. A continuaci\u00f3n, repasaremos cuatro consejos clave que te ayudar\u00e1n a dise\u00f1ar mejores tablas para tu p\u00e1gina web de membres\u00eda. \u00a1Manos a la obra!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ksrxbdm9AutCXZDHohinSNejN8E3CnLz2yzUB6sxccBVfoIgf5OGlvRSqw29p1Rh7ryJvLQZQmKtwVa\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear una p\u00e1gina de precios con Grupos MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_a_Quality_Pricing_Table\"><\/span>La importancia de una tabla de precios de calidad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay una raz\u00f3n por la que se ven tablas de precios por toda la web. Las tablas son, quiz\u00e1s, la mejor forma de presentar una gran cantidad de informaci\u00f3n de manera que los usuarios puedan comparar r\u00e1pidamente diferentes elementos:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"946\" height=\"351\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png\" alt=\"Ejemplo de tabla de precios.\" class=\"wp-image-20364\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png 946w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-300x111.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-768x285.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-458x170.png 458w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-840x312.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-700x260.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-156x58.png 156w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una tabla de precios excelente no s\u00f3lo le ofrece todos los detalles que necesita, sino que le ayuda a decidir qu\u00e9 opci\u00f3n es la mejor para usted. En la mayor\u00eda de los casos, los sitios web utilizan tablas de precios para vender afiliaciones o suscripciones, especialmente cuando hay diferentes niveles disponibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, para que tus tablas de precios tengan un impacto en las conversiones, te conviene incluir varios elementos clave. Una tabla sencilla y sin m\u00e1s probablemente no sea suficiente a la hora de conseguir nuevos socios:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"941\" height=\"335\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png\" alt=\"Una tabla de precios b\u00e1sica.\" class=\"wp-image-20365\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png 941w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-300x107.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-768x273.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-478x170.png 478w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-840x299.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-700x249.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-156x56.png 156w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En las siguientes secciones, repasaremos cu\u00e1les son esos elementos clave de las tablas de precios y hablaremos de c\u00f3mo puedes implementarlos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Key_Tips_for_Creating_Better_Pricing_Tables\"><\/span>4 consejos clave para crear mejores tablas de precios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> incluye una p\u00e1gina de precios integrada que se crea autom\u00e1ticamente al configurar su <a href=\"https:\/\/memberpress.com\/es\/docs\/creating-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grupos de miembros<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png\" alt=\"p\u00e1gina de precios\" class=\"wp-image-26981\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-768x393.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png 1451w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Puede ajustar el Tema de la p\u00e1gina de precios para establecer la apariencia de la p\u00e1gina de precios a uno de nuestros dise\u00f1os preestablecidos, o puede elegir Personalizado para utilizar su propio CSS personalizado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo nos centraremos en los aspectos fundamentales que debes tener en cuenta a la hora de optimizar las tablas de precios de tu sitio web MemberPress mediante CSS personalizado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_the_Differences_Between_Each_Tier_Obvious\"><\/span>1. Haga evidentes las diferencias entre los distintos niveles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es una buena idea ofrecer varios niveles de suscripci\u00f3n en tu p\u00e1gina web, que vayan desde opciones econ\u00f3micas hasta otras m\u00e1s caras. Con este enfoque, podr\u00e1s ofrecer diferentes ventajas para cada nivel y maximizar tus beneficios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El problema es que a veces los usuarios pueden no entender <a href=\"https:\/\/memberpress.com\/es\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"por qu\u00e9 pagan exactamente (se abre en una nueva pesta\u00f1a)\">por qu\u00e9 est\u00e1n pagando exactamente<\/a> con cada nivel. Con una tabla de precios, puede destacar f\u00e1cilmente las diferencias entre cada plan utilizando sencillos trucos visuales:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png\" alt=\"Destacar las diferencias entre planes.\" class=\"wp-image-20367\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-300x77.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-768x197.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-660x170.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-840x216.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-700x180.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-156x40.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1080x278.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers.png 1171w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Su objetivo es asegurarse de que las columnas de su tabla sean f\u00e1ciles de diferenciar. Algunas tablas lo consiguen resaltando elementos en columnas concretas, utilizando colores diferentes para cada una, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La forma m\u00e1s sencilla de diferenciar lo que ofrece cada nivel de afiliaci\u00f3n es mediante listas. Intente crear una lista que muestre lo que incluye cada nivel y<em>&nbsp;<\/em>a\u00f1adiendo elementos \u00fanicos al <em>fondo<\/em> de cada uno. De este modo, los visitantes podr\u00e1n detectar r\u00e1pidamente las diferencias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Highlight_the_Plans_You_Want_Users_to_Focus_On\"><\/span>2. Destaque los planes en los que desea que se centren los usuarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque puedas ofrecer varios niveles de suscripci\u00f3n, probablemente quieras que los visitantes se centren en uno o dos planes en concreto. Por eso, muchas de las tablas de precios que ves destacan planes espec\u00edficos:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"875\" height=\"432\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png\" alt=\"\" class=\"wp-image-20366\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png 875w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-768x379.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-344x170.png 344w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-840x415.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-700x346.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-156x77.png 156w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, el plan o nivel de afiliaci\u00f3n destacado es el que ofrece la mejor oferta y le proporciona los mejores beneficios. Resaltar los planes es una decisi\u00f3n inteligente, y hay varias formas de hacerlo. Algunos sitios web a\u00f1aden bordes a tablas espec\u00edficas o utilizan diferentes botones de llamada a la acci\u00f3n (CTA).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otro truco sencillo que puede utilizar es hacer que una secci\u00f3n de su tabla de precios sea m\u00e1s grande que las dem\u00e1s:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"805\" height=\"362\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png\" alt=\"Aumentar ligeramente el tama\u00f1o de una de las columnas de la tabla.\" class=\"wp-image-20368\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png 805w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-300x135.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-768x345.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-378x170.png 378w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-700x315.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-156x70.png 156w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo es atraer la atenci\u00f3n del visitante hacia el nivel de suscripci\u00f3n al que quieras que se inscriba. Una vez que hayas captado su atenci\u00f3n, ser\u00e1n las caracter\u00edsticas que ofrezcas las que le convenzan para que compre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Hover_Details_for_Key_Features\"><\/span>3. A\u00f1adir detalles Hover para caracter\u00edsticas clave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los problemas de las tablas de precios es que el espacio disponible es limitado. Si incluyes demasiada informaci\u00f3n sobre cada caracter\u00edstica en cada nivel de suscripci\u00f3n, las tablas resultar\u00e1n dif\u00edciles de leer y de consultar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una soluci\u00f3n elegante a este problema es a\u00f1adir efectos hover a los elementos clave de la tabla de precios. En el siguiente ejemplo, puede ver que cada elemento de la lista tiene un icono con un signo de interrogaci\u00f3n al lado. Si pasa el rat\u00f3n por encima del icono, podr\u00e1 obtener m\u00e1s informaci\u00f3n sobre esa caracter\u00edstica concreta:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"706\" height=\"302\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png\" alt=\"C\u00f3mo a\u00f1adir informaci\u00f3n sobre el cursor a las tablas.\" class=\"wp-image-20369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-700x299.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-156x67.png 156w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Puede <a href=\"https:\/\/www.w3schools.com\/css\/css_tooltip.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a\u00f1adir \u2018informaciones emergentes\u2019 al pasar el cursor por encima\u2019<\/a> a cualquier elemento de tu p\u00e1gina web \u2014incluidas las tablas de precios\u2014 mediante CSS. Requiere un poco de trabajo si no est\u00e1s acostumbrado a las hojas de estilo, pero puede traducirse en un mayor n\u00famero de registros de usuarios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Make_Sure_Your_Calls_to_Action_Stand_Out\"><\/span>4. Aseg\u00farese de que sus llamadas a la acci\u00f3n destaquen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una cosa que tienen en com\u00fan casi todos los cuadros de precios es que incluyen <a href=\"https:\/\/prettylinks.com\/2019\/01\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CTAs para cada plan o producto (se abre en una nueva pesta\u00f1a)\">CTA para cada plan o producto<\/a> en oferta. Y es que, una vez que consigas que los visitantes se registren, querr\u00e1s que puedan hacerlo de inmediato:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"975\" height=\"254\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png\" alt=\"Ejemplos de CTA de tabla de precios.\" class=\"wp-image-20370\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png 975w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-300x78.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-768x200.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-653x170.png 653w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-840x219.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-700x182.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-156x41.png 156w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las llamadas a la acci\u00f3n (CTA) te ofrecen muchas oportunidades para dar rienda suelta a tu creatividad. En el ejemplo anterior, aunque es f\u00e1cil ver qu\u00e9 bot\u00f3n corresponde a cada nivel, el dise\u00f1o resulta poco atractivo y soso. En su lugar, puedes dise\u00f1ar botones \u00fanicos para cada plan:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"969\" height=\"244\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png\" alt=\"Ejemplos de CTA con diferentes estilos.\" class=\"wp-image-20371\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png 969w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-300x76.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-768x193.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-660x166.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-840x212.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-700x176.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-156x39.png 156w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Con este enfoque, puedes utilizar colores m\u00e1s llamativos en los niveles de suscripci\u00f3n para los que quieras aumentar el n\u00famero de altas. Adem\u00e1s, es una forma estupenda de diferenciar los planes visualmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo general, el lenguaje de las llamadas a la acci\u00f3n (CTA) en las tablas de precios suele ser bastante directo. Es habitual ver <a aria-label=\"variaciones de frases (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\">variaciones de frases<\/a> como \u201cCons\u00edguelo ahora\u201d, \u201cAp\u00fantate hoy\u201d y \u201cReg\u00edstrate\u201d. Esas palabras y frases sencillas y contundentes dan resultados, as\u00ed que no le des demasiadas vueltas al lenguaje que utilices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Few_MemberPress_Site_Pricing_Table_Examples\"><\/span>Algunos ejemplos de tablas de precios de sitios MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png\"><img decoding=\"async\" width=\"1024\" height=\"952\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png\" alt=\"p\u00e1gina de precios de copyhackers\" class=\"wp-image-28046\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-300x279.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-768x714.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1536x1427.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png 2010w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Copyhackers online copywriting school&#8217;s pricing table<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership-.png\"><img decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png\" alt=\"P\u00e1gina de precios de Digital Product Manager\" class=\"wp-image-28047\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--768x370.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1536x739.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--2048x985.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Digital Product Manager&#8217;s pricing table<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member-.png\"><img decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png\" alt=\"P\u00e1gina de precios de Spark &amp; Logic\" class=\"wp-image-28048\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--768x468.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1536x935.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--2048x1247.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Spark &amp; Logic pricing table<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png\"><img decoding=\"async\" width=\"1024\" height=\"969\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png\" alt=\"Tabla de precios de DH Creative\" class=\"wp-image-28050\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-300x284.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-768x726.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1536x1453.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png 1721w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabla de precios de DH Creative<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png\"><img decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png\" alt=\"tabla de precios launchblot\" class=\"wp-image-28049\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-300x232.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-768x593.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1536x1186.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png 2020w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabla de precios de LaunchBlot<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ofrecer varios niveles de suscripci\u00f3n en tu p\u00e1gina web es una idea estupenda. Puede maximizar el n\u00famero de usuarios que atraes y aumentar tus beneficios. Sin embargo, es importante explicar qu\u00e9 ofrece cada nivel, y ah\u00ed es donde entra en juego tu tabla de precios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si desea crear mejores tablas de precios para su sitio web de afiliaci\u00f3n, s\u00f3lo tiene que tener en cuenta estos cuatro consejos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Haga evidentes las diferencias entre cada nivel.<\/li><li>Destaque los planes en los que desea que se centren los usuarios.<\/li><li>A\u00f1adir detalles hover para las caracter\u00edsticas clave.<\/li><li>Aseg\u00farese de que sus CTA destaquen.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna pregunta sobre c\u00f3mo crear mejores tablas de precios para tu p\u00e1gina web? \u00a1Coment\u00e9moslo en la secci\u00f3n de comentarios que hay a continuaci\u00f3n!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfA\u00fan no tienes el MemberPress? <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Empiece aqu\u00ed<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>If you want to offer different membership tiers for your website, you need a way for users to see what each has to offer. You want users to be able to easily compare features, prices, benefits, and more. The best way to showcase all of that information is with a pricing table. Pricing tables are [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":20598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[1556],"class_list":["post-20363","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","tag-converter","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Outstanding pricing tables can help your website attract more members. 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