{"id":20406,"date":"2020-01-08T10:00:00","date_gmt":"2020-01-08T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20406"},"modified":"2020-08-05T08:57:59","modified_gmt":"2020-08-05T14:57:59","slug":"promotional-video-marketing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/","title":{"rendered":"C\u00f3mo utilizar el v\u00eddeo marketing promocional para impulsar su sitio web de afiliaci\u00f3n"},"content":{"rendered":"<p>Desde que existe el v\u00eddeo, lo hemos utilizado para anunciar productos y servicios. El v\u00eddeo permite a menudo establecer <a rel=\"noreferrer noopener\" aria-label=\"conexiones emocionales (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">conexiones emocionales<\/a> m\u00e1s r\u00e1pido que el texto, por lo que puede ser una poderosa herramienta para aumentar las conversiones y atraer a m\u00e1s usuarios al sitio web.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a208188a7866\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a208188a7866\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/#Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\" >Por qu\u00e9 merece la pena utilizar v\u00eddeos promocionales para promocionar su sitio web de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/#3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\" >3 maneras de utilizar los v\u00eddeos promocionales para conseguir inscripciones en su sitio web de afiliaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/#1_Take_Advantage_of_Free_Video_Platforms\" >1. Aproveche las plataformas de v\u00eddeo gratuitas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/#2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\" >2. Publica tus v\u00eddeos en las redes sociales (utilizando las etiquetas adecuadas)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/#3_Include_Videos_on_Your_Membership_Websites_Landing_Page\" >3. Incluya v\u00eddeos en la p\u00e1gina de destino de su sitio web de afiliaci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>La mejor forma de convencer a los visitantes para que se afilien a su sitio web es explicarles en qu\u00e9 les beneficia. El v\u00eddeo le permite\u00a0<em>Mostrar\u00a0<\/em>a los visitantes lo que sus productos o servicios pueden hacer. Comb\u00ednelo con un buen texto de marketing y tendr\u00e1 una combinaci\u00f3n ganadora.<\/p>\n\n\n\n<p>En este art\u00edculo, hablaremos de por qu\u00e9 funciona el marketing promocional y le mostraremos algunos ejemplos de sitios web de afiliaci\u00f3n que lo utilizan en su beneficio. A continuaci\u00f3n, explicaremos tres m\u00e9todos para utilizar v\u00eddeos promocionales con el fin de conseguir m\u00e1s suscripciones. \u00a1Que rueden las c\u00e1maras!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\"><\/span>Por qu\u00e9 merece la pena utilizar v\u00eddeos promocionales para promocionar su sitio web de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los v\u00eddeos promocionales est\u00e1n por todas partes en Internet. No puedes pasar por unas cuantas historias de Instagram o navegar por tu feed de Facebook sin toparte con al menos uno de ellos.<\/p>\n\n\n\n<p>Aunque\u00a0<em>puede\u00a0<\/em>ser molestos a veces, no podemos negar que los v\u00eddeos promocionales funcionan. Tener un v\u00eddeo que promocione <a href=\"https:\/\/memberpress.com\/es\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"su sitio web de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\">su sitio web de socios<\/a> hace que parezca m\u00e1s profesional y es una forma r\u00e1pida de dar a conocer las ventajas que ofrece la afiliaci\u00f3n.<\/p>\n\n\n\n<p>Los v\u00eddeos tambi\u00e9n le permiten dirigirse a usuarios que podr\u00edan estar m\u00e1s abiertos al marketing por v\u00eddeo que a otros canales. Adem\u00e1s, siempre existe la posibilidad de que su v\u00eddeo promocional se convierta en viral y le ayude a impulsar un crecimiento espectacular de su sitio web.<\/p>\n\n\n\n<p><a aria-label=\"Slack (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>por ejemplo, lanz\u00f3 un v\u00eddeo promocional de gran \u00e9xito cuando a\u00fan era un servicio nuevo. Ahora es una de las herramientas de coordinaci\u00f3n m\u00e1s populares en las empresas.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"BAFiaoaXrPzESGnAkN9OWhBUzGMlKh0pmX2cd8ZRyIs3qd58sgei1QSkxCqxZ6t7ugDbt4v0TLP6wN5HHfOI7LDjFfEu\"><div class=\"responsive-video\"><iframe title=\"\"so yeah, we tried slack \u2026\"\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p><a aria-label=\"Disney+ (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney<\/a> ofrece un ejemplo m\u00e1s reciente de un excelente v\u00eddeo promocional. Puede que el rat\u00f3n no necesite presentaci\u00f3n, pero incluso las marcas consolidadas necesitan hacer un marketing inteligente cuando lanzan un nuevo servicio.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"07TQIZM24\"><div class=\"responsive-video\"><iframe title=\"Empezar a ver ahora | Disney+\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Por supuesto, no hace falta tener un negocio multimillonario para beneficiarse de los v\u00eddeos promocionales. Hay un mont\u00f3n de servicios en l\u00ednea que <a rel=\"noreferrer noopener\" aria-label=\"permite crear v\u00eddeos (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">le permiten crear v\u00eddeos<\/a> con un presupuesto ajustado, para que su sitio web de afiliaci\u00f3n pueda aprovechar este recurso crucial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\"><\/span>3 maneras de utilizar los v\u00eddeos promocionales para conseguir inscripciones en su sitio web de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para esta secci\u00f3n, vamos a suponer que ya <a aria-label=\"tener un v\u00eddeo promocional (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">tener un v\u00eddeo promocional<\/a> para su sitio web de afiliaci\u00f3n. Su trabajo ahora es comercializarlo eficazmente, para que el v\u00eddeo tenga la oportunidad de captar la atenci\u00f3n del mayor n\u00famero de personas posible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Take_Advantage_of_Free_Video_Platforms\"><\/span>1. Aproveche las plataformas de v\u00eddeo gratuitas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cuando se trata de plataformas de v\u00eddeo gratuitas, YouTube es el rey, con <a aria-label=\"73% de la cuota de mercado (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% de la cuota de mercado<\/a> para s\u00ed mismo. Por eso, si subes tu v\u00eddeo a YouTube, tendr\u00e1s m\u00e1s posibilidades de encontrar audiencia.<\/p>\n\n\n\n<p>Sin embargo, si no tienes un canal de YouTube con un n\u00famero considerable de seguidores, puede ser dif\u00edcil que un nuevo v\u00eddeo gane tracci\u00f3n. Sin una base de seguidores, tendr\u00e1s que confiar en las b\u00fasquedas de YouTube. Eso significa que tienes que tener en cuenta <a aria-label=\"v\u00eddeo Optimizaci\u00f3n para motores de b\u00fasqueda (SEO) (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">optimizaci\u00f3n de v\u00eddeo para motores de b\u00fasqueda (SEO)<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"882\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Algunos ejemplos de v\u00eddeos promocionales de YouTube.\" class=\"wp-image-20407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png 882w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-768x332.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-394x170.png 394w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-840x363.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-700x302.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-156x67.png 156w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<p>En la pr\u00e1ctica, eso significa tomar algunas medidas para maximizar las probabilidades de que los usuarios de YouTube encuentren tu v\u00eddeo. Para ello, puedes:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilice una palabra clave en el t\u00edtulo del v\u00eddeo.<\/li><li>Optimiza la descripci\u00f3n de tu v\u00eddeo.<\/li><li>Etiqueta tu v\u00eddeo con palabras clave populares.<\/li><li>Elige la categor\u00eda adecuada para tu v\u00eddeo.<\/li><li>Sube una miniatura llamativa.<\/li><\/ol>\n\n\n\n<p>Si ha realizado <a aria-label=\"SEO para su sitio web de socios (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO para su sitio web de socios<\/a>ya deber\u00edas estar familiarizado con la mayor\u00eda de estas t\u00e9cnicas. La \u00fanica diferencia es que ahora utilizas YouTube en lugar de un sistema de gesti\u00f3n de contenidos (CMS) como WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\"><\/span>2. Publica tus v\u00eddeos en las redes sociales (utilizando las etiquetas adecuadas)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cuando se trata de redes sociales, te encontrar\u00e1s con un problema similar al de YouTube. Sin un grupo de seguidores establecido, conseguir que tu v\u00eddeo gane tracci\u00f3n puede ser dif\u00edcil.<\/p>\n\n\n\n<p>Para maximizar las posibilidades de que los usuarios encuentren tu v\u00eddeo, tendr\u00e1s que recurrir a los hashtags. Por suerte, los hashtags funcionan de la misma manera en las plataformas m\u00e1s populares, como Twitter, Instagram y Facebook.<\/p>\n\n\n\n<p>Elegir el hashtag adecuado funciona de forma similar a <a aria-label=\"utilizar palabras clave (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">utilizando palabras clave<\/a>. Si seleccionas un hashtag popular, m\u00e1s gente encontrar\u00e1 tu v\u00eddeo en sus redes sociales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"770\" height=\"242\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"Un ejemplo de hashtag de Instagram.\" class=\"wp-image-20408\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png 770w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-300x94.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-768x241.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-541x170.png 541w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-700x220.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-156x49.png 156w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>Sin embargo, cuanto m\u00e1s popular sea el hashtag, m\u00e1s contenido se\u00f1alar\u00e1. As\u00ed que tu v\u00eddeo <em>puede<\/em> se pierden entre tanto ruido. Por eso se ven tantas publicaciones con varios hashtags en lugar de uno solo.<\/p>\n\n\n\n<p>Como regla general, no debes usar hashtags que no sean relevantes para tu v\u00eddeo, porque los usuarios podr\u00edan marcarlo. Si no sabes por d\u00f3nde empezar, comprueba qu\u00e9 hashtags utilizan tus competidores en sus propias publicaciones. Puedes utilizar esa informaci\u00f3n como punto de partida.<\/p>\n\n\n\n<p>Tambi\u00e9n es importante que no utilices\u00a0<em>demasiados\u00a0<\/em>hashtags. Los estudios demuestran que <a rel=\"noreferrer noopener\" aria-label=\"publicaciones con nueve hashtags (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">publicaciones con nueve hashtags<\/a> obtienen la mayor participaci\u00f3n en Instagram, por ejemplo, as\u00ed que lo mejor es investigar cada plataforma cuidadosamente y aspirar a un n\u00famero \u00f3ptimo de hashtags.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Include_Videos_on_Your_Membership_Websites_Landing_Page\"><\/span>3. Incluya v\u00eddeos en la p\u00e1gina de destino de su sitio web de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hasta ahora nos hemos centrado en las redes sociales y las plataformas de v\u00eddeo. Sin embargo, es importante que no olvides subir tu v\u00eddeo promocional a tus <a aria-label=\"p\u00e1gina de inicio del sitio web de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/es\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">p\u00e1gina de inicio del sitio web de afiliaci\u00f3n<\/a>tambi\u00e9n.<\/p>\n\n\n\n<p>La principal funci\u00f3n de su p\u00e1gina de aterrizaje es convencer a los usuarios para que se afilien. La forma de hacerlo es desglosando las ventajas de la afiliaci\u00f3n. Un buen texto es de gran ayuda, pero algunos usuarios son m\u00e1s receptivos al marketing en v\u00eddeo.<\/p>\n\n\n\n<p>Incluir su v\u00eddeo promocional en su p\u00e1gina de destino es una forma sencilla de aumentar las inscripciones de usuarios. Para a\u00f1adir un v\u00eddeo <a href=\"https:\/\/memberpress.com\/es\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a su sitio web WordPress (se abre en una nueva pesta\u00f1a)\">a su sitio web WordPress<\/a>te recomendamos que lo subas primero a YouTube, para que el archivo de gran tama\u00f1o no ralentice la velocidad de carga de tu p\u00e1gina de destino.<\/p>\n\n\n\n<p>Una vez que tu v\u00eddeo est\u00e9 en YouTube, puedes coger su enlace y pegarlo en su propia fila utilizando el Editor de bloques. El editor reconoce autom\u00e1ticamente los enlaces de YouTube e incrusta el v\u00eddeo de inmediato.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"997\" height=\"605\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"C\u00f3mo incrustar un v\u00eddeo en WordPress.\" class=\"wp-image-20409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png 997w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-768x466.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-840x510.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-700x425.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-156x95.png 156w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<p>Este m\u00e9todo le ahorra ancho de banda en comparaci\u00f3n con subir el v\u00eddeo directamente a su sitio web. Adem\u00e1s, si ya utilizas YouTube para marketing, puedes matar dos p\u00e1jaros de un tiro. En cuanto a <em>donde<\/em> para colocar el v\u00eddeo, le recomendamos que lo ponga en primer plano en su p\u00e1gina de aterrizaje, para que sea una de las primeras cosas que vean sus visitantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Por algo las empresas <a aria-label=\"invertir tanto dinero (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">invertir tanto dinero<\/a> en anuncios de v\u00eddeo comerciales y en l\u00ednea: funcionan. Si eso es cierto para algunas de las empresas con m\u00e1s \u00e9xito en la actualidad, no hay raz\u00f3n para que usted no pueda hacer que los v\u00eddeos promocionales tambi\u00e9n funcionen a su favor. Puede que su presupuesto sea menor, pero eso hace que cada registro adicional que consiga como resultado de sus v\u00eddeos sea m\u00e1s valioso.<\/p>\n\n\n\n<p>Si desea aumentar el n\u00famero de afiliados mediante v\u00eddeos promocionales, le recomendamos tres m\u00e9todos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Aprovecha las plataformas de v\u00eddeo gratuitas.<\/li><li>Publica tus v\u00eddeos en las redes sociales (utilizando los hashtags adecuados).<\/li><li>Incluya v\u00eddeos en la p\u00e1gina de aterrizaje de su sitio de afiliaci\u00f3n.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo utilizar v\u00eddeos promocionales para conseguir suscripciones? Hablemos de ellas en la secci\u00f3n de comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>For as long as video has been around, we\u2019ve been using it to advertise products and services. Video often enables you to establish emotional connections faster than text does, so it can be a powerful tool to boost conversions and attract more website users. The best way to convince visitors to become members on your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":20690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[187],"class_list":{"0":"post-20406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-marketing-strategies","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Promotional videos can help drive new members to your website, but only if you approach them the right way. Let&#039;s go over three key video marketing tips!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"marketing strategies\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How You Can Use Promotional Video Marketing to Boost Your Membership Website\" \/>\n\t\t<meta property=\"og:description\" content=\"Promotional videos can help drive new members to your website, but only if you approach them the right way. 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Video often enables you to establish <a rel=\"noreferrer noopener\" aria-label=\"emotional connections (opens in a new tab)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">emotional connections<\/a> faster than text does, so it can be a powerful tool to boost conversions and attract more website users.<\/p>","content":[{"type":"text","data":"For as long as video has been around, we've been using it to advertise products and services. Video often enables you to establish <a rel=\"noreferrer noopener\" aria-label=\"emotional connections (opens in a new tab)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">emotional connections<\/a> faster than text does, so it can be a powerful tool to boost conversions and attract more website users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The best way to convince visitors to become members on your site is to break down what's in it for them. Using video enables you to&nbsp;<em>show&nbsp;<\/em>visitors what your products or services can do. Combine that with great marketing copy, and you have a winning combination.<\/p>","content":[{"type":"text","data":"The best way to convince visitors to become members on your site is to break down what's in it for them. Using video enables you to&nbsp;<em>show&nbsp;<\/em>visitors what your products or services can do. Combine that with great marketing copy, and you have a winning combination."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll talk about why promotional marketing works and show you some examples of membership websites that use it to their advantage. Then we'll cover three methods for using promotional videos to drive more signups. Let the cameras roll!<\/p>","content":[{"type":"text","data":"In this article, we'll talk about why promotional marketing works and show you some examples of membership websites that use it to their advantage. Then we'll cover three methods for using promotional videos to drive more signups. Let the cameras roll!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why It's Worth Using Promotional Videos to Market Your Membership Website<\/h2>","content":"Por qu\u00e9 merece la pena utilizar v\u00eddeos promocionales para promocionar su sitio web de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Promotional videos are everywhere online. You can't go through a few Instagram stories or navigate through your Facebook feed without running into at least one of them.<\/p>","content":[{"type":"text","data":"Promotional videos are everywhere online. You can't go through a few Instagram stories or navigate through your Facebook feed without running into at least one of them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although they&nbsp;<em>can&nbsp;<\/em>be annoying sometimes, we can't deny that promotional videos work. Having a video that promotes <a href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"your membership website (opens in a new tab)\">your membership website<\/a> makes it appear more professional, and it's a quick way to drive home the benefits a membership offers.<\/p>","content":[{"type":"text","data":"Although they&nbsp;<em>can&nbsp;<\/em>be annoying sometimes, we can't deny that promotional videos work. Having a video that promotes <a href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"your membership website (opens in a new tab)\">your membership website<\/a> makes it appear more professional, and it's a quick way to drive home the benefits a membership offers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Videos also enable you to target users who might be more open to video marketing than to other channels. Moreover, there's always the chance that your promotional video might go viral and help you drive dramatic growth to your website.<\/p>","content":[{"type":"text","data":"Videos also enable you to target users who might be more open to video marketing than to other channels. Moreover, there's always the chance that your promotional video might go viral and help you drive dramatic growth to your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a aria-label=\"Slack (opens in a new tab)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, for example, launched a wildly-successful promotional video when it was still a new service. Now it's one of the most popular tools for coordination within companies.<\/p>","content":[{"type":"text","data":"<a aria-label=\"Slack (opens in a new tab)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, for example, launched a wildly-successful promotional video when it was still a new service. Now it's one of the most popular tools for coordination within companies."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"&quot;So Yeah, We Tried Slack \u2026&quot;\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"&quot;As\u00ed que s\u00ed, probamos Slack ...&quot;\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=B6zVzWU95Sw&amp;t","url":"https:\/\/www.youtube.com\/watch?v=B6zVzWU95Sw&t"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a aria-label=\"Disney+ (opens in a new tab)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> offers a more recent example of an excellent promotional video. The mouse might need no introduction, but even established brands need to do some clever marketing when they launch a new service.<\/p>","content":[{"type":"text","data":"<a aria-label=\"Disney+ (opens in a new tab)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> offers a more recent example of an excellent promotional video. The mouse might need no introduction, but even established brands need to do some clever marketing when they launch a new service."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Start Streaming Now | Disney+\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Empezar a ver ahora | Disney+\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=P7zW53OuvMg","url":"https:\/\/www.youtube.com\/watch?v=P7zW53OuvMg"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of course, you don't need to run a multi-million-dollar business to benefit from promotional videos. There are plenty of online services that <a rel=\"noreferrer noopener\" aria-label=\"enable you to create videos (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">enable you to create videos<\/a> on a budget, so your membership website can take advantage of this crucial resource.<\/p>","content":[{"type":"text","data":"Of course, you don't need to run a multi-million-dollar business to benefit from promotional videos. There are plenty of online services that <a rel=\"noreferrer noopener\" aria-label=\"enable you to create videos (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">enable you to create videos<\/a> on a budget, so your membership website can take advantage of this crucial resource."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways You Can Use Promotional Videos to Drive Signups for Your Membership Website<\/h2>","content":"3 maneras de utilizar los v\u00eddeos promocionales para conseguir inscripciones en su sitio web de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>For this section, we're going to assume you already <a aria-label=\"have a promotional video (opens in a new tab)\" href=\"https:\/\/memberpress.com\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a promotional video<\/a> for your membership website ready to go. Your job now is to market it effectively, so the video gets a chance to grab as many people's attention as possible.<\/p>","content":[{"type":"text","data":"For this section, we're going to assume you already <a aria-label=\"have a promotional video (opens in a new tab)\" href=\"https:\/\/memberpress.com\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a promotional video<\/a> for your membership website ready to go. Your job now is to market it effectively, so the video gets a chance to grab as many people's attention as possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Take Advantage of Free Video Platforms<\/h3>","content":"1. Aproveche las plataformas de v\u00eddeo gratuitas","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to free video platforms, YouTube is king, with <a aria-label=\"73% of the market share (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% of the market share<\/a> all to itself. That means uploading your video to YouTube gives it the best odds of finding an audience.<\/p>","content":[{"type":"text","data":"When it comes to free video platforms, YouTube is king, with <a aria-label=\"73% of the market share (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% of the market share<\/a> all to itself. That means uploading your video to YouTube gives it the best odds of finding an audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you don't have a YouTube channel with a sizable following, however, it can be hard for a new video to gain traction. Without a fan base, you'll have to rely on YouTube searches. That means you need to consider <a aria-label=\"video Search Engine Optimization (SEO) (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">video search engine optimization (SEO)<\/a>:<\/p>","content":[{"type":"text","data":"If you don't have a YouTube channel with a sizable following, however, it can be hard for a new video to gain traction. Without a fan base, you'll have to rely on YouTube searches. That means you need to consider <a aria-label=\"video Search Engine Optimization (SEO) (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">video search engine optimization (SEO)<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Some examples of YouTube promotional videos.\" class=\"wp-image-20407\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png","data":{"alt":"Some examples of YouTube promotional videos.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png"},"style":{"width":882,"height":381,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>In practice, that means taking a few steps to maximize the odds of YouTube users finding your video. To do that, you can:<\/p>","content":[{"type":"text","data":"In practice, that means taking a few steps to maximize the odds of YouTube users finding your video. To do that, you can:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Use a target keyword within the video's title.<\/li><li>Optimize your video description.<\/li><li>Tag your video with popular keywords.<\/li><li>Choose the right category for your video.<\/li><li>Upload an eye-catching thumbnail.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Utilice una palabra clave en el t\u00edtulo del v\u00eddeo.<\/li><li>Optimiza la descripci\u00f3n de tu v\u00eddeo.<\/li><li>Etiqueta tu v\u00eddeo con palabras clave populares.<\/li><li>Elige la categor\u00eda adecuada para tu v\u00eddeo.<\/li><li>Sube una miniatura llamativa.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you've conducted <a aria-label=\"SEO for your membership website (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO for your membership website<\/a>, you should already be familiar with most of these techniques. The only difference is that now you're using YouTube instead of a content management system (CMS) like WordPress.<\/p>","content":[{"type":"text","data":"If you've conducted <a aria-label=\"SEO for your membership website (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO for your membership website<\/a>, you should already be familiar with most of these techniques. The only difference is that now you're using YouTube instead of a content management system (CMS) like WordPress."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Publish Your Videos on Social Media (Using the Right Hashtags)<\/h3>","content":"2. Publica tus v\u00eddeos en las redes sociales (utilizando las etiquetas adecuadas)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to social media, you'll run into a similar problem as with YouTube. Without an established following, getting your video to gain traction can be difficult.<\/p>","content":[{"type":"text","data":"When it comes to social media, you'll run into a similar problem as with YouTube. Without an established following, getting your video to gain traction can be difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To maximize the chance that users will find your video, you'll have to rely on hashtags. Luckily, hashtags work much the same for most popular platforms, including Twitter, Instagram, and Facebook.<\/p>","content":[{"type":"text","data":"To maximize the chance that users will find your video, you'll have to rely on hashtags. Luckily, hashtags work much the same for most popular platforms, including Twitter, Instagram, and Facebook."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Choosing the right hashtag works similar to <a aria-label=\"using keywords (opens in a new tab)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">using keywords<\/a>. If you select a popular hashtag, more people might find your video in their social media feeds.<\/p>","content":[{"type":"text","data":"Choosing the right hashtag works similar to <a aria-label=\"using keywords (opens in a new tab)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">using keywords<\/a>. If you select a popular hashtag, more people might find your video in their social media feeds."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"An example of an Instagram hashtag.\" class=\"wp-image-20408\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png","data":{"alt":"An example of an Instagram hashtag.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png"},"style":{"width":770,"height":242,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>The more popular the hashtag is, however, the more content it will point to. So your video <em>can<\/em> get lost in all the noise. That's why you see so many posts with multiple hashtags instead of only one.<\/p>","content":[{"type":"text","data":"The more popular the hashtag is, however, the more content it will point to. So your video <em>can<\/em> get lost in all the noise. That's why you see so many posts with multiple hashtags instead of only one."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a rule of thumb, you don't want to use hashtags that aren't relevant to your video, because users might flag it. If you don't know where to start, check out which hashtags your competitors are using in their own posts.\u00a0You can use that information as a jumping-off point.<\/p>","content":[{"type":"text","data":"As a rule of thumb, you don't want to use hashtags that aren't relevant to your video, because users might flag it. If you don't know where to start, check out which hashtags your competitors are using in their own posts.\u00a0You can use that information as a jumping-off point."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's also important that you don't use&nbsp;<em>too many&nbsp;<\/em>hashtags. Studies show that <a rel=\"noreferrer noopener\" aria-label=\"posts with nine hashtags (opens in a new tab)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">posts with nine hashtags<\/a> get the most engagement on Instagram, for example, so it's best to research each platform carefully and aim for an optimal number of hashtags.<\/p>","content":[{"type":"text","data":"It's also important that you don't use&nbsp;<em>too many&nbsp;<\/em>hashtags. Studies show that <a rel=\"noreferrer noopener\" aria-label=\"posts with nine hashtags (opens in a new tab)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">posts with nine hashtags<\/a> get the most engagement on Instagram, for example, so it's best to research each platform carefully and aim for an optimal number of hashtags."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Include Videos on Your Membership Website's Landing Page<\/h3>","content":"3. Incluya v\u00eddeos en la p\u00e1gina de destino de su sitio web de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>So far, we've focused on social media and video platforms. However, it's important that you don't forget to upload your promotional video to your <a aria-label=\"membership website's landing page (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">membership website's landing page<\/a>, as well.<\/p>","content":[{"type":"text","data":"So far, we've focused on social media and video platforms. However, it's important that you don't forget to upload your promotional video to your <a aria-label=\"membership website's landing page (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">membership website's landing page<\/a>, as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your landing page's primary job is to convince users to become members. The way it does that is by breaking down the benefits of membership. Great copy goes a long way, but some users are more responsive to video marketing.<\/p>","content":[{"type":"text","data":"Your landing page's primary job is to convince users to become members. The way it does that is by breaking down the benefits of membership. Great copy goes a long way, but some users are more responsive to video marketing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Including your promotional video on your landing page is a simple way to increase user signups. To add a video <a href=\"https:\/\/memberpress.com\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"to your WordPress website (opens in a new tab)\">to your WordPress website<\/a>, we recommend that you upload it to YouTube first, so the large file doesn't slow down your landing page's loading speed.<\/p>","content":[{"type":"text","data":"Including your promotional video on your landing page is a simple way to increase user signups. To add a video <a href=\"https:\/\/memberpress.com\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"to your WordPress website (opens in a new tab)\">to your WordPress website<\/a>, we recommend that you upload it to YouTube first, so the large file doesn't slow down your landing page's loading speed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your video is on YouTube, you can take its link and paste it on its own row using the Block Editor. The editor automatically recognizes YouTube links, and will embed the video right away.<\/p>","content":[{"type":"text","data":"Once your video is on YouTube, you can take its link and paste it on its own row using the Block Editor. The editor automatically recognizes YouTube links, and will embed the video right away."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"Embedding a video in WordPress.\" class=\"wp-image-20409\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png","data":{"alt":"Embedding a video in WordPress.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png"},"style":{"width":997,"height":605,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>This approach saves you some bandwidth over uploading the video directly to your website. Plus, if you're already using YouTube for marketing, you can kill two birds with one stone.\u00a0As for <em>where<\/em> to place the video, we recommend that you put it front and center on your landing page, so it's one of the first things your visitors see.<\/p>","content":[{"type":"text","data":"This approach saves you some bandwidth over uploading the video directly to your website. Plus, if you're already using YouTube for marketing, you can kill two birds with one stone.\u00a0As for <em>where<\/em> to place the video, we recommend that you put it front and center on your landing page, so it's one of the first things your visitors see."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There's a reason businesses <a aria-label=\"invest so much money (opens in a new tab)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">invest so much money<\/a> in commercial and online video ads \u2013 they work. If that's true for some of the most successful  companies today, there's no reason you can't make promotional videos work in your favor as well. Your budget might be smaller, but that makes every additional signup you get as a result of your videos more valuable.<\/p>","content":[{"type":"text","data":"There's a reason businesses <a aria-label=\"invest so much money (opens in a new tab)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">invest so much money<\/a> in commercial and online video ads \u2013 they work. If that's true for some of the most successful  companies today, there's no reason you can't make promotional videos work in your favor as well. Your budget might be smaller, but that makes every additional signup you get as a result of your videos more valuable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're looking to boost your membership numbers using promotional videos, here are three approaches we recommend:<\/p>","content":[{"type":"text","data":"If you're looking to boost your membership numbers using promotional videos, here are three approaches we recommend:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Take advantage of free video platforms.<\/li><li>Publish your videos on social media (using the right hashtags).<\/li><li>Include videos on your membership site's landing page.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Aprovecha las plataformas de v\u00eddeo gratuitas.<\/li><li>Publica tus v\u00eddeos en las redes sociales (utilizando los hashtags adecuados).<\/li><li>Incluya v\u00eddeos en la p\u00e1gina de aterrizaje de su sitio de afiliaci\u00f3n.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have any questions about how to use promotional videos to drive signups? Let's go over them in the comments section below!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have any questions about how to use promotional videos to drive signups? Let's go over them in the comments section below!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/20406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=20406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/20406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/20690"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=20406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=20406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=20406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}