{"id":20406,"date":"2020-01-08T10:00:00","date_gmt":"2020-01-08T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20406"},"modified":"2020-08-05T08:57:59","modified_gmt":"2020-08-05T14:57:59","slug":"promotional-video-marketing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/","title":{"rendered":"C\u00f3mo utilizar el v\u00eddeo marketing promocional para impulsar su sitio web de afiliaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Desde que existe el v\u00eddeo, lo hemos utilizado para anunciar productos y servicios. El v\u00eddeo suele permitirte crear <a rel=\"noreferrer noopener\" aria-label=\"conexiones emocionales (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">conexiones emocionales<\/a> m\u00e1s r\u00e1pido que el texto, por lo que puede ser una poderosa herramienta para aumentar las conversiones y atraer a m\u00e1s usuarios al sitio web.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab9a02d4e4e6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab9a02d4e4e6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/#Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\" >Por qu\u00e9 merece la pena utilizar v\u00eddeos promocionales para promocionar tu p\u00e1gina web de membres\u00eda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/#3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\" >3 maneras de utilizar los v\u00eddeos promocionales para conseguir inscripciones en su sitio web de afiliaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/#1_Take_Advantage_of_Free_Video_Platforms\" >1. Aproveche las plataformas de v\u00eddeo gratuitas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/#2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\" >2. Publica tus v\u00eddeos en las redes sociales (utilizando las etiquetas adecuadas)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/#3_Include_Videos_on_Your_Membership_Websites_Landing_Page\" >3. Incluye v\u00eddeos en la p\u00e1gina de inicio de tu sitio web de membres\u00eda<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">La mejor forma de convencer a los visitantes para que se hagan socios de tu p\u00e1gina web es explicarles qu\u00e9 ventajas les reportar\u00e1. El uso de v\u00eddeos te permite&nbsp;<em>Mostrar&nbsp;<\/em>a los visitantes lo que sus productos o servicios pueden hacer. Comb\u00ednelo con un buen texto de marketing y tendr\u00e1 una combinaci\u00f3n ganadora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, hablaremos de por qu\u00e9 funciona el marketing promocional y te mostraremos algunos ejemplos de sitios web de membres\u00eda que lo aprovechan en su beneficio. A continuaci\u00f3n, analizaremos tres m\u00e9todos para utilizar v\u00eddeos promocionales con el fin de conseguir m\u00e1s altas. \u00a1Que empiecen a rodar las c\u00e1maras!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\"><\/span>Por qu\u00e9 merece la pena utilizar v\u00eddeos promocionales para promocionar tu p\u00e1gina web de membres\u00eda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los v\u00eddeos promocionales est\u00e1n por todas partes en Internet. No puedes ver unas cuantas historias de Instagram ni navegar por tu muro de Facebook sin toparte con al menos uno de ellos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque&nbsp;<em>puede&nbsp;<\/em>Aunque a veces puedan resultar molestos, no podemos negar que los v\u00eddeos promocionales funcionan. Contar con un v\u00eddeo que promocione <a href=\"https:\/\/memberpress.com\/es\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"su sitio web de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\">su sitio web de socios<\/a> da una imagen m\u00e1s profesional y es una forma r\u00e1pida de dejar claras las ventajas que ofrece la suscripci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los v\u00eddeos tambi\u00e9n te permiten dirigirte a usuarios que podr\u00edan estar m\u00e1s abiertos al marketing en v\u00eddeo que a otros canales. Adem\u00e1s, siempre existe la posibilidad de que tu v\u00eddeo promocional se vuelva viral y te ayude a impulsar un crecimiento espectacular en tu p\u00e1gina web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Slack (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, por ejemplo, lanz\u00f3 un v\u00eddeo promocional que tuvo un \u00e9xito arrollador cuando a\u00fan era un servicio nuevo. Ahora es una de las herramientas m\u00e1s populares para la coordinaci\u00f3n dentro de las empresas.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"dATgHoLSWjRcCfCHgiQn7t4eOxIpvcrKNyBabMhZzz3svqAqLUV8nGJXmYkihu3t21kDoN\"><div class=\"responsive-video\"><iframe title=\"&quot;As\u00ed que s\u00ed, probamos Slack ...&quot;\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Disney+ (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney<\/a> ofrece un ejemplo m\u00e1s reciente de un excelente v\u00eddeo promocional. Puede que el rat\u00f3n no necesite presentaci\u00f3n, pero incluso las marcas consolidadas necesitan hacer un marketing inteligente cuando lanzan un nuevo servicio.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"7SLQW2UAae8uItr\"><div class=\"responsive-video\"><iframe title=\"Empezar a ver ahora | Disney+\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, no hace falta dirigir una empresa multimillonaria para sacar partido a los v\u00eddeos promocionales. Hay un mont\u00f3n de servicios en l\u00ednea que <a rel=\"noreferrer noopener\" aria-label=\"permite crear v\u00eddeos (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">le permiten crear v\u00eddeos<\/a> con un presupuesto ajustado, para que su sitio web de afiliaci\u00f3n pueda aprovechar este recurso crucial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\"><\/span>3 maneras de utilizar los v\u00eddeos promocionales para conseguir inscripciones en su sitio web de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En esta secci\u00f3n, vamos a dar por hecho que ya <a aria-label=\"tener un v\u00eddeo promocional (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">tener un v\u00eddeo promocional<\/a> Tu p\u00e1gina web de membres\u00eda ya est\u00e1 lista para funcionar. Ahora tu tarea consiste en promocionarla de forma eficaz, para que el v\u00eddeo tenga la oportunidad de captar la atenci\u00f3n del mayor n\u00famero posible de personas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Take_Advantage_of_Free_Video_Platforms\"><\/span>1. Aproveche las plataformas de v\u00eddeo gratuitas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata de plataformas de v\u00eddeo gratuitas, YouTube es el rey, con <a aria-label=\"73% de la cuota de mercado (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% de la cuota de mercado<\/a> para s\u00ed mismo. Por eso, si subes tu v\u00eddeo a YouTube, tendr\u00e1s m\u00e1s posibilidades de encontrar audiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, si no tienes un canal de YouTube con un n\u00famero considerable de seguidores, puede resultar dif\u00edcil que un nuevo v\u00eddeo gane popularidad. Sin una base de seguidores, tendr\u00e1s que depender de las b\u00fasquedas en YouTube. Eso significa que debes tener en cuenta <a aria-label=\"v\u00eddeo Optimizaci\u00f3n para motores de b\u00fasqueda (SEO) (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">optimizaci\u00f3n de v\u00eddeo para motores de b\u00fasqueda (SEO)<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"882\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Algunos ejemplos de v\u00eddeos promocionales de YouTube.\" class=\"wp-image-20407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png 882w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-768x332.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-394x170.png 394w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-840x363.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-700x302.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-156x67.png 156w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En la pr\u00e1ctica, eso significa tomar algunas medidas para maximizar las probabilidades de que los usuarios de YouTube encuentren tu v\u00eddeo. Para ello, puedes:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Incluye una palabra clave objetivo en el t\u00edtulo del v\u00eddeo.<\/li><li>Optimiza la descripci\u00f3n de tu v\u00eddeo.<\/li><li>Etiqueta tu v\u00eddeo con palabras clave populares.<\/li><li>Elige la categor\u00eda adecuada para tu v\u00eddeo.<\/li><li>Sube una miniatura llamativa.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Si has llevado a cabo <a aria-label=\"SEO para su sitio web de socios (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO para su sitio web de socios<\/a>, ya deber\u00edas estar familiarizado con la mayor\u00eda de estas t\u00e9cnicas. La \u00fanica diferencia es que ahora utilizas YouTube en lugar de un sistema de gesti\u00f3n de contenidos (CMS) como WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\"><\/span>2. Publica tus v\u00eddeos en las redes sociales (utilizando las etiquetas adecuadas)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En lo que respecta a las redes sociales, te encontrar\u00e1s con un problema similar al de YouTube. Sin un n\u00famero consolidado de seguidores, puede resultar dif\u00edcil conseguir que tu v\u00eddeo gane popularidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para aumentar al m\u00e1ximo las posibilidades de que los usuarios encuentren tu v\u00eddeo, tendr\u00e1s que recurrir a los hashtags. Por suerte, los hashtags funcionan pr\u00e1cticamente igual en la mayor\u00eda de las plataformas m\u00e1s populares, como Twitter, Instagram y Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elegir el hashtag adecuado funciona de forma similar a <a aria-label=\"utilizar palabras clave (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">utilizando palabras clave<\/a>. Si seleccionas un hashtag popular, m\u00e1s gente encontrar\u00e1 tu v\u00eddeo en sus redes sociales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"770\" height=\"242\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"Un ejemplo de hashtag de Instagram.\" class=\"wp-image-20408\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png 770w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-300x94.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-768x241.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-541x170.png 541w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-700x220.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-156x49.png 156w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, cuanto m\u00e1s popular sea el hashtag, m\u00e1s contenido se\u00f1alar\u00e1. As\u00ed que tu v\u00eddeo <em>puede<\/em> se pierden entre tanto ruido. Por eso se ven tantas publicaciones con varios hashtags en lugar de solo uno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como regla general, es mejor no utilizar hashtags que no sean relevantes para tu v\u00eddeo, ya que los usuarios podr\u00edan denunciarlo. Si no sabes por d\u00f3nde empezar, echa un vistazo a los hashtags que utilizan tus competidores en sus propias publicaciones. Puedes usar esa informaci\u00f3n como punto de partida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n es importante que no utilices&nbsp;<em>demasiados&nbsp;<\/em>hashtags. Los estudios demuestran que <a rel=\"noreferrer noopener\" aria-label=\"publicaciones con nueve hashtags (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">publicaciones con nueve hashtags<\/a> Por ejemplo, es en Instagram donde se consigue mayor interacci\u00f3n, as\u00ed que lo mejor es analizar cada plataforma con detenimiento y buscar el n\u00famero \u00f3ptimo de hashtags.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Include_Videos_on_Your_Membership_Websites_Landing_Page\"><\/span>3. Incluye v\u00eddeos en la p\u00e1gina de inicio de tu sitio web de membres\u00eda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hasta ahora nos hemos centrado en las redes sociales y las plataformas de v\u00eddeo. Sin embargo, es importante que no te olvides de subir tu v\u00eddeo promocional a tu <a aria-label=\"p\u00e1gina de inicio del sitio web de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/es\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">p\u00e1gina de inicio del sitio web para socios<\/a>tambi\u00e9n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La funci\u00f3n principal de tu p\u00e1gina de destino es convencer a los usuarios para que se hagan socios. Para ello, se detallan las ventajas de ser socio. Un buen texto publicitario es muy eficaz, pero algunos usuarios responden mejor al marketing en v\u00eddeo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluir su v\u00eddeo promocional en su p\u00e1gina de destino es una forma sencilla de aumentar las inscripciones de usuarios. Para a\u00f1adir un v\u00eddeo <a href=\"https:\/\/memberpress.com\/es\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a su sitio web WordPress (se abre en una nueva pesta\u00f1a)\">a su sitio web WordPress<\/a>, te recomendamos que lo subas primero a YouTube, para que el archivo de gran tama\u00f1o no ralentice la velocidad de carga de tu p\u00e1gina de destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tu v\u00eddeo est\u00e9 en YouTube, puedes coger su enlace y pegarlo en su propia fila utilizando el Editor de bloques. El editor reconoce autom\u00e1ticamente los enlaces de YouTube e incrusta el v\u00eddeo de inmediato.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"997\" height=\"605\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"C\u00f3mo incrustar un v\u00eddeo en WordPress.\" class=\"wp-image-20409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png 997w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-768x466.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-840x510.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-700x425.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-156x95.png 156w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este m\u00e9todo te permite ahorrar algo de ancho de banda en comparaci\u00f3n con subir el v\u00eddeo directamente a tu p\u00e1gina web. Adem\u00e1s, si ya utilizas YouTube para fines de marketing, puedes matar dos p\u00e1jaros de un tiro. En cuanto a <em>donde<\/em> Para colocar el v\u00eddeo, te recomendamos que lo sit\u00faes en un lugar destacado y c\u00e9ntrico de tu p\u00e1gina de inicio, de modo que sea una de las primeras cosas que vean tus visitantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay una raz\u00f3n por la que las empresas <a aria-label=\"invertir tanto dinero (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">invertir tanto dinero<\/a> en los anuncios de v\u00eddeo comerciales y en l\u00ednea: funcionan. Si eso es cierto para algunas de las empresas m\u00e1s exitosas de la actualidad, no hay raz\u00f3n para que t\u00fa no puedas hacer que los v\u00eddeos promocionales te den resultados positivos tambi\u00e9n. Puede que tu presupuesto sea m\u00e1s reducido, pero eso hace que cada registro adicional que consigas gracias a tus v\u00eddeos sea m\u00e1s valioso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres aumentar el n\u00famero de socios mediante v\u00eddeos promocionales, aqu\u00ed tienes tres estrategias que te recomendamos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Aprovecha las plataformas de v\u00eddeo gratuitas.<\/li><li>Publica tus v\u00eddeos en las redes sociales (utilizando los hashtags adecuados).<\/li><li>Incluye v\u00eddeos en la p\u00e1gina de inicio de tu sitio web para socios.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTienes alguna pregunta sobre c\u00f3mo utilizar los v\u00eddeos promocionales para fomentar las inscripciones? \u00a1Com\u00e9ntalas en la secci\u00f3n de comentarios que aparece a continuaci\u00f3n!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>For as long as video has been around, we&#8217;ve been using it to advertise products and services. Video often enables you to establish emotional connections faster than text does, so it can be a powerful tool to boost conversions and attract more website users. The best way to convince visitors to become members on your [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":20690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[187],"class_list":["post-20406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-marketing-strategies","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Promotional videos can help drive new members to your website, but only if you approach them the right way. 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Vamos a repasar tres consejos clave de v\u00eddeo marketing.","keywords":"","keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:57:53","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:37","updated":"2026-08-20 20:57:53","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow You Can Use Promotional Video Marketing to Boost Your Membership Website\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Marketing","link":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/"},{"label":"How You Can Use Promotional Video Marketing to Boost Your Membership Website","link":"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/20406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=20406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/20406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/20690"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=20406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=20406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=20406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}