{"id":20452,"date":"2020-01-13T10:00:00","date_gmt":"2020-01-13T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20452"},"modified":"2024-07-26T06:31:25","modified_gmt":"2024-07-26T10:31:25","slug":"get-more-membership-signups","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/","title":{"rendered":"C\u00f3mo conseguir m\u00e1s suscriptores en su sitio de membres\u00eda (5 consejos + v\u00eddeos)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tu p\u00e1gina web nunca tiene suficientes miembros. Pero tienes que ponerte manos a la obra y hacer algo si quieres que se unan m\u00e1s miembros. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abfde7785ce7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abfde7785ce7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/#1_Set_Up_an_Affiliate_Program\" >1. Crear un programa de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/#2_Create_Multiple_Membership_Tiers\" >2. Crear varios niveles de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/#3_Offer_Seasonal_Discounts\" >3. Ofrecer descuentos estacionales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/#Winter_holiday_sales\" >Rebajas de invierno<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/#Other_holiday_sales\" >Otras ventas navide\u00f1as<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/#Coupons\" >Cupones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/#4_Set_Up_Free_Trials_or_Paywalled_Content\" >4. Establecer pruebas gratuitas o contenidos de pago<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/#Free_trials\" >Pruebas gratuitas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/#Paywalled_content\" >Contenidos de pago<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/#5_Create_a_Blog_and_Post_New_Content_Often\" >5. Crear un blog y publicar nuevos contenidos con frecuencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Puede que est\u00e9s pensando, <em>Vale, pero <\/em>w<em>\u00bfQu\u00e9 demonios se supone que debo hacer?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1No eres el \u00fanico que se hace esa pregunta! Y hay buenas noticias. De hecho, hay <strong>muchas formas sencillas de atraer nuevos miembros a su sitio web<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, <a aria-label=\"Programas de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">programas de afiliaci\u00f3n<\/a> Adem\u00e1s, los blogs son una opci\u00f3n estupenda y econ\u00f3mica para crear nuevas p\u00e1ginas web. Solo tienes que saber c\u00f3mo empezar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, te explicaremos estas dos estrategias y otras tres que han demostrado su eficacia para conseguir m\u00e1s socios para tu p\u00e1gina web de membres\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que, sin m\u00e1s pre\u00e1mbulos\u2026 A continuaci\u00f3n te explicamos c\u00f3mo conseguir m\u00e1s socios para tu p\u00e1gina de membres\u00eda (5 formas).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Set_Up_an_Affiliate_Program\"><\/span>1. Crear un programa de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres que tu p\u00e1gina web de membres\u00eda crezca de forma r\u00e1pida y significativa, un programa de afiliados puede ser la mejor forma de conseguirlo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La raz\u00f3n por la que los programas de afiliaci\u00f3n son tan fiables es porque recompensan a los miembros y afiliados con dinero contante y sonante.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\"><img decoding=\"async\" width=\"860\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\" alt=\"diagrama de funcionamiento del marketing de afiliaci\u00f3n\" class=\"wp-image-39023\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg 860w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-300x201.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-768x514.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-254x170.jpg 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-840x563.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-700x469.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-156x104.jpg 156w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><figcaption class=\"wp-element-caption\">Este diagrama del <a href=\"https:\/\/thirstyaffiliates.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">thirstyaffiliates link cloaking plugin<\/a> muestra c\u00f3mo el marketing de afiliaci\u00f3n genera ingresos.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Y no hay mejor incentivo que uno econ\u00f3mico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando tenga un&nbsp;<a href=\"https:\/\/memberpress.com\/es\/ea\/\" target=\"_blank\" rel=\"noreferrer noopener\">programa de afiliados<\/a>Si lo desea, puede reclutar a otras personas para que promocionen su afiliaci\u00f3n. Tambi\u00e9n puedes dar a tus afiliados la oportunidad de participar (esto se denomina \"marketing de recomendaci\u00f3n\"). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos representantes hacen cosas como...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escribir rese\u00f1as en sus blogs<\/li>\n\n\n\n<li>Publicar sobre su afiliaci\u00f3n en otros sitios o en las redes sociales<\/li>\n\n\n\n<li>Produzca v\u00eddeos sobre su contenido<\/li>\n\n\n\n<li>Invitar a personas que conozcan a unirse (si ya son miembros)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cada vez que alguien hace clic en un enlace colocado por uno de sus afiliados y se inscribe como miembro, usted paga a ese afiliado una peque\u00f1a comisi\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de afiliaci\u00f3n se parece mucho a crear un equipo de ventas sin sueldo que se encargue de promocionar tu negocio por ti. \u00a1Es un buen negocio!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a> Este plugin es la mejor forma de configurar y gestionar tu propio programa de afiliados en tu p\u00e1gina web, sobre todo si se trata de una p\u00e1gina de MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Lp9tPAjMo427qsZ186hnCwDFvGHkyKaR0BJOYgmIcEr\"><div class=\"responsive-video\"><iframe title=\"\u00a1Inicie un programa de afiliaci\u00f3n con Easy Affiliate!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4NeenBszK6s?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Ver &gt;&gt; C\u00f3mo poner en marcha un programa de afiliados con Easy Affiliate<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al haber sido desarrollado por el equipo MemberPress, Easy Affiliate <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">se integra perfectamente con MemberPress<\/a>. Le permite establecer y configurar un programa de afiliados para su sitio de afiliaci\u00f3n y ofrecer recompensas que atraer\u00e1n a nuevos afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Multiple_Membership_Tiers\"><\/span>2. Crear varios niveles de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay una raz\u00f3n por la que la mayor\u00eda de los servicios y sitios web ofrecen varios niveles de suscripci\u00f3n. Es posible que algunas personas puedan permitirse una suscripci\u00f3n cara de $36 al mes, mientras que otras quiz\u00e1 prefieran optar por la opci\u00f3n de $14.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg\" alt=\"Niveles de afiliaci\u00f3n.\" class=\"wp-image-15093\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-300x196.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-260x170.jpg 260w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-700x457.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-156x102.jpg 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Niveles de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Niveles de afiliaci\u00f3n<\/a> le permiten captar el mayor n\u00famero posible de suscriptores potenciales y usuarios de pago. La clave con los niveles es <strong>asegurarse de que cada plan aporte valor<\/strong>por lo que los miembros siempre est\u00e1n contentos y podr\u00edan plantearse una actualizaci\u00f3n en alg\u00fan momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para que los niveles de suscripci\u00f3n funcionen, te conviene dise\u00f1ar una tabla de precios que ofrezca a los usuarios potenciales toda la informaci\u00f3n que necesitan.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"AqfOlkysnhvCHUNW7G9\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear una p\u00e1gina de precios con Grupos MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver &gt;&gt; c\u00f3mo crear una p\u00e1gina de precios con memberpress grupos<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Con MemberPress, <a aria-label=\"crear varios niveles de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear varios niveles de afiliaci\u00f3n<\/a> es un proceso sencillo. Tenga en cuenta, no obstante, que ofrecer&nbsp;<em>demasiados<\/em>&nbsp;opciones puede ser tan malo como no ofrecer suficientes. Seg\u00fan nuestra experiencia, <strong>tres niveles de afiliaci\u00f3n suele ser un buen punto de partida<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"VW1n3edKQ8DyM2SH60Ng\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear y vender afiliaciones con MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver &gt;&gt; crear afiliaciones en memberpress (+ un resumen de la configuraci\u00f3n)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas configurado tus niveles, aseg\u00farate de dar a conocer su disponibilidad. Una estrategia s\u00f3lida de marketing de contenidos es fundamental a la hora de hacer crecer tu sitio de membres\u00eda.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_0308fa27367194b4b52ed78ee65d2713\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-successful-content-marketing-strategy\/\"  target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo crear una estrategia de marketing de contenidos de \u00e9xito<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Offer_Seasonal_Discounts\"><\/span>3. Ofrecer descuentos estacionales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Winter_holiday_sales\"><\/span>Rebajas de invierno<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para mucha gente, lo mejor de la temporada navide\u00f1a son los descuentos. Sin embargo, los descuentos no se limitan a una sola festividad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas fechas estacionales en las que los socios pueden esperar un recorte de los precios, entre ellas <a aria-label=\"Black Friday y Cyber Monday (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.salecycle.com\/blog\/featured\/11-black-friday-and-cyber-monday-online-retail-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday y Cyber Monday<\/a>. Estas rebajas entran dentro de la temporada de compras navide\u00f1as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los descuentos no solo se aplican a los productos f\u00edsicos. Tambi\u00e9n puedes reducir temporalmente los precios de todos tus niveles de suscripci\u00f3n, lo cual es una forma estupenda de fomentar las altas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quiz\u00e1s el mejor ejemplo de sitios web de acceso exclusivo que llevan los descuentos al extremo sean los proveedores de alojamiento web.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"630\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example.png\" alt=\"Un ejemplo de oferta de alojamiento del Black Friday.\" class=\"wp-image-20453\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example.png 630w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example-357x170.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example-156x74.png 156w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Lo que hacen muchos sitios es crear expectaci\u00f3n por las rebajas con antelaci\u00f3n. <a aria-label=\"a trav\u00e9s de sus redes sociales (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">a trav\u00e9s de sus plataformas de medios sociales<\/a>. De este modo, los usuarios pueden presupuestar en consecuencia y apuntarse a un precio con descuento inmediatamente despu\u00e9s de que se ponga en marcha la venta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_holiday_sales\"><\/span>Otras ventas navide\u00f1as<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No tienes por qu\u00e9 limitar tus rebajas al invierno. Hay fiestas a lo largo de todo el a\u00f1o en las que los consumidores esperan encontrar descuentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, Google tiene una funci\u00f3n impresionante llamada <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7367521\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Extensiones de promoci\u00f3n de Google Ads<\/a>. Son fragmentos de texto que se pueden a\u00f1adir a los anuncios de texto ya existentes para potenciarlos durante una oferta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1024x576.jpg\" alt=\"Ejemplo de extensi\u00f3n de promoci\u00f3n de Google Ads\" class=\"wp-image-39025\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tienes que utilizar una de las \u201cocasiones\u201d predefinidas para crear tu extensi\u00f3n. Pero lo que mola de verdad es que hay <em>toneladas <\/em>en diversas ocasiones. Aqu\u00ed tienes solo algunas\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00f1o Nuevo<br>D\u00eda de San Esteban<br>A\u00f1o Nuevo chino<br>D\u00eda de San Valent\u00edn<br>D\u00eda de la Mujer<br>Pascua jud\u00eda<br>Semana Santa<br>D\u00eda del Trabajo<br>Rosh Hashan\u00e1<br>Halloween<br>D\u00eda de los Solteros<br>Hanukkah<br>Vuelta al cole<br>Fin de temporada<br>Venta de verano<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La ocasi\u00f3n del \"fin de temporada\" es estupenda, porque puedes hacer esa venta pr\u00e1cticamente en cualquier momento.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupons\"><\/span>Cupones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.bigcommerce.com\/blog\/coupon-marketing\/#:~:text=Incentivize%20customers%20to%20spend%20more.&amp;text=This%20gives%20the%20consumer%20a,great%20reward%20for%20your%20shopper.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"El marketing con c\u00f3digos promocionales es una estrategia probada\">El marketing con c\u00f3digos promocionales es una estrategia probada<\/a> para potenciar las ventas promocionales de afiliados. Con MemberPress, tienes control total sobre el precio de todos tus niveles de afiliaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, solo es cuesti\u00f3n de ajustar los precios en el momento adecuado y a\u00f1adir un c\u00f3digo de descuento para atraer a los compradores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La funci\u00f3n Cupones de MemberPress facilita enormemente la comercializaci\u00f3n de estos descuentos.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"MKuaDxMV7EybN23OnHGIF0AEem0hpe4ajqudqlvWkZGR8YdX9gygzHk6PbChAlo\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear cupones en MemberPress (Tutorial completo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver &gt;&gt; c\u00f3mo crear cupones en memberpress<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Set_Up_Free_Trials_or_Paywalled_Content\"><\/span>4. Establecer pruebas gratuitas o contenidos de pago<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_trials\"><\/span>Pruebas gratuitas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Pruebas gratuitas (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/es\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" target=\"_blank\">Pruebas gratuitas<\/a> Son una pr\u00e1ctica habitual en las p\u00e1ginas web de suscripci\u00f3n. En pocas palabras, la p\u00e1gina recopila los datos de pago del usuario y se compromete a no cobrarle nada durante unos d\u00edas, mientras decide si quiere seguir suscrito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La ventaja de las pruebas gratuitas para los usuarios es obvia. Pueden probar su afiliaci\u00f3n antes de gastar dinero. Sin embargo, las pruebas gratuitas tambi\u00e9n pueden beneficiarle a usted como propietario de un sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es posible que algunos usuarios no se decidan nunca a tirar del gatillo sin probar una afiliaci\u00f3n por s\u00ed mismos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al ofrecer una prueba gratuita, no pierdes la oportunidad de captar nuevos socios y es posible que consigas convencer a mucha gente a la que, de otro modo, no habr\u00edas llegado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como regla general, le recomendamos que <strong>limite las pruebas gratuitas a su nivel de afiliaci\u00f3n m\u00e1s b\u00e1sico<\/strong>. Usted puede <a aria-label=\"crear una prueba gratuita limitada (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una prueba gratuita limitada<\/a> periodo utilizando MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"851\" height=\"544\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial.png\" alt=\"Configurar una prueba gratuita.\" class=\"wp-image-20061\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial.png 851w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-768x491.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-266x170.png 266w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-840x537.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-700x447.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-156x100.png 156w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez finalizado el periodo de prueba, se cobrar\u00e1 autom\u00e1ticamente a los usuarios la tarifa habitual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalled_content\"><\/span>Contenidos de pago<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"aV7duypWeSP2zMF0w5cIiUlrqhDGnoC9tgE1Avj3RXBTOsNLb6Jm84ZfHkQYx\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo ofrecer p\u00e1ginas gratuitas con la configuraci\u00f3n PayWall de MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pc4a9VgtVmw?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver &gt;&gt; c\u00f3mo ofrecer p\u00e1ginas gratuitas con la configuraci\u00f3n del paywall de memberpress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Otra buena forma de atraer a posibles miembros es utilizar un muro de pago. Al igual que en <em>El New York Times<\/em>puede hacer visible parte de su contenido para atraer al lector.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_f284d3a751edf804b1dedf5a35535f5b\" href=\"https:\/\/memberpress.com\/es\/blog\/paywall-your-blog\/\"  target=\"_blank\" class=\"button button-blue center\">C\u00f3mo crear un muro de pago como el New York Times<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Cuando un usuario se encuentra con el muro de pago, tiene la opci\u00f3n de unirse y seguir interactuando con su contenido. <a href=\"https:\/\/memberpress.com\/es\/blog\/what-is-google-e-a-t\/\" target=\"_blank\" rel=\"noreferrer noopener\">Haz que tu contenido sea impresionante<\/a> Si lo haces lo suficiente, tendr\u00e1s muchas posibilidades de atraer a nuevos socios de esta forma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Blog_and_Post_New_Content_Often\"><\/span>5. Crear un blog y publicar nuevos contenidos con frecuencia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de contenidos es esencial - <a aria-label=\"86% de todas las empresas (se abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener\" href=\"https:\/\/optinmonster.com\/content-marketing-statistics\/\" target=\"_blank\">86% de todas las empresas<\/a> estar de acuerdo. Este tipo de marketing consiste en crear nuevos contenidos para que los usuarios puedan encontrarle, normalmente a trav\u00e9s de los motores de b\u00fasqueda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ejecuta un <a aria-label=\"blog para su sitio web de afiliaci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog para su sitio web de afiliaci\u00f3n<\/a>, est\u00e1s llevando a cabo lo que se conoce como \u201cmarketing de contenidos\u201d. La idea es que, cuanto m\u00e1s contenido publiques, mayores ser\u00e1n las posibilidades de que tu p\u00e1gina web aparezca en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, el marketing de contenidos no es un plan para hacerse rico r\u00e1pidamente. Escribir en un blog puede ayudarte a conseguir m\u00e1s registros de usuarios, pero normalmente se necesita tiempo para que un blog gane tracci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, si quieres que el blog de tu p\u00e1gina web te ayude a conseguir conversiones, debe ser relevante para el p\u00fablico al que te diriges. Eso significa pensar en ideas y <a aria-label=\"publicar contenidos atractivos (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-create-great-blog-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">publicar contenidos atractivos<\/a> que sabe que interesar\u00e1n a los posibles afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disponer de un calendario de contenidos s\u00f3lido es una de las mejores formas de asegurarse de que el contenido de su blog es coherente y relevante. Para ello, utilizamos el <a href=\"https:\/\/strivecalendar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calendario de contenidos Strive<\/a> Plugin de WordPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1024x576.jpg\" alt=\"Imagen del calendario de contenidos Strive\" class=\"wp-image-37779\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vive directamente en tu panel de WordPress y se sincroniza perfectamente con las entradas de tu editor de WordPress. Por aqu\u00ed, lo consideramos un ahorro de tiempo m\u00e1gico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para obtener los mejores resultados posibles, te conviene utilizar el mayor n\u00famero posible de estas estrategias. <strong>Si dirige un blog al mismo tiempo que gestiona un programa de afiliaci\u00f3n y ofrece pruebas gratuitas, sus cifras de afiliaci\u00f3n deber\u00edan experimentar una mejora significativa.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conseguir nuevos miembros para tu p\u00e1gina web es una tarea constante. Nunca se tienen demasiados miembros y, si pagan por darse de alta, no querr\u00e1s que esa fuente de ingresos se agote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En otras palabras, es fundamental esforzarse para que sigan llegando nuevos miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tiene cinco formas de conseguir m\u00e1s inscripciones para su sitio web de afiliaci\u00f3n:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Establezca un programa de afiliados.<\/li>\n\n\n\n<li>Cree varios niveles de afiliaci\u00f3n.<\/li>\n\n\n\n<li>Ofrezca descuentos de temporada.<\/li>\n\n\n\n<li>Establezca pruebas gratuitas o muros de pago.<\/li>\n\n\n\n<li>Cree un blog y publique nuevos contenidos a menudo.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna pregunta sobre c\u00f3mo conseguir m\u00e1s socios para tu sitio de membres\u00eda? \u00a1Coment\u00e9moslas en la secci\u00f3n de comentarios que aparece a continuaci\u00f3n!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Your website can never have enough members. But you&#8217;ve got to dig in and and do something if you want more members to come your way. You might be thinking, Okay, but what the heck am I supposed to do? You&#8217;re not alone in asking that question! And there&#8217;s good news. There are actually lots [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":39021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[70],"class_list":["post-20452","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The more members your website has, the more successful it will be. In this article, we&#039;ll go over five tips to help you drive signups!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"membership site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/get-more-membership-signups\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Get More Subscribers on Your Membership Site (5 Tips + Videos)\" \/>\n\t\t<meta property=\"og:description\" content=\"The more members your website has, the more successful it will be. 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