{"id":20618,"date":"2020-01-30T09:58:45","date_gmt":"2020-01-30T16:58:45","guid":{"rendered":"https:\/\/memberpress.com\/?p=20618"},"modified":"2021-06-28T08:14:26","modified_gmt":"2021-06-28T14:14:26","slug":"ways-to-legally-protect-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/ways-to-legally-protect-your-online-business\/","title":{"rendered":"C\u00f3mo proteger legalmente su negocio en Internet (7 consejos)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Una de las mayores preocupaciones de los propietarios de peque\u00f1as empresas es la protecci\u00f3n jur\u00eddica. \u00bfC\u00f3mo puedes proteger tu negocio en Internet? \u00bfQu\u00e9 medidas debes tomar para asegurarte de que est\u00e1s protegido? En esta entrada, analizaremos algunas medidas que puedes adoptar para garantizar que tu negocio cuente con una base jur\u00eddica s\u00f3lida.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac0869bd22c5\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0869bd22c5\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-legally-protect-your-online-business\/#Take_Ownership_Of_Your_Business_Name\" >Apropiarse del nombre de su empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-legally-protect-your-online-business\/#Give_Your_Business_A_Legal_Entity\" >Dote a su empresa de personalidad jur\u00eddica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-legally-protect-your-online-business\/#Monitor_Your_Online_Actions_And_Affiliations\" >Supervise sus acciones y afiliaciones en l\u00ednea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-legally-protect-your-online-business\/#Consider_Getting_Business_Insurance\" >Considere la posibilidad de contratar un seguro de empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-legally-protect-your-online-business\/#Use_Contracts\" >Contratos de uso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-legally-protect-your-online-business\/#Add_Legal_Documents_to_Your_Website\" >A\u00f1ada documentos legales a su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-legally-protect-your-online-business\/#Become_GDPR_Compliant\" >Cumplir con el GDPR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-legally-protect-your-online-business\/#Wrap_Up\" >Resumen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take_Ownership_Of_Your_Business_Name\"><\/span><strong>Apropiarse del nombre de su empresa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lo primero que debes hacer para garantizar la protecci\u00f3n de tu negocio es registrar el nombre de tu empresa. Esto significa que <a href=\"https:\/\/www.legalzoom.com\/articles\/how-to-find-out-if-a-business-name-is-taken\" target=\"_blank\" rel=\"noreferrer noopener\">comprobar que el nombre de tu empresa no est\u00e9 ya en uso<\/a> y registrado. Asumir la propiedad tambi\u00e9n incluye asegurar el nombre de dominio para su negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Your_Business_A_Legal_Entity\"><\/span><strong>Dote a su empresa de personalidad jur\u00eddica<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de los negocios en l\u00ednea empiezan como empresas unipersonales. No hay nada de malo en empezar as\u00ed. No obstante, a medida que tu negocio crezca, es aconsejable plantearse <a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/business-structures#:~:text=The%20most%20common%20forms%20of,structure%20allowed%20by%20state%20statute.\" target=\"_blank\" rel=\"noreferrer noopener\">todas las estructuras empresariales disponibles<\/a> y posiblemente reclasificar a una estructura mejor protegida, como una <a href=\"https:\/\/www.crowdspring.com\/how-to-form-an-llc\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sociedad de responsabilidad limitada (SRL)<\/a>. Hacerlo puede ayudarle a separarse de la empresa y garantizar la protecci\u00f3n de su patrimonio personal.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitor_Your_Online_Actions_And_Affiliations\"><\/span><strong>Supervise sus acciones y afiliaciones en l\u00ednea<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como propietario de un negocio, <a href=\"https:\/\/www.onlinemarketinginstitute.org\/blog\/2018\/08\/9-tips-manage-business-reputation-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">la integridad lo es todo<\/a>. Nunca querr\u00e1 que sus clientes se averg\u00fcencen de hacer negocios con usted, y nunca querr\u00e1 verse envuelto en una pol\u00e9mica que ponga a su empresa en una situaci\u00f3n negativa. Sea consciente de sus pr\u00e1cticas empresariales y sus asociaciones, as\u00ed como de lo que publica, incluso en su perfil personal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Getting_Business_Insurance\"><\/span><strong>Considere la posibilidad de contratar un seguro de empresa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Otra forma s\u00f3lida (aunque opcional) de proteger legalmente su empresa es contratar un seguro de empresa. El seguro de empresa puede protegerle frente a responsabilidades y problemas que la estructura de su empresa no cubra. Si tienes un negocio online, como un sitio de afiliaci\u00f3n que ofrece servicios directamente a los clientes, el seguro de empresa es una forma estupenda de proteger tus contenidos y activos en caso de que se produzca un litigio.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Contracts\"><\/span><strong>Contratos de uso<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu empresa ofrece productos o servicios a particulares, o si tienes previsto asociarte con otra empresa o entidad, siempre es recomendable disponer de documentaci\u00f3n que lo acredite. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los contratos son otra forma de protegerse y dejar constancia de lo que ambas partes acuerdan exactamente. Si surge alg\u00fan problema, ambas partes pueden consultar el contrato para mayor claridad. A la larga, los contratos pueden ahorrarte mucho dinero: al fin y al cabo, los pleitos y las costas judiciales se acumulan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_Legal_Documents_to_Your_Website\"><\/span><strong>A\u00f1ada documentos legales a su sitio web<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si usted es propietario de un negocio en l\u00ednea, tiene un sitio web. Disponer de documentos legales como un <a href=\"https:\/\/termly.io\/resources\/articles\/difference-between-privacy-policy-disclaimer-and-terms-and-conditions\/\" target=\"_blank\" rel=\"noreferrer noopener\">pol\u00edtica de privacidad, descargo de responsabilidad del sitio y t\u00e9rminos y condiciones<\/a> Es necesario, sobre todo si recopilas informaci\u00f3n de tus clientes, como direcciones de correo electr\u00f3nico y n\u00fameros de tel\u00e9fono. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los documentos jur\u00eddicos en l\u00ednea tambi\u00e9n son de gran ayuda si tiene contenidos valiosos en su sitio web, como por ejemplo <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Presentaci\u00f3n de los cursos MemberPress\">cursos en l\u00ednea<\/a> y entradas de blog que desee proteger. Estos documentos explican a los clientes exactamente qu\u00e9 pueden esperar de ti, de tu empresa y de tu sitio web, para que no haya dudas en caso de que surja un conflicto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Become_GDPR_Compliant\"><\/span><strong>Cumplir con el GDPR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Reglamento General de Protecci\u00f3n de Datos (RGPD) es un conjunto de normas establecidas para proteger los datos de los consumidores. Aunque se aplica principalmente en la UE, se espera que esta normativa se extienda pronto a Estados Unidos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tienes clientes en el extranjero, esta norma te afecta YA MISMO. Consulta con tu servicio de marketing por correo electr\u00f3nico para asegurarte de que tus clientes te autorizan a utilizar sus direcciones de correo electr\u00f3nico. De lo contrario, podr\u00edas tener que pagar una multa considerable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/memberpress.com\/es\/what-the-gdpr-means-for-your-email-marketing-campaigns\/\">&gt;&gt;M\u00e1s informaci\u00f3n: Qu\u00e9 significa el GDPR para sus campa\u00f1as de marketing por correo electr\u00f3nico<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Resumen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando acabas de empezar con tu negocio, puede parecer que una demanda judicial es lo \u00faltimo por lo que deber\u00edas preocuparte. Pero siempre es mejor estar preparado que verse sorprendido. Antes de terminar, un \u00faltimo consejo r\u00e1pido: familiar\u00edzate con la terminolog\u00eda contable empresarial; aqu\u00ed tienes <a href=\"https:\/\/bestaccountingsoftware.com\/accounting-terms\/\" target=\"_blank\" rel=\"noreferrer noopener\">una gran lista<\/a> que puede consultar. Esperamos que los consejos anteriores le ayuden a estar mejor preparado jur\u00eddicamente para cualquier cosa que se le presente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>One of the biggest concerns for small business owners is legal protection. How can you protect your business online? What steps should you take to ensure you&#8217;re protected? In this post, we&#8217;ll discuss a few steps you can take to make sure your business is legally sound. Take Ownership Of Your Business Name The first [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":20893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,258,134],"tags":[867],"class_list":["post-20618","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-fixes","category-how-to-2","tag-legal","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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