{"id":20624,"date":"2020-01-06T11:02:35","date_gmt":"2020-01-06T18:02:35","guid":{"rendered":"https:\/\/memberpress.com\/?p=20624"},"modified":"2020-08-05T09:17:46","modified_gmt":"2020-08-05T15:17:46","slug":"how-to-make-a-positive-social-impact-with-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/","title":{"rendered":"C\u00f3mo lograr un impacto social positivo con su negocio en l\u00ednea"},"content":{"rendered":"<p>\"\u00a1Oh! \u00a1Pero \u00e9l era una mano apretada en la muela, Scrooge! Un viejo pecador codicioso que apretaba, estrujaba, agarraba, raspaba y aferraba\".<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a265c1b8bce9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a265c1b8bce9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Donate_a_percentage_of_your_profits_to_a_charitable_organization\" >Dona un porcentaje de tus beneficios a una organizaci\u00f3n ben\u00e9fica.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Use_your_social_platform_to_speak_out_for_a_cause_you_believe_in\" >Utiliza tu plataforma social para defender una causa en la que crees.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Donate_services_or_physical_goods_directly\" >Donar servicios o bienes f\u00edsicos directamente.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Be_socially_conscious_about_what_your_content_endorses_and_where_your_goods_come_from\" >Sea socialmente consciente de lo que su contenido respalda y de d\u00f3nde proceden sus productos.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Host_a_fundraising_event\" >Organice un acto para recaudar fondos.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Give_perks_to_employees_who_do_social_good\" >Ofrecer ventajas a los empleados que hacen el bien social.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Consider_your_internal_social_impact\" >Considere su impacto social interno.<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Ebenezer Scrooge era un astuto hombre de negocios, pero no ca\u00eda bien a nadie. \u00bfQuerr\u00edas comprar en la tienda de un hombre desagradable y cruel, o preferir\u00edas comprar en la tienda del generoso sobrino de Scrooge? Cuando Scrooge finalmente capt\u00f3 el esp\u00edritu de dar y tendi\u00f3 la mano para ayudar a su comunidad, tuvo m\u00e1s \u00e9xito en la vida y probablemente tambi\u00e9n econ\u00f3micamente.\u00a0<br><\/p>\n\n\n\n<p>Aunque las fiestas navide\u00f1as ya han pasado, nunca es tarde para apropiarse de esa actitud de generosidad. Considera las siguientes formas en las que tu negocio online puede tener un impacto social positivo.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dona un porcentaje de tus beneficios a una organizaci\u00f3n ben\u00e9fica.\u00a0<\/h2>\n\n\n\n<p> A trav\u00e9s de AmazonSmile, los clientes de Amazon pueden donar el 0,5% de sus compras a organizaciones de su elecci\u00f3n. T\u00fa tambi\u00e9n puedes tener un impacto social positivo si decides donar parte de los beneficios de tu negocio online. E incluso puedes hacer de la donaci\u00f3n una parte permanente de tu marca (por ejemplo, donar siempre el 10% de tus beneficios a una causa espec\u00edfica).\u00a0<br><\/p>\n\n\n\n<p>Si asume este tipo de compromiso, los consumidores se sentir\u00e1n m\u00e1s inclinados a comprarle porque, al hacerlo, estar\u00e1n haciendo un bien al mundo y a s\u00ed mismos.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_your_social_platform_to_speak_out_for_a_cause_you_believe_in\"><\/span>Utiliza tu plataforma social para defender una causa en la que crees.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las redes sociales permiten llegar a miles o incluso millones de personas. Pensemos en el impacto que tuvo el Ice Bucket Challenge a trav\u00e9s de las redes sociales. Se recaud\u00f3 la incre\u00edble cantidad de $115 millones para luchar contra la esclerosis lateral amiotr\u00f3fica y aument\u00f3 la concienciaci\u00f3n.\u00a0<br><\/p>\n\n\n\n<p>Si tienes una plataforma social con muchos seguidores, util\u00edzala para animar a otros a hacer el bien. Habla de tus organizaciones ben\u00e9ficas favoritas o invita a otros a unirse a ti para ayudar a la comunidad. <\/p>\n\n\n\n<p>Fomentar un cambio social positivo a trav\u00e9s de sus plataformas sociales le permite hacer el bien y enviar un mensaje firme sobre lo que defiende su empresa.\u00a0<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donate_services_or_physical_goods_directly\"><\/span>Donar servicios o bienes f\u00edsicos directamente.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En lugar de donar un porcentaje de tus beneficios, puedes donar tus servicios o bienes f\u00edsicos a una organizaci\u00f3n necesitada. Cada vez que TOMS vende un par de sus zapatos de alto precio, la empresa dona un par a ni\u00f1os necesitados a nivel internacional. <\/p>\n\n\n\n<p>Siempre hay que buscar formas de ayudar, sobre todo cuando sobran existencias o tiempo. Por ejemplo, OUR (Operation Underground Railroad) organiza cada a\u00f1o una venta navide\u00f1a en Utah. Los comercios locales donan existencias y la gente acude a hacer sus compras navide\u00f1as. El cien por cien de la recaudaci\u00f3n se destina a OUR para luchar contra el tr\u00e1fico de menores.\u00a0<br><\/p>\n\n\n\n<p>Participar en este acto permite a las empresas mostrar sus productos y servicios a cientos de vecinos y, al mismo tiempo, ayudar a los ni\u00f1os necesitados. Encuentra una forma similar de utilizar tu empresa para hacer el bien.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> <\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_socially_conscious_about_what_your_content_endorses_and_where_your_goods_come_from\"><\/span>Sea socialmente consciente de lo que su contenido respalda y de d\u00f3nde proceden sus productos.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Piense en el mensaje que env\u00eda su marca a trav\u00e9s de la publicidad y las redes sociales. \u00bfObjetiviza a las mujeres? \u00bfApoya la violencia? Aseg\u00farese de crear contenidos que vendan, reconociendo al mismo tiempo el impacto de los medios de comunicaci\u00f3n en los dem\u00e1s.<\/p>\n\n\n\n<p>Adem\u00e1s, sea consciente del efecto que su empresa puede tener en cada paso del proceso de creaci\u00f3n y venta. Si tu empresa provoca da\u00f1os necesarios, busca la forma de compensarlos. <\/p>\n\n\n\n<p>Por ejemplo, Tesla va a abrir una nueva gigaf\u00e1brica en Alemania que requerir\u00e1 la destrucci\u00f3n de enormes cantidades de bosques. Sin embargo, Elon Musk, propietario de Tesla, tambi\u00e9n don\u00f3 $1 millones para plantar un mill\u00f3n de \u00e1rboles m\u00e1s en otros lugares. <\/p>\n\n\n\n<p>Aunque no podemos asegurar que esto fuera una compensaci\u00f3n, hacer algo similar puede ayudarte a seguir teniendo un impacto social positivo a trav\u00e9s de tu negocio, as\u00ed como a mantener la buena imagen de tu empresa.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Organice un acto para recaudar fondos.\u00a0<\/h2>\n\n\n\n<p>No tienes por qu\u00e9 hacer de la donaci\u00f3n de efectivo algo permanente. Tambi\u00e9n puedes participar en actos locales o nacionales de recaudaci\u00f3n de fondos. Dona un gran porcentaje en un d\u00eda concreto. Ayuda a escuelas o clubes locales, organizaciones ben\u00e9ficas, etc. <\/p>\n\n\n\n<p>Aunque los eventos para recaudar fondos no suelen asociarse a los negocios en l\u00ednea, pueden serlo. Elige un d\u00eda significativo y corre la voz. Una buena opci\u00f3n es el #GivingTuesday, un d\u00eda internacional de donaciones en el que puedes ofrecer igualar las compras de la semana o el d\u00eda anterior en donaciones a una organizaci\u00f3n.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ofrecer ventajas a los empleados que hacen el bien social.\u00a0<\/h2>\n\n\n\n<p>Una forma de tener un impacto social positivo es a trav\u00e9s de sus empleados. Si anima a sus empleados a hacer el bien en la comunidad y en el mundo, su empresa tendr\u00e1 un impacto. <\/p>\n\n\n\n<p>State Farm is doing this with its current program, \u201c100 Acts of Good.\u201d For their hundredth anniversary, they're challenging each of their employees to do one hundred good things. They have a board on their website with over 165,000 good deeds where consumers can see how employees are making a difference.\u00a0<br><\/p>\n\n\n\n<p>Una forma de animar a tus empleados a hacer el bien es ofreci\u00e9ndoles incentivos en met\u00e1lico, tarjetas regalo o tiempo libre. Si no tiene empleados en su empresa en l\u00ednea, puede animar a los clientes a hacer el bien ofreci\u00e9ndoles descuentos u ofertas especiales. De este modo se crea una buena relaci\u00f3n y buena voluntad dentro de la empresa y entre los clientes.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_your_internal_social_impact\"><\/span>Considere su impacto social interno.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Por lo general, la gente considera que el impacto social positivo es un impacto en la sociedad. Pero no hay que olvidar el impacto social interno. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">Introducci\u00f3n a la empresa sostenible <\/a>define este impacto: \"El impacto social de la empresa sostenible incluir\u00eda aspectos como las pr\u00e1cticas y pol\u00edticas de la empresa relacionadas con las condiciones de trabajo, la diversidad en la contrataci\u00f3n, las oportunidades de promoci\u00f3n para mujeres y minor\u00edas, la ausencia de discriminaci\u00f3n y la prestaci\u00f3n de asistencia sanitaria asequible y otras prestaciones necesarias.\"<br><\/p>\n\n\n\n<p>Si tiene empleados, aseg\u00farese de tener un impacto social positivo desde dentro hacia fuera. Tratar bien a los empleados crea trabajadores leales y felices.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>En este mundo moderno, hay demasiadas oportunidades para que la gente se vaya a hacer negocios a otra parte si cree que una empresa s\u00f3lo busca el beneficio. Tener conciencia social genera satisfacci\u00f3n y confianza en los clientes, permite grandes desgravaciones fiscales y contribuye a un mundo mejor.\u00a0<br><br><\/p>\n\n\n\n<p>Recuerda estas formas de tener un impacto social positivo:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Comprom\u00e9tete a donar un porcentaje de tus beneficios a una organizaci\u00f3n ben\u00e9fica.<\/li><li>Utilice su presencia en las redes sociales para fomentar un cambio positivo.\u00a0<\/li><li>Encuentra formas de utilizar tu empresa para hacer el bien.<\/li><li>Conozca el bien y el mal que se derivan de su negocio y busque formas de rectificar cualquier da\u00f1o.<\/li><li>Participar en actos de recaudaci\u00f3n de fondos.<\/li><li>Anime a sus empleados a hacer el bien y tr\u00e1telos bien, si los tiene.<\/li><\/ul>\n\n\n\n<p><em>\u00bfQu\u00e9 ha hecho tu empresa online para crear un impacto social positivo? \u00bfHa tenido \u00e9xito con alguno de estos m\u00e9todos? Cu\u00e9ntanoslo en la secci\u00f3n de comentarios.<\/em><\/p>\n\n\n\n<p>Si te ha gustado este post, s\u00edguenos en<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> para m\u00e1s contenidos. Tambi\u00e9n puede encontrarnos en<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> y <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":20673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134,94],"tags":[322,629],"class_list":{"0":"post-20624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"category-marketing","9":"tag-online-business","10":"tag-social-impact","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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18:16:21","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:37","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make a Positive Social Impact with Your Online Business\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Marketing","link":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/"},{"label":"How to Make a Positive Social Impact with Your Online Business","link":"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d<br><\/p>","content":[{"type":"text","data":"\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s generous nephew? When Scrooge finally caught the spirit of giving and reached out to aid his community, it made him more successful in life and probably financially, as well.\u00a0<br><\/p>","content":[{"type":"text","data":"Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s generous nephew? When Scrooge finally caught the spirit of giving and reached out to aid his community, it made him more successful in life and probably financially, as well.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Though the Christmas holidays are over, it\u2019s never too late to own that attitude of generosity. Consider the following ways your online business can make a positive social impact.<\/p>","content":[{"type":"text","data":"Though the Christmas holidays are over, it\u2019s never too late to own that attitude of generosity. Consider the following ways your online business can make a positive social impact."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Donate a percentage of your profits to a charitable organization.&nbsp;<\/h2>","content":"Dona un porcentaje de tus beneficios a una organizaci\u00f3n ben\u00e9fica.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p> Through AmazonSmile, Amazon customers can donate .5 percent of their purchases to organizations of their choosing. You can likewise make a positive social impact by choosing to donate some of your online business profits. And you can even make donating a permanent part of your brand (e.g., you always give 10 percent of your profit to a specific cause).\u00a0<br><\/p>","content":[{"type":"text","data":" Through AmazonSmile, Amazon customers can donate .5 percent of their purchases to organizations of their choosing. You can likewise make a positive social impact by choosing to donate some of your online business profits. And you can even make donating a permanent part of your brand (e.g., you always give 10 percent of your profit to a specific cause).\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you make this kind of commitment, consumers will be more inclined to purchase from you because when they do, they're doing some good for the world as well as for themselves.<\/p>","content":[{"type":"text","data":"When you make this kind of commitment, consumers will be more inclined to purchase from you because when they do, they're doing some good for the world as well as for themselves."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Use your social platform to speak out for a cause you believe in.<\/h2>","content":"Utiliza tu plataforma social para defender una causa en la que crees.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media is a way to reach thousands or even millions. Consider the impact the Ice Bucket Challenge had via social media. An amazing $115 million was raised to fight ALS, and awareness was increased.\u00a0<br><\/p>","content":[{"type":"text","data":"Social media is a way to reach thousands or even millions. Consider the impact the Ice Bucket Challenge had via social media. An amazing $115 million was raised to fight ALS, and awareness was increased.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have a well-followed social platform, use it as a way to encourage others to do good. Discuss your favorite charities or invite others to join you in aiding the community. <\/p>","content":[{"type":"text","data":"If you have a well-followed social platform, use it as a way to encourage others to do good. Discuss your favorite charities or invite others to join you in aiding the community. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Encouraging positive social change through your social platforms allows you to do good and send a strong message about what your company stands for.\u00a0<\/p>","content":[{"type":"text","data":"Encouraging positive social change through your social platforms allows you to do good and send a strong message about what your company stands for.\u00a0"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Donate services or physical goods directly.<\/h2>","content":"Donar servicios o bienes f\u00edsicos directamente.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Rather than donating a percentage of your profit, you can donate your services or physical goods to an organization in need. Each time TOMS sells a pair of its high-priced shoes, the company donates a pair to children in need internationally. <\/p>","content":[{"type":"text","data":"Rather than donating a percentage of your profit, you can donate your services or physical goods to an organization in need. Each time TOMS sells a pair of its high-priced shoes, the company donates a pair to children in need internationally. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You should always be looking for ways to help, especially when you have excess inventory or time. For instance, OUR (Operation Underground Railroad) hosts a yearly Christmas-event sale in Utah. Local businesses donate inventory, and people come and shop for the holidays. One hundred percent of the proceeds are given to OUR to help fight child trafficking.\u00a0<br><\/p>","content":[{"type":"text","data":"You should always be looking for ways to help, especially when you have excess inventory or time. For instance, OUR (Operation Underground Railroad) hosts a yearly Christmas-event sale in Utah. Local businesses donate inventory, and people come and shop for the holidays. One hundred percent of the proceeds are given to OUR to help fight child trafficking.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Participating in this event allows businesses to show their products and services to hundreds of locals while simultaneously aiding children in need. Find a similar way to use your business to do good.<\/p>","content":[{"type":"text","data":"Participating in this event allows businesses to show their products and services to hundreds of locals while simultaneously aiding children in need. Find a similar way to use your business to do good."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\"> <\/h4>","content":"","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Be socially conscious about what your content endorses and where your goods come from.<\/h2>","content":"Sea socialmente consciente de lo que su contenido respalda y de d\u00f3nde proceden sus productos.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Consider the message your brand sends through advertising and social media. Do you objectify women? Endorse violence? Be sure to create content that sells while recognizing the impact of media on others.<\/p>","content":[{"type":"text","data":"Consider the message your brand sends through advertising and social media. Do you objectify women? Endorse violence? Be sure to create content that sells while recognizing the impact of media on others."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, be aware of the effect your company can have at every step of the creation and selling process. If your business does necessary damage, find a way to compensate for that damage. <\/p>","content":[{"type":"text","data":"Also, be aware of the effect your company can have at every step of the creation and selling process. If your business does necessary damage, find a way to compensate for that damage. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, Tesla is opening a new gigafactory in Germany which will require the destruction of massive amounts of forestry. However, Elon Musk, owner of Tesla, also donated $1 million to plant a million more trees elsewhere. <\/p>","content":[{"type":"text","data":"For instance, Tesla is opening a new gigafactory in Germany which will require the destruction of massive amounts of forestry. However, Elon Musk, owner of Tesla, also donated $1 million to plant a million more trees elsewhere. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While we can\u2019t say for sure if this was meant to be a compensation, doing something similar can help you continue to make a positive social impact through your business as well as keep your company in a good light.<\/p>","content":[{"type":"text","data":"While we can\u2019t say for sure if this was meant to be a compensation, doing something similar can help you continue to make a positive social impact through your business as well as keep your company in a good light."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Host a fundraising event.&nbsp;<\/h2>","content":"Organice un acto para recaudar fondos.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You don\u2019t have to make donating cash a permanent thing. You can also participate in local or national fundraising events. Give a large percentage on a particular day. Help local schools or clubs, charities, etc. <\/p>","content":[{"type":"text","data":"You don\u2019t have to make donating cash a permanent thing. You can also participate in local or national fundraising events. Give a large percentage on a particular day. Help local schools or clubs, charities, etc. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While fundraising events aren\u2019t generally associated with online businesses, they can be. Pick a day of significance and spread the word. A good option is #GivingTuesday, an international day of donating where you can offer to match the purchases of the previous week or day in donations to an organization.<\/p>","content":[{"type":"text","data":"While fundraising events aren\u2019t generally associated with online businesses, they can be. Pick a day of significance and spread the word. A good option is #GivingTuesday, an international day of donating where you can offer to match the purchases of the previous week or day in donations to an organization."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Give perks to employees who do social good.&nbsp;<\/h2>","content":"Ofrecer ventajas a los empleados que hacen el bien social.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One way for you to make a positive social impact is through your employees. If you encourage employees to do good in the community and world, your company makes an impact. <\/p>","content":[{"type":"text","data":"One way for you to make a positive social impact is through your employees. If you encourage employees to do good in the community and world, your company makes an impact. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>State Farm is doing this with its current program, \"100 Acts of Good.\" For their hundredth anniversary, they're challenging each of their employees to do one hundred good things. They have a board on their website with over 165,000 good deeds where consumers can see how employees are making a difference.\u00a0<br><\/p>","content":[{"type":"text","data":"State Farm is doing this with its current program, \"100 Acts of Good.\" For their hundredth anniversary, they're challenging each of their employees to do one hundred good things. They have a board on their website with over 165,000 good deeds where consumers can see how employees are making a difference.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way to encourage your employees to do good is by offering cash incentives, gift cards, or time off. If you don\u2019t have employees in your online business, you can encourage customers to do good by offering them discounts or special deals. Doing so builds rapport and goodwill within your company and among your clients.<\/p>","content":[{"type":"text","data":"One way to encourage your employees to do good is by offering cash incentives, gift cards, or time off. If you don\u2019t have employees in your online business, you can encourage customers to do good by offering them discounts or special deals. Doing so builds rapport and goodwill within your company and among your clients."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Consider your internal social impact.<\/h2>","content":"Considere su impacto social interno.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Generally, people consider positive social impact an impact on society. But don\u2019t forget about internal social impact. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">A Primer on Sustainable Business <\/a>defines this impact: \u201cThe sustainable business\u2019s social impact would include such items as the business\u2019s practices and policies related to working conditions, diversity in hiring, opportunities for advancement for women and minorities, lack of discrimination, and the provision of affordable health care and other necessary benefits.\u201d<br><\/p>","content":[{"type":"text","data":"Generally, people consider positive social impact an impact on society. But don\u2019t forget about internal social impact. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">A Primer on Sustainable Business <\/a>defines this impact: \u201cThe sustainable business\u2019s social impact would include such items as the business\u2019s practices and policies related to working conditions, diversity in hiring, opportunities for advancement for women and minorities, lack of discrimination, and the provision of affordable health care and other necessary benefits.\u201d<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you do have employees, be sure to make a positive social impact from the inside out. Treating employees well creates loyal and happy workers.<\/p>","content":[{"type":"text","data":"If you do have employees, be sure to make a positive social impact from the inside out. Treating employees well creates loyal and happy workers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this modern world, there are too many opportunities for people to take business elsewhere if they feel a company is only after profit. Being socially aware generates customer satisfaction and trust, allows for great tax write-offs, and makes for a better world.\u00a0<br><br><\/p>","content":[{"type":"text","data":"In this modern world, there are too many opportunities for people to take business elsewhere if they feel a company is only after profit. Being socially aware generates customer satisfaction and trust, allows for great tax write-offs, and makes for a better world.\u00a0<br><br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember these ways to make a positive social impact:<br><\/p>","content":[{"type":"text","data":"Remember these ways to make a positive social impact:<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Commit to donating a percentage of your profits to a charity.<\/li><li>Use your social-media presence to encourage positive change.&nbsp;<\/li><li>Find ways to use your business to do good.<\/li><li>Know the good and harm that comes from your business and find ways to rectify any harm.<\/li><li>Participate in fundraising events.<\/li><li>Encourage your employees to do good, and treat your employees well, if you have them.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Comprom\u00e9tete a donar un porcentaje de tus beneficios a una organizaci\u00f3n ben\u00e9fica.<\/li><li>Utilice su presencia en las redes sociales para fomentar un cambio positivo.&nbsp;<\/li><li>Encuentra formas de utilizar tu empresa para hacer el bien.<\/li><li>Conozca el bien y el mal que se derivan de su negocio y busque formas de rectificar cualquier da\u00f1o.<\/li><li>Participar en actos de recaudaci\u00f3n de fondos.<\/li><li>Anime a sus empleados a hacer el bien y tr\u00e1telos bien, si los tiene.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What has your online business done to create a positive social impact? Have you seen success with any of these methods? Tell us about it in the comments section!<\/em><\/p>","content":[{"type":"text","data":"<em>What has your online business done to create a positive social impact? Have you seen success with any of these methods? Tell us about it in the comments section!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> and <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","content":[{"type":"text","data":"If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> and <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/20624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=20624"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/20624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/20673"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=20624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=20624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=20624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}