{"id":20624,"date":"2020-01-06T11:02:35","date_gmt":"2020-01-06T18:02:35","guid":{"rendered":"https:\/\/memberpress.com\/?p=20624"},"modified":"2020-08-05T09:17:46","modified_gmt":"2020-08-05T15:17:46","slug":"how-to-make-a-positive-social-impact-with-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/","title":{"rendered":"C\u00f3mo lograr un impacto social positivo con su negocio en l\u00ednea"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\"\u00a1Oh! \u00a1Pero \u00e9l era una mano apretada en la muela, Scrooge! Un viejo pecador codicioso que apretaba, estrujaba, agarraba, raspaba y aferraba\".<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab046c7cdbdf\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab046c7cdbdf\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Donate_a_percentage_of_your_profits_to_a_charitable_organization\" >Dona un porcentaje de tus beneficios a una organizaci\u00f3n ben\u00e9fica.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Use_your_social_platform_to_speak_out_for_a_cause_you_believe_in\" >Utiliza tu plataforma social para defender una causa en la que crees.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Donate_services_or_physical_goods_directly\" >Donar servicios o bienes f\u00edsicos directamente.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Be_socially_conscious_about_what_your_content_endorses_and_where_your_goods_come_from\" >Sea socialmente consciente de lo que su contenido respalda y de d\u00f3nde proceden sus productos.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Host_a_fundraising_event\" >Organice un acto para recaudar fondos.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Give_perks_to_employees_who_do_social_good\" >Ofrecer ventajas a los empleados que hacen el bien social.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Consider_your_internal_social_impact\" >Considere su impacto social interno.<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Ebenezer Scrooge era un astuto hombre de negocios, pero no ca\u00eda bien a nadie. \u00bfQuerr\u00edas comprar en la tienda de un hombre desagradable y cruel, o preferir\u00edas comprar en la tienda del generoso sobrino de Scrooge? Cuando Scrooge finalmente capt\u00f3 el esp\u00edritu de dar y tendi\u00f3 la mano para ayudar a su comunidad, tuvo m\u00e1s \u00e9xito en la vida y probablemente tambi\u00e9n econ\u00f3micamente.\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque las fiestas navide\u00f1as ya han pasado, nunca es tarde para apropiarse de esa actitud de generosidad. Considera las siguientes formas en las que tu negocio online puede tener un impacto social positivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donate_a_percentage_of_your_profits_to_a_charitable_organization\"><\/span>Dona un porcentaje de tus beneficios a una organizaci\u00f3n ben\u00e9fica.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> A trav\u00e9s de AmazonSmile, los clientes de Amazon pueden donar el 0,5% de sus compras a organizaciones de su elecci\u00f3n. T\u00fa tambi\u00e9n puedes tener un impacto social positivo si decides donar parte de los beneficios de tu negocio online. E incluso puedes hacer de la donaci\u00f3n una parte permanente de tu marca (por ejemplo, donar siempre el 10% de tus beneficios a una causa espec\u00edfica).\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando asumas este tipo de compromiso, los consumidores se sentir\u00e1n m\u00e1s inclinados a comprarte, ya que, al hacerlo, estar\u00e1n contribuyendo a mejorar el mundo, adem\u00e1s de beneficiarse a s\u00ed mismos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_your_social_platform_to_speak_out_for_a_cause_you_believe_in\"><\/span>Utiliza tu plataforma social para defender una causa en la que crees.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las redes sociales permiten llegar a miles o incluso millones de personas. Pensemos en el impacto que tuvo el Ice Bucket Challenge a trav\u00e9s de las redes sociales. Se recaud\u00f3 la incre\u00edble cantidad de $115 millones para luchar contra la esclerosis lateral amiotr\u00f3fica y aument\u00f3 la concienciaci\u00f3n.\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tienes una plataforma social con muchos seguidores, util\u00edzala para animar a otros a hacer el bien. Habla de tus organizaciones ben\u00e9ficas favoritas o invita a otros a unirse a ti para ayudar a la comunidad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fomentar un cambio social positivo a trav\u00e9s de sus plataformas sociales le permite hacer el bien y enviar un mensaje firme sobre lo que defiende su empresa.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donate_services_or_physical_goods_directly\"><\/span>Donar servicios o bienes f\u00edsicos directamente.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de donar un porcentaje de tus beneficios, puedes donar tus servicios o bienes f\u00edsicos a una organizaci\u00f3n necesitada. Cada vez que TOMS vende un par de sus zapatos de alto precio, la empresa dona un par a ni\u00f1os necesitados a nivel internacional. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siempre hay que buscar formas de ayudar, sobre todo cuando sobran existencias o tiempo. Por ejemplo, OUR (Operation Underground Railroad) organiza cada a\u00f1o una venta navide\u00f1a en Utah. Los comercios locales donan existencias y la gente acude a hacer sus compras navide\u00f1as. El cien por cien de la recaudaci\u00f3n se destina a OUR para luchar contra el tr\u00e1fico de menores.\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participar en este acto permite a las empresas mostrar sus productos y servicios a cientos de vecinos y, al mismo tiempo, ayudar a los ni\u00f1os necesitados. Encuentra una forma similar de utilizar tu empresa para hacer el bien.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_socially_conscious_about_what_your_content_endorses_and_where_your_goods_come_from\"><\/span>Sea socialmente consciente de lo que su contenido respalda y de d\u00f3nde proceden sus productos.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Piense en el mensaje que env\u00eda su marca a trav\u00e9s de la publicidad y las redes sociales. \u00bfObjetiviza a las mujeres? \u00bfApoya la violencia? Aseg\u00farese de crear contenidos que vendan, reconociendo al mismo tiempo el impacto de los medios de comunicaci\u00f3n en los dem\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, sea consciente del efecto que su empresa puede tener en cada paso del proceso de creaci\u00f3n y venta. Si tu empresa provoca da\u00f1os necesarios, busca la forma de compensarlos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, Tesla va a abrir una nueva gigaf\u00e1brica en Alemania que requerir\u00e1 la destrucci\u00f3n de enormes cantidades de bosques. Sin embargo, Elon Musk, propietario de Tesla, tambi\u00e9n don\u00f3 $1 millones para plantar un mill\u00f3n de \u00e1rboles m\u00e1s en otros lugares. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque no podemos asegurar que esto fuera una compensaci\u00f3n, hacer algo similar puede ayudarte a seguir teniendo un impacto social positivo a trav\u00e9s de tu negocio, as\u00ed como a mantener la buena imagen de tu empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Host_a_fundraising_event\"><\/span>Organice un acto para recaudar fondos.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No tienes por qu\u00e9 hacer de la donaci\u00f3n de efectivo algo permanente. Tambi\u00e9n puedes participar en actos locales o nacionales de recaudaci\u00f3n de fondos. Dona un gran porcentaje en un d\u00eda concreto. Ayuda a escuelas o clubes locales, organizaciones ben\u00e9ficas, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque los eventos para recaudar fondos no suelen asociarse a los negocios en l\u00ednea, pueden serlo. Elige un d\u00eda significativo y corre la voz. Una buena opci\u00f3n es el #GivingTuesday, un d\u00eda internacional de donaciones en el que puedes ofrecer igualar las compras de la semana o el d\u00eda anterior en donaciones a una organizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_perks_to_employees_who_do_social_good\"><\/span>Ofrecer ventajas a los empleados que hacen el bien social.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una forma de tener un impacto social positivo es a trav\u00e9s de sus empleados. Si anima a sus empleados a hacer el bien en la comunidad y en el mundo, su empresa tendr\u00e1 un impacto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">State Farm est\u00e1 llevando a cabo esta iniciativa con su programa actual, \u201c100 Acts of Good\u201d. Con motivo de su centenario, han retado a cada uno de sus empleados a realizar cien buenas acciones. En su p\u00e1gina web cuentan con un panel en el que se recogen m\u00e1s de 165 000 buenas acciones y en el que los consumidores pueden ver c\u00f3mo los empleados est\u00e1n marcando la diferencia.\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una forma de animar a tus empleados a hacer el bien es ofreci\u00e9ndoles incentivos en met\u00e1lico, tarjetas regalo o tiempo libre. Si no tiene empleados en su empresa en l\u00ednea, puede animar a los clientes a hacer el bien ofreci\u00e9ndoles descuentos u ofertas especiales. De este modo se crea una buena relaci\u00f3n y buena voluntad dentro de la empresa y entre los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_your_internal_social_impact\"><\/span>Considere su impacto social interno.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo general, la gente considera que el impacto social positivo es un impacto en la sociedad. Pero no hay que olvidar el impacto social interno. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">Introducci\u00f3n a la empresa sostenible <\/a>define este impacto: \"El impacto social de la empresa sostenible incluir\u00eda aspectos como las pr\u00e1cticas y pol\u00edticas de la empresa relacionadas con las condiciones de trabajo, la diversidad en la contrataci\u00f3n, las oportunidades de promoci\u00f3n para mujeres y minor\u00edas, la ausencia de discriminaci\u00f3n y la prestaci\u00f3n de asistencia sanitaria asequible y otras prestaciones necesarias.\"<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tiene empleados, aseg\u00farese de tener un impacto social positivo desde dentro hacia fuera. Tratar bien a los empleados crea trabajadores leales y felices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este mundo moderno, hay demasiadas oportunidades para que la gente se vaya a hacer negocios a otra parte si cree que una empresa s\u00f3lo busca el beneficio. Tener conciencia social genera satisfacci\u00f3n y confianza en los clientes, permite grandes desgravaciones fiscales y contribuye a un mundo mejor.\u00a0<br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerda estas formas de tener un impacto social positivo:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Comprom\u00e9tete a donar un porcentaje de tus beneficios a una organizaci\u00f3n ben\u00e9fica.<\/li><li>Utilice su presencia en las redes sociales para fomentar un cambio positivo.&nbsp;<\/li><li>Encuentra formas de utilizar tu empresa para hacer el bien.<\/li><li>Conozca el bien y el mal que se derivan de su negocio y busque formas de rectificar cualquier da\u00f1o.<\/li><li>Participar en actos de recaudaci\u00f3n de fondos.<\/li><li>Anime a sus empleados a hacer el bien y tr\u00e1telos bien, si los tiene.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfQu\u00e9 ha hecho tu empresa online para crear un impacto social positivo? \u00bfHa tenido \u00e9xito con alguno de estos m\u00e9todos? Cu\u00e9ntanoslo en la secci\u00f3n de comentarios.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, s\u00edguenos en<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> para m\u00e1s contenidos. Tambi\u00e9n puede encontrarnos en<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> y <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s [&hellip;]<\/p>\n","protected":false},"author":21697,"featured_media":20673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134,94],"tags":[322,629],"class_list":["post-20624","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","category-marketing","tag-online-business","tag-social-impact","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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