{"id":20683,"date":"2020-02-06T13:19:23","date_gmt":"2020-02-06T20:19:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=20683"},"modified":"2020-07-28T11:55:09","modified_gmt":"2020-07-28T17:55:09","slug":"google-sitelinks-and-your-membership-site-a-quick-guide","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/google-sitelinks-and-your-membership-site-a-quick-guide\/","title":{"rendered":"Google Sitelinks y su sitio de afiliaci\u00f3n: Gu\u00eda r\u00e1pida"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Alguna vez ha buscado una empresa en Google y se ha dado cuenta de que el resultado incluye una lista de enlaces a otras p\u00e1ginas (adem\u00e1s de la p\u00e1gina principal) dentro de ese sitio web. Esos enlaces se llaman sitelinks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los enlaces de sitio ayudan a llamar m\u00e1s la atenci\u00f3n sobre su sitio web y a hacerlo m\u00e1s visible para las personas que buscan en Google productos y servicios como los suyos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero, \u00bfc\u00f3mo se crean los enlaces de sitio? \u00bfPueden <em>realmente<\/em> \u00bfC\u00f3mo pueden ayudar a tu sitio de membres\u00eda? En esta entrada, te ofreceremos una breve descripci\u00f3n de los enlaces de sitio, c\u00f3mo pueden beneficiar a tu sitio de membres\u00eda, c\u00f3mo conseguirlos y mucho m\u00e1s.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfQu\u00e9 es exactamente un enlace web?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los sitelinks de Google comprenden la lista de subp\u00e1ginas que aparecen debajo de su sitio web en un motor de b\u00fasqueda. Estos enlaces llevan a otras p\u00e1ginas populares de su sitio web. El n\u00famero de enlaces de sitio de un sitio web puede variar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ten en cuenta que pr\u00e1cticamente cualquier persona que tenga una p\u00e1gina web bien estructurada (lo comentaremos m\u00e1s adelante en esta entrada) dispondr\u00e1 de enlaces de sitio de Google. Sin embargo, si tu p\u00e1gina web tiene poco tr\u00e1fico o es totalmente nueva, no tendr\u00e1s ning\u00fan enlace de sitio que mostrar. En este caso, la raz\u00f3n por la que no tienes enlaces de sitio es que no tienes suficiente tr\u00e1fico ni clics en tus p\u00e1ginas adicionales como para justificar estos enlaces.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfSon realmente \u00fatiles los enlaces de sitio?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1S\u00ed! Sitelinks tienen el potencial de hacer MUCHO para su sitio web, incluyendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Hacer que parezcas leg\u00edtimo<\/strong>. Piensa en alguna ocasi\u00f3n en la que hayas estado en Google y te hayas fijado en una p\u00e1gina con enlaces de sitio. \u00bfNo te pareci\u00f3 que esa web era un poco m\u00e1s fiable? Los enlaces de sitio hacen que tu web parezca m\u00e1s fiable y cre\u00edble, y demuestran que recibe una cantidad significativa de tr\u00e1fico.<\/li><li><strong>M\u00e1s tr\u00e1fico<\/strong>. Todos sabemos que cuanto m\u00e1s arriba aparezcas en los resultados de b\u00fasqueda de Google, m\u00e1s probable es que la gente haga clic en tu sitio web. \u00bfCu\u00e1ntas personas se desplazan hacia abajo en la p\u00e1gina para buscar otras opciones, y mucho menos pasan a la segunda p\u00e1gina de resultados de b\u00fasqueda? Si has aumentado tu tr\u00e1fico y has estado trabajando en tu SEO, tu sitio web ascender\u00e1 de forma natural a la parte superior de los resultados de b\u00fasqueda, lo que te permitir\u00e1 obtener enlaces de sitio. Estos enlaces de sitio ocupan espacio, lo que significa menos competencia para ti y muchas m\u00e1s posibilidades de que un usuario haga clic en tu sitio web.<\/li><li><strong>Aumentar la visibilidad de su marca<\/strong>. Gracias a los enlaces de sitio, la gente podr\u00e1 ver sus p\u00e1ginas m\u00e1s significativas y explorar m\u00e1s de su sitio sin tener que escarbar. No s\u00f3lo eso, sino que, como los enlaces est\u00e1n resaltados para ellos, los visitantes estar\u00e1n expuestos a m\u00e1s \u00e1reas de su sitio a las que quiz\u00e1 no habr\u00edan prestado atenci\u00f3n de otro modo.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfCu\u00e1nto cuestan los enlaces de sitio?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No puedes pagar por los sitelinks de Google; los ganas en funci\u00f3n del tr\u00e1fico de tu sitio web y de tu SEO. Sin embargo, puedes pagar por anunciarte en Google y, si ya tienes enlaces de sitio, puedes destacarlos en tus anuncios.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfSe pueden editar\/borrar los enlaces del sitio?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lamentablemente, no es posible editar los enlaces de sitio, y la \u00fanica forma de eliminar uno es eliminar la p\u00e1gina por completo o configurarla como <em>noindex<\/em>. Los enlaces de sitio tampoco pueden desactivarse.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfC\u00f3mo puedo obtener Google Sitelinks?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez m\u00e1s, no existe ninguna varita m\u00e1gica que puedas agitar para conseguir enlaces de sitio para la p\u00e1gina web de tu negocio online, pero hay algunas cosas que puedes hacer para llamar la atenci\u00f3n de Google y aumentar as\u00ed tus posibilidades de conseguir esos enlaces.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tienes que posicionarte #1 en Google para el t\u00e9rmino de tu marca<\/li><li>El t\u00edtulo de su sitio web debe ser \u00fanico<\/li><li>Necesitas un mapa del sitio XML que se haya enviado a Google Search Console<\/li><li>Debe enlazar con las p\u00e1ginas principales de su sitio web en la medida de lo posible<\/li><li>Debes asegurarte de que est\u00e1s fomentando activamente el reconocimiento de la marca<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Reflexiones finales<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los enlaces de sitio de Google son un recurso excelente a la hora de crear una p\u00e1gina web de membres\u00eda con \u00e9xito. Sin embargo, no olvides que no hay una forma fija de conseguirlos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El algoritmo de Google toma esa decisi\u00f3n y se encarga de implementar los enlaces de sitio por ti. Mientras tanto, depende de ti asegurarte de que est\u00e1s consolidando tu marca y de que tu p\u00e1gina web est\u00e9 en perfectas condiciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Si te ha gustado este post, s\u00edguenos en&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;para ver m\u00e1s contenidos. Tambi\u00e9n puede encontrar MemberPress en&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;y&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever been searching for a company on Google and noticed that the result includes a list of links to other pages (besides the home page) within that website. Those links are called sitelinks. Sitelinks help to draw more attention to your website and make it more noticeable to individuals who are browsing Google [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":20936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,404,134,145],"tags":[79,70,322],"class_list":["post-20683","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-data-and-metrics","category-how-to-2","category-tools","tag-google","tag-membership-site","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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