{"id":20752,"date":"2020-01-27T15:34:48","date_gmt":"2020-01-27T22:34:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=20752"},"modified":"2023-08-03T10:50:35","modified_gmt":"2023-08-03T14:50:35","slug":"how-to-design-your-blog-page-for-ultimate-conversions","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/","title":{"rendered":"C\u00f3mo dise\u00f1ar la p\u00e1gina de tu blog para obtener las m\u00e1ximas conversiones"},"content":{"rendered":"<p>A\u00f1adir un blog a su sitio de afiliaci\u00f3n no s\u00f3lo le ayuda a atraer a m\u00e1s visitantes, sino que tambi\u00e9n puede aumentar las inscripciones de nuevos miembros.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d5911d8e9d0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d5911d8e9d0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#How_to_Create_a_High_Converting_Blog_Page\" >C\u00f3mo crear una p\u00e1gina de blog de alta conversi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Ensure_Your_Website_Has_a_Trustworthy_Design\" >Aseg\u00farese de que su sitio web tiene un dise\u00f1o digno de confianza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Create_A_Separate_Landing_Page\" >Crear una p\u00e1gina de destino independiente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Dont_Be_Afraid_To_Ask_Or_Tell\" >No temas preguntar o contarlo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Give_Your_Visitors_A_Few_Different_Options\" >Ofrezca a sus visitantes varias opciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Cada vez que publique una nueva entrada de blog en su sitio web, ofrecer\u00e1 a su p\u00fablico objetivo otra forma de encontrar su sitio de afiliaci\u00f3n en Google. <\/p>\n\n\n\n<p>Sin embargo, si no ha optimizado la p\u00e1gina de su blog para obtener m\u00e1s conversiones, todo ese tr\u00e1fico adicional podr\u00eda estar desperdici\u00e1ndose.<\/p>\n\n\n\n<p>As\u00ed que, para ayudarte a sacar el m\u00e1ximo partido de los visitantes que llegan a tu sitio web, en esta entrada del blog te explicaremos c\u00f3mo dise\u00f1ar la p\u00e1gina de tu blog para conseguir las conversiones definitivas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_High_Converting_Blog_Page\"><\/span>C\u00f3mo crear una p\u00e1gina de blog de alta conversi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00bfHa estado ocupado participando en <a href=\"https:\/\/memberpress.com\/es\/how-to-create-a-successful-content-marketing-strategy\/\">marketing de contenidos<\/a> y publicando art\u00edculos \u00fatiles en su blog dirigidos a su p\u00fablico objetivo, pero no est\u00e1 viendo el aumento de inscripciones de nuevos miembros que esperaba? <\/p>\n\n\n\n<p>Lo m\u00e1s probable es que la p\u00e1gina de tu blog se beneficie de alguna optimizaci\u00f3n.<\/p>\n\n\n\n<p>A continuaci\u00f3n le ofrecemos algunos consejos para optimizar la p\u00e1gina de su blog y aumentar las conversiones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensure_Your_Website_Has_a_Trustworthy_Design\"><\/span>Aseg\u00farese de que su sitio web tiene un dise\u00f1o digno de confianza<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En primer lugar, es vital que su blog -y el sitio web de afiliaci\u00f3n en general- tenga un dise\u00f1o profesional y digno de confianza.<\/p>\n\n\n\n<p>Afortunadamente, esto no tiene por qu\u00e9 significar aburrido o corporativo. Y dependiendo del contenido de su sitio de afiliaci\u00f3n, puede divertirse con su dise\u00f1o.<\/p>\n\n\n\n<p>Por ejemplo, si su sitio se centra en ense\u00f1ar a sus miembros a destacar en su deporte extremo favorito, un <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">dise\u00f1o atrevido y estilizado<\/a> podr\u00eda ser apropiado. <\/p>\n\n\n\n<p>Pero si su sitio de afiliaci\u00f3n ofrece asesoramiento profesional a aspirantes a abogados, puede que tenga que suavizar un poco las cosas.<\/p>\n\n\n\n<p>En cualquier caso, su sitio de afiliaci\u00f3n y su blog deben tener un dise\u00f1o de alta calidad que les d\u00e9 una apariencia cre\u00edble. Querr\u00e1s asegurarte de que tu sitio parece un lugar seguro en el que entregar los datos de pago a cambio de acceder a tus contenidos.<\/p>\n\n\n\n<p>Hemos publicado anteriormente <a href=\"https:\/\/memberpress.com\/es\/make-your-membership-website-look-more-professional\/\">una gu\u00eda para que su sitio web de afiliaci\u00f3n tenga un aspecto m\u00e1s profesional<\/a>Pero tambi\u00e9n hay que tener en cuenta otros aspectos <a href=\"https:\/\/memberpress.com\/es\/how-to-select-a-theme-for-your-membership-site\/\">elegir un tema de calidad<\/a>publicar testimonios de usuarios e invertir en un dise\u00f1o de logotipo profesional.<\/p>\n\n\n\n<p>Una vez que su sitio empiece a parecer m\u00e1s cre\u00edble, deber\u00eda ver que m\u00e1s de sus visitantes est\u00e1n dispuestos a registrarse y hacerse miembros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_A_Separate_Landing_Page\"><\/span>Crear una p\u00e1gina de destino independiente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png\" alt=\"Crear una p\u00e1gina de destino\" class=\"wp-image-20756\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1536x1024.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1026x684.png 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1545x1030.png 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1080x720.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Una p\u00e1gina de blog es ideal para atraer a nuevos visitantes aumentando la visibilidad de su sitio en los motores de b\u00fasqueda, a la vez que ofrece a su p\u00fablico actual contenidos para compartir en las redes sociales. <\/p>\n\n\n\n<p>Sin embargo, puede que no sea la herramienta de conversi\u00f3n m\u00e1s eficaz para su negocio de afiliaci\u00f3n.<\/p>\n\n\n\n<p>Al fin y al cabo, el objetivo principal de una p\u00e1gina de blog es mostrar su contenido en un formato f\u00e1cil de leer, no vender afiliaciones.<\/p>\n\n\n\n<p>Teniendo esto en cuenta, crear una p\u00e1gina de aterrizaje independiente en su sitio web a la que dirija a los lectores de su blog podr\u00eda ayudarle a conseguir mayores tasas de conversi\u00f3n.<\/p>\n\n\n\n<p>Las p\u00e1ginas de aterrizaje suelen ser piezas de contenido creadas con el \u00fanico prop\u00f3sito de generar clientes potenciales o ventas. As\u00ed que, en este caso, la p\u00e1gina de destino se centrar\u00eda en explicar por qu\u00e9 los visitantes deber\u00edan inscribirse y unirse a su programa de afiliaci\u00f3n.<\/p>\n\n\n\n<p>Para aumentar las conversiones, estas p\u00e1ginas no suelen tener elementos de distracci\u00f3n o innecesarios, como enlaces a otros contenidos de su sitio. Y la \u00fanica acci\u00f3n que se puede realizar es registrarse o pulsar el bot\u00f3n Atr\u00e1s.<\/p>\n\n\n\n<p>Algunos temas de WordPress incluyen plantillas de p\u00e1ginas de aterrizaje, por lo que es posible que ya disponga de una forma r\u00e1pida de a\u00f1adir una a su sitio.<\/p>\n\n\n\n<p>Otra opci\u00f3n es <a href=\"https:\/\/memberpress.com\/es\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">instalaci\u00f3n de un plugin page builder<\/a>, como Beaver Builder, en su sitio de barcos de membres\u00eda para que pueda elaborar su propia p\u00e1gina de aterrizaje.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SUGERENCIA: Aproveche al m\u00e1ximo los creadores de p\u00e1ginas con MemberPress<\/h4>\n\n\n\n<p>De hecho, con la <a href=\"https:\/\/memberpress.com\/es\/addons\/beaver-builder\/\" title=\"\">Complemento Beaver Builder MemberPress<\/a>Si lo desea, puede a\u00f1adir reglas MemberPress a filas, columnas y m\u00f3dulos para personalizar la experiencia de usuario para miembros y no miembros. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"749\" height=\"526\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png\" alt=\"Opciones de Beaver Builder MemberPress\" class=\"wp-image-56624\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png 749w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-700x492.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-156x110.png 156w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/figure>\n\n\n\n<p>Por ejemplo, puede crear una p\u00e1gina de destino que muestre diferentes contenidos u ofertas a los visitantes en funci\u00f3n de su nivel de afiliaci\u00f3n. <\/p>\n\n\n\n<p>Si un visitante es miembro gratuito, puede ver una oferta exclusiva para pasar a ser miembro premium. <\/p>\n\n\n\n<p>Si el visitante no est\u00e1 afiliado, se le pueden mostrar testimonios, avances de contenidos exclusivos u otros incentivos para que se afilie. <\/p>\n\n\n\n<p>Utilizando el add-on Beaver Builder MemberPress de esta manera no hace una p\u00e1gina de destino altamente orientada. Tambi\u00e9n asegura una experiencia de usuario cohesiva y convincente que puede aumentar significativamente sus tasas de conversi\u00f3n. <\/p>\n\n\n\n<p>MemberPress se integra de forma similar con otros creadores de p\u00e1ginas populares, <a href=\"https:\/\/memberpress.com\/es\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> y <a href=\"https:\/\/memberpress.com\/es\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. <\/p>\n\n\n\n<p>Al adaptar el contenido y las ofertas a las necesidades e intereses de cada visitante, se crea una v\u00eda de conversi\u00f3n m\u00e1s persuasiva y eficaz, que convierte a los visitantes curiosos en miembros comprometidos.<\/p>\n\n\n\n<p>Alternativamente, si prefiere una p\u00e1gina de aterrizaje sencilla, existen <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">gratis<\/a> y <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium<\/a> que pueden ayudarle a lanzar p\u00e1ginas de aspecto profesional con relativa facilidad.<\/p>\n\n\n\n<p>Sea cual sea el m\u00e9todo que elija para a\u00f1adir una p\u00e1gina de destino a su sitio web, la creaci\u00f3n de una a la que pueda dirigir a sus visitantes desde su blog deber\u00eda mejorar las conversiones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Be_Afraid_To_Ask_Or_Tell\"><\/span>No temas preguntar o contarlo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mientras que algunos de los visitantes de la p\u00e1gina de su blog pueden inscribirse y convertirse en miembros sin que nadie se lo pida, la mayor\u00eda necesitar\u00e1 que les d\u00e9 un empujoncito en la direcci\u00f3n correcta. Algunos incluso necesitar\u00e1n que les digas qu\u00e9 hacer despu\u00e9s de llegar a tu blog y leer un art\u00edculo.<\/p>\n\n\n\n<p>En consecuencia, debe utilizar llamadas a la acci\u00f3n en su blog y en todo su sitio web. Dependiendo de sus preferencias y de lo que mejor funcione con su p\u00fablico, las llamadas a la acci\u00f3n pueden adoptar la forma de sutiles enlaces de texto o de banners y botones imperdibles.<\/p>\n\n\n\n<p>Es posible que el tema de WordPress que elijas te proporcione herramientas para insertar botones y otros elementos de llamada a la acci\u00f3n en tu contenido, pero si no es as\u00ed, un plugin como <a aria-label=\"Ultimate Blocks (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bloques definitivos<\/a> puede ayudar.<\/p>\n\n\n\n<p>Muestre botones llamativos en las entradas de su blog, as\u00ed como al final de los art\u00edculos, que lleven a los lectores a una p\u00e1gina de destino o a un formulario de registro para su sitio de afiliaci\u00f3n. De este modo, sus visitantes podr\u00e1n realizar f\u00e1cilmente una acci\u00f3n que se ajuste a sus objetivos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Your_Visitors_A_Few_Different_Options\"><\/span>Ofrezca a sus visitantes varias opciones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aunque el objetivo de su p\u00e1gina de blog puede ser generar m\u00e1s inscripciones para su sitio de afiliaci\u00f3n, no todos sus visitantes estar\u00e1n listos para inscribirse ahora mismo. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">Algunos sugieren<\/a> que el cliente medio visita un sitio varias veces antes de realizar una compra.<\/p>\n\n\n\n<p>Para no perder definitivamente a esos clientes potenciales, merece la pena poner en marcha alg\u00fan mecanismo que le permita mantenerse en contacto con ellos hasta que est\u00e9n dispuestos a suscribirse.<\/p>\n\n\n\n<p>Una forma de hacerlo es ofrecer a sus visitantes la posibilidad de suscribirse a su bolet\u00edn de noticias por correo electr\u00f3nico, en lugar de registrarse como miembro en ese mismo momento. <\/p>\n\n\n\n<p>Puede <a href=\"https:\/\/memberpress.com\/es\/how-to-use-lead-magnets-and-optins\/\">utilizar imanes de plomo<\/a> para animar a los visitantes a suscribirse al bolet\u00edn y, a continuaci\u00f3n, empezar a forjar una relaci\u00f3n con ellos envi\u00e1ndoles contenidos \u00fatiles de forma peri\u00f3dica por correo electr\u00f3nico. El sitio <a href=\"https:\/\/memberpress.com\/es\/best-email-software-for-your-membership-site\/\">mejores herramientas de email marketing<\/a> hacen que sea muy f\u00e1cil configurar y automatizar un <a href=\"https:\/\/memberpress.com\/es\/how-to-run-a-successful-email-campaign\/\">campa\u00f1a<\/a>.<\/p>\n\n\n\n<p>As\u00ed que, aunque ser\u00eda estupendo convertir a todos sus visitantes en miembros, darles la opci\u00f3n de realizar otra acci\u00f3n le permite jugar a largo plazo y alimentar a sus clientes potenciales de forma m\u00e1s eficaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esperamos que ahora tenga algunas ideas que le ayuden a crear una p\u00e1gina de blog de alta conversi\u00f3n para su sitio de membres\u00eda.<\/p>\n\n\n\n<p>Asegurarse de que su blog y su sitio de afiliaci\u00f3n tienen un dise\u00f1o profesional es un primer paso clave para hacer crecer su negocio.<\/p>\n\n\n\n<p>En ese caso, es posible que desee considerar la creaci\u00f3n de una p\u00e1gina de destino centrada en la conversi\u00f3n a la que pueda dirigir a los lectores de su blog.<\/p>\n\n\n\n<p>Ser proactivo y preguntar -o incluso decir- a sus lectores qu\u00e9 acci\u00f3n deben realizar a continuaci\u00f3n tambi\u00e9n puede ayudar a aumentar las conversiones.<\/p>\n\n\n\n<p>Recuerde que algunos de sus visitantes, sobre todo los primerizos, no estar\u00e1n dispuestos a registrarse hoy. Pero puede que lo est\u00e9n en el futuro. La creaci\u00f3n de una lista de correo electr\u00f3nico a la que puedan unirse estos miembros potenciales le ofrece una forma de mantenerse en contacto con ellos hasta que est\u00e9n listos para inscribirse.<\/p>\n\n\n\n<p><em>\u00bfC\u00f3mo va a dise\u00f1ar la p\u00e1gina de su blog para obtener las mejores conversiones? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Adding a blog to your membership site not only helps you attract more visitors, it can also increase new member signups. Each time you publish a new blog post on your website, it gives your target audience another way to find your membership site in Google. However, if you haven\u2019t optimized your blog page for 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18:19:44","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:17:31","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Design Your Blog Page for Ultimate Conversions\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Advice","link":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/"},{"label":"How to Design Your 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site in Google. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if you haven\u2019t optimized your blog page for more conversions, all that extra traffic might be going to waste.<\/p>","content":[{"type":"text","data":"However, if you haven\u2019t optimized your blog page for more conversions, all that extra traffic might be going to waste."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So to help you make the most of the visitors who arrive at your website, we'll explain in this blog post how to design your blog page for ultimate conversions.<\/p>","content":[{"type":"text","data":"So to help you make the most of the visitors who arrive at your website, we'll explain in this blog post how to design your blog page for ultimate conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Create a High Converting Blog Page<\/h2>","content":"C\u00f3mo crear una p\u00e1gina de blog de alta conversi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Have you been busy engaging in <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing<\/a> and publishing useful articles on your blog that are aimed at your target audience, but you're not seeing the increase in new member signups you were hoping for? <\/p>","content":[{"type":"text","data":"Have you been busy engaging in <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing<\/a> and publishing useful articles on your blog that are aimed at your target audience, but you're not seeing the increase in new member signups you were hoping for? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Chances are your blog page could benefit from some optimization.<\/p>","content":[{"type":"text","data":"Chances are your blog page could benefit from some optimization."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Following are a few tips for optimizing your blog page for higher conversions.<\/p>","content":[{"type":"text","data":"Following are a few tips for optimizing your blog page for higher conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Ensure Your Website Has a Trustworthy Design<\/h2>","content":"Aseg\u00farese de que su sitio web tiene un dise\u00f1o digno de confianza","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>First up, it\u2019s vital that your blog \u2014 and membership website overall \u2014 has a professional and trustworthy design.<\/p>","content":[{"type":"text","data":"First up, it\u2019s vital that your blog \u2014 and membership website overall \u2014 has a professional and trustworthy design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, this doesn\u2019t have to mean boring or corporate. And depending on the content of your membership site, you can have some fun with its design.<\/p>","content":[{"type":"text","data":"Thankfully, this doesn\u2019t have to mean boring or corporate. And depending on the content of your membership site, you can have some fun with its design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your site is focused on teaching your members how to excel at their favorite extreme sport, a <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">bold and stylized design<\/a> might be appropriate. <\/p>","content":[{"type":"text","data":"For example, if your site is focused on teaching your members how to excel at their favorite extreme sport, a <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">bold and stylized design<\/a> might be appropriate. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But if your membership site offers career advice to aspiring lawyers, you might need to tone things down a bit.<\/p>","content":[{"type":"text","data":"But if your membership site offers career advice to aspiring lawyers, you might need to tone things down a bit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Either way, your membership site and its blog should have a high-quality design that gives them a credible appearance. You want to make sure your site looks like a safe place to hand over payment details in exchange for access to your content.<\/p>","content":[{"type":"text","data":"Either way, your membership site and its blog should have a high-quality design that gives them a credible appearance. You want to make sure your site looks like a safe place to hand over payment details in exchange for access to your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve previously published <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">a guide on how to make your membership site look more professional<\/a>, but some additional points to consider include <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\">choosing a high-quality theme<\/a>, publishing user testimonials, and investing in a professional logo design.<\/p>","content":[{"type":"text","data":"We\u2019ve previously published <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">a guide on how to make your membership site look more professional<\/a>, but some additional points to consider include <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\">choosing a high-quality theme<\/a>, publishing user testimonials, and investing in a professional logo design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your site begins to look more credible, you should find that more of your visitors are prepared to sign up and become members.<\/p>","content":[{"type":"text","data":"Once your site begins to look more credible, you should find that more of your visitors are prepared to sign up and become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Create A Separate Landing Page<\/h2>","content":"Crear una p\u00e1gina de destino independiente","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png\" alt=\"Create a Landing Page\" class=\"wp-image-20756\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png","data":{"alt":"Create a Landing Page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png"},"style":{"width":1024,"height":683,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>A blog page is great for attracting new visitors by increasing the visibility of your site in search engines, while also giving your existing audience content to share on social media. <\/p>","content":[{"type":"text","data":"A blog page is great for attracting new visitors by increasing the visibility of your site in search engines, while also giving your existing audience content to share on social media. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, it might not be the most effective conversion tool for your membership business.<\/p>","content":[{"type":"text","data":"However, it might not be the most effective conversion tool for your membership business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After all, the primary purpose of a blog page is to display your content in an easy-to-read format, not selling memberships.<\/p>","content":[{"type":"text","data":"After all, the primary purpose of a blog page is to display your content in an easy-to-read format, not selling memberships."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So with that mind, creating a separate landing page on your website that you direct your blog readers to could help you achieve higher conversion rates.<\/p>","content":[{"type":"text","data":"So with that mind, creating a separate landing page on your website that you direct your blog readers to could help you achieve higher conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Landing pages are typically pieces of content created with the sole purpose of generating leads or sales. So in this case, the landing page would be focused on explaining why visitors should sign up and join your membership program.<\/p>","content":[{"type":"text","data":"Landing pages are typically pieces of content created with the sole purpose of generating leads or sales. So in this case, the landing page would be focused on explaining why visitors should sign up and join your membership program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To increase conversions, these pages often have no distracting or unnecessary features, such as links to other content on your site. And the only action that can be taken is to sign up or hit the back button.<\/p>","content":[{"type":"text","data":"To increase conversions, these pages often have no distracting or unnecessary features, such as links to other content on your site. And the only action that can be taken is to sign up or hit the back button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some WordPress themes come with landing page templates, so you might already have a quick way to add one to your site.<\/p>","content":[{"type":"text","data":"Some WordPress themes come with landing page templates, so you might already have a quick way to add one to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another option is <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installing a page builder plugin<\/a>, like Beaver Builder, on your membership ship site so that you can craft your own landing page.<\/p>","content":[{"type":"text","data":"Another option is <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installing a page builder plugin<\/a>, like Beaver Builder, on your membership ship site so that you can craft your own landing page."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">TOP TIP: Make the Most of Page Builders With MemberPress<\/h4>","content":"SUGERENCIA: Aproveche al m\u00e1ximo los creadores de p\u00e1ginas con MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>In fact, with the <a href=\"https:\/\/memberpress.com\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>, you can add MemberPress Rules to rows, columns, and modules to personalize user experience for members and non-members. <\/p>","content":[{"type":"text","data":"In fact, with the <a href=\"https:\/\/memberpress.com\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>, you can add MemberPress Rules to rows, columns, and modules to personalize user experience for members and non-members. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png\" alt=\"Beaver Builder MemberPress options\" class=\"wp-image-56624\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png","data":{"alt":"Beaver Builder MemberPress options","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png","linkDestination":"none"},"style":{"width":749,"height":526,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>For example, you could create a landing page that displays different content or offers to visitors based on their membership level. <\/p>","content":[{"type":"text","data":"For example, you could create a landing page that displays different content or offers to visitors based on their membership level. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If a visitor is a free member, they might see an exclusive offer to upgrade to a premium membership. <\/p>","content":[{"type":"text","data":"If a visitor is a free member, they might see an exclusive offer to upgrade to a premium membership. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the visitor is not a member at all, they might be shown testimonials, exclusive content previews, or other incentives to join. <\/p>","content":[{"type":"text","data":"If the visitor is not a member at all, they might be shown testimonials, exclusive content previews, or other incentives to join. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Utilizing the Beaver Builder MemberPress add-on in this way not makes for a highly targeted landing page. It also ensures a cohesive and compelling user experience that can significantly boost your conversion rates. <\/p>","content":[{"type":"text","data":"Utilizing the Beaver Builder MemberPress add-on in this way not makes for a highly targeted landing page. It also ensures a cohesive and compelling user experience that can significantly boost your conversion rates. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress integrates similarly with other popular page builders, <a href=\"https:\/\/memberpress.com\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> and <a href=\"https:\/\/memberpress.com\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. <\/p>","content":[{"type":"text","data":"MemberPress integrates similarly with other popular page builders, <a href=\"https:\/\/memberpress.com\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> and <a href=\"https:\/\/memberpress.com\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By tailoring the content and offers to individual visitors' needs and interests, you're creating a more persuasive and effective pathway to conversion, turning curious visitors into committed members.<\/p>","content":[{"type":"text","data":"By tailoring the content and offers to individual visitors' needs and interests, you're creating a more persuasive and effective pathway to conversion, turning curious visitors into committed members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, if you would prefer a simple landing page, there are <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">free<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium<\/a> tools out there that can help you launch professional-looking pages with relative ease.<\/p>","content":[{"type":"text","data":"Alternatively, if you would prefer a simple landing page, there are <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">free<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium<\/a> tools out there that can help you launch professional-looking pages with relative ease."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whichever method you choose for adding a landing page to your website, creating one that you can funnel your visitors to from your blog should improve conversions.<\/p>","content":[{"type":"text","data":"Whichever method you choose for adding a landing page to your website, creating one that you can funnel your visitors to from your blog should improve conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Don\u2019t Be Afraid To Ask Or Tell<\/h2>","content":"No temas preguntar o contarlo","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While some of the visitors to your blog page might sign up and become members without any prompting, most of them will require some gentle nudging in the right direction. Some might even need to be told what to do next after arriving at your blog and reading an article.<\/p>","content":[{"type":"text","data":"While some of the visitors to your blog page might sign up and become members without any prompting, most of them will require some gentle nudging in the right direction. Some might even need to be told what to do next after arriving at your blog and reading an article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a result, you need to use calls to action on your blog and throughout your website. Depending on your preferences, and what works best with your audience, calls to action could come in the form of subtle text links or unmissable banners and buttons.<\/p>","content":[{"type":"text","data":"As a result, you need to use calls to action on your blog and throughout your website. Depending on your preferences, and what works best with your audience, calls to action could come in the form of subtle text links or unmissable banners and buttons."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your chosen WordPress theme might provide you with tools for inserting buttons and other call-to-action elements into your content, but if it doesn\u2019t, a plugin like <a aria-label=\"Ultimate Blocks (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Blocks<\/a> can help.<\/p>","content":[{"type":"text","data":"Your chosen WordPress theme might provide you with tools for inserting buttons and other call-to-action elements into your content, but if it doesn\u2019t, a plugin like <a aria-label=\"Ultimate Blocks (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Blocks<\/a> can help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Display eye-catching buttons in your blog posts as well as at the end of articles that take readers to a landing page or registration form for your membership site. This will ensure that your visitors have the ability to easily perform an action that\u2019s in line with your goals.<\/p>","content":[{"type":"text","data":"Display eye-catching buttons in your blog posts as well as at the end of articles that take readers to a landing page or registration form for your membership site. This will ensure that your visitors have the ability to easily perform an action that\u2019s in line with your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Give Your Visitors A Few Different Options<\/h2>","content":"Ofrezca a sus visitantes varias opciones","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While the goal of your blog page might be to generate more registrations for your membership site, not all of your visitors will be ready to sign up right now. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Some suggest<\/a> that the average customer will visit a site multiple times before making a purchase.<\/p>","content":[{"type":"text","data":"While the goal of your blog page might be to generate more registrations for your membership site, not all of your visitors will be ready to sign up right now. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Some suggest<\/a> that the average customer will visit a site multiple times before making a purchase."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To avoid losing those prospects for good, it\u2019s well worth putting something in place that allows you to keep in contact with them until they're ready to sign up.<\/p>","content":[{"type":"text","data":"To avoid losing those prospects for good, it\u2019s well worth putting something in place that allows you to keep in contact with them until they're ready to sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way to do this is to offer your visitors the chance to join your email newsletter, rather than registering as a member then and there. <\/p>","content":[{"type":"text","data":"One way to do this is to offer your visitors the chance to join your email newsletter, rather than registering as a member then and there. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">use lead magnets<\/a> to encourage visitors to join the newsletter, then start forging a relationship with them by sending them useful content on a regular basis via email. The <a href=\"https:\/\/memberpress.com\/best-email-software-for-your-membership-site\/\">best email marketing tools<\/a> make it very easy to set up and automate a <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">campaign<\/a>.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">use lead magnets<\/a> to encourage visitors to join the newsletter, then start forging a relationship with them by sending them useful content on a regular basis via email. The <a href=\"https:\/\/memberpress.com\/best-email-software-for-your-membership-site\/\">best email marketing tools<\/a> make it very easy to set up and automate a <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">campaign<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, while it might be great to convert all of your visitors into members, giving them the option of taking another action allows you to play the long game and nurture your leads more effectively.<\/p>","content":[{"type":"text","data":"So, while it might be great to convert all of your visitors into members, giving them the option of taking another action allows you to play the long game and nurture your leads more effectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Reflexiones finales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you now have some ideas to help you create a high-converting blog page for your membership site.<\/p>","content":[{"type":"text","data":"Hopefully, you now have some ideas to help you create a high-converting blog page for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ensuring your blog and membership site has a professional design is a key first step in growing your business.<\/p>","content":[{"type":"text","data":"Ensuring your blog and membership site has a professional design is a key first step in growing your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then you might want to consider creating a conversion-focused landing page you can direct your blog readers to.<\/p>","content":[{"type":"text","data":"Then you might want to consider creating a conversion-focused landing page you can direct your blog readers to."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Being proactive and asking \u2014 or even telling \u2014 your readers what action to take next can help increase conversions too.<\/p>","content":[{"type":"text","data":"Being proactive and asking \u2014 or even telling \u2014 your readers what action to take next can help increase conversions too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember that some of your visitors, especially first-time visitors, won\u2019t be ready to register today. But they might be ready some time in the future. Creating an email list that these potential members can join gives you a way to keep in touch with them until they're ready to sign up.<\/p>","content":[{"type":"text","data":"Remember that some of your visitors, especially first-time visitors, won\u2019t be ready to register today. But they might be ready some time in the future. Creating an email list that these potential members can join gives you a way to keep in touch with them until they're ready to sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How will you design your blog page for ultimate conversions? Please let us know in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>How will you design your blog page for ultimate conversions? Please let us know in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/20752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=20752"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/20752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/20754"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=20752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=20752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=20752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}