{"id":20766,"date":"2020-02-18T16:26:18","date_gmt":"2020-02-18T23:26:18","guid":{"rendered":"https:\/\/memberpress.com\/?p=20766"},"modified":"2020-07-24T14:33:20","modified_gmt":"2020-07-24T20:33:20","slug":"should-your-membership-business-run-sales","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/","title":{"rendered":"\u00bfDebe su negocio de afiliaci\u00f3n realizar ventas?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Realizar promociones y rebajas para su empresa es una de las formas m\u00e1s populares y eficaces de promocionar su negocio y aumentar las ventas. Sin embargo, a veces las rebajas pueden perjudicar a tu negocio.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac0869aae757\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0869aae757\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/#Types_of_Promotions\" >Tipos de promociones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/#Running_Sales_in_Your_Membership_Business_The_Good\" >C\u00f3mo realizar ventas en su negocio de afiliaci\u00f3n Lo bueno<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/#Running_a_Membership_Sale_The_Bad\" >C\u00f3mo organizar una venta de afiliaci\u00f3n Lo malo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/#Key_Tips_For_Running_Membership_Site_Sales\" >Consejos clave para dirigir las ventas de un sitio de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/#How_Often_Should_Your_Membership_Business_Run_Sales\" >\u00bfCon qu\u00e9 frecuencia debe realizar ventas su empresa de afiliaci\u00f3n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Debes conseguir un volumen de ventas adecuado en tu negocio sin que ello merme el valor de tu sitio de suscripci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, analizaremos las ventajas y los inconvenientes de ofrecer descuentos, c\u00f3mo pueden ayudar a tu negocio y con qu\u00e9 frecuencia deber\u00edas ofrecer descuentos en tus suscripciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Promotions\"><\/span><strong>Tipos de promociones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata de realizar promociones en su negocio basado en suscripciones, hay varias formas de hacerlo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Descuentos por env\u00edo gratuito<\/strong>. Renuncie a los gastos de env\u00edo para todos los productos de su tienda en l\u00ednea o cuando un carrito alcance un precio determinado.<\/li><li><strong>Descuentos por paquete<\/strong>. Ofrezca varios productos y\/o servicios en un paquete a un precio reducido.<\/li><li><strong>Compre uno y ll\u00e9vese otro gratis<\/strong>. Ofrezca contenidos o productos gratuitos a los clientes por la compra de otro art\u00edculo o afiliaci\u00f3n en su sitio web de afiliaci\u00f3n.<\/li><li><strong>Descuento por pr\u00f3xima compra<\/strong>. Ofrece un descuento en la pr\u00f3xima renovaci\u00f3n de la suscripci\u00f3n o en la pr\u00f3xima compra de un art\u00edculo que realice el cliente, una vez que haya efectuado una compra puntual en tu negocio.<\/li><li><strong>Descuentos de fidelidad<\/strong>. Si un cliente se ha afiliado o le ha comprado productos durante cierto tiempo o un n\u00famero determinado de veces, ofr\u00e9zcale un descuento o un regalo.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_Sales_in_Your_Membership_Business_The_Good\"><\/span><strong>C\u00f3mo realizar ventas en su negocio de afiliaci\u00f3n: Lo bueno<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ofrecer descuentos para su negocio de suscripci\u00f3n puede tener muchas ventajas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Aumenta el potencial de m\u00e1s ventas e ingresos.<\/strong>&nbsp;Realizar una oferta para su programa de afiliaci\u00f3n puede atraer a m\u00e1s personas a afiliarse, lo que a la larga puede equivaler a m\u00e1s clientes para usted.<\/li><li><strong>Es una forma fiable de dar a conocer tu negocio a m\u00e1s gente.&nbsp;<\/strong>A todo el mundo le encantan las buenas rebajas, y la gente busca activamente descuentos. Si consigues organizar una gran oferta que atraiga a tus clientes actuales y potenciales, ser\u00e1 m\u00e1s probable que la compartan y se la cuenten a sus amigos. \u00a1Es un regalo que sigue dando frutos!<\/li><li><strong>Es una forma sencilla de deshacerse del exceso de existencias.<\/strong>&nbsp;\u00bfTienes productos que te sobran en tu tienda online y de los que parece que no te puedes deshacer? \u00bfEst\u00e1s listo para eliminar los productos antiguos antes de presentar algo nuevo a tu p\u00fablico? \u00a1Organizar unas rebajas puede ayudarte a deshacerte r\u00e1pidamente de algunos de esos art\u00edculos sobrantes para que puedas empezar de cero y presentar novedades!<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_a_Membership_Sale_The_Bad\"><\/span><strong>C\u00f3mo organizar una venta de socios: Lo malo<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A pesar de las cosas buenas que pueden aportarle las rebajas, puede haber algunos inconvenientes.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Puede hacerte perder dinero.<\/strong>&nbsp;Aunque durante una oferta pueda parecer que est\u00e1s ganando much\u00edsimo dinero, debes recordar que no est\u00e1s vendiendo tu suscripci\u00f3n, tu curso en l\u00ednea, tu merchandising o cualquier otro producto que decidas rebajar a su precio completo. Esto significa que podr\u00edas estar perdiendo beneficios y ganando menos dinero del que ganar\u00edas normalmente.<\/li><li><strong>Puede hacer que la gente infravalore su afiliaci\u00f3n.<\/strong>&nbsp;Aunque las rebajas son una gran herramienta promocional, realizar demasiadas puede hacer que sus clientes infravaloren sus afiliaciones a precio normal, y puede encontrarse con dificultades para conseguir conversiones aut\u00e9nticas y duraderas.<\/li><li><strong>Podr\u00edas parecer desesperado.<\/strong>&nbsp;Las rebajas pueden ser una forma estupenda de recompensar a sus clientes actuales y atraer a otros nuevos, pero demasiadas rebajas pueden hacer que su empresa parezca desesperada y poco fiable.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Tips_For_Running_Membership_Site_Sales\"><\/span><strong>Consejos clave para dirigir las ventas de un sitio de afiliaci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Planifique su venta<\/strong>. Nunca, JAM\u00c1S, lances una promoci\u00f3n de tus suscripciones sin un plan. Aseg\u00farate de planificar el calendario de la promoci\u00f3n, la estrategia de marketing, el inventario, la p\u00e1gina de destino y mucho m\u00e1s. \u00a1Prep\u00e1rate bien!<\/li><li><strong>Aseg\u00farese de que sus clientes lo entienden<\/strong>. Aseg\u00farate de que el mensaje sea claro durante la promoci\u00f3n. A tus clientes no les gusta que les confundan ni que se burlen de ellos, as\u00ed que aseg\u00farate de que entiendan perfectamente qu\u00e9 productos est\u00e1n en oferta, cu\u00e1nto tiempo durar\u00e1 la oferta y qu\u00e9 tienen que hacer para aprovecharla.<\/li><li><strong>Conozca a sus clientes<\/strong>. Antes de lanzar una oferta, debes asegurarte de conocer a tu p\u00fablico y saber qu\u00e9 es lo que quiere. No hay nada peor que poner en oferta un art\u00edculo o producto que, para empezar, nadie quiere. Y no solo eso, aseg\u00farate de que tus clientes puedan encontrar tus ofertas. Averigua d\u00f3nde suelen pasar el rato tus clientes y qu\u00e9 les gusta.<\/li><li><strong>Recopilar datos<\/strong>. Por \u00faltimo, pero no menos importante, aseg\u00farate de poder recopilar datos sobre tu venta. Esto te ayudar\u00e1 a evaluar el \u00e9xito de tu promoci\u00f3n y a determinar si ha resultado beneficiosa para tu negocio.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Often_Should_Your_Membership_Business_Run_Sales\"><\/span><strong>\u00bfCon qu\u00e9 frecuencia debe realizar ventas su empresa de afiliaci\u00f3n?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando pongas en marcha tu p\u00e1gina web de suscripci\u00f3n, no te recomendamos que organices un mont\u00f3n de rebajas desde el principio. Al principio, quiz\u00e1 sea mejor que te ci\u00f1as a las rebajas tradicionales: el Black Friday, los aniversarios de la empresa o las rebajas rel\u00e1mpago. Entre una y tres al a\u00f1o es lo ideal para un negocio nuevo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que su empresa crezca, podr\u00e1 permitirse realizar rebajas con mucha m\u00e1s frecuencia. Algunas empresas est\u00e1n en condiciones de celebrar rebajas cada pocas semanas sin perder ingresos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La clave del \u00e9xito est\u00e1 en actuar de forma estrat\u00e9gica y desarrollar tu marca hasta el punto de que tus clientes conf\u00eden y respeten lo que ofreces. Cada negocio es diferente, as\u00ed que aseg\u00farate de hacer lo que m\u00e1s le convenga a tu empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Reflexiones finales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Realizar ventas y descuentos en su sitio de afiliaci\u00f3n es una buena idea para su negocio debido al aumento del tr\u00e1fico, la mayor visibilidad de la marca y el mayor inter\u00e9s en su producto por parte de los clientes potenciales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, tiene que haber un equilibrio. Demasiadas ventas pueden disminuir el valor de su empresa y costarle dinero a largo plazo. As\u00ed que aseg\u00farate de prestar atenci\u00f3n a tu empresa y a su crecimiento para ayudarte a determinar si una venta es adecuada para ti en un momento dado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfHa realizado alguna vez una venta en su negocio de afiliaci\u00f3n? \u00bfC\u00f3mo ha ido?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Si te ha gustado este post, s\u00edguenos en&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;para ver m\u00e1s contenidos. Tambi\u00e9n puede encontrar MemberPress en&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;y&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business. You must have a healthy amount of sales in your business without killing your membership site&#8217;s value. In this [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":21028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,121,442],"tags":[637,462,70],"class_list":["post-20766","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-pricing","category-promotions","tag-discounts","tag-membership-business","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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