{"id":20766,"date":"2020-02-18T16:26:18","date_gmt":"2020-02-18T23:26:18","guid":{"rendered":"https:\/\/memberpress.com\/?p=20766"},"modified":"2020-07-24T14:33:20","modified_gmt":"2020-07-24T20:33:20","slug":"should-your-membership-business-run-sales","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/","title":{"rendered":"\u00bfDebe su negocio de afiliaci\u00f3n realizar ventas?"},"content":{"rendered":"<p>Realizar promociones y rebajas para su empresa es una de las formas m\u00e1s populares y eficaces de promocionar su negocio y aumentar las ventas. Sin embargo, a veces las rebajas pueden perjudicar a tu negocio.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a70583be05d4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a70583be05d4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/#Types_of_Promotions\" >Tipos de promociones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/#Running_Sales_in_Your_Membership_Business_The_Good\" >C\u00f3mo realizar ventas en su negocio de afiliaci\u00f3n Lo bueno<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/#Running_a_Membership_Sale_The_Bad\" >C\u00f3mo organizar una venta de afiliaci\u00f3n Lo malo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/#Key_Tips_For_Running_Membership_Site_Sales\" >Consejos clave para dirigir las ventas de un sitio de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/#How_Often_Should_Your_Membership_Business_Run_Sales\" >\u00bfCon qu\u00e9 frecuencia debe realizar ventas su empresa de afiliaci\u00f3n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Usted debe tener una cantidad saludable de ventas en su negocio sin matar el valor de su sitio de membres\u00eda.<\/p>\n\n\n\n<p>En este post, discutiremos lo bueno y lo malo de ofrecer descuentos, c\u00f3mo ayudan a tu negocio y con qu\u00e9 frecuencia deber\u00edas ofrecer descuentos para tus afiliaciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Promotions\"><\/span><strong>Tipos de promociones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cuando se trata de realizar promociones en su negocio basado en suscripciones, hay varias formas de hacerlo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Descuentos por env\u00edo gratuito<\/strong>. Exenci\u00f3n de gastos de env\u00edo para todos los productos de su <a href=\"https:\/\/memberpress.com\/go\/shopify\/\" title=\"Enlace de afiliaci\u00f3n de Shopify\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">tienda en l\u00ednea<\/a> o cuando un carrito alcanza un precio determinado.<\/li><li><strong>Descuentos por paquete<\/strong>. Ofrezca varios productos y\/o servicios en un paquete a un precio reducido.<\/li><li><strong>Compre uno y ll\u00e9vese otro gratis<\/strong>. Ofrezca contenidos o productos gratuitos a los clientes por la compra de otro art\u00edculo o afiliaci\u00f3n en su sitio web de afiliaci\u00f3n.<\/li><li><strong>Descuento por pr\u00f3xima compra<\/strong>. Ofrezca un descuento en la pr\u00f3xima renovaci\u00f3n de la afiliaci\u00f3n de un cliente o en la compra de un art\u00edculo despu\u00e9s de que haya realizado una compra puntual en su empresa.<\/li><li><strong>Descuentos de fidelidad<\/strong>. Si un cliente se ha afiliado o le ha comprado productos durante cierto tiempo o un n\u00famero determinado de veces, ofr\u00e9zcale un descuento o un regalo.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_Sales_in_Your_Membership_Business_The_Good\"><\/span><strong>C\u00f3mo realizar ventas en su negocio de afiliaci\u00f3n: Lo bueno<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ofrecer descuentos para su negocio de suscripci\u00f3n puede tener muchas ventajas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Aumenta el potencial de m\u00e1s ventas e ingresos.<\/strong>\u00a0Realizar una oferta para su programa de afiliaci\u00f3n puede atraer a m\u00e1s personas a afiliarse, lo que a la larga puede equivaler a m\u00e1s clientes para usted.<\/li><li><strong>Es una forma fiable de promocionar su negocio entre m\u00e1s gente.\u00a0<\/strong>A todo el mundo le gustan las buenas rebajas, y la gente busca activamente los descuentos. Si consigues crear una gran oferta que atraiga a tus clientes actuales y potenciales, ser\u00e1 m\u00e1s probable que la compartan y se la cuenten a sus amigos. Es el regalo que sigue dando.<\/li><li><strong>Es una forma f\u00e1cil de deshacerse del inventario sobrante.<\/strong>\u00a0\u00bfTiene productos adicionales en su tienda en l\u00ednea de los que no puede deshacerse? \u00bfEst\u00e1 listo para eliminar productos antiguos antes de presentar algo nuevo a su p\u00fablico? Crear una venta puede ayudarte a eliminar r\u00e1pidamente algunos de esos art\u00edculos adicionales para que puedas empezar de cero e introducir nuevo material.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_a_Membership_Sale_The_Bad\"><\/span><strong>C\u00f3mo organizar una venta de socios: Lo malo<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A pesar de las cosas buenas que pueden aportarle las rebajas, puede haber algunos inconvenientes.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Puede hacerte perder dinero.<\/strong>\u00a0Mientras que la ejecuci\u00f3n de una venta que puede sentir como usted est\u00e1 rastrillando en toneladas de dinero, pero hay que recordar que usted no est\u00e1 vendiendo su membres\u00eda, curso en l\u00ednea, mercanc\u00eda, o lo que usted elija para descuento a precio completo. Esto significa que podr\u00edas estar perdiendo beneficios y ganando menos dinero del que ganar\u00edas normalmente.<\/li><li><strong>Puede hacer que la gente infravalore su afiliaci\u00f3n.<\/strong>\u00a0Aunque las rebajas son una gran herramienta promocional, realizar demasiadas puede hacer que sus clientes infravaloren sus afiliaciones a precio normal, y puede encontrarse con dificultades para conseguir conversiones aut\u00e9nticas y duraderas.<\/li><li><strong>Podr\u00edas parecer desesperado.<\/strong>\u00a0Las rebajas pueden ser una forma estupenda de recompensar a sus clientes actuales y atraer a otros nuevos, pero demasiadas rebajas pueden hacer que su empresa parezca desesperada y poco fiable.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Tips_For_Running_Membership_Site_Sales\"><\/span><strong>Consejos clave para dirigir las ventas de un sitio de afiliaci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Planifique su venta<\/strong>. Nunca NUNCA se lance a una venta de sus membres\u00edas sin un plan. Aseg\u00farate de planificar el calendario de ventas, el calendario de marketing, el inventario, la p\u00e1gina de destino y mucho m\u00e1s. Prep\u00e1rese.<\/li><li><strong>Aseg\u00farese de que sus clientes lo entienden<\/strong>. Aseg\u00farese de que sus mensajes sean claros durante la promoci\u00f3n. A sus clientes no les gusta que les confundan ni que jueguen con ellos, as\u00ed que aseg\u00farese de que entienden perfectamente qu\u00e9 est\u00e1 de oferta, durante cu\u00e1nto tiempo y qu\u00e9 tienen que hacer para aprovecharla.<\/li><li><strong>Conozca a sus clientes<\/strong>. Antes de poner en marcha una venta, debe asegurarse de que conoce a su p\u00fablico y lo que quiere. No hay nada peor que poner a la venta un art\u00edculo o producto que nadie quiere. Y no s\u00f3lo eso, aseg\u00farese de que sus clientes puedan encontrar sus ofertas. Averig\u00fce d\u00f3nde se re\u00fanen sus clientes y qu\u00e9 les gusta.<\/li><li><strong>Recopilar datos<\/strong>. Por \u00faltimo, pero no por ello menos importante, aseg\u00farese de que podr\u00e1 recopilar datos sobre su venta. Esto le ayudar\u00e1 a ver lo bien que funcion\u00f3 su promoci\u00f3n y si fue beneficiosa o no para su negocio.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Often_Should_Your_Membership_Business_Run_Sales\"><\/span><strong>\u00bfCon qu\u00e9 frecuencia debe realizar ventas su empresa de afiliaci\u00f3n?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cuando inicie su sitio web de afiliaci\u00f3n, no le recomendamos que realice muchas ventas de inmediato. Al principio, lim\u00edtese a las ventas tradicionales: Black Friday, aniversarios de empresas o ventas flash. De una a tres al a\u00f1o es lo ideal para una empresa nueva.<\/p>\n\n\n\n<p>A medida que su empresa crezca, podr\u00e1 permitirse realizar rebajas con mucha m\u00e1s frecuencia. Algunas empresas est\u00e1n en condiciones de celebrar rebajas cada pocas semanas sin perder ingresos. <\/p>\n\n\n\n<p>La clave del \u00e9xito es ser estrat\u00e9gico y construir su marca hasta el punto en que sus clientes conf\u00eden en usted y respeten lo que ofrece. Cada negocio es diferente, as\u00ed que aseg\u00farate de hacer lo que sea adecuado para tu empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Reflexiones finales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Realizar ventas y descuentos en su sitio de afiliaci\u00f3n es una buena idea para su negocio debido al aumento del tr\u00e1fico, la mayor visibilidad de la marca y el mayor inter\u00e9s en su producto por parte de los clientes potenciales. <\/p>\n\n\n\n<p>Sin embargo, tiene que haber un equilibrio. Demasiadas ventas pueden disminuir el valor de su empresa y costarle dinero a largo plazo. As\u00ed que aseg\u00farate de prestar atenci\u00f3n a tu empresa y a su crecimiento para ayudarte a determinar si una venta es adecuada para ti en un momento dado.<\/p>\n\n\n\n<p><em>\u00bfHa realizado alguna vez una venta en su negocio de afiliaci\u00f3n? \u00bfC\u00f3mo ha ido?<\/em><\/p>\n\n\n\n<p> Si te ha gustado este post, s\u00edguenos en\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>\u00a0para ver m\u00e1s contenidos. Tambi\u00e9n puede encontrar MemberPress en\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0y\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business. You must have a healthy amount of sales in your business without killing your membership site\u2019s value. In this [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":21028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,121,442],"tags":[637,462,70],"class_list":{"0":"post-20766","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-pricing","9":"category-promotions","10":"tag-discounts","11":"tag-membership-business","12":"tag-membership-site","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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18:21:08","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:31","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/pricing\/\" title=\"Pricing\">Pricing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tShould Your Membership Business Run Sales?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/"},{"label":"Pricing","link":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/pricing\/"},{"label":"Should Your Membership Business Run Sales?","link":"https:\/\/memberpress.com\/es\/blog\/should-your-membership-business-run-sales\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business.<\/p>","content":[{"type":"text","data":"Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You must have a healthy amount of sales in your business without killing your membership site's value.<\/p>","content":[{"type":"text","data":"You must have a healthy amount of sales in your business without killing your membership site's value."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll discuss the good and bad behind offering discounts, how they help your business, and how often you should offer discounts for your memberships.<\/p>","content":[{"type":"text","data":"In this post, we'll discuss the good and bad behind offering discounts, how they help your business, and how often you should offer discounts for your memberships."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Types of Promotions<\/strong><\/h2>","content":"Tipos de promociones","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When it comes to running promotions in your subscription-based business, there are a number of ways you can go about it:<\/p>","content":[{"type":"text","data":"When it comes to running promotions in your subscription-based business, there are a number of ways you can go about it:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Free Shipping Discounts<\/strong>. Waive shipping fees for all products in your online store or when a cart totals up to a certain price.<\/li><li><strong>Bundle Discounts<\/strong>. Offer several products and\/or services in a bundle for a discounted rate.<\/li><li><strong>Buy One, Get One Free<\/strong>. Offer free content or products to customers upon the purchase of another item or membership on your membership website.<\/li><li><strong>Next-Purchase Discount<\/strong>. Offer a discount on a customer's next membership renewal or item purchase after they've made a one-time purchased from your business.<\/li><li><strong>Loyalty Discounts<\/strong>. If a customer has been a member or purchased products from you for a certain amount of time or a specified number of times, offer a discount or freebie.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Descuentos por env\u00edo gratuito<\/strong>. Renuncie a los gastos de env\u00edo para todos los productos de su tienda en l\u00ednea o cuando un carrito alcance un precio determinado.<\/li><li><strong>Descuentos por paquete<\/strong>. Ofrezca varios productos y\/o servicios en un paquete a un precio reducido.<\/li><li><strong>Compre uno y ll\u00e9vese otro gratis<\/strong>. Ofrezca contenidos o productos gratuitos a los clientes por la compra de otro art\u00edculo o afiliaci\u00f3n en su sitio web de afiliaci\u00f3n.<\/li><li><strong>Descuento por pr\u00f3xima compra<\/strong>. Ofrezca un descuento en la pr\u00f3xima renovaci\u00f3n de la afiliaci\u00f3n de un cliente o en la compra de un art\u00edculo despu\u00e9s de que haya realizado una compra puntual en su empresa.<\/li><li><strong>Descuentos de fidelidad<\/strong>. Si un cliente se ha afiliado o le ha comprado productos durante cierto tiempo o un n\u00famero determinado de veces, ofr\u00e9zcale un descuento o un regalo.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Running Sales in Your Membership Business: The Good<\/strong><\/h2>","content":"C\u00f3mo realizar ventas en su negocio de afiliaci\u00f3n: Lo bueno","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Offering discounts for your subscription business can have many benefits.<\/p>","content":[{"type":"text","data":"Offering discounts for your subscription business can have many benefits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>It increases the potential for more sales and revenue.<\/strong>&nbsp;Running a deal for your membership program can entice more people to join, which can equal more customers for you in the long run!<\/li><li><strong>It's a reliable way to promote your business to more people.&nbsp;<\/strong>Everyone loves a good sale, and people are actively looking for discounts. If you can create a great sale that will attract your current and potential customers, they'll be more likely to share and tell their friends about it. It's the gift that keeps giving!<\/li><li><strong>It's an easy way to get rid of extra inventory.<\/strong>&nbsp;Do you have additional merchandise sitting in your online store that you just can't seem to get rid of? Ready to remove old products before you introduce something new to your audience? Creating a sale can help you quickly get some of those extra items out of the way so you can start fresh and introduce new material!<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Aumenta el potencial de m\u00e1s ventas e ingresos.<\/strong>&nbsp;Realizar una oferta para su programa de afiliaci\u00f3n puede atraer a m\u00e1s personas a afiliarse, lo que a la larga puede equivaler a m\u00e1s clientes para usted.<\/li><li><strong>Es una forma fiable de promocionar su negocio entre m\u00e1s gente.&nbsp;<\/strong>A todo el mundo le gustan las buenas rebajas, y la gente busca activamente los descuentos. Si consigues crear una gran oferta que atraiga a tus clientes actuales y potenciales, ser\u00e1 m\u00e1s probable que la compartan y se la cuenten a sus amigos. Es el regalo que sigue dando.<\/li><li><strong>Es una forma f\u00e1cil de deshacerse del inventario sobrante.<\/strong>&nbsp;\u00bfTiene productos adicionales en su tienda en l\u00ednea de los que no puede deshacerse? \u00bfEst\u00e1 listo para eliminar productos antiguos antes de presentar algo nuevo a su p\u00fablico? Crear una venta puede ayudarte a eliminar r\u00e1pidamente algunos de esos art\u00edculos adicionales para que puedas empezar de cero e introducir nuevo material.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Running a Membership Sale: The Bad<\/strong> <\/h2>","content":"C\u00f3mo organizar una venta de socios: Lo malo","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Despite the good things a sale can bring you, there can be a few downsides.<\/p>","content":[{"type":"text","data":"Despite the good things a sale can bring you, there can be a few downsides."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>It can make you lose money.<\/strong>&nbsp;While running a sale it may feel like you're raking in tons of money, but you have to remember that you aren't selling your membership, online course, merchandise, or whatever you choose to discount at full price. This means you could be losing profits and making less money than you would typically make.<\/li><li><strong>It can make people undervalue your membership.<\/strong>&nbsp;While sales are a great promotional tool, holding too many of them could cause your customers to undervalue your regular-priced memberships, and you may find yourself struggling to have genuine, lasting conversions.<\/li><li><strong>You could come off as desperate.<\/strong>&nbsp;Sales can be a great way to reward your current customers and attract new customers, but too many sales can make your business seem desperate and untrustworthy.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Puede hacerte perder dinero.<\/strong>&nbsp;Mientras que la ejecuci\u00f3n de una venta que puede sentir como usted est\u00e1 rastrillando en toneladas de dinero, pero hay que recordar que usted no est\u00e1 vendiendo su membres\u00eda, curso en l\u00ednea, mercanc\u00eda, o lo que usted elija para descuento a precio completo. Esto significa que podr\u00edas estar perdiendo beneficios y ganando menos dinero del que ganar\u00edas normalmente.<\/li><li><strong>Puede hacer que la gente infravalore su afiliaci\u00f3n.<\/strong>&nbsp;Aunque las rebajas son una gran herramienta promocional, realizar demasiadas puede hacer que sus clientes infravaloren sus afiliaciones a precio normal, y puede encontrarse con dificultades para conseguir conversiones aut\u00e9nticas y duraderas.<\/li><li><strong>Podr\u00edas parecer desesperado.<\/strong>&nbsp;Las rebajas pueden ser una forma estupenda de recompensar a sus clientes actuales y atraer a otros nuevos, pero demasiadas rebajas pueden hacer que su empresa parezca desesperada y poco fiable.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Key Tips For Running Membership Site Sales<\/strong><\/h2>","content":"Consejos clave para dirigir las ventas de un sitio de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Plan Out Your Sale<\/strong>. Never EVER jump into a sale on your memberships without a plan. Make sure you map out your sale's timeline, marketing schedule, inventory, landing page, and more. Be prepared!<\/li><li><strong>Ensure Your Customers Get It<\/strong>. Be careful that your messaging is clear during your promotion. Your customers don't like to be confused or toyed with, so make sure they can completely understand what's on sale, how long it will be on sale, and what they have to do to take advantage of the sale.<\/li><li><strong>Know Your Customers<\/strong>. Before you run a sale, you need to make sure you know your audience and what they want. There's nothing worse than running a sale on an item or product that no one wants in the first place. And not only that, make sure that your customers can find your deals. Learn where your customers hang out and what they like.<\/li><li><strong>Collect Data<\/strong>. Last but not least, make sure you'll be able to collect data on your sale. This will help you see how well your promotion did and whether or not it was beneficial to your business.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Planifique su venta<\/strong>. Nunca NUNCA se lance a una venta de sus membres\u00edas sin un plan. Aseg\u00farate de planificar el calendario de ventas, el calendario de marketing, el inventario, la p\u00e1gina de destino y mucho m\u00e1s. Prep\u00e1rese.<\/li><li><strong>Aseg\u00farese de que sus clientes lo entienden<\/strong>. Aseg\u00farese de que sus mensajes sean claros durante la promoci\u00f3n. A sus clientes no les gusta que les confundan ni que jueguen con ellos, as\u00ed que aseg\u00farese de que entienden perfectamente qu\u00e9 est\u00e1 de oferta, durante cu\u00e1nto tiempo y qu\u00e9 tienen que hacer para aprovecharla.<\/li><li><strong>Conozca a sus clientes<\/strong>. Antes de poner en marcha una venta, debe asegurarse de que conoce a su p\u00fablico y lo que quiere. No hay nada peor que poner a la venta un art\u00edculo o producto que nadie quiere. Y no s\u00f3lo eso, aseg\u00farese de que sus clientes puedan encontrar sus ofertas. Averig\u00fce d\u00f3nde se re\u00fanen sus clientes y qu\u00e9 les gusta.<\/li><li><strong>Recopilar datos<\/strong>. Por \u00faltimo, pero no por ello menos importante, aseg\u00farese de que podr\u00e1 recopilar datos sobre su venta. Esto le ayudar\u00e1 a ver lo bien que funcion\u00f3 su promoci\u00f3n y si fue beneficiosa o no para su negocio.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>How Often Should Your Membership Business Run Sales?<\/strong><\/h2>","content":"\u00bfCon qu\u00e9 frecuencia debe realizar ventas su empresa de afiliaci\u00f3n?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When you first start your membership website, we wouldn't recommend that you run a ton of sales right away. When you're first getting started, perhaps stick to the traditional sales \u2014 Black Friday, business anniversaries, or flash sales. One to three a year is a sweet spot for a new business.<\/p>","content":[{"type":"text","data":"When you first start your membership website, we wouldn't recommend that you run a ton of sales right away. When you're first getting started, perhaps stick to the traditional sales \u2014 Black Friday, business anniversaries, or flash sales. One to three a year is a sweet spot for a new business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your business grows, you may be able to afford to run sales much more often. Some companies are in the position to hold sales every few weeks without losing revenue. <\/p>","content":[{"type":"text","data":"As your business grows, you may be able to afford to run sales much more often. Some companies are in the position to hold sales every few weeks without losing revenue. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key to success is being strategic and building your brand to the point where your customers trust and respect what you have to offer. Every business is different, so make sure to do what's right for your company.<\/p>","content":[{"type":"text","data":"The key to success is being strategic and building your brand to the point where your customers trust and respect what you have to offer. Every business is different, so make sure to do what's right for your company."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>","content":"Reflexiones finales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Running sales and discounts on your membership site is a good idea for your business due to the increase in traffic, enhanced brand visibility, and increased interest in your product from potential customers. <\/p>","content":[{"type":"text","data":"Running sales and discounts on your membership site is a good idea for your business due to the increase in traffic, enhanced brand visibility, and increased interest in your product from potential customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, there has to be a balance. Too many sales can decrease the value of your business and cost you money in the long run. So make sure to pay attention to your company and its growth to help you determine whether a sale is right for you at any given time.<\/p>","content":[{"type":"text","data":"However, there has to be a balance. Too many sales can decrease the value of your business and cost you money in the long run. So make sure to pay attention to your company and its growth to help you determine whether a sale is right for you at any given time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Have you ever run a sale in your membership business? How did it go?<\/em><\/p>","content":[{"type":"text","data":"<em>Have you ever run a sale in your membership business? How did it go?<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p> If you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","content":[{"type":"text","data":" If you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. 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