{"id":20906,"date":"2020-02-03T10:56:36","date_gmt":"2020-02-03T17:56:36","guid":{"rendered":"https:\/\/memberpress.com\/?p=20906"},"modified":"2020-07-28T12:27:23","modified_gmt":"2020-07-28T18:27:23","slug":"how-important-is-a-style-guide-to-your-blog","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-important-is-a-style-guide-to-your-blog\/","title":{"rendered":"\u00bfQu\u00e9 importancia tiene una gu\u00eda de estilo para su blog?"},"content":{"rendered":"<p>Preguntarse hasta qu\u00e9 punto es importante una gu\u00eda de estilo para tu blog es como preguntarse hasta qu\u00e9 punto es importante beber agua para mantener tu cuerpo sano. Es importante. Por supuesto, tu blog puede sobrevivir sin una gu\u00eda de estilo, igual que t\u00fa puedes sobrevivir a base de refrescos. Pero ni t\u00fa ni tu blog estar\u00e9is sanos mucho tiempo.\u00a0<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a3950eae852b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3950eae852b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-important-is-a-style-guide-to-your-blog\/#What_a_Style_Guide_Is\" >Qu\u00e9 es una gu\u00eda de estilo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-important-is-a-style-guide-to-your-blog\/#What_makes_style_guides_so_important\" >\u00bfPor qu\u00e9 son tan importantes las gu\u00edas de estilo?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Una gu\u00eda de estilo le ayuda a mantener su marca y ofrece a su p\u00fablico una imagen clara de lo que van a obtener de usted. Por supuesto, no todo el mundo tiene una gu\u00eda de estilo escrita. Algunos, sobre todo los que llevan un blog por su cuenta, pueden haber establecido ya expectativas de estilo sin darse cuenta. Pero escribirlas puede ser \u00fatil. <\/p>\n\n\n\n<p>En primer lugar, hablemos de lo que es una gu\u00eda de estilo.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Style_Guide_Is\"><\/span><strong>Qu\u00e9 es una gu\u00eda de estilo<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una gu\u00eda de estilo es una lista de normas sobre el aspecto y el sonido de tu blog. Al crear tu gu\u00eda, debes tener en cuenta a tu audiencia y lo que le atrae. <\/p>\n\n\n\n<p>\u00bfA qu\u00e9 grupo de edad se dirige? \u00bfQuiere atraer a un experto o a un aficionado curioso? \u00bfC\u00f3mo habla, piensa, act\u00faa y vive su p\u00fablico? Investigue y luego apl\u00edquelo a la hora de crear una gu\u00eda de estilo. A continuaci\u00f3n se enumeran algunos de los componentes b\u00e1sicos de una gu\u00eda de estilo:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fuente:<\/strong> Conviene ser coherente con el tipo de letra. Esto simplifica las cosas para el lector, porque las incoherencias pueden despistar a la gente. Utiliza el mismo tipo de letra y el mismo tama\u00f1o para todos los titulares y para el texto de tu blog.\u00a0<\/li><li><strong>Esquemas de color y otros elementos visuales:<\/strong> Todas las im\u00e1genes de los titulares de tu blog deben tener el mismo tama\u00f1o. Aseg\u00farese de que el aspecto de sus im\u00e1genes coincide con el tono de su texto. Si es desenfadado, quiz\u00e1 prefiera im\u00e1genes m\u00e1s divertidas y desenfadadas. Si el tono es profesional, las im\u00e1genes deben ser sencillas e impersonales. Incluso puedes llegar a asegurarte de que tus im\u00e1genes se ci\u00f1en a un determinado esquema de color. Los influencers de Instagram hacen esto porque la gente ve sus perfiles como un todo, y ayuda a que su perfil se vea ordenado y cohesionado. Los art\u00edculos de blog suelen aparecer en la pantalla de forma similar. Un ejemplo de un blog con un esquema de colores bastante estricto es <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Blog de Coca-Cola en Gran Breta\u00f1a<\/a>que utiliza muchos rojos, marrones y azules. Recuerde que ciertos colores crean determinados estados de \u00e1nimo, as\u00ed que es algo a tener en cuenta si decide utilizar una combinaci\u00f3n de colores.\u00a0<\/li><li><strong>Voz:<\/strong> Conocer a su p\u00fablico determinar\u00e1 su voz. \u00bfEs usted sarc\u00e1stico, ingenioso, divertido o directo? Sea coherente en cada art\u00edculo porque tener un tono distinto le permite establecer su marca. Como parte de su voz, querr\u00e1 determinar si va a hablar en primera o tercera persona. \u00bfO va a utilizar la segunda persona y dirigirse directamente al lector? \u00bfUtilizar\u00e1 una jerga espec\u00edfica o mantendr\u00e1 un lenguaje sencillo en sus art\u00edculos? Todos estos son aspectos a tener en cuenta con la voz.<\/li><li><strong>Valoraci\u00f3n:<\/strong> Disney no hace pel\u00edculas para adultos. Todo el mundo lo sabe. Del mismo modo, su p\u00fablico debe saber qu\u00e9 nivel de lenguaje, insinuaciones, etc., puede esperar de su blog.\u00a0<\/li><li><strong>Longitud:<\/strong> \u00bfLargo o corto? Incluso esto es importante tenerlo en cuenta a la hora de crear una gu\u00eda de estilo. Si su p\u00fablico tiene poco tiempo, est\u00e1 de viaje o busca entretenimiento en su blog, puede ser mejor que sea corto. Pero si necesitan informaci\u00f3n extensa o est\u00e1n m\u00e1s interesados, puede ser mejor que sea largo. Los art\u00edculos de blog suelen tener entre 500 y 1.500 palabras. Pero salirse de ese rango puede funcionar para un p\u00fablico espec\u00edfico.<\/li><li><strong>Tipo de contenido:<\/strong> Piensa en el tipo de art\u00edculos que vas a publicar: manuales, noticias, historias personales, opiniones, poes\u00eda, etc. No tienes por qu\u00e9 dedicarte exclusivamente a los art\u00edculos pr\u00e1cticos, a las historias personales o a la ficci\u00f3n, pero si nunca antes has escrito un tipo concreto de art\u00edculo, puede que los lectores no lo entiendan.\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_style_guides_so_important\"><\/span><strong>\u00bfPor qu\u00e9 son tan importantes las gu\u00edas de estilo?<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Las gu\u00edas de estilo le ayudan a mantenerse fiel a su marca.<\/h4>\n\n\n\n<p>Esta es probablemente la mayor raz\u00f3n para tener una gu\u00eda de estilo. Tu blog debe atraer a tu audiencia, porque si es incoherente, no atraer\u00e1 a nadie. Una gu\u00eda de estilo te lo explica todo y te ayuda a mantener el rumbo para que no \"cambies de personalidad\" accidentalmente y hagas que tu audiencia se sienta confundida sobre qui\u00e9n eres.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Los manuales de estilo simplifican las cosas.<\/h4>\n\n\n\n<p>Realmente, tener una gu\u00eda de estilo es un ahorro de tiempo. Te evita tener que tomar una y otra vez esas grandes decisiones: ya sabes qu\u00e9 tipo de letra utilizar, qu\u00e9 extensi\u00f3n debe tener tu art\u00edculo y qu\u00e9 aspecto debe tener tu foto, as\u00ed que no tienes que volver a decidirlo cada vez. Te simplifica las cosas.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Los manuales de estilo son \u00fatiles para quienes escriben en tu blog.\u00a0<\/h4>\n\n\n\n<p>Los blogs suelen tener varios redactores. Contar con una gu\u00eda de estilo permite a los blogueros conocer tus expectativas y seguirlas. Con tantas voces y estilos de escritura diferentes entre los blogueros, tener unas normas establecidas puede mantener la coherencia. Incluso con varios escritores, es posible tener una marca y cumplir las expectativas de la audiencia cuando se tiene una gu\u00eda de estilo.<br><\/p>\n\n\n\n<p>Sea intencionado o no, es necesario tener un estilo claro y coherente en el que los miembros de la audiencia puedan confiar y con el que se sientan c\u00f3modos. Si a\u00fan no ha escrito su gu\u00eda de estilo, \u00a1h\u00e1galo ahora! Despu\u00e9s, c\u00famplala.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Acu\u00e9rdate:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Una gu\u00eda de estilo es una lista de normas sobre el aspecto y el sonido de tu blog.\u00a0<\/li><li>Hay una gran variedad de elementos a tener en cuenta a la hora de crear una gu\u00eda de estilo: tipo de letra, color, elementos visuales, voz, puntuaci\u00f3n, longitud, tipo de contenido, etc.<\/li><li>Mantenerse fiel a su marca es la principal raz\u00f3n para crear una gu\u00eda de estilo.<\/li><li>Las gu\u00edas de estilo mantienen la sencillez y la coherencia.<\/li><li>Los manuales de estilo son especialmente \u00fatiles para los blogs con varios redactores.<\/li><\/ul>\n\n\n\n<p><em>\u00bfC\u00f3mo es su gu\u00eda de estilo? \u00bfPor qu\u00e9 es importante para usted una gu\u00eda de estilo? H\u00e1ganoslo saber en la secci\u00f3n de comentarios. <\/em><\/p>\n\n\n\n<p>Si te ha gustado este post, s\u00edguenos en<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> para m\u00e1s contenidos. Tambi\u00e9n puede encontrarnos en<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> y<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0 [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":20914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[399,134],"tags":[642,641,640],"class_list":{"0":"post-20906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogging","8":"category-how-to-2","9":"tag-blog-style-guides","10":"tag-brand-style-guide","11":"tag-style-guide","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. 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It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.","og:url":"https:\/\/memberpress.com\/es\/blog\/how-important-is-a-style-guide-to-your-blog\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/02\/Style-guide@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/02\/Style-guide@2x.png","og:image:width":1480,"og:image:height":857,"article:published_time":"2020-02-03T17:56:36+00:00","article:modified_time":"2020-07-28T18:27:23+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How Important Is a Style Guide to Your Blog?","twitter:description":"Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! 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But neither you nor your blog will stay healthy for long.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/02\/Style-guide@2x.png"},"aioseo_meta_data":{"post_id":"20906","title":null,"description":"","keywords":[{"label":"blog style guide","value":"blog style guide"},{"label":"brand style guide","value":"brand style guide"},{"label":"style guide","value":"style guide"},{"label":"blog","value":"blog"},{"label":"blogging","value":"blogging"}],"keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:19:47","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:31","updated":"2026-03-03 15:05:49"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/how-to-2\/\" title=\"How To\">How To<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow Important Is a Style Guide to Your Blog?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"How To","link":"https:\/\/memberpress.com\/es\/blog\/category\/how-to-2\/"},{"label":"How Important Is a Style Guide to Your Blog?","link":"https:\/\/memberpress.com\/es\/blog\/how-important-is-a-style-guide-to-your-blog\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0<br><\/p>","content":[{"type":"text","data":"Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A style guide helps you maintain your brand and gives your audience a clear-cut picture of what they\u2019re going to get from you. Of course, not everyone has a written style guide. Some, especially those who run a blog on their own, may have already set style expectations without realizing it. But writing these down can be helpful. <\/p>","content":[{"type":"text","data":"A style guide helps you maintain your brand and gives your audience a clear-cut picture of what they\u2019re going to get from you. Of course, not everyone has a written style guide. Some, especially those who run a blog on their own, may have already set style expectations without realizing it. But writing these down can be helpful. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, let\u2019s talk about what a style guide is.<br><\/p>","content":[{"type":"text","data":"First, let\u2019s talk about what a style guide is.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>What a Style Guide Is<\/strong><br><\/h3>","content":"Qu\u00e9 es una gu\u00eda de estilo","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>A style guide is a list of rules for how your blog should look and sound. When creating your guide, you should consider your audience and what appeals to them. <\/p>","content":[{"type":"text","data":"A style guide is a list of rules for how your blog should look and sound. When creating your guide, you should consider your audience and what appeals to them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What age group are you targeting? Do you want to appeal to an expert or a curious hobbyist? How does your audience talk, think, act, and live? Do your research and then apply it as you approach creating a style guide. Following are some of the basic components of a style guide:<br><\/p>","content":[{"type":"text","data":"What age group are you targeting? Do you want to appeal to an expert or a curious hobbyist? How does your audience talk, think, act, and live? Do your research and then apply it as you approach creating a style guide. Following are some of the basic components of a style guide:<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Font:<\/strong> You\u2019ll want to be consistent with your font. This simplifies things for your reader because inconsistencies can throw people off. Use the same font in the same size for every headline and for the copy of your blog.\u00a0<\/li><li><strong>Color schemes and other visuals:<\/strong> All headline images used for your blog should be the same size. You\u2019ll want to be sure the feel of your visuals matches the tone of your writing. If it\u2019s casual, you may want more fun and free-looking images. If your tone is professional, you may want to keep your images simple and impersonal. You may even go so far as to make sure your visuals stick to a certain color scheme. Instagram influencers do this because people see their profiles as a whole, and it helps their profile look neat and cohesive. Blog articles often appear on the screen in a similar manner. An example of a blog with a pretty strict color scheme is <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Coca-Cola\u2019s Great Britain blog<\/a>, which uses a lot of reds, browns, and blues. Remember, certain colors create certain moods, so that is something to consider if you decide to use a color scheme.\u00a0<\/li><li><strong>Voice:<\/strong> Knowing your audience will determine your voice. Are you sarcastic, witty, funny, or straightforward? Be consistent in every article because having a distinct tone allows you to establish your brand. As part of your voice, you\u2019ll want to determine whether you\u2019re speaking in first or third person. Or are you going to use second person and address the reader directly? Will you use a specific jargon or keep the language of your articles simple? These are all aspects to consider with voice.<\/li><li><strong>Rating:<\/strong> Disney doesn\u2019t do R-rated movies. Everyone knows that. Likewise, your audience should know what level of language, innuendoes, etc., to expect from your blog.\u00a0<\/li><li><strong>Length:<\/strong> Long or short? Even this is important to consider when creating a style guide. If your audience is short on time, on the go, or seeking entertainment from your blog, it may be better to keep it short. But if they need extensive information or are more invested, it may be good to go long. Typical blog articles range from 500 to 1500 words. But going outside that range may work for a specific audience.<\/li><li><strong>Content Type:<\/strong> Consider what kinds of blog articles you\u2019ll produce: how-to's, news, personal stories, opinions, poetry, etc. You don\u2019t have to do all how-to articles or all personal stories or all fiction, but if you\u2019ve never done a particular type of article before, it may feel off to your readers.\u00a0<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Fuente:<\/strong> Conviene ser coherente con el tipo de letra. Esto simplifica las cosas para el lector, porque las incoherencias pueden despistar a la gente. Utiliza el mismo tipo de letra y el mismo tama\u00f1o para todos los titulares y para el texto de tu blog.\u00a0<\/li><li><strong>Esquemas de color y otros elementos visuales:<\/strong> Todas las im\u00e1genes de los titulares de tu blog deben tener el mismo tama\u00f1o. Aseg\u00farese de que el aspecto de sus im\u00e1genes coincide con el tono de su texto. Si es desenfadado, quiz\u00e1 prefiera im\u00e1genes m\u00e1s divertidas y desenfadadas. Si el tono es profesional, las im\u00e1genes deben ser sencillas e impersonales. Incluso puedes llegar a asegurarte de que tus im\u00e1genes se ci\u00f1en a un determinado esquema de color. Los influencers de Instagram hacen esto porque la gente ve sus perfiles como un todo, y ayuda a que su perfil se vea ordenado y cohesionado. Los art\u00edculos de blog suelen aparecer en la pantalla de forma similar. Un ejemplo de un blog con un esquema de colores bastante estricto es <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Blog de Coca-Cola en Gran Breta\u00f1a<\/a>que utiliza muchos rojos, marrones y azules. Recuerde que ciertos colores crean determinados estados de \u00e1nimo, as\u00ed que es algo a tener en cuenta si decide utilizar una combinaci\u00f3n de colores.\u00a0<\/li><li><strong>Voz:<\/strong> Conocer a su p\u00fablico determinar\u00e1 su voz. \u00bfEs usted sarc\u00e1stico, ingenioso, divertido o directo? Sea coherente en cada art\u00edculo porque tener un tono distinto le permite establecer su marca. Como parte de su voz, querr\u00e1 determinar si va a hablar en primera o tercera persona. \u00bfO va a utilizar la segunda persona y dirigirse directamente al lector? \u00bfUtilizar\u00e1 una jerga espec\u00edfica o mantendr\u00e1 un lenguaje sencillo en sus art\u00edculos? Todos estos son aspectos a tener en cuenta con la voz.<\/li><li><strong>Valoraci\u00f3n:<\/strong> Disney no hace pel\u00edculas para adultos. Todo el mundo lo sabe. Del mismo modo, su p\u00fablico debe saber qu\u00e9 nivel de lenguaje, insinuaciones, etc., puede esperar de su blog.\u00a0<\/li><li><strong>Longitud:<\/strong> \u00bfLargo o corto? Incluso esto es importante tenerlo en cuenta a la hora de crear una gu\u00eda de estilo. Si su p\u00fablico tiene poco tiempo, est\u00e1 de viaje o busca entretenimiento en su blog, puede ser mejor que sea corto. Pero si necesitan informaci\u00f3n extensa o est\u00e1n m\u00e1s interesados, puede ser mejor que sea largo. Los art\u00edculos de blog suelen tener entre 500 y 1.500 palabras. Pero salirse de ese rango puede funcionar para un p\u00fablico espec\u00edfico.<\/li><li><strong>Tipo de contenido:<\/strong> Piensa en el tipo de art\u00edculos que vas a publicar: manuales, noticias, historias personales, opiniones, poes\u00eda, etc. No tienes por qu\u00e9 dedicarte exclusivamente a los art\u00edculos pr\u00e1cticos, a las historias personales o a la ficci\u00f3n, pero si nunca antes has escrito un tipo concreto de art\u00edculo, puede que los lectores no lo entiendan.\u00a0<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>What makes style guides so important?<\/strong><br><\/h3>","content":"\u00bfPor qu\u00e9 son tan importantes las gu\u00edas de estilo?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Style guides help you stay true to your brand.<\/h4>","content":"Las gu\u00edas de estilo le ayudan a mantenerse fiel a su marca.","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>This is probably the biggest reason to have a style guide. Your blog should appeal to your audience, because if it\u2019s inconsistent, it won\u2019t appeal to anyone. A style guide spells it out for you and helps you stay on track so you don\u2019t accidentally \u201cchange personalities\u201d and cause your audience to feel confused about who you are.<br><\/p>","content":[{"type":"text","data":"This is probably the biggest reason to have a style guide. Your blog should appeal to your audience, because if it\u2019s inconsistent, it won\u2019t appeal to anyone. A style guide spells it out for you and helps you stay on track so you don\u2019t accidentally \u201cchange personalities\u201d and cause your audience to feel confused about who you are.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Style guides keep things simple.<\/h4>","content":"Los manuales de estilo simplifican las cosas.","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Really, having a style guide is a time saver. It keeps you from having to make those big decisions again and again: you already know what font to use, how long your article needs to be, and what your photo should look like, so you don\u2019t have to decide again every time. It simplifies things for you.<br><\/p>","content":[{"type":"text","data":"Really, having a style guide is a time saver. It keeps you from having to make those big decisions again and again: you already know what font to use, how long your article needs to be, and what your photo should look like, so you don\u2019t have to decide again every time. It simplifies things for you.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Style guides are useful for others who write on your blog.&nbsp;<\/h4>","content":"Los manuales de estilo son \u00fatiles para quienes escriben en tu blog.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Blogs often have multiple writers. If you have a style guide, it allows bloggers to know your expectations and to follow them. With so many different voices and styles of writing among bloggers, having set rules can keep things consistent. Even with multiple writers, it\u2019s possible to have a brand and fulfill audience expectations when you have a style guide.<br><\/p>","content":[{"type":"text","data":"Blogs often have multiple writers. If you have a style guide, it allows bloggers to know your expectations and to follow them. With so many different voices and styles of writing among bloggers, having set rules can keep things consistent. Even with multiple writers, it\u2019s possible to have a brand and fulfill audience expectations when you have a style guide.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether intentional or not, you need to have a clear and consistent style audience members can rely on and feel comfortable with. If you haven\u2019t written down your style guide, try it now! Then stick to it.<\/p>","content":[{"type":"text","data":"Whether intentional or not, you need to have a clear and consistent style audience members can rely on and feel comfortable with. If you haven\u2019t written down your style guide, try it now! Then stick to it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember:<br><\/p>","content":[{"type":"text","data":"Remember:<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>A style guide is a list of rules for how your blog looks and sounds.&nbsp;<\/li><li>There are a variety of elements to consider when creating a style guide: font, color, visuals, voice, rating, length, content type, etc.<\/li><li>Staying true to your brand is the biggest reason to create a style guide.<\/li><li>Style guides keep things simple and consistent.<\/li><li>Style guides are especially useful for blogs with multiple writers.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Una gu\u00eda de estilo es una lista de normas sobre el aspecto y el sonido de tu blog.&nbsp;<\/li><li>Hay una gran variedad de elementos a tener en cuenta a la hora de crear una gu\u00eda de estilo: tipo de letra, color, elementos visuales, voz, puntuaci\u00f3n, longitud, tipo de contenido, etc.<\/li><li>Mantenerse fiel a su marca es la principal raz\u00f3n para crear una gu\u00eda de estilo.<\/li><li>Las gu\u00edas de estilo mantienen la sencillez y la coherencia.<\/li><li>Los manuales de estilo son especialmente \u00fatiles para los blogs con varios redactores.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What does your style guide look like? Why is a style guide important to you? Let us know in the comments section below. <\/em><\/p>","content":[{"type":"text","data":"<em>What does your style guide look like? Why is a style guide important to you? Let us know in the comments section below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> and<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br><\/p>","content":[{"type":"text","data":"If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> and<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/20906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=20906"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/20906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/20914"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=20906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=20906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=20906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}