El mercado mundial de las cajas de suscripci\u00f3n crece como la espuma. Y no parece que vaya a ralentizarse. Seg\u00fan IMARC Group, se espera que este mercado alcance los $65.000 millones en 2027<\/strong>.<\/p>\n\n\n\n

En este art\u00edculo, le mostraremos c\u00f3mo utilizar la funci\u00f3n Plugin de monetizaci\u00f3n MemberPress<\/strong> para crear un sitio web en WordPress con todas las funciones necesarias para poner en marcha un negocio de cajas de suscripci\u00f3n.<\/p>\n\n\n\n

Pero primero repasaremos algunos de los diferentes tipos de cajas de suscripci\u00f3n que existen hoy en d\u00eda. Y te daremos algunos ejemplos para inspirar tu creatividad.<\/p>\n\n\n\n

\u00a1Manos a la obra!<\/p>\n\n\n\n

<\/span>Tipos de cajas de suscripci\u00f3n<\/span><\/h2>\n\n\n\n $\"caja$ <\/a><\/figure>\n\n\n\n
Las cajas de suscripci\u00f3n tienen todo tipo de formas, tama\u00f1os y temas. Pero en realidad s\u00f3lo hay dos tipos principales cuando se trata de log\u00edstica. Estos tipos son...<\/p>\n\n\n\n
<\/span>1. Cajas de suscripci\u00f3n de reposici\u00f3n<\/span><\/h3>\n\n\n\n
Las cajas de suscripci\u00f3n de reposici\u00f3n son exactamente lo que dicen: reposici\u00f3n. Te mantienen abastecido de las cosas que m\u00e1s utilizas. <\/p>\n\n\n\n
Normalmente, las suscripciones de reabastecimiento incluyen productos b\u00e1sicos para el hogar, ropa b\u00e1sica como calcetines y ropa interior, y otros productos b\u00e1sicos. <\/p>\n\n\n\n
<\/span>2. Cajas de suscripci\u00f3n<\/span><\/h3>\n\n\n\n
Las cajas de suscripci\u00f3n curadas contienen un conjunto de productos que han sido curados, o seleccionados a mano<\/em>, bas\u00e1ndose en los datos de los clientes. <\/p>\n\n\n\n
Estos sitios suelen recopilar las preferencias de los usuarios a trav\u00e9s de preguntas y cuestionarios. Tambi\u00e9n se basan en los datos de ventas existentes.<\/p>\n\n\n\n
<\/span>Cajas de suscripci\u00f3n populares en el mercado actual<\/span><\/h2>\n\n\n\n
No nos cansaremos de decirlo: Este sector est\u00e1 en auge. Y, como ocurre con cualquier mercado en auge, la creatividad en el sector de las cajas de suscripci\u00f3n se ha disparado.<\/p>\n\n\n\n
Hoy en d\u00eda, la variedad es incre\u00edble. Y la lista de jugadores crece r\u00e1pidamente. Algunas de las cajas de suscripci\u00f3n m\u00e1s populares<\/a> para inspirarse... <\/p>\n\n\n\n
\n
HelloFresh<\/a> - cocina sana (actualmente la suscripci\u00f3n #1 meal box en EE.UU.)<\/li>\n\n\n\n
BarkBox<\/a> - golosinas, juguetes y otros art\u00edculos diversos para tu amigo peludo favorito<\/li>\n\n\n\n
Grove Collaborative Inc.<\/a> - productos ecol\u00f3gicos para el hogar (limpieza, beb\u00e9s y ni\u00f1os, mascotas y cuidado personal)<\/li>\n\n\n\n
Dollar Shave Club<\/a> - productos de aseo para hombres y mujeres (\u00a1no s\u00f3lo maquinillas de afeitar!)<\/li>\n\n\n\n
Harry's Inc.<\/a> - productos de afeitado y cuidado personal para hombres<\/li>\n\n\n\n
Descubrimiento personalizado de la belleza<\/a> - muestras de belleza personalizadas para mujeres (maquillaje, productos de cuidado personal, etc.)<\/li>\n\n\n\n
FabFitFun<\/a> - moda, bienestar, belleza y art\u00edculos para el hogar personalizados<\/li>\n\n\n\n
TechStyle Fashion Group<\/a> - experiencia de moda personalizada<\/li>\n<\/ul>\n\n\n\n
Estos son algunos de los grandes. Pero echa un vistazo a estas extra\u00f1as cajas de suscripci\u00f3n... <\/p>\n\n\n\n
<\/span>CatLadyBox<\/span><\/h3>\n\n\n\n
$\"\"$ <\/a><\/figure>\n\n\n\n
CatLadyBox<\/a> incluye todas las golosinas, cordeles y hierba gatera que una gatera pueda desear, en entregas regulares. \u00bfQui\u00e9n puede pedir m\u00e1s?<\/p>\n\n\n\n
<\/span>Club del aut\u00f3grafo del mes<\/span><\/h3>\n\n\n\n
$\"Captura$ <\/a><\/figure>\n\n\n\n
\u00bfPor qu\u00e9 hacer cola en la Comic-Con? S\u00f3lo tiene que suscribirse a la Club del aut\u00f3grafo del mes<\/a>, y conseguir\u00e1s aut\u00f3grafos de gente relativamente famosa cada mes. Todos aut\u00e9nticos.<\/p>\n\n\n\n
<\/span>Caja Cryptid<\/span><\/h3>\n\n\n\n
$\"Captura$ <\/a><\/figure>\n\n\n\n
Caja Cryptid<\/a> es como el sue\u00f1o de un te\u00f3rico de la conspiraci\u00f3n hecho realidad, cada mes. Cada caja contiene art\u00edculos sobre criptozoolog\u00eda y temas paranormales, como arte mural, libros, coleccionables, camisetas y otras cosas espeluznantes.<\/p>\n\n\n\n
<\/span>BoneBox de Skulls Unlimited<\/span><\/h3>\n\n\n\n
$\"Captura$ <\/a><\/figure>\n\n\n\n
Para los amantes de la osteolog\u00eda, est\u00e1 Skulls Unlimited BoneBox. Cada caja incluye un cr\u00e1neo misterioso, un \u201cobjeto\u201d animal (no estoy seguro de eso), una tarjeta coleccionable de animales y descuentos especiales.<\/p>\n\n\n\n
Herramientas necesarias para crear un sitio web de cajas de suscripci\u00f3n<\/h2>\n\n\n\n
Al crear el sitio web de su negocio de cajas de suscripci\u00f3n, WordPress es la elecci\u00f3n obvia<\/a>. <\/p>\n\n\n\n
No s\u00f3lo es posible a\u00f1adir todas las caracter\u00edsticas necesarias para un negocio de cajas de suscripci\u00f3n a su sitio web, sino que tambi\u00e9n puede ser relativamente barato lanzar su sitio.<\/p>\n\n\n\n
Si a\u00fan no has puesto en marcha tu negocio, WordPress es la plataforma ideal para poner a prueba su idea<\/a> para ver si es viable.<\/p>\n\n\n\n
Si usted decide que WordPress es la plataforma adecuada para usted, hay tres componentes principales necesarios para construir un sitio web de caja de suscripci\u00f3n, as\u00ed que vamos a ver cada uno de ellos ahora para ayudarle a empezar.<\/p>\n\n\n\n
<\/span>Alojamiento web y nombre de dominio<\/span><\/h3>\n\n\n\n
Aunque el uso de WordPress es gratuito, tendr\u00e1 que pagar por alojamiento web<\/a> y un nombre de dominio para poner su sitio web en l\u00ednea.<\/p>\n\n\n\n
Afortunadamente, hay algunos alojamientos web a buen precio<\/a>. Muchos de ellos le proporcionar\u00e1n un nombre de dominio como parte de su suscripci\u00f3n.<\/p>\n\n\n\n
Es posible que desee comenzar con un plan de alojamiento b\u00e1sico que s\u00f3lo cueste unos pocos d\u00f3lares al mes.<\/p>\n\n\n\n
A medida que su negocio gane popularidad y su sitio web reciba m\u00e1s visitas, necesitar\u00e1 actualizar su plan de alojamiento a mantener tiempos de carga r\u00e1pidos<\/a>. <\/p>\n\n\n\n
Sin embargo, si est\u00e1 empezando, un plan de alojamiento compartido b\u00e1sico est\u00e1 bien. Deber\u00eda permitirte probar tu idea de negocio sin una inversi\u00f3n financiera demasiado grande.<\/p>\n\n\n\n
<\/span>Un tema de WordPress<\/span><\/h3>\n\n\n\n
Para que su negocio de cajas de suscripci\u00f3n tenga \u00e9xito, necesitar\u00e1 convertir el mayor n\u00famero posible de visitantes de su sitio web en suscriptores. Para ello, necesitar\u00e1 un sitio web con una centrado en la conversi\u00f3n<\/strong> dise\u00f1o.<\/p>\n\n\n\n
Una opci\u00f3n es contratar a alguien que construya un sitio web a medida para promocionar su empresa en Internet. Sin embargo, esta opci\u00f3n puede ser cara y llevar mucho tiempo.<\/p>\n\n\n\n
En su lugar, puede lanzar un sitio web de aspecto profesional y eficaz con un conjunto de plantillas est\u00e1ndar de bajo precio.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver >> c\u00f3mo proteger los contenidos con <a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" title=\"temas elegantes o divi\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">divi<\/a> + memberpress (tutorial)<\/figcaption><\/figure>\n\n\n\n<p>Recomendamos el tema Divi WordPress. Es s\u00faper f\u00e1cil de usar y te da acceso a <a href=\"https:\/\/www.elegantthemes.com\/layouts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">una enorme biblioteca de plantillas f\u00e1cilmente editables<\/a>.<\/p>\n\n\n\n<p>Puede utilizar estas plantillas para todo tipo de proyectos, incluida la creaci\u00f3n de p\u00e1ginas de aterrizaje. <\/p>\n\n\n\n<p>Adem\u00e1s, Divi viene con un <a href=\"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo optimizar su sitio de membres\u00eda con pruebas divididas para obtener m\u00e1s inscripciones\">split-testing<\/a> que puede ayudarle a optimizar su sitio web para aumentar las tasas de conversi\u00f3n.<\/p>\n\n\n\n<p>Si tienes un presupuesto ajustado, una alternativa gratuita a Divi es la aplicaci\u00f3n <a href=\"https:\/\/elementor.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plugin Elementor freemium<\/a> y su tema gratuito para WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Suitable_Subscription_Box_WordPress_Plugin\"><\/span>Un plugin de WordPress adecuado para cajas de suscripci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fuera de la caja, WordPress no tiene las caracter\u00edsticas necesarias para que pueda crear un sitio web de negocios de suscripci\u00f3n. Definitivamente no le permitir\u00e1 crear un sitio web que permita pagos recurrentes.<\/p>\n\n\n\n<p>Sin embargo, instalando un buen plugin de monetizaci\u00f3n para WordPress, puede a\u00f1adir r\u00e1pidamente funciones de caja de suscripci\u00f3n a su sitio web WordPress. <\/p>\n\n\n\n<p>Aunque hay algunas herramientas que pueden ayudarte con esto, <a href=\"https:\/\/memberpress.com\/es\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> es el plugin de monetizaci\u00f3n y suscripci\u00f3n para WordPress #1 del mundo. Tiene todo lo necesario para lanzar y ejecutar un negocio de caja de suscripci\u00f3n con WordPress.<\/p>\n\n\n\n<p>Todo ello sin necesidad de codificaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote.png\"><img decoding=\"async\" width=\"1024\" height=\"280\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1024x280.png\" alt=\"Neil Patel MemberPress cita de revisi\u00f3n\" class=\"wp-image-39505\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1024x280.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-300x82.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-768x210.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1536x420.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-2048x560.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-622x170.png 622w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-840x230.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1216x332.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1832x501.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-700x191.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-156x43.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1080x295.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>MemberPress no es gratuito. Pero si quieres tener la posibilidad de gestionar tus suscriptores y cobrar autom\u00e1ticamente pagos recurrentes online, este plugin es imprescindible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crear un negocio de cajas de suscripci\u00f3n con WordPress y MemberPress<\/h2>\n\n\n\n<p>Ahora que ya sabe qu\u00e9 herramientas necesita para crear su sitio web, echemos un vistazo a la creaci\u00f3n de un negocio de cajas de suscripci\u00f3n con WordPress y MemberPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_up_the_Payment_Options\"><\/span>Configurar las opciones de pago<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Con MemberPress instalado en su sitio web WordPress, el primer paso para crear su plan de caja de suscripci\u00f3n es configurar las opciones de pago para su sitio web. <\/p>\n\n\n\n<p>Como MemberPress admite <a href=\"https:\/\/docs.memberpress.com\/category\/25-supported-payment-gateways\" target=\"_blank\" rel=\"noreferrer noopener\">varias pasarelas de pago<\/a>Aqu\u00ed tienes una buena gama de opciones.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"930\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments.png\" alt=\"Formas de pago\" class=\"wp-image-21233\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-1024x560.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-768x420.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-1536x840.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-840x460.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-1216x665.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-700x383.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-1080x591.png 1080w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Subscription_Membership_Plan\"><\/span>Crear un plan de suscripci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"OvGtuF8KPmiVXb3zygEW4sIZj7QlpSJBcoMw1YhqeaRTfL20kxd\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear y vender afiliaciones con MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver >> crear afiliaciones en MemberPress (+ una visi\u00f3n general y configuraci\u00f3n)<\/figcaption><\/figure>\n\n\n\n<p>Una vez que haya configurado una opci\u00f3n de pago, tendr\u00e1 que crear al menos una suscripci\u00f3n. En MemberPress, las afiliaciones son los planes de suscripci\u00f3n a los que pueden suscribirse sus clientes. <\/p>\n\n\n\n<p>Si quieres ofrecer varios planes de cajas de suscripci\u00f3n, tendr\u00e1s que crear una afiliaci\u00f3n para cada uno de ellos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"838\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership.png\" alt=\"Crear plan de suscripci\u00f3n\" class=\"wp-image-21234\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-1024x505.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-768x379.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-1536x757.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-345x170.png 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-840x414.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-1216x599.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-700x345.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-1080x532.png 1080w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<p>Mientras introduce el nombre y la descripci\u00f3n de la afiliaci\u00f3n, tambi\u00e9n puede elegir si el tipo de facturaci\u00f3n ser\u00e1 recurrente o un pago \u00fanico.<\/p>\n\n\n\n<p>Como estamos creando una afiliaci\u00f3n para un negocio de cajas de suscripci\u00f3n, elija la opci\u00f3n recurrente en el men\u00fa desplegable de tipo de facturaci\u00f3n del panel de Condiciones de afiliaci\u00f3n. <\/p>\n\n\n\n<p>El men\u00fa desplegable de intervalo le permite definir la frecuencia con la que se repite la suscripci\u00f3n, mientras que el coste de la suscripci\u00f3n puede introducirse en el campo de precio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"1170\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing.png\" alt=\"Condiciones de afiliaci\u00f3n\" class=\"wp-image-21235\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-1024x705.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-768x529.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-1536x1057.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-247x170.png 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-840x578.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-994x684.png 994w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-1497x1030.png 1497w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-700x482.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-156x107.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-1080x743.png 1080w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Trial_Subscription_Option\"><\/span>Crear una opci\u00f3n de suscripci\u00f3n de prueba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tambi\u00e9n puede crear un periodo de prueba para una afiliaci\u00f3n, por ejemplo permitiendo a los nuevos suscriptores inscribirse a un precio reducido durante un periodo de tiempo determinado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customize_Your_Subscription_Plans\"><\/span>Personalice sus planes de suscripci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En el panel Opciones de suscripci\u00f3n de la p\u00e1gina A\u00f1adir nueva suscripci\u00f3n, puede personalizar a\u00fan m\u00e1s el plan configurando correos electr\u00f3nicos de bienvenida personalizados, definiendo qui\u00e9n puede unirse a esta suscripci\u00f3n e introduciendo los detalles que se mostrar\u00e1n en el cuadro de precios de sus planes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Membership_Group\"><\/span>Crear una Agrupaci\u00f3n de Miembros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Du69MkK47mEBJ7Fihfa2YvF0QnzsU16Azw8VHuRrYVGxPWyDbslTSeO0eKNkG32acLm9hORNgJSEj3UI1pnAtd5\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear una p\u00e1gina de precios con Grupos MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">VER >> C\u00d3MO CREAR UNA P\u00c1GINA DE PRECIOS CON MEMBERPRESS GRUPOS<\/figcaption><\/figure>\n\n\n\n<p>Si crea m\u00e1s de un plan para su negocio de cajas de suscripci\u00f3n, puede utilizar la funci\u00f3n <a href=\"https:\/\/memberpress.com\/es\/docs\/creating-groups\/\">Funci\u00f3n Grupos MemberPress<\/a> para conectar esos planes entre s\u00ed.<\/p>\n\n\n\n<p>De este modo, podr\u00e1 generar una tabla de precios o un cuadro de precios que muestre las opciones de suscripci\u00f3n agrupadas una al lado de la otra.<\/p>\n\n\n\n<p>De este modo, sus visitantes podr\u00e1n comparar f\u00e1cilmente las opciones de suscripci\u00f3n y encontrar la que m\u00e1s les convenga.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"1133\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box.png\" alt=\"MemberPress Tabla de precios\" class=\"wp-image-21236\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1024x682.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1536x1024.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1026x684.png 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1545x1030.png 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1080x720.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-600x400.png 600w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<p>MemberPress tiene una buena selecci\u00f3n de combinaciones de colores que puedes aplicar a las tablas de precios para que tengan el aspecto que desees. <\/p>\n\n\n\n<p>Alternativamente, puedes tener m\u00e1s opciones, dependiendo de tu tema de WordPress. Muchos temas cuentan con plantillas de tablas de precios predefinidas o herramientas de creaci\u00f3n de p\u00e1ginas que facilitan la creaci\u00f3n de tus propias tablas de comparaci\u00f3n de precios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_the_Signup_Forms\"><\/span>Publicar los formularios de inscripci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"fjbqgDCNsTFM7IdnLx7XRoAkEhcB9sfU4GWLOJuAdhQlv1Htpk50weiS3xtr69uqMU4zWm2Y\"><div class=\"responsive-video\"><iframe title=\"\u00bfQu\u00e9 es un Shortcode de WordPress? (+ C\u00f3mo usarlos en MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ay0SWeOKwbg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Para simplificar el proceso de mostrar los formularios de registro en su sitio, el panel Opciones de grupo tambi\u00e9n incluye los c\u00f3digos abreviados Cajas de precios de grupo. <\/p>\n\n\n\n<p>Copiando y pegando estos shortcodes en un post o p\u00e1gina de tu sitio web podr\u00e1s mostrar las opciones de registro a tus visitantes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"463\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes.png\" alt=\"Shortcodes de formulario de registro\" class=\"wp-image-21237\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-300x82.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-1024x279.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-768x209.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-1536x418.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-624x170.png 624w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-840x229.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-1216x331.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-700x191.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-156x42.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-1080x294.png 1080w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<p>Una vez publicados los formularios de suscripci\u00f3n, sus visitantes podr\u00e1n unirse a su servicio de caja de suscripci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manage_the_Subscriptions\"><\/span>Gestionar las suscripciones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez que la gente empiece a suscribirse, puedes gestionar los suscriptores desde la secci\u00f3n <a href=\"https:\/\/memberpress.com\/es\/docs\/managing-subscriptions\/\">Secci\u00f3n de suscripciones<\/a> del plugin MemberPress en su panel de control de WordPress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esperamos que ahora tengas todo lo b\u00e1sico para empezar y crear tu negocio de cajas de suscripci\u00f3n en MemberPress.<\/p>\n\n\n\n<p>Por supuesto, tendr\u00e1 que crear el contenido al que tendr\u00e1n acceso sus suscriptores. Puede ser contenido digital accesible a trav\u00e9s de tu sitio web o productos f\u00edsicos que vayas a enviar.<\/p>\n\n\n\n<p>En cualquier caso, MemberPress tiene todo lo que necesita para ayudarle a crear un sitio web para su negocio de cajas de suscripci\u00f3n.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-ctaimage\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-ctatext\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Si quiere saber m\u00e1s sobre este tema, nuestra gu\u00eda sobre <a href=\"https:\/\/memberpress.com\/es\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noopener\">cobrar cuotas de suscripci\u00f3n mensuales recurrentes por su sitio de afiliaci\u00f3n<\/a> tiene informaci\u00f3n adicional.<\/p>\n\n\n\n<p><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re considering launching a subscription box business, you\u2019re heading in a profitable direction. The global subscription box market is growing like crazy. And it doesn\u2019t seem to be slowing down, either. According to\u00a0IMARC Group, this market is expected to hit $65 billion by 2027. In this article, we\u2019ll show you how to use the [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":39512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[50,48],"class_list":{"0":"post-21232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"tag-paid-subscription","9":"tag-subscriptions","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta 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