{"id":21340,"date":"2020-05-18T09:00:00","date_gmt":"2020-05-18T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=21340"},"modified":"2022-09-12T17:20:17","modified_gmt":"2022-09-12T23:20:17","slug":"how-to-use-influencers-to-grow-your-membership-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-use-influencers-to-grow-your-membership-business\/","title":{"rendered":"C\u00f3mo utilizar influenciadores para hacer crecer su sitio web de membres\u00eda de WordPress"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hacer crecer un negocio de afiliaci\u00f3n puede llevar mucho trabajo, especialmente en el departamento de marketing. La promoci\u00f3n, especialmente para un negocio en l\u00ednea nuevo, puede ser un reto. Pero, por suerte, hay empresas y particulares en Internet que pueden ayudar a tu negocio a llegar a un p\u00fablico a\u00fan mayor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1En este post, vamos a mostrarte c\u00f3mo aprovechar el marketing de influencers para hacer crecer tu negocio online!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfQu\u00e9 es un influencer y qu\u00e9 hace?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un influencer es alguien que tiene un gran n\u00famero de seguidores atractivos, normalmente en un nicho espec\u00edfico, que puede influir f\u00e1cilmente en sus seguidores para que realicen compras espec\u00edficas debido a su autoridad y relaci\u00f3n con sus seguidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su labor consiste en asegurarse de que sus seguidores conozcan lo que t\u00fa ofreces y convencerlos de que deben hacer negocios contigo. Se trata de un enfoque m\u00e1s moderno \u2014y, en ocasiones, costoso\u2014 del marketing boca a boca.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfC\u00f3mo empezar con el marketing de influencers?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de influencers no tiene por qu\u00e9 ser dif\u00edcil, siempre y cuando se empiece con unos pasos b\u00e1sicos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Determina tus objetivos: sin un objetivo claro en mente, tu campa\u00f1a de marketing de influencers fracasar\u00e1. \u00bfQuiere promocionar un producto o servicio espec\u00edfico? \u00bfTiene una venta en marcha? \u00bfBusca simplemente visibilidad? H\u00e1gase estas preguntas para determinar mejor sus objetivos.<\/li><li>Su mercado objetivo determina el tipo de personas influyentes que utilizar\u00e1 para promocionar su sitio web de afiliaci\u00f3n. Qu\u00e9 sentido tiene tener un sitio de afiliaci\u00f3n para madres primerizas, pero utilizar influencers con un p\u00fablico mucho mayor? <\/li><li>Dependiendo de con qui\u00e9n trabajes, algunos influencers est\u00e1n dispuestos a aceptar productos o servicios gratuitos o con descuento a cambio de promoci\u00f3n; sin embargo, otros influencers pueden pedir una compensaci\u00f3n monetaria. Depende de ti decidir lo que puedes soportar, ya que esto te ayudar\u00e1 a determinar con qu\u00e9 personas influyentes puedes trabajar.<\/li><\/ol>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Cualidades de un influencer estelar<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las estrategias de marketing basadas en influencers no tienen por qu\u00e9 implicar siempre el apoyo de famosos. Aqu\u00ed tienes cuatro se\u00f1ales que debes buscar en un influencer s\u00f3lido.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Coherencia: una persona s\u00f3lida y de confianza que demuestre coherencia siempre es una buena se\u00f1al. \u00a1No te conviene contar con un influencer que nunca est\u00e1 en las redes sociales!<\/li><li>Confianza consolidada: \u00bfConf\u00eda la audiencia de tu influencer en \u00e9l o ella y mantiene una buena relaci\u00f3n con \u00e9l o ella? A veces, tener muchos seguidores no siempre es sin\u00f3nimo de fiabilidad.<\/li><li>Contenido patrocinado vs no patrocinado - Si notas que el influencer s\u00f3lo publica contenido patrocinado y nunca nada genuino que sea s\u00f3lo de ellos, \u00a1corre!<\/li><li>Valores: \u00bfLos valores del influencer coinciden con los tuyos y los de tu empresa?<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfC\u00f3mo encontrar personas influyentes?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encontrar a las personas adecuadas para promocionar tu negocio de suscripci\u00f3n en Internet requiere un poco de esfuerzo, \u00a1pero no tiene por qu\u00e9 ser dif\u00edcil! A continuaci\u00f3n te ofrecemos algunas formas de encontrar a las personas adecuadas con las que colaborar.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Investiga: \u00a1este es el primer paso y el m\u00e1s importante! Ahora que conoces tu mercado objetivo y sabes exactamente qu\u00e9 es lo que quieres promocionar, busca influencers que se muevan en ese nicho. Puedes hacerlo preguntando a tu c\u00edrculo m\u00e1s cercano y viendo si conocen o siguen a alguien de ese \u00e1mbito. Otra forma de investigar es entrar en las redes sociales y buscar hashtags relevantes para el sector de tu sitio de membres\u00eda; si prestas atenci\u00f3n a la interacci\u00f3n y al n\u00famero de seguidores, podr\u00e1s reducir f\u00e1cilmente la lista de personas con las que deber\u00edas contactar.<\/li><li>Sabe c\u00f3mo comunicarte: la mayor\u00eda de los influencers incluyen su correo electr\u00f3nico profesional en su biograf\u00eda, sobre todo en Twitter e Instagram. Aseg\u00farate de respetar su forma de trabajar y ponte en contacto con ellos como ellos prefieran. Si ignoras sus preferencias y les env\u00edas un mensaje directo, es posible que nunca vean tu mensaje (porque los influencers reciben un MONT\u00d3N de mensajes constantemente) o que lo ignoren porque esa no es la forma en la que prefieren trabajar.<\/li><li> Elabora una propuesta impecable: una vez que hayas seleccionado a los influencers con los que te gustar\u00eda trabajar, es el momento de crear una propuesta que les haga lanzarse a la oportunidad de colaborar contigo. Tu propuesta debe ser personal, sincera y directa al grano. Tu objetivo es captar el inter\u00e9s de esa persona o empresa para que conf\u00eden en tu negocio y en lo que haces, de modo que est\u00e9n dispuestos a colaborar contigo.<\/li><li>Comunicaci\u00f3n constante - Han dicho que s\u00ed, \u00a1maravilloso! Sin embargo, esto significa que su comunicaci\u00f3n con el influenciador debe ser a\u00fan m\u00e1s frecuente. Aseg\u00farate de que todo el mundo tiene claro qu\u00e9 se va a promocionar, cu\u00e1les son los objetivos y qu\u00e9 necesita cada uno para que esta campa\u00f1a de marketing sea un \u00e9xito.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfQu\u00e9 hago una vez terminada la campa\u00f1a?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La forma en que gestionas las cosas una vez finalizada la campa\u00f1a es tan importante como la forma en que empiezas. Tus acciones posteriores pueden determinar si vuelves a trabajar con esas personas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Agrad\u00e9zcaselo - Lo primero que debe hacer es dar las gracias al influencer por participar en su campa\u00f1a. Independientemente del resultado de la campa\u00f1a, el influencer te ha prestado un servicio. Reconoce su trabajo y dales las gracias por ello.<\/li><li>Analiza tus objetivos: \u00bfte acuerdas de esos objetivos que te marcaste antes? Ahora es el momento de volver a revisarlos y ver si los has alcanzado. Si es as\u00ed, estupendo: ya sabes qu\u00e9 hacer de nuevo. Si no, tampoco pasa nada: aprende de lo que has hecho esta vez y util\u00edzalo para mejorar la pr\u00f3xima vez, o s\u00e9 lo suficientemente valiente como para probar algo nuevo.<\/li><li>Realiza un seguimiento de las ventas y el tr\u00e1fico: si a\u00fan no lo has hecho, aseg\u00farate de volver atr\u00e1s y comprobar cu\u00e1nto tr\u00e1fico ha generado en tu p\u00e1gina web el influencer. Adem\u00e1s, f\u00edjate en el n\u00famero de ventas que has conseguido. Puedes hacer un seguimiento de estos datos mediante tu software de an\u00e1lisis, as\u00ed como a trav\u00e9s del uso del c\u00f3digo promocional exclusivo que le proporcionaste al influencer para que lo compartiera con su p\u00fablico.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si tiene un negocio en l\u00ednea, comprender\u00e1 lo importantes que pueden ser los influenciadores para su empresa. Sin embargo, si no sientas las bases y buscas realmente influencers genuinos y eficaces, tu estrategia de marketing no tendr\u00e1 \u00e9xito. Esperamos que estos consejos te ayuden a trabajar para conseguir una estrategia de marketing de influencers exitosa para tu negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfHas trabajado alguna vez con influencers? Cu\u00e9ntanos tu experiencia en los comentarios.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, s\u00edguenos en&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;para ver m\u00e1s contenidos. Tambi\u00e9n puede encontrar MemberPress en&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;y&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Growing a membership business can take a lot of work, especially in the marketing department. Promotion, especially for a newer online business, can be a challenge. But, luckily there are businesses and individuals out there on the internet that can help your business reach even larger audiences. In this post, we are going to show [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":21514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,94],"tags":[659,462],"class_list":["post-21340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-marketing","tag-influencer-marketing","tag-membership-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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