La econom\u00eda de los creadores est\u00e1 madurando. Estamos asistiendo a un cambio masivo que se aleja de la persecuci\u00f3n de audiencias enormes y pasivas. \u00bfEl nuevo objetivo? Crear comunidades de nicho m\u00e1s peque\u00f1as y altamente comprometidas.<\/p>\n\n\n\n

El \u00e9xito ya no es s\u00f3lo cuesti\u00f3n de personalidad, sino de demostrar una experiencia real y verificable.<\/p>\n\n\n\n

Aqu\u00ed es donde el poder de independencia de la plataforma<\/strong> es fundamental. Hemos visto a innumerables creadores darse cuenta del peligro de construir todo su negocio en una plataforma social que no controlan. Lo m\u00e1s inteligente es adue\u00f1arse directamente de tu audiencia, y un sitio de afiliaci\u00f3n es la mejor forma de hacerlo.<\/p>\n\n\n\n

Por supuesto, tenemos que hablar de la IA. Pero no se trata de sustituir a los creadores, yo la veo como un poderoso asistente.<\/p>\n\n\n\n

Los creadores utilizan la inteligencia artificial para aumentar su creatividad, agilizar su trabajo y ofrecer resultados. m\u00e1s<\/em> valor para sus miembros. De hecho, casi nueve de cada diez organizaciones ya utilizan regularmente la IA<\/a>, y el mundo de los creadores no es una excepci\u00f3n.<\/p>\n\n\n\n

En \u00faltima instancia, todo se reduce a una conexi\u00f3n aut\u00e9ntica. Los datos lo demuestran: las afiliaciones impulsadas por la comunidad pueden alcanzar tasas de retenci\u00f3n del 85-92%<\/a>, aplastando la tasa de 60-70% para plataformas de s\u00f3lo contenido.<\/p>\n\n\n\n

Todo este cambio se est\u00e1 produciendo dentro de la pujante econom\u00eda de la suscripci\u00f3n, un mercado que est\u00e1 se prev\u00e9 que pase de $487.000 millones en 2024 a m\u00e1s de $2.129,92 millones en 2034.<\/a>.<\/p>\n\n\n\n

En MemberPress sabemos un par de cosas al respecto. He visto a nuestros clientes crear negocios incre\u00edbles adoptando estas mismas tendencias. De hecho, estoy encantado de anunciar que Los clientes de MemberPress han obtenido ya m\u00e1s de $2.000 millones en ingresos.<\/strong><\/p>\n\n\n\n

Hemos creado esta plataforma para que empresarios como t\u00fa puedan convertir f\u00e1cilmente su experiencia en un negocio pr\u00f3spero. Pero quiero que tengas tanta confianza como nosotros.<\/p>\n\n\n\n

Por eso he recopilado las estad\u00edsticas m\u00e1s recientes de los tres modelos de afiliaci\u00f3n m\u00e1s populares:<\/p>\n\n\n\n

\n
Sistemas de gesti\u00f3n del aprendizaje (SGA)<\/strong><\/li>\n\n\n\n
Asociaciones<\/strong><\/li>\n\n\n\n
Sitios de suscripci\u00f3n<\/strong><\/li>\n<\/ul>\n\n\n\n
Estos datos le ayudar\u00e1n a centrar su estrategia de marketing y le mostrar\u00e1n exactamente hacia d\u00f3nde se dirige nuestro sector.<\/p>\n\n\n\n
<\/span>Estad\u00edsticas LMS<\/span><\/h2>\n\n\n\n
Los cursos en l\u00ednea son una excelente forma de a\u00f1adir valor y m\u00e1s ofertas a su negocio. <\/p>\n\n\n\n
Por eso cada vez m\u00e1s empresas utilizan sistemas de gesti\u00f3n del aprendizaje (LMS<\/a>) para crear sitios educativos en l\u00ednea o a\u00f1adir componentes de aprendizaje a sus sitios de afiliaci\u00f3n. <\/p>\n\n\n\n
Cursos MemberPress<\/a> es un LMS integrado en MemberPress<\/a> que le permite hacer precisamente eso: r\u00e1pida y f\u00e1cilmente.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >>> Caracter\u00edsticas de los cursos MemberPRESS DESCRIPCI\u00d3N GENERAL<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\nEmpecemos por analizar el mercado de las plataformas LMS.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se prev\u00e9 que el mercado mundial de LMS se dispare de $27.090 millones en 2025 a $82.00 millones en 2032<\/strong>, es decir, una tasa de crecimiento anual compuesto (TCAC) del 17,1%. (<a href=\"https:\/\/www.fortunebusinessinsights.com\/press-release\/learning-management-system-market-9261#:~:text=The%20global%C2%A0Learning%20Management%20System%20(LMS)%20Market%20%C2%A0size%20was%20valued%20at%20USD%2023.35%20billion%20in%202024.%20The%20market%20is%20projected%20to%20grow%20from%20USD%2027.09%20billion%20in%202025%20to%20USD%2082.00%20billion%20by%202032%2C%20exhibiting%20a%20CAGR%20of%2017.1%25%20during%20the%20forecast%20period.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Fortune Business Insights<\/a>) <\/li>\n\n\n\n<li>Am\u00e9rica del Norte domin\u00f3 el mercado mundial de LMS en 2024, con la mayor cuota de 42.57%<\/strong>. (<a href=\"https:\/\/www.fortunebusinessinsights.com\/industry-reports\/learning-management-system-market-101376#:~:text=North%20America%20dominated%20the%20global%20learning%20management%20system%20market%20with%20a%20share%20of%2042.57%25%20in%202024.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Fortune Business Insights<\/a>) <\/li>\n\n\n\n<li>En Asia-Pac\u00edfico<\/strong> tendr\u00e1 la mayor tasa de crecimiento anual compuesto hasta 2030. Este crecimiento explosivo est\u00e1 impulsado por las inversiones masivas de los gobiernos en educaci\u00f3n digital y por una enorme poblaci\u00f3n que adopta r\u00e1pidamente el aprendizaje electr\u00f3nico. (<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/learning-management-systems-market\" target=\"_blank\" rel=\"noreferrer noopener\">Investigaci\u00f3n de Grand View<\/a>) <\/li>\n\n\n\n<li>Estos mercados son los que m\u00e1s utilizan los sistemas LMS debido a la elevada tasa de adopci\u00f3n de la tecnolog\u00eda y a la disponibilidad de infraestructuras de Internet. (<a href=\"https:\/\/straitsresearch.com\/report\/lms-market\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Investigaci\u00f3n sobre el estrecho<\/a>) <\/li>\n\n\n\n<li>88% de organizaciones <\/strong>citan una mala experiencia de usuario (UX) como la principal raz\u00f3n para cambiar sus herramientas de aprendizaje. (<a href=\"https:\/\/www.atrixware.com\/blog\/wp\/over-100-lms-statistics-for-2025\/#:~:text=88%25%20cite%20poor%20UX%20as%20the%20main%20reason%20for%20switching%20learning%20tools.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Atrixware<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_047adea36809f9e66d332097d1b1d66b\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-structure-an-online-course\/\" class=\"button button-orange center\">LEA C\u00f3mo estructurar su curso en l\u00ednea para lograr la m\u00e1xima participaci\u00f3n<\/a>\n<\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los sectores que utilizan plataformas LMS pueden desglosarse del siguiente modo:\n<ul class=\"wp-block-list\">\n<li>Educaci\u00f3n:<\/strong> 21%<\/li>\n\n\n\n<li>Tecnolog\u00eda:<\/strong> 12%<\/li>\n\n\n\n<li>Fabricaci\u00f3n:<\/strong> 9%<\/li>\n\n\n\n<li>Sanidad:<\/strong> 7%<\/li>\n\n\n\n<li>Consultor\u00eda:<\/strong> 7%<\/li>\n\n\n\n<li>Desarrollo de software:<\/strong> 4%<\/li>\n\n\n\n<li>Sin \u00e1nimo de lucro:<\/strong> 3%<\/li>\n\n\n\n<li>Inmobiliaria:<\/strong> 3% (<a href=\"https:\/\/nikolaroza.com\/learning-management-system-statistics-facts-trends\/#:~:text=The%20education%20sector%20leads%20LMS%20usage,3%25%20LMS%20usage.%C2%A0(Source)\" title=\"\">eLearningStats<\/a>) <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>90% de sociedades<\/strong> utilizan ahora el e-learning como parte de la formaci\u00f3n de sus empleados. Se trata de una cifra enorme que demuestra que el aprendizaje digital se ha convertido en una pr\u00e1ctica empresarial est\u00e1ndar y esencial. (<a href=\"https:\/\/saufter.io\/elearning-statistics\/#:~:text=e%2Dlearning%20industry.-,90%25,corporations%20now%20use%20e%2Dlearning%20compared%20to%20just%204%25%20in%201995.,-In%202017%2C%20the\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Saufter AI)<\/a> <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video\"><iframe title=\"C\u00f3mo Crear + Vender Cursos Online en WordPress en 2024 (Cursos MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> C\u00d3MO CREAR UN CURSO EN MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoy, m\u00e1s de 87% de las organizaciones utilizan un LMS basado en la nube<\/strong>, dejando s\u00f3lo 13% del mercado a los sistemas tradicionales in situ. (<a href=\"https:\/\/www.ispringsolutions.com\/blog\/best-cloud-based-lms#:~:text=Over%2087%25%20of%20users%20had%20already%20made%20the%20switch%20to%20cloud%2Dbased%20LMS%2C%20leaving%20on%2Dpremise%20systems%20with%20only%2013%25%20of%20the%20market.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Soluciones iSpring<\/a>) <\/li>\n\n\n\n<li>81% de los universitarios estadounidenses utilizan un port\u00e1til<\/strong> para su trabajo de curso y, al mismo tiempo, una importante 56% informan de que completan trabajos acad\u00e9micos en sus smartphones<\/strong>. (<a href=\"https:\/\/market.biz\/e-learning-statistics\/#:~:text=In%20terms%20of%20device%20usage%2C%20a%20significant%2056%25%20of%20U.S.%20college%20students%20complete%20academic%20work%20on%20their%20smartphones%2C%20while%2081%25%20use%20laptops%20for%20their%20coursework.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Mercado.biz<\/a>, <a href=\"https:\/\/research.com\/education\/online-education-statistics#:~:text=In%20a%20survey%2C%20it%20was%20found%20that%2056%25%20of%20American%20college%20students%20used%20their%20smartphones%20to%20complete%20academic%20work.%20Meanwhile%2C%2081%25%20of%20students%20used%20their%20laptops%20for%20college%20coursework%20(Robert%2C%202021).\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Investigaci\u00f3n.com<\/a>)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para la mayor\u00eda de las peque\u00f1as y medianas empresas, una implementaci\u00f3n adecuada de un LMS suele oscilar entre $5.000 a $25.000<\/strong>. Para las grandes empresas o las que necesitan una plataforma a medida, los costes pueden ascender f\u00e1cilmente a 1.000 millones de euros. $50,000<\/strong> e ir mucho, mucho m\u00e1s alto. (<a href=\"https:\/\/softwarefinder.com\/resources\/lms-pricing#:~:text=For%20small%20to%20medium%2Dsized%20businesses%2C%20the%20average%20implementation%20cost%20for%20LMS%20systems%20typically%20ranges%20from%20%245%2C000%20to%20%2425%2C000\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Buscador de software<\/a>) <\/li>\n\n\n\n<li>De 6 a 8 semanas<\/strong> es habitual que peque\u00f1as implantaciones<\/strong>. Para implantaciones a escala empresarial<\/strong> que implican integraciones complejas y migraci\u00f3n de datos, un 4-6 meses<\/strong> es m\u00e1s realista. (<a href=\"https:\/\/whatfix.com\/blog\/lms-implementation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Whatfix<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_776f86e93f2d6c602bb322d22b64db23\" href=\"https:\/\/memberpress.com\/es\/blog\/free-online-course-launch-checklist\/\" class=\"button button-orange center\">LEER Lista de control gratuita para lanzar un curso en l\u00ednea<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-background has-link-color wp-elements-28af104e69c0ed49b2c326f07d2ae535\" id=\"aioseo-association-memberships\" style=\"color:#ffffff;background-color:#01569a\"><\/span>Asociaciones Estad\u00edsticas del sitio<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-1024x480.png\" alt=\"P\u00e1gina de inicio de la Alianza de la Industria Artesana\" class=\"wp-image-52707\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-1024x480.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-768x360.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-363x170.png 363w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-840x394.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-1216x570.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-700x328.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-156x73.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-1080x506.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage.png 1323w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\nLas asociaciones suelen ser organizaciones m\u00e1s peque\u00f1as que sirven a los intereses de una profesi\u00f3n u oficio. <\/p>\n\n\n\nLas asociaciones tambi\u00e9n est\u00e1n relacionadas con obras ben\u00e9ficas y filantr\u00f3picas.\u00a0<\/p>\n\n\n\nEstos organismos suelen reclutar y apoyar a organizaciones miembros individuales (OMI), grupos comerciales o una combinaci\u00f3n de ambos.\u00a0<\/p>\n\n\n\nLas asociaciones se crean para desarrollar y compartir conocimientos y buenas pr\u00e1cticas, y para ayudar a las redes de sus miembros. Tambi\u00e9n apoyan a sus miembros y defienden sus intereses.<\/p>\n\n\n\nLas organizaciones de miembros de asociaciones no atienden a los consumidores en general. Las necesidades de los miembros son \u00fanicas, y cada asociaci\u00f3n puede tener su propia cultura espec\u00edfica basada en la industria a la que pertenece.\u00a0<\/p>\n\n\n\nVeamos algunas estad\u00edsticas \u00fatiles sobre los sitios de afiliaci\u00f3n que mejorar\u00e1n el marketing de una asociaci\u00f3n e impulsar\u00e1n la captaci\u00f3n de socios.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c\u00bfPor qu\u00e9 se asocia la gente?\u201d Los \u00faltimos datos de 2025 nos dan una respuesta muy clara. Hemos descubierto que las principales razones tienen que ver con un avance profesional tangible. Seg\u00fan un informe reciente, los miembros dijeron que sus principales motivaciones eran:\n<ul class=\"wp-block-list\">\n<li>54%<\/strong> se uni\u00f3 a ampliar su red profesional.<\/strong><\/li>\n\n\n\n<li>53%<\/strong> se uni\u00f3 a para estar al d\u00eda de las \u00faltimas tendencias y acontecimientos de su sector.<\/strong><\/li>\n\n\n\n<li>49%<\/strong> dijo beneficia al desarrollo de su carrera.<\/strong> (<a href=\"https:\/\/associationsnow.com\/2025\/04\/report-members-look-to-associations-for-career-support\/#:~:text=The%20top%20reasons%20for%20joining%20an%20association%2C%20according%20to%20the%20survey%2C%20are%20%E2%80%9Cto%20expand%20my%20professional%20network%E2%80%9D%20(54%20percent)%2C%20%E2%80%9Cto%20stay%20up%20to%20date%20with%20the%20latest%20trends\/events%20in%20my%20industry%E2%80%9D%20(53%20percent)%2C%20and%20%E2%80%9Cbenefits%20my%20career%20development%E2%80%9D%20(49%20percent).\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Asociaciones<\/a>) <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Si nos fijamos en la media <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-retention\/\" title=\"\">retenci\u00f3n de socios<\/a> tarifas, asociaciones comerciales<\/strong> (las que contratan empresas) tienen el mayor at 90%<\/strong>. Pero asociaciones combinadas<\/strong> (las que contratan tanto a particulares como a empresas) van justo detr\u00e1s con un Tasa de retenci\u00f3n 83%<\/strong>. Asociaciones que s\u00f3lo<\/em> Las personas contratadas tienen una retenci\u00f3n media ligeramente inferior de 81%<\/strong>. (<a href=\"https:\/\/www.remembers.com\/blog\/how-to-increase-membership-renewal\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Billhighway \/ MGI<\/a>) <\/li>\n\n\n\n<li>El grupo generacional m\u00e1s numeroso en las asociaciones es la generaci\u00f3n del Baby Boomer (27%<\/strong>). Millennials<\/strong> forman el siguiente grupo m\u00e1s alto en25%<\/strong> mientras que Generaci\u00f3n <\/strong>Z <\/strong>normalmente constituye 11%<\/strong>. (<a href=\"https:\/\/associationsnow.com\/2025\/06\/report-associations-anxious-to-preserve-membership-growth\/#:~:text=Associations%20have%20generally,attract%20younger%20members.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Asociaciones<\/a>) <\/li>\n\n\n\n<li>Si nos fijamos en los canales generales de captaci\u00f3n que cosechan m\u00e1s nuevos afiliados, los datos han cambiado. Seg\u00fan el informe 2025 Membership Performance Benchmark Report, actos y reuniones<\/strong> son ahora la estrategia m\u00e1s eficaz, citada por 52%<\/strong> de las organizaciones, seguido de recomendaciones de miembros<\/strong> (boca a boca) y <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campa\u00f1a activa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a><\/strong>. (<a href=\"https:\/\/blog.propellocloud.com\/membership-acquisition\" target=\"_blank\" rel=\"noreferrer noopener\">Propello<\/a>) <\/li>\n\n\n\n<li>Dentro de los canales digitales de contrataci\u00f3n, 53% de todo el tr\u00e1fico web procede de la b\u00fasqueda org\u00e1nica (SEO)<\/strong>, mientras que la b\u00fasqueda de pago (PPC) representa 27%. De hecho, SEO se convierte a un ritmo de 2,4%<\/strong>, lo que supone casi el doble de la tasa de conversi\u00f3n de 1,3% de los anuncios de b\u00fasqueda de pago. (<a href=\"https:\/\/sagapixel.com\/ppc\/seo-vs-ppc-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Sagapixel<\/a>) <\/li>\n\n\n\n<li>\u00bfCu\u00e1les son los <a href=\"https:\/\/memberpress.com\/es\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo crear una comunidad y aumentar la participaci\u00f3n con los grupos de Facebook para empresas\">plataformas de medios sociales<\/a> \u00bfpara las asociaciones? LinkedIn<\/strong> es ahora la opci\u00f3n #1 para publicidad de pago<\/em>con 41%<\/strong> de asociaciones que lo utilizan. A continuaci\u00f3n motores de b\u00fasqueda (36%)<\/strong> y Facebook (35%)<\/strong>. (<a href=\"https:\/\/www.memberjungle.com\/blog\/the-5-lessons-we-learnt-from-the-2025-membership-marketing-benchmarking-report#:~:text=For%20instance%2C%20the,34%25%20of%20associations\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MiembroJungle<\/a>) <\/li>\n\n\n\n<li>Para B2B o asociaciones comerciales<\/strong>, LinkedIn<\/strong> es ahora la plataforma cr\u00edtica. Es la ganadora indiscutible para llegar a audiencias profesionales de alto valor, y es donde estamos viendo los mayores \u00edndices de audiencia. calidad<\/em> de clientes potenciales, aunque el coste sea mayor. (<a href=\"https:\/\/victoriousdigital.in\/linkedin-vs-facebook-which-platform-is-better-for-you-in-2025\/#:~:text=suit%20varying%20goals.-,LinkedIn%20Ads%3A,of%20a%20recruiter%2C%20consultant%2C%20or%20a%20company%20that%20offers%20professional%20services.,-Facebook%20Ads%3A\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Victorioso Digital<\/a>) <\/li>\n\n\n\n<li>Para Asociaciones B2C o centradas en el individuo<\/strong>El Metaplataformas (Facebook e Instagram)<\/strong> siguen siendo los motores m\u00e1s potentes. En el caso de las organizaciones sin \u00e1nimo de lucro (parientes cercanas de las asociaciones), los datos de 2025 muestran que los anuncios de Meta tienen un resultado mucho mejor. Rentabilidad de la inversi\u00f3n publicitaria ($0.48)<\/strong> en comparaci\u00f3n con plataformas como TikTok ($0,03). Esto convierte a Facebook en una herramienta muy eficaz para la captaci\u00f3n masiva. (<a href=\"https:\/\/www.nptechforgood.com\/101-best-practices\/social-media-statistics-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tecnolog\u00eda para el bien sin \u00e1nimo de lucro<\/a>) <\/li>\n\n\n\n<li>Oferta <a href=\"https:\/\/memberpress.com\/es\/docs\/how-users-renew-subscriptions\/\" title=\"\">renovaci\u00f3n anual autom\u00e1tica<\/a> mediante tarjeta de cr\u00e9dito es un factor clave para la retenci\u00f3n. Las organizaciones que aplican <a href=\"https:\/\/memberpress.com\/es\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" title=\"\">procesos de renovaci\u00f3n automatizados<\/a> ver una inmediata 10-15% mejora de la retenci\u00f3n de socios<\/strong>. Esta caracter\u00edstica resuelve directamente una de las principales causas de la rotaci\u00f3n de clientes: la falta de personal. 13%<\/strong> de afiliados que se dan de baja simplemente porque olvidaron renovar. (<a href=\"https:\/\/www.associationsonline.com\/growing-your-membership\/the-membership-renewal-problem-nobody-talks-about\/#:~:text=The%20impact%20on%20renewal%20rates%20surprises%20most%20associations.%20Organizations%20implementing%20automated%20renewal%20processes%20see%2010%2D15%25%20improvements%20in%20retention%2C%20not%20because%20members%20suddenly%20value%20membership%20more%2C%20but%20because%20convenience%20no%20longer%20blocks%20intent.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Gesti\u00f3n de asociaciones en l\u00ednea<\/a>,<a href=\"https:\/\/www.yourmembership.com\/blog\/best-practices-for-auto-renewal-to-increase-renewal-rates\/#:~:text=The%20truth%20is%20that%20members%20need%20a%20reminder%20that%20it%E2%80%99s%20time%20to%20renew%20their%20membership.%20In%20fact%2C%20the%20Momentive%20Software%20Member%20Loyalty%20Study%20found%20that%2013%20percent%20of%20lapsed%20members%20simply%20forgot%20to%20renew.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">SuMembres\u00eda<\/a>) <\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/blog\/clubsuite-communities\/\" title=\"\">Crear una comunidad en l\u00ednea<\/a> es una de las estrategias de participaci\u00f3n deliberada m\u00e1s poderosas. Las organizaciones con una comunidad activa ven 40-60% mayor retenci\u00f3n<\/strong>, y los miembros que se unen a esa comunidad son 70% m\u00e1s propensos a renovar<\/strong> despu\u00e9s de su primer a\u00f1o. (<a href=\"https:\/\/www.wp-tonic.com\/best-member-retention-strategies-for-2025\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WP-Tonic<\/a>) <\/li>\n\n\n\n<li>La calidad prima sobre la cantidad\u201c es una tendencia clave. 45% de organizaciones de afiliados que tienen previsto personalizar eventos y actividades comunitarias<\/strong> en 2026. Esto incluye el dise\u00f1o de calendarios y seminarios en torno a los intereses espec\u00edficos de los afiliados para impulsar un mayor compromiso. (<a href=\"https:\/\/blog.propellocloud.com\/membership-trends#:~:text=45%25%20will%20personalise%20events%20and%20community%20activity.%20Designing%20calendars%2C%20seminars%2C%20and%20groups%20around%20specific%20member%20interests.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Propello<\/a>) <\/li>\n\n\n\n<li>El motivo m\u00e1s frecuente por el que los afiliados no renuevan es un \u201cfalta de valor percibido\u201d.\u201d<\/strong> Adem\u00e1s, 63% de inscripciones de socios perdidas<\/strong> se atribuyen a una \u201cfalta de comprensi\u00f3n del valor de la afiliaci\u00f3n\u201d. (<a href=\"https:\/\/www.memberjungle.com\/blog\/the-5-lessons-we-learnt-from-the-2025-membership-marketing-benchmarking-report#:~:text=Essentially%2C%20association%E2%80%99s%20memberships%20have%20value%2C%20if%20they%20didn%E2%80%99t%20renewal%20rates%20would%20be%20much%20lower%20than%2084%25%2C%20the%20issue%20is%20that%20they%20are%20struggling%20to%20effectively%20communicate%20that%20value%20and%20that%E2%80%99s%20why%2063%25%20of%20missed%20member%20sign%20ups%20are%20chalked%20up%20to%20%E2%80%9Ca%20lack%20of%20understanding%20the%20value%20of%20membership%E2%80%9D.%C2%A0\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MiembroJungle<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_32e3fcde8b5f99056fc859ff4245cb83\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-business-directory-in-your-membership-site\/\" class=\"button button-orange center\">A\u00f1ada valor al instante con MemberPress ClubDirectory\u2122. <\/a>\n<\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando se comunica claramente el valor de una afiliaci\u00f3n, el impacto es enorme. En las pruebas de mensajer\u00eda de propuestas de valor, explicar claramente el valor de la afiliaci\u00f3n puede aumentar el \u00edndice de respuesta de los afiliados en un 200% o m\u00e1s<\/strong>. (<a href=\"https:\/\/www.marketinggeneral.com\/knowledge-bank\/tipster\/how-to-strengthen-your-association-s-value-proposition\/#:~:text=With%20a%20research,percent%20or%20more!\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Marketing General Incorporated<\/a>) <\/li>\n\n\n\n<li>Una propuesta de valor imprecisa es uno de los principales obst\u00e1culos para el crecimiento del n\u00famero de afiliados. En cambio, una propuesta de valor clara es un motor directo de nuevas adquisiciones, y los datos demuestran que puede aumentar las tasas de conversi\u00f3n en 38-64%<\/strong>. (<a href=\"https:\/\/blog.propellocloud.com\/member-value-proposition#:~:text=A%20strong%20Member%20Value%20Proposition%20(MVP)%20is%20essential%20for%20boosting%20member%20acquisition%2C%20retention%2C%20and%20engagement.%20A%20clear%20value%20proposition%20can%20increase%20conversion%20rates%20by%2038%E2%80%9364%25%2C%20making%20it%20a%20direct%20driver%20of%20growth.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Propello<\/a>) <\/li>\n\n\n\n<li>La publicidad digital de pago, incluidas las publicaciones en redes sociales y los anuncios en buscadores, es una estrategia fundamental para la captaci\u00f3n de afiliados. Una 73% de asociaciones<\/strong> utilizan ahora alguna forma de marketing online de pago. (<a href=\"https:\/\/www.memberjungle.com\/blog\/the-5-lessons-we-learnt-from-the-2025-membership-marketing-benchmarking-report#:~:text=Paid%20digital%20advertising%20is%20becoming%20increasingly%20popular%2C%20with%2073%25%20of%20organisations%20now%20utilising%20some%20form%20of%20paid%20online%20marketing%2C\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MiembroJungle<\/a>) <\/li>\n\n\n\n<li>41% de las organizaciones prev\u00e9n aumentar sus asociaciones y programas de afinidad<\/strong> para ayudar a la retenci\u00f3n. Adem\u00e1s, 69% ver prestaciones escalonadas<\/strong> como una importante estrategia de retenci\u00f3n, y 46% est\u00e1n explorando recompensas condicionales<\/strong> para incentivar las renovaciones. (<a href=\"https:\/\/blog.propellocloud.com\/membership-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Propello<\/a>) <\/li>\n\n\n\n<li>El crecimiento del n\u00famero de afiliados se ha moderado ligeramente, pero sigue siendo positivo. En el \u00faltimo a\u00f1o, 45% de las asociaciones informaron de un aumento del n\u00famero de miembros<\/strong>, frente a los 47% del a\u00f1o anterior. (<a href=\"https:\/\/www.marketinggeneral.com\/knowledge-bank\/tipster\/the-2025-membership-marketing-benchmarking-report-is-here\/#:~:text=Sustained%20Membership%20Growth,the%202023%20report.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Marketing General Incorporated<\/a>) <\/li>\n\n\n\n<li>En el \u00faltimo a\u00f1o, casi 60% de asociaciones notificadas<a href=\"https:\/\/memberpress.com\/es\/blog\/membership-engagement\/\" title=\"\"> mayor compromiso de los afiliados<\/a><\/strong> que el a\u00f1o anterior, mostrando una fuerte tendencia positiva. (<a href=\"https:\/\/www.growthzone.com\/news\/groundbreaking-2024-association-survey-reveals-critical-insights-for-the-industry\/#:~:text=Positive%20member%20engagement%20emerged%20as%20another%20central%20theme%20of%20the%20survey%20results%2C%20with%20nearly%2060%25%20of%20associations%20reporting%20better%20member%20engagement%20for%20year%2Dend%202023%20vs%202022.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">GrowthZone<\/a>)<\/li>\n<\/ul>\n\n\n\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-background has-link-color wp-elements-b0dc07ae009b75fbb5a56ad0db9edc4b\" id=\"aioseo-subscription-memberships\" style=\"color:#ffffff;background-color:#01569a\"><\/span>Estad\u00edsticas del sitio web de suscripci\u00f3n<\/span><\/h2>\n\n\n\nLos negocios basados en suscripciones son cada vez m\u00e1s numerosos. Es la principal forma que tienen las empresas y los particulares de obtener ingresos recurrentes en Internet.\u00a0<\/p>\n\n\n\nEntremos de lleno en algunas estad\u00edsticas importantes sobre el modelo de suscripci\u00f3n. Le proporcionar\u00e1n la informaci\u00f3n m\u00e1s relevante que necesita para entender por qu\u00e9 la econom\u00eda de suscripci\u00f3n se va a convertir en la norma en el futuro.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La econom\u00eda de la suscripci\u00f3n se expande a un ritmo vertiginoso. El mercado mundial se valor\u00f3 en $487.000 millones en 2024<\/strong> y se prev\u00e9 que aumente a m\u00e1s de $2.129,92 millones en 2034<\/strong>, creciendo a una tasa anual compuesta del 15,9%. (<a href=\"https:\/\/market.us\/report\/subscription-economy-market\/#:~:text=The%20Global%20Subscription%20Economy%20Market%20size%20is%20expected%20to%20be%20worth%20around%20USD%202%2C129.92%20Billion%20By%202034%2C%20from%20USD%20487.0%20billion%20in%202024%2C%20growing%20at%20a%20CAGR%20of%2015.9%25%20during%20the%20forecast%20period%20from%202025%20to%202034.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Mercado.es<\/a>) <\/li>\n\n\n\n<li>El modelo de suscripci\u00f3n no s\u00f3lo est\u00e1 creciendo, sino que est\u00e1 superando activamente al mercado en general. En los dos \u00faltimos a\u00f1os, las empresas del \u00cdndice de la Econom\u00eda de Suscripci\u00f3n han experimentado un crecimiento de los ingresos 11% m\u00e1s r\u00e1pido que el S&P 500<\/strong>. (<a href=\"https:\/\/www.zuora.com\/press-release\/zuora-subscription-economy-index-2025\/#:~:text=REDWOOD%20CITY%2C%20Calif,S%26P%20500).\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zuora<\/a>) <\/li>\n\n\n\n<li>La adopci\u00f3n de la suscripci\u00f3n es ahora la norma para los consumidores estadounidenses. A partir de 2025, un asombroso 88% de los hogares estadounidenses<\/strong> tienen al menos una suscripci\u00f3n de streaming de v\u00eddeo, con 53% de esos hogares<\/strong> pagar cuatro o m\u00e1s servicios. (<a href=\"https:\/\/www.cloudwards.net\/streaming-services-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cloudwards<\/a>) <\/li>\n\n\n\n<li>El modelo directo al consumidor, que es la base de las suscripciones, ha sido adoptado de forma abrumadora por las principales industrias. Por ejemplo, un 77% de empresas de ropa y accesorios venden ahora directamente a los consumidores<\/strong>, utilizando este modelo para apropiarse de la relaci\u00f3n con el cliente. (<a href=\"https:\/\/thehubcontent.com\/news\/dtc-stats-2025\/#:~:text=7.%20About%2077%25%20of%20apparel%20and%20accessory%20companies%20now%20sell%20directly%20to%20consumers%20(DTC)%2C%20reflecting%20a%20major%20shift%20toward%20owning%20customer%20relationships%20and%20maximizing%20margins.%20(Source)\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">TheHubContent<\/a>) <\/li>\n\n\n\n<li>Los millennials y los bridge millennials son los m\u00e1s propensos a utilizar <a href=\"https:\/\/memberpress.com\/es\/blog\/brick-and-mortar-business-online\/\" title=\"\">venta al por menor<\/a> suscripciones, con 39% de millennials<\/strong> y 38% de millennials puente<\/strong> que conf\u00edan en ellos para sus compras cotidianas. (<a href=\"https:\/\/www.pymnts.com\/news\/retail\/2024\/nearly-40percent-of-millennials-rely-on-retail-subscriptions-for-shopping\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">PYMNTS.com<\/a>)<\/li>\n<\/ul>\n\n\n\n<div id=\"ad-53647\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-membership-site-ideas\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Ideas geniales para sitios de afiliaci\u00f3n\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empresas con De 10 a 100 empleados tienen un gasto total anual en SaaS que oscila entre $250.000 y $1 mill\u00f3n<\/strong>. (<a href=\"https:\/\/www.demandsage.com\/saas-statistics\/#:~:text=Digging%20a%20bit%20deeper%2C%20a%20company%20with%2010%20to%20100%20employees%20has%20a%20total%20SaaS%20spend%20between%20%24250k%20to%20%241%20million%20spread%20over%2050%20to%2070%20apps.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">DemandSage<\/a>) <\/li>\n\n\n\n<li>El n\u00famero de suscripciones SaaS que utiliza una peque\u00f1a empresa ha aumentado constantemente. Las empresas con menos de 100 empleados utilizan ahora unas 40 aplicaciones SaaS<\/strong> de media. (<a href=\"https:\/\/cropink.com\/saas-statistics#:~:text=Companies%20with%20over%201%2C000%20employees%20used%20an%20average%20of%20177%20SaaS%20apps%2C%20whereas%20those%20with%20less%20than%20100%20employees%20used%20about%2040%20SaaS%20apps.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Cropink<\/a>) <\/li>\n\n\n\n<li>La creencia de que los modelos de suscripci\u00f3n son clave para el crecimiento es ahora un hecho probado. El sitio Segmento B2B (Business-to-Business)<\/strong> solo, impulsado por SaaS y las plataformas empresariales, supuso un 55.2%<\/strong> de todo el mercado de la econom\u00eda de suscripci\u00f3n en 2024, lo que demuestra que los ingresos recurrentes son la estrategia dominante para las operaciones empresariales modernas. (<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/subscription-economy-market-report#:~:text=Business%20Model%20Insights,and%20data%20analytics.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Investigaci\u00f3n de Grand View<\/a>) <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para las empresas de suscripci\u00f3n establecidas, los abonados existentes son el principal motor de ingresos, ya que generan una media de 1.000 millones de euros al a\u00f1o. 76% de los ingresos recurrentes anuales de una empresa (ARR)<\/strong>. (<a href=\"https:\/\/www.zuora.com\/resource\/how-much-revenue-is-driven-by-existing-subscribers\/#:~:text=Zuora%E2%80%99s%20%C2%AE%20Subscribed%20Institute,70%25%20and%2081%25.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zuora<\/a>) <\/li>\n\n\n\n<li>Un completo 70% de l\u00edderes empresariales<\/strong> afirman ahora que los modelos de negocio de suscripci\u00f3n son cruciales para sus perspectivas de futuro. Este optimismo es generalizado, con 89% de empresas<\/strong> declaran ser optimistas sobre el crecimiento de los ingresos recurrentes para el pr\u00f3ximo a\u00f1o. (<a href=\"https:\/\/www.digitalroute.com\/blog\/recurring-revenue-statistics\/#:~:text=70%25%20of%20business%20leaders%20claim%20subscription%20business%20models%20are%20crucial%20to%20their%20prospects%20in%20the%20future.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">DigitalRoute<\/a>, <a href=\"https:\/\/www.11fs.com\/article\/subscription-trends-to-watch-in-2025#:~:text=Despite%20global%20economic%20headwinds%2C%20rising%20prices%20and%20over%20half%20of%20consumers%20now%20precisely%20tracking%20their%20subscription%20spend%2C%2089%25%20of%20businesses%20are%20optimistic%20about%20recurring%20revenue%20growth%20for%20the%20year%20ahead.%20They%20predict%20changing%20customer%20demand%20is%20the%20top%20factor%20that%20will%20impact%20profitability.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">11:FS<\/a>) <\/li>\n\n\n\n<li>La principal motivaci\u00f3n para adoptar un modelo de suscripci\u00f3n es el inmenso impacto que tiene en la valoraci\u00f3n de las empresas. El valor de una empresa basada en suscripciones puede alcanzar hasta ocho veces<\/strong> la de un negocio similar, basado en transacciones y con ingresos recurrentes m\u00ednimos. (<a href=\"https:\/\/integrabrokers.com\/why-subscription-model-businesses-sell-for-higher-valuations-in-2025\/#:~:text=Subscription%20businesses%20command%20significantly,provides%20to%20business%20operations.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Integra Brokers<\/a>) <\/li>\n\n\n\n<li>La apuesta por los modelos de suscripci\u00f3n como herramienta de retenci\u00f3n se ha convertido en una estrategia empresarial fundamental. Con las tasas de adquisici\u00f3n de abonados cayendo de 4,1% a 2,8%<\/strong>, la retenci\u00f3n se ha convertido en la piedra angular del \u00e9xito de las suscripciones<\/strong>. Esto se debe a que los abonados emocionalmente conectados tienen una 306% mayor valor de vida \u00fatil<\/strong> que meros clientes satisfechos. (<a href=\"https:\/\/www.businesswire.com\/news\/home\/20250116598246\/en\/Retention-Emerges-as-Subscription-Industrys-Top-Trend-in-Recurlys-2025-Insights#:~:text=%2D%20The%20shift%20to%20retention%3A%20Acquisition%20rates%20dropped%20from%204.1%25%20in%202021%20to%202.8%25%2C%20signaling%20the%20continued%20shift%20toward%20profitable%20growth.%20Subscription%20businesses%20continue%20to%20focus%20on%20cost%20effective%20acquisition%20strategies%20while%20improving%20churn%20through%20subscriber%20engagement%20and%20loyalty.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Business Wire<\/a>, <a href=\"https:\/\/www.amraandelma.com\/e-commerce-subscription-model-statistics\/#:~:text=Customers%20who%20are%20emotionally%20connected%20to%20a%20brand%20have%20a%20306%25%20higher%20lifetime%20value%20than%20those%20who%20are%20simply%20satisfied%2C%20emphasizing%20the%20importance%20of%20building%20strong%20customer%20relationships%20in%20subscription%20models.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Amra y Elma<\/a>) <\/li>\n\n\n\n<li>La tendencia al \u201ccord-cutting\u201d se ha acelerado mucho m\u00e1s all\u00e1 de las previsiones anteriores. A partir de 2025, La televisi\u00f3n de pago tradicional ya hab\u00eda descendido a s\u00f3lo el 41% de los hogares con Internet en EE.UU.<\/strong>, lo que significa que la mayor\u00eda de los hogares ya se han pasado a las soluciones basadas en streaming. (<a href=\"https:\/\/www.advanced-television.com\/2025\/11\/05\/data-streaming-subscriptions-reach-91-of-us-internet-homes\/#:~:text=According%20to%20Parks%20Associates%20data%2C%2091%20per%20cent%20of%20US%20internet%20households%20subscribe%20to%20at%20least%20one%20streaming%20video%20service%2C%20while%20traditional%20pay%2DTV%20has%20declined%20to%2041%20per%20cent%20of%20households.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Televisi\u00f3n avanzada<\/a>) <\/li>\n\n\n\n<li>Los servicios de suscripci\u00f3n musical tambi\u00e9n est\u00e1n en auge. El n\u00famero de suscripciones musicales de pago en EE.UU. alcanz\u00f3 un nuevo r\u00e9cord de 1.000 millones de euros. 105,3 millones de euros<\/strong> en el primer semestre de 2025. (<a href=\"https:\/\/www.musicbusinessworldwide.com\/us-streaming-subscriptions-hit-105-3m-in-h1-2025-but-recorded-music-revenue-was-up-by-less-than-1-yoy\/#:~:text=One%20positive%20stat%3A%20There%20were%20105.3%20million%20total%20paid%20premium%20music%20subscriptions%20in%20the%20period%2C%20up%206.3%20million%20YoY.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">El negocio de la m\u00fasica en el mundo<\/a>) <\/li>\n\n\n\n<li>El mercado de la gesti\u00f3n de la facturaci\u00f3n por suscripci\u00f3n, que incluye a los proveedores de facturaci\u00f3n, se valor\u00f3 en 1.000 millones de euros. $6.900 millones en 2022<\/strong> y se prev\u00e9 que alcance $47.700 millones en 2032<\/strong>. Esto representa una tasa compuesta de crecimiento anual (TCAC) del 21.7%<\/strong> durante la pr\u00f3xima d\u00e9cada. (<a href=\"https:\/\/www.alliedmarketresearch.com\/press-release\/subscription-billing-management-market.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Allied Market Research<\/a>) <\/li>\n\n\n\n<li>Para las afiliaciones en l\u00ednea, un tasa de rotaci\u00f3n mensual igual o inferior a 5%<\/strong> se considera el \u201csanto grial\u201d, o retenci\u00f3n de primer nivel. Una tasa de entre 5-10% es com\u00fan<\/strong> pero muestra un claro margen de mejora, mientras que una tasa de rotaci\u00f3n de 10% o m\u00e1s es una se\u00f1al clara de que necesita abordar su estrategia de retenci\u00f3n de afiliados. (<a href=\"https:\/\/www.membershipgeeks.com\/member-retention-churn\/#:~:text=A%20churn%20rate%20of%205,ultimately%20lower%20your%20churn%20rate.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Afiliaci\u00f3n<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_cc961996ebfbd2866a16e9d5e46bf6db\" href=\"https:\/\/memberpress.com\/es\/blog\/reducing-your-membership-sites-churn\/\" class=\"button button-orange center\">LEA C\u00f3mo reducir la rotaci\u00f3n de socios<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-conclusion\"><\/span>Conclusi\u00f3n<\/span><\/h2>\n\n\n\nAh\u00ed lo tienen. Esperamos que haya obtenido informaci\u00f3n \u00fatil sobre el estado del modelo de negocio de las afiliaciones analizando tres tipos diferentes de afiliaciones.\u00a0<\/p>\n\n\n\nComo puede ver, la econom\u00eda de la suscripci\u00f3n es fuerte y crece con rapidez. <\/strong>Tanto si planea iniciar un curso en l\u00ednea como si desea a\u00f1adir un flujo de ingresos recurrentes a su negocio minorista, ahora es un buen momento para subirse a la ola.<\/p>\n\n\n\nCentrarse en crear un producto de calidad <\/strong>que har\u00e1 m\u00e1s c\u00f3moda la vida de sus afiliados y aumentar\u00e1 sus beneficios a\u00f1o tras a\u00f1o.<\/p>\n\n\n\nElija herramientas y servicios s\u00f3lidos desde el principio para ayudarle a configurar y gestionar su sitio de afiliaci\u00f3n con facilidad. <\/p>\n\n\n\nMemberPress es el #1 plugin de monetizaci\u00f3n, LMS y afiliaci\u00f3n para WordPress.<\/strong>. <\/p>\n\n\n\nPero no se f\u00ede de nuestra palabra, <a href=\"https:\/\/www.g2.com\/products\/memberpress\/reviews\" target=\"_blank\" rel=\"noopener nofollow\" title=\"lea las opiniones de nuestros clientes\">lea los testimonios de nuestros clientes<\/a> y descubrir\u00e1 lo f\u00e1cil que es <a href=\"https:\/\/memberpress.com\/es\/blog\/introducing-readylaunch\/\" target=\"_blank\" rel=\"noopener\" title=\"\">empezar a funcionar en un d\u00eda<\/a>.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\nSi le interesan m\u00e1s estad\u00edsticas empresariales, aqu\u00ed tiene una \u00fatil lista de\u00a0<a href=\"https:\/\/wpforms.com\/digital-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">digital <\/a><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"\u00bfBuscas estad\u00edsticas incre\u00edbles para sitios de membres\u00eda? Est\u00e1s de suerte. Hemos rastreado Internet para encontrar los datos m\u00e1s recientes sobre las empresas de afiliaci\u00f3n y la econom\u00eda de suscripci\u00f3n.\u00a0<\/p>","protected":false},"author":1,"featured_media":78370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"Use these statistics \r\nhttps:\/\/sellcoursesonline.com\/membership-site-statistics\r\nIf you have time (and it looks right), you can superimpose Blair's mug w\/the hat on the featured image. It should be in Canva (if not, don't worry about it).","footnotes":""},"categories":[404,94],"tags":[1556,70,708],"class_list":{"0":"post-21704","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"tag-converter","10":"tag-membership-site","11":"tag-statistics","12":"entry"},"acf":{"plans":"","is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Gain insights into the state of the membership economy by looking at these membership site statistics and three different types of memberships.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Blair Williams\"\/>\n\t<meta name=\"keywords\" content=\"membership site,marketing,statistics,converter\" \/>\n\t<link rel=\"canonical\" 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