{"id":21728,"date":"2024-02-01T09:00:00","date_gmt":"2024-02-01T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=21728"},"modified":"2026-09-25T12:39:42","modified_gmt":"2026-09-25T16:39:42","slug":"how-to-create-and-sell-knockout-fitness-programs-online","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-create-and-sell-knockout-fitness-programs-online\/","title":{"rendered":"C\u00f3mo vender programas de fitness por Internet con WordPress (paso a paso)"},"content":{"rendered":"\n

\u00bfQuieres convertir tus conocimientos sobre entrenamiento en un programa por el que la gente pague cada mes? A continuaci\u00f3n te explicamos c\u00f3mo crear, fijar el precio y vender programas de fitness online con WordPress, MemberPress y CoachKit\u2122.<\/em><\/p>

\n
QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
Los programas de fitness en l\u00ednea son un modelo de negocio de probada eficacia<\/a><\/li>
Ejemplos de p\u00e1ginas web de fitness MemberPress<\/a>
Mi movimiento consciente<\/a><\/li><\/ul><\/li>
Por qu\u00e9 los programas en l\u00ednea son mejores que el \u00abtrading hours for dollars\u00bb<\/a><\/li>
C\u00f3mo vender programas de fitness por Internet con WordPress<\/a>
Lo que hay que hacer y lo que no hay que hacer a la hora de vender un programa de entrenamiento por Internet<\/a><\/li><\/ul><\/li>
Tu pr\u00f3ximo paso<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Eres un buen coach. Tus clientes obtienen resultados. Pero tienes un l\u00edmite en el n\u00famero de horas que tiene el d\u00eda, y cada nuevo cliente supone otra cita m\u00e1s en una agenda ya de por s\u00ed repleta.<\/p>\n\n\n\n
Vender tus programas por Internet cambia todo eso. Una vez creado un programa, puedes venderlo a 10 personas o a 1.000, y el trabajo que supone es pr\u00e1cticamente el mismo.<\/p>\n\n\n\n
Esta gu\u00eda explica c\u00f3mo hacerlo en WordPress, la plataforma de la que eres propietario al 100 %, sin cuotas por programa ni comisiones mensuales de la plataforma. Al terminar, sabr\u00e1s exactamente qu\u00e9 hay que configurar y en qu\u00e9 orden.<\/p>\n\n\n\n
<\/span>Los programas de fitness en l\u00ednea son un modelo de negocio de probada eficacia<\/span><\/h2>\n\n\n\n
El mercado del fitness en l\u00ednea ha crecido r\u00e1pidamente y sigue creciendo. Allied Market Research<\/a> prev\u00e9 un crecimiento anual de 32.7%<\/strong> hasta 2032. La gente quiere entrenamientos que se adapten a su trabajo, a sus hijos y a sus viajes, y los programas en l\u00ednea les ofrecen precisamente eso.<\/p>\n\n\n\n
La mejor prueba, sin embargo, son los entrenadores que ya lo est\u00e1n haciendo. Todas las p\u00e1ginas web que se enumeran a continuaci\u00f3n funcionan con MemberPress<\/strong>.<\/p>\n\n\n\n
<\/span>Ejemplos de p\u00e1ginas web de fitness MemberPress<\/span><\/h2>\n\n\n\n<\/span>Mi movimiento consciente<\/a><\/span><\/h3>\n\n\n\n
La instructora Helen Faliveno ha trasladado sus clases de yoga a Internet gracias a MemberPress, \u00a1y le est\u00e1 yendo de maravilla! Puedes ver su v\u00eddeo a continuaci\u00f3n para inspirarte a\u00fan m\u00e1s.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Descubre c\u00f3mo esta profesora de yoga sin conocimientos t\u00e9cnicos ha creado un exitoso negocio online con memberpress.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n est\u00e1 el MemberPress basado en <a href=\"https:\/\/basebodybabes.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Cuerpo base<\/a> p\u00e1gina web...<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-1024x492.png\" alt=\"P\u00e1gina de Base Body Babes\" class=\"wp-image-53723\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-354x170.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-840x403.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-1216x584.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-700x336.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-1080x519.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage.png 1347w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">... y Paul Sklar XFit 365\u00ae, cuyo sitio est\u00e1 construido, lo has adivinado, sobre MemberPress...<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-1024x498.png\" alt=\"P\u00e1gina de Paul Sklar\" class=\"wp-image-53722\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-1024x498.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-768x374.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-349x170.png 349w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-840x409.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-1216x591.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-700x341.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-1080x525.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage.png 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">...tambi\u00e9n est\u00e1 la p\u00e1gina web de MemberPress para el Safari Fitness <a href=\"https:\/\/gymtimept.com\/about\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Gym Time PT<\/a> programa...<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Gymtime-PT-1024x606.png\" alt=\"P\u00e1gina de Gym Time PT\" class=\"wp-image-27894\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Gymtime-PT-1024x606.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Gymtime-PT-300x178.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Gymtime-PT-768x455.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Gymtime-PT-1536x910.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Gymtime-PT-2048x1213.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">...o la mundialmente conocida academia online de Pilates <a href=\"https:\/\/pilatesology.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pilatesolog\u00eda<\/a>...ejecutado en MemberPress...<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pilatesology-1024x477.png\" alt=\"P\u00e1gina de inicio de Pilatesology en peque\u00f1o\" class=\"wp-image-28093\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pilatesology-1024x477.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pilatesology-300x140.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pilatesology-768x358.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pilatesology-1536x716.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pilatesology.png 1598w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">...y por supuesto, uno de nuestros favoritos, <a href=\"https:\/\/www.pilatesguy.co.uk\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pilates Guy<\/a>con sede en el Reino Unido, pero con clientes en todo el mundo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-1024x615.jpg\" alt=\"Captura de pantalla de la p\u00e1gina de inicio de The Pilates Guy\" class=\"wp-image-42651\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-1024x615.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-300x180.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-768x462.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-50x30.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-283x170.jpg 283w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-840x505.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-700x421.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si impartes clases de yoga, entrenamiento de fuerza, HIIT o alguna disciplina m\u00e1s espec\u00edfica, la configuraci\u00f3n es la misma.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" style=\"border-top-left-radius:300px;border-top-right-radius:300px;border-bottom-left-radius:300px;border-bottom-right-radius:300px;background:linear-gradient(264deg,rgb(245,122,16) 0%,rgb(208,52,1) 100%)\"><strong>Consigue 50% de descuento en tu primer plan de MemberPress<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Con una garant\u00eda de devoluci\u00f3n del dinero de 14 d\u00edas<\/em>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Online_Programs_Beat_Trading_Hours_for_Dollars\"><\/span>Por qu\u00e9 los programas en l\u00ednea son mejores que el \u00abtrading hours for dollars\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Los clientes disfrutan de mayor comodidad y de un precio m\u00e1s bajo. <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pueden entrenar en casa, en la oficina o en una habitaci\u00f3n de hotel, y pagan menos de lo que pagar\u00edan por sesiones presenciales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Los gastos generales son menores y la audiencia es mucho mayor. <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">No hay que pagar alquiler por un estudio ni desplazarse al trabajo, y no es necesario que todos tus clientes vivan cerca de ti.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Adem\u00e1s, obtienes ingresos recurrentes. <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de depender de los pagos por sesiones puntuales, puedes vender tu programa como una suscripci\u00f3n mensual o anual. As\u00ed, un mes con mucha actividad se convierte en una fuente de ingresos predecible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero incluso por Internet, un entrenador solo puede prestar una atenci\u00f3n personalizada limitada. Esa es la cuesti\u00f3n <a href=\"https:\/\/memberpress.com\/es\/features\/coachkit-coaching-platform-wordpress\/\">CoachKit\u2122<\/a> est\u00e1 dise\u00f1ado para resolver, y lo veremos en el paso 4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Sell_Fitness_Programs_Online_With_WordPress\"><\/span>C\u00f3mo vender programas de fitness por Internet con WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">1. Definir un programa para cada tipo de cliente<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Empieza por algo espec\u00edfico. \u201cPrograma de fuerza de 12 semanas para madres primerizas\u201d se vende mejor que \u201centrenamiento f\u00edsico general\u201d, porque la persona adecuada lo lee y piensa <em>ese soy yo<\/em>. Puedes a\u00f1adir m\u00e1s programas m\u00e1s adelante (y con CoachKit\u2122, no hay l\u00edmite en cuanto al n\u00famero).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Configura tu sitio web de WordPress<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress es gratuito y todo lo que hay en \u00e9l te pertenece: tu contenido, tu lista de clientes y tus ingresos. Si empiezas desde cero, <a href=\"https:\/\/memberpress.com\/es\/blog\/building-an-online-membership-site-using-wordpress\/\">esta gu\u00eda para crear un sitio web de membres\u00eda en WordPress<\/a> explica los conceptos b\u00e1sicos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Instala MemberPress y crea tus niveles de afiliaci\u00f3n<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress se encarga de los pagos, la facturaci\u00f3n peri\u00f3dica y de gestionar qui\u00e9n puede ver qu\u00e9. Aqu\u00ed es donde la pol\u00edtica de precios se vuelve flexible:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una suscripci\u00f3n mensual a tu biblioteca de v\u00eddeos de entrenamiento<\/li>\n\n\n\n<li>Un nivel premium que incluye asesoramiento personalizado<\/li>\n\n\n\n<li>Un periodo de prueba gratuito para que los nuevos clientes puedan probar tu programa antes de comprometerse<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">Ofrece varios niveles de precios<\/a> te permite atender a clientes con diferentes presupuestos sin tener que rebajar tu mejor oferta.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Crea tu programa de coaching con CoachKit\u2122<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed es donde la venta de un PDF con rutinas de entrenamiento se convierte en un verdadero servicio de entrenamiento a gran escala. Con CoachKit\u2122, puedes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Establece objetivos, hitos y h\u00e1bitos<\/strong> para cada cliente, para que puedan ver su progreso y seguir adelante. Los hitos marcan los grandes logros; los h\u00e1bitos son las pr\u00e1cticas diarias que les permiten alcanzarlos.<\/li>\n\n\n\n<li><strong>Ofrece a los clientes un panel de control personalizado<\/strong> donde su programa, sus avances y los pr\u00f3ximos pasos se recogen en un \u00fanico lugar.<\/li>\n\n\n\n<li><strong>Agrupar a los clientes en cohortes<\/strong> para que puedas ejecutar el mismo programa para varias personas a la vez. <\/li>\n\n\n\n<li><strong>Ejecuta tantos programas como quieras.<\/strong> Muchas plataformas de coaching cobran m\u00e1s por cada programa que a\u00f1ades. CoachKit\u2122 no lo hace.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, un entrenador de fuerza podr\u00eda ofrecer programas distintos para principiantes, clientas en el periodo posparto y levantadores de pesas, y luego agruparlos en una \u00fanica suscripci\u00f3n con acceso completo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"O1\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear y vender un programa de coaching online en WordPress w\/ CoachKit\u2122 por MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/geQ3dlugk6M?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">C\u00f3mo crear un programa de coaching online en WordPress con CoachKit<strong>\u2122<\/strong> (Tutorial completo)<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5. A\u00f1adir cursos y descargas digitales<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/docs\/getting-started-with-memberpress-courses\/\">Cursos MemberPress<\/a> te permite crear programas a tu propio ritmo que siguen generando ingresos mientras impartes clases (o mientras duermes). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/memberpress.com\/es\/blog\/ai-course-generator\/\">Generador de cursos de AI<\/a> Esto agiliza el proceso: describe el tipo de programa, los objetivos de tus clientes y tu enfoque de entrenamiento, y la herramienta crea la estructura con secciones, lecciones y cuestionarios de progreso. A continuaci\u00f3n, a\u00f1ades tus propios entrenamientos y tus conocimientos especializados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede <a href=\"https:\/\/memberpress.com\/es\/blog\/manage-downloadable-files-on-your-membership-site\/\">vender descargas digitales<\/a> como planes de entrenamiento y libros electr\u00f3nicos, o <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\">planes de comidas y equipamiento a trav\u00e9s de una tienda exclusiva para socios<\/a>. Si formas a otros entrenadores, incluso puedes <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-certification-program-with-wordpress-or-just-offer-certificates-to-your-students\/\">crear un curso de certificaci\u00f3n<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Deja que los clientes reserven sus propias sesiones<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Para llamadas en directo, con\u00e9ctate <a href=\"https:\/\/memberpress.com\/go\/simplyschedule\/\" rel=\"sponsored\">Simplemente concierte una cita<\/a> o <a href=\"https:\/\/calendly.com\/\">Calendly<\/a>. Los clientes eligen la hora que m\u00e1s les convenga y t\u00fa estableces tu disponibilidad.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. Haz que otras personas vendan por ti<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Con <a href=\"https:\/\/memberpress.com\/es\/addons\/easyaffiliate\/\">Afiliaci\u00f3n f\u00e1cil<\/a>, tus clientes satisfechos y tus socios de fitness pueden promocionar tus programas a cambio de una comisi\u00f3n. <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-easy-affiliate-with-memberpress\/\">Solo les pagas cuando realizan una venta<\/a>, as\u00ed que se trata de un equipo de ventas sin sueldos.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"BrlnF44KXhVKsiXw2Hw7kL0uCdfOvpziZUZeh5JrNAqQyb1s68ocjEqtUBFAtgJmMRRnx68loyukGm5c7eTb9YH3WIVGE\"><div class=\"responsive-video\"><iframe title=\"\u00bfDeber\u00eda crear un sitio web de socios de fitness? (+ 5 ejemplos)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FehaOGV4dlA?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> \u00bfDeber\u00eda crear un sitio web de socios de fitness? (+5 ejemplos reales)<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" style=\"border-top-left-radius:300px;border-top-right-radius:300px;border-bottom-left-radius:300px;border-bottom-right-radius:300px;background:linear-gradient(264deg,rgb(245,122,16) 0%,rgb(208,52,1) 100%)\"> <strong>Consigue un descuento de 50% en tu primer plan<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Incluye CoachKit\u2122 en el Plan Growth. Garant\u00eda de devoluci\u00f3n del dinero de 14 d\u00edas.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dos_and_Donts_for_Selling_a_Workout_Program_Online\"><\/span>Lo que hay que hacer y lo que no hay que hacer a la hora de vender un programa de entrenamiento por Internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00cd: elabora un programa estructurado.<\/strong> Un mont\u00f3n de ejercicios no es un programa. Crea una progresi\u00f3n clara hacia un objetivo concreto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00cd, utiliza historias de \u00e9xito reales.<\/strong> <a href=\"https:\/\/memberpress.com\/es\/blog\/collect-and-use-testimonials-effectively\/\">Testimonios<\/a> Los testimonios de clientes reales generan confianza m\u00e1s r\u00e1pido que cualquier cosa que digas sobre ti mismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00cd, combina contenido en directo y grabado.<\/strong> Las sesiones grabadas ofrecen flexibilidad; las en directo fomentan la conexi\u00f3n. La mayor\u00eda de los clientes quieren un poco de ambas cosas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NO te quedes en silencio despu\u00e9s de la venta.<\/strong> Respuesta <a href=\"https:\/\/memberpress.com\/es\/blog\/powerful-ways-to-gather-customer-feedback-on-your-membership-site\/\">preguntas y comentarios<\/a> r\u00e1pidamente y <a href=\"https:\/\/memberpress.com\/es\/features\/premium-community-forums\/\">ofrecer a los miembros una comunidad<\/a> formar parte de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NO prometas m\u00e1s de lo que puedes cumplir.<\/strong> \u201cPierde 20 libras en 2 semanas\u201d puede que genere un clic, pero no conseguir\u00e1 que se renueve la suscripci\u00f3n. Muestra avances reales y objetivos realistas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Next_Step\"><\/span>Tu pr\u00f3ximo paso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No hace falta que tengas todo el negocio montado antes de empezar. Elige un programa, config\u00faralo en MemberPress e invita a unos cuantos clientes a probarlo. Aprender\u00e1s m\u00e1s de tus primeros 10 miembros que de meses de planificaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna duda sobre c\u00f3mo poner en marcha tu negocio de fitness online? No dudes en preguntar en los comentarios. Y si quieres m\u00e1s consejos, <a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\">suscr\u00edbase al blog de MemberPress<\/a>!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><em>Consiga MemberPress hoy mismo<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Todo lo que necesitas para vender programas de fitness por Internet, con CoachKit\u2122 integrado.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" style=\"border-top-left-radius:300px;border-top-right-radius:300px;border-bottom-left-radius:300px;border-bottom-right-radius:300px;background:linear-gradient(264deg,rgb(245,122,16) 0%,rgb(208,52,1) 100%)\"><strong>Consigue 50% con un descuento de MemberPress<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Garant\u00eda de devoluci\u00f3n del dinero de 14 d\u00edas<\/em>e<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Aprende a vender programas de fitness online con WordPress, y escala como nunca cre\u00edste posible, gracias a MemberPress w\/ CoachKit\u2122.<\/p>","protected":false},"author":73814,"featured_media":59951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[658,134,102],"tags":[709,70,710],"class_list":["post-21728","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-ideas","category-how-to-2","category-monetization","tag-fitness-program","tag-membership-site","tag-workout-program","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Ready to start an online fitness website? 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