{"id":21972,"date":"2020-07-06T09:00:00","date_gmt":"2020-07-06T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=21972"},"modified":"2022-03-31T15:01:13","modified_gmt":"2022-03-31T21:01:13","slug":"how-to-write-a-killer-call-to-action-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/","title":{"rendered":"C\u00f3mo escribir una llamada a la acci\u00f3n (CTA) perfecta para su sitio web"},"content":{"rendered":"\n

Take a look at your membership site\u2014are your visitors compelled to take action anywhere?<\/p>

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QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>

\u00bfQu\u00e9 es una CTA?<\/a><\/li>
Cualidades de una gran CTA<\/a><\/li>
Aspectos a tener en cuenta al redactar una CTA<\/a><\/li>
\u00bfD\u00f3nde puede utilizar una CTA?<\/a><\/li>
\u00bfQu\u00e9 CTA es mejor utilizar?<\/a><\/li>
Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Su llamada a la acci\u00f3n (CTA) es una de las partes m\u00e1s importantes de su estrategia de marketing en su sitio web, y puede ser f\u00e1cilmente la diferencia entre un programa de afiliaci\u00f3n exitoso y un programa de afiliaci\u00f3n fallido.<\/p>\n\n\n\n
In this post, we\u2019re going to show you why CTAs are so important, how to begin implementing them into your membership website, and how to ensure that they are irresistible!<\/p>\n\n\n\n
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\u00bfSab\u00eda que puede crear un sitio de afiliaci\u00f3n utilizando MemberPress? Empiece hoy mismo <\/a><\/p>\n\n\n\n
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<\/span>\u00bfQu\u00e9 es una CTA?<\/strong><\/span><\/h2>\n\n\n\n
Llamada a la acci\u00f3n<\/em>o CTA, es un t\u00e9rmino que describe cualquier frase o palabra destinada a motivar a un cliente a realizar una acci\u00f3n espec\u00edfica.\u00a0<\/p>\n\n\n\n
Con las CTA, puede animar a las personas que visitan su sitio de afiliaci\u00f3n, le siguen en las redes sociales o leen sus correos electr\u00f3nicos a realizar una acci\u00f3n espec\u00edfica con su afiliaci\u00f3n. Esto puede incluir hacer cosas como unirse, actualizar su membres\u00eda, aprovechar una venta, o cualquiera que sea su objetivo espec\u00edfico.\u00a0<\/p>\n\n\n\n
CTAs can be a button, link, or form that clearly communicates to users that, if they perform a specific action, they\u2019ll benefit in a certain way. It could be things like entering a contest, receiving a freebie in their email, or subscribing to updates on your business blog. <\/p>\n\n\n\n
El objetivo principal de una CTA es aumentar la interacci\u00f3n con su empresa, lo que conducir\u00e1 a un aumento de las conversiones.<\/p>\n\n\n\n
<\/span>Cualidades de una gran CTA<\/strong><\/span><\/h2>\n\n\n\n
A la hora de redactar una CTA realmente impactante, hay que tener en cuenta algunas caracter\u00edsticas:<\/p>\n\n\n\n
Palabras claras y aplicables<\/strong>. Be sure that your CTA clearly states exactly what you want the customer to do. Use terms like, \u201cread more,\u201d \u201csubscribe now,\u201d \u201cbuy now,\u201d and so on to create a sense of urgency and compel your users to take action.<\/li>
Centrado en los valores<\/strong>. You know your membership has value, but your potential customers don\u2019t\u2014be sure to let them know! Detail how your online business can benefit them, and don\u2019t be afraid to include testimonials and stats on the great work your small business is doing.<\/li>
Combustibles Intriga<\/strong>. It\u2019s easy to tell people, \u201cHey! I have a membership site! Join me!\u201d But what progress would that really make? Bring people in by tapping into what interests and concerns them, so they\u2019ll want to learn more about your membership website. Start off with a question or testimonial, or discuss a common problem\u2014this will make people want to hear more of what you have to say and open to hearing your solution.<\/li>
Muestra ventajas claras<\/strong>. Never forget to clearly lay out the benefits of joining your membership site, so your customers understand what they\u2019re paying for and why they should jump on the opportunity.<\/li>
Lenguaje realista<\/strong>. No one likes being made to feel they\u2019re beneath others, so don\u2019t communicate that sentiment to your customers. Be relatable. Let customers know you\u2019ve been in their shoes before and simply want to help. Use your CTAs to show the heart and soul of yourself and your business.<\/li><\/ul>\n\n\n\n
<\/span>Aspectos a tener en cuenta al redactar una CTA<\/strong><\/span><\/h2>\n\n\n\n
Estas son algunas cosas en las que debe pensar al escribir y editar su CTA:<\/p>\n\n\n\n
Don\u2019t be long-winded<\/strong>. CTAs aren\u2019t supposed to be long but should be short, sweet, and direct. There\u2019s no need for a long list of instructions or extra information. That kind of content can turn your customers off and send them away before they even have time to understand what you\u2019re offering.<\/li>
Saber qu\u00e9 quiere que haga el cliente<\/strong>. Antes de empezar a escribir la CTA, necesita saber exactamente qu\u00e9 quiere que hagan sus consumidores. \u00bfEst\u00e1 buscando m\u00e1s suscriptores de correo electr\u00f3nico? \u00bfQuiere m\u00e1s tr\u00e1fico para su sitio de afiliaci\u00f3n? \u00bfQuiere visitas a su \u00faltimo blog o v\u00eddeo de YouTube? Analice sus objetivos con antelaci\u00f3n y escribir su CTA ser\u00e1 pan comido.<\/li>
Considere la posibilidad de a\u00f1adir incentivos<\/strong>. Who doesn\u2019t like an extra little incentive to do something? If you can, it\u2019s always a good idea to include an incentive in your CTA. This can be anything from a free piece of content to a contest entry or even a discount on a membership.<\/li>
Utilizar un lenguaje que evoque emociones<\/strong>. Just as it\u2019s important to use clear, actionable words, you want to use words and phrases that elicit a strong response from customers. If you want your audience to be excited about your membership business, your content needs to show that you are excited about your business, as well.<\/li><\/ul>\n\n\n\n
<\/span>\u00bfD\u00f3nde puede utilizar una CTA?<\/strong><\/span><\/h2>\n\n\n\n
Las CTA pueden utilizarse en varios lugares de su estrategia de marketing:<\/p>\n\n\n\n
En su sitio web. <\/strong>Pop-ups en su sitio web, en entradas de blog, banners del sitio web, barras laterales<\/li>
En sus correos electr\u00f3nicos<\/strong>. Enlaces, botones o banners en sus correos electr\u00f3nicos<\/li>
Formularios<\/strong>. Formularios de contacto<\/li><\/ul>\n\n\n\n
\u00bfSab\u00eda que puede a\u00f1ada f\u00e1cilmente pop-ups a su sitio web con Optinmonster<\/a>? Tambi\u00e9n puede a\u00f1ade formularios a tu sitio web WordPress con WPForms<\/a>!<\/p>\n\n\n\n
Puede incluir una CTA en cualquier lugar en el que necesite que sus clientes realicen una acci\u00f3n. Y, como ya hemos mencionado, lo mejor de las CTA es que pueden adoptar muchas formas diferentes, como botones, enlaces, banners y mucho m\u00e1s.<\/p>\n\n\n\n
<\/span>\u00bfQu\u00e9 CTA es mejor utilizar?<\/strong><\/span><\/h2>\n\n\n\n
Ahora que sabe que las CTA se pueden utilizar de varias formas y en varios lugares de su sitio web, la siguiente pregunta que puede hacerse es qu\u00e9 m\u00e9todo o tipo de CTA es mejor utilizar.<\/p>\n\n\n\n
Answer: There is no correct answer! Every business is different, and what may work for one membership site may not necessarily work for another. This is why it\u2019s so important to test out different methods to see which one works best for your business. <\/p>\n\n\n\n
Puede experimentar con el tama\u00f1o y el color de sus botones CTA, la colocaci\u00f3n del texto y los enlaces, los tipos de ventanas emergentes y muchos otros elementos para ver cu\u00e1l beneficia m\u00e1s a su negocio.<\/p>\n\n\n\n
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MemberPress facilita la gesti\u00f3n de su negocio de suscripciones ayud\u00e1ndole a automatizar el proceso. Cree ahora con nosotros el sitio de socios definitivo.<\/a><\/p>\n\n\n\n
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<\/span>Reflexiones finales<\/strong><\/span><\/h2>\n\n\n\n
Creating a CTA may seem like a daunting task initially, but it doesn\u2019t have to be as hard as you might think. If you keep the tips that we mentioned above in mind, you\u2019ll be sure to create CTAs your customers won\u2019t be able to resist.<\/p>\n\n\n\n
Si le ha gustado este art\u00edculo, puede que le interese seguir leyendo sobre temas relacionados con las CTA, como por ejemplo c\u00f3mo crear p\u00e1ginas de contacto que generen conversiones<\/a>, seguimiento de enlaces y clics a su sitio de afiliaci\u00f3n<\/a>o nuestro post sobre generar visitas recurrentes<\/a>.<\/p>\n\n\n\n
S\u00edganos en Facebook<\/strong><\/a> \u00bfquieres m\u00e1s contenidos? Tambi\u00e9n puede encontrar MemberPress en Twitter<\/strong><\/a> y Instagram<\/strong><\/a>.<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
Take a look at your membership site\u2014are your visitors compelled to take action anywhere? Your call to action (CTA) is one of the most important parts of your marketing strategy on your website, and it can easily be the difference between a successful membership program and a failing membership program. In this post, we\u2019re going [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":21977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,94],"tags":[775,70,322],"class_list":{"0":"post-21972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"category-marketing","10":"tag-call-to-action","11":"tag-membership-site","12":"tag-online-business","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t