{"id":22501,"date":"2020-08-10T07:00:00","date_gmt":"2020-08-10T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=22501"},"modified":"2026-03-02T12:14:20","modified_gmt":"2026-03-02T17:14:20","slug":"how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/","title":{"rendered":"C\u00f3mo mantener sus correos electr\u00f3nicos fuera del spam"},"content":{"rendered":"\n

Todo tu trabajo se pierde si tus correos electr\u00f3nicos acaban en la carpeta de spam. He aqu\u00ed c\u00f3mo mantenerlos fuera.<\/em><\/strong><\/p>

\n
QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
\u00bfPor qu\u00e9 los correos electr\u00f3nicos van al spam?<\/a>
No has obtenido el permiso de tus suscriptores\u00a0<\/a><\/li>
No ha incluido informaci\u00f3n correcta sobre su empresa\u00a0<\/a><\/li>
Poco compromiso con el correo electr\u00f3nico\u00a0<\/a><\/li>
Su no da una forma de darse de baja\u00a0<\/a><\/li>
Su correo electr\u00f3nico no tiene el formato adecuado\u00a0<\/a><\/li>
Utiliza palabras y frases desencadenantes\u00a0<\/a><\/li><\/ul><\/li>
C\u00f3mo mantener sus correos electr\u00f3nicos fuera de la carpeta de spam<\/a>
Pida a los suscriptores que confirmen con un doble opt-in<\/a><\/li>
Utilizar comprobadores de spam<\/a><\/li>
Utilice (o compre) su propio dominio autenticado<\/a><\/li>
Limpie peri\u00f3dicamente su lista de correo electr\u00f3nico<\/a><\/li>
Reformule sus l\u00edneas de asunto<\/a><\/li>
Utilizar un servidor SMTP personalizado para enviar correo electr\u00f3nico desde WordPress<\/a><\/li>
MemberPress Consejo profesional<\/a><\/li><\/ul><\/li>
Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Como propietario de una empresa de afiliaci\u00f3n, debe saber que marketing por correo electr\u00f3nico<\/a> es una parte importante de su estrategia global de marketing. <\/p>\n\n\n\n
As\u00ed que probablemente trabaje incansablemente para conseguir suscriptores de correo electr\u00f3nico, crear l\u00edneas de asunto que llamen la atenci\u00f3n, crear abridores s\u00f3lidos, desarrollar CTA dignos de conversi\u00f3n y establecer un calendario. Pero todo este trabajo es en vano si sus correos electr\u00f3nicos van directamente a la carpeta de spam.<\/p>\n\n\n\n
Y una vez que esos correos caen en la carpeta de spam, \u00a1ya no salen!<\/strong><\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver >> memberpress emails overview<\/figcaption><\/figure>\n\n\n\n<p>\u00bfPor qu\u00e9 tus correos electr\u00f3nicos siguen atascados en la carpeta de spam? \u00bfC\u00f3mo puedes superar este problema? En este art\u00edculo le explicamos <strong>algunas medidas que puede tomar para asegurarse de que sus correos llegan a la bandeja de entrada de sus suscriptores<\/strong>donde pertenecen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_Emails_Go_To_Spam\"><\/span>\u00bfPor qu\u00e9 los correos electr\u00f3nicos van al spam?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1024x683.jpg\" alt=\"Mujer frustrada por los correos basura\" class=\"wp-image-40788\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1536x1024.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-2048x1365.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1545x1030.jpg 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Los correos electr\u00f3nicos de marketing pueden acabar marcados como spam por muchas razones diferentes, y no todas tienen la misma soluci\u00f3n. A continuaci\u00f3n se enumeran algunas de las m\u00e1s comunes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No has obtenido el permiso de tus suscriptores\u00a0<\/h3>\n\n\n\n<p>Una de las formas en que sus correos electr\u00f3nicos pueden ser marcados como spam es si no obtuvo el permiso de sus suscriptores para enviarles correos electr\u00f3nicos en primer lugar. <\/p>\n\n\n\n<p>Si compra una lista de correo electr\u00f3nico (nota: esto es una <strong>mala idea<\/strong> e incluso ilegal en algunas zonas), si recibes correos electr\u00f3nicos de p\u00e1ginas de empresas, o incluso si recibes correos electr\u00f3nicos de tarjetas de visita que has reunido personalmente, sigues necesitando permiso para enviar mensajes de correo electr\u00f3nico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No ha incluido informaci\u00f3n correcta sobre su empresa\u00a0<\/h3>\n\n\n\n<p>Legalmente, est\u00e1 obligado a incluir una direcci\u00f3n v\u00e1lida para su empresa en sus correos electr\u00f3nicos. Si no facilitas esta informaci\u00f3n, o si la informaci\u00f3n se considera inexacta o no v\u00e1lida, tus correos electr\u00f3nicos pueden parecer spam y ser marcados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Poco compromiso con el correo electr\u00f3nico\u00a0<\/h3>\n\n\n\n<p>El compromiso no s\u00f3lo es importante en el marketing en redes sociales. Los proveedores de buzones supervisan los correos electr\u00f3nicos que reciben sus suscriptores y con los que interact\u00faan.<\/p>\n\n\n\n<p>Si se dan cuenta de que sus suscriptores no abren sus mensajes o no interact\u00faan con ellos, acabar\u00e1n por marcarlos como spam. Algunos proveedores de correo electr\u00f3nico incluso sugieren a los usuarios que se den de baja de la lista.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Su no da una forma de darse de baja\u00a0<\/h3>\n\n\n\n<p>Permitir a sus suscriptores la opci\u00f3n de darse de baja de su lista de correo electr\u00f3nico puede parecer algo malo, pero en realidad puede ahorrarle un mont\u00f3n de dolores de cabeza a largo plazo.\u00a0<\/p>\n\n\n\n<p>Si un suscriptor quiere darse de baja de su lista de correo electr\u00f3nico, y no tiene un enlace para hacerlo, es m\u00e1s probable que no participe en su correo electr\u00f3nico. Esto puede llevar al proveedor de correo a marcar el mensaje como spam. <\/p>\n\n\n\n<p>Si el cliente no ignora su correo electr\u00f3nico, podr\u00eda marcarlo como spam, lo que le pondr\u00eda a usted en el mismo aprieto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Su correo electr\u00f3nico no tiene el formato adecuado\u00a0<\/h3>\n\n\n\n<p>Si su bolet\u00edn electr\u00f3nico no est\u00e1 formateado correctamente, lo m\u00e1s probable es que el proveedor de correo lo marque como spam. Un mal formato incluye...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No apto para m\u00f3viles<\/li>\n\n\n\n<li>Demasiadas im\u00e1genes o im\u00e1genes de m\u00e1s de 102 kb<\/li>\n\n\n\n<li>Demasiado tiempo <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Utiliza palabras y frases desencadenantes\u00a0<\/h3>\n\n\n\n<p>Hay ciertas palabras o frases que puede estar utilizando en sus correos electr\u00f3nicos que est\u00e1n provocando que los filtros de spam consideren que su correo electr\u00f3nico es spam. Algunas de ellas son muy comunes y otras son exactamente lo que cabr\u00eda esperar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105.jpg\"><img decoding=\"async\" width=\"1024\" height=\"792\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1024x792.jpg\" alt=\"\" class=\"wp-image-40624\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1024x792.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-300x232.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-768x594.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1536x1188.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-220x170.jpg 220w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-794x614.jpg 794w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-884x684.jpg 884w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1332x1030.jpg 1332w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-670x518.jpg 670w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-156x121.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1080x835.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105.jpg 1969w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Palabras como <strong>ganador, sin riesgo, enhorabuena, duplica tu dinero, regalo, gana dinero extra<\/strong>, y m\u00e1s pueden activar un buz\u00f3n, haci\u00e9ndole creer que est\u00e1 intentando enviar un correo electr\u00f3nico con una estafa o contenido inseguro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Keep_Your_Emails_Out_of_the_Spam_Folder\"><\/span>C\u00f3mo mantener sus correos electr\u00f3nicos fuera de la carpeta de spam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704.jpg\"><img decoding=\"async\" width=\"1024\" height=\"753\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1024x753.jpg\" alt=\"\" class=\"wp-image-40789\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1024x753.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-300x221.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-768x565.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1536x1130.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-231x170.jpg 231w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-835x614.jpg 835w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-930x684.jpg 930w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1400x1030.jpg 1400w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-700x515.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-156x115.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1080x794.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704.jpg 2019w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Ahora que hemos abordado las razones m\u00e1s comunes por las que tus correos electr\u00f3nicos pueden acabar en la carpeta de spam, vamos a repasar algunas cosas que puedes hacer para evitarlo. A continuaci\u00f3n te explicamos c\u00f3mo asegurarte de que tus mensajes no vuelvan a la carpeta de spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_Subscribers_to_Confirm_with_a_Double_Opt-In\"><\/span>Pida a los suscriptores que confirmen con un doble opt-in<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El permiso de los suscriptores de correo electr\u00f3nico es fundamental. Cuando un nuevo suscriptor se inscriba en tu lista de correo electr\u00f3nico, aseg\u00farate de enviarle un correo electr\u00f3nico de seguimiento confirmando que est\u00e1 de acuerdo en recibir tus correos electr\u00f3nicos. <\/p>\n\n\n\n<p>Adem\u00e1s, no olvide recordar a sus suscriptores que a\u00f1adan sus correos electr\u00f3nicos a su lista permitida. De este modo, reducir\u00e1 las posibilidades de que su proveedor de correo electr\u00f3nico marque sus mensajes como spam. Esta simple acci\u00f3n mantendr\u00e1 altas sus tasas de entrega y de compromiso.<\/p>\n\n\n\n<p>He aqu\u00ed un ejemplo de mensaje de opt-in doble eficaz que puede enviar a sus suscriptores cuando se registren:<\/p>\n\n\n\n<p><em>ASUNTO: Confirme su suscripci\u00f3n<\/em><\/p>\n\n\n\n<p><em>Hola %FIRSTNAME%,<\/em><\/p>\n\n\n\n<p><em>Gracias por suscribirte. Haz clic en el siguiente enlace para confirmar tu suscripci\u00f3n y podr\u00e1s continuar.<\/em><\/p>\n\n\n\n<p><em>(Bot\u00f3n)<\/em><\/p>\n\n\n\n<p><em>Para no perderse nada de la acci\u00f3n:<\/em><\/p>\n\n\n\n<p><em>1. Siga las instrucciones de su proveedor de correo electr\u00f3nico aqu\u00ed: (enlace)<\/em><\/p>\n\n\n\n<p><em>2. A\u00f1ade mi correo electr\u00f3nico a tu lista de contactos.<\/em><\/p>\n\n\n\n<p><em>Hablaremos pronto,<\/em><\/p>\n\n\n\n<p><em>1TP6FIRMA%<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Spam_Checkers\"><\/span>Utilizar comprobadores de spam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si desea a\u00f1adir una capa adicional de protecci\u00f3n a sus correos electr\u00f3nicos antes de enviarlos, considere la posibilidad de utilizar verificadores de spam. <a href=\"https:\/\/mailmeteor.com\/spam-checker\" target=\"_blank\" rel=\"noopener nofollow\">Herramienta de MailMeteor<\/a> es uno que quiz\u00e1 quieras probar.<\/p>\n\n\n\n<p>Estas herramientas suelen funcionar de dos maneras. Por lo general, le permiten copiar y pegar el contenido de su correo electr\u00f3nico en su sistema, o le permiten enviar un correo electr\u00f3nico de prueba para ayudarle a determinar si es probable que su correo electr\u00f3nico active los filtros de spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Or_Purchase_Your_Own_Authenticated_Domain\"><\/span>Utilice (o compre) su propio dominio autenticado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aunque no es del todo desastroso utilizar un correo electr\u00f3nico de Gmail, Outlook o Yahoo para sus campa\u00f1as de correo electr\u00f3nico, puede hacer que sus correos electr\u00f3nicos vayan directamente al spam. Esto se debe a que el uso de esos nombres de dominio hace que tu direcci\u00f3n parezca menos profesional.<\/p>\n\n\n\n<p>Empresas de software de marketing por correo electr\u00f3nico (como <a href=\"https:\/\/memberpress.com\/go\/constant\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Contacto constante<\/a> y <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">ActiveCampaign<\/a>) est\u00e1n dise\u00f1ados espec\u00edficamente para las empresas que env\u00edan correos electr\u00f3nicos masivos.<\/p>\n\n\n\n<p>Por eso, cuando utilizas una cuenta personal o un correo electr\u00f3nico sin dominio, los programas de buzoneo pueden asumir que est\u00e1s enviando spam a sus clientes.\u00a0<\/p>\n\n\n\n<p>As\u00ed que aseg\u00farese de a\u00f1adir una direcci\u00f3n de correo electr\u00f3nico profesional a su software de marketing por correo electr\u00f3nico y autentif\u00edquela para demostrar que est\u00e1 autorizado a enviar correos electr\u00f3nicos desde la cuenta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regularly_Clean_Up_Your_Email_List\"><\/span>Limpie peri\u00f3dicamente su lista de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A medida que su lista de correo electr\u00f3nico crece, puede descubrir que algunas de las direcciones de correo electr\u00f3nico de sus suscriptores no son v\u00e1lidas. <\/p>\n\n\n\n<p>Tambi\u00e9n puede descubrir que tiene algunas direcciones de correo electr\u00f3nico de spam en su lista que no han sido detectadas por su filtro de spam o que han producido una serie de rebotes duros.\u00a0<\/p>\n\n\n\n<p>Limpiar estos correos electr\u00f3nicos y asegurarse de tener una lista ordenada y comprometida...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ayude a mantener sus correos electr\u00f3nicos fuera del spam<\/li>\n\n\n\n<li>Aumente el porcentaje de clics en sus correos electr\u00f3nicos<\/li>\n\n\n\n<li>Mejore la reputaci\u00f3n de sus listas con su software de marketing por correo electr\u00f3nico<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rework_Your_Subject_Lines\"><\/span>Reformule sus l\u00edneas de asunto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un error com\u00fan que cometen las empresas al enviar correos electr\u00f3nicos es no optimizar las l\u00edneas de asunto. La l\u00ednea de asunto del correo electr\u00f3nico es lo primero que ver\u00e1 el destinatario cuando interact\u00fae con el contenido, as\u00ed que hay que hacer que cuente.\u00a0<\/p>\n\n\n\n<p>NUNCA enga\u00f1e a sus clientes con la l\u00ednea de asunto (a nadie le gusta el clickbait). Pero haz que tu l\u00ednea de asunto sea lo m\u00e1s atractiva posible para que tus suscriptores est\u00e9n interesados en hacer clic. He aqu\u00ed un ejemplo <a href=\"https:\/\/coschedule.com\/email-subject-line-tester\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">gran herramienta de CoSchedule<\/a> para ayudarle a elaborar mejores asuntos de correo electr\u00f3nico.<\/p>\n\n\n\n<p>Lo mismo ocurre con el texto del preencabezado (ese peque\u00f1o fragmento que aparece despu\u00e9s del asunto). Es un espacio privilegiado, as\u00ed que aseg\u00farate de aprovecharlo para atraer al lector.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Custom_SMTP_Server_When_Sending_Email_from_WordPress\"><\/span>Utilizar un servidor SMTP personalizado para enviar correo electr\u00f3nico desde WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WordPress utiliza una funci\u00f3n de correo en PHP es para enviar correos electr\u00f3nicos. Muchos proveedores de alojamiento compartido no tienen esta funci\u00f3n configurada correctamente, o la tienen desactivada. Esto podr\u00eda causar que sus correos electr\u00f3nicos no se env\u00eden.\u00a0<\/p>\n\n\n\n<p>Utilizando <a href=\"https:\/\/maileroo.com\/smtp-service\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">Servicios de correo electr\u00f3nico SMTP<\/a> como <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">WP Mail SMTP<\/a>, Con SendGrid, MailGun y SendInBlue, puede enviar correos electr\u00f3nicos directamente desde WordPress sin preocuparse de si sus lectores los reciben o si se marcan como spam.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_dca85a343de853eef4bbc9bc5b260a5e\" href=\"https:\/\/memberpress.com\/es\/membership-email-deliverability-its-a-big-deal\/\" target=\"_blank\" class=\"button button-blue center\">LEER >>> Entregabilidad del correo electr\u00f3nico de los socios: \u00a1es importante!<\/a>\n<\/div>\n\n\n\n\n<p>Si todo esto le parece mucho que recordar, bueno... \u00a1lo es! Pero de eso se trata cuando se trata de llevar a cabo con \u00e9xito una campa\u00f1a de marketing por correo electr\u00f3nico. Cr\u00e9eme, el trabajo duro dar\u00e1 sus frutos a largo plazo.<\/p>\n\n\n\n<p>Una de las mejores formas de aumentar las tasas de apertura de sus correos electr\u00f3nicos es invertir en un <a href=\"https:\/\/memberpress.com\/es\/addons\/?s=email+marketing\" target=\"_blank\" rel=\"noopener\">plataforma de email marketing de alta calidad<\/a>. Estas plataformas incorporan verificadores y herramientas que le ayudar\u00e1n a crear correos electr\u00f3nicos que se abran en mucho menos tiempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Pro_Tip\"><\/span><em>MemberPress Consejo profesional<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><em>Varias de las plantillas de correo electr\u00f3nico automatizado MemberPress tienen asteriscos por defecto en la l\u00ednea de asunto y el cuerpo del correo electr\u00f3nico. Considere la posibilidad de eliminarlos para dar a sus correos electr\u00f3nicos un aspecto m\u00e1s personalizado.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Descubrir que tu correo electr\u00f3nico ha sido arrojado a la carpeta de spam nunca es divertido. Por suerte, hay formas de evitar los bloqueadores de spam y asegurarse de que tus palabras no acaban en la papelera.<\/p>\n\n\n\n<p>Con los consejos anteriores, podr\u00e1 mantener la mayor\u00eda de sus correos electr\u00f3nicos fuera del spam y al alcance de sus clientes.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Si busca m\u00e1s inspiraci\u00f3n para el marketing por correo electr\u00f3nico, no deje de consultar estas \u00fatiles publicaciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/es\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Mejor software de marketing por correo electr\u00f3nico<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" target=\"_blank\" rel=\"noopener\">Por qu\u00e9 y c\u00f3mo segmentar sus listas de correo electr\u00f3nico<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">C\u00f3mo realizar con \u00e9xito una campa\u00f1a de correo electr\u00f3nico<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u00bfTienes m\u00e1s preguntas sobre el spam? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>All your work is lost if your emails end up in the spam folder. Here\u2019s how to keep them out. As a membership business owner, you should know that email marketing is an important part of your overall marketing strategy. So you probably work tirelessly to gain email subscribers, craft attention-grabbing subject lines, create solid 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