{"id":22588,"date":"2020-08-17T08:00:00","date_gmt":"2020-08-17T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=22588"},"modified":"2020-09-08T09:51:20","modified_gmt":"2020-09-08T15:51:20","slug":"how-to-use-link-shorteners-in-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-use-link-shorteners-in-your-online-business\/","title":{"rendered":"C\u00f3mo utilizar acortadores de enlaces en su negocio en l\u00ednea"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si tu negocio basado en suscripciones tiene un blog, probablemente ya est\u00e9s familiarizado con los acortadores de enlaces. Utilizar acortadores de enlaces es una forma estupenda de compartir enlaces de forma f\u00e1cil y r\u00e1pida sin tener que incluir URL largas y complicadas en tus entradas.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac0b3b8f1a06\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0b3b8f1a06\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-link-shorteners-in-your-online-business\/#How_Can_Link_Shorteners_Benefit_My_Business\" >\u00bfC\u00f3mo pueden beneficiar a mi empresa los acortadores de enlaces?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-link-shorteners-in-your-online-business\/#Getting_Started_With_Link_Shorteners\" >Primeros pasos con los acortadores de enlaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-link-shorteners-in-your-online-business\/#How_To_Use_Pretty_Links_For_Link_Shortening\" >C\u00f3mo utilizar Pretty Links para acortar enlaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-link-shorteners-in-your-online-business\/#More_Link_Shortening_Options\" >M\u00e1s opciones para acortar enlaces<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-link-shorteners-in-your-online-business\/#Bitly\" >Bitly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-link-shorteners-in-your-online-business\/#Jetpack\" >Jetpack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-link-shorteners-in-your-online-business\/#Owly\" >Ow.ly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-link-shorteners-in-your-online-business\/#Rebrandly\" >Rebrandly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-link-shorteners-in-your-online-business\/#In_Conclusion\" >En conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Aunque los acortadores de enlaces son muy pr\u00e1cticos y f\u00e1ciles de utilizar, es importante comprender c\u00f3mo funcionan y qu\u00e9 opciones tienes a la hora de usarlos. En esta entrada, vamos a explicar a fondo los entresijos de los acortadores de enlaces, c\u00f3mo funcionan y c\u00f3mo sacarles el m\u00e1ximo partido en tu negocio online.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\"><em>\u00bfListo para iniciarte en el mundo de los negocios en l\u00ednea? <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\">\u00a1Empieza con MemberPress!<\/a><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_Link_Shorteners_Benefit_My_Business\"><\/span>\u00bfC\u00f3mo pueden beneficiar a mi empresa los acortadores de enlaces?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay varias razones por las que los acortadores de enlaces son excelentes para los negocios en l\u00ednea, entre ellas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Hiperv\u00ednculos m\u00e1s cortos y atractivos. <\/strong>A nadie le gusta que los enlaces largos y de aspecto desordenado saturen las publicaciones en redes sociales o las promociones de su empresa.<\/li><li><strong>Sin penalizaciones SEO<\/strong>. Tus enlaces nunca ser\u00e1n marcados como spam ni penalizados por Google.<\/li><li><strong>Menos margen de error<\/strong>. Cuando alguien intenta copiar o compartir un enlace m\u00e1s largo, es m\u00e1s probable que cometa errores, lo que significa que los posibles visitantes nunca llegar\u00e1n a ver tu p\u00e1gina web ni a conocer tu negocio. Los enlaces m\u00e1s cortos son m\u00e1s f\u00e1ciles de recordar, por lo que resultan m\u00e1s sencillos de compartir con otras personas.<\/li><li><strong>Capacidad de seguimiento<\/strong>. Dependiendo del servicio de acortamiento de enlaces que utilices, es posible que los enlaces acortados incluyan un rastreador. Esto significa que puedes realizar un seguimiento y ver cu\u00e1ntas personas interact\u00faan con tus enlaces y c\u00f3mo llegan a tu contenido.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Started_With_Link_Shorteners\"><\/span>Primeros pasos con los acortadores de enlaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de zambullirse en el mundo de los productos para acortar enlaces, le planteamos algunas cuestiones sobre las que quiz\u00e1 quiera reflexionar primero.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Muchos acortadores de enlaces tienen opciones gratuitas y de pago. Si encuentras un producto que te gusta y que tiene un coste, aseg\u00farate de mirar tu presupuesto y pensar en lo que tu negocio se puede permitir.<\/li><li>Ten en cuenta las necesidades de tu equipo de marketing. Si tu equipo est\u00e1 formado por un gran n\u00famero de personas que necesitan acceder a herramientas de acortamiento de enlaces por diferentes motivos, piensa en las funciones que necesitar\u00e1s. \u00bfNecesitar\u00e1 cada uno su propia cuenta? \u00bfO pueden compartir todos una misma cuenta de empresa?<\/li><li>Piense para qu\u00e9 necesita exactamente el acortador de URL. \u00bfNecesita esta herramienta simplemente para acortar enlaces? \u00bfRastrear clics? \u00bfPara ocultar enlaces de afiliados?&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Use_Pretty_Links_For_Link_Shortening\"><\/span>C\u00f3mo utilizar Pretty Links para acortar enlaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/pretty-links-memberpress-1024x618.png\" alt=\"\" class=\"wp-image-21474\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/pretty-links-memberpress-1024x618.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/pretty-links-memberpress-300x181.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/pretty-links-memberpress-768x463.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/pretty-links-memberpress-1536x926.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/pretty-links-memberpress-282x170.png 282w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/pretty-links-memberpress-840x507.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/pretty-links-memberpress-1134x684.png 1134w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/pretty-links-memberpress-700x422.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/pretty-links-memberpress-156x94.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/pretty-links-memberpress-1080x651.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/pretty-links-memberpress.png 1572w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/prettylinks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enlaces bonitos<\/a> es uno de los acortadores de enlaces m\u00e1s f\u00e1ciles de usar y completos del mercado, que te permite crear tus propios enlaces cortos personalizados. Este plugin de WordPress tiene una opci\u00f3n gratuita y otra de pago, y es muy sencillo empezar a usarlo.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Instale y active el plugin Pretty Links desde el directorio de plugins de WordPress<\/li><li>En el panel de administraci\u00f3n de Pretty Links, haga clic en <em>A\u00f1adir enlace bonito.<\/em><\/li><li>En la siguiente pantalla, a\u00f1ada la URL de destino, el enlace bonito, el t\u00edtulo y las notas.<\/li><li>Haga clic en <em>Cree <\/em>y ya tienes tu nuevo enlace acortado.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas creado tu enlace, ya podr\u00e1s compartirlo con tu p\u00fablico, realizar un seguimiento de los clics en el enlace y personalizar y descargar informes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pretty Links Lite puede descargarse gratuitamente desde el directorio de plugins de WordPress. Los planes de pago cuestan a partir de $99 al a\u00f1o.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/memberpress.com\/go\/pl\/pricing\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Pretty Links \u2192<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_Link_Shortening_Options\"><\/span>M\u00e1s opciones para acortar enlaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de Pretty Links, hay otras opciones:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bitly\"><\/span><a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bitly<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM-1024x518.png\" alt=\"\" class=\"wp-image-22591\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM-1024x518.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM-1536x776.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM-336x170.png 336w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM-840x425.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM-1216x615.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM-1832x926.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM-700x354.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM-1080x546.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/Image-2020-08-04-at-1.42.33-PM.png 1903w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Lo m\u00e1s probable es que Bitly sea uno de los primeros acortadores de URL de los que oigas hablar cuando empieces a informarte sobre herramientas de acortamiento de enlaces para peque\u00f1as empresas. Si tu empresa a\u00fan es bastante peque\u00f1a y no tienes muchos enlaces, puedes utilizar esta herramienta para acortar y compartir tus URL de forma f\u00e1cil y r\u00e1pida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otra gran ventaja de Bitly es que ofrece tanto una opci\u00f3n gratuita como una premium, \u00a1por lo que puedes empezar a utilizar Bitly independientemente del presupuesto de tu empresa! Adem\u00e1s, el plan de pago de este producto cuesta solo $29 al a\u00f1o con la suscripci\u00f3n anual.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/bitly.com\/pages\/pricing\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Bitly \u2192<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jetpack\"><\/span><a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jetpack<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack-1024x521.png\" alt=\"\" class=\"wp-image-22592\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack-300x153.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack-768x391.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack-1216x619.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack-1832x932.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack-1080x549.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/jetpack.png 1899w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Jetpack es un plugin de WordPress muy popular que se utiliza en muchas p\u00e1ginas web empresariales, pero \u00bfsab\u00edas que este plugin tambi\u00e9n cuenta con una herramienta para acortar enlaces?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas instalado Jetpack, encontrar\u00e1s la opci\u00f3n para crear enlaces cortos de WP.me al crear entradas y p\u00e1ginas en tu sitio web de WordPress. Lo \u00fanico que tienes que hacer es instalar Jetpack en tu panel de control de WordPress y activar la configuraci\u00f3n. \u00a1Y ya est\u00e1s listo para empezar!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta herramienta es muy pr\u00e1ctica, ya que puedes instalarla en WordPress y compartir f\u00e1cilmente enlaces acortados en cuesti\u00f3n de minutos. Sin embargo, no cuenta con funciones de seguimiento ni de personalizaci\u00f3n. Dicho esto, esta herramienta se puede utilizar de forma gratuita con el plugin Jetpack, por lo que es otra excelente alternativa si tu empresa tiene un presupuesto ajustado.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/memberpress.com\/go\/jetpack\/main\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Jetpack \u2192<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Owly\"><\/span><a href=\"https:\/\/hootsuite.com\/pages\/owly\" target=\"_blank\" rel=\"noreferrer noopener\">Ow.ly<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly-1024x520.png\" alt=\"\" class=\"wp-image-22593\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly-1024x520.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly-335x170.png 335w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly-1080x549.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/owly.png 1899w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfUtilizas actualmente la herramienta de gesti\u00f3n de redes sociales Hootsuite para tu negocio? Entonces ya tienes acceso a Ow.ly, su herramienta de acortamiento de enlaces.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes hacer un seguimiento de los enlaces en tu panel de control de Hootsuite y seguir tu progreso mientras gestionas tus plataformas de redes sociales. Este acortador de enlaces est\u00e1 disponible tanto en la opci\u00f3n gratuita como en la de pago de Hootsuite, a partir de $29 al mes.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/hootsuite.com\/pages\/owly\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Ow.ly \u2192<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rebrandly\"><\/span><a href=\"https:\/\/www.rebrandly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rebrandly<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly-1024x521.png\" alt=\"\" class=\"wp-image-22594\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly-300x153.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly-1080x549.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/rebrandly.png 1896w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Otro acortador de URL similar a Bitly es Rebrandly. Esta herramienta presume de contar con \u201clas funciones m\u00e1s avanzadas del mercado\u201d, entre las que se incluyen an\u00e1lisis, enrutamiento del tr\u00e1fico, espacios de trabajo y mucho m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rebrandly tiene una opci\u00f3n gratuita que permite 5.000 clics rastreados al mes, 500 enlaces de marca y mucho m\u00e1s. Sin embargo, los planes de pago empiezan en $29 al mes e incluyen funciones adicionales.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/rebrandly.com\/pricing\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Rebrandly \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\"><em>Gestione su sitio de afiliaci\u00f3n de forma f\u00e1cil y eficaz con MemberPress. <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\">\u00a1Empieza ya!<\/a><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>En conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los acortadores de enlaces son muy \u00fatiles para los propietarios de negocios en l\u00ednea por muchas razones, como la posibilidad de compartirlos, las capacidades de seguimiento y mucho m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elegir la herramienta de acortamiento de URL adecuada para tu empresa puede parecer un poco abrumador al principio, pero si has definido los objetivos de tu empresa y conoces tu presupuesto, deber\u00edas poder decidir qu\u00e9 herramienta de acortamiento de enlaces te resultar\u00e1 m\u00e1s \u00fatil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfUtilizas alguna herramienta para acortar enlaces en tu negocio online? Cu\u00e9ntanos cu\u00e1l utilizas en los comentarios.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, s\u00edguenos en <a href=\"https:\/\/www.facebook.com\/memberpress\"><strong>Facebook<\/strong><\/a> para ver m\u00e1s contenidos. Tambi\u00e9n puede encontrar Memberpress en <a href=\"https:\/\/twitter.com\/memberpress\"><strong>Twitter<\/strong><\/a> y <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>If your membership business has a blog, you\u2019re probably familiar with link shorteners. Using link shorteners is a great way to easily and quickly share links without including long, complicated URLs in your posts. Although link shorteners are extremely convenient and easy to implement, it\u2019s important to understand how they work and what your options [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":22600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,134,145],"tags":[789,462,322],"class_list":["post-22588","post","type-post","status-publish","format-standard","has-post-thumbnail","category-data-and-metrics","category-how-to-2","category-tools","tag-link-shorteners","tag-membership-business","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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