{"id":23696,"date":"2020-10-05T09:32:00","date_gmt":"2020-10-05T15:32:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23696"},"modified":"2020-09-28T10:27:53","modified_gmt":"2020-09-28T16:27:53","slug":"how-becoming-a-thought-leader-can-boost-your-sales","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-becoming-a-thought-leader-can-boost-your-sales\/","title":{"rendered":"C\u00f3mo convertirse en l\u00edder de opini\u00f3n puede aumentar sus ventas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El liderazgo intelectual es una idea relativamente nueva que ha cobrado mucha fuerza en los \u00faltimos a\u00f1os. Se ha convertido en una etiqueta popular porque comunica un estatus de \u00e9lite que s\u00f3lo unos pocos pueden alcanzar. Sin embargo, cualquiera puede convertirse en un l\u00edder intelectual en su campo e influir y educar a otros con un poco de trabajo duro y estrategia.&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad2e8ef02455\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad2e8ef02455\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-becoming-a-thought-leader-can-boost-your-sales\/#What_Is_A_Thought_Leader\" >\u00bfQu\u00e9 es un l\u00edder intelectual?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-becoming-a-thought-leader-can-boost-your-sales\/#How_To_Become_A_Thought_Leader\" >C\u00f3mo convertirse en l\u00edder de opini\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-becoming-a-thought-leader-can-boost-your-sales\/#Learn_And_Define_Your_Niche\" >Conozca y defina su nicho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-becoming-a-thought-leader-can-boost-your-sales\/#Diversify_Your_Content\" >Diversifique sus contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-becoming-a-thought-leader-can-boost-your-sales\/#Be_Visible\" >Sea visible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-becoming-a-thought-leader-can-boost-your-sales\/#Never_Stop_Learning\" >Nunca dejes de aprender<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-becoming-a-thought-leader-can-boost-your-sales\/#How_Thought_Leadership_Boosts_Sales\" >C\u00f3mo el liderazgo intelectual aumenta las ventas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-becoming-a-thought-leader-can-boost-your-sales\/#Increases_Brand_Awareness\" >Aumenta la notoriedad de la marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-becoming-a-thought-leader-can-boost-your-sales\/#Shortens_the_Buyers_Journey\" >Acorta el proceso de compra<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/how-becoming-a-thought-leader-can-boost-your-sales\/#Makes_Your_Business_More_Trustworthy\" >Aumenta la confianza en su empresa<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/how-becoming-a-thought-leader-can-boost-your-sales\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">En este post, explicaremos qu\u00e9 es el liderazgo de pensamiento, qu\u00e9 se necesita para convertirse en un l\u00edder de pensamiento y c\u00f3mo alcanzar este estatus puede influir en las ventas.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e6e7e9\"><em>\u00bfEst\u00e1 listo para llevar su negocio de afiliaci\u00f3n en l\u00ednea al siguiente nivel? <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\">Empiece hoy mismo con MemberPress<\/a>!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_A_Thought_Leader\"><\/span><strong>\u00bfQu\u00e9 es un l\u00edder intelectual?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El t\u00e9rmino \"<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-thought-leadership-and-when-you-should-use-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u00edder de opini\u00f3n<\/a>\"Se refiere a una persona o empresa que es considerada por un gran grupo de personas como una autoridad y una fuente de informaci\u00f3n cre\u00edble en un campo espec\u00edfico. Su sabidur\u00eda y conocimientos son muy apreciados y su palabra se considera valiosa en su comunidad.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un l\u00edder de opini\u00f3n puede ser un orador p\u00fablico, un acad\u00e9mico, un empresario o cualquier persona en un campo espec\u00edfico cuya palabra haya demostrado ser acertada y valiosa. Para ser un l\u00edder de opini\u00f3n no es necesario tener cierto nivel de \u00e9xito, dinero o contactos.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Become_A_Thought_Leader\"><\/span><strong>C\u00f3mo convertirse en l\u00edder de opini\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Convertirse en un l\u00edder de opini\u00f3n no es una tarea imposible; sin embargo, requerir\u00e1 trabajo duro, dedicaci\u00f3n y constancia. A continuaci\u00f3n te indicamos algunas cosas que debes hacer si quieres alcanzar este estatus en tu sector.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Learn_And_Define_Your_Niche\"><\/span><strong>Conozca y defina su nicho<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque todo el mundo tiene talentos y habilidades en algunas \u00e1reas, nadie es experto en todo. T\u00f3mate un tiempo para pensar en qu\u00e9 eres realmente bueno, de qu\u00e9 sabes mucho y qu\u00e9 te apasiona de verdad. Utiliza esta informaci\u00f3n para definir tu nicho, centrarte exclusivamente en ese tema y construir tu liderazgo de pensamiento en torno a \u00e9l.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diversify_Your_Content\"><\/span><strong>Diversifique sus contenidos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No se puede ser un l\u00edder de opini\u00f3n eficaz si no se hace un buen uso de los <a href=\"https:\/\/adespresso.com\/blog\/main-different-types-content-use\/\" target=\"_blank\" rel=\"noreferrer noopener\">diferentes tipos de contenidos<\/a>. Los l\u00edderes de opini\u00f3n m\u00e1s eficaces suelen utilizar varios tipos de contenidos para llegar a su p\u00fablico e influir en \u00e9l. Usted debe compartir con su audiencia utilizando alguna combinaci\u00f3n de v\u00eddeo, entradas de blog, art\u00edculos de invitados, podcasts, infograf\u00edas, correos electr\u00f3nicos, etc.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Visible\"><\/span><strong>Sea visible<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque a nadie le gusta una persona que parece ensimismada, no hay nada malo en ser visible y hacer part\u00edcipe a su p\u00fablico de las grandes cosas que usted y su empresa est\u00e1n haciendo. De hecho, hacerlo (con tacto) es un aspecto importante para establecerse como l\u00edder de opini\u00f3n. Asista a actos p\u00fablicos, intervenga en paneles, realice obras de caridad o participe en <a href=\"http:\/\/givemesight.org\/the-value-of-philanthropy-in-business\/#:~:text=Personal%20satisfaction,you%20deserve%20as%20a%20person.&amp;text=There%20are%20plenty%20of%20other,a%20better%20place%20to%20live.\" target=\"_blank\" rel=\"noreferrer noopener\">promociones filantr\u00f3picas<\/a>A continuaci\u00f3n, comparta estos esfuerzos con su p\u00fablico. Aunque su inversi\u00f3n en estas \u00e1reas puede no resultar en un retorno inmediato, con el tiempo, recorrer\u00e1n un largo camino hacia el establecimiento de su autoridad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Never_Stop_Learning\"><\/span><strong>Nunca dejes de aprender<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otra parte muy importante de ser un l\u00edder de opini\u00f3n eficaz e impactante es no dejar nunca de aprender. Dedique siempre tiempo a aprender m\u00e1s sobre su nicho y a mejorar su forma de operar en \u00e9l. Lee libros, asiste a talleres, habla con gente de tu sector y establece contactos para mejorar tu marca y tu influencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Thought_Leadership_Boosts_Sales\"><\/span><strong>C\u00f3mo el liderazgo intelectual aumenta las ventas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es probable que ya tenga una idea general de que el liderazgo de pensamiento puede afectar positivamente a los negocios en l\u00ednea, pero a continuaci\u00f3n se presentan algunas de las formas espec\u00edficas en que convertirse en una autoridad puede construir su negocio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increases_Brand_Awareness\"><\/span><strong>Aumenta la notoriedad de la marca<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El liderazgo de pensamiento es un medio de crear conciencia de marca de una manera que la publicidad de pago simplemente no puede. Esto se debe a que, como l\u00edder de opini\u00f3n, usted, como persona, est\u00e1 \u00edntimamente relacionado con la promoci\u00f3n de su marca. Cuando elabora contenidos, da conferencias o establece contactos con otros empresarios, su marca est\u00e1 conectada a usted personalmente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shortens_the_Buyers_Journey\"><\/span><strong>Acorta el proceso de compra<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de aumentar la notoriedad de la marca, convertirse en un l\u00edder de opini\u00f3n en su sector puede realmente <a href=\"https:\/\/blog.influenceandco.com\/thought-leaderships-role-in-the-buyers-journey\" target=\"_blank\" rel=\"noreferrer noopener\">acortar el proceso de conversi\u00f3n<\/a> para sus clientes. A los clientes les influye mucho cu\u00e1nta gente est\u00e1 familiarizada con usted y sus productos, y es m\u00e1s probable que quieran trabajar con usted si saben que es una autoridad en un tema relacionado con esos productos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando un cliente encuentra su producto o servicio y se da cuenta de que ya tiene algunos conocimientos sobre su empresa o sobre usted, tiene m\u00e1s confianza en lo que usted ofrece y es m\u00e1s probable que compre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Makes_Your_Business_More_Trustworthy\"><\/span><strong>Aumenta la confianza en su empresa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como hemos dicho antes, los clientes acuden en masa a una empresa o persona en la que sienten que pueden confiar. Establecerse como alguien que conoce los entresijos de su sector espec\u00edfico y como alguien que puede guiar eficazmente a las personas para que tomen las decisiones correctas para su negocio, inspirar\u00e1 a los compradores a confiar en su palabra cuando recomiende un producto u ofrezca su propio producto como una buena opci\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e6e7e9\"><em>D\u00e9 el gran salto a la iniciativa empresarial en l\u00ednea con MemberPress - <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\">empiece hoy mismo<\/a>!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Reflexiones finales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El liderazgo de pensamiento no es un logro dif\u00edcil de alcanzar s\u00f3lo al alcance de los afortunados. Puedes convertirte en un l\u00edder intelectual si te lo propones. Aseg\u00farate de no dejar nunca de aprender, de estar siempre abierto a la creaci\u00f3n de redes y de centrarte activamente en tu nicho espec\u00edfico para poder ayudar con \u00e9xito a tu audiencia e impulsar las ventas de tu negocio online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede consultar las siguientes entradas de nuestro blog:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/networking-tips-for-online-business-owners\/\">Consejos de networking para empresarios en l\u00ednea<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/how-to-plan-a-meetup-for-your-membership-customers\/\">C\u00f3mo planificar un encuentro para sus clientes afiliados<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/how-to-use-influencers-to-grow-your-membership-business\/\">C\u00f3mo utilizar a las personas influyentes para hacer crecer su negocio de afiliaci\u00f3n<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este post, s\u00edguenos en <a href=\"https:\/\/www.facebook.com\/memberpress\"><strong>Facebook<\/strong><\/a> para ver m\u00e1s contenidos. Tambi\u00e9n puede encontrar Memberpress en <a href=\"https:\/\/twitter.com\/memberpress\"><strong>Twitter<\/strong><\/a> y <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Thought leadership is a relatively new idea that\u2019s gained a lot of momentum in the past few years. It\u2019s become a popular label because it communicates an elite status that only a select few can achieve. However, anyone can become a thought leader in their field and influence and educate others with a bit of [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":23697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[322,204,798],"class_list":["post-23696","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","tag-online-business","tag-sales","tag-thought-leader","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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