{"id":23868,"date":"2021-04-12T07:38:00","date_gmt":"2021-04-12T13:38:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23868"},"modified":"2022-11-16T15:15:48","modified_gmt":"2022-11-16T22:15:48","slug":"do-you-need-members-only-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/","title":{"rendered":"C\u00f3mo saber si su empresa necesita un sitio s\u00f3lo para miembros"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Un sitio web de afiliaci\u00f3n puede ser una forma excelente de conseguir la participaci\u00f3n de los usuarios y un flujo de ingresos recurrentes. Un asombroso <a href=\"https:\/\/memberpress.com\/es\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% de empresas<\/a> afirman que un modelo basado en suscripciones les ayuda a crear relaciones duraderas con los clientes. Sin embargo, un sitio solo para miembros puede no ser lo m\u00e1s adecuado para todas las marcas.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac0a1d91e6e6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0a1d91e6e6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\" >Sitios exclusivos para socios y por qu\u00e9 puede necesitar uno<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\" >C\u00f3mo saber si su empresa necesita un sitio s\u00f3lo para miembros (4 maneras de saberlo)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#1_You_Have_a_Substantial_Existing_Audience\" >1. Tiene una audiencia importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#2_Your_Product_Makes_a_Difference\" >2. Su producto marca la diferencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#3_You_Publish_Content_Regularly\" >3. Publica contenidos con regularidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#4_You_Have_a_Long-Term_Plan\" >4. Tiene un plan a largo plazo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Para dirigir con \u00e9xito un negocio basado en suscripciones, debes dedicar mucho esfuerzo a crear contenido sostenible que genere conversiones. Tu producto debe ser lo suficientemente atractivo como para que tu p\u00fablico se una al club y se quede en \u00e9l. Si tu empresa a\u00fan no cumple estos requisitos, es probable que un sitio de suscripci\u00f3n no sea la soluci\u00f3n adecuada para ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, analizaremos cuatro formas de saber si tu empresa necesita una p\u00e1gina web exclusiva para socios. \u00a1Vamos all\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\"><\/span>Sitios exclusivos para socios y por qu\u00e9 puede necesitar uno<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, aclaremos qu\u00e9 es una p\u00e1gina web exclusiva para socios. En esencia, se trata de una secci\u00f3n restringida de tu p\u00e1gina web a la que solo pueden acceder los usuarios registrados (y, en muchos casos, de pago). Esto te permite ofrecer contenido exclusivo, productos y servicios premium u otras ofertas que, de otro modo, no estar\u00edan disponibles para el p\u00fablico en general.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ya dispone de un sitio WordPress, puede crear f\u00e1cilmente una zona de este tipo utilizando nuestra herramienta <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plugin MemberPress<\/a>. Le permite ejecutar programas de afiliaci\u00f3n gratuitos, de pago o una mezcla de ambos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas de las ventajas de gestionar un sitio web s\u00f3lo para afiliados son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Generar\u00e1 ingresos recurrentes si cobra por el acceso<\/li><li>La fidelidad del cliente aumentar\u00e1 probablemente debido a la inversi\u00f3n que los usuarios hacen en su sitio y al sentido de comunidad que proporciona.<\/li><li>El acceso restringido puede ayudarle a establecer la autoridad de su marca creando una sensaci\u00f3n de exclusividad.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque gestionar sitios web exclusivos para socios puede ser un negocio lucrativo, requiere mucho trabajo. Por ejemplo, es posible que tengas que crear una cantidad considerable de contenido gratuito para demostrar tu experiencia antes de que los clientes potenciales se registren. Es una tarea que lleva mucho tiempo, por lo que podr\u00eda resultar dif\u00edcil mantenerte por delante de la competencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, tu contenido premium debe aportar un valor excepcional para convencer a tus visitantes de que merece la pena suscribirse. Tambi\u00e9n tendr\u00e1s que <a href=\"https:\/\/memberpress.com\/es\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">comercializarlo constantemente<\/a> a los nuevos socios potenciales. Por lo tanto, es recomendable evaluar tu negocio y plantearte si un modelo de afiliaci\u00f3n es adecuado para ti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\"><\/span>C\u00f3mo saber si su empresa necesita un sitio s\u00f3lo para miembros (4 maneras de saberlo)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que hemos hablado de las ventajas y los inconvenientes de gestionar una web exclusiva para socios, probablemente te est\u00e9s preguntando si tu negocio podr\u00eda beneficiarse de ella. Para averiguarlo, debes fijarte en estos cuatro indicadores clave.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Have_a_Substantial_Existing_Audience\"><\/span>1. Tiene una audiencia importante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Crear un sitio de afiliaci\u00f3n es m\u00e1s f\u00e1cil si ya tiene seguidores dedicados que est\u00e9n dispuestos a convertirse en clientes de pago. Lo ideal es contar con un n\u00famero considerable de usuarios muy comprometidos que comenten a menudo las entradas de su blog, interact\u00faen con usted en las redes sociales y sientan pasi\u00f3n por su marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calcular cu\u00e1l debe ser el tama\u00f1o de tu audiencia para que se considere \u201csustancial\u201d es complicado, ya que depende de tu negocio y de tus objetivos financieros. Ten en cuenta que el n\u00famero de seguidores de tu marca en las redes sociales, por s\u00ed solo, no suele ser un indicador fiable del n\u00famero de usuarios que podr\u00edan convertirse en clientes si lanzas una p\u00e1gina web exclusiva para socios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, puedes ser un YouTuber con 10.000 seguidores ocasionales, pero s\u00f3lo el cinco por ciento de ellos se suscriben a tu canal. Dependiendo de tus objetivos, este resultado puede ser satisfactorio o no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, alguien que cuente con 1.000 seguidores muy comprometidos podr\u00eda conseguir que la mayor\u00eda de ellos se convirtieran en clientes. Por lo tanto, lo mejor es centrarse en un nicho espec\u00edfico y dedicar algo de tiempo a ello <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una base de seguidores fieles<\/a> antes de lanzar un sitio s\u00f3lo para miembros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Your_Product_Makes_a_Difference\"><\/span>2. Su producto marca la diferencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si quiere convencer a sus visitantes para que se suscriban, su producto o servicio debe <a href=\"https:\/\/memberpress.com\/es\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">aportar valor<\/a>. \u00bfC\u00f3mo puedes saber si es as\u00ed? Si tu p\u00fablico sigue volviendo a por tu contenido porque les ofrece una soluci\u00f3n a un problema al que se enfrentan, probablemente vas por buen camino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si eres monitor de fitness, es posible que a tus visitantes les resulten \u00fatiles tus consejos de ejercicio porque quieren mantenerse en forma. Dependiendo de tu nicho, tambi\u00e9n podr\u00edas ofrecer entretenimiento, seleccionar <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">contenidos perennes<\/a>u ofrecer asesoramiento empresarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sean cuales sean tus habilidades, piensa en las necesidades de tu p\u00fablico y en c\u00f3mo tu producto, servicio o contenido puede mejorar sus vidas de una forma que otros sitios web no pueden. A continuaci\u00f3n, c\u00e9ntrate en tu <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">puntos de venta \u00fanicos<\/a> para convertirte en un especialista en tu nicho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Publish_Content_Regularly\"><\/span>3. Publica contenidos con regularidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sin duda, dedicar\u00e1s horas cada semana a crear contenido para satisfacer a tus miembros de pago. Algunas ideas que podr\u00edan justificar las suscripciones son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Goteando nuevos posts cada d\u00eda<\/li><li>Desarrollo de una <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" title=\"Presentaci\u00f3n de los cursos MemberPress\" target=\"_blank\" rel=\"noreferrer noopener\">curso en l\u00ednea<\/a><\/li><li>Crear un libro electr\u00f3nico<\/li><li>Organizar seminarios web o podcasts<\/li><li>Organizar un foro comunitario privado<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de eso, tambi\u00e9n debe mantener su contenido gratuito. Puede ayudarle a crear una s\u00f3lida base de clientes y convencer a sus visitantes de que su experiencia merece una suscripci\u00f3n. Adem\u00e1s, puede impulsar su <a href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrategia de optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si a\u00fan no publicas con regularidad, puede que te resulte dif\u00edcil adaptarte a una web exclusiva para socios. Tendr\u00e1s que producir grandes cantidades de contenido, as\u00ed que plant\u00e9ate si este esfuerzo ser\u00e1 sostenible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_You_Have_a_Long-Term_Plan\"><\/span>4. Tiene un plan a largo plazo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, debes tener un plan bien definido antes de lanzar tu sitio web exclusivo para socios, para que sepas qu\u00e9 pasos debes dar para que crezca y tenga \u00e9xito. Es fundamental tener en cuenta lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Recorrido del cliente. <\/strong>\u00bfQui\u00e9n es su p\u00fablico y qu\u00e9 necesita? \u00bfC\u00f3mo piensa convertir a los visitantes ocasionales en miembros entregados? \u00bfPuede retenerlos? <\/li><li><strong>Compromiso comunitario. <\/strong>\u00bfEst\u00e1 dispuesto a dedicar tiempo a cultivar su audiencia, responder a los comentarios y mantener una presencia activa en su sitio?<\/li><li><strong>Experiencia continua.<\/strong> \u00bfTe ves escribiendo sobre el mismo tema durante los pr\u00f3ximos a\u00f1os? \u00bfSe te ocurren suficientes ideas para temas con los que generar contenido de forma regular? \u00bfQu\u00e9 puedes ofrecer a tus socios de pago que no puedan obtener de tus art\u00edculos gratuitos?<\/li><li><strong>Estrategia de marketing.<\/strong> \u00bfC\u00f3mo va a promocionar su trabajo? \u00bfEst\u00e1 dispuesto a invertir en <a href=\"https:\/\/memberpress.com\/es\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de influencers<\/a> \u00bfQuiere aumentar el n\u00famero de seguidores, mantenerse activo en las comunidades en l\u00ednea pertinentes, promocionar su marca en las redes sociales o utilizar otros m\u00e9todos para generar clientes potenciales?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, piense en sus objetivos financieros y en c\u00f3mo piensa fijar el precio de sus niveles de afiliaci\u00f3n. Seg\u00fan <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">un informe reciente<\/a>Los sitios de afiliaci\u00f3n cobran entre $25 y $49 al mes de media. Utiliza esta estad\u00edstica para planificar cu\u00e1nto trabajo necesitas invertir para alcanzar tus objetivos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una p\u00e1gina web exclusiva para socios puede resultar muy rentable si se gestiona adecuadamente. Sin embargo, crear un negocio de suscripci\u00f3n sostenible requiere tiempo y esfuerzo, por lo que es fundamental determinar si es la soluci\u00f3n adecuada para tu marca en esta etapa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para recapitular, he aqu\u00ed cuatro indicadores de que su empresa necesita un <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">sitio s\u00f3lo para miembros<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Ya tiene un p\u00fablico entregado.<\/li><li>Su producto o servicio crea valor.<\/li><li>Produce contenidos con regularidad y puede mantener esta pr\u00e1ctica.<\/li><li>Tiene un plan a largo plazo e ideas sobre c\u00f3mo mantener el inter\u00e9s de los afiliados.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre el lanzamiento de un sitio s\u00f3lo para miembros? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>A membership website can be an excellent way to build user engagement and a recurring revenue stream. A staggering 76% of businesses claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand. To run a successful membership business, you need to [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":23974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[],"class_list":["post-23868","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"members-only site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Know if Your Business Needs a Members-Only Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1396\" \/>\n\t\t<meta property=\"og:image:height\" content=\"751\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-04-12T13:38:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-11-16T22:15:48+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Know if Your Business Needs a Members-Only Site\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#blogposting\",\"name\":\"How to Know if Your Business Needs a Members-Only Site\",\"headline\":\"How to Know if Your Business Needs a Members-Only Site\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/iStock-1225628439.jpg\",\"width\":1396,\"height\":751,\"caption\":\"do you need a members only site\"},\"datePublished\":\"2021-04-12T07:38:00-04:00\",\"dateModified\":\"2022-11-16T15:15:48-05:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#webpage\"},\"articleSection\":\"Advice, Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#listItem\",\"name\":\"How to Know if Your Business Needs a Members-Only Site\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#listItem\",\"position\":3,\"name\":\"How to Know if Your Business Needs a Members-Only Site\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1790651463\",\"width\":96,\"height\":96,\"caption\":\"Zeph Bluestone\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/\",\"name\":\"How to Know if Your Business Needs a Members-Only Site\",\"description\":\"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/iStock-1225628439.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#mainImage\",\"width\":1396,\"height\":751,\"caption\":\"do you need a members only site\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/do-you-need-members-only-site\\\/#mainImage\"},\"datePublished\":\"2021-04-12T07:38:00-04:00\",\"dateModified\":\"2022-11-16T15:15:48-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Know if Your Business Needs a Members-Only Site<\/title>\n\n","aioseo_head_json":{"title":"C\u00f3mo saber si su empresa necesita un sitio s\u00f3lo para miembros","description":"Determinar si su empresa puede beneficiarse de un sitio exclusivo para miembros no es tarea f\u00e1cil. He aqu\u00ed cuatro indicadores clave que pueden ayudarle a tomar la decisi\u00f3n correcta.","canonical_url":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/","robots":"max-image-preview:large","keywords":"members-only site","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#blogposting","name":"How to Know if Your Business Needs a Members-Only Site","headline":"How to Know if Your Business Needs a Members-Only Site","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg","width":1396,"height":751,"caption":"do you need a members only site"},"datePublished":"2021-04-12T07:38:00-04:00","dateModified":"2022-11-16T15:15:48-05:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#webpage"},"articleSection":"Advice, Business"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#listItem","name":"How to Know if Your Business Needs a Members-Only Site"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#listItem","position":3,"name":"How to Know if Your Business Needs a Members-Only Site","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1790651463","width":96,"height":96,"caption":"Zeph Bluestone"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/","name":"How to Know if Your Business Needs a Members-Only Site","description":"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#mainImage","width":1396,"height":751,"caption":"do you need a members only site"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#mainImage"},"datePublished":"2021-04-12T07:38:00-04:00","dateModified":"2022-11-16T15:15:48-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"How to Know if Your Business Needs a Members-Only Site","og:description":"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!","og:url":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg","og:image:width":1396,"og:image:height":751,"article:published_time":"2021-04-12T13:38:00+00:00","article:modified_time":"2022-11-16T22:15:48+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Know if Your Business Needs a Members-Only Site","twitter:description":"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg"},"aioseo_meta_data":{"post_id":"23868","title":null,"description":"Determinar si su empresa puede beneficiarse de un sitio exclusivo para miembros no es tarea f\u00e1cil. He aqu\u00ed cuatro indicadores clave que pueden ayudarle a tomar la decisi\u00f3n correcta.","keywords":[{"label":"members-only site","value":"members-only site"}],"keyphrases":{"focus":{"keyphrase":"members only site","score":52,"analysis":{"keyphraseInTitle":{"title":"Focus Keyphrase in SEO title","description":"Focus Keyphrase not found in SEO title.","score":3,"maxScore":9,"error":1},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase not found in meta description.","score":3,"maxScore":9,"error":1},"keyphraseInURL":{"title":"Focus Keyphrase in URL","description":"Focus Keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus Keyphrase in Subheadings","description":"Use your focus keyphrase more in your H2 and H3 subheadings.","score":3,"maxScore":9,"error":1},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":3},"keyphraseInImageAlt":[]}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":{"locations":{"business":{"name":"","businessType":"","image":"","areaServed":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"streetLine1":"","streetLine2":"","zipCode":"","city":"","state":"","country":"","addressFormat":"#streetLineOne\n#streetLineTwo\n#city, #state #zipCode"},"contact":{"phone":"","email":"","fax":""},"ids":{"vat":"","tax":"","chamberOfCommerce":""},"payment":{"priceRange":"","currenciesAccepted":"","methods":""}}},"openingHours":{"useDefaults":true,"show":true,"alwaysOpen":false,"use24hFormat":false,"timezone":"","labels":{"closed":"","alwaysOpen":""},"days":{"monday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"tuesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"wednesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"thursday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"friday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"saturday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"sunday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"}}}},"seo_analyzer_scan_date":"2026-08-20 21:22:59","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:08","updated":"2026-09-28 18:48:26","focus_keyword":"members only site","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Know if Your Business Needs a Members-Only Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es\/"},{"label":"Advice","link":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/"},{"label":"How to Know if Your Business Needs a Members-Only Site","link":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/23868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=23868"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/23868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/23974"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=23868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=23868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=23868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}