{"id":23868,"date":"2021-04-12T07:38:00","date_gmt":"2021-04-12T13:38:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23868"},"modified":"2022-11-16T15:15:48","modified_gmt":"2022-11-16T22:15:48","slug":"do-you-need-members-only-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/","title":{"rendered":"C\u00f3mo saber si su empresa necesita un sitio s\u00f3lo para miembros"},"content":{"rendered":"<p>Un sitio web de afiliaci\u00f3n puede ser una forma excelente de conseguir la participaci\u00f3n de los usuarios y un flujo de ingresos recurrentes. Un asombroso <a href=\"https:\/\/memberpress.com\/es\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% de empresas<\/a> afirman que un modelo basado en suscripciones les ayuda a crear relaciones duraderas con los clientes. Sin embargo, un sitio solo para miembros puede no ser lo m\u00e1s adecuado para todas las marcas.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d350e4d9a99\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d350e4d9a99\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\" >Sitios exclusivos para socios y por qu\u00e9 puede necesitar uno<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\" >C\u00f3mo saber si su empresa necesita un sitio s\u00f3lo para miembros (4 maneras de saberlo)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#1_You_Have_a_Substantial_Existing_Audience\" >1. Tiene una audiencia importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#2_Your_Product_Makes_a_Difference\" >2. Su producto marca la diferencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#3_You_Publish_Content_Regularly\" >3. Publica contenidos con regularidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#4_You_Have_a_Long-Term_Plan\" >4. Tiene un plan a largo plazo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Para que un negocio de afiliaci\u00f3n tenga \u00e9xito, hay que esforzarse mucho en producir contenidos sostenibles que conviertan. Su producto debe ser lo suficientemente interesante como para que su p\u00fablico se una al club y permanezca en \u00e9l. Si su empresa no satisface ya estos requisitos, probablemente un sitio de suscripci\u00f3n no sea la soluci\u00f3n adecuada para usted.<\/p>\n\n\n\n<p>En este art\u00edculo, analizaremos cuatro formas de saber si su empresa necesita un sitio s\u00f3lo para miembros. Vamos all\u00e1<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\"><\/span>Sitios exclusivos para socios y por qu\u00e9 puede necesitar uno<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En primer lugar, aclaremos qu\u00e9 es un sitio s\u00f3lo para miembros. En esencia, se trata de una parte cerrada de su sitio web a la que s\u00f3lo pueden acceder los usuarios registrados (y, en muchos casos, de pago). Esto le permite ofrecer contenidos exclusivos, productos y servicios premium u otras ofertas que de otro modo no estar\u00edan disponibles para el p\u00fablico.<\/p>\n\n\n\n<p>Si ya dispone de un sitio WordPress, puede crear f\u00e1cilmente una zona de este tipo utilizando nuestra herramienta <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plugin MemberPress<\/a>. Le permite ejecutar programas de afiliaci\u00f3n gratuitos, de pago o una mezcla de ambos.<\/p>\n\n\n\n<p>Algunas de las ventajas de gestionar un sitio web s\u00f3lo para afiliados son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Generar\u00e1 ingresos recurrentes si cobra por el acceso<\/li><li>La fidelidad del cliente aumentar\u00e1 probablemente debido a la inversi\u00f3n que los usuarios hacen en su sitio y al sentido de comunidad que proporciona.<\/li><li>El acceso restringido puede ayudarle a establecer la autoridad de su marca creando una sensaci\u00f3n de exclusividad.<\/li><\/ul>\n\n\n\n<p>Aunque gestionar sitios s\u00f3lo para miembros puede ser un negocio lucrativo, requiere mucho trabajo. Por ejemplo, es posible que tenga que producir una cantidad sustancial de contenido gratuito para demostrar su experiencia antes de que los clientes potenciales se inscriban. Lleva mucho tiempo, as\u00ed que puede ser dif\u00edcil adelantarse a la competencia.<\/p>\n\n\n\n<p>Por \u00faltimo, su contenido premium debe ofrecer un valor excepcional para convencer a sus visitantes de que merece la pena suscribirse. Tambi\u00e9n tendr\u00e1 que <a href=\"https:\/\/memberpress.com\/es\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">comercializarlo constantemente<\/a> a nuevos miembros potenciales. Por lo tanto, es inteligente evaluar su negocio y considerar si un modelo de afiliaci\u00f3n es adecuado para usted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\"><\/span>C\u00f3mo saber si su empresa necesita un sitio s\u00f3lo para miembros (4 maneras de saberlo)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora que ya hemos hablado de las ventajas y los inconvenientes de tener un sitio s\u00f3lo para miembros, probablemente se est\u00e9 preguntando si a su empresa le vendr\u00eda bien tener uno. Para averiguarlo, debes fijarte en estos cuatro indicadores clave.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Have_a_Substantial_Existing_Audience\"><\/span>1. Tiene una audiencia importante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Crear un sitio de afiliaci\u00f3n es m\u00e1s f\u00e1cil si ya tiene seguidores dedicados que est\u00e9n dispuestos a convertirse en clientes de pago. Lo ideal es contar con un n\u00famero considerable de usuarios muy comprometidos que comenten a menudo las entradas de su blog, interact\u00faen con usted en las redes sociales y sientan pasi\u00f3n por su marca.<\/p>\n\n\n\n<p>Calcular el tama\u00f1o de su audiencia para que se considere \u201csustancial\u201d es complicado, ya que depende de sus objetivos empresariales y financieros. Tenga en cuenta que el n\u00famero de seguidores de su marca en las redes sociales por s\u00ed solo no suele ser un buen indicador de cu\u00e1ntos usuarios podr\u00edan convertirse si lanza un sitio exclusivo para miembros.<\/p>\n\n\n\n<p>Por ejemplo, puedes ser un YouTuber con 10.000 seguidores ocasionales, pero s\u00f3lo el cinco por ciento de ellos se suscriben a tu canal. Dependiendo de tus objetivos, este resultado puede ser satisfactorio o no.<\/p>\n\n\n\n<p>Por otro lado, alguien con 1.000 fans muy interesados podr\u00eda convertir a la mayor\u00eda de ellos. Por lo tanto, es mejor dirigirse a un nicho espec\u00edfico y dedicar algo de tiempo... <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una base de seguidores fieles<\/a> antes de lanzar un sitio s\u00f3lo para miembros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Your_Product_Makes_a_Difference\"><\/span>2. Su producto marca la diferencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si quiere convencer a sus visitantes para que se suscriban, su producto o servicio debe <a href=\"https:\/\/memberpress.com\/es\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">aportar valor<\/a>. \u00bfC\u00f3mo saber si es as\u00ed? Si su p\u00fablico vuelve una y otra vez a por sus contenidos porque les ofrecen una soluci\u00f3n a un problema que tienen, probablemente va por buen camino.<\/p>\n\n\n\n<p>Por ejemplo, si es instructor de fitness, sus visitantes podr\u00edan encontrar \u00fatiles sus consejos para hacer ejercicio porque quieren mantenerse en forma. Dependiendo de su nicho, tambi\u00e9n podr\u00eda ofrecer entretenimiento, curar <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">contenidos perennes<\/a>u ofrecer asesoramiento empresarial.<\/p>\n\n\n\n<p>Sean cuales sean tus habilidades, piensa en las necesidades de tu p\u00fablico y en c\u00f3mo tu producto, servicio o contenido puede mejorar sus vidas de un modo que otros sitios no pueden. A continuaci\u00f3n, conc\u00e9ntrese en su <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">puntos de venta \u00fanicos<\/a> para convertirte en un especialista en tu nicho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Publish_Content_Regularly\"><\/span>3. Publica contenidos con regularidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sin duda, pasar\u00e1 horas creando contenidos cada semana para satisfacer a sus miembros de pago. Algunas ideas que podr\u00edan justificar las suscripciones son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Goteando nuevos posts cada d\u00eda<\/li><li>Desarrollo de una <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" title=\"Presentaci\u00f3n de los cursos MemberPress\" target=\"_blank\" rel=\"noreferrer noopener\">curso en l\u00ednea<\/a><\/li><li>Crear un libro electr\u00f3nico<\/li><li>Organizar seminarios web o podcasts<\/li><li>Organizar un foro comunitario privado<\/li><\/ul>\n\n\n\n<p>Adem\u00e1s de eso, tambi\u00e9n debe mantener su contenido gratuito. Puede ayudarle a crear una s\u00f3lida base de clientes y convencer a sus visitantes de que su experiencia merece una suscripci\u00f3n. Adem\u00e1s, puede impulsar su <a href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrategia de optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>.<\/p>\n\n\n\n<p>Si no publica con regularidad, puede que le resulte dif\u00edcil adaptarse a un sitio exclusivo para miembros. Tendr\u00e1s que producir grandes vol\u00famenes de contenidos, as\u00ed que plant\u00e9ate si este esfuerzo ser\u00e1 sostenible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_You_Have_a_Long-Term_Plan\"><\/span>4. Tiene un plan a largo plazo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, debe tener un plan s\u00f3lido en mente antes de lanzar su sitio s\u00f3lo para miembros, para saber qu\u00e9 pasos debe dar para que crezca y tenga \u00e9xito. Es fundamental tener en cuenta lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Recorrido del cliente. <\/strong>\u00bfQui\u00e9n es su p\u00fablico y qu\u00e9 necesita? \u00bfC\u00f3mo piensa convertir a los visitantes ocasionales en miembros entregados? \u00bfPuede retenerlos? <\/li><li><strong>Compromiso comunitario. <\/strong>\u00bfEst\u00e1 dispuesto a dedicar tiempo a cultivar su audiencia, responder a los comentarios y mantener una presencia activa en su sitio?<\/li><li><strong>Experiencia continua.<\/strong> \u00bfSe ve escribiendo sobre el mismo tema durante a\u00f1os? \u00bfSe le ocurren suficientes ideas tem\u00e1ticas para un contenido regular? \u00bfQu\u00e9 puedes ofrecer a tus miembros de pago que no puedan obtener de tus art\u00edculos gratuitos?<\/li><li><strong>Estrategia de marketing.<\/strong> \u00bfC\u00f3mo va a promocionar su trabajo? \u00bfEst\u00e1 dispuesto a invertir en <a href=\"https:\/\/memberpress.com\/es\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de influencers<\/a> \u00bfQuiere aumentar el n\u00famero de seguidores, mantenerse activo en las comunidades en l\u00ednea pertinentes, promocionar su marca en las redes sociales o utilizar otros m\u00e9todos para generar clientes potenciales?<\/li><\/ul>\n\n\n\n<p>Por \u00faltimo, piense en sus objetivos financieros y en c\u00f3mo piensa fijar el precio de sus niveles de afiliaci\u00f3n. Seg\u00fan <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">un informe reciente<\/a>Los sitios de afiliaci\u00f3n cobran entre $25 y $49 al mes de media. Utiliza esta estad\u00edstica para planificar cu\u00e1nto trabajo necesitas invertir para alcanzar tus objetivos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un sitio s\u00f3lo para miembros puede ser lucrativo si est\u00e1 bien ejecutado. Sin embargo, crear un negocio sostenible de afiliaci\u00f3n requiere tiempo y energ\u00eda, por lo que es crucial determinar si es la soluci\u00f3n adecuada para su marca en este momento.<\/p>\n\n\n\n<p>Para recapitular, he aqu\u00ed cuatro indicadores de que su empresa necesita un <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">sitio s\u00f3lo para miembros<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Ya tiene un p\u00fablico entregado.<\/li><li>Su producto o servicio crea valor.<\/li><li>Produce contenidos con regularidad y puede mantener esta pr\u00e1ctica.<\/li><li>Tiene un plan a largo plazo e ideas sobre c\u00f3mo mantener el inter\u00e9s de los afiliados.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre el lanzamiento de un sitio s\u00f3lo para miembros? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>A membership website can be an excellent way to build user engagement and a recurring revenue stream. A staggering 76% of businesses claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand. To run a successful membership business, you need to [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":23974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[],"class_list":{"0":"post-23868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"members-only site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/do-you-need-members-only-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Know if Your Business Needs a Members-Only Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Determining whether your business may benefit from a members-only site is no small task. 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A staggering <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% of businesses<\/a> claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand.<\/p>","content":[{"type":"text","data":"A membership website can be an excellent way to build user engagement and a recurring revenue stream. A staggering <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% of businesses<\/a> claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To run a successful membership business, you need to put a lot of effort into producing sustainable content that converts. Your product should be exciting enough for your audience to join the club and stay there. If your company doesn't already satisfy these requirements, a subscription site is probably not the right solution for you.<\/p>","content":[{"type":"text","data":"To run a successful membership business, you need to put a lot of effort into producing sustainable content that converts. Your product should be exciting enough for your audience to join the club and stay there. If your company doesn't already satisfy these requirements, a subscription site is probably not the right solution for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll discuss four ways to know whether your business needs a members-only site. Let's go!<\/p>","content":[{"type":"text","data":"In this article, we'll discuss four ways to know whether your business needs a members-only site. Let's go!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Understanding Members-Only Sites and Why You Might Need One<\/h2>","content":"Sitios exclusivos para socios y por qu\u00e9 puede necesitar uno","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>First, let's clarify what a members-only site is. In essence, it's a gated part of your website that only registered (and in many cases, paying) users can access. This enables you to offer exclusive content, premium products and services, or other deals that are otherwise not available to the public.<\/p>","content":[{"type":"text","data":"First, let's clarify what a members-only site is. In essence, it's a gated part of your website that only registered (and in many cases, paying) users can access. This enables you to offer exclusive content, premium products and services, or other deals that are otherwise not available to the public."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you already have a WordPress site, you can easily create such an area using our <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress plugin<\/a>. It enables you to run free membership programs, paid ones, or a mix of both.<\/p>","content":[{"type":"text","data":"If you already have a WordPress site, you can easily create such an area using our <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress plugin<\/a>. It enables you to run free membership programs, paid ones, or a mix of both."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some benefits of running a members-only website include:<\/p>","content":[{"type":"text","data":"Some benefits of running a members-only website include:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>It will generate recurring revenue if you charge for access<\/li><li>Customer loyalty will likely increase due to the investment users make in your site and the sense of community it provides<\/li><li>Restricted access can help you establish your brand authority by creating a sense of exclusivity<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Generar\u00e1 ingresos recurrentes si cobra por el acceso<\/li><li>La fidelidad del cliente aumentar\u00e1 probablemente debido a la inversi\u00f3n que los usuarios hacen en su sitio y al sentido de comunidad que proporciona.<\/li><li>El acceso restringido puede ayudarle a establecer la autoridad de su marca creando una sensaci\u00f3n de exclusividad.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While running members-only sites can be a lucrative business, it does require a lot of work. For instance, you might need to produce a substantial amount of free content to prove your expertise before leads will sign up. It's time-consuming, so it could be hard to stay ahead of competitors.<\/p>","content":[{"type":"text","data":"While running members-only sites can be a lucrative business, it does require a lot of work. For instance, you might need to produce a substantial amount of free content to prove your expertise before leads will sign up. It's time-consuming, so it could be hard to stay ahead of competitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, your premium content needs to provide exceptional value to convince your visitors it's worth it to subscribe. You'll also need to <a href=\"https:\/\/memberpress.com\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">market it constantly<\/a> to new potential members. Therefore, it's smart to evaluate your business and consider whether a membership model is right for you.<\/p>","content":[{"type":"text","data":"Finally, your premium content needs to provide exceptional value to convince your visitors it's worth it to subscribe. You'll also need to <a href=\"https:\/\/memberpress.com\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">market it constantly<\/a> to new potential members. Therefore, it's smart to evaluate your business and consider whether a membership model is right for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Know Whether Your Business Needs a Members-Only Site (4 Ways to Tell)<\/h2>","content":"C\u00f3mo saber si su empresa necesita un sitio s\u00f3lo para miembros (4 maneras de saberlo)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that we've talked about the benefits and the drawbacks of running a members-only site, you're probably wondering whether your business could use one. In order to find out, you should look for these four key indicators.<\/p>","content":[{"type":"text","data":"Now that we've talked about the benefits and the drawbacks of running a members-only site, you're probably wondering whether your business could use one. In order to find out, you should look for these four key indicators."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. You Have a Substantial Existing Audience<\/h3>","content":"1. Tiene una audiencia importante","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Starting a membership site is easier if you already have dedicated followers who are willing to convert to paying customers. Ideally, you should have a substantial number of highly engaged users who often comment on your blog posts, interact with you on social media, and are passionate about your brand.<\/p>","content":[{"type":"text","data":"Starting a membership site is easier if you already have dedicated followers who are willing to convert to paying customers. Ideally, you should have a substantial number of highly engaged users who often comment on your blog posts, interact with you on social media, and are passionate about your brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Estimating how large your audience should be to be considered \"substantial\" is tricky, as it depends on your business and financial goals. Keep in mind that your brand's number of followers on social media alone is generally not a strong indication of how many users might convert if you launch a members-only site.<\/p>","content":[{"type":"text","data":"Estimating how large your audience should be to be considered \"substantial\" is tricky, as it depends on your business and financial goals. Keep in mind that your brand's number of followers on social media alone is generally not a strong indication of how many users might convert if you launch a members-only site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, you might be a YouTuber with 10,000 casual followers, but only five percent of them subscribe to your channel. Depending on your goals, this may or may not be a satisfying outcome.<\/p>","content":[{"type":"text","data":"For instance, you might be a YouTuber with 10,000 casual followers, but only five percent of them subscribe to your channel. Depending on your goals, this may or may not be a satisfying outcome."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the other hand, someone with 1,000 highly invested fans might convert most of them. Therefore, it's best to target a specific niche and spend some time <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">building a loyal fanbase<\/a> before launching a members-only site.<\/p>","content":[{"type":"text","data":"On the other hand, someone with 1,000 highly invested fans might convert most of them. Therefore, it's best to target a specific niche and spend some time <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">building a loyal fanbase<\/a> before launching a members-only site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Your Product Makes a Difference<\/h3>","content":"2. Su producto marca la diferencia","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If you want to convince your visitors to subscribe, your product or service must <a href=\"https:\/\/memberpress.com\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">provide value<\/a>. How can you tell whether that's the case? If your audience keeps coming back for your content because it provides a solution to a problem they face, you're probably on the right track.<\/p>","content":[{"type":"text","data":"If you want to convince your visitors to subscribe, your product or service must <a href=\"https:\/\/memberpress.com\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">provide value<\/a>. How can you tell whether that's the case? If your audience keeps coming back for your content because it provides a solution to a problem they face, you're probably on the right track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, if you're a fitness instructor, your visitors might find your exercise tips useful because they want to stay in shape. Depending on your niche, you could also provide entertainment, curate <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">evergreen content<\/a>, or offer business advice.<\/p>","content":[{"type":"text","data":"For instance, if you're a fitness instructor, your visitors might find your exercise tips useful because they want to stay in shape. Depending on your niche, you could also provide entertainment, curate <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">evergreen content<\/a>, or offer business advice."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whatever your skills are, think of your audience's needs and how your product, service, or content can enhance their lives in ways that other sites can't. Then, focus on your <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">unique selling points<\/a> to become a go-to specialist in your niche.<\/p>","content":[{"type":"text","data":"Whatever your skills are, think of your audience's needs and how your product, service, or content can enhance their lives in ways that other sites can't. Then, focus on your <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">unique selling points<\/a> to become a go-to specialist in your niche."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. You Publish Content Regularly<\/h3>","content":"3. Publica contenidos con regularidad","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Without a doubt, you'll spend hours creating content each week to satisfy your paying members. Some ideas that might warrant subscriptions include:<\/p>","content":[{"type":"text","data":"Without a doubt, you'll spend hours creating content each week to satisfy your paying members. Some ideas that might warrant subscriptions include:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Dripping new posts every day<\/li><li>Developing an <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" title=\"Introducing MemberPress Courses\" target=\"_blank\" rel=\"noreferrer noopener\">online course<\/a><\/li><li>Creating an e-book<\/li><li>Running webinars or podcasts<\/li><li>Hosting a private community forum<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Goteando nuevos posts cada d\u00eda<\/li><li>Desarrollo de una <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" title=\"Presentaci\u00f3n de los cursos MemberPress\" target=\"_blank\" rel=\"noreferrer noopener\">curso en l\u00ednea<\/a><\/li><li>Crear un libro electr\u00f3nico<\/li><li>Organizar seminarios web o podcasts<\/li><li>Organizar un foro comunitario privado<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On top of that, you should also keep up with your free content. It can help you build a solid customer base and convince your visitors that your expertise is worth a subscription. Plus, it can boost your <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization (SEO) strategy<\/a>.<\/p>","content":[{"type":"text","data":"On top of that, you should also keep up with your free content. It can help you build a solid customer base and convince your visitors that your expertise is worth a subscription. Plus, it can boost your <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization (SEO) strategy<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you don't already publish regularly, you might find it hard to adjust to a members-only site. You'll have to produce large volumes of content, so consider if this effort will be sustainable.<\/p>","content":[{"type":"text","data":"If you don't already publish regularly, you might find it hard to adjust to a members-only site. You'll have to produce large volumes of content, so consider if this effort will be sustainable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. You Have a Long-Term Plan<\/h3>","content":"4. Tiene un plan a largo plazo","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Finally, you should have a solid plan in mind before launching your members-only site so you know what steps you need to take to help it grow and succeed. It's crucial to consider the following:<\/p>","content":[{"type":"text","data":"Finally, you should have a solid plan in mind before launching your members-only site so you know what steps you need to take to help it grow and succeed. It's crucial to consider the following:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Customer journey. <\/strong>Who is your audience, and what do they need? How do you plan to develop casual visitors into dedicated members? Can you retain them? <\/li><li><strong>Community engagement. <\/strong>Are you willing to spend time cultivating your audience, responding to comments, and maintaining an active presence on your site?<\/li><li><strong>On-going expertise.<\/strong> Do you see yourself writing about the same subject for years to come? Can you think of sufficient topic ideas for regular content? What can you offer to your paying members that they couldn't get out of your free articles?<\/li><li><strong>Marketing strategy.<\/strong> How are you going to promote your work? Are you willing to invest in <a href=\"https:\/\/memberpress.com\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a> to increase your followers, stay active in relevant online communities, promote your brand on social media, or use other methods to generate leads?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Recorrido del cliente. <\/strong>\u00bfQui\u00e9n es su p\u00fablico y qu\u00e9 necesita? \u00bfC\u00f3mo piensa convertir a los visitantes ocasionales en miembros entregados? \u00bfPuede retenerlos? <\/li><li><strong>Compromiso comunitario. <\/strong>\u00bfEst\u00e1 dispuesto a dedicar tiempo a cultivar su audiencia, responder a los comentarios y mantener una presencia activa en su sitio?<\/li><li><strong>Experiencia continua.<\/strong> \u00bfSe ve escribiendo sobre el mismo tema durante a\u00f1os? \u00bfSe le ocurren suficientes ideas tem\u00e1ticas para un contenido regular? \u00bfQu\u00e9 puedes ofrecer a tus miembros de pago que no puedan obtener de tus art\u00edculos gratuitos?<\/li><li><strong>Estrategia de marketing.<\/strong> \u00bfC\u00f3mo va a promocionar su trabajo? \u00bfEst\u00e1 dispuesto a invertir en <a href=\"https:\/\/memberpress.com\/es\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de influencers<\/a> \u00bfQuiere aumentar el n\u00famero de seguidores, mantenerse activo en las comunidades en l\u00ednea pertinentes, promocionar su marca en las redes sociales o utilizar otros m\u00e9todos para generar clientes potenciales?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, think of your financial goals and how you intend to price your membership tiers. According to <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">a recent report<\/a>, membership sites charge between $25 and $49 per month on average. Use this statistic to plan how much work you need to invest to meet your goals.<\/p>","content":[{"type":"text","data":"Finally, think of your financial goals and how you intend to price your membership tiers. According to <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">a recent report<\/a>, membership sites charge between $25 and $49 per month on average. Use this statistic to plan how much work you need to invest to meet your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A members-only site can be lucrative if well executed. However, building a sustainable membership business takes time and energy, so it's crucial to determine whether it's the right solution for your brand at this stage.<\/p>","content":[{"type":"text","data":"A members-only site can be lucrative if well executed. However, building a sustainable membership business takes time and energy, so it's crucial to determine whether it's the right solution for your brand at this stage."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To recap, here are four indicators that your business needs a <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">members-only site<\/a>:<\/p>","content":[{"type":"text","data":"To recap, here are four indicators that your business needs a <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">members-only site<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>You already have a dedicated audience.<\/li><li>Your product or service creates value.<\/li><li>You produce regular content and can sustain this practice.<\/li><li>You have a long-term plan and ideas on how to keep members interested.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Ya tiene un p\u00fablico entregado.<\/li><li>Su producto o servicio crea valor.<\/li><li>Produce contenidos con regularidad y puede mantener esta pr\u00e1ctica.<\/li><li>Tiene un plan a largo plazo e ideas sobre c\u00f3mo mantener el inter\u00e9s de los afiliados.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about launching a members-only site? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about launching a members-only site? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/23868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=23868"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/23868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/23974"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=23868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=23868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=23868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}