{"id":23878,"date":"2021-08-31T07:00:00","date_gmt":"2021-08-31T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23878"},"modified":"2022-11-16T15:15:30","modified_gmt":"2022-11-16T22:15:30","slug":"membership-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/membership-model\/","title":{"rendered":"C\u00f3mo saber qu\u00e9 modelo de afiliaci\u00f3n es el mejor para su empresa"},"content":{"rendered":"<p>Iniciar una <a href=\"https:\/\/memberpress.com\/es\/membership-sites-101\/\">sitio web para miembros<\/a> puede ser una forma fant\u00e1stica de generar ingresos fiables, y hoy es m\u00e1s f\u00e1cil que nunca <a href=\"https:\/\/memberpress.com\/es\/features\/\">lanzar uno con WordPress<\/a>. Sin embargo, hay mucho que pensar y planificar para crear su programa. Una vez que haya desarrollado un producto o servicio para vender, todav\u00eda tiene que decidir sobre un modelo de membres\u00eda.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f2222fd3b0b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2222fd3b0b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-model\/#Why_Choosing_the_Right_Membership_Model_Is_Important\" >Por qu\u00e9 es importante elegir el modelo de afiliaci\u00f3n adecuado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-model\/#How_to_Know_Which_Membership_Model_Is_Best_for_Your_Business_4_Key_Considerations\" >C\u00f3mo saber qu\u00e9 modelo de afiliaci\u00f3n es el mejor para su empresa (4 consideraciones clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-model\/#1_Think_About_What_Type_of_Content_You_Produce\" >1. Piense en el tipo de contenido que produce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-model\/#2_Assess_Your_Goals\" >2. Eval\u00fae sus objetivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-model\/#3_Analyze_How_Much_Time_You_Have\" >3. Analice de cu\u00e1nto tiempo dispone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-model\/#4_Determine_What_Your_Customers_Want\" >4. Determine qu\u00e9 quieren sus clientes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-model\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>El modelo de afiliaci\u00f3n de su sitio web es un factor clave de su \u00e9xito. Afortunadamente, hay muchos sistemas y estructuras entre los que elegir, y seguro que alguno se adapta a lo que tienes en mente a la vez que te ayuda a maximizar tus ingresos.<\/p>\n\n\n\n<p>En este art\u00edculo explicaremos por qu\u00e9 elegir el modelo de afiliaci\u00f3n adecuado es una decisi\u00f3n importante. A continuaci\u00f3n, repasaremos cuatro puntos a tener en cuenta para que pueda seleccionar el mejor para su negocio. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choosing_the_Right_Membership_Model_Is_Important\"><\/span>Por qu\u00e9 es importante elegir el modelo de afiliaci\u00f3n adecuado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Su modelo de afiliaci\u00f3n es el marco en el que basa sus suscripciones. Afectar\u00e1 y se ver\u00e1 afectado por los tipos de productos o servicios que vendas, la frecuencia con la que tus afiliados reciban contenidos o productos y las opciones que tengan tus afiliados en cuanto a planes de pago.<\/p>\n\n\n\n<p>El modelo que elija puede ayudarle a alcanzar sus objetivos empresariales. Tambi\u00e9n puede afectar a la experiencia de los usuarios con su sitio, lo que puede influir en su tasa de retenci\u00f3n.<\/p>\n\n\n\n<p>Aunque se trata de una decisi\u00f3n importante, si est\u00e1 indeciso entre un par de modelos que podr\u00edan funcionar, no hay por qu\u00e9 alarmarse. Siempre puedes hibridar tu estructura de afiliaci\u00f3n m\u00e1s adelante, cuando diversifiques o a\u00f1adas m\u00e1s servicios. <\/p>\n\n\n\n<p>Lo que querr\u00e1 evitar es tener que cambiar su modelo por completo. Esto no s\u00f3lo ser\u00eda un inconveniente para sus abonados, sino que tambi\u00e9n supondr\u00eda mucho trabajo para usted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Know_Which_Membership_Model_Is_Best_for_Your_Business_4_Key_Considerations\"><\/span>C\u00f3mo saber qu\u00e9 modelo de afiliaci\u00f3n es el mejor para su empresa (4 consideraciones clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora que comprende la importancia del modelo de afiliaci\u00f3n adecuado, le guiaremos a trav\u00e9s de algunas consideraciones para elegir uno. Tambi\u00e9n mencionaremos algunos ejemplos a lo largo de las pr\u00f3ximas secciones para que le sirvan de inspiraci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Think_About_What_Type_of_Content_You_Produce\"><\/span>1. Piense en el tipo de contenido que produce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El tipo de contenido que ofreces repercute naturalmente en la forma de venderlo. Los productos -f\u00edsicos o digitales- y los servicios se beneficiar\u00e1n de modelos diferentes. He aqu\u00ed algunos ejemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Si vende un\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/es\/how-to-create-and-sell-knockout-fitness-programs-online\/\" rel=\"noreferrer noopener\">programa de fitness<\/a>Si se trata de un programa completo, puede ser mejor conceder acceso a todo el programa por una cuota mensual. Es probable que este tipo de contenido tenga componentes que funcionan juntos, como un plan de comidas y ejercicios. Por lo tanto, los usuarios necesitar\u00e1n acceder a todo el programa. Puede ofrecer nuevas recetas y ejercicios cada mes para que vuelvan.<\/li><li>Cuando vendes un producto f\u00edsico, tambi\u00e9n puedes utilizar un modelo de cuota mensual, pero puedes plantearte un descuento si los clientes pagan por adelantado el suministro de un a\u00f1o. Es ventajoso para usted tener clientes a largo plazo, ya que es\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#2644e0785a8e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">m\u00e1s barato que atraer a otros nuevos<\/a>. Adem\u00e1s, tener una idea de cu\u00e1ntos clientes tiene puede facilitar la gesti\u00f3n del inventario.<\/li><li>Puede utilizar un\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/es\/create-better-pricing-tables\/\" rel=\"noreferrer noopener\">modelo de afiliaci\u00f3n por niveles<\/a>\u00a0para servicios de coaching. Los niveles m\u00e1s bajos pueden incluir una charla mensual en grupo, mientras que los niveles m\u00e1s altos pueden ofrecer consultas individuales. Esto tambi\u00e9n es beneficioso para ti, ya que pasas m\u00e1s tiempo con los clientes que pagan m\u00e1s, lo que te permite ofrecerles otros productos en los que puedan estar interesados.<\/li><\/ul>\n\n\n\n<p>A medida que su negocio crezca, puede empezar a diversificar su oferta. No hay raz\u00f3n para que un coach de vida no pueda vender un\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/es\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" rel=\"noreferrer noopener\">suscripci\u00f3n al podcast<\/a>. Sin embargo, tenga cuidado de no perder de vista cu\u00e1l es el n\u00facleo de su servicio de afiliaci\u00f3n y base en \u00e9l su modelo inicial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_Your_Goals\"><\/span>2. Eval\u00fae sus objetivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de elegir un modelo de afiliaci\u00f3n, determine qu\u00e9 espera conseguir con su sitio. Intentar generar unos ingresos secundarios respetables requerir\u00e1 consideraciones diferentes que intentar crear un negocio de seis cifras.<\/p>\n\n\n\n<p>Cuando se trata de ingresos, tener en cuenta la escalabilidad es esencial, sobre todo si prestas un servicio t\u00fa mismo. Querr\u00e1s asegurarte de que te pagan por el tiempo que dedicas a tus clientes. <\/p>\n\n\n\n<p>En este caso, podr\u00edas utilizar un modelo de facturaci\u00f3n por contador en el que los clientes pagan en funci\u00f3n del tiempo que pasas con ellos. Puede <a href=\"https:\/\/memberpress.com\/es\/how-to-properly-increase-your-membership-prices\/\" title=\"C\u00f3mo aumentar correctamente los precios de sus cuotas de afiliaci\u00f3n\" target=\"_blank\" rel=\"noreferrer noopener\">suba sus tarifas<\/a> a medida que mejora su reputaci\u00f3n, lo que le permite ganar m\u00e1s dinero sin tener que asumir un n\u00famero inmanejable de clientes.<\/p>\n\n\n\n<p>Si tu objetivo no es tanto una cantidad elevada de dinero como recuperar parte de tu tiempo, puedes crear un \u00e1rea privada para miembros y organizar charlas semanales en directo. Podr\u00edas cobrar una cuota mensual por el acceso. Cuanta m\u00e1s gente participe, m\u00e1s dinero ganar\u00e1s, y no requerir\u00e1 ninguna inversi\u00f3n de tiempo adicional por tu parte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Analyze_How_Much_Time_You_Have\"><\/span>3. Analice de cu\u00e1nto tiempo dispone<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hablando de tiempo, la cantidad que puede dedicar de forma realista a su sitio de afiliaci\u00f3n debe formar parte de su decisi\u00f3n. Algunos modelos requieren m\u00e1s atenci\u00f3n y cuidado que otros. Si no puede hacerlo, sus suscriptores pueden sentirse defraudados.<\/p>\n\n\n\n<p>A\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/es\/the-skinny-on-drip-content\/\" rel=\"noreferrer noopener\">contenido por goteo<\/a>\u00a0es una excelente opci\u00f3n si tiene poco tiempo. En este sistema, los contenidos se publican a lo largo de un periodo de tiempo, en lugar de todos a la vez. <\/p>\n\n\n\n<p>Si ha creado un <a href=\"https:\/\/memberpress.com\/es\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"C\u00f3mo crear un curso en l\u00ednea s\u00f3lido para su sitio de membres\u00eda\" target=\"_blank\" rel=\"noreferrer noopener\">curso en l\u00ednea<\/a>podr\u00eda considerar la posibilidad de publicar una lecci\u00f3n cada vez. Los suscriptores pagan por la clase y reciben acceso a m\u00e1s material a medida que pasa el tiempo. Ya has dedicado tiempo a crear el curso, as\u00ed que no tienes que hacer nada m\u00e1s para generar ingresos.<\/p>\n\n\n\n<p>Sin embargo, si dispone de mucho tiempo para dedicar a su sitio de afiliaci\u00f3n, quiz\u00e1 le convenga combinar varios modelos. De este modo, los miembros podr\u00e1n elegir los que se adapten a sus preferencias personales, abriendo tus productos o servicios a un p\u00fablico m\u00e1s amplio.<\/p>\n\n\n\n<p>Siguiendo con nuestro ejemplo de la clase en l\u00ednea, podr\u00eda hibridar el modelo de contenido por goteo. Podr\u00edas a\u00f1adir precios escalonados, en los que los clientes que paguen m\u00e1s puedan acceder a tutor\u00edas individuales con los instructores, materiales adicionales del curso o comentarios sobre las tareas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Determine_What_Your_Customers_Want\"><\/span>4. Determine qu\u00e9 quieren sus clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El p\u00fablico al que piensa atraer tambi\u00e9n puede afectar a su decisi\u00f3n sobre el modelo de afiliaci\u00f3n. Si tienes en cuenta lo que valoran tus clientes potenciales, podr\u00e1s maximizar tus beneficios.<\/p>\n\n\n\n<p>A simple way to do this is by providing flexibility. You might offer your customers several ways to access your content. If you offer multiple products or\u00a0classes, you can give them the option of buying a single class or an all-access pass at a discount, as <a href=\"https:\/\/www.masterclass.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.masterclass.com\/\">MasterClass<\/a> lo hace:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png\" alt=\"Algunos de los cursos en l\u00ednea de MasterClass.\" class=\"wp-image-23896\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-768x515.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass.png 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Piense en c\u00f3mo su p\u00fablico puede obtener m\u00e1s valor de su sitio. Tal vez tenga previsto vender libros, y los suscriptores recibir\u00e1n un nuevo t\u00edtulo cada mes. Tambi\u00e9n podr\u00eda ofrecer acceso a un club de lectura virtual s\u00f3lo para miembros, donde sus clientes puedan comentar lo que est\u00e1n leyendo.<\/p>\n\n\n\n<p>Enviar encuestas a sus afiliados y ofrecerles amplias oportunidades para que compartan sus opiniones son formas sencillas de mantenerlos contentos y asegurarse de que sus ofertas son pertinentes y atractivas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crear un programa de afiliaci\u00f3n pr\u00f3spero requiere mucho trabajo. Sin embargo, tambi\u00e9n puede ayudarle a crear una nueva fuente de ingresos fiable para su negocio.<\/p>\n\n\n\n<p>Recapitulemos lo que debe tener en cuenta a la hora de elegir un modelo de afiliaci\u00f3n:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Qu\u00e9 tipo de contenidos produce y qu\u00e9 modelo tiene m\u00e1s sentido para conceder acceso a contenidos, productos o servicios.<\/li><li>Cu\u00e1les son sus objetivos y c\u00f3mo su estructura de precios puede ayudarle a alcanzarlos.<\/li><li>Cu\u00e1nto tiempo tiene para atender y satisfacer a sus clientes.<\/li><li>Qu\u00e9 quieren sus clientes y c\u00f3mo puede ofrec\u00e9rselo.<\/li><\/ol>\n\n\n\n<p>\u00bfQu\u00e9 es lo m\u00e1s importante para ti a la hora de elegir un modelo de afiliaci\u00f3n? Hablemos de ello en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Starting a membership site can be a fantastic way to generate reliable income, and today it\u2019s easier than ever to launch one with WordPress. However, there\u2019s a lot of thought and planning that goes into setting up your program. Once you\u2019ve developed a product or service to sell, you still need to decide on a [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":24041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,121],"tags":[800],"class_list":{"0":"post-23878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-pricing","9":"tag-business-models","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Choosing a membership model is a huge part of launching your membership business. 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However, there\u2019s a lot of thought and planning that goes into setting up your program. Once you\u2019ve developed a product or service to sell, you still need to decide on a membership model.<\/p>","content":[{"type":"text","data":"Starting a <a href=\"https:\/\/memberpress.com\/membership-sites-101\/\">membership site<\/a> can be a fantastic way to generate reliable income, and today it\u2019s easier than ever to <a href=\"https:\/\/memberpress.com\/features\/\">launch one with WordPress<\/a>. However, there\u2019s a lot of thought and planning that goes into setting up your program. Once you\u2019ve developed a product or service to sell, you still need to decide on a membership model."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your site\u2019s membership model is a key factor in its success. Fortunately, there are many systems and structures to choose from, and one is bound to suit what you have in mind while helping you maximize your income.<\/p>","content":[{"type":"text","data":"Your site\u2019s membership model is a key factor in its success. Fortunately, there are many systems and structures to choose from, and one is bound to suit what you have in mind while helping you maximize your income."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we\u2019ll cover why choosing the right membership model is an important decision. Then we\u2019ll walk through four points to consider so you can select the best one for your business. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this article, we\u2019ll cover why choosing the right membership model is an important decision. Then we\u2019ll walk through four points to consider so you can select the best one for your business. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Choosing the Right Membership Model Is Important<\/h2>","content":"Por qu\u00e9 es importante elegir el modelo de afiliaci\u00f3n adecuado","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Your membership model is the framework you base your subscriptions on. It will affect and be affected by the types of products or services you sell, how often your members receive content or products, and what options your members have in terms of payment plans.<\/p>","content":[{"type":"text","data":"Your membership model is the framework you base your subscriptions on. It will affect and be affected by the types of products or services you sell, how often your members receive content or products, and what options your members have in terms of payment plans."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The model you select can help you attain your business goals. It can also affect your users' experience with your site, which can influence your retention rate.<\/p>","content":[{"type":"text","data":"The model you select can help you attain your business goals. It can also affect your users' experience with your site, which can influence your retention rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While this is an important decision, if you're torn between a couple of models that could work, there's no need to panic. You can always hybridize your membership structure later as you diversify or add more services. <\/p>","content":[{"type":"text","data":"While this is an important decision, if you're torn between a couple of models that could work, there's no need to panic. You can always hybridize your membership structure later as you diversify or add more services. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you'll want to avoid is having to change your model altogether. This would not only be inconvenient for your subscribers but would also be a lot of work for you.<\/p>","content":[{"type":"text","data":"What you'll want to avoid is having to change your model altogether. This would not only be inconvenient for your subscribers but would also be a lot of work for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Know Which Membership Model Is Best for Your Business (4 Key Considerations)<\/h2>","content":"C\u00f3mo saber qu\u00e9 modelo de afiliaci\u00f3n es el mejor para su empresa (4 consideraciones clave)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you understand the importance of the right membership model, we'll guide you through a few considerations for choosing one. We'll also mention some examples throughout the upcoming sections to provide some inspiration.<\/p>","content":[{"type":"text","data":"Now that you understand the importance of the right membership model, we'll guide you through a few considerations for choosing one. We'll also mention some examples throughout the upcoming sections to provide some inspiration."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Think About What Type of Content You Produce<\/h3>","content":"1. Piense en el tipo de contenido que produce","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The type of content you offer naturally impacts the way you sell it. Products \u2013 physical or digital \u2013 and services will benefit from different models. Here are some examples:<\/p>","content":[{"type":"text","data":"The type of content you offer naturally impacts the way you sell it. Products \u2013 physical or digital \u2013 and services will benefit from different models. Here are some examples:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>If you sell a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-create-and-sell-knockout-fitness-programs-online\/\" rel=\"noreferrer noopener\">fitness program<\/a>, it may be best to grant access to the entire program for a monthly fee. This type of content likely has components that work together, such as a meal and exercise plan. Therefore, users will need access to the entire program. You can provide new recipes and workouts each month to keep them coming back.<\/li><li>When you sell a physical product, you can also use a monthly fee model, but you may want to consider a discount if customers pay for a year's supply upfront. It's advantageous for you to have long term customers, as it's&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#2644e0785a8e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cheaper than attracting new ones<\/a>. Also, having an idea of how many customers you have can make managing inventory easier.<\/li><li>You could use a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/create-better-pricing-tables\/\" rel=\"noreferrer noopener\">tiered membership model<\/a>&nbsp;for coaching services. Lower tiers may include a monthly group chat, whereas higher levels might offer one-on-one consultations. This is also beneficial for you, as you're spending more time with higher-paying clients, enabling you to offer them other products they may be interested in.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Si vende un&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/es\/how-to-create-and-sell-knockout-fitness-programs-online\/\" rel=\"noreferrer noopener\">programa de fitness<\/a>Si se trata de un programa completo, puede ser mejor conceder acceso a todo el programa por una cuota mensual. Es probable que este tipo de contenido tenga componentes que funcionan juntos, como un plan de comidas y ejercicios. Por lo tanto, los usuarios necesitar\u00e1n acceder a todo el programa. Puede ofrecer nuevas recetas y ejercicios cada mes para que vuelvan.<\/li><li>Cuando vendes un producto f\u00edsico, tambi\u00e9n puedes utilizar un modelo de cuota mensual, pero puedes plantearte un descuento si los clientes pagan por adelantado el suministro de un a\u00f1o. Es ventajoso para usted tener clientes a largo plazo, ya que es&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#2644e0785a8e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">m\u00e1s barato que atraer a otros nuevos<\/a>. Adem\u00e1s, tener una idea de cu\u00e1ntos clientes tiene puede facilitar la gesti\u00f3n del inventario.<\/li><li>Puede utilizar un&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/es\/create-better-pricing-tables\/\" rel=\"noreferrer noopener\">modelo de afiliaci\u00f3n por niveles<\/a>&nbsp;para servicios de coaching. Los niveles m\u00e1s bajos pueden incluir una charla mensual en grupo, mientras que los niveles m\u00e1s altos pueden ofrecer consultas individuales. Esto tambi\u00e9n es beneficioso para ti, ya que pasas m\u00e1s tiempo con los clientes que pagan m\u00e1s, lo que te permite ofrecerles otros productos en los que puedan estar interesados.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your business grows, you may begin to diversify your offerings. There's no reason a life coach can't sell a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" rel=\"noreferrer noopener\">podcast subscription<\/a>. However, be careful not to lose sight of what's at the core of your membership service and base your initial model on that.<\/p>","content":[{"type":"text","data":"As your business grows, you may begin to diversify your offerings. There's no reason a life coach can't sell a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" rel=\"noreferrer noopener\">podcast subscription<\/a>. However, be careful not to lose sight of what's at the core of your membership service and base your initial model on that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Assess Your Goals<\/h3>","content":"2. Eval\u00fae sus objetivos","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before selecting a membership model, determine what you're hoping to achieve with your site. Trying to generate a respectable side income will require different considerations than attempting to build a six-figure business.<\/p>","content":[{"type":"text","data":"Before selecting a membership model, determine what you're hoping to achieve with your site. Trying to generate a respectable side income will require different considerations than attempting to build a six-figure business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When it comes to earnings, keeping scalability in mind is essential, especially if you provide a service yourself. You'll want to ensure you're paid for the time you spend with your clients. <\/p>","content":[{"type":"text","data":"When it comes to earnings, keeping scalability in mind is essential, especially if you provide a service yourself. You'll want to ensure you're paid for the time you spend with your clients. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this case, you could use a metered billing model where clients pay based on the amount of time you spend with them. You can <a href=\"https:\/\/memberpress.com\/how-to-properly-increase-your-membership-prices\/\" title=\"How to Properly Increase Your Membership Prices\" target=\"_blank\" rel=\"noreferrer noopener\">raise your rates<\/a> as your reputation improves, which enables you to earn more money without taking on an unmanageable number of customers.<\/p>","content":[{"type":"text","data":"In this case, you could use a metered billing model where clients pay based on the amount of time you spend with them. You can <a href=\"https:\/\/memberpress.com\/how-to-properly-increase-your-membership-prices\/\" title=\"How to Properly Increase Your Membership Prices\" target=\"_blank\" rel=\"noreferrer noopener\">raise your rates<\/a> as your reputation improves, which enables you to earn more money without taking on an unmanageable number of customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your goal is less about a high dollar amount and more about taking back some of your time, you could create a private members' area and have weekly live chats. You might charge a monthly fee for access. The more people who participate, the more money you make, and it won't require any additional time investment on your part.<\/p>","content":[{"type":"text","data":"If your goal is less about a high dollar amount and more about taking back some of your time, you could create a private members' area and have weekly live chats. You might charge a monthly fee for access. The more people who participate, the more money you make, and it won't require any additional time investment on your part."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Analyze How Much Time You Have<\/h3>","content":"3. Analice de cu\u00e1nto tiempo dispone","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Speaking of time, how much you can realistically devote to your membership site should be part of your decision. Some models require more attention and nurturing than others. If you can't provide this, your subscribers may feel shortchanged.<\/p>","content":[{"type":"text","data":"Speaking of time, how much you can realistically devote to your membership site should be part of your decision. Some models require more attention and nurturing than others. If you can't provide this, your subscribers may feel shortchanged."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/the-skinny-on-drip-content\/\" rel=\"noreferrer noopener\">drip content<\/a>&nbsp;model is an excellent choice if you're pressed for time. In this system, content is scheduled for release over a period of time, rather than all at once. <\/p>","content":[{"type":"text","data":"A&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/the-skinny-on-drip-content\/\" rel=\"noreferrer noopener\">drip content<\/a>&nbsp;model is an excellent choice if you're pressed for time. In this system, content is scheduled for release over a period of time, rather than all at once. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you've created an <a href=\"https:\/\/memberpress.com\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"How To Create A Solid Online Course for your Membership Site\" target=\"_blank\" rel=\"noreferrer noopener\">online course<\/a>, you might consider releasing it one lesson at a time. Subscribers pay for the class and receive access to more material as time passes. You've already put in the time creating the course, so you don't have to do anything further to generate income.<\/p>","content":[{"type":"text","data":"If you've created an <a href=\"https:\/\/memberpress.com\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"How To Create A Solid Online Course for your Membership Site\" target=\"_blank\" rel=\"noreferrer noopener\">online course<\/a>, you might consider releasing it one lesson at a time. Subscribers pay for the class and receive access to more material as time passes. You've already put in the time creating the course, so you don't have to do anything further to generate income."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if you have a lot of time to devote to your membership site, you may want to combine several models. This way, members can choose those that suit their personal preferences, opening your products or services up to a wider audience.<\/p>","content":[{"type":"text","data":"However, if you have a lot of time to devote to your membership site, you may want to combine several models. This way, members can choose those that suit their personal preferences, opening your products or services up to a wider audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Continuing with our online class example, you might hybridize the drip content model. You could add tiered pricing, where higher paying customers can access one-on-one tutoring with instructors, extra course materials, or feedback on assignments.<\/p>","content":[{"type":"text","data":"Continuing with our online class example, you might hybridize the drip content model. You could add tiered pricing, where higher paying customers can access one-on-one tutoring with instructors, extra course materials, or feedback on assignments."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Determine What Your Customers Want<\/h3>","content":"4. Determine qu\u00e9 quieren sus clientes","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The audience you plan to attract can also affect your membership model decision. By considering what your potential customers value, you can maximize your profits.<\/p>","content":[{"type":"text","data":"The audience you plan to attract can also affect your membership model decision. By considering what your potential customers value, you can maximize your profits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A simple way to do this is by providing flexibility. You might offer your customers several ways to access your content. If you offer multiple products or&nbsp;classes, you can give them the option of buying a single class or an all-access pass at a discount, as <a href=\"https:\/\/www.masterclass.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.masterclass.com\/\">MasterClass<\/a> does:<\/p>","content":[{"type":"text","data":"A simple way to do this is by providing flexibility. You might offer your customers several ways to access your content. If you offer multiple products or&nbsp;classes, you can give them the option of buying a single class or an all-access pass at a discount, as <a href=\"https:\/\/www.masterclass.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.masterclass.com\/\">MasterClass<\/a> does:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png\" alt=\"Some of MasterClass' online courses.\" class=\"wp-image-23896\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png","data":{"alt":"Some of MasterClass' online courses.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png","align":"center"},"style":{"width":1024,"height":687,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You might think about how your audience can get more value out of your site. Perhaps you plan to sell books, and subscribers will receive a new title each month. You might also offer access to a members-only virtual book club where your customers can discuss what they're reading.<\/p>","content":[{"type":"text","data":"You might think about how your audience can get more value out of your site. Perhaps you plan to sell books, and subscribers will receive a new title each month. You might also offer access to a members-only virtual book club where your customers can discuss what they're reading."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sending surveys to your members and providing them with ample opportunities to share their feedback are easy ways to keep them happy and make sure your offers are relevant and attractive.<\/p>","content":[{"type":"text","data":"Sending surveys to your members and providing them with ample opportunities to share their feedback are easy ways to keep them happy and make sure your offers are relevant and attractive."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Building a thriving membership program takes a lot of work. However, it can also help you create a new, reliable revenue stream for your business.<\/p>","content":[{"type":"text","data":"Building a thriving membership program takes a lot of work. However, it can also help you create a new, reliable revenue stream for your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s recap what you may want to think about when choosing a membership model:<\/p>","content":[{"type":"text","data":"Let\u2019s recap what you may want to think about when choosing a membership model:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>What type of content you produce and which model makes the most sense for granting access to content, products, or services.<\/li><li>What your goals are and how your pricing structure can help you achieve them.<\/li><li>How much time you have to support and satisfy your customers.<\/li><li>What your customers want and how you can provide it.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Qu\u00e9 tipo de contenidos produce y qu\u00e9 modelo tiene m\u00e1s sentido para conceder acceso a contenidos, productos o servicios.<\/li><li>Cu\u00e1les son sus objetivos y c\u00f3mo su estructura de precios puede ayudarle a alcanzarlos.<\/li><li>Cu\u00e1nto tiempo tiene para atender y satisfacer a sus clientes.<\/li><li>Qu\u00e9 quieren sus clientes y c\u00f3mo puede ofrec\u00e9rselo.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What\u2019s most important to you when choosing a membership model? Let\u2019s talk about it in the comments section below!<\/p>","content":[{"type":"text","data":"What\u2019s most important to you when choosing a membership model? Let\u2019s talk about it in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/23878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=23878"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/23878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/24041"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=23878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=23878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=23878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}