{"id":24090,"date":"2021-11-30T07:00:00","date_gmt":"2021-11-30T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=24090"},"modified":"2026-03-02T10:13:15","modified_gmt":"2026-03-02T15:13:15","slug":"pricing-models-for-membership-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/","title":{"rendered":"Los 10 modelos de precios m\u00e1s comunes de los sitios de afiliaci\u00f3n"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"wp-block-paragraph\">Una de las decisiones m\u00e1s importantes a las que te enfrentar\u00e1s como propietario de un sitio web de membres\u00eda es tu modelo de precios. Elegir la estrategia de suscripci\u00f3n adecuada puede influir en c\u00f3mo percibe tu p\u00fablico el valor de tu oferta y en si finalmente se dar\u00e1n de alta.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7596b564576\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7596b564576\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/#Finding_a_Pricing_Model_For_Membership_Sites_10_Most_Common\" >Encontrar un modelo de precios para los sitios de afiliaci\u00f3n (10 m\u00e1s comunes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/#1_One-time_fixed_rate\" >1. Tipo fijo \u00fanico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/#2_Recurring_fixed_rate\" >2. Tipo fijo recurrente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/#3_Tiered_pricing\" >3. Precios diferenciados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/#4_Per-User_Rate_Selling_One-Offs\" >4. Tarifa por usuario (venta de piezas \u00fanicas)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/#5_Custom_Rate\" >5. Tarifa personalizada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/#6_Lifetime_Membership\" >6. Afiliaci\u00f3n vitalicia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/#7_Installment_Plans\" >7. Planes a plazos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/#8_Pay_As_You_Go\" >8. Pago por uso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/#9_Pay_What_You_Want\" >9. Pague lo que quiera<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/#10_Freemium\" >10. Freemium<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Existen muchos modelos de precios diferentes que se adaptan a los distintos nichos de sitios de afiliaci\u00f3n. Por ejemplo, puede cobrar una cuota mensual est\u00e1ndar u ofrecer varios niveles de afiliaci\u00f3n. Aunque estas son soluciones populares, otras opciones podr\u00edan funcionar mejor para su negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, repasaremos diez modelos de precios habituales para las p\u00e1ginas web de suscripci\u00f3n. \u00a1Empecemos!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"zgKPn5rxkdu5bJHRjlT0jI04oILkdANiO46uXGbRrxZttSXwayUy3TEwaQ9BAMplhFGU2cSo86hsVYWfeeZQ\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear una p\u00e1gina de precios con Grupos MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">VER &gt;&gt; C\u00d3MO CREAR UNA P\u00c1GINA DE PRECIOS CON MEMBERPRESS GRUPOS<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_a_Pricing_Model_For_Membership_Sites_10_Most_Common\"><\/span>Encontrar un modelo de precios para los sitios de afiliaci\u00f3n (10 m\u00e1s comunes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de decidirte por un modelo de precios, es recomendable que eval\u00faes tu <a href=\"https:\/\/www.inc.com\/young-entrepreneur-council\/how-to-create-an-irresistible-value-proposition.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">propuesta de valor<\/a> y aseg\u00farate de que resulte irresistible y f\u00e1cil de entender. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una asombrosa <a href=\"https:\/\/memberpress.com\/es\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">42% de negocios basados en suscripciones<\/a> afirman que esto les permite cobrar cuotas de afiliaci\u00f3n m\u00e1s elevadas, por lo que es fundamental hacerlo bien desde el principio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considere tambi\u00e9n sus objetivos financieros y el compromiso de su audiencia actual. Puede ser dif\u00edcil convencer <strong>10,000<\/strong> seguidores pasivos para suscribirse a $10 al mes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, 100 <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-develop-superfans-who-gladly-evangelize-for-you-pat-flynn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">s\u00faper fans<\/a> podr\u00eda estar encantado de aportar m\u00e1s que eso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, es \u00fatil investigar a sus competidores y ver qu\u00e9 les funciona. Por ejemplo, la suscripci\u00f3n <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> servicios como <a href=\"https:\/\/www.birchbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Birchbox<\/a> suelen seguir un modelo mensual fijo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, muchos desarrolladores de software optan por opciones de precios escalonados o de por vida.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_d2a2531c7838f11e4649c893d9b93b41\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-start-a-software-business\/\" target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo crear una empresa de software con WordPress + MemberPress<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Sin m\u00e1s pre\u00e1mbulos, he aqu\u00ed diez modelos de precios para sitios de afiliaci\u00f3n a tener en cuenta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_One-time_fixed_rate\"><\/span>1. Tipo fijo \u00fanico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este modelo de precios es, con mucho, el m\u00e1s sencillo. Los afiliados pagan una <strong>cuota \u00fanica<\/strong> y accede a todos tus contenidos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El inconveniente es que se pierden las ventajas del <strong>ingresos recurrentes<\/strong>. Por el lado positivo, es posible que los visitantes se animen m\u00e1s a registrarse porque no sienten que est\u00e9n asumiendo un compromiso a largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este modelo funciona mejor para sitios web de membres\u00eda que no requieren mucho mantenimiento. Por ejemplo, los sitios web de fans pr\u00e1cticamente se gestionan solos, ya que gran parte del contenido lo generan los propios usuarios. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"xMXhF5iD2opa680qtWHO1veGfrIk3ENm4l7ZUL9wVcKubjRQdSJCBYAzn\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear una suscripci\u00f3n \u00fanica en MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9ngvH_YYe_0?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">Ver &gt;&gt; C\u00f3mo crear una suscripci\u00f3n \u00fanica (de una sola vez) o vender productos puntuales en MemberPress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Recurring_fixed_rate\"><\/span>2. Tipo fijo recurrente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este es el modelo de afiliaci\u00f3n m\u00e1s popular y lo primero que le viene a la mente a la mayor\u00eda de la gente cuando piensa en precios recurrentes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los abonados suelen pagar una <a href=\"https:\/\/memberpress.com\/es\/should-your-membership-site-have-yearly-or-monthly-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">cuota mensual<\/a> en este formato, aunque tambi\u00e9n puede establecer periodos de facturaci\u00f3n personalizados, como un calendario trimestral (cada tres meses).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si eliges esta opci\u00f3n, tendr\u00e1s que aportar un valor constante en cada periodo de facturaci\u00f3n. Por lo tanto, debes asegurarte de contar con un plan a largo plazo y con los medios necesarios para mantener ese esfuerzo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una tarifa fija recurrente funciona mejor para sitios web como <a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Medio<\/a> que publican contenidos con regularidad. Tambi\u00e9n puede ser una excelente opci\u00f3n para servicios de coaching, foros en l\u00ednea o <a href=\"https:\/\/memberpress.com\/es\/creating-a-subscription-box-business-in-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Crear un negocio de cajas de suscripci\u00f3n en MemberPress\">cajas de suscripci\u00f3n<\/a> para productos f\u00edsicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para retener a los afiliados, puede ofrecer incentivos como descuentos por renovaci\u00f3n anticipada. Muchas empresas tambi\u00e9n ofrecen abonos plurianuales m\u00e1s baratos para <a href=\"https:\/\/memberpress.com\/es\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noreferrer noopener\">fomentar compromisos m\u00e1s largos<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tiered_pricing\"><\/span>3. Precios diferenciados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oferta <a href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">varios niveles de precios<\/a> puede ser una forma excelente de diferenciar sus productos. Podr\u00eda ofrecer varios paquetes dirigidos a distintos tipos de clientes y sus necesidades. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640.jpg\"><img decoding=\"async\" width=\"711\" height=\"492\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640.jpg\" alt=\"ejemplo de tabla de precios de paquetes de servicios\" class=\"wp-image-49787\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640.jpg 711w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640-300x208.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640-246x170.jpg 246w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640-700x484.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640-156x108.jpg 156w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lo m\u00e1s habitual es que este modelo de precios incluya tres opciones. La m\u00e1s barata ofrece funciones b\u00e1sicas, mientras que la opci\u00f3n m\u00e1s cara est\u00e1 dirigida a usuarios m\u00e1s avanzados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-start-a-software-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Proveedores de servicios y desarrolladores de software<\/a> pueden adaptarse bien a este modelo. Sin embargo, <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-start-a-membership-site-to-sell-art-and-design\/\" target=\"_blank\" rel=\"noopener\" title=\"\">creativos<\/a> y <a href=\"https:\/\/memberpress.com\/es\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noopener\" title=\"\">blogueros <\/a>tambi\u00e9n pueden beneficiarse de los precios escalonados y de ofrecer distintos niveles de acceso a sus contenidos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Per-User_Rate_Selling_One-Offs\"><\/span>4. Tarifa por usuario (venta de piezas \u00fanicas)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta configuraci\u00f3n de precios puede ser la opci\u00f3n perfecta si su producto o servicio est\u00e1 orientado a equipos. Por ejemplo, muchos sistemas de gesti\u00f3n de clientes (<a href=\"https:\/\/memberpress.com\/go\/infusionsoft\/main\/\" title=\"Infusionsoft - Keap Enlace de Afiliados\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">CRM<\/a>) o plataformas de gesti\u00f3n de proyectos como <a href=\"https:\/\/memberpress.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"https:\/\/www.hubspot.com\/\">Hubspot<\/a> cobrar una cuota fija o recurrente por usuario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <strong><a href=\"https:\/\/memberpress.com\/es\/addons\/corporate-accounts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Complemento MemberPress Cuentas de empresa<\/a><\/strong> apoya este modelo. Para saber m\u00e1s, eche un vistazo a estos recursos:<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_82b1d4f5f49e8c0a5b4bf44629d72732\" href=\"https:\/\/memberpress.com\/es\/addons\/corporate-accounts\/\" target=\"_blank\" class=\"button button-blue center\">DOCS &gt;&gt; Complemento de cuentas corporativas MemberPress<\/a>\n<\/div>\n\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_1fa554e0ef23a52ecf51cbe788378c89\" href=\"https:\/\/memberpress.com\/es\/blog\/announcing-memberpress-1-3-and-corporate-accounts\/\" target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; Varios usuarios, una sola suscripci\u00f3n<\/a>\n<\/div>\n\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_727deb8cc1f07fdf1cf520517c3267ec\" href=\"https:\/\/memberpress.com\/es\/blog\/corporate-membership-accounts-and-how-to-price-them\/\" target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo fijar el precio de tus cuotas de socio corporativo<\/a>\n<\/div>\n\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"955Vty9cdpEqkfTGXmNlFrxOW3seY4pjk7C2xEySvHKCBQtuaFzJNm8reLnl46gcMqv0PDLPO2sQ\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo ofrecer cuentas de empresa con MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ad0Sl2MLwrE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>ver &gt;&gt; c\u00f3mo permitir a los usuarios crear subcuentas en memberpress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Custom_Rate\"><\/span>5. Tarifa personalizada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes tienen necesidades diferentes, por lo que en algunos casos es imprescindible adaptar las tarifas. Por ejemplo, los precios fijos pueden no ser apropiados para el software de nivel empresarial debido a los complejos requisitos de las empresas a gran escala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede ofrecer complementos que sus clientes puedan combinar para crear sus propios paquetes personalizados. De este modo, sus afiliados controlan las caracter\u00edsticas y el precio, lo que hace que su propuesta sea m\u00e1s personalizada y atractiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como todos los modelos de esta lista, <a href=\"https:\/\/memberpress.com\/es\/docs\/membership-terms-overview\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress admite precios personalizados<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Lifetime_Membership\"><\/span>6. Afiliaci\u00f3n vitalicia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Casi cualquier modelo de precios podr\u00eda mejorarse con una afiliaci\u00f3n vitalicia alternativa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, aparte de su oferta mensual a tipo fijo, tambi\u00e9n podr\u00eda tener una <strong>opci\u00f3n de pago \u00fanico<\/strong> para los miembros que desean un acceso ilimitado a sus contenidos sin las molestias de las renovaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>con descuento <\/strong>La afiliaci\u00f3n vitalicia puede ser un incentivo inteligente para los primeros usuarios. Los desarrolladores de software o <a href=\"https:\/\/memberpress.com\/es\/launching-a-premium-online-course-your-membership-site-launch-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Lanzamiento de un curso premium en l\u00ednea: Lista de comprobaci\u00f3n para el lanzamiento de su sitio de afiliaci\u00f3n\">sitios web de e-learning<\/a> suelen ofrecer esta opci\u00f3n adem\u00e1s de otros niveles de precios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, puede que no sea la mejor opci\u00f3n si publica nuevos contenidos de forma continua o presta asistencia permanente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Installment_Plans\"><\/span>7. Planes a plazos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este modelo de precios es \u00fatil si cobra una tarifa \u00fanica cara, pero algunos de sus clientes no pueden permitirse pagar el importe total de una sola vez. Por ejemplo, muchos estudiantes tienen presupuestos ajustados, as\u00ed que <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Presentaci\u00f3n de los cursos MemberPress\">cursos en l\u00ednea<\/a> suelen ofrecer planes de pago a plazos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo general, el socio abona una cuota inicial y, a continuaci\u00f3n, realiza varios pagos peri\u00f3dicos. El n\u00famero exacto lo decides t\u00fa, pero muchos sitios web ofrecen dos o tres duraciones de planes de pago entre las que los clientes pueden elegir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Pay_As_You_Go\"><\/span>8. Pago por uso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La tarificaci\u00f3n basada en el uso es popular entre muchos servicios inform\u00e1ticos y de telefon\u00eda m\u00f3vil para ayudar a mitigar los riesgos de consumo elevado. Tambi\u00e9n promueve una mayor transparencia y equidad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si consumes 2 GB de datos en un mes, solo pagar\u00e1s por lo que hayas consumido, en lugar de una cuota fija.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aparte de los servicios basados en web, las startups tambi\u00e9n pueden utilizar este modelo de precios como parte de su propuesta de valor. Sin embargo, puede ser dif\u00edcil predecir los ingresos, ya que los costes pueden variar de un mes a otro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Pay_What_You_Want\"><\/span>9. Pague lo que quiera<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagina que eres un bloguero o un creativo al que le apasiona su trabajo, aunque lo hagas de forma gratuita. En ese caso, un <strong>modelo basado en donaciones<\/strong> puede ser una forma ideal de obtener unos ingresos extra. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los modelos de \u00abpaga lo que quieras\u00bb tambi\u00e9n pueden ser una opci\u00f3n ideal para las empresas emergentes que a\u00fan est\u00e1n probando sus propuestas de valor o que no quieren presionar a sus seguidores con suscripciones de pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque no debes tener grandes expectativas con este tipo de modelo de precios, los clientes que realmente creen en tu producto suelen estar encantados de apoyarlo. Para aumentar tus ingresos, tambi\u00e9n puedes <strong>ofrecer incentivos adicionales <\/strong>a los abonados que donen m\u00e1s de una determinada cantidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Freemium\"><\/span>10. Freemium<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, tenemos <a href=\"https:\/\/memberpress.com\/es\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u201cmodelo de precios \u201dfreemium\u00bb<\/a>que puede ser un elemento crucial de su estrategia general. Se trata de ofrecer un determinado nivel de acceso a productos, servicios o contenidos de forma gratuita, con actualizaciones opcionales de pago. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia de las pruebas gratuitas, el contenido \u00abfreemium\u00bb no caduca, lo que permite a tus socios probar a fondo tus ofertas.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Bl4QnHFdTNgGYfPL1Mj8JtXk\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo ofrecer p\u00e1ginas gratuitas con la configuraci\u00f3n PayWall de MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pc4a9VgtVmw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATch &gt;&gt; c\u00f3mo permitir visitas gratuitas a tu p\u00e1gina web antes de llegar al muro de pago<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El contenido gratuito tambi\u00e9n puede ayudar a aumentar su base de suscriptores y establecer autoridad en su nicho. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, si tu producto freemium ofrece un valor que los suscriptores no pueden rechazar, eso podr\u00eda ayudar a convencerlos de que merece la pena <strong>actualizaci\u00f3n de <\/strong>a un abono premium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un modelo de precios eficaz puede determinar f\u00e1cilmente el \u00e9xito o el fracaso de tu p\u00e1gina web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es fundamental tener en cuenta el valor que ofreces a tus socios, tus objetivos financieros y c\u00f3mo te sit\u00faas frente a la competencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo hemos hablado de 10 modelos de precios habituales para los sitios web de suscripci\u00f3n. A continuaci\u00f3n, un resumen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Tasa fija recurrente \u00fanica<\/li>\n\n\n\n<li>Tipo fijo recurrente<\/li>\n\n\n\n<li>Precios escalonados<\/li>\n\n\n\n<li>Tarifa por usuario (venta \u00fanica)<\/li>\n\n\n\n<li>A medida<\/li>\n\n\n\n<li>Afiliaci\u00f3n vitalicia<\/li>\n\n\n\n<li>Plan de pago a plazos<\/li>\n\n\n\n<li>Pago por uso<\/li>\n\n\n\n<li>Pague lo que quiera<\/li>\n\n\n\n<li>Freemium<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MemberPress admite todos estos modelos de precios<\/strong>. Pero la que elijas deber\u00eda depender del tipo de productos o servicios que ofrezcas y de tu propuesta de valor \u00fanica.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre los modelos de precios de los sitios de afiliaci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>One of the most important decisions you\u2019ll face as a membership site owner is your pricing model. Choosing the right subscription strategy can affect how your audience perceives the value of your offer and whether they\u2019ll sign up. There are many different pricing models that suit various membership site niches. For instance, you could charge [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":31151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,121],"tags":[800,322],"class_list":["post-24090","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-pricing","tag-business-models","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Choosing the right pricing model for your membership site can affect your site&#039;s value. 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