{"id":24179,"date":"2021-01-25T07:55:00","date_gmt":"2021-01-25T14:55:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=24179"},"modified":"2023-09-29T19:56:12","modified_gmt":"2023-09-29T23:56:12","slug":"10-little-known-secrets-of-top-sales-performers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/","title":{"rendered":"10 secretos poco conocidos de los mejores vendedores"},"content":{"rendered":"<p>Algunos propietarios de sitios de afiliaci\u00f3n parecen alcanzar sus cuotas de miembros con facilidad, mientras que otros van a la zaga de sus objetivos. \u00bfTienen estos vendedores de alto rendimiento alg\u00fan secreto que les ayude a cerrar tratos m\u00e1s r\u00e1pido, y podr\u00edan estos consejos ayudarle a usted como propietario de un negocio en l\u00ednea? Sin duda alguna. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0b9a1c35676\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0b9a1c35676\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/#1_They_Have_Deep_Product_Knowledge\" >1. Tienen un profundo conocimiento del producto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/#2_They_Build_Relationships_With_Prospects\" >2. Establecen relaciones con los clientes potenciales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/#3_They_Have_Grit_and_Resilience\" >3. Tienen valor y resistencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/#4_They_Have_Unmatched_Empathy\" >4. Tienen una empat\u00eda incomparable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/#5_They_Have_Active_Listening_Skills\" >5. Tienen capacidad de escucha activa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/#6_They_Enjoy_The_Sales_Process\" >6. Disfrutan del proceso de venta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/#7_They_Succeed_With_The_Help_Of_A_Team\" >7. Triunfan con la ayuda de un equipo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/#8_They_Can_Communicate_From_The_Customers_Perspective\" >8. Pueden comunicar desde la perspectiva del cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/#9_They_Promote_Value_Over_Product_and_Price\" >9. Promueven el valor por encima del producto y el precio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/#10_They_Track_The_Competition\" >10. Rastrean a la competencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Seg\u00fan la <a href=\"https:\/\/www.millerheimangroup.com\/resources\/resource\/2018-buyer-preference-study-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">Estudio sobre las preferencias de los compradores 2018 realizado por Miller Heiman Group<\/a>S\u00f3lo 53% de los profesionales de ventas alcanzan o superan sus objetivos. Esto supone un descenso con respecto a los 63% de los \u00faltimos cinco a\u00f1os, lo que indica que los vendedores tienen dificultades.<\/p>\n\n\n\n<p>Sin embargo <em>es<\/em> posible conseguir grandes conversiones de ventas como las de David Ogilvy, Dale Carnegie, Zig Ziglar y otros renombrados vendedores. Al fin y al cabo, si no fuera posible, ellos no lo conseguir\u00edan. <\/p>\n\n\n\n<p>En este art\u00edculo, vamos a repasar 10 secretos poco conocidos de los mejores vendedores que, junto con una buena cantidad de trabajo duro y dedicaci\u00f3n, har\u00e1n que sus cifras de ventas suban y funcionen. Y no se preocupe, \u00a1empujar a la gente para que compre no est\u00e1 en la lista! As\u00ed que vamos a ello.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_They_Have_Deep_Product_Knowledge\"><\/span>1. Tienen un profundo conocimiento del producto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mu\u00e9strenos un propietario de un sitio de membres\u00eda que siempre alcance su objetivo y le mostraremos cu\u00e1nto aman su producto y entienden c\u00f3mo funciona, ya sea un <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> servicio de suscripci\u00f3n o un conjunto de <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cursos de aprendizaje en l\u00ednea<\/a>. <\/p>\n\n\n\n<p>Las ventas constantes son un subproducto del conocimiento del producto. No importa lo excitante o aburrido que sea el producto, un conocimiento profundo del mismo es esencial. <a href=\"https:\/\/www.learnupon.com\/blog\/product-knowledge\/\" target=\"_blank\" rel=\"noreferrer noopener\">conocimiento<\/a> de ese producto ayudar\u00e1 al vendedor a comunicar eficazmente sus ventajas y caracter\u00edsticas de un modo que nada m\u00e1s puede hacerlo.<\/p>\n\n\n\n<p>Los datos de InsightSquared muestran que el <a href=\"https:\/\/www.insightsquared.com\/blog\/8-things-the-top-1-of-sales-reps-do-differently\/\" target=\"_blank\" rel=\"noreferrer noopener\">1% de los mejores agentes de ventas han adquirido un profundo conocimiento del producto<\/a>. Y eso es porque hacen el trabajo extra de estudiar el producto a fondo.<\/p>\n\n\n\n<p>Examinan los defectos, identifican c\u00f3mo se compara el producto con otros similares del mercado y entienden c\u00f3mo comunicar sus caracter\u00edsticas y ventajas en su contexto. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_They_Build_Relationships_With_Prospects\"><\/span>2. Establecen relaciones con los clientes potenciales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ser capaz de entablar relaciones con clientes y clientes potenciales es un secreto de ventas de valor incalculable del que dependen los mejores vendedores. Despu\u00e9s de todo, es mucho m\u00e1s f\u00e1cil <a href=\"https:\/\/www.zendesk.com\/blog\/improve-customer-loyalty-and-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">retener a los clientes<\/a> cuando conf\u00edan en ti.<\/p>\n\n\n\n<p>Hay algo indiscutiblemente poderoso en el desarrollo de relaciones con nuevos clientes potenciales y en la consolidaci\u00f3n de los v\u00ednculos que ya tiene con los clientes. Con el tiempo, ganar\u00e1s m\u00e1s dinero gracias a esta t\u00e1ctica.<\/p>\n\n\n\n<p>Y no tiene que recurrir a trucos para conseguir que la gente compre sus productos. Si construyes las relaciones adecuadas con tus clientes potenciales, confiar\u00e1n en ti de forma natural. <\/p>\n\n\n\n<p>Y hoy en d\u00eda, la parte de \"construir una relaci\u00f3n\" empieza cuando se crean contenidos pr\u00e1cticos que <strong>realmente ayuda<\/strong> su p\u00fablico objetivo.<\/p>\n\n\n\n<p>Y no aceptes excusas: \"Eso no funcionar\u00e1 en mi nicho. Mi nicho es demasiado peque\u00f1o. Mi sector es demasiado aburrido\", etc.<\/p>\n\n\n\n<p>Cada vez que oigo esta objeci\u00f3n me refiero al ejemplo de iNECTA, una <a href=\"https:\/\/www.inecta.com\/food-erp\" target=\"_blank\" rel=\"noreferrer noopener\">software ERP alimentario<\/a>. A pesar de estar en un nicho peque\u00f1o y, algunos dir\u00edan \"aburrido\", producen incre\u00edbles entradas de blog y v\u00eddeos de YouTube, e incluso gestionan una universidad iNECTA, todo lo cual ayuda a su p\u00fablico objetivo a tener \u00e9xito.<\/p>\n\n\n\n<p>Esfuerzos como estos ayudan enormemente a construir una gran relaci\u00f3n con su p\u00fablico, lo que se traducir\u00e1 en incre\u00edbles tasas de conversi\u00f3n y en un aumento de las ventas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_They_Have_Grit_and_Resilience\"><\/span>3. Tienen valor y resistencia <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los mejores vendedores encuentran formas de crecer a partir de los reveses y los rechazos. <\/p>\n\n\n\n<p>La verdad es que los propietarios de sitios de afiliaci\u00f3n se enfrentan y tratan con el rechazo todo el tiempo. Como vendedor, uno espera naturalmente una respuesta a sus esfuerzos por parte de los clientes. Pero a veces hay que esperar que te dejen en la estacada.<\/p>\n\n\n\n<p>En palabras de <a href=\"https:\/\/www.negotiations.com\/experts\/calum-coburn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calum Coburn<\/a>: <\/p>\n\n\n\n<p><em>\"Las ventas sufren una de las tasas de abandono m\u00e1s altas de todas las profesiones, por eso sirve contratar a vendedores que muestren resiliencia y agallas\".  <\/em><\/p>\n\n\n\n<p>En ventas, las agallas te ayudan a resistir los golpes. No te echas atr\u00e1s ni te rindes. Te mueves, aprendes, perseveras y ganas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_They_Have_Unmatched_Empathy\"><\/span>4. Tienen una empat\u00eda incomparable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En el concepto de ventas, <strong><em>La empat\u00eda es una medida de su capacidad para comprender y compartir los sentimientos de sus clientes y clientes potenciales.<\/em><\/strong><\/p>\n\n\n\n<p>Los mejores vendedores siempre dan prioridad al cliente. Sienten su dolor, comprenden sus quejas y se esfuerzan por aliviar sus problemas creando soluciones. <\/p>\n\n\n\n<p>Para mostrar empat\u00eda, necesita acercarse a sus clientes. M\u00e1s all\u00e1 de ofrecerles un producto para que lo compren, \u00fanete a la conversaci\u00f3n para convertirte en su amigo. <\/p>\n\n\n\n<p>En esta misma l\u00ednea, nunca querr\u00e1s perderte una cita con un cliente potencial. Las herramientas de programaci\u00f3n como Woven pueden ayudarte.<\/p>\n\n\n\n<p>La empat\u00eda es una habilidad blanda que le ayuda a anticiparse a las necesidades y deseos de sus clientes.<\/p>\n\n\n\n<p>Si demuestra empat\u00eda, tambi\u00e9n establecer\u00e1 mejores relaciones con sus clientes. Esto puede traducirse en m\u00e1s ventas e ingresos para su empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_They_Have_Active_Listening_Skills\"><\/span>5. Tienen capacidad de escucha activa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Escuchar es uno de los <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">las mejores dotes de comunicaci\u00f3n<\/a>. <strong>Cuando escuchas, comunicas.<\/strong> Demuestra que te importa y que aprecias a la persona que habla.<\/p>\n\n\n\n<p>Para desarrollar un sitio de afiliaci\u00f3n de \u00e9xito, debe escuchar activamente a sus clientes. Y cuando se ponga en contacto con nuevos clientes potenciales y potenciales, h\u00e1gales preguntas y luego d\u00e9 un paso atr\u00e1s y esc\u00facheles. Cuando <a href=\"https:\/\/brandmentions.com\/blog\/best-time-to-post-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">publicar en las redes sociales<\/a>Por ejemplo, d\u00e9 a la gente la oportunidad de dejar comentarios y est\u00e9 dispuesto a responder.<\/p>\n\n\n\n<p>Los profesionales de ventas que escuchan m\u00e1s de lo que hablan tienden a <a href=\"http:\/\/saasbrand.com\/customer-acquisition-channels-for-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">cerrar m\u00e1s ventas<\/a>. Debe decidirse a escuchar lo que tienen que decir sus clientes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_They_Enjoy_The_Sales_Process\"><\/span>6. Disfrutan del proceso de venta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los mejores vendedores aman lo que hacen. Tanto si est\u00e1n involucrados en <a href=\"https:\/\/surveyanyplace.com\/quiz-marketing-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">generaci\u00f3n de contactos<\/a> o conseguir ventas reales, les encanta el proceso: reunirse con los clientes, hacer presentaciones o explicar las caracter\u00edsticas de un producto.<\/p>\n\n\n\n<p>Hay que cultivar la aptitud para las ventas. Esto le har\u00e1 disfrutar del proceso, ya que lo ver\u00e1 como una aventura que le ayudar\u00e1 a comprender mejor a su p\u00fablico objetivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_They_Succeed_With_The_Help_Of_A_Team\"><\/span>7. Triunfan con la ayuda de un equipo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A menudo, los equipos de ventas se contentan con hablar de trabajo en equipo sin actuar realmente como tal. Sin embargo, para que tu empresa de afiliaci\u00f3n alcance el \u00e9xito, tienes que llevar a los miembros de tu equipo contigo.  <\/p>\n\n\n\n<p>Aunque te recompensen o te asciendan por superar a todas las dem\u00e1s personas de tu equipo, tu verdadera competencia est\u00e1 fuera del edificio, no dentro. <\/p>\n\n\n\n<p>Trata a los que te rodean con un alto nivel de respeto, aprecia a los que te ofrecen ayuda, por poca que sea. Este es un secreto que nos beneficia a todos, tanto dentro como fuera del entorno del marketing. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_They_Can_Communicate_From_The_Customers_Perspective\"><\/span>8. Pueden comunicar desde la perspectiva del cliente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00bfQu\u00e9 quieren los clientes de una relaci\u00f3n comercial? La mayor\u00eda de los vendedores se lo imaginan, pero los mejores van un paso m\u00e1s all\u00e1. <\/p>\n\n\n\n<p>Cuando interact\u00fae con un posible afiliado, intente identificar sus principales prioridades y preocupaciones. Haga preguntas para saber por lo que est\u00e1n pasando. A continuaci\u00f3n, utiliza la informaci\u00f3n para adaptar tu oferta de productos y, en \u00faltima instancia, satisfacer sus necesidades en tiempo real.<\/p>\n\n\n\n<p>Este es el mejor enfoque para personalizar la oferta de productos. Siempre que puedas comunicarte desde la perspectiva del cliente (c\u00f3mo ve las cosas), captar\u00e1s sus corazones y les empujar\u00e1s a convertirse en miembros por el camino.<\/p>\n\n\n\n<p>El equipo de ventas de ClickMeeting, uno de los mejores software para webinars, es inteligente. Cuando te registras para utilizar su producto, te piden que veas un <a href=\"https:\/\/knowledge.clickmeeting.com\/video\/how-to-start-with-online-meetings-on-clickmeeting\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00eddeo<\/a> sobre c\u00f3mo organizar su primera reuni\u00f3n en l\u00ednea. El objetivo es entusiasmar a los clientes para que acaben comprando el software anticip\u00e1ndose a sus preguntas e inquietudes desde el principio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_They_Promote_Value_Over_Product_and_Price\"><\/span>9. Promueven el valor por encima del producto y el precio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El valor del producto es m\u00e1s importante que la propia oferta. <\/p>\n\n\n\n<p>Cuando comercializa en l\u00ednea, puede resultar dif\u00edcil explicar a sus clientes las mejores caracter\u00edsticas de su afiliaci\u00f3n, especialmente cuando se centra en <a href=\"https:\/\/userp.io\/organic-business-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">crecimiento org\u00e1nico del negocio<\/a>. <\/p>\n\n\n\n<p>Es probable que los posibles afiliados no le conozcan en persona, as\u00ed que \u00bfc\u00f3mo convencerles de que su producto es el mejor?<\/p>\n\n\n\n<p>Conc\u00e9ntrese en el valor que obtendr\u00e1n de su afiliaci\u00f3n.<\/p>\n\n\n\n<p>S\u00ed, el precio del producto debe ser justo, pero comunique el valor en cada punto. Deja de destacar las caracter\u00edsticas de tu producto y c\u00e9ntrate en los beneficios que puede aportar a tu cliente. <\/p>\n\n\n\n<p><strong>Bonificaci\u00f3n: <\/strong>Comparta historias de \u00e9xito para reforzar sus argumentos. C\u00e9ntrese en los testimonios en v\u00eddeo, ya que transmiten emoci\u00f3n y tienden a convertir con mayor eficacia. Y no se preocupe demasiado por la calidad de la producci\u00f3n. Un simple v\u00eddeo testimonial tipo selfie puede convertir tan bien (si no mejor) que una producci\u00f3n de v\u00eddeo cara y de alta calidad.<\/p>\n\n\n\n<p>Un gran ejemplo es c\u00f3mo Infinite Recovery presenta sus testimonios. Son aut\u00e9nticos y honestos, y todo ello sin una gran productora de v\u00eddeo detr\u00e1s. Si le interesa, visite <a href=\"https:\/\/www.infiniterecovery.com\/client-testimonials\/\" target=\"_blank\" rel=\"noreferrer noopener\">Insp\u00edrese aqu\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_They_Track_The_Competition\"><\/span>10. Rastrean a la competencia <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los mejores vendedores siempre hacen un seguimiento de sus competidores.<\/p>\n\n\n\n<p>No pretenden saberlo todo y por eso miran continuamente por encima del hombro a otras empresas y vendedores. Luego dise\u00f1an mejores estrategias para superarles.<\/p>\n\n\n\n<p>Tienes que espiar a tus competidores para ver qu\u00e9 est\u00e1n haciendo bien. Por ejemplo, consulte los sitios web de sus principales competidores y <a href=\"https:\/\/collectingcents.com\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a> canales para ver qu\u00e9 tipo de contenido publican, cu\u00e1les son sus <a href=\"https:\/\/loganix.com\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">principales palabras clave org\u00e1nicas<\/a>y de d\u00f3nde obtienen backlinks. \u00bfD\u00f3nde publican anuncios? \u00bfC\u00f3mo es su embudo de ventas? En otras palabras, \u00a1investiga!<\/p>\n\n\n\n<p>Con estos datos, obtendr\u00e1 una ventaja competitiva que le ayudar\u00e1 a tomar decisiones m\u00e1s inteligentes, captar m\u00e1s afiliados y alcanzar sus objetivos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En definitiva, destacar en ventas no es algo puntual. Los mejores vendedores son implacables.<\/p>\n\n\n\n<p>Si quieres convertirte en uno de los mejores, tienes que desarrollar habilidades blandas (por ejemplo, empat\u00eda, liderazgo, trabajo en equipo, resoluci\u00f3n de problemas) y decidirte a aportar soluciones.<\/p>\n\n\n\n<p>Tienes que conocer tus productos al dedillo. Ve m\u00e1s all\u00e1 de memorizar las caracter\u00edsticas y entiende tu producto y a las personas a las que se lo vendes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Some membership site owners seem to hit their member quotas with ease, while others trail behind their targets. Do these top sales performers have any secrets that help them close deals faster, and could this advice help you as an online business owner? Most definitely. 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Add an image with your Focus keyphrase as alt text.","score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"blockGraphs\":[],\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:41:43","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:08","updated":"2026-03-03 15:04:55"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t10 Little Known Secrets of Top Sales Performers\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Marketing","link":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/"},{"label":"10 Little Known Secrets of Top Sales Performers","link":"https:\/\/memberpress.com\/es\/blog\/10-little-known-secrets-of-top-sales-performers\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Some membership site owners seem to hit their member quotas with ease, while others trail behind their targets. Do these top sales performers have any secrets that help them close deals faster, and could this advice help you as an online business owner? Most definitely. <\/p>","content":[{"type":"text","data":"Some membership site owners seem to hit their member quotas with ease, while others trail behind their targets. Do these top sales performers have any secrets that help them close deals faster, and could this advice help you as an online business owner? Most definitely. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>According to the <a href=\"https:\/\/www.millerheimangroup.com\/resources\/resource\/2018-buyer-preference-study-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">2018 Buyer Preferences Study by Miller Heiman Group<\/a>, only 53% of sales professionals are hitting or exceeding their target numbers. This is a decrease from 63% in the recent five years \u2014 an indication that salespeople are struggling.<\/p>","content":[{"type":"text","data":"According to the <a href=\"https:\/\/www.millerheimangroup.com\/resources\/resource\/2018-buyer-preference-study-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">2018 Buyer Preferences Study by Miller Heiman Group<\/a>, only 53% of sales professionals are hitting or exceeding their target numbers. This is a decrease from 63% in the recent five years \u2014 an indication that salespeople are struggling."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, it <em>is<\/em> possible to achieve great sales conversions like those of David Ogilvy, Dale Carnegie, Zig Ziglar, and other renowned sales performers. After all, if it weren\u2019t possible, they wouldn\u2019t be pulling it off. <\/p>","content":[{"type":"text","data":"However, it <em>is<\/em> possible to achieve great sales conversions like those of David Ogilvy, Dale Carnegie, Zig Ziglar, and other renowned sales performers. After all, if it weren\u2019t possible, they wouldn\u2019t be pulling it off. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we\u2019ll go over 10 little known secrets of top sales performers that, along with a good amount of hard work and dedication, will get your sales numbers up and running. And don\u2019t worry, pushing people into purchasing isn\u2019t on the list! So let\u2019s dive in.<\/p>","content":[{"type":"text","data":"In this article, we\u2019ll go over 10 little known secrets of top sales performers that, along with a good amount of hard work and dedication, will get your sales numbers up and running. And don\u2019t worry, pushing people into purchasing isn\u2019t on the list! So let\u2019s dive in."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">1. They Have Deep Product Knowledge<\/h2>","content":"1. Tienen un profundo conocimiento del producto","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Show us a membership site owner who always hits their target, and we\u2019ll show you how much they love their product and understand how it works \u2014 whether it\u2019s a box subscription service or a set of <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online learning courses<\/a>. <\/p>","content":[{"type":"text","data":"Show us a membership site owner who always hits their target, and we\u2019ll show you how much they love their product and understand how it works \u2014 whether it\u2019s a box subscription service or a set of <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online learning courses<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consistent sales are a by-product of product knowledge. It doesn\u2019t matter how exciting or boring the product might be, a deep <a href=\"https:\/\/www.learnupon.com\/blog\/product-knowledge\/\" target=\"_blank\" rel=\"noreferrer noopener\">knowledge<\/a> of that product will help the salesperson effectively communicate its benefits and features in a way that nothing else can.<\/p>","content":[{"type":"text","data":"Consistent sales are a by-product of product knowledge. It doesn\u2019t matter how exciting or boring the product might be, a deep <a href=\"https:\/\/www.learnupon.com\/blog\/product-knowledge\/\" target=\"_blank\" rel=\"noreferrer noopener\">knowledge<\/a> of that product will help the salesperson effectively communicate its benefits and features in a way that nothing else can."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Data from InsightSquared shows that the <a href=\"https:\/\/www.insightsquared.com\/blog\/8-things-the-top-1-of-sales-reps-do-differently\/\" target=\"_blank\" rel=\"noreferrer noopener\">top 1% of sales agents have gained deep product knowledge<\/a>. And that\u2019s because they do the extra work of studying the product extensively.<\/p>","content":[{"type":"text","data":"Data from InsightSquared shows that the <a href=\"https:\/\/www.insightsquared.com\/blog\/8-things-the-top-1-of-sales-reps-do-differently\/\" target=\"_blank\" rel=\"noreferrer noopener\">top 1% of sales agents have gained deep product knowledge<\/a>. And that\u2019s because they do the extra work of studying the product extensively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They examine flaws, identify how the product compares with similar products in the market, and understand how to communicate its features and benefits in context. <\/p>","content":[{"type":"text","data":"They examine flaws, identify how the product compares with similar products in the market, and understand how to communicate its features and benefits in context. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">2. They Build Relationships With Prospects<\/h2>","content":"2. Establecen relaciones con los clientes potenciales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Being able to build relationships with prospects and clients is a priceless sales secret top performers depend on. After all, it\u2019s a lot easier to <a href=\"https:\/\/www.zendesk.com\/blog\/improve-customer-loyalty-and-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">retain customers<\/a> when they trust you.<\/p>","content":[{"type":"text","data":"Being able to build relationships with prospects and clients is a priceless sales secret top performers depend on. After all, it\u2019s a lot easier to <a href=\"https:\/\/www.zendesk.com\/blog\/improve-customer-loyalty-and-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">retain customers<\/a> when they trust you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There\u2019s something inarguably powerful about developing relationships with new prospects and cementing the bonds you already have with customers. Over time, you\u2019ll make more money through this tactic.<\/p>","content":[{"type":"text","data":"There\u2019s something inarguably powerful about developing relationships with new prospects and cementing the bonds you already have with customers. Over time, you\u2019ll make more money through this tactic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And you don\u2019t have to rely on gimmicks to get people to buy your products. When you build the right relationships with your prospects, they\u2019ll naturally trust you. <\/p>","content":[{"type":"text","data":"And you don\u2019t have to rely on gimmicks to get people to buy your products. When you build the right relationships with your prospects, they\u2019ll naturally trust you. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And these days, the \u201cbuilding a relationship\u201d part begins when you create actionable content that <strong>truly helps<\/strong> your target audience.<\/p>","content":[{"type":"text","data":"And these days, the \u201cbuilding a relationship\u201d part begins when you create actionable content that <strong>truly helps<\/strong> your target audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And don't accept excuses: \u201cThat won't work in my niche. My niche is too small. My industry is too boring,\u201d and so on.<\/p>","content":[{"type":"text","data":"And don't accept excuses: \u201cThat won't work in my niche. My niche is too small. My industry is too boring,\u201d and so on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Every time I hear this objection I refer to the example iNECTA, a <a href=\"https:\/\/www.inecta.com\/food-erp\" target=\"_blank\" rel=\"noreferrer noopener\">food ERP software<\/a>. Despite that they are in a small and, some would say \u201cboring\u201d, niche, they produce amazing blog posts and YouTube videos, and even operate an iNECTA university \u2014 all of which helps their target audience succeed.<\/p>","content":[{"type":"text","data":"Every time I hear this objection I refer to the example iNECTA, a <a href=\"https:\/\/www.inecta.com\/food-erp\" target=\"_blank\" rel=\"noreferrer noopener\">food ERP software<\/a>. Despite that they are in a small and, some would say \u201cboring\u201d, niche, they produce amazing blog posts and YouTube videos, and even operate an iNECTA university \u2014 all of which helps their target audience succeed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Efforts like these tremendously help to build a great relationship with your audience, which will result in amazing conversion rates and increased sales.<\/p>","content":[{"type":"text","data":"Efforts like these tremendously help to build a great relationship with your audience, which will result in amazing conversion rates and increased sales."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3. They Have Grit and Resilience <\/h2>","content":"3. Tienen valor y resistencia","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Top sales performers find ways to grow from setbacks and rejections. <\/p>","content":[{"type":"text","data":"Top sales performers find ways to grow from setbacks and rejections. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The truth is that membership site owners will face and deal with rejection all the time. As a salesperson, you naturally expect a response to your efforts from your customers. But you should come to expect to be left in the lurch sometimes.<\/p>","content":[{"type":"text","data":"The truth is that membership site owners will face and deal with rejection all the time. As a salesperson, you naturally expect a response to your efforts from your customers. But you should come to expect to be left in the lurch sometimes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In the words of <a href=\"https:\/\/www.negotiations.com\/experts\/calum-coburn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calum Coburn<\/a>: <\/p>","content":[{"type":"text","data":"In the words of <a href=\"https:\/\/www.negotiations.com\/experts\/calum-coburn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calum Coburn<\/a>: "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>\u201cSales suffer from one of the highest attrition rates of all professions, which is why it serves to recruit salespeople who show resilience and grit.\u201d  <\/em><\/p>","content":[{"type":"text","data":"<em>\u201cSales suffer from one of the highest attrition rates of all professions, which is why it serves to recruit salespeople who show resilience and grit.\u201d  <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In sales, grit helps you to stick it out in the face of knockouts. You don\u2019t back down or give up. You move, you learn, you persevere, and you win.<\/p>","content":[{"type":"text","data":"In sales, grit helps you to stick it out in the face of knockouts. You don\u2019t back down or give up. You move, you learn, you persevere, and you win."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">4. They Have Unmatched Empathy<\/h2>","content":"4. Tienen una empat\u00eda incomparable","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In the concept of sales, <strong><em>Empathy is a measure of your ability to understand and share the feelings of your prospects and customers.<\/em><\/strong><\/p>","content":[{"type":"text","data":"In the concept of sales, <strong><em>Empathy is a measure of your ability to understand and share the feelings of your prospects and customers.<\/em><\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Top sales performers always put the customer first. They feel their pains, understand their complaints, and strive to alleviate their problems by creating solutions. <\/p>","content":[{"type":"text","data":"Top sales performers always put the customer first. They feel their pains, understand their complaints, and strive to alleviate their problems by creating solutions. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To show empathy, you need to get closer to your customers. Beyond offering them a product to buy, join the conversation so you can become a friend. <\/p>","content":[{"type":"text","data":"To show empathy, you need to get closer to your customers. Beyond offering them a product to buy, join the conversation so you can become a friend. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Along these same lines, you never want to miss an appointment with a potential client. Scheduling tools like Woven can help.<\/p>","content":[{"type":"text","data":"Along these same lines, you never want to miss an appointment with a potential client. Scheduling tools like Woven can help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Empathy is a soft skill that helps you to anticipate your customer\u2019s needs and wants.<\/p>","content":[{"type":"text","data":"Empathy is a soft skill that helps you to anticipate your customer\u2019s needs and wants."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You also build better relationships with your customers when you show empathy. This can translate into more sales and revenue for your company.<\/p>","content":[{"type":"text","data":"You also build better relationships with your customers when you show empathy. This can translate into more sales and revenue for your company."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">5. They Have Active Listening Skills<\/h2>","content":"5. Tienen capacidad de escucha activa","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Listening is one of the <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">strongest communication skills<\/a>. <strong>When you\u2019re listening, you\u2019re communicating.<\/strong> It shows you care and appreciate the person who\u2019s talking.<\/p>","content":[{"type":"text","data":"Listening is one of the <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">strongest communication skills<\/a>. <strong>When you\u2019re listening, you\u2019re communicating.<\/strong> It shows you care and appreciate the person who\u2019s talking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To develop a successful membership site, you should actively listen to your customers. And when you connect with new leads and prospects, ask questions then step back and listen to them. When you <a href=\"https:\/\/brandmentions.com\/blog\/best-time-to-post-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">post on social media<\/a>, for example, give people the chance to leave comments and be willing to respond.<\/p>","content":[{"type":"text","data":"To develop a successful membership site, you should actively listen to your customers. And when you connect with new leads and prospects, ask questions then step back and listen to them. When you <a href=\"https:\/\/brandmentions.com\/blog\/best-time-to-post-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">post on social media<\/a>, for example, give people the chance to leave comments and be willing to respond."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sales professionals who listen more than they talk tend to <a href=\"http:\/\/saasbrand.com\/customer-acquisition-channels-for-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">close more sales<\/a>. You should make up your mind to hear what your customers have to say. <\/p>","content":[{"type":"text","data":"Sales professionals who listen more than they talk tend to <a href=\"http:\/\/saasbrand.com\/customer-acquisition-channels-for-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">close more sales<\/a>. You should make up your mind to hear what your customers have to say. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">6. They Enjoy The Sales Process<\/h2>","content":"6. Disfrutan del proceso de venta","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Top sales performers love what they do. Whether they\u2019re involved in <a href=\"https:\/\/surveyanyplace.com\/quiz-marketing-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a> or getting actual sales, they love the process: meeting with customers, making presentations, or explaining the features of a product.<\/p>","content":[{"type":"text","data":"Top sales performers love what they do. Whether they\u2019re involved in <a href=\"https:\/\/surveyanyplace.com\/quiz-marketing-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a> or getting actual sales, they love the process: meeting with customers, making presentations, or explaining the features of a product."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You need to cultivate an aptitude for sales. This will cause you to enjoy the process, as you grow to see it as an adventure that helps you better understand your target audience.<\/p>","content":[{"type":"text","data":"You need to cultivate an aptitude for sales. This will cause you to enjoy the process, as you grow to see it as an adventure that helps you better understand your target audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">7. They Succeed With The Help Of A Team<\/h2>","content":"7. Triunfan con la ayuda de un equipo","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Oftentimes, sales teams are happy to talk the talk of teamwork without actually acting as a team. But for your membership business to achieve success, you need to carry your team members along.  <\/p>","content":[{"type":"text","data":"Oftentimes, sales teams are happy to talk the talk of teamwork without actually acting as a team. But for your membership business to achieve success, you need to carry your team members along.  "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although you may be rewarded or get promoted from outpacing every other person in your team, your true competition is outside of the building, not within. <\/p>","content":[{"type":"text","data":"Although you may be rewarded or get promoted from outpacing every other person in your team, your true competition is outside of the building, not within. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Treat those around you with a high level of respect, appreciate those who offer help, no matter how little. This is one secret that benefits us all both inside and outside the marketing environment. <\/p>","content":[{"type":"text","data":"Treat those around you with a high level of respect, appreciate those who offer help, no matter how little. This is one secret that benefits us all both inside and outside the marketing environment. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">8. They Can Communicate From The Customer\u2019s Perspective<\/h2>","content":"8. Pueden comunicar desde la perspectiva del cliente","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>What do customers want from a business relationship? Most salespeople will go as far to imagine this, but a top performer will take it a step further. <\/p>","content":[{"type":"text","data":"What do customers want from a business relationship? Most salespeople will go as far to imagine this, but a top performer will take it a step further. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you interact with a potential member, try to identify their top priorities and concerns. Ask questions to find out what they\u2019re going through. Then use the information to tailor your product offering, ultimately addressing their needs in real-time.<\/p>","content":[{"type":"text","data":"When you interact with a potential member, try to identify their top priorities and concerns. Ask questions to find out what they\u2019re going through. Then use the information to tailor your product offering, ultimately addressing their needs in real-time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is the best approach to take when you\u2019re looking to personalize your product offering. As long as you can communicate from the customer\u2019s perspective (how they see things), you\u2019ll capture their hearts and nudge them into becoming members along the way.<\/p>","content":[{"type":"text","data":"This is the best approach to take when you\u2019re looking to personalize your product offering. As long as you can communicate from the customer\u2019s perspective (how they see things), you\u2019ll capture their hearts and nudge them into becoming members along the way."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The sales team at ClickMeeting, one of the best webinar software out there, is smart. When you sign up to use their product, they\u2019ll prompt you to watch a <a href=\"https:\/\/knowledge.clickmeeting.com\/video\/how-to-start-with-online-meetings-on-clickmeeting\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a> on how to host your first online meeting. The goal is to get customers excited so they eventually buy the software by anticipating their questions and concerns from the outset.<\/p>","content":[{"type":"text","data":"The sales team at ClickMeeting, one of the best webinar software out there, is smart. When you sign up to use their product, they\u2019ll prompt you to watch a <a href=\"https:\/\/knowledge.clickmeeting.com\/video\/how-to-start-with-online-meetings-on-clickmeeting\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a> on how to host your first online meeting. The goal is to get customers excited so they eventually buy the software by anticipating their questions and concerns from the outset."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">9. They Promote Value Over Product and Price<\/h2>","content":"9. Promueven el valor por encima del producto y el precio","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The product\u2019s value is more important than the offer itself. <\/p>","content":[{"type":"text","data":"The product\u2019s value is more important than the offer itself. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you\u2019re marketing online, it can be difficult to tell your customers the best features of your membership, especially when you\u2019re focusing on <a href=\"https:\/\/userp.io\/organic-business-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">organic business growth<\/a>. <\/p>","content":[{"type":"text","data":"When you\u2019re marketing online, it can be difficult to tell your customers the best features of your membership, especially when you\u2019re focusing on <a href=\"https:\/\/userp.io\/organic-business-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">organic business growth<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Prospective members have probably not met you in person, so how do you convince them that your product is the best?<\/p>","content":[{"type":"text","data":"Prospective members have probably not met you in person, so how do you convince them that your product is the best?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Hone in on the value they\u2019ll get from their membership.<\/p>","content":[{"type":"text","data":"Hone in on the value they\u2019ll get from their membership."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Yes, the product\u2019s price should be fair \u2014 but communicate the value at every point. Move away from highlighting the features of your product, and instead focus on the benefits it can bring to your client. <\/p>","content":[{"type":"text","data":"Yes, the product\u2019s price should be fair \u2014 but communicate the value at every point. Move away from highlighting the features of your product, and instead focus on the benefits it can bring to your client. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Bonus: <\/strong>Share success stories to buttress your points. Focus on video testimonials since they communicate emotion and tend to convert most effectively. And don\u2019t worry too much about production quality. A simple selfie-style video testimonial can convert just as well (if not better) than an expensive, high-quality video production.<\/p>","content":[{"type":"text","data":"<strong>Bonus: <\/strong>Share success stories to buttress your points. Focus on video testimonials since they communicate emotion and tend to convert most effectively. And don\u2019t worry too much about production quality. A simple selfie-style video testimonial can convert just as well (if not better) than an expensive, high-quality video production."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A great example is how Infinite Recovery presents their testimonials. They\u2019re authentic and honest \u2014 all without a full-blown video production company behind them. If you\u2019re interested, head over to <a href=\"https:\/\/www.infiniterecovery.com\/client-testimonials\/\" target=\"_blank\" rel=\"noreferrer noopener\">get some inspiration there<\/a>.<\/p>","content":[{"type":"text","data":"A great example is how Infinite Recovery presents their testimonials. They\u2019re authentic and honest \u2014 all without a full-blown video production company behind them. If you\u2019re interested, head over to <a href=\"https:\/\/www.infiniterecovery.com\/client-testimonials\/\" target=\"_blank\" rel=\"noreferrer noopener\">get some inspiration there<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">10. They Track The Competition <\/h2>","content":"10. Rastrean a la competencia","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Top sales performers always track their competitors.<\/p>","content":[{"type":"text","data":"Top sales performers always track their competitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They don\u2019t claim to know it all, and so are continually looking over the shoulders of other companies and salespersons. Then they design better strategies to outperform them.<\/p>","content":[{"type":"text","data":"They don\u2019t claim to know it all, and so are continually looking over the shoulders of other companies and salespersons. Then they design better strategies to outperform them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You need to spy on your competitors to see what they\u2019re doing well. For example, check your top competitors\u2019 websites and <a href=\"https:\/\/collectingcents.com\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a> channels to see what type of content they put out, what are their <a href=\"https:\/\/loganix.com\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">top organic keywords<\/a>, and from where they get backlinks. Where are they running ads? What does their sales funnel look like? In other words, do your research!<\/p>","content":[{"type":"text","data":"You need to spy on your competitors to see what they\u2019re doing well. For example, check your top competitors\u2019 websites and <a href=\"https:\/\/collectingcents.com\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a> channels to see what type of content they put out, what are their <a href=\"https:\/\/loganix.com\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">top organic keywords<\/a>, and from where they get backlinks. Where are they running ads? What does their sales funnel look like? In other words, do your research!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Armed with this data, you gain a competitive edge that will help you make smarter decisions, gain more members, and hit your targets.<\/p>","content":[{"type":"text","data":"Armed with this data, you gain a competitive edge that will help you make smarter decisions, gain more members, and hit your targets."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>All in all, excelling in sales isn\u2019t a one-off thing. Top sales performers are unrelenting.<\/p>","content":[{"type":"text","data":"All in all, excelling in sales isn\u2019t a one-off thing. Top sales performers are unrelenting."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to become a top performer, then you need to develop soft skills (e.g., empathy, leadership, teamwork, problem-solving) and make up your mind to provide solutions.<\/p>","content":[{"type":"text","data":"If you want to become a top performer, then you need to develop soft skills (e.g., empathy, leadership, teamwork, problem-solving) and make up your mind to provide solutions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You need to know your products inside out. Go beyond memorizing the features, and understand your product and the people you\u2019re selling it to.<\/p>","content":[{"type":"text","data":"You need to know your products inside out. Go beyond memorizing the features, and understand your product and the people you\u2019re selling it to."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/24179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=24179"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/24179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/24180"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=24179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=24179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=24179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}