{"id":24252,"date":"2021-02-15T07:36:00","date_gmt":"2021-02-15T14:36:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=24252"},"modified":"2024-11-25T18:35:00","modified_gmt":"2024-11-25T23:35:00","slug":"chargeback-and-dispute-resolution","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/chargeback-and-dispute-resolution\/","title":{"rendered":"La mejor forma de gestionar las devoluciones de cargo y la resoluci\u00f3n de litigios"},"content":{"rendered":"<p>Como empresa, usted quiere tener contentos a sus clientes. Esto puede hacer que la perspectiva de las devoluciones de cargo y la resoluci\u00f3n de disputas sea especialmente desalentadora. Si acabas de recibir la primera, puede que no sepas qu\u00e9 hacer a continuaci\u00f3n.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a4940be81092\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4940be81092\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/chargeback-and-dispute-resolution\/#Understanding_Membership_Chargebacks_and_Why_They_Occur\" >Comprender las devoluciones de cargo de los afiliados y por qu\u00e9 se producen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/chargeback-and-dispute-resolution\/#How_You_Should_Handle_Chargeback_and_Dispute_Resolution_4_Key_Steps\" >C\u00f3mo debe gestionar las devoluciones de cargo y la resoluci\u00f3n de disputas (4 pasos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/chargeback-and-dispute-resolution\/#Step_1_Do_Your_Research\" >Paso 1 Investigar\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/chargeback-and-dispute-resolution\/#Step_2_Contact_the_Customer\" >Paso 2 Contactar con el cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/chargeback-and-dispute-resolution\/#Step_3_Respond_to_the_Dispute\" >Paso 3 Responder a la disputa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/chargeback-and-dispute-resolution\/#Step_4_Be_Patient_and_Accept_the_Outcome_of_the_Dispute\" >Paso 4 Sea paciente y acepte el resultado de la disputa<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/chargeback-and-dispute-resolution\/#Conclusion\" >Conclusi\u00f3n\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Las disputas sobre pagos no son una experiencia agradable para ning\u00fan empresario. Afortunadamente, hay formas de gestionar estos desacuerdos y resolverlos lo antes posible, con suerte conservando a tus clientes.\u00a0<\/p>\n\n\n\n<p>En este art\u00edculo, veremos qu\u00e9 son las devoluciones de cargo y por qu\u00e9 se producen. Luego compartiremos un plan de cuatro pasos para resolver disputas de pago, para que pueda pasar a asuntos m\u00e1s positivos. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Membership_Chargebacks_and_Why_They_Occur\"><\/span>Comprender las devoluciones de cargo de los afiliados y por qu\u00e9 se producen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una devoluci\u00f3n de cargo o disputa de pago se produce cuando un cliente se pone en contacto con su banco y solicita el reembolso de una transacci\u00f3n realizada con su tarjeta. <a href=\"https:\/\/memberpress.com\/es\/docs\/choosing-your-gateways\/\" target=\"_blank\" rel=\"noreferrer noopener\">Su pasarela de pago<\/a> o el comerciante le notificar\u00e1 el problema. Si crees que la devoluci\u00f3n no es v\u00e1lida, dispondr\u00e1s de un plazo para rebatir la reclamaci\u00f3n.\u00a0<\/p>\n\n\n\n<p>Si el cliente gana la disputa, el valor de la transacci\u00f3n se deducir\u00e1 de su cuenta y se le devolver\u00e1. Tambi\u00e9n es posible que tengas que pagar una comisi\u00f3n a tu comerciante o pasarela de pago.<\/p>\n\n\n\n<p>Hay muchas razones por las que un cliente puede iniciar una disputa de pago. Tienen la <a href=\"https:\/\/www.ftc.gov\/enforcement\/statutes\/fair-credit-billing-act\" target=\"_blank\" rel=\"noreferrer noopener\">derecho legal<\/a> para solicitar una devoluci\u00f3n de cargo cuando el producto o servicio no es como se describe, o en caso de fraude. Por ejemplo, alguien puede piratear la cuenta PayPal de un cliente y comprar un producto sin el consentimiento del titular de la cuenta.<\/p>\n\n\n\n<p>Estas son razones leg\u00edtimas para solicitar una devoluci\u00f3n de cargo. Sin embargo, en este art\u00edculo nos centraremos en su uso indebido. Aunque ofrezca una <a href=\"https:\/\/memberpress.com\/es\/how-to-handle-refunds-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">pol\u00edtica de reembolso<\/a>Algunos clientes sin escr\u00fapulos pueden iniciar una disputa de pago si no est\u00e1n satisfechos con su producto o servicio.<\/p>\n\n\n\n<p>Otros clientes pueden recurrir a la mentira por fraude en el pago. Incluso puede encontrarse con el comprador ocasional que recibe sus productos o servicios seg\u00fan lo prometido pero no quiere pagar.\u00a0<\/p>\n\n\n\n<p>Las devoluciones ileg\u00edtimas, a veces denominadas \u201cfraude amistoso\u201d, est\u00e1n aumentando. Seg\u00fan un informe de <a href=\"https:\/\/risk.lexisnexis.com\/insights-resources\/research\/2019-true-cost-of-fraud-study-e-commerce-retail-edition\" target=\"_blank\" rel=\"noreferrer noopener\">especialistas en investigaci\u00f3n jur\u00eddica de LexisNexis<\/a>, el n\u00famero medio de intentos fraudulentos de impugnaci\u00f3n de pagos al mes ha aumentado un 128 % desde 2018. Seg\u00fan el mismo informe, hasta el 43 % de las p\u00e9rdidas por fraude pueden atribuirse al fraude amistoso.\u00a0<\/p>\n\n\n\n<p>El mero hecho de estar descontento con su experiencia como cliente no le da a nadie el derecho legal de iniciar un procedimiento de reclamaci\u00f3n contra Mastercard o <a href=\"https:\/\/payabl.com\/news\/mastercard-and-visa-chargeback-rules-and-processes\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">Devoluci\u00f3n de cargo de Visa<\/a> con su banco. Si sospecha que un cliente presenta una reclamaci\u00f3n ileg\u00edtima, tiene derecho a impugnarla.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_You_Should_Handle_Chargeback_and_Dispute_Resolution_4_Key_Steps\"><\/span>C\u00f3mo debe gestionar las devoluciones de cargo y la resoluci\u00f3n de disputas (4 pasos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lamentablemente, las devoluciones de cargo forman parte del \u00e9xito de una empresa. Teniendo esto en cuenta, aqu\u00ed est\u00e1 nuestro plan de cuatro pasos para resolver las disputas de pago lo menos dolorosamente posible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paso 1: Investigue\u00a0<\/h3>\n\n\n\n<p>El primer paso consiste en recopilar toda la informaci\u00f3n posible sobre la transacci\u00f3n objeto del litigio. En particular, debe buscar pruebas de que el cliente recibi\u00f3 su producto o accedi\u00f3 al servicio adquirido.\u00a0<\/p>\n\n\n\n<p>En el caso de los productos f\u00edsicos, puede consistir en comprobar el ID de seguimiento de la entrega. Para los productos y servicios virtuales, este paso puede ser m\u00e1s complejo.<\/p>\n\n\n\n<p>Si utiliza alg\u00fan software de seguimiento o an\u00e1lisis, puede buscar pruebas de compromiso. Puede tratarse de pruebas de que el cliente ha visitado su sitio web, ha iniciado sesi\u00f3n en su cuenta o ha abierto los correos electr\u00f3nicos enviados a su direcci\u00f3n. <\/p>\n\n\n\n<p>Si puede demostrar que el cliente abri\u00f3 su <em>activaci\u00f3n de la cuenta <\/em>correo electr\u00f3nico, esto es una prueba valiosa de que han recibido acceso a su sitio tal y como se les prometi\u00f3.<\/p>\n\n\n\n<p>Tambi\u00e9n puede comprobar cualquier software que utilice para crear o entregar sus productos digitales. Por ejemplo, <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">MemberPress<\/a> registra autom\u00e1ticamente todas las operaciones de afiliaci\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"2698\" height=\"1284\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/memberpress-membership-transactions.png\" alt=\"La pantalla de transacciones del salpicadero del MemberPress.\" class=\"wp-image-24253\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/memberpress-membership-transactions.png 2698w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/memberpress-membership-transactions-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/memberpress-membership-transactions-1024x487.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/memberpress-membership-transactions-768x365.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/memberpress-membership-transactions-1536x731.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/memberpress-membership-transactions-2048x975.png 2048w\" sizes=\"(max-width: 2698px) 100vw, 2698px\" \/><\/figure>\n<\/div>\n\n\n<p>Puede ver informaci\u00f3n detallada sobre cada transacci\u00f3n navegando a <em>MemberPress &gt; Transacciones<\/em>. Esto incluye el ID de la transacci\u00f3n, la fecha y la hora, y el usuario o usuarios implicados.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Contact_the_Customer\"><\/span>Paso 2: Contactar con el cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Su investigaci\u00f3n puede indicar que el cliente es v\u00edctima de un fraude. En este caso, lo mejor es aceptar la disputa. Aunque es frustrante perder una venta <em>y<\/em> incurrir en alimentaciones adicionales impuestas por los comerciantes, no merece la pena arriesgarse a la mala publicidad.\u00a0<\/p>\n\n\n\n<p>En la era de <a href=\"https:\/\/memberpress.com\/es\/choose-social-media-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"C\u00f3mo elegir qu\u00e9 plataformas de medios sociales utilizar\">redes sociales<\/a> y <a href=\"https:\/\/memberpress.com\/es\/can-user-reviews-really-help-hurt-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\u00bfPueden las rese\u00f1as de usuarios ayudar o perjudicar realmente a su negocio en l\u00ednea?\">sitios de rese\u00f1as de terceros<\/a>Un solo cliente descontento puede da\u00f1ar gravemente su reputaci\u00f3n. Al tratar con <em>leg\u00edtimo <\/em>disputas de pago de forma eficiente y profesional, est\u00e1 presentando su empresa de forma positiva. Esto puede traducirse en ventas reales en el futuro.<\/p>\n\n\n\n<p>Sin embargo, supongamos que su investigaci\u00f3n sugiere que no se trata de una devoluci\u00f3n de cargo leg\u00edtima. En este caso, suele merecer la pena ponerse en contacto directamente con el cliente. Puedes explicarle amablemente que has investigado su transacci\u00f3n y que crees que tienes pruebas suficientes para refutar su reclamaci\u00f3n.\u00a0<\/p>\n\n\n\n<p>Para un cliente que <em>conoce<\/em> que su demanda es fraudulenta, esto puede convencerles de que abandonen la disputa. Otra posibilidad es que respondan de una manera que ponga en duda su reclamaci\u00f3n o incluso les incrimine directamente. Esto puede ser una prueba valiosa para reforzar su caso.<\/p>\n\n\n\n<p>Independientemente de c\u00f3mo se desarrolle esta interacci\u00f3n, es importante ser educado y profesional. Incluso si tu correspondencia no parece especialmente interesante, debes guardar un registro minucioso de todas las comunicaciones, por si acaso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Respond_to_the_Dispute\"><\/span>Paso 3: Responder a la disputa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cada comerciante y cada pasarela de pago tienen sus propios procedimientos para responder a las devoluciones de cargo. Sin embargo, lo normal es que te pidan que redactes una declaraci\u00f3n en la que describas claramente la situaci\u00f3n y que aportes documentos justificativos.\u00a0<\/p>\n\n\n\n<p>Siempre que sea posible, debe incluir documentaci\u00f3n que demuestre que el cliente ha recibido lo que se le prometi\u00f3. En el caso de los productos f\u00edsicos, suele tratarse de justificantes de env\u00edo y entrega. En el caso de productos digitales, puede incluir capturas de pantalla o archivos PDF.<\/p>\n\n\n\n<p>Tambi\u00e9n es una buena idea facilitar una copia de la pol\u00edtica de devoluciones, si se ofrece. Esto puede demostrar que el cliente ten\u00eda otra forma de recuperar su dinero si no estaba satisfecho con el producto o servicio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Be_Patient_and_Accept_the_Outcome_of_the_Dispute\"><\/span>Paso 4: Sea paciente y acepte el resultado de la disputa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tras presentar sus pruebas, su pasarela de pago o comerciante expondr\u00e1 su caso al banco del cliente. Por desgracia, no hay garant\u00edas de que ganes.\u00a0<\/p>\n\n\n\n<p>Aunque presente pruebas suficientes, existen leyes de protecci\u00f3n del consumidor considerables. Si pierdes el litigio, lo mejor es que devuelvas los fondos al comprador y pagues las tasas adicionales sin demora. <\/p>\n\n\n\n<p>Esto le ayudar\u00e1 a evitar consecuencias negativas, incluida la mala publicidad asociada a ser tachado de moroso. Tambi\u00e9n significa que puede cerrar este cap\u00edtulo desagradable y pasar a cosas m\u00e1s positivas.<\/p>\n\n\n\n<p>Si la disputa tiene que ver con alg\u00fan tipo de membres\u00eda o servicio de suscripci\u00f3n, entonces es posible que desee cerrar la cuenta del cliente. Los usuarios de MemberPress pueden <a href=\"https:\/\/memberpress.com\/es\/docs\/canceling-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">revocar la afiliaci\u00f3n de un cliente<\/a> en cualquier momento navegando a <em>Afiliaci\u00f3n &gt; Miembros. <\/em>A continuaci\u00f3n, puede encontrar al miembro asociado a la disputa y eliminar su cuenta.<\/p>\n\n\n\n<p>A veces, es posible que desee conservar la cuenta del cliente para sus registros. En este caso, basta con cambiar sus datos de acceso. Si decides hacerlo, recuerda cambiar tambi\u00e9n la direcci\u00f3n de correo electr\u00f3nico asociada. De este modo, el cliente no podr\u00e1 volver a acceder a su cuenta restableciendo su direcci\u00f3n de correo electr\u00f3nico. <a href=\"https:\/\/memberpress.com\/go\/lastpass\/\" title=\"\u00daltimo pase Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">contrase\u00f1a<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n\u00a0<\/h2>\n\n\n\n<p>A nadie le gusta tratar con clientes descontentos. Sin embargo, como dice el refr\u00e1n, no se puede complacer a todo el mundo, todo el tiempo. Algunas devoluciones de cargo y disputas sobre pagos son inevitables, y puede que algunas ni siquiera sean culpa suya.\u00a0<\/p>\n\n\n\n<p>Si recibe un litigio que considera ileg\u00edtimo, nuestro plan de cuatro pasos puede ayudarle a resolverlo lo antes posible:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Investigue.<\/li>\n\n\n\n<li>P\u00f3ngase en contacto con el cliente.<\/li>\n\n\n\n<li>Responder a la disputa.<\/li>\n\n\n\n<li>S\u00e9 paciente y acepta el resultado.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo gestionar las devoluciones de cargo y la resoluci\u00f3n de conflictos? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>As a business, you want to keep your customers happy. This can make the prospect of chargeback and dispute resolution particularly disheartening. If you\u2019ve just received your first, then you may be unsure what to do next. Payment disputes aren\u2019t a pleasant experience for any business owner. Fortunately, there are ways to manage these disagreements [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":24339,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[587],"class_list":{"0":"post-24252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"tag-customer-retention","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Payment disputes aren\u2019t a pleasant experience for anyone. 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This can make the prospect of chargeback and dispute resolution particularly disheartening. If you\u2019ve just received your first, then you may be unsure what to do next.<\/p>","content":[{"type":"text","data":"As a business, you want to keep your customers happy. This can make the prospect of chargeback and dispute resolution particularly disheartening. If you\u2019ve just received your first, then you may be unsure what to do next."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Payment disputes aren\u2019t a pleasant experience for any business owner. Fortunately, there are ways to manage these disagreements and resolve them as quickly as possible, hopefully while retaining your customers.&nbsp;<\/p>","content":[{"type":"text","data":"Payment disputes aren\u2019t a pleasant experience for any business owner. Fortunately, there are ways to manage these disagreements and resolve them as quickly as possible, hopefully while retaining your customers.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll look at what chargebacks are and why they happen. We\u2019ll then share a four-step plan for resolving payment disputes, so you can move onto more positive matters. Let's get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll look at what chargebacks are and why they happen. We\u2019ll then share a four-step plan for resolving payment disputes, so you can move onto more positive matters. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Understanding Membership Chargebacks and Why They Occur<\/h2>","content":"Comprender las devoluciones de cargo de los afiliados y por qu\u00e9 se producen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A chargeback or payment dispute occurs when a customer contacts their bank and requests a refund for a transaction made on their card. <a href=\"https:\/\/memberpress.com\/docs\/choosing-your-gateways\/\" target=\"_blank\" rel=\"noreferrer noopener\">Your payment gateway<\/a> or merchant will then notify you about the issue. If you believe the chargeback is invalid, you\u2019ll have a period of time to refute the claim.&nbsp;<\/p>","content":[{"type":"text","data":"A chargeback or payment dispute occurs when a customer contacts their bank and requests a refund for a transaction made on their card. <a href=\"https:\/\/memberpress.com\/docs\/choosing-your-gateways\/\" target=\"_blank\" rel=\"noreferrer noopener\">Your payment gateway<\/a> or merchant will then notify you about the issue. If you believe the chargeback is invalid, you\u2019ll have a period of time to refute the claim.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the customer wins the dispute, then the value of the transaction will be deducted from your account and returned to them. You may also have to pay a fee to your merchant or payment gateway.<\/p>","content":[{"type":"text","data":"If the customer wins the dispute, then the value of the transaction will be deducted from your account and returned to them. You may also have to pay a fee to your merchant or payment gateway."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many reasons why a customer may initiate a payment dispute. They have the <a href=\"https:\/\/www.ftc.gov\/enforcement\/statutes\/fair-credit-billing-act\" target=\"_blank\" rel=\"noreferrer noopener\">legal right<\/a> to request a chargeback when the product or service isn't as described, or in the event of fraud. For example, someone may hack into a customer's PayPal account and purchase a product without the account holder's consent.<\/p>","content":[{"type":"text","data":"There are many reasons why a customer may initiate a payment dispute. They have the <a href=\"https:\/\/www.ftc.gov\/enforcement\/statutes\/fair-credit-billing-act\" target=\"_blank\" rel=\"noreferrer noopener\">legal right<\/a> to request a chargeback when the product or service isn't as described, or in the event of fraud. For example, someone may hack into a customer's PayPal account and purchase a product without the account holder's consent."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These are legitimate reasons to request a chargeback. However, in this article, we\u2019ll focus on their misuse. Even if you offer a <a href=\"https:\/\/memberpress.com\/how-to-handle-refunds-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">refund policy<\/a>, some unscrupulous customers may initiate a payment dispute if they\u2019re unhappy with your product or service.<\/p>","content":[{"type":"text","data":"These are legitimate reasons to request a chargeback. However, in this article, we\u2019ll focus on their misuse. Even if you offer a <a href=\"https:\/\/memberpress.com\/how-to-handle-refunds-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">refund policy<\/a>, some unscrupulous customers may initiate a payment dispute if they\u2019re unhappy with your product or service."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Other customers may resort to lying about payment fraud. You may even encounter the occasional shopper who receives their products or services as promised but doesn\u2019t want to pay.&nbsp;<\/p>","content":[{"type":"text","data":"Other customers may resort to lying about payment fraud. You may even encounter the occasional shopper who receives their products or services as promised but doesn\u2019t want to pay.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Illegitimate chargebacks, sometimes referred to as \"friendly fraud\", are on the rise. According to a report by <a href=\"https:\/\/risk.lexisnexis.com\/insights-resources\/research\/2019-true-cost-of-fraud-study-e-commerce-retail-edition\" target=\"_blank\" rel=\"noreferrer noopener\">legal research specialists at LexisNexis<\/a>, the average number of fraudulent attempts to dispute payments per month has risen by 128 percent since 2018. The same report found that up to 43 percent of fraud losses can be attributed to friendly fraud.&nbsp;<\/p>","content":[{"type":"text","data":"Illegitimate chargebacks, sometimes referred to as \"friendly fraud\", are on the rise. According to a report by <a href=\"https:\/\/risk.lexisnexis.com\/insights-resources\/research\/2019-true-cost-of-fraud-study-e-commerce-retail-edition\" target=\"_blank\" rel=\"noreferrer noopener\">legal research specialists at LexisNexis<\/a>, the average number of fraudulent attempts to dispute payments per month has risen by 128 percent since 2018. The same report found that up to 43 percent of fraud losses can be attributed to friendly fraud.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Simply being unhappy with their customer experience doesn\u2019t give someone the legal right to initiate a Mastercard or <a href=\"https:\/\/payabl.com\/news\/mastercard-and-visa-chargeback-rules-and-processes\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">Visa chargeback<\/a> with their bank. If you suspect a customer is making an illegitimate claim, then you have the right to dispute it.<\/p>","content":[{"type":"text","data":"Simply being unhappy with their customer experience doesn\u2019t give someone the legal right to initiate a Mastercard or <a href=\"https:\/\/payabl.com\/news\/mastercard-and-visa-chargeback-rules-and-processes\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">Visa chargeback<\/a> with their bank. If you suspect a customer is making an illegitimate claim, then you have the right to dispute it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How You Should Handle Chargeback and Dispute Resolution (4 Key Steps)<\/h2>","content":"C\u00f3mo debe gestionar las devoluciones de cargo y la resoluci\u00f3n de disputas (4 pasos clave)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Unfortunately, chargebacks are part of running a successful business. With this in mind, here is our four-step plan for resolving payment disputes as painlessly as possible.<\/p>","content":[{"type":"text","data":"Unfortunately, chargebacks are part of running a successful business. With this in mind, here is our four-step plan for resolving payment disputes as painlessly as possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 1: Do Your Research&nbsp;<\/h3>","content":"Paso 1: Investigue&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The first step is gathering as much information about the disputed transaction as possible. In particular, you should look for evidence that the customer received their product or accessed the purchased service.&nbsp;<\/p>","content":[{"type":"text","data":"The first step is gathering as much information about the disputed transaction as possible. In particular, you should look for evidence that the customer received their product or accessed the purchased service.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For physical products, this might involve checking the delivery tracking ID. For virtual products and services, this step can be more complex.<\/p>","content":[{"type":"text","data":"For physical products, this might involve checking the delivery tracking ID. For virtual products and services, this step can be more complex."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re using any tracking or analytics software, you can look for evidence of engagement. This might involve proof that the customer has visited your website, logged into their account, or opened emails sent to their address. <\/p>","content":[{"type":"text","data":"If you\u2019re using any tracking or analytics software, you can look for evidence of engagement. This might involve proof that the customer has visited your website, logged into their account, or opened emails sent to their address. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you can prove that the customer opened their <em>account activation <\/em>email, then this is valuable evidence that they received access to your site as promised.<\/p>","content":[{"type":"text","data":"If you can prove that the customer opened their <em>account activation <\/em>email, then this is valuable evidence that they received access to your site as promised."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also check any software that you use to create or deliver your digital goods. For example, <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">MemberPress<\/a> records every membership transaction automatically:<\/p>","content":[{"type":"text","data":"You can also check any software that you use to create or deliver your digital goods. For example, <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">MemberPress<\/a> records every membership transaction automatically:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/memberpress-membership-transactions.png\" alt=\"The MemberPress dashboard transactions screen.\" class=\"wp-image-24253\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/memberpress-membership-transactions.png","data":{"alt":"The MemberPress dashboard transactions screen.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/memberpress-membership-transactions.png","align":"center"},"style":{"width":2698,"height":1284,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can view detailed information about each transaction by navigating to <em>MemberPress &gt; Transactions<\/em>. This includes the transaction ID, date and time, and the user(s) involved.&nbsp;<\/p>","content":[{"type":"text","data":"You can view detailed information about each transaction by navigating to <em>MemberPress &gt; Transactions<\/em>. This includes the transaction ID, date and time, and the user(s) involved.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 2: Contact the Customer<\/h3>","content":"Paso 2: Contactar con el cliente","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your research may indicate that the customer is a victim of fraud. In this scenario, it\u2019s best to accept the dispute. While it\u2019s frustrating to lose out on a sale <em>and<\/em> incur additional merchant-imposed feeds, it\u2019s not worth risking the bad publicity.&nbsp;<\/p>","content":[{"type":"text","data":"Your research may indicate that the customer is a victim of fraud. In this scenario, it\u2019s best to accept the dispute. While it\u2019s frustrating to lose out on a sale <em>and<\/em> incur additional merchant-imposed feeds, it\u2019s not worth risking the bad publicity.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In the age of <a href=\"https:\/\/memberpress.com\/choose-social-media-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"How to Choose Which Social Media Platforms to Use\">social media<\/a> and <a href=\"https:\/\/memberpress.com\/can-user-reviews-really-help-hurt-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Can User Reviews Really Help\/Hurt Your Online Business?\">third-party review sites<\/a>, a single disgruntled customer can inflict serious damage to your reputation. By dealing with <em>legitimate <\/em>payment disputes in an efficient, professional manner, you\u2019re presenting your business in a positive light. This may lead to actual sales in the future.<\/p>","content":[{"type":"text","data":"In the age of <a href=\"https:\/\/memberpress.com\/choose-social-media-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"How to Choose Which Social Media Platforms to Use\">social media<\/a> and <a href=\"https:\/\/memberpress.com\/can-user-reviews-really-help-hurt-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Can User Reviews Really Help\/Hurt Your Online Business?\">third-party review sites<\/a>, a single disgruntled customer can inflict serious damage to your reputation. By dealing with <em>legitimate <\/em>payment disputes in an efficient, professional manner, you\u2019re presenting your business in a positive light. This may lead to actual sales in the future."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, let\u2019s assume that your research suggests this isn\u2019t a legitimate chargeback. In this case, it\u2019s usually worth contacting the customer directly. You can politely explain that you\u2019ve researched their transaction and believe you have ample evidence to disprove their claim.&nbsp;<\/p>","content":[{"type":"text","data":"However, let\u2019s assume that your research suggests this isn\u2019t a legitimate chargeback. In this case, it\u2019s usually worth contacting the customer directly. You can politely explain that you\u2019ve researched their transaction and believe you have ample evidence to disprove their claim.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For a customer who <em>knows<\/em> their claim is fraudulent, this may convince them to drop the dispute. Alternatively, they may respond in a way that casts doubt on their claim or even outright incriminates them. This can be valuable evidence to help strengthen your case.<\/p>","content":[{"type":"text","data":"For a customer who <em>knows<\/em> their claim is fraudulent, this may convince them to drop the dispute. Alternatively, they may respond in a way that casts doubt on their claim or even outright incriminates them. This can be valuable evidence to help strengthen your case."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Regardless of how this interaction plays out, it\u2019s important to keep things polite and professional. Even if your correspondence doesn\u2019t seem particularly interesting, you should also keep careful records of all communications just in case.<\/p>","content":[{"type":"text","data":"Regardless of how this interaction plays out, it\u2019s important to keep things polite and professional. Even if your correspondence doesn\u2019t seem particularly interesting, you should also keep careful records of all communications just in case."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 3: Respond to the Dispute<\/h3>","content":"Paso 3: Responder a la disputa","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Every merchant and payment gateway has their own procedures for responding to chargebacks. However, they\u2019ll typically ask you to write a statement that clearly describes the situation, and to provide supporting documents.&nbsp;<\/p>","content":[{"type":"text","data":"Every merchant and payment gateway has their own procedures for responding to chargebacks. However, they\u2019ll typically ask you to write a statement that clearly describes the situation, and to provide supporting documents.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Wherever possible, you should include documentation that proves the customer received what they were promised. For physical products, this usually involves proof of postage and delivery. For digital products, this can include screenshots or PDFs.<\/p>","content":[{"type":"text","data":"Wherever possible, you should include documentation that proves the customer received what they were promised. For physical products, this usually involves proof of postage and delivery. For digital products, this can include screenshots or PDFs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also a smart move to provide a copy of your refund policy, if offered. This can prove the customer had another way to recover their money if they were unhappy with the product or service.<\/p>","content":[{"type":"text","data":"It\u2019s also a smart move to provide a copy of your refund policy, if offered. This can prove the customer had another way to recover their money if they were unhappy with the product or service."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 4: Be Patient and Accept the Outcome of the Dispute<\/h3>","content":"Paso 4: Sea paciente y acepte el resultado de la disputa","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>After submitting your evidence, your payment gateway or merchant will put your case to the customer\u2019s bank. Unfortunately, there\u2019s no guarantee you\u2019ll win.&nbsp;<\/p>","content":[{"type":"text","data":"After submitting your evidence, your payment gateway or merchant will put your case to the customer\u2019s bank. Unfortunately, there\u2019s no guarantee you\u2019ll win.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Even if you submit ample evidence, there are considerable consumer protection laws in place. If you lose the dispute, then it\u2019s best to return the buyer\u2019s funds and pay any additional fees promptly. <\/p>","content":[{"type":"text","data":"Even if you submit ample evidence, there are considerable consumer protection laws in place. If you lose the dispute, then it\u2019s best to return the buyer\u2019s funds and pay any additional fees promptly. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This helps you avoid any further negative consequences, including the bad publicity associated with being branded a late payer. It also means you can close this unpleasant chapter and move onto more positive things.<\/p>","content":[{"type":"text","data":"This helps you avoid any further negative consequences, including the bad publicity associated with being branded a late payer. It also means you can close this unpleasant chapter and move onto more positive things."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the dispute involved any kind of membership or subscription service, then you may want to close the customer\u2019s account. MemberPress users can <a href=\"https:\/\/memberpress.com\/docs\/canceling-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">revoke a customer\u2019s membership<\/a> at any time by navigating to <em>Membership &gt; Members. <\/em>You can then find the member associated with the dispute and delete their account.<\/p>","content":[{"type":"text","data":"If the dispute involved any kind of membership or subscription service, then you may want to close the customer\u2019s account. MemberPress users can <a href=\"https:\/\/memberpress.com\/docs\/canceling-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">revoke a customer\u2019s membership<\/a> at any time by navigating to <em>Membership &gt; Members. <\/em>You can then find the member associated with the dispute and delete their account."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sometimes, you may want to preserve the customer\u2019s account for your records. In this scenario, you can simply change their login details. If you decide to do so, remember to change the associated email address, too. This ensures the customer cannot regain access to their account by resetting their password.<\/p>","content":[{"type":"text","data":"Sometimes, you may want to preserve the customer\u2019s account for your records. In this scenario, you can simply change their login details. If you decide to do so, remember to change the associated email address, too. This ensures the customer cannot regain access to their account by resetting their password."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion&nbsp;<\/h2>","content":"Conclusi\u00f3n&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>No one likes dealing with unhappy customers. However, as the old saying goes, you can\u2019t please all people, all the time. Some chargebacks and payment disputes are inevitable, and some may not even be your fault.&nbsp;<\/p>","content":[{"type":"text","data":"No one likes dealing with unhappy customers. However, as the old saying goes, you can\u2019t please all people, all the time. Some chargebacks and payment disputes are inevitable, and some may not even be your fault.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you receive a dispute that you believe is illegitimate, our four-step plan can help you resolve it as quickly as possible:<\/p>","content":[{"type":"text","data":"If you receive a dispute that you believe is illegitimate, our four-step plan can help you resolve it as quickly as possible:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>Do your research.<\/li>\n\n\n\n<li>Contact the customer.<\/li>\n\n\n\n<li>Respond to the dispute.<\/li>\n\n\n\n<li>Be patient and accept the outcome.&nbsp;<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Investigue.<\/li>\n\n\n\n<li>P\u00f3ngase en contacto con el cliente.<\/li>\n\n\n\n<li>Responder a la disputa.<\/li>\n\n\n\n<li>S\u00e9 paciente y acepta el resultado.&nbsp;<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>Do your research.<\/li>","content":"Investigue.","data":{"text":"Do your research."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Contact the customer.<\/li>","content":"P\u00f3ngase en contacto con el cliente.","data":{"text":"Contact the customer."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Respond to the dispute.<\/li>","content":"Responder a la disputa.","data":{"text":"Respond to the dispute."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Be patient and accept the outcome.&nbsp;<\/li>","content":"S\u00e9 paciente y acepta el resultado.&nbsp;","data":{"text":"Be patient and accept the outcome.&nbsp;"},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to handle chargeback and dispute resolution? Ask away in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about how to handle chargeback and dispute resolution? Ask away in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/24252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=24252"}],"version-history":[{"count":2,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/24252\/revisions"}],"predecessor-version":[{"id":69516,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/24252\/revisions\/69516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/24339"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=24252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=24252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=24252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}