{"id":24706,"date":"2021-02-22T07:47:53","date_gmt":"2021-02-22T14:47:53","guid":{"rendered":"https:\/\/memberpress.com\/?p=24706"},"modified":"2025-09-04T10:34:49","modified_gmt":"2025-09-04T14:34:49","slug":"membership-site-mistakes-you-want-to-avoid","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/membership-site-mistakes-you-want-to-avoid\/","title":{"rendered":"8 errores en los sitios de afiliaci\u00f3n que debe evitar"},"content":{"rendered":"<p>Dado que puede aplicarse a una amplia variedad de nichos, el modelo de sitios de afiliaci\u00f3n es uno de los mejores m\u00e9todos de monetizaci\u00f3n que existen. Adem\u00e1s, todos los indicadores apuntan a un crecimiento constante. <a href=\"https:\/\/memberpress.com\/es\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">crecimiento de este segmento de mercado<\/a> hacia el futuro.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0f7167b075\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0f7167b075\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_1_%E2%80%93_Losing_Your_Momentum\" >Error #1 - Perder el impulso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_2_%E2%80%93_Pushing_Your_Members_Too_Much\" >Error #2 - Presionar demasiado a sus miembros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_3_%E2%80%93_Slacking_Off_On_Customer_Support\" >Error #3 - Descuidar la atenci\u00f3n al cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_4_%E2%80%93_Neglecting_Customer_Experience\" >Error #4 - Descuidar la experiencia del cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_5_%E2%80%93_Not_Having_a_Content_Strategy_and_Not_Sticking_to_a_Content_Calendar\" >Error #5 - No tener una estrategia de contenidos y no ce\u00f1irse a un calendario de contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_6_%E2%80%93_Changing_What_You_Maybe_Shouldnt\" >Error #6 - Cambiar lo que (tal vez) no deber\u00eda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_7_%E2%80%93_Not_Focusing_on_Retention\" >Error #7 - No centrarse en la retenci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_8_%E2%80%93_Not_Keeping_Your_Eyes_and_Ears_Open\" >Error #8 - No mantener los ojos y los o\u00eddos abiertos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-mistakes-you-want-to-avoid\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Y aunque convertir a los visitantes en miembros de pago puede suponer mucho trabajo, una vez que las conversiones empiezan a llegar, la sensaci\u00f3n es fant\u00e1stica.\u00a0<\/p>\n\n\n\n<p>La cuesti\u00f3n es que esta sensaci\u00f3n de logro conlleva otra serie de problemas. Una cosa es convencer a los visitantes para que se afilien a tu sitio web y otra muy distinta (y m\u00e1s dif\u00edcil) es mantener contentos a los nuevos miembros y que vuelvan a por m\u00e1s.\u00a0<\/p>\n\n\n\n<p>En este post, repasaremos los errores m\u00e1s frecuentes de los sitios web de afiliaci\u00f3n relacionados con <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-retention\/\" title=\"\">retenci\u00f3n de socios<\/a> y te daremos algunos consejos para limitar la salida de miembros en tu sitio. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Error #1 - Perder el impulso<\/strong><\/h2>\n\n\n\n<p>Poner en marcha un sitio web de afiliaci\u00f3n requiere mucho tiempo y esfuerzo. Hay que pensar en estrategias de crecimiento y marketing y abordar t\u00e1cticas para crear una base de miembros. Es un mercado dif\u00edcil. Por eso, una vez que su sitio web empiece a crecer y a cobrar impulso, reducir la intensidad de ese esfuerzo puede parecer atractivo.<\/p>\n\n\n\n<p>Pero uno de los mayores errores de los sitios de membres\u00eda que vemos es el de frenar y <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">disminuci\u00f3n del compromiso<\/a> con los miembros.<\/p>\n\n\n\n<p>Sin embargo, despu\u00e9s de haber establecido su presencia no es el momento de relajarse. De hecho, es el momento de redoblar esfuerzos.<\/p>\n\n\n\n<p>El primer paso que debe dar es asegurarse de que la comunicaci\u00f3n con sus afiliados es \u00f3ptima. Ni demasiado, ni demasiado poco. Encuentra un buen equilibrio entre impulsar una molesta estrategia de marketing y relacionarte con tus afiliados, <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">recoger y utilizar sus opiniones<\/a> y entrada.<\/p>\n\n\n\n<p>No tardar\u00e1s en encontrar el equilibrio adecuado. Pruebe unas cuantas estrategias y qu\u00e9dese con las que le den mejores resultados. Si lo haces, reforzar\u00e1s tu base de clientes y generar\u00e1s confianza y lealtad para mantenerte a largo plazo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Error #2 - Presionar demasiado a sus miembros<\/strong><\/h2>\n\n\n\n<p>Algunos propietarios de sitios de afiliaci\u00f3n cometen el error de comunicar demasiado y acaban pareciendo spammers.<\/p>\n\n\n\n<p>La gente se ha acostumbrado a que sus bandejas de entrada est\u00e9n inundadas de correos electr\u00f3nicos de diferentes sitios y marcas. Y eso ha hecho que captar su atenci\u00f3n sea cada vez m\u00e1s dif\u00edcil. Enviar demasiados mensajes para mantener el inter\u00e9s de los clientes puede ser contraproducente. El equilibrio es la clave.<\/p>\n\n\n\n<p>No s\u00f3lo quiere evitar que sus correos electr\u00f3nicos sean ignorados o<a href=\"https:\/\/memberpress.com\/es\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> marcado como spam<\/a>Tambi\u00e9n hay que evitar que los afiliados cancelen su afiliaci\u00f3n debido a <em>demasiados <\/em>correos electr\u00f3nicos.<\/p>\n\n\n\n<p>Cierta comunicaci\u00f3n es buena (incluso esencial). Por ejemplo, si desea comunicar novedades sobre su marca, nuevos productos, ofertas de actualizaci\u00f3n o nuevas entradas de blog. Pero sea breve y conciso. No env\u00ede varios correos electr\u00f3nicos al d\u00eda ni haga perder el tiempo a sus afiliados con informaci\u00f3n irrelevante.\u00a0<\/p>\n\n\n\n<p>La gente apreciar\u00e1 recibir informaci\u00f3n y recursos relevantes con regularidad (a los que se haya suscrito). Pero no les gustar\u00e1 que les bombardeen con demasiadas ofertas o mensajes de marketing.\u00a0\u00a0<\/p>\n\n\n\n<p>Equilibre cuidadosamente la cantidad y la calidad de los correos electr\u00f3nicos que env\u00eda a sus afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Error #3 - Descuidar la atenci\u00f3n al cliente<\/strong><\/h2>\n\n\n\n<p>Otro error com\u00fan en los sitios web de afiliaci\u00f3n es no prestar suficiente atenci\u00f3n a la atenci\u00f3n al cliente. Los sitios de afiliaci\u00f3n son como comunidades de la vida real, y la \u00fanica forma de mantener una comunidad feliz es respondiendo a las necesidades de sus miembros.<\/p>\n\n\n\n<p>Una vez que haya conseguido una buena base de clientes, debe dedicar sus esfuerzos a cultivar la relaci\u00f3n con ellos. Un mal servicio de atenci\u00f3n al cliente puede generar malas cr\u00edticas, desvinculaci\u00f3n o incluso abandono, algo que no puede permitirse.\u00a0<\/p>\n\n\n\n<p>Facilite a los clientes el acceso al servicio de atenci\u00f3n al cliente por tel\u00e9fono, <a href=\"https:\/\/memberpress.com\/es\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">chat en directo<\/a> software, o un <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">creador de chatbot<\/a>y crear procedimientos sencillos para resolver los problemas m\u00e1s comunes de los clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Error #4 - Descuidar la experiencia del cliente<\/strong><\/h2>\n\n\n\n<p>La experiencia del cliente no s\u00f3lo tiene que ver con la atenci\u00f3n que se presta a los afiliados. La experiencia global del cliente se basa en varios factores.<\/p>\n\n\n\n<p>En el mundo actual no puedes permitirte una mala experiencia de usuario ni un mal dise\u00f1o. Hay demasiadas herramientas entre las que elegir (muchas de ellas gratuitas). Eso significa que la configuraci\u00f3n adecuada de su sitio web de afiliaci\u00f3n y la planificaci\u00f3n del viaje de sus miembros tienen que ser lo primero.<\/p>\n\n\n\n<p>En primer lugar, su sitio web debe ser intuitivo y f\u00e1cil de navegar, lo que puede lograrse f\u00e1cilmente mediante el uso de un <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">constructor de p\u00e1ginas de destino<\/a>. Proporcionar la informaci\u00f3n correcta de la forma adecuada aumenta sus posibilidades de conseguir m\u00e1s conversiones.\u00a0<\/p>\n\n\n\n<p>El aspecto y el funcionamiento de su sitio web determinar\u00e1n el tiempo que los usuarios pasen en \u00e9l y afectar\u00e1n a su clasificaci\u00f3n en los motores de b\u00fasqueda. Un buen dise\u00f1o del sitio web tambi\u00e9n aumenta el compromiso. Por tanto, invierta en este aspecto antes de pasar a otras cosas de su lista de tareas pendientes.<\/p>\n\n\n\n<p>En segundo lugar, procure que todo funcione correctamente. Aseg\u00farese de que sus p\u00e1ginas se cargan correcta y r\u00e1pidamente, y de que la informaci\u00f3n es accesible. Mantenga las cosas frescas y atractivas para los usuarios a\u00f1adiendo contenidos con regularidad, realizando campa\u00f1as de participaci\u00f3n y a\u00f1adiendo <a href=\"https:\/\/memberpress.com\/es\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">herramientas \u00fatiles<\/a>.<\/p>\n\n\n\n<p>Revise el recorrido de un cliente a trav\u00e9s de sus ojos. \u00bfEs intuitivo su dise\u00f1o? \u00bfFacilita la inscripci\u00f3n? Se\u00f1ale las \u00e1reas en las que podr\u00eda mejorar. Una vez que se hayan suscrito, ofr\u00e9celes opciones y mucha informaci\u00f3n, incluida la opci\u00f3n de cancelar su suscripci\u00f3n sin demasiadas complicaciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Error #5 - No tener una estrategia de contenidos y no ce\u00f1irse a un calendario de contenidos<\/strong><\/h2>\n\n\n\n<p>Como ya se ha dicho, los afiliados esperan algo valioso si quieren quedarse y seguir pagando. Por desgracia, vemos este error con demasiada frecuencia. Los sitios comienzan con un contenido de alto valor basado en una estrategia bien pensada, luego dejan que su contenido vaya cuesta abajo a partir de ah\u00ed.<\/p>\n\n\n\n<p>Continuaci\u00f3n <a href=\"https:\/\/memberpress.com\/es\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear y distribuir grandes contenidos<\/a> es c\u00f3mo mantendr\u00e1 y har\u00e1 crecer su sitio de afiliaci\u00f3n. Para hablar con claridad a su p\u00fablico y ser coherente a trav\u00e9s de todos sus canales de medios de comunicaci\u00f3n, usted debe considerar el uso de una herramienta de calendario de contenido para mantener todo en la pista.<\/p>\n\n\n\n<p>Hay que crear contenidos frescos, que ofrezcan valor a los usuarios, y distribuirlos a intervalos regulares. Su estrategia de contenidos debe ser coherente y <a href=\"https:\/\/memberpress.com\/es\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">seguir el mismo estilo<\/a>. De lo contrario, sus afiliados se dar\u00e1n de baja.<\/p>\n\n\n\n<p>Su contenido principal es un buen punto de partida. Util\u00edcelo para diversificar y crear contenidos que traten temas populares con mayor profundidad. Pero no se detenga ah\u00ed. <\/p>\n\n\n\n<p>Utilice la informaci\u00f3n que pueda obtener de su comunidad de miembros para diversificar a\u00fan m\u00e1s y crear contenidos sobre temas totalmente nuevos que interesen a sus usuarios. De este modo, no solo mantendr\u00e1s el inter\u00e9s de tus miembros, sino que aumentar\u00e1s las posibilidades de atraer a otros nuevos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Error #6 - Cambiar lo que (tal vez) no deber\u00eda<\/strong><\/h2>\n\n\n\n<p>De todos los errores que hemos visto en los sitios web de afiliaci\u00f3n, \u00e9ste es el m\u00e1s dif\u00edcil.<\/p>\n\n\n\n<p>Mantener las cosas frescas y atractivas no debe significar un cambio completo de su estrategia inicial. Una vez m\u00e1s, hay que mantener un delicado equilibrio. Innove constantemente, pero sin pasarse. La frescura es emocionante e impulsa el compromiso. Por otro lado, demasiados cambios e incoherencias pueden confundir y resultar poco atractivos para los usuarios.<\/p>\n\n\n\n<p>Abandonar los elementos b\u00e1sicos que le ayudaron a crear una base de miembros es una mala idea. Al fin y al cabo, son esos elementos los que te han llevado al \u00e9xito.<\/p>\n\n\n\n<p>Cualquier cambio que decida introducir en su estrategia inicial debe estar bien planificado y pensado. Cualquier cambio (por peque\u00f1o que sea) tardar\u00e1 tiempo en revelar c\u00f3mo responden sus afiliados. Por tanto, t\u00f3mese las cosas con calma y evite las t\u00e1cticas chocantes. Esto tambi\u00e9n le permitir\u00e1 hacer ajustes sobre la marcha y mantener las cosas en la direcci\u00f3n correcta.<\/p>\n\n\n\n<p>La mejor t\u00e1ctica que puede utilizar es basar cualquier cambio en lo que le dicen sus afiliados. Analice sus necesidades y preguntas, y responda a sus problemas. Recuerde las razones por las que sus afiliados se afiliaron y no se aleje de ellas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Error #7 - No centrarse en la retenci\u00f3n<\/strong><\/h2>\n\n\n\n<p>Centrarse en el crecimiento en lugar de en la retenci\u00f3n es un error com\u00fan en los sitios de afiliaci\u00f3n. Aunque atraer a nuevos miembros es importante, no debe hacerse a costa de los miembros ya establecidos.<\/p>\n\n\n\n<p>S\u00ed, habr\u00e1 cancelaciones. Es un hecho. Muchas personas se suscriben y, al cabo de unos meses, se dan cuenta de que su producto o servicio no era el adecuado para ellos. O se dan cuenta de que ya no lo necesitan. <\/p>\n\n\n\n<p>No se lo tome como algo personal. Lo \u00fanico que no debes pasar por alto cuando un afiliado decide cancelar su suscripci\u00f3n es el motivo <em>por qu\u00e9<\/em>. Puede aprender mucho de esta valiosa informaci\u00f3n.<\/p>\n\n\n\n<p>Hacer un <a href=\"https:\/\/memberpress.com\/es\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">encuesta de salida<\/a> y entender por qu\u00e9 los afiliados se dan de baja puede ayudarle a mejorar sus estrategias y retener m\u00e1s negocio.<\/p>\n\n\n\n<p>Una buena forma de mejorar los \u00edndices de retenci\u00f3n es comunic\u00e1ndote con tus abonados y comprendiendo qu\u00e9 les funciona y qu\u00e9 no. Preg\u00fantales qu\u00e9 mejoras creen que deber\u00edas hacer, en qu\u00e9 servicios creen que deber\u00edas centrarte m\u00e1s y qu\u00e9 es lo que m\u00e1s aprecian de tu producto.<\/p>\n\n\n\n<p>Adem\u00e1s, una forma estupenda de asegurarse de retener el mayor n\u00famero posible de afiliados es <a href=\"https:\/\/memberpress.com\/es\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">ofrecer la opci\u00f3n de pausar la afiliaci\u00f3n en lugar de cancelarla<\/a>. La esperanza es que el miembro en pausa regrese por s\u00ed mismo. Pero esta opci\u00f3n tambi\u00e9n permite aprovechar <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campa\u00f1a activa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a> llegar a los miembros en pausa para su reactivaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Error #8 - No mantener los ojos y los o\u00eddos abiertos<\/strong><\/h2>\n\n\n\n<p>Uno de los mayores errores de los sitios de afiliaci\u00f3n es no escuchar a su comunidad.<\/p>\n\n\n\n<p>Su contenido s\u00f3lo puede tener \u00e9xito si ofrece lo que la gente quiere. Y en lugar de adivinar lo que quieren, \u00bfpor qu\u00e9 no averiguarlo en la fuente? Los usuarios actuales son una fuente de informaci\u00f3n valiosa.<\/p>\n\n\n\n<p>Aunque cada uno tenga sus propias opiniones sobre la direcci\u00f3n que debe seguir, recibir en directo los comentarios de personas que utilizan su producto y son su mercado objetivo tiene un valor incalculable.<\/p>\n\n\n\n<p>A medida que su sitio de afiliaci\u00f3n crezca, puede plantearse invertir en una herramienta de seguimiento de marca que le ayude a estar al tanto y responder a los comentarios y menciones relacionados con su marca. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> y <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> son dos grandes plataformas que quiz\u00e1 quieras consultar.<\/p>\n\n\n\n<p>Su mercado objetivo tendr\u00e1 necesidades y preguntas espec\u00edficas, y \u00e9stas deben ser la base de su estrategia de crecimiento por encima de todo. Pedir opiniones y conocer la opini\u00f3n de los clientes tambi\u00e9n le ayudar\u00e1 a no pensar demasiado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusi\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crear un buen sitio web de afiliaci\u00f3n merece la pena. Cuidar y comprender a sus miembros es lo que los mantendr\u00e1 fieles, y los sitios de afiliaci\u00f3n de \u00e9xito crean un sentimiento de comunidad que mantiene contentos a sus miembros actuales. En resumen, cuando se trata de gestionar con \u00e9xito un sitio de afiliaci\u00f3n, todo es muy sencillo: <em>escuche a sus afiliados<\/em>.<\/p>\n\n\n\n<p>\u00bfConoce alg\u00fan otro error que no hayamos mencionado? \u00bfTiene alguna pregunta? H\u00e1znoslo saber en los comentarios.<\/p>\n\n\n\n<p><em>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent growth of this market segment into the future.\u00a0 And while it can be a lot of work to convert visitors into 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mistakes","score":64,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":[],"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"article","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:43:55","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:17:01","updated":"2026-03-03 15:04:55"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t8 Membership Site Mistakes You Want to Avoid\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/content\/"},{"label":"8 Membership Site Mistakes You Want to Avoid","link":"https:\/\/memberpress.com\/es\/blog\/membership-site-mistakes-you-want-to-avoid\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of this market segment<\/a> into the future.&nbsp;<\/p>","content":[{"type":"text","data":"Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of this market segment<\/a> into the future.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And while it can be a lot of work to convert visitors into paying members, it\u2019s a great feeling once the conversions start rolling in.&nbsp;<\/p>","content":[{"type":"text","data":"And while it can be a lot of work to convert visitors into paying members, it\u2019s a great feeling once the conversions start rolling in.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The thing is, this feeling of achievement brings with it another set of problems. It\u2019s one thing to persuade visitors to become members on your site, and a completely different (and more difficult) endeavor to keep newly converted members happy and coming back for more.&nbsp;<\/p>","content":[{"type":"text","data":"The thing is, this feeling of achievement brings with it another set of problems. It\u2019s one thing to persuade visitors to become members on your site, and a completely different (and more difficult) endeavor to keep newly converted members happy and coming back for more.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll go over the most frequent membership website mistakes related to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">member retention<\/a> and give you a few tips for limiting the outflow of members on your site. Let\u2019s get to it!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll go over the most frequent membership website mistakes related to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">member retention<\/a> and give you a few tips for limiting the outflow of members on your site. Let\u2019s get to it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #1 - Losing Your Momentum<\/strong><\/h2>","content":"Mistake #1 - Losing Your Momentum","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Getting your membership site off the ground takes a lot of time and effort. You have growth and marketing strategies to think of and membership-base building tactics to tackle. It\u2019s a tough market out there. So, after your site starts growing and building momentum, reducing the intensity of that effort may sound appealing.<\/p>","content":[{"type":"text","data":"Getting your membership site off the ground takes a lot of time and effort. You have growth and marketing strategies to think of and membership-base building tactics to tackle. It\u2019s a tough market out there. So, after your site starts growing and building momentum, reducing the intensity of that effort may sound appealing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But one of the biggest membership site mistakes we see is that of slowing down and <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">decreasing engagement<\/a> with members.<\/p>","content":[{"type":"text","data":"But one of the biggest membership site mistakes we see is that of slowing down and <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">decreasing engagement<\/a> with members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, after you\u2019ve established your presence is not the time to relax. It\u2019s actually when you need to power up your efforts.<\/p>","content":[{"type":"text","data":"However, after you\u2019ve established your presence is not the time to relax. It\u2019s actually when you need to power up your efforts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The first step you should take is to make sure communication with your members is in tip-top shape. Not too much, not too little. Find a good balance between pushing a pesky marketing strategy and engaging with your members, <a href=\"https:\/\/memberpress.com\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">gathering, and using their feedback<\/a> and input.<\/p>","content":[{"type":"text","data":"The first step you should take is to make sure communication with your members is in tip-top shape. Not too much, not too little. Find a good balance between pushing a pesky marketing strategy and engaging with your members, <a href=\"https:\/\/memberpress.com\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">gathering, and using their feedback<\/a> and input."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It won\u2019t take long to find the right balance. Test out a few strategies and stick those that get the best results. Doing so will strengthen your customer base and build trust and loyalty to keep you going for the long haul.<\/p>","content":[{"type":"text","data":"It won\u2019t take long to find the right balance. Test out a few strategies and stick those that get the best results. Doing so will strengthen your customer base and build trust and loyalty to keep you going for the long haul."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #2 - Pushing Your Members Too Much<\/strong><\/h2>","content":"Mistake #2 - Pushing Your Members Too Much","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Some membership site owners make the mistake of overcommunication and end up looking like spammers.<\/p>","content":[{"type":"text","data":"Some membership site owners make the mistake of overcommunication and end up looking like spammers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People have become accustomed to their inboxes being flooded with emails from different sites and brands. And that has made catching their attention increasingly difficult. Sending too many emails in an effort to keep your customers engaged is likely to backfire. Balance is key.<\/p>","content":[{"type":"text","data":"People have become accustomed to their inboxes being flooded with emails from different sites and brands. And that has made catching their attention increasingly difficult. Sending too many emails in an effort to keep your customers engaged is likely to backfire. Balance is key."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You not only want to avoid your emails being ignored or<a href=\"https:\/\/memberpress.com\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> flagged as spam<\/a>, you also want to steer clear of causing members to cancel their memberships because of <em>too many <\/em>emails.<\/p>","content":[{"type":"text","data":"You not only want to avoid your emails being ignored or<a href=\"https:\/\/memberpress.com\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> flagged as spam<\/a>, you also want to steer clear of causing members to cancel their memberships because of <em>too many <\/em>emails."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some communication is good (even essential). For example, you want to communicate news about your brand, new products, upgrade offers, or fresh blog posts. But keep things short and sweet. Don\u2019t send multiple emails a day or waste your members\u2019 time with irrelevant information.&nbsp;<\/p>","content":[{"type":"text","data":"Some communication is good (even essential). For example, you want to communicate news about your brand, new products, upgrade offers, or fresh blog posts. But keep things short and sweet. Don\u2019t send multiple emails a day or waste your members\u2019 time with irrelevant information.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People will appreciate getting regular relevant information and resources (that they\u2019ve signed up for). But they won\u2019t appreciate being bombarded with too many offers or marketing emails.&nbsp;&nbsp;<\/p>","content":[{"type":"text","data":"People will appreciate getting regular relevant information and resources (that they\u2019ve signed up for). But they won\u2019t appreciate being bombarded with too many offers or marketing emails.&nbsp;&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Carefully balance the quantity and quality of the emails you send out to your members.<\/p>","content":[{"type":"text","data":"Carefully balance the quantity and quality of the emails you send out to your members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #3 - Slacking Off On Customer Support<\/strong><\/h2>","content":"Mistake #3 - Slacking Off On Customer Support","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another common membership website mistake is not paying enough attention to customer support. Membership sites are like real-life communities, and the only way to keep a community happy is by responding to its members\u2019 needs.<\/p>","content":[{"type":"text","data":"Another common membership website mistake is not paying enough attention to customer support. Membership sites are like real-life communities, and the only way to keep a community happy is by responding to its members\u2019 needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve managed to secure a good customer base, you need to turn your efforts into nurturing your relationship with your customers. Bad customer service can lead to bad reviews, disengagement, or even abandonment \u2013 all things you can\u2019t afford.&nbsp;<\/p>","content":[{"type":"text","data":"Once you\u2019ve managed to secure a good customer base, you need to turn your efforts into nurturing your relationship with your customers. Bad customer service can lead to bad reviews, disengagement, or even abandonment \u2013 all things you can\u2019t afford.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Provide customers easy access to customer support via phone, <a href=\"https:\/\/memberpress.com\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat<\/a> software, or a <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot builder<\/a>, and create simple procedures for solving the most common customer issues.<\/p>","content":[{"type":"text","data":"Provide customers easy access to customer support via phone, <a href=\"https:\/\/memberpress.com\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat<\/a> software, or a <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot builder<\/a>, and create simple procedures for solving the most common customer issues."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #4 - Neglecting Customer Experience<\/strong><\/h2>","content":"Mistake #4 - Neglecting Customer Experience","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Customer experience is not only about how well you support your members. The overall customer experience is based on several different factors.<\/p>","content":[{"type":"text","data":"Customer experience is not only about how well you support your members. The overall customer experience is based on several different factors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In today\u2019s world you can\u2019t afford a bad user experience and design. There are just too many tools available to choose from (many of them free to the public). That means the proper setup of your membership website and planning your members\u2019 journey have to come first.<\/p>","content":[{"type":"text","data":"In today\u2019s world you can\u2019t afford a bad user experience and design. There are just too many tools available to choose from (many of them free to the public). That means the proper setup of your membership website and planning your members\u2019 journey have to come first."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, your website should be intuitive and easy to navigate, which can be easily achieved through the use of a <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page builder<\/a>. Providing the right information in the right way increases your chances of getting more conversions.&nbsp;<\/p>","content":[{"type":"text","data":"First, your website should be intuitive and easy to navigate, which can be easily achieved through the use of a <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page builder<\/a>. Providing the right information in the right way increases your chances of getting more conversions.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>How your website looks and functions will determine how much time people spend on it and will affect your search engine rankings. Good website design also increases engagement. So, invest in this aspect before moving on to other things on your to-do list.<\/p>","content":[{"type":"text","data":"How your website looks and functions will determine how much time people spend on it and will affect your search engine rankings. Good website design also increases engagement. So, invest in this aspect before moving on to other things on your to-do list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Second, keep things running smoothly. Make sure your pages load properly and rapidly, and make information accessible. Keep things fresh and exciting for users by adding regular content, running engagement campaigns, and adding <a href=\"https:\/\/memberpress.com\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">useful tools<\/a>.<\/p>","content":[{"type":"text","data":"Second, keep things running smoothly. Make sure your pages load properly and rapidly, and make information accessible. Keep things fresh and exciting for users by adding regular content, running engagement campaigns, and adding <a href=\"https:\/\/memberpress.com\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">useful tools<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Review a customer\u2019s journey through their eyes. Is your design intuitive? Do you make it easy for them to sign up? Pinpoint areas where you could do better. Once they\u2019ve subscribed, offer your members choices and plenty of information, including the option to cancel their subscription without too much hassle.<\/p>","content":[{"type":"text","data":"Review a customer\u2019s journey through their eyes. Is your design intuitive? Do you make it easy for them to sign up? Pinpoint areas where you could do better. Once they\u2019ve subscribed, offer your members choices and plenty of information, including the option to cancel their subscription without too much hassle."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #5 - Not Having a Content Strategy and Not Sticking to a Content Calendar<\/strong><\/h2>","content":"Mistake #5 - Not Having a Content Strategy and Not Sticking to a Content Calendar","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As mentioned, members will expect value if they\u2019re to stick around and keep paying. Unfortunately, we see this membership mistake too often. Sites start off with high-value content based on a well thought out strategy, then let their content go downhill from there.<\/p>","content":[{"type":"text","data":"As mentioned, members will expect value if they\u2019re to stick around and keep paying. Unfortunately, we see this membership mistake too often. Sites start off with high-value content based on a well thought out strategy, then let their content go downhill from there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Continuing to <a href=\"https:\/\/memberpress.com\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and distribute great content<\/a> is how you\u2019ll maintain and grow your membership site. To speak clearly to your audience and be coherent through all your media channels, you should consider using a content calendar tool to keep everything on track.<\/p>","content":[{"type":"text","data":"Continuing to <a href=\"https:\/\/memberpress.com\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and distribute great content<\/a> is how you\u2019ll maintain and grow your membership site. To speak clearly to your audience and be coherent through all your media channels, you should consider using a content calendar tool to keep everything on track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You need to create fresh content, offering users good value, and deliver it at regular intervals. Your content strategy needs to be consistent and <a href=\"https:\/\/memberpress.com\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow the same style<\/a>. Otherwise, your members will check out.<\/p>","content":[{"type":"text","data":"You need to create fresh content, offering users good value, and deliver it at regular intervals. Your content strategy needs to be consistent and <a href=\"https:\/\/memberpress.com\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow the same style<\/a>. Otherwise, your members will check out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your core content is a good starting point. Use it to branch out and create content that deals with popular topics in more depth. But, don\u2019t stop there. <\/p>","content":[{"type":"text","data":"Your core content is a good starting point. Use it to branch out and create content that deals with popular topics in more depth. But, don\u2019t stop there. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Use the insights you can gain from your member community to branch out even further and create content on totally new topics your users care about. This way, you\u2019ll not only keep your existing members engaged, you\u2019ll also increase your chances of attracting new ones by tapping into new topics.<\/p>","content":[{"type":"text","data":"Use the insights you can gain from your member community to branch out even further and create content on totally new topics your users care about. This way, you\u2019ll not only keep your existing members engaged, you\u2019ll also increase your chances of attracting new ones by tapping into new topics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #6 - Changing What You (Maybe) Shouldn\u2019t<\/strong><\/h2>","content":"Mistake #6 - Changing What You (Maybe) Shouldn\u2019t","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Of all the membership website mistakes we\u2019ve seen, this one presents the toughest challenge.<\/p>","content":[{"type":"text","data":"Of all the membership website mistakes we\u2019ve seen, this one presents the toughest challenge."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping things fresh and engaging shouldn\u2019t mean a complete shift from your initial strategy. Again, you need to maintain a fine balance. Constantly innovate but don\u2019t go overboard. Fresh is exciting and drives commitment. Too many changes and inconsistency, on the other hand, can be confusing and unappealing to users.<\/p>","content":[{"type":"text","data":"Keeping things fresh and engaging shouldn\u2019t mean a complete shift from your initial strategy. Again, you need to maintain a fine balance. Constantly innovate but don\u2019t go overboard. Fresh is exciting and drives commitment. Too many changes and inconsistency, on the other hand, can be confusing and unappealing to users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ditching the core elements that helped you build a membership base is a bad idea. After all, it\u2019s those elements that earned you success in the first place.<\/p>","content":[{"type":"text","data":"Ditching the core elements that helped you build a membership base is a bad idea. After all, it\u2019s those elements that earned you success in the first place."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Any changes you decide to make to your initial strategy should be well planned and thought out. It will take time for any (even small) shift to reveal how your members respond. So, take things gradually and avoid any shocking tactics. This will also allow you to make adjustments along the way and keep things going in the right direction.<\/p>","content":[{"type":"text","data":"Any changes you decide to make to your initial strategy should be well planned and thought out. It will take time for any (even small) shift to reveal how your members respond. So, take things gradually and avoid any shocking tactics. This will also allow you to make adjustments along the way and keep things going in the right direction."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The best tactic you can use is to base any changes on what your members are telling you. Look into their needs and questions, and respond to their problems. Remember the reasons why your members joined in the first place, and don\u2019t stray away from them.<\/p>","content":[{"type":"text","data":"The best tactic you can use is to base any changes on what your members are telling you. Look into their needs and questions, and respond to their problems. Remember the reasons why your members joined in the first place, and don\u2019t stray away from them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #7 - Not Focusing on Retention<\/strong><\/h2>","content":"Mistake #7 - Not Focusing on Retention","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Focusing on growth rather than retention is a common membership site mistake. While attracting new members is important, it should not come at the cost of established members.<\/p>","content":[{"type":"text","data":"Focusing on growth rather than retention is a common membership site mistake. While attracting new members is important, it should not come at the cost of established members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Yes, you will get cancellations. It\u2019s a fact. Many people subscribe and then realize after a few months that your product or service wasn\u2019t right for them. Or, they realize they just don\u2019t need it anymore. <\/p>","content":[{"type":"text","data":"Yes, you will get cancellations. It\u2019s a fact. Many people subscribe and then realize after a few months that your product or service wasn\u2019t right for them. Or, they realize they just don\u2019t need it anymore. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don\u2019t take it personally. The one thing you should not miss out on when a member decides to cancel their subscription is the reason <em>why<\/em>. You can learn a lot from this valuable information.<\/p>","content":[{"type":"text","data":"Don\u2019t take it personally. The one thing you should not miss out on when a member decides to cancel their subscription is the reason <em>why<\/em>. You can learn a lot from this valuable information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Doing an <a href=\"https:\/\/memberpress.com\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">exit survey<\/a> and understanding why members are opting out can help you improve your strategies and retain more business.<\/p>","content":[{"type":"text","data":"Doing an <a href=\"https:\/\/memberpress.com\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">exit survey<\/a> and understanding why members are opting out can help you improve your strategies and retain more business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A good way to improve retention rates is by communicating with your subscribers and understanding what works for them and what doesn\u2019t. Ask them what improvements they think you should make, what services they think you should focus on more, and what they appreciate most about your product.<\/p>","content":[{"type":"text","data":"A good way to improve retention rates is by communicating with your subscribers and understanding what works for them and what doesn\u2019t. Ask them what improvements they think you should make, what services they think you should focus on more, and what they appreciate most about your product."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, a great way to make sure you retain as many members as possible is by <a href=\"https:\/\/memberpress.com\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering the option to pause rather than cancel memberships<\/a>. The hope is that the paused member will return by themselves. But this option also allows you to take advantage of email marketing to reach out to paused members for reactivation.<\/p>","content":[{"type":"text","data":"Also, a great way to make sure you retain as many members as possible is by <a href=\"https:\/\/memberpress.com\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering the option to pause rather than cancel memberships<\/a>. The hope is that the paused member will return by themselves. But this option also allows you to take advantage of email marketing to reach out to paused members for reactivation."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #8 - Not Keeping Your Eyes and Ears Open<\/strong><\/h2>","content":"Mistake #8 - Not Keeping Your Eyes and Ears Open","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One of the greatest membership site mistakes is not listening to your community.<\/p>","content":[{"type":"text","data":"One of the greatest membership site mistakes is not listening to your community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your content can only be successful if it delivers what people want. And instead of guessing what they want, why not find out at the source? Existing users are a pool of valuable information.<\/p>","content":[{"type":"text","data":"Your content can only be successful if it delivers what people want. And instead of guessing what they want, why not find out at the source? Existing users are a pool of valuable information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While you may have your own opinions as to what direction you should follow, getting live feedback from people who use your product and are your target market is invaluable.<\/p>","content":[{"type":"text","data":"While you may have your own opinions as to what direction you should follow, getting live feedback from people who use your product and are your target market is invaluable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your membership site grows, you might consider investing in a brand tracking tool to help you stay on top of, and respond to, comments and mentions related to your brand. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> and <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> are two great platforms you might want to check out.<\/p>","content":[{"type":"text","data":"As your membership site grows, you might consider investing in a brand tracking tool to help you stay on top of, and respond to, comments and mentions related to your brand. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> and <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> are two great platforms you might want to check out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your target market will have specific needs and questions, and these should be the basis of your growth strategy above all else. Asking for feedback and getting customer insight will also help you avoid overthinking.<\/p>","content":[{"type":"text","data":"Your target market will have specific needs and questions, and these should be the basis of your growth strategy above all else. Asking for feedback and getting customer insight will also help you avoid overthinking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Growing a good membership website is well worth the effort. Caring for and understanding your members is what will keep them loyal, and successful membership sites build a feeling of community that keeps their existing members happy. The bottom line when it comes to running a successful membership site is simple: <em>listen to your members<\/em>.<\/p>","content":[{"type":"text","data":"Growing a good membership website is well worth the effort. Caring for and understanding your members is what will keep them loyal, and successful membership sites build a feeling of community that keeps their existing members happy. The bottom line when it comes to running a successful membership site is simple: <em>listen to your members<\/em>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you know of any other membership site mistakes we didn't mention? Or do you have questions? Let us know in the comments!<\/p>","content":[{"type":"text","data":"Do you know of any other membership site mistakes we didn't mention? Or do you have questions? Let us know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em><\/p>","content":[{"type":"text","data":"<em>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/24706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=24706"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/24706\/revisions"}],"predecessor-version":[{"id":74854,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/24706\/revisions\/74854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/24707"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=24706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=24706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=24706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}