Existen varias formas de monetizar su sitio web, pero la venta de suscripciones es especialmente eficaz. Cree un sitio web de suscripciones con WordPress y dispondr\u00e1 de una fuente de ingresos fiable y recurrente. Sin embargo, hay varios pasos clave que tendr\u00e1s que dar para que tu nuevo negocio online sea un \u00e9xito.<\/p>

QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>

Introducci\u00f3n a los sitios web de afiliaci\u00f3n (y por qu\u00e9 puede interesarle crear uno)<\/a><\/li>
C\u00f3mo crear un sitio de afiliaci\u00f3n en l\u00ednea con WordPress (en 4 sencillos pasos)<\/a>
- 1. Configurar un plugin de afiliaci\u00f3n<\/a><\/li>
- 2. Configurar los niveles de afiliaci\u00f3n<\/a><\/li>
- 3. Ofrecer contenidos exclusivos para socios<\/a><\/li>
- 4. Crear una p\u00e1gina de precios<\/a><\/li><\/ul><\/li>
- Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
  Afortunadamente, el plugin de afiliaci\u00f3n de WordPress adecuado puede marcar una gran diferencia. Esta herramienta vital deber\u00eda permitirte configurar planes escalonados, restringir el contenido y crear una estrategia de precios eficaz para vender tus membres\u00edas con facilidad.<\/p>\n\n\n\n
  En este art\u00edculo, veremos qu\u00e9 son los sitios de afiliaci\u00f3n y por qu\u00e9 podr\u00eda interesarle crear uno. A continuaci\u00f3n, le mostraremos c\u00f3mo transformar cualquier sitio web de WordPress en un sitio de membres\u00eda en cuatro sencillos pasos. Empecemos.<\/p>\n\n\n\n
  <\/span>Introducci\u00f3n a los sitios web de afiliaci\u00f3n (y por qu\u00e9 puede interesarle crear uno)<\/span><\/h2>\n\n\n\n
  A sitio web para miembros<\/a> es un sitio web cerrado con contenidos exclusivos. Las afiliaciones pueden ser gratuitas, de pago o por niveles, cada uno de los cuales desbloquea funciones espec\u00edficas.<\/p>\n\n\n\n
  Un sitio web de pago o de afiliaci\u00f3n por niveles puede ser una forma inteligente de monetice sus contenidos<\/a>. Tambi\u00e9n puede suponer una fuente de ingresos adicional para sitios que ya generan ingresos, como por ejemplo tiendas de comercio electr\u00f3nico<\/a>. La diversificaci\u00f3n puede proteger su empresa frente a las fluctuaciones del mercado o los cambios en las tendencias de consumo.<\/p>\n\n\n\n
  Sin embargo, las afiliaciones no siempre tienen que ser por dinero. Algunas de las empresas m\u00e1s importantes del sector ofrecen afiliaciones gratuitas, como Facebook y Twitter.<\/p>\n\n\n\n
  Estas afiliaciones suelen estar dise\u00f1adas para recopilar informaci\u00f3n sobre los usuarios. Estos datos pueden utilizarse de diversas maneras, pero a menudo forman parte de una estrategia de marketing o publicidad. Cuanto m\u00e1s se sabe de alguien, m\u00e1s f\u00e1cil es promocionarle productos y servicios.<\/p>\n\n\n\n
  Las afiliaciones tambi\u00e9n animan a los visitantes a volver a su sitio web al promover una actividad m\u00e1s significativa de los usuarios. El hecho de crear un perfil, interactuar con otras personas en la secci\u00f3n de comentarios y recibir solicitudes de amistad anima a los visitantes a volver. <\/p>\n\n\n\n
  <\/span>C\u00f3mo crear un sitio de afiliaci\u00f3n en l\u00ednea con WordPress (en 4 sencillos pasos)<\/span><\/h2>\n\n\n\n
  Ahora que ya hemos hablado de las ventajas de tener un sitio de afiliaci\u00f3n, veamos c\u00f3mo crear uno. Para los fines de este post, vamos a suponer que usted ya tiene un plan de alojamiento<\/a> y nombre de dominio<\/a>y que has instalado WordPress<\/a>.<\/p>\n\n\n\n
  Una vez que haya completado todas esas tareas, puede empezar con los pasos que se indican a continuaci\u00f3n para transformar su sitio de WordPress en una plataforma de afiliaci\u00f3n totalmente funcional.<\/p>\n\n\n\n
  <\/span>1. Configurar un plugin de afiliaci\u00f3n<\/strong><\/span><\/h3>\n\n\n\nHay un mont\u00f3n de plugins de membres\u00eda de WordPress disponibles, pero para este tutorial, vamos a utilizar MemberPress<\/a>. Nuestro plugin hace que sea f\u00e1cil crear un sitio de membres\u00eda mediante la generaci\u00f3n autom\u00e1tica de todas las p\u00e1ginas pertinentes, incluidas las p\u00e1ginas de inicio de sesi\u00f3n y de cuenta.<\/p>\n\n\n\n
  Como con la mayor\u00eda de los plugins de afiliaci\u00f3n, puede utilizar MemberPress para restringir el acceso a contenidos y funciones espec\u00edficas. Sin embargo, tambi\u00e9n admite t\u00e9cnicas m\u00e1s avanzadas como goteo de contenido<\/a> y marketing de afiliaci\u00f3n<\/a>. Adem\u00e1s, se integra de forma predeterminada con pasarelas de pago tan populares como PayPal y Stripe.<\/p>\n\n\n\n
  Si necesita asistencia t\u00e9cnica con MemberPress, los expertos de Soporte t\u00e9cnico de WP<\/a> son expertos en todo lo relacionado con MemberPress y WordPress. Dales un grito 24\/7 para y y toda soluci\u00f3n de problemas.<\/p>\n\n\n\n
  Una vez que haya activado MemberPress, puede configurar el plugin a su gusto accediendo a MemberPress > Ajustes. <\/em>Si est\u00e1 pensando en monetizar su sitio de afiliaci\u00f3n, le recomendamos que configure al menos una pasarela de pago en el sitio de afiliaci\u00f3n. Pagos<\/em> ficha:<\/p>\n\n\n\n
  $\"Configuraci\u00f3n$ <\/figure><\/div>\n\n\n\n
  Aqu\u00ed puede a\u00f1adir pasarelas de pago haciendo clic en el icono m\u00e1s (+) y siguiendo las instrucciones que aparecen en pantalla.<\/p>\n\n\n\n
  <\/span>2. Configurar los niveles de afiliaci\u00f3n<\/strong><\/span><\/h3>\n\n\n\nEl siguiente paso es crear afiliaciones que los visitantes querr\u00e1n comprar<\/a>. Hay muchos diferentes maneras de hacerlo<\/a>que ya hemos tratado en otras entradas de este sitio.<\/p>\n\n\n\n
  Una vez que tenga una idea para su primera afiliaci\u00f3n, dir\u00edjase a MemberPress > Afiliaci\u00f3n > A\u00f1adir nuevo<\/em> para a\u00f1adirlo a su sitio web. Aqu\u00ed puedes darle un nombre y fijar su precio.<\/p>\n\n\n\n
  En este punto, tambi\u00e9n puede decidir si esta afiliaci\u00f3n requerir\u00e1 un pago \u00fanico o tendr\u00e1 una fecha de caducidad en la que habr\u00e1 que renovarla. Las afiliaciones peri\u00f3dicas suponen ingresos continuos, pero las afiliaciones de por vida pueden parecer una oferta atractiva para los visitantes \u00e1vidos de gangas:<\/p>\n\n\n\n
  $\"Creaci\u00f3n$ <\/figure><\/div>\n\n\n\n
  Un correo electr\u00f3nico de bienvenida personalizado puede ayudarle a causar una primera impresi\u00f3n positiva en los nuevos miembros. Puede utilizar la plantilla y el editor de correo electr\u00f3nico integrados en MemberPress para crear el mensaje introductorio perfecto:<\/p>\n\n\n\n
  $\"MemberPress'$ <\/figure><\/div>\n\n\n\n
  Una vez que est\u00e9s satisfecho con la informaci\u00f3n que has introducido, es el momento de publicar tu suscripci\u00f3n. Cada vez que publiques una nueva, MemberPress crear\u00e1 autom\u00e1ticamente una p\u00e1gina de registro donde los visitantes podr\u00e1n comprar esa suscripci\u00f3n espec\u00edfica:<\/p>\n\n\n\n
  $\"P\u00e1ginas$ <\/figure><\/div>\n\n\n\n
  Muchos sitios de afiliaci\u00f3n ofrecen varios niveles, como en un Bronce, Plata, <\/em>y Oro <\/em>modelo de suscripci\u00f3n. Para crear varios niveles de suscripci\u00f3n, simplemente repita los pasos de esta secci\u00f3n.<\/p>\n\n\n\n
  <\/span>3. Ofrecer contenidos exclusivos para socios<\/strong><\/span><\/h3>\n\n\n\nLa clave para transformar a los visitantes en miembros de pago es ofrecerles algo de valor. Esto suele implicar crear contenidos atractivos y exclusivos para socios<\/a>. Puede adoptar la forma de entradas de blog, productos exclusivos, cursos en l\u00ednea<\/a>y mucho m\u00e1s.<\/p>\n\n\n\n
  Puede restringir el acceso a los contenidos premium de su sitio web utilizando las reglas y condiciones de acceso de MemberPress'. Por ejemplo, puede restringir el acceso a una etiqueta, categor\u00eda o incluso a p\u00e1ginas y entradas concretas.<\/p>\n\n\n\n
  Para empezar, vaya a MemberPress > Reglas > A\u00f1adir nueva. <\/em>Aqu\u00ed encontrar\u00e1 una serie de men\u00fas desplegables que puede utilizar para crear sus reglas:<\/p>\n\n\n\n
  $\"MemberPress'$ <\/figure><\/div>\n\n\n\n
  En Condiciones de acceso<\/em>abra el primer men\u00fa desplegable y seleccione Afiliaci\u00f3n<\/em>. A continuaci\u00f3n, puede asignar un nivel de afiliaci\u00f3n a esta regla. S\u00f3lo las personas con el nivel de afiliaci\u00f3n asignado podr\u00e1n acceder al contenido al que se aplica esta regla:<\/p>\n\n\n\n
  $\"MemberPress'$ <\/figure><\/div>\n\n\n\n
  Puede a\u00f1adir varios niveles de afiliaci\u00f3n a su regla haciendo clic en el bot\u00f3n m\u00e1s (+). Cuando est\u00e9 satisfecho con su regla, haga clic en Salvar la regla. <\/em><\/p>\n\n\n\n
  <\/span>4. Crear una p\u00e1gina de precios<\/strong><\/span><\/h3>\n\n\n\n
  \n
  <\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una p\u00e1gina de precios puede ayudar a los visitantes a comparar sus planes de afiliaci\u00f3n y seleccionar el m\u00e1s adecuado para ellos. Tambi\u00e9n puede animar a los visitantes a cambiar a una opci\u00f3n m\u00e1s cara destacando sus caracter\u00edsticas y ventajas adicionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para crear una p\u00e1gina de precios, vaya a <em>MemberPress > Grupos > A\u00f1adir nuevo. <\/em>D\u00e9 a su grupo un nombre descriptivo y, a continuaci\u00f3n, despl\u00e1cese hasta la opci\u00f3n <em>Opciones de grupo <\/em>secci\u00f3n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"702\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-group-options-1024x702.png\" alt=\"Men\u00fa de planes de precios "MemberPress". \" class=\"wp-image-24734\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-group-options-1024x702.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-group-options-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-group-options-768x526.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-group-options-1536x1053.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-group-options.png 1736w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, puede hacer clic en el icono m\u00e1s (+) para a\u00f1adir cada una de sus afiliaciones a esta p\u00e1gina. Puede cambiar el orden en que aparecen estos planes arrastr\u00e1ndolos y solt\u00e1ndolos en su lugar: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-pricing-plans-1024x584.png\" alt=\"Creaci\u00f3n de una p\u00e1gina de precios de afiliaci\u00f3n utilizando MemberPress. \" class=\"wp-image-24735\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-pricing-plans-1024x584.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-pricing-plans-300x171.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-pricing-plans-768x438.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-pricing-plans-1536x877.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-pricing-plans.png 1738w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, elija un tema utilizando la opci\u00f3n <em>Tema de la p\u00e1gina de precios <\/em>desplegable. Cuando est\u00e9 satisfecho con los resultados, puede publicar la p\u00e1gina:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-pricing-page-1024x318.png\" alt=\"Una p\u00e1gina de precios MemberPress en un sitio web de afiliaci\u00f3n de WordPress. \" class=\"wp-image-24736\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-pricing-page-1024x318.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-pricing-page-300x93.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-pricing-page-768x239.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-pricing-page-1536x478.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/memberpress-pricing-page-2048x637.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que es una parte tan importante de su sitio web, le recomendamos que a\u00f1ada su p\u00e1gina de precios a los elementos recurrentes de su sitio, como el men\u00fa de navegaci\u00f3n principal, el pie de p\u00e1gina o la barra lateral. De este modo, los afiliados potenciales estar\u00e1n a solo unos clics de adquirir una suscripci\u00f3n. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay varias formas de generar dinero con un sitio web WordPress. Sin embargo, ofrecer suscripciones de membres\u00eda es particularmente popular, ya que le permite obtener ingresos recurrentes y ofrece mucha flexibilidad en t\u00e9rminos de nicho y formato. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si decide convertir su sitio web WordPress en un sitio de afiliaci\u00f3n para ganar dinero, s\u00f3lo tiene que seguir los siguientes pasos: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Establezca un <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugin de afiliaci\u00f3n<\/a>.<\/li><li>Configure sus niveles de afiliaci\u00f3n.<\/li><li>Ofrecer contenidos exclusivos para afiliados.<\/li><li>Cree una p\u00e1gina de precios. <\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna pregunta sobre c\u00f3mo crear un sitio web de afiliaci\u00f3n? D\u00e9janoslas en la secci\u00f3n de comentarios m\u00e1s abajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfA\u00fan no tienes MemberPress? <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Empiece aqu\u00ed<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el recuadro de abajo.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>There are several ways to monetize your website, but selling membership subscriptions is particularly effective. Build a membership website with WordPress, and you’ll have a reliable, recurring revenue stream. However, there are several key steps you’ll need to take to make your new online business a success. Fortunately, the right WordPress membership plugin can make […]<\/p>\n","protected":false},"author":76756,"featured_media":24808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474],"tags":[462],"class_list":["post-24726","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","tag-membership-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"If you want to make money online, taking the steps to build an online membership site using WordPress could be worth your while. 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