{"id":25167,"date":"2021-11-23T07:00:00","date_gmt":"2021-11-23T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25167"},"modified":"2021-11-22T13:52:48","modified_gmt":"2021-11-22T20:52:48","slug":"improve-user-experience","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/","title":{"rendered":"How to Improve User Experience to Get More Conversions"},"content":{"rendered":"\n<p>Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you've been struggling with getting your numbers where you want them, taking steps to improve your website's user experience (UX) could be helpful.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e0257d24c3c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0257d24c3c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#An_Introduction_to_User_Experience_UX\" >An Introduction to User Experience (UX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\" >How to Improve User Experience to Get More Conversions (5 Key Tips)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#1_Create_a_Seamless_Checkout_Process\" >1. Create a Seamless Checkout Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#2_Make_Your_Site_Easy_to_Read\" >2. Make Your Site Easy to Read<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#3_Add_Video_to_Your_Landing_Pages\" >3. Add Video to Your Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#4_Test_Your_Sites_Performance\" >4. Test Your Site's Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#5_Improve_Your_Calls_To_Action_CTAs\" >5. Improve Your Calls To Action (CTAs)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>While user experience can cover many aspects of your website's setup, there are some key areas you can focus on to help boost your conversion rate. By making a few tweaks to your site, you should be able to reduce user friction and create a more enjoyable experience for your visitors.<\/p>\n\n\n\n<p>In this article, we'll give you a brief introduction to UX and why it's so important. Then we'll share five tips on how to improve user experience to help you get more conversions. Let's go!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User_Experience_UX\"><\/span>An Introduction to User Experience (UX)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a nutshell, user experience is how a person feels when they're interacting with your website. These feelings can range from frustration at not being able to complete a task to delight at quickly finding precisely what they're looking for.<\/p>\n\n\n\n<p>The way your website is designed and how it operates are critical factors in the type of experience your users will have. If you can ensure that potential customers don't encounter obstacles as they navigate throughout your site, you'll increase your conversion rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\"><\/span>How to Improve User Experience to Get More Conversions (5 Key Tips)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you have a basic idea of what UX is and how it influences conversions, let's explore a few ways to improve your website's User Experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Seamless_Checkout_Process\"><\/span>1. Create a Seamless Checkout Process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even if the rest of your site is customer-friendly, it's still possible to\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lose conversions during checkout<\/a>. There are a few areas to pay attention to during this last, crucial step in your sales funnel in order to improve user experience.<\/p>\n\n\n\n<p>First, be sure to offer a variety of payment options. In addition to accepting credit cards, consider enabling digital payment solutions such as\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0or\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Many people have accounts with these companies already, which makes checking out even faster and easier for them.<\/p>\n\n\n\n<p>If possible, offer free shipping. Many customers are put off by unexpected costs that show up during checkout, and shipping expenses are a frequent offender. <\/p>\n\n\n\n<p>You may be able to build your shipping costs into the price of your products. Otherwise, consider offering free shipping to customers who spend over a certain amount or who are part of your <a href=\"https:\/\/memberpress.com\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 Ways to Reward Loyal Customers on your Membership Site\">loyalty program<\/a>.<\/p>\n\n\n\n<p>Next, be mindful of how much information you ask users to input. Try to keep checkout forms minimal and ask only for what's necessary to the process. You can always follow up with an email asking for more data once you've made the sale.<\/p>\n\n\n\n<p>Finally, if customers will be creating accounts at checkout, make any specifications for usernames or passwords clear. Having a <a href=\"https:\/\/memberpress.com\/go\/lastpass\" title=\"Last Pass Affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">password<\/a> rejected for not meeting an unknown requirement is an extremely frustrating experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Your_Site_Easy_to_Read\"><\/span>2. Make Your Site Easy to Read<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If visitors struggle to read your website, it won't be easy to convert them. Fortunately, thoughtful attention to fonts is an easy way to improve user experience. When choosing fonts, be sure they're legible as well as stylish. You'll also want to check that your text is large enough to read on any screen size.<\/p>\n\n\n\n<p>When writing for your website, keep paragraphs short and scannable by using headings and lists. Most people\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">skim online content<\/a> rather than reading it deeply.<\/p>\n\n\n\n<p>Don't forget about your pricing information. Presenting your prices in a table can make it easier for potential customers to understand your available tiers or packages:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img decoding=\"async\" width=\"1024\" height=\"822\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"A well-formatted pricing table.\" class=\"wp-image-25168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-300x241.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-768x616.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Making your prices easy to find and understand is especially important if you provide your users with many choices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Video_to_Your_Landing_Pages\"><\/span>3. Add Video to Your Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Landing pages are an essential sales tool, but they can quickly become cumbersome. This is especially true if you offer <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\">different <\/a><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"What Types of Content Can You Create for a Membership Site?\">types<\/a><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\"> of memberships<\/a>, products, or services.<\/p>\n\n\n\n<p>When encountering large amounts of text, some users may click away rather than invest the time to read it. To avoid this, you might include a video that succinctly explains what you have to offer.<\/p>\n\n\n\n<p>While your video doesn't need to include all the information contained in your landing page copy, you'll want to cover the most important points. Outline your offers and provide pricing. You might also include some testimonials from satisfied customers to help convert viewers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Test_Your_Sites_Performance\"><\/span>4. Test Your Site's Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most people find slow websites to be incredibly frustrating. Even a\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">delay of 100 milliseconds<\/a>\u00a0can reduce conversion rates. If visitors aren't staying on your site long enough for it to load, they can't become paying customers.<\/p>\n\n\n\n<p>You can use\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google's Page Speed Insights<\/a>\u00a0to test your site's performance. You'll also receive actionable feedback on how to improve it:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img decoding=\"async\" width=\"1024\" height=\"179\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-300x52.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-768x134.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Tinkering under the hood of your website can be a bit intimidating. If you prefer, you can outsource performance-related tasks to a\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">maintenance service<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Improve_Your_Calls_To_Action_CTAs\"><\/span>5. Improve Your Calls To Action (CTAs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.\u00a0However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">writing a compelling CTA<\/a>\u00a0is only half the battle. You'll also want to carefully consider where you place them in order to improve user experience.<\/p>\n\n\n\n<p>It's best to place a CTA somewhere above the fold, meaning that a visitor will see it before having to scroll. This is especially true on landing pages:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"A CTA button placed above the fold.\" class=\"wp-image-25170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-768x414.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1536x828.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png 1569w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>You also want to avoid cluttering multiple CTAs together, as this can create confusion for your visitors. Finally, choose colors for your buttons that are eye-catching and make your text easy to read.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Knowing how to improve user experience can go a long way toward helping you get more conversions. Improving the UX on your website is a big job, but by taking it one step at a time, you can create a friendlier environment for your visitors.<\/p>\n\n\n\n<p>When addressing UX, keep the following elements in mind:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Create a seamless checkout experience.<\/li><li>Make your site easy to read.<\/li><li>Add video to your landing pages.<\/li><li>Test your site's performance.<\/li><li>Improve your CTAs.<\/li><\/ol>\n\n\n\n<p>Do you have questions about how to improve user experience? Ask away in the comments section below!<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you\u2019ve been struggling with getting your numbers where you want them, taking steps to improve your website\u2019s user experience (UX) could be helpful. While user experience can cover many aspects of your website\u2019s setup, there are some [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":25281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134],"tags":[821,822],"class_list":{"0":"post-25167","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-how-to-2","9":"tag-user-experience","10":"tag-ux","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If your membership site isn&#039;t converting the way it should be, you may need to improve user experience on your site. 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If you've been struggling with getting your numbers where you want them, taking steps to improve your website's user experience (UX) could be helpful.<\/p>","content":[{"type":"text","data":"Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you've been struggling with getting your numbers where you want them, taking steps to improve your website's user experience (UX) could be helpful."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While user experience can cover many aspects of your website's setup, there are some key areas you can focus on to help boost your conversion rate. By making a few tweaks to your site, you should be able to reduce user friction and create a more enjoyable experience for your visitors.<\/p>","content":[{"type":"text","data":"While user experience can cover many aspects of your website's setup, there are some key areas you can focus on to help boost your conversion rate. By making a few tweaks to your site, you should be able to reduce user friction and create a more enjoyable experience for your visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll give you a brief introduction to UX and why it's so important. Then we'll share five tips on how to improve user experience to help you get more conversions. Let's go!<\/p>","content":[{"type":"text","data":"In this article, we'll give you a brief introduction to UX and why it's so important. Then we'll share five tips on how to improve user experience to help you get more conversions. Let's go!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to User Experience (UX)<\/h2>","content":"An Introduction to User Experience (UX)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In a nutshell, user experience is how a person feels when they're interacting with your website. These feelings can range from frustration at not being able to complete a task to delight at quickly finding precisely what they're looking for.<\/p>","content":[{"type":"text","data":"In a nutshell, user experience is how a person feels when they're interacting with your website. These feelings can range from frustration at not being able to complete a task to delight at quickly finding precisely what they're looking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The way your website is designed and how it operates are critical factors in the type of experience your users will have. If you can ensure that potential customers don't encounter obstacles as they navigate throughout your site, you'll increase your conversion rate.<\/p>","content":[{"type":"text","data":"The way your website is designed and how it operates are critical factors in the type of experience your users will have. If you can ensure that potential customers don't encounter obstacles as they navigate throughout your site, you'll increase your conversion rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Improve User Experience to Get More Conversions (5 Key Tips)<\/h2>","content":"How to Improve User Experience to Get More Conversions (5 Key Tips)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you have a basic idea of what UX is and how it influences conversions, let's explore a few ways to improve your website's User Experience.<\/p>","content":[{"type":"text","data":"Now that you have a basic idea of what UX is and how it influences conversions, let's explore a few ways to improve your website's User Experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Create a Seamless Checkout Process<\/h3>","content":"1. Create a Seamless Checkout Process","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Even if the rest of your site is customer-friendly, it's still possible to\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lose conversions during checkout<\/a>. There are a few areas to pay attention to during this last, crucial step in your sales funnel in order to improve user experience.<\/p>","content":[{"type":"text","data":"Even if the rest of your site is customer-friendly, it's still possible to\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lose conversions during checkout<\/a>. There are a few areas to pay attention to during this last, crucial step in your sales funnel in order to improve user experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, be sure to offer a variety of payment options. In addition to accepting credit cards, consider enabling digital payment solutions such as\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0or\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Many people have accounts with these companies already, which makes checking out even faster and easier for them.<\/p>","content":[{"type":"text","data":"First, be sure to offer a variety of payment options. In addition to accepting credit cards, consider enabling digital payment solutions such as\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0or\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Many people have accounts with these companies already, which makes checking out even faster and easier for them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If possible, offer free shipping. Many customers are put off by unexpected costs that show up during checkout, and shipping expenses are a frequent offender. <\/p>","content":[{"type":"text","data":"If possible, offer free shipping. Many customers are put off by unexpected costs that show up during checkout, and shipping expenses are a frequent offender. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You may be able to build your shipping costs into the price of your products. Otherwise, consider offering free shipping to customers who spend over a certain amount or who are part of your <a href=\"https:\/\/memberpress.com\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 Ways to Reward Loyal Customers on your Membership Site\">loyalty program<\/a>.<\/p>","content":[{"type":"text","data":"You may be able to build your shipping costs into the price of your products. Otherwise, consider offering free shipping to customers who spend over a certain amount or who are part of your <a href=\"https:\/\/memberpress.com\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 Ways to Reward Loyal Customers on your Membership Site\">loyalty program<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Next, be mindful of how much information you ask users to input. Try to keep checkout forms minimal and ask only for what's necessary to the process. You can always follow up with an email asking for more data once you've made the sale.<\/p>","content":[{"type":"text","data":"Next, be mindful of how much information you ask users to input. Try to keep checkout forms minimal and ask only for what's necessary to the process. You can always follow up with an email asking for more data once you've made the sale."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, if customers will be creating accounts at checkout, make any specifications for usernames or passwords clear. Having a password rejected for not meeting an unknown requirement is an extremely frustrating experience.<\/p>","content":[{"type":"text","data":"Finally, if customers will be creating accounts at checkout, make any specifications for usernames or passwords clear. Having a password rejected for not meeting an unknown requirement is an extremely frustrating experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Make Your Site Easy to Read<\/h3>","content":"2. Make Your Site Easy to Read","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If visitors struggle to read your website, it won't be easy to convert them. Fortunately, thoughtful attention to fonts is an easy way to improve user experience. When choosing fonts, be sure they're legible as well as stylish. You'll also want to check that your text is large enough to read on any screen size.<\/p>","content":[{"type":"text","data":"If visitors struggle to read your website, it won't be easy to convert them. Fortunately, thoughtful attention to fonts is an easy way to improve user experience. When choosing fonts, be sure they're legible as well as stylish. You'll also want to check that your text is large enough to read on any screen size."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When writing for your website, keep paragraphs short and scannable by using headings and lists. Most people\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">skim online content<\/a> rather than reading it deeply.<\/p>","content":[{"type":"text","data":"When writing for your website, keep paragraphs short and scannable by using headings and lists. Most people\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">skim online content<\/a> rather than reading it deeply."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don't forget about your pricing information. Presenting your prices in a table can make it easier for potential customers to understand your available tiers or packages:<\/p>","content":[{"type":"text","data":"Don't forget about your pricing information. Presenting your prices in a table can make it easier for potential customers to understand your available tiers or packages:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"A well-formatted pricing table.\" class=\"wp-image-25168\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png","alt":"A well-formatted pricing table.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":822,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Making your prices easy to find and understand is especially important if you provide your users with many choices.<\/p>","content":[{"type":"text","data":"Making your prices easy to find and understand is especially important if you provide your users with many choices."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Add Video to Your Landing Pages<\/h3>","content":"3. Add Video to Your Landing Pages","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Landing pages are an essential sales tool, but they can quickly become cumbersome. This is especially true if you offer <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\">different <\/a><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"What Types of Content Can You Create for a Membership Site?\">types<\/a><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\"> of memberships<\/a>, products, or services.<\/p>","content":[{"type":"text","data":"Landing pages are an essential sales tool, but they can quickly become cumbersome. This is especially true if you offer <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\">different <\/a><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"What Types of Content Can You Create for a Membership Site?\">types<\/a><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\"> of memberships<\/a>, products, or services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When encountering large amounts of text, some users may click away rather than invest the time to read it. To avoid this, you might include a video that succinctly explains what you have to offer.<\/p>","content":[{"type":"text","data":"When encountering large amounts of text, some users may click away rather than invest the time to read it. To avoid this, you might include a video that succinctly explains what you have to offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While your video doesn't need to include all the information contained in your landing page copy, you'll want to cover the most important points. Outline your offers and provide pricing. You might also include some testimonials from satisfied customers to help convert viewers.<\/p>","content":[{"type":"text","data":"While your video doesn't need to include all the information contained in your landing page copy, you'll want to cover the most important points. Outline your offers and provide pricing. You might also include some testimonials from satisfied customers to help convert viewers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Test Your Site's Performance<\/h3>","content":"4. Test Your Site's Performance","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Most people find slow websites to be incredibly frustrating. Even a\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">delay of 100 milliseconds<\/a>\u00a0can reduce conversion rates. If visitors aren't staying on your site long enough for it to load, they can't become paying customers.<\/p>","content":[{"type":"text","data":"Most people find slow websites to be incredibly frustrating. Even a\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">delay of 100 milliseconds<\/a>\u00a0can reduce conversion rates. If visitors aren't staying on your site long enough for it to load, they can't become paying customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can use\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google's Page Speed Insights<\/a>\u00a0to test your site's performance. You'll also receive actionable feedback on how to improve it:<\/p>","content":[{"type":"text","data":"You can use\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google's Page Speed Insights<\/a>\u00a0to test your site's performance. You'll also receive actionable feedback on how to improve it:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png","alt":"Google Page Speed Insights.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":179,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Tinkering under the hood of your website can be a bit intimidating. If you prefer, you can outsource performance-related tasks to a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">maintenance service<\/a>.<\/p>","content":[{"type":"text","data":"Tinkering under the hood of your website can be a bit intimidating. If you prefer, you can outsource performance-related tasks to a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">maintenance service<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">5. Improve Your Calls To Action (CTAs)<\/h3>","content":"5. Improve Your Calls To Action (CTAs)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.&nbsp;However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">writing a compelling CTA<\/a>&nbsp;is only half the battle. You'll also want to carefully consider where you place them in order to improve user experience.<\/p>","content":[{"type":"text","data":"Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.&nbsp;However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">writing a compelling CTA<\/a>&nbsp;is only half the battle. You'll also want to carefully consider where you place them in order to improve user experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's best to place a CTA somewhere above the fold, meaning that a visitor will see it before having to scroll. This is especially true on landing pages:<\/p>","content":[{"type":"text","data":"It's best to place a CTA somewhere above the fold, meaning that a visitor will see it before having to scroll. This is especially true on landing pages:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"A CTA button placed above the fold.\" class=\"wp-image-25170\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png","alt":"A CTA button placed above the fold.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":552,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You also want to avoid cluttering multiple CTAs together, as this can create confusion for your visitors. Finally, choose colors for your buttons that are eye-catching and make your text easy to read.<\/p>","content":[{"type":"text","data":"You also want to avoid cluttering multiple CTAs together, as this can create confusion for your visitors. Finally, choose colors for your buttons that are eye-catching and make your text easy to read."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Knowing how to improve user experience can go a long way toward helping you get more conversions. Improving the UX on your website is a big job, but by taking it one step at a time, you can create a friendlier environment for your visitors.<\/p>","content":[{"type":"text","data":"Knowing how to improve user experience can go a long way toward helping you get more conversions. Improving the UX on your website is a big job, but by taking it one step at a time, you can create a friendlier environment for your visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When addressing UX, keep the following elements in mind:<\/p>","content":[{"type":"text","data":"When addressing UX, keep the following elements in mind:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Create a seamless checkout experience.<\/li><li>Make your site easy to read.<\/li><li>Add video to your landing pages.<\/li><li>Test your site's performance.<\/li><li>Improve your CTAs.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Create a seamless checkout experience.<\/li><li>Make your site easy to read.<\/li><li>Add video to your landing pages.<\/li><li>Test your site's performance.<\/li><li>Improve your CTAs.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have questions about how to improve user experience? Ask away in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have questions about how to improve user experience? Ask away in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/25167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=25167"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/25167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/25281"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=25167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=25167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=25167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}