{"id":25167,"date":"2021-11-23T07:00:00","date_gmt":"2021-11-23T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25167"},"modified":"2021-11-22T13:52:48","modified_gmt":"2021-11-22T20:52:48","slug":"improve-user-experience","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/","title":{"rendered":"C\u00f3mo mejorar la experiencia del usuario para obtener m\u00e1s conversiones"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you\u2019ve been struggling with getting your numbers where you want them, taking steps to improve your website\u2019s user experience (UX) could be helpful.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aa17b3f8d8d9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aa17b3f8d8d9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#An_Introduction_to_User_Experience_UX\" >Introducci\u00f3n a la experiencia del usuario (UX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\" >C\u00f3mo mejorar la experiencia del usuario para conseguir m\u00e1s conversiones (5 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#1_Create_a_Seamless_Checkout_Process\" >1. Cree un proceso de pago fluido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#2_Make_Your_Site_Easy_to_Read\" >2. Facilite la lectura de su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#3_Add_Video_to_Your_Landing_Pages\" >3. A\u00f1ada v\u00eddeo a sus p\u00e1ginas de destino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#4_Test_Your_Sites_Performance\" >4. Test Your Site\u2019s Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#5_Improve_Your_Calls_To_Action_CTAs\" >5. Mejore sus llamadas a la acci\u00f3n (CTA)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">While user experience can cover many aspects of your website\u2019s setup, there are some key areas you can focus on to help boost your conversion rate. By making a few tweaks to your site, you should be able to reduce user friction and create a more enjoyable experience for your visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll give you a brief introduction to UX and why it\u2019s so important. Then we\u2019ll share five tips on how to improve user experience to help you get more conversions. Let\u2019s go!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User_Experience_UX\"><\/span>Introducci\u00f3n a la experiencia del usuario (UX)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a nutshell, user experience is how a person feels when they\u2019re interacting with your website. These feelings can range from frustration at not being able to complete a task to delight at quickly finding precisely what they\u2019re looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The way your website is designed and how it operates are critical factors in the type of experience your users will have. If you can ensure that potential customers don\u2019t encounter obstacles as they navigate throughout your site, you\u2019ll increase your conversion rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\"><\/span>C\u00f3mo mejorar la experiencia del usuario para conseguir m\u00e1s conversiones (5 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you have a basic idea of what UX is and how it influences conversions, let\u2019s explore a few ways to improve your website\u2019s User Experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Seamless_Checkout_Process\"><\/span>1. Cree un proceso de pago fluido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even if the rest of your site is customer-friendly, it\u2019s still possible to\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">perder conversiones durante el pago<\/a>. Hay algunas \u00e1reas a las que prestar atenci\u00f3n durante este \u00faltimo y crucial paso en su embudo de ventas para mejorar la experiencia del usuario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, aseg\u00farese de ofrecer diversas opciones de pago. Adem\u00e1s de aceptar tarjetas de cr\u00e9dito, considere la posibilidad de habilitar soluciones de pago digitales como\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0o\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Muchas personas ya tienen cuentas en estas empresas, lo que les facilita y agiliza a\u00fan m\u00e1s el proceso de pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si es posible, ofrezca gastos de env\u00edo gratuitos. A muchos clientes les echan para atr\u00e1s los costes inesperados que aparecen al pagar, y los gastos de env\u00edo son uno de los m\u00e1s frecuentes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tal vez pueda incluir los gastos de env\u00edo en el precio de sus productos. De lo contrario, considere la posibilidad de ofrecer gastos de env\u00edo gratuitos a los clientes que gasten m\u00e1s de una determinada cantidad o que formen parte de su <a href=\"https:\/\/memberpress.com\/es\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 formas de recompensar a los clientes fieles de su sitio web de afiliaci\u00f3n\">programa de fidelidad<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, be mindful of how much information you ask users to input. Try to keep checkout forms minimal and ask only for what\u2019s necessary to the process. You can always follow up with an email asking for more data once you\u2019ve made the sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, si los clientes van a crear cuentas al finalizar la compra, deja claras todas las especificaciones relativas a los nombres de usuario o las contrase\u00f1as. Que te rechacen una contrase\u00f1a por no cumplir un requisito desconocido es una experiencia sumamente frustrante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Your_Site_Easy_to_Read\"><\/span>2. Facilite la lectura de su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If visitors struggle to read your website, it won\u2019t be easy to convert them. Fortunately, thoughtful attention to fonts is an easy way to improve user experience. When choosing fonts, be sure they\u2019re legible as well as stylish. You\u2019ll also want to check that your text is large enough to read on any screen size.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando escriba para su sitio web, procure que los p\u00e1rrafos sean breves y f\u00e1ciles de escanear utilizando t\u00edtulos y listas. La mayor\u00eda de la gente\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hojear contenidos en l\u00ednea<\/a> en lugar de leerlo en profundidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget about your pricing information. Presenting your prices in a table can make it easier for potential customers to understand your available tiers or packages:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img decoding=\"async\" width=\"1024\" height=\"822\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"Una tabla de precios bien formateada.\" class=\"wp-image-25168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-300x241.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-768x616.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Hacer que los precios sean f\u00e1ciles de encontrar y entender es especialmente importante si ofrece a sus usuarios muchas opciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Video_to_Your_Landing_Pages\"><\/span>3. A\u00f1ada v\u00eddeo a sus p\u00e1ginas de destino<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las p\u00e1ginas de destino son una herramienta de ventas esencial, pero pueden volverse engorrosas r\u00e1pidamente. Esto es especialmente cierto si ofrece <a href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Por qu\u00e9 debe ofrecer varios niveles de precios para su sitio de afiliaci\u00f3n\">diferente <\/a><a href=\"https:\/\/memberpress.com\/es\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\u00bfQu\u00e9 tipos de contenido se pueden crear para un sitio web de afiliados?\">tipos<\/a><a href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Por qu\u00e9 debe ofrecer varios niveles de precios para su sitio de afiliaci\u00f3n\"> de afiliaciones<\/a>productos o servicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se encuentran con grandes cantidades de texto, algunos usuarios pueden hacer clic en lugar de invertir tiempo en leerlo. Para evitarlo, puede incluir un v\u00eddeo que explique sucintamente lo que ofrece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While your video doesn\u2019t need to include all the information contained in your landing page copy, you\u2019ll want to cover the most important points. Outline your offers and provide pricing. You might also include some testimonials from satisfied customers to help convert viewers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Test Your Site\u2019s Performance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de la gente considera que las p\u00e1ginas web lentas son incre\u00edblemente frustrantes. Incluso un\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">retraso de 100 milisegundos<\/a>\u00a0can reduce conversion rates. If visitors aren\u2019t staying on your site long enough for it to load, they can\u2019t become paying customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede utilizar\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google\u2019s Page Speed Insights<\/a>\u00a0to test your site\u2019s performance. You\u2019ll also receive actionable feedback on how to improve it:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img decoding=\"async\" width=\"1024\" height=\"179\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-300x52.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-768x134.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tinkering bajo el cap\u00f3 de su sitio web puede ser un poco intimidante. Si lo prefiere, puede subcontratar las tareas relacionadas con el rendimiento a un\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/es\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">servicio de mantenimiento<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Improve_Your_Calls_To_Action_CTAs\"><\/span>5. Mejore sus llamadas a la acci\u00f3n (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your calls to action (CTAs) are a large part of a successful conversion, as you\u2019re explicitly asking a visitor to take action.\u00a0However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/es\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">escribir una CTA convincente<\/a>\u00a0is only half the battle. You\u2019ll also want to carefully consider where you place them in order to improve user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s best to place a CTA somewhere above the fold, meaning that a visitor will see it before having to scroll. This is especially true on landing pages:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"Un bot\u00f3n CTA situado por encima del pliegue.\" class=\"wp-image-25170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-768x414.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1536x828.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png 1569w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n debe evitar agrupar varias CTA, ya que esto puede confundir a los visitantes. Por \u00faltimo, elige colores llamativos para los botones que faciliten la lectura del texto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saber c\u00f3mo mejorar la experiencia del usuario puede ayudarle mucho a conseguir m\u00e1s conversiones. Mejorar la UX de tu sitio web es una gran tarea, pero si vas paso a paso, podr\u00e1s crear un entorno m\u00e1s amigable para tus visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al abordar la UX, tenga en cuenta los siguientes elementos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cree una experiencia de pago fluida.<\/li><li>Facilite la lectura de su sitio web.<\/li><li>A\u00f1ada v\u00eddeo a sus p\u00e1ginas de destino.<\/li><li>Test your site\u2019s performance.<\/li><li>Mejore sus CTA.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre c\u00f3mo mejorar la experiencia del usuario? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el recuadro.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you\u2019ve been struggling with getting your numbers where you want them, taking steps to improve your website\u2019s user experience (UX) could be helpful. While user experience can cover many aspects of your website\u2019s setup, there are some [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":25281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134],"tags":[821,822],"class_list":["post-25167","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-how-to-2","tag-user-experience","tag-ux","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"If your membership site isn&#039;t converting the way it should be, you may need to improve user experience on your site. 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If you've been struggling with getting your numbers where you want them, taking steps to improve your website's user experience (UX) could be helpful.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you've been struggling with getting your numbers where you want them, taking steps to improve your website's user experience (UX) could be helpful.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">While user experience can cover many aspects of your website's setup, there are some key areas you can focus on to help boost your conversion rate. By making a few tweaks to your site, you should be able to reduce user friction and create a more enjoyable experience for your visitors.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">While user experience can cover many aspects of your website's setup, there are some key areas you can focus on to help boost your conversion rate. By making a few tweaks to your site, you should be able to reduce user friction and create a more enjoyable experience for your visitors.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this article, we'll give you a brief introduction to UX and why it's so important. Then we'll share five tips on how to improve user experience to help you get more conversions. Let's go!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this article, we'll give you a brief introduction to UX and why it's so important. Then we'll share five tips on how to improve user experience to help you get more conversions. Let's go!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to User Experience (UX)<\/h2>","content":"Introducci\u00f3n a la experiencia del usuario (UX)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In a nutshell, user experience is how a person feels when they're interacting with your website. These feelings can range from frustration at not being able to complete a task to delight at quickly finding precisely what they're looking for.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In a nutshell, user experience is how a person feels when they're interacting with your website. These feelings can range from frustration at not being able to complete a task to delight at quickly finding precisely what they're looking for.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The way your website is designed and how it operates are critical factors in the type of experience your users will have. If you can ensure that potential customers don't encounter obstacles as they navigate throughout your site, you'll increase your conversion rate.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The way your website is designed and how it operates are critical factors in the type of experience your users will have. If you can ensure that potential customers don't encounter obstacles as they navigate throughout your site, you'll increase your conversion rate.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Improve User Experience to Get More Conversions (5 Key Tips)<\/h2>","content":"C\u00f3mo mejorar la experiencia del usuario para conseguir m\u00e1s conversiones (5 consejos clave)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Now that you have a basic idea of what UX is and how it influences conversions, let's explore a few ways to improve your website's User Experience.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Now that you have a basic idea of what UX is and how it influences conversions, let's explore a few ways to improve your website's User Experience.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Create a Seamless Checkout Process<\/h3>","content":"1. Cree un proceso de pago fluido","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Even if the rest of your site is customer-friendly, it's still possible to\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lose conversions during checkout<\/a>. There are a few areas to pay attention to during this last, crucial step in your sales funnel in order to improve user experience.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Even if the rest of your site is customer-friendly, it's still possible to\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lose conversions during checkout<\/a>. There are a few areas to pay attention to during this last, crucial step in your sales funnel in order to improve user experience.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">First, be sure to offer a variety of payment options. In addition to accepting credit cards, consider enabling digital payment solutions such as\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0or\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Many people have accounts with these companies already, which makes checking out even faster and easier for them.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">First, be sure to offer a variety of payment options. In addition to accepting credit cards, consider enabling digital payment solutions such as\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0or\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Many people have accounts with these companies already, which makes checking out even faster and easier for them.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If possible, offer free shipping. Many customers are put off by unexpected costs that show up during checkout, and shipping expenses are a frequent offender. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If possible, offer free shipping. Many customers are put off by unexpected costs that show up during checkout, and shipping expenses are a frequent offender. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You may be able to build your shipping costs into the price of your products. Otherwise, consider offering free shipping to customers who spend over a certain amount or who are part of your <a href=\"https:\/\/memberpress.com\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 Ways to Reward Loyal Customers on your Membership Site\">loyalty program<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You may be able to build your shipping costs into the price of your products. Otherwise, consider offering free shipping to customers who spend over a certain amount or who are part of your <a href=\"https:\/\/memberpress.com\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 Ways to Reward Loyal Customers on your Membership Site\">loyalty program<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Next, be mindful of how much information you ask users to input. Try to keep checkout forms minimal and ask only for what's necessary to the process. You can always follow up with an email asking for more data once you've made the sale.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Next, be mindful of how much information you ask users to input. Try to keep checkout forms minimal and ask only for what's necessary to the process. You can always follow up with an email asking for more data once you've made the sale.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Finally, if customers will be creating accounts at checkout, make any specifications for usernames or passwords clear. Having a password rejected for not meeting an unknown requirement is an extremely frustrating experience.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Finally, if customers will be creating accounts at checkout, make any specifications for usernames or passwords clear. Having a password rejected for not meeting an unknown requirement is an extremely frustrating experience.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Make Your Site Easy to Read<\/h3>","content":"2. Facilite la lectura de su sitio web","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If visitors struggle to read your website, it won't be easy to convert them. Fortunately, thoughtful attention to fonts is an easy way to improve user experience. When choosing fonts, be sure they're legible as well as stylish. You'll also want to check that your text is large enough to read on any screen size.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If visitors struggle to read your website, it won't be easy to convert them. Fortunately, thoughtful attention to fonts is an easy way to improve user experience. When choosing fonts, be sure they're legible as well as stylish. You'll also want to check that your text is large enough to read on any screen size.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">When writing for your website, keep paragraphs short and scannable by using headings and lists. Most people\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">skim online content<\/a> rather than reading it deeply.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">When writing for your website, keep paragraphs short and scannable by using headings and lists. Most people\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">skim online content<\/a> rather than reading it deeply.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Don't forget about your pricing information. Presenting your prices in a table can make it easier for potential customers to understand your available tiers or packages:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Don't forget about your pricing information. Presenting your prices in a table can make it easier for potential customers to understand your available tiers or packages:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"A well-formatted pricing table.\" class=\"wp-image-25168\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png","alt":"A well-formatted pricing table.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":822,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Making your prices easy to find and understand is especially important if you provide your users with many choices.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Making your prices easy to find and understand is especially important if you provide your users with many choices.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Add Video to Your Landing Pages<\/h3>","content":"3. A\u00f1ada v\u00eddeo a sus p\u00e1ginas de destino","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Landing pages are an essential sales tool, but they can quickly become cumbersome. This is especially true if you offer <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\">different <\/a><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"What Types of Content Can You Create for a Membership Site?\">types<\/a><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\"> of memberships<\/a>, products, or services.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Landing pages are an essential sales tool, but they can quickly become cumbersome. This is especially true if you offer <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\">different <\/a><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"What Types of Content Can You Create for a Membership Site?\">types<\/a><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\"> of memberships<\/a>, products, or services.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">When encountering large amounts of text, some users may click away rather than invest the time to read it. To avoid this, you might include a video that succinctly explains what you have to offer.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">When encountering large amounts of text, some users may click away rather than invest the time to read it. To avoid this, you might include a video that succinctly explains what you have to offer.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">While your video doesn't need to include all the information contained in your landing page copy, you'll want to cover the most important points. Outline your offers and provide pricing. You might also include some testimonials from satisfied customers to help convert viewers.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">While your video doesn't need to include all the information contained in your landing page copy, you'll want to cover the most important points. Outline your offers and provide pricing. You might also include some testimonials from satisfied customers to help convert viewers.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Test Your Site's Performance<\/h3>","content":"4. Pruebe el rendimiento de su sitio web","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Most people find slow websites to be incredibly frustrating. Even a\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">delay of 100 milliseconds<\/a>\u00a0can reduce conversion rates. If visitors aren't staying on your site long enough for it to load, they can't become paying customers.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Most people find slow websites to be incredibly frustrating. Even a\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">delay of 100 milliseconds<\/a>\u00a0can reduce conversion rates. If visitors aren't staying on your site long enough for it to load, they can't become paying customers.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You can use\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google's Page Speed Insights<\/a>\u00a0to test your site's performance. You'll also receive actionable feedback on how to improve it:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You can use\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google's Page Speed Insights<\/a>\u00a0to test your site's performance. You'll also receive actionable feedback on how to improve it:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png","alt":"Google Page Speed Insights.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":179,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Tinkering under the hood of your website can be a bit intimidating. If you prefer, you can outsource performance-related tasks to a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">maintenance service<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Tinkering under the hood of your website can be a bit intimidating. If you prefer, you can outsource performance-related tasks to a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">maintenance service<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">5. Improve Your Calls To Action (CTAs)<\/h3>","content":"5. Mejore sus llamadas a la acci\u00f3n (CTA)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.&nbsp;However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">writing a compelling CTA<\/a>&nbsp;is only half the battle. You'll also want to carefully consider where you place them in order to improve user experience.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.&nbsp;However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">writing a compelling CTA<\/a>&nbsp;is only half the battle. You'll also want to carefully consider where you place them in order to improve user experience.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">It's best to place a CTA somewhere above the fold, meaning that a visitor will see it before having to scroll. This is especially true on landing pages:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">It's best to place a CTA somewhere above the fold, meaning that a visitor will see it before having to scroll. This is especially true on landing pages:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"A CTA button placed above the fold.\" class=\"wp-image-25170\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png","alt":"A CTA button placed above the fold.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":552,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You also want to avoid cluttering multiple CTAs together, as this can create confusion for your visitors. Finally, choose colors for your buttons that are eye-catching and make your text easy to read.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You also want to avoid cluttering multiple CTAs together, as this can create confusion for your visitors. Finally, choose colors for your buttons that are eye-catching and make your text easy to read.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Knowing how to improve user experience can go a long way toward helping you get more conversions. Improving the UX on your website is a big job, but by taking it one step at a time, you can create a friendlier environment for your visitors.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Knowing how to improve user experience can go a long way toward helping you get more conversions. Improving the UX on your website is a big job, but by taking it one step at a time, you can create a friendlier environment for your visitors.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">When addressing UX, keep the following elements in mind:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">When addressing UX, keep the following elements in mind:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Create a seamless checkout experience.<\/li><li>Make your site easy to read.<\/li><li>Add video to your landing pages.<\/li><li>Test your site's performance.<\/li><li>Improve your CTAs.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Cree una experiencia de pago fluida.<\/li><li>Facilite la lectura de su sitio web.<\/li><li>A\u00f1ada v\u00eddeo a sus p\u00e1ginas de destino.<\/li><li>Pruebe el rendimiento de su sitio web.<\/li><li>Mejore sus CTA.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Do you have questions about how to improve user experience? Ask away in the comments section below!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Do you have questions about how to improve user experience? Ask away in the comments section below!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/25167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=25167"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/25167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/25281"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=25167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=25167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=25167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}