{"id":25167,"date":"2021-11-23T07:00:00","date_gmt":"2021-11-23T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25167"},"modified":"2021-11-22T13:52:48","modified_gmt":"2021-11-22T20:52:48","slug":"improve-user-experience","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/","title":{"rendered":"C\u00f3mo mejorar la experiencia del usuario para obtener m\u00e1s conversiones"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Las conversiones son una m\u00e9trica fundamental para cualquier sitio web y, probablemente, una de las que sigues muy de cerca. Si te est\u00e1 costando que tus cifras alcancen los niveles deseados, podr\u00eda resultarte \u00fatil tomar medidas para mejorar la experiencia de usuario (UX) de tu sitio web.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ace7a20b3a25\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ace7a20b3a25\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#An_Introduction_to_User_Experience_UX\" >Introducci\u00f3n a la experiencia del usuario (UX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\" >C\u00f3mo mejorar la experiencia del usuario para conseguir m\u00e1s conversiones (5 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#1_Create_a_Seamless_Checkout_Process\" >1. Cree un proceso de pago fluido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#2_Make_Your_Site_Easy_to_Read\" >2. Facilite la lectura de su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#3_Add_Video_to_Your_Landing_Pages\" >3. A\u00f1ada v\u00eddeo a sus p\u00e1ginas de destino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#4_Test_Your_Sites_Performance\" >4. Comprueba el rendimiento de tu sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#5_Improve_Your_Calls_To_Action_CTAs\" >5. Mejore sus llamadas a la acci\u00f3n (CTA)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la experiencia del usuario puede abarcar muchos aspectos de la configuraci\u00f3n de tu p\u00e1gina web, hay algunas \u00e1reas clave en las que puedes centrarte para ayudar a aumentar tu tasa de conversi\u00f3n. Con unos peque\u00f1os ajustes en tu p\u00e1gina web, deber\u00edas poder reducir las dificultades que encuentran los usuarios y crear una experiencia m\u00e1s agradable para tus visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, te ofreceremos una breve introducci\u00f3n a la experiencia de usuario (UX) y te explicaremos por qu\u00e9 es tan importante. A continuaci\u00f3n, compartiremos cinco consejos sobre c\u00f3mo mejorar la experiencia de usuario para ayudarte a conseguir m\u00e1s conversiones. \u00a1Vamos all\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User_Experience_UX\"><\/span>Introducci\u00f3n a la experiencia del usuario (UX)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras, la experiencia de usuario es c\u00f3mo se siente una persona al interactuar con tu p\u00e1gina web. Estas sensaciones pueden ir desde la frustraci\u00f3n por no poder completar una tarea hasta la satisfacci\u00f3n de encontrar r\u00e1pidamente justo lo que est\u00e1 buscando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El dise\u00f1o y el funcionamiento de tu p\u00e1gina web son factores fundamentales para el tipo de experiencia que tendr\u00e1n tus usuarios. Si consigues que los clientes potenciales no se encuentren con obst\u00e1culos al navegar por tu p\u00e1gina, aumentar\u00e1s tu tasa de conversi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\"><\/span>C\u00f3mo mejorar la experiencia del usuario para conseguir m\u00e1s conversiones (5 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya tienes una idea b\u00e1sica de qu\u00e9 es la experiencia de usuario (UX) y c\u00f3mo influye en las conversiones, veamos algunas formas de mejorar la experiencia de usuario de tu p\u00e1gina web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Seamless_Checkout_Process\"><\/span>1. Cree un proceso de pago fluido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque el resto de tu p\u00e1gina web sea f\u00e1cil de usar para los clientes, sigue siendo posible que\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">perder conversiones durante el pago<\/a>. Hay algunas \u00e1reas a las que prestar atenci\u00f3n durante este \u00faltimo y crucial paso en su embudo de ventas para mejorar la experiencia del usuario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, aseg\u00farese de ofrecer diversas opciones de pago. Adem\u00e1s de aceptar tarjetas de cr\u00e9dito, considere la posibilidad de habilitar soluciones de pago digitales como\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0o\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Muchas personas ya tienen cuentas en estas empresas, lo que les facilita y agiliza a\u00fan m\u00e1s el proceso de pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si es posible, ofrezca gastos de env\u00edo gratuitos. A muchos clientes les echan para atr\u00e1s los costes inesperados que aparecen al pagar, y los gastos de env\u00edo son uno de los m\u00e1s frecuentes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tal vez pueda incluir los gastos de env\u00edo en el precio de sus productos. De lo contrario, considere la posibilidad de ofrecer gastos de env\u00edo gratuitos a los clientes que gasten m\u00e1s de una determinada cantidad o que formen parte de su <a href=\"https:\/\/memberpress.com\/es\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 formas de recompensar a los clientes fieles de su sitio web de afiliaci\u00f3n\">programa de fidelidad<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, ten en cuenta la cantidad de informaci\u00f3n que pides a los usuarios que introduzcan. Intenta que los formularios de pago sean lo m\u00e1s breves posible y solicita solo lo estrictamente necesario para el proceso. Siempre puedes enviar un correo electr\u00f3nico posteriormente para pedir m\u00e1s datos una vez que hayas completado la venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, si los clientes van a crear cuentas al finalizar la compra, deja claras todas las especificaciones relativas a los nombres de usuario o las contrase\u00f1as. Que te rechacen una contrase\u00f1a por no cumplir un requisito desconocido es una experiencia sumamente frustrante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Your_Site_Easy_to_Read\"><\/span>2. Facilite la lectura de su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si a los visitantes les cuesta leer tu p\u00e1gina web, no ser\u00e1 f\u00e1cil conseguir que realicen una conversi\u00f3n. Afortunadamente, prestar especial atenci\u00f3n a las fuentes es una forma sencilla de mejorar la experiencia del usuario. A la hora de elegir las fuentes, aseg\u00farate de que sean legibles y, al mismo tiempo, elegantes. Tambi\u00e9n conviene comprobar que el texto tenga un tama\u00f1o suficiente para poder leerlo en pantallas de cualquier tama\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando escriba para su sitio web, procure que los p\u00e1rrafos sean breves y f\u00e1ciles de escanear utilizando t\u00edtulos y listas. La mayor\u00eda de la gente\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hojear contenidos en l\u00ednea<\/a> en lugar de leerlo en profundidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No te olvides de la informaci\u00f3n sobre los precios. Presentar los precios en una tabla puede facilitar a los posibles clientes la comprensi\u00f3n de los niveles o paquetes disponibles:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img decoding=\"async\" width=\"1024\" height=\"822\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"Una tabla de precios bien formateada.\" class=\"wp-image-25168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-300x241.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-768x616.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Hacer que los precios sean f\u00e1ciles de encontrar y entender es especialmente importante si ofrece a sus usuarios muchas opciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Video_to_Your_Landing_Pages\"><\/span>3. A\u00f1ada v\u00eddeo a sus p\u00e1ginas de destino<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las p\u00e1ginas de destino son una herramienta de ventas esencial, pero pueden volverse engorrosas r\u00e1pidamente. Esto es especialmente cierto si ofrece <a href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Por qu\u00e9 debe ofrecer varios niveles de precios para su sitio de afiliaci\u00f3n\">diferente <\/a><a href=\"https:\/\/memberpress.com\/es\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\u00bfQu\u00e9 tipos de contenido se pueden crear para un sitio web de afiliados?\">tipos<\/a><a href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Por qu\u00e9 debe ofrecer varios niveles de precios para su sitio de afiliaci\u00f3n\"> de afiliaciones<\/a>productos o servicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se encuentran con grandes cantidades de texto, algunos usuarios pueden hacer clic en lugar de invertir tiempo en leerlo. Para evitarlo, puede incluir un v\u00eddeo que explique sucintamente lo que ofrece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque no es necesario que tu v\u00eddeo incluya toda la informaci\u00f3n que figura en el texto de tu p\u00e1gina de destino, te conviene abordar los puntos m\u00e1s importantes. Resume tus ofertas e indica los precios. Tambi\u00e9n podr\u00edas incluir algunos testimonios de clientes satisfechos para ayudar a que los espectadores se decidan a comprar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Test_Your_Sites_Performance\"><\/span>4. Comprueba el rendimiento de tu sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de la gente considera que las p\u00e1ginas web lentas son incre\u00edblemente frustrantes. Incluso un\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">retraso de 100 milisegundos<\/a>\u00a0puede reducir las tasas de conversi\u00f3n. Si los visitantes no permanecen en tu p\u00e1gina el tiempo suficiente para que se cargue, no podr\u00e1n convertirse en clientes de pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede utilizar\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Page Speed Insights de Google<\/a>\u00a0para comprobar el rendimiento de tu sitio web. Adem\u00e1s, recibir\u00e1s recomendaciones pr\u00e1cticas sobre c\u00f3mo mejorarlo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img decoding=\"async\" width=\"1024\" height=\"179\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-300x52.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-768x134.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tinkering bajo el cap\u00f3 de su sitio web puede ser un poco intimidante. Si lo prefiere, puede subcontratar las tareas relacionadas con el rendimiento a un&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/es\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">servicio de mantenimiento<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Improve_Your_Calls_To_Action_CTAs\"><\/span>5. Mejore sus llamadas a la acci\u00f3n (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las llamadas a la acci\u00f3n (CTA) son un elemento fundamental para lograr una conversi\u00f3n satisfactoria, ya que en ellas se pide expl\u00edcitamente al visitante que realice una acci\u00f3n. Sin embargo, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/es\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">escribir una CTA convincente<\/a>&nbsp;eso es solo la mitad del camino. Tambi\u00e9n conviene pensar bien d\u00f3nde colocarlos para mejorar la experiencia del usuario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo mejor es colocar una llamada a la acci\u00f3n (CTA) en alg\u00fan lugar de la parte visible de la p\u00e1gina, es decir, donde el visitante la vea antes de tener que desplazarse hacia abajo. Esto es especialmente importante en las p\u00e1ginas de destino:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"Un bot\u00f3n CTA situado por encima del pliegue.\" class=\"wp-image-25170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-768x414.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1536x828.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png 1569w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n debe evitar agrupar varias CTA, ya que esto puede confundir a los visitantes. Por \u00faltimo, elige colores llamativos para los botones que faciliten la lectura del texto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saber c\u00f3mo mejorar la experiencia del usuario puede ayudarle mucho a conseguir m\u00e1s conversiones. Mejorar la UX de tu sitio web es una gran tarea, pero si vas paso a paso, podr\u00e1s crear un entorno m\u00e1s amigable para tus visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al abordar la UX, tenga en cuenta los siguientes elementos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cree una experiencia de pago fluida.<\/li><li>Facilite la lectura de su sitio web.<\/li><li>A\u00f1ada v\u00eddeo a sus p\u00e1ginas de destino.<\/li><li>Comprueba el rendimiento de tu sitio web.<\/li><li>Mejore sus CTA.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre c\u00f3mo mejorar la experiencia del usuario? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Y no te olvides de suscribirte en el recuadro.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you&#8217;ve been struggling with getting your numbers where you want them, taking steps to improve your website&#8217;s user experience (UX) could be helpful. 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