{"id":25239,"date":"2021-01-11T07:56:00","date_gmt":"2021-01-11T14:56:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25239"},"modified":"2023-03-09T12:21:55","modified_gmt":"2023-03-09T17:21:55","slug":"2021-the-year-of-the-membership-business-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/","title":{"rendered":"2021: El a\u00f1o del modelo empresarial de afiliaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00bfEl m\u00e1s terror\u00edfico de todos los disfraces de Halloween del a\u00f1o pasado? Seg\u00fan un tuit muy popular que vi en octubre, era una simple camiseta blanca sobre la que estaban escritos a mano los n\u00fameros \"2020\". Sin necesidad de serif g\u00f3tico pesado. Los propios n\u00fameros inspiraron todo el horror necesario.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab8d72e2b135\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab8d72e2b135\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/#About_the_e-commerce_boom_that_has_made_2020_historically_amazing\" >Sobre el auge del comercio electr\u00f3nico que ha hecho de 2020 un a\u00f1o hist\u00f3ricamente asombroso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/#The_massive_expansion_of_the_membership_business_model\" >La expansi\u00f3n masiva del modelo de negocio de afiliaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_community\" >La necesidad de comunidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_home-bound_learning\" >La necesidad de aprender en casa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/#Expansion_of_the_e-learning_marketplace\" >Expansi\u00f3n del mercado del aprendizaje electr\u00f3nico<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/#Final_thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Por si los tuits no fueran lo suficientemente acertados, tambi\u00e9n est\u00e1 el cofre del tesoro de memes de 2020 que no ha dejado de crecer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como \u00e9sta:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\"><img decoding=\"async\" width=\"640\" height=\"338\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\" alt=\"Meme que muestra una taza de gato que te pincha los ojos cuando bebes.\" class=\"wp-image-52478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png 640w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-156x82.png 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Creo que todos hemos sentido las consecuencias de ese p\u00e9simo dise\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los tuits, los memes, los lamentos mundiales de 2020 -<em> todos han tenido tanta raz\u00f3n.<\/em> Enumerar\u00eda aqu\u00ed todas las razones de su acierto, pero creo que no hace falta que te lo recuerde. Ya sab\u00e9is por qu\u00e9 2020 dio miedo y fue un asco. Todos lo sabemos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que podr\u00eda <em>no<\/em> saber es que 2020 tambi\u00e9n fue <em>incre\u00edble<\/em>. Probablemente no encontrar\u00e1s un meme al respecto, pero es cierto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_e-commerce_boom_that_has_made_2020_historically_amazing\"><\/span>Sobre el auge del comercio electr\u00f3nico que ha hecho de 2020 un a\u00f1o hist\u00f3ricamente asombroso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como el Ave F\u00e9nix resurgiendo de sus cenizas, en medio de toda la destrucci\u00f3n de 2020 naci\u00f3 un auge del comercio electr\u00f3nico como nunca hab\u00edamos visto. Y, seg\u00fan muchos expertos, es un auge que ha alterado permanentemente el curso del comercio en general.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha sido as\u00ed de poderoso. Y las estad\u00edsticas lo demuestran.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, en un art\u00edculo de finales del a\u00f1o pasado, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC inform\u00f3<\/a> que, de un a\u00f1o a otro, las ventas mundiales en l\u00ednea aumentaron 71% en el segundo trimestre de 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">comunicado de la Oficina del Censo de EE.UU.<\/a> nos enteramos de que, \"La estimaci\u00f3n de comercio electr\u00f3nico del tercer trimestre de 2020 aument\u00f3 un 37,1 por ciento (\u00b12,1%) con respecto al tercer trimestre de 2019, mientras que las ventas minoristas totales aumentaron un 6,9 por ciento (\u00b10,4%) en el mismo per\u00edodo. Las ventas de comercio electr\u00f3nico en el tercer trimestre de 2020 representaron el 13,5 por ciento de las ventas totales.\"<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\"><img decoding=\"async\" width=\"982\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\" alt=\"Gr\u00e1fico de crecimiento del comercio electr\u00f3nico 2011-2020\" class=\"wp-image-52480\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png 982w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-768x367.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-356x170.png 356w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-840x401.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-700x334.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-156x75.png 156w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lo m\u00e1s interesante es que, seg\u00fan el <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">Foro Econ\u00f3mico Mundial<\/a>, ventas totales del S&amp;P 500 <em>contratado<\/em> a una tasa anualizada de -10% en el segundo trimestre de 2020. Pero los negocios basados en suscripciones en l\u00ednea <em>ampliado <\/em>a un ritmo de 12%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y ah\u00ed es donde nos adentramos felizmente en lo m\u00e1s asombroso de 2020 (especialmente desde nuestra perspectiva aqu\u00ed en MemberPress).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_massive_expansion_of_the_membership_business_model\"><\/span>La expansi\u00f3n masiva del modelo de negocio de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por aterrador que fuera, 2020 fue un terreno f\u00e9rtil para el crecimiento del \u00e9xito del modelo de negocio de afiliaci\u00f3n. Hay muchas razones para ello, pero tres cosas han tenido el mayor impacto: la necesidad de comunidad, la necesidad de aprendizaje en casa, y un mercado de e-learning ya en expansi\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_community\"><\/span>La necesidad de comunidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, en tiempos de tragedia y desesperaci\u00f3n, la gente busca un sentimiento de comunidad, que es exactamente lo que puede ofrecer un sitio web de afiliaci\u00f3n. Eso es, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">si se hace bien<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan Callie Willows, cocreadora del sitio de consejos y educaci\u00f3n, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Los frikis de los socios<\/a>Los sitios de afiliaci\u00f3n que incorporan elementos como un foro o una red social in situ, un grupo de Slack o hangouts en directo pueden lograr esa sensaci\u00f3n de comunidad y beneficiarse de ella con creces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y sabemos que es cierto. Este \u00faltimo a\u00f1o hemos visto a gente crear comunidades en torno a sus sitios de afiliaci\u00f3n con gran \u00e9xito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_home-bound_learning\"><\/span>La necesidad de aprender en casa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En segundo lugar, todo el mundo est\u00e1 en casa, por lo que el aprendizaje en l\u00ednea se ha convertido en una necesidad, y no s\u00f3lo para los escolares. A finales de 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research inform\u00f3<\/a> que, de los usuarios del sistema de gesti\u00f3n del aprendizaje (LMS), 28% se consideran \u201cj\u00f3venes\u201d, mientras que 37% son adultos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay gente que se ha quedado en casa sin trabajo y quiere ampliar sus conocimientos. Otros quieren mantenerse en forma en medio del cierre de gimnasios. Y otros simplemente se aburren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que todas estas personas tienen en com\u00fan es que est\u00e1n preparadas para los foros en l\u00ednea, donde pueden aprender de todo, desde pilates hasta mejores pr\u00e1cticas empresariales y cester\u00eda, sin salir de casa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansion_of_the_e-learning_marketplace\"><\/span>Expansi\u00f3n del mercado del aprendizaje electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Todo ello ha supuesto una r\u00e1pida expansi\u00f3n del ya creciente mercado del aprendizaje en l\u00ednea, un terreno abonado para el modelo de negocio de la afiliaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En su <em>Empresario<\/em> art\u00edculo, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">Covid-19 revoluciona el sector de la educaci\u00f3n en l\u00ednea<\/a>, Nikhil Barshikar afirma: \"Aunque hemos comprobado que el sector de la educaci\u00f3n en l\u00ednea crec\u00eda r\u00e1pidamente incluso antes de la pandemia del COVID-19, cabe afirmar que el contagio ha acelerado este crecimiento a un ritmo inimaginable.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las herramientas de WordPress como MemberPress han facilitado enormemente la creaci\u00f3n de sitios web de afiliaci\u00f3n a personas con conocimientos que pueden ense\u00f1ar esos conocimientos a las masas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde que publicamos nuestro <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\">Cursos complementarios<\/a> en oto\u00f1o, es a\u00fan m\u00e1s f\u00e1cil. Nuestros clientes actuales y nuevos siguen incorpor\u00e1ndose a un ritmo incre\u00edblemente r\u00e1pido. Y no creemos que ese ritmo vaya a disminuir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clientes existentes como <a href=\"https:\/\/pilatesology.com\/\">Pilatesolog\u00eda<\/a>un sitio web de ense\u00f1anza de Pilates en l\u00ednea, y <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Escuela de Arte Kara Bullock<\/a>han experimentado un espectacular aumento de las matriculaciones a pesar de la recesi\u00f3n econ\u00f3mica provocada por los terrores de 2020.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed, 2020 trajo al hombre del saco de tres cabezas, sin duda. Y no queremos negar la realidad de la tragedia que han vivido muchas personas. Pero como muchos de nosotros hemos tenido que hacer algo a partir de una p\u00e9rdida total, el mundo ha visto c\u00f3mo un ingenio colectivo ha cobrado vida a lo grande.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al final, los viejos adagios se han cumplido. La belleza surge de las cenizas. El arco iris nace de la lluvia. Y una nueva oportunidad para hacer crecer tu propio negocio en un mercado en auge ha llegado desde 2020. Puede que el hombre del saco no d\u00e9 tanto miedo despu\u00e9s de todo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTienes alguna opini\u00f3n o pregunta sobre el modelo de negocio basado en las suscripciones y c\u00f3mo est\u00e1 creciendo? \u00a1Cu\u00e9ntanoslo en los comentarios!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror. As if the tweets weren\u2019t spot on enough, there\u2019s [&hellip;]<\/p>\n","protected":false},"author":42532,"featured_media":25240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,404,19,400],"tags":[820,462],"class_list":["post-25239","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-data-and-metrics","category-news","category-trends","tag-820","tag-membership-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. 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