{"id":25239,"date":"2021-01-11T07:56:00","date_gmt":"2021-01-11T14:56:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25239"},"modified":"2023-03-09T12:21:55","modified_gmt":"2023-03-09T17:21:55","slug":"2021-the-year-of-the-membership-business-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/","title":{"rendered":"2021: The Year of the Membership Business Model"},"content":{"rendered":"\n<p>The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69cfb8ff6ec86\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69cfb8ff6ec86\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/#About_the_e-commerce_boom_that_has_made_2020_historically_amazing\" >About the e-commerce boom that has made 2020 historically amazing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/#The_massive_expansion_of_the_membership_business_model\" >The massive expansion of the membership business model<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_community\" >The need for community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_home-bound_learning\" >The need for home-bound learning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/#Expansion_of_the_e-learning_marketplace\" >Expansion of the e-learning marketplace<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-the-year-of-the-membership-business-model\/#Final_thoughts\" >Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>As if the tweets weren\u2019t spot on enough, there\u2019s also the treasure chest of 2020 memes that has continued to grow.\u00a0<\/p>\n\n\n\n<p>Like this one:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\"><img decoding=\"async\" width=\"640\" height=\"338\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\" alt=\"Meme showing a cat mug that pokes your eyes when you drink.\" class=\"wp-image-52478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png 640w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-156x82.png 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<p>I think we\u2019ve all felt the consequences of that very bad design.<\/p>\n\n\n\n<p>The tweets, the memes, the worldwide laments of 2020 \u2014<em> they\u2019ve all been so right.<\/em> I\u2019d list off all the reasons for their rightness here, but I don\u2019t think I need to remind you. You already know why 2020 was scary and sucked. We all do.\u00a0<\/p>\n\n\n\n<p>What you might <em>not<\/em> know is that 2020 was also <em>amazing<\/em>. You probably won\u2019t find a meme about it, but it\u2019s true.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_e-commerce_boom_that_has_made_2020_historically_amazing\"><\/span>About the e-commerce boom that has made 2020 historically amazing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Like the Phoenix rising from the ashes, an e-commerce boom unlike anything we\u2019ve ever seen was born amid all the destruction of 2020. And, according to many experts, it\u2019s a boom that has permanently altered the course of commerce in general.\u00a0<\/p>\n\n\n\n<p>It\u2019s been that powerful. And the stats are coming out to prove it.\u00a0<\/p>\n\n\n\n<p>For example, in an article late last year, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC reported<\/a> that, year-over-year, global online sales increased 71% for the second quarter of 2020.<\/p>\n\n\n\n<p>In a <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">release from the U.S. Census Bureau<\/a> we learned that, \u201cThe third quarter 2020 e-commerce estimate increased 37.1 percent (\u00b12.1%) from the third quarter of 2019 while total retail sales increased 6.9 percent (\u00b10.4%) in the same period. E-commerce sales in the third quarter of 2020 accounted for 13.5 percent of total sales.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\"><img decoding=\"async\" width=\"982\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\" alt=\"Chart showing ecommerce growth 2011-2020\" class=\"wp-image-52480\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png 982w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-768x367.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-356x170.png 356w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-840x401.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-700x334.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-156x75.png 156w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/a><\/figure>\n\n\n\n<p>Most interestingly, according to the <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">World Economic Forum<\/a>, overall S&P 500 sales <em>contracted<\/em> at an annualized rate of -10% in the second quarter of 2020. But online subscription-based businesses <em>expanded <\/em>at a rate of 12%.<\/p>\n\n\n\n<p>And that\u2019s where we happily drill down to the most amazing thing about 2020 (especially from our perspective here at MemberPress).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_massive_expansion_of_the_membership_business_model\"><\/span>The massive expansion of the membership business model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Frightening as it was, 2020 was fertile soil for growth in the success of the membership business model. There are lots of reasons for this, but three things have had the greatest impact: the need for community, the need for home-bound learning, and an already-expanding e-learning marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_community\"><\/span>The need for community<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First, in times of tragedy and desperation, people seek out a sense of community, which is exactly what a membership website can deliver. That is, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">if it\u2019s done right<\/a>.\u00a0<\/p>\n\n\n\n<p>According to Callie Willows, co-creator of the advice and education site, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Membership Geeks<\/a>, membership sites that incorporate things like an on-site forum or social network, a Slack group, or live hangouts can achieve that sense of community and benefit from it handsomely.<\/p>\n\n\n\n<p>And we know it\u2019s true. We\u2019ve seen people building communities around their membership sites this past year with great success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_home-bound_learning\"><\/span>The need for home-bound learning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Second, everyone\u2019s home, so online learning has become a necessity \u2014 and not just for the school kids. In late 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research reported<\/a> that, of <a href=\"https:\/\/memberpress.com\/courses\" title=\"How to Sell Courses with WordPress\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">learning management system<\/a> (LMS) users, 28% are considered \u201cyoung\u201d, while 37% are adults.\u00a0<\/p>\n\n\n\n<p>People are stuck at home furloughed and looking to grow their knowledge bases. Some are hoping to stay fit amid gym closures. And some are just plain bored.<\/p>\n\n\n\n<p>What these folks have in common is that they\u2019re all primed for online arenas where they can learn everything from Pilates to business best practices and basket weaving without leaving the house.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansion_of_the_e-learning_marketplace\"><\/span>Expansion of the e-learning marketplace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>All of this has meant a rapid expansion of the already-growing online learning marketplace \u2014 an arena primed for the membership business model.\u00a0<\/p>\n\n\n\n<p>In his <em>Entrepreneur<\/em> article, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">How Covid-19 is Revolutionizing the Online Education Industry<\/a>, Nikhil Barshikar says, \u201cWhile we have established that the online education sector was rapidly growing even before the COVID-19 pandemic, it is safe to say that the contagion has accelerated this growth at an unimaginable rate.\u201d<\/p>\n\n\n\n<p>WordPress tools like MemberPress have made it super easy for people with skills to create membership websites where they can teach those skills to the masses.<\/p>\n\n\n\n<p>Since we released our <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\">Courses add-on<\/a> in the fall, it\u2019s become even easier. Our existing and new customers are continuing to jump on board at an incredibly fast pace. And we don\u2019t see that pace slowing down.<\/p>\n\n\n\n<p>Existing customers like <a href=\"https:\/\/pilatesology.com\/\">Pilatesology<\/a>, an online Pilates instruction website, and <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Kara Bullock Art School<\/a>, have seen dramatic increases in enrollment despite the economic downturn brought on by the terrors of 2020.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Final thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, 2020 brought in the three-headed boogeyman, no doubt. And we don\u2019t want to deny the reality of the tragedy many people have experienced. But because so many of us have had to make something out of total loss, the world has seen a collective bootstrapped ingenuity come to life in a big way.\u00a0<\/p>\n\n\n\n<p>In the end, the old adages have held true. Beauty comes from ashes. Rainbows come from rain. And a new opportunity to grow your own business in a booming marketplace has come from 2020. Maybe that boogeyman\u2019s not so scary after all.<\/p>\n\n\n\n<p><em>Do you have any thoughts or questions about the membership business model and how it's growing? Let us know in the comments!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror. As if the tweets weren\u2019t spot on enough, there\u2019s [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":25240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,404,19,400],"tags":[820,462],"class_list":{"0":"post-25239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-data-and-metrics","9":"category-news","10":"category-trends","11":"tag-820","12":"tag-membership-business","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. 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According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror.<\/p>","content":[{"type":"text","data":"The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As if the tweets weren\u2019t spot on enough, there\u2019s also the treasure chest of 2020 memes that has continued to grow.&nbsp;<\/p>","content":[{"type":"text","data":"As if the tweets weren\u2019t spot on enough, there\u2019s also the treasure chest of 2020 memes that has continued to grow.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Like this one:<\/p>","content":[{"type":"text","data":"Like this one:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\" alt=\"Meme showing a cat mug that pokes your eyes when you drink.\" class=\"wp-image-52478\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png","alt":"Meme showing a cat mug that pokes your eyes when you drink.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png","linkDestination":"media"},"style":{"width":640,"height":338,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>I think we\u2019ve all felt the consequences of that very bad design.<\/p>","content":[{"type":"text","data":"I think we\u2019ve all felt the consequences of that very bad design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The tweets, the memes, the worldwide laments of 2020 \u2014<em> they\u2019ve all been so right.<\/em> I\u2019d list off all the reasons for their rightness here, but I don\u2019t think I need to remind you. You already know why 2020 was scary and sucked. We all do.&nbsp;<\/p>","content":[{"type":"text","data":"The tweets, the memes, the worldwide laments of 2020 \u2014<em> they\u2019ve all been so right.<\/em> I\u2019d list off all the reasons for their rightness here, but I don\u2019t think I need to remind you. You already know why 2020 was scary and sucked. We all do.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you might <em>not<\/em> know is that 2020 was also <em>amazing<\/em>. You probably won\u2019t find a meme about it, but it\u2019s true.<\/p>","content":[{"type":"text","data":"What you might <em>not<\/em> know is that 2020 was also <em>amazing<\/em>. You probably won\u2019t find a meme about it, but it\u2019s true."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">About the e-commerce boom that has made 2020 historically amazing<\/h2>","content":"About the e-commerce boom that has made 2020 historically amazing","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Like the Phoenix rising from the ashes, an e-commerce boom unlike anything we\u2019ve ever seen was born amid all the destruction of 2020. And, according to many experts, it\u2019s a boom that has permanently altered the course of commerce in general.&nbsp;<\/p>","content":[{"type":"text","data":"Like the Phoenix rising from the ashes, an e-commerce boom unlike anything we\u2019ve ever seen was born amid all the destruction of 2020. And, according to many experts, it\u2019s a boom that has permanently altered the course of commerce in general.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s been that powerful. And the stats are coming out to prove it.&nbsp;<\/p>","content":[{"type":"text","data":"It\u2019s been that powerful. And the stats are coming out to prove it.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, in an article late last year, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC reported<\/a> that, year-over-year, global online sales increased 71% for the second quarter of 2020.<\/p>","content":[{"type":"text","data":"For example, in an article late last year, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC reported<\/a> that, year-over-year, global online sales increased 71% for the second quarter of 2020."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">release from the U.S. Census Bureau<\/a> we learned that, \u201cThe third quarter 2020 e-commerce estimate increased 37.1 percent (\u00b12.1%) from the third quarter of 2019 while total retail sales increased 6.9 percent (\u00b10.4%) in the same period. E-commerce sales in the third quarter of 2020 accounted for 13.5 percent of total sales.\u201d<\/p>","content":[{"type":"text","data":"In a <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">release from the U.S. Census Bureau<\/a> we learned that, \u201cThe third quarter 2020 e-commerce estimate increased 37.1 percent (\u00b12.1%) from the third quarter of 2019 while total retail sales increased 6.9 percent (\u00b10.4%) in the same period. E-commerce sales in the third quarter of 2020 accounted for 13.5 percent of total sales.\u201d"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\" alt=\"Chart showing ecommerce growth 2011-2020\" class=\"wp-image-52480\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png","alt":"Chart showing ecommerce growth 2011-2020","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png","linkDestination":"media"},"style":{"width":982,"height":469,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Most interestingly, according to the <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">World Economic Forum<\/a>, overall S&amp;P 500 sales <em>contracted<\/em> at an annualized rate of -10% in the second quarter of 2020. But online subscription-based businesses <em>expanded <\/em>at a rate of 12%.<\/p>","content":[{"type":"text","data":"Most interestingly, according to the <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">World Economic Forum<\/a>, overall S&amp;P 500 sales <em>contracted<\/em> at an annualized rate of -10% in the second quarter of 2020. But online subscription-based businesses <em>expanded <\/em>at a rate of 12%."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And that\u2019s where we happily drill down to the most amazing thing about 2020 (especially from our perspective here at MemberPress).<\/p>","content":[{"type":"text","data":"And that\u2019s where we happily drill down to the most amazing thing about 2020 (especially from our perspective here at MemberPress)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The massive expansion of the membership business model<\/h2>","content":"The massive expansion of the membership business model","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Frightening as it was, 2020 was fertile soil for growth in the success of the membership business model. There are lots of reasons for this, but three things have had the greatest impact: the need for community, the need for home-bound learning, and an already-expanding e-learning marketplace.<\/p>","content":[{"type":"text","data":"Frightening as it was, 2020 was fertile soil for growth in the success of the membership business model. There are lots of reasons for this, but three things have had the greatest impact: the need for community, the need for home-bound learning, and an already-expanding e-learning marketplace."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">The need for community<\/h3>","content":"The need for community","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>First, in times of tragedy and desperation, people seek out a sense of community, which is exactly what a membership website can deliver. That is, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">if it\u2019s done right<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"First, in times of tragedy and desperation, people seek out a sense of community, which is exactly what a membership website can deliver. That is, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">if it\u2019s done right<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>According to Callie Willows, co-creator of the advice and education site, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Membership Geeks<\/a>, membership sites that incorporate things like an on-site forum or social network, a Slack group, or live hangouts can achieve that sense of community and benefit from it handsomely.<\/p>","content":[{"type":"text","data":"According to Callie Willows, co-creator of the advice and education site, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Membership Geeks<\/a>, membership sites that incorporate things like an on-site forum or social network, a Slack group, or live hangouts can achieve that sense of community and benefit from it handsomely."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And we know it\u2019s true. We\u2019ve seen people building communities around their membership sites this past year with great success.<\/p>","content":[{"type":"text","data":"And we know it\u2019s true. We\u2019ve seen people building communities around their membership sites this past year with great success."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">The need for home-bound learning<\/h3>","content":"The need for home-bound learning","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Second, everyone\u2019s home, so online learning has become a necessity \u2014 and not just for the school kids. In late 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research reported<\/a> that, of learning management system (LMS) users, 28% are considered \u201cyoung\u201d, while 37% are adults.&nbsp;<\/p>","content":[{"type":"text","data":"Second, everyone\u2019s home, so online learning has become a necessity \u2014 and not just for the school kids. In late 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research reported<\/a> that, of learning management system (LMS) users, 28% are considered \u201cyoung\u201d, while 37% are adults.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People are stuck at home furloughed and looking to grow their knowledge bases. Some are hoping to stay fit amid gym closures. And some are just plain bored.<\/p>","content":[{"type":"text","data":"People are stuck at home furloughed and looking to grow their knowledge bases. Some are hoping to stay fit amid gym closures. And some are just plain bored."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What these folks have in common is that they\u2019re all primed for online arenas where they can learn everything from Pilates to business best practices and basket weaving without leaving the house.<\/p>","content":[{"type":"text","data":"What these folks have in common is that they\u2019re all primed for online arenas where they can learn everything from Pilates to business best practices and basket weaving without leaving the house."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Expansion of the e-learning marketplace<\/h3>","content":"Expansion of the e-learning marketplace","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>All of this has meant a rapid expansion of the already-growing online learning marketplace \u2014 an arena primed for the membership business model.&nbsp;<\/p>","content":[{"type":"text","data":"All of this has meant a rapid expansion of the already-growing online learning marketplace \u2014 an arena primed for the membership business model.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In his <em>Entrepreneur<\/em> article, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">How Covid-19 is Revolutionizing the Online Education Industry<\/a>, Nikhil Barshikar says, \u201cWhile we have established that the online education sector was rapidly growing even before the COVID-19 pandemic, it is safe to say that the contagion has accelerated this growth at an unimaginable rate.\u201d<\/p>","content":[{"type":"text","data":"In his <em>Entrepreneur<\/em> article, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">How Covid-19 is Revolutionizing the Online Education Industry<\/a>, Nikhil Barshikar says, \u201cWhile we have established that the online education sector was rapidly growing even before the COVID-19 pandemic, it is safe to say that the contagion has accelerated this growth at an unimaginable rate.\u201d"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>WordPress tools like MemberPress have made it super easy for people with skills to create membership websites where they can teach those skills to the masses.<\/p>","content":[{"type":"text","data":"WordPress tools like MemberPress have made it super easy for people with skills to create membership websites where they can teach those skills to the masses."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Since we released our <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\">Courses add-on<\/a> in the fall, it\u2019s become even easier. Our existing and new customers are continuing to jump on board at an incredibly fast pace. And we don\u2019t see that pace slowing down.<\/p>","content":[{"type":"text","data":"Since we released our <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\">Courses add-on<\/a> in the fall, it\u2019s become even easier. Our existing and new customers are continuing to jump on board at an incredibly fast pace. And we don\u2019t see that pace slowing down."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Existing customers like <a href=\"https:\/\/pilatesology.com\/\">Pilatesology<\/a>, an online Pilates instruction website, and <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Kara Bullock Art School<\/a>, have seen dramatic increases in enrollment despite the economic downturn brought on by the terrors of 2020.&nbsp;&nbsp;<\/p>","content":[{"type":"text","data":"Existing customers like <a href=\"https:\/\/pilatesology.com\/\">Pilatesology<\/a>, an online Pilates instruction website, and <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Kara Bullock Art School<\/a>, have seen dramatic increases in enrollment despite the economic downturn brought on by the terrors of 2020.&nbsp;&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final thoughts<\/h2>","content":"Final thoughts","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Yes, 2020 brought in the three-headed boogeyman, no doubt. And we don\u2019t want to deny the reality of the tragedy many people have experienced. But because so many of us have had to make something out of total loss, the world has seen a collective bootstrapped ingenuity come to life in a big way.&nbsp;<\/p>","content":[{"type":"text","data":"Yes, 2020 brought in the three-headed boogeyman, no doubt. And we don\u2019t want to deny the reality of the tragedy many people have experienced. But because so many of us have had to make something out of total loss, the world has seen a collective bootstrapped ingenuity come to life in a big way.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In the end, the old adages have held true. Beauty comes from ashes. Rainbows come from rain. And a new opportunity to grow your own business in a booming marketplace has come from 2020. Maybe that boogeyman\u2019s not so scary after all.<\/p>","content":[{"type":"text","data":"In the end, the old adages have held true. Beauty comes from ashes. Rainbows come from rain. And a new opportunity to grow your own business in a booming marketplace has come from 2020. Maybe that boogeyman\u2019s not so scary after all."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have any thoughts or questions about the membership business model and how it's growing? Let us know in the comments!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have any thoughts or questions about the membership business model and how it's growing? Let us know in the comments!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/25239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/42532"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=25239"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/25239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/25240"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=25239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=25239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=25239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}