Los creadores est\u00e1n explotando una mina de oro utilizando inteligentemente contenido de pago<\/strong> en WordPress. <\/p>

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QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
Pero primero... \u00bfqu\u00e9 es un muro de pago?<\/a><\/li>
Principales tipos de contenidos protegidos<\/a>
Acceso de pago por visi\u00f3n a la carta<\/a><\/li>
Acceso por suscripci\u00f3n Un buf\u00e9 para todos los gustos<\/a><\/li><\/ul><\/li>
Los muros de pago y los motores de b\u00fasqueda Un acto de equilibrio<\/a><\/li>
Acerca del muestreo flexible<\/a>
Lead-in S\u00f3lo una muestra<\/a><\/li>
Mordeduras contadas<\/a><\/li>
Hard Paywalls No Free Pass<\/a><\/li><\/ul><\/li>
El mejor plugin de Paywall para WordPress<\/a><\/li>
C\u00f3mo vencer la resistencia de los usuarios a los muros de pago<\/a>
Una soluci\u00f3n S-O-L-I-D<\/a><\/li>
Por qu\u00e9 los muros de pago no s\u00f3lo sirven para ganar dinero<\/a><\/li><\/ul><\/li>
Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n
Instalar un muro de pago es, sin duda, una de las formas m\u00e1s f\u00e1ciles y sencillas de ganar dinero con tu sitio web de WordPress \u2013 y eso sin llenarlo de anuncios<\/em>. <\/p>\r\n\r\n\r\n\r\n
Puedes imagin\u00e1rtelo como crear una secci\u00f3n VIP en tu p\u00e1gina web; es sencillo, pero muy eficaz.<\/p>\r\n\r\n\r\n\r\n
$\"Cuerda$ <\/figure>\r\n\r\n\r\n\r\n
Si has llegado hasta este art\u00edculo, es que tu incre\u00edble trabajo ya es, en potencia, una mina de oro. <\/p>\r\n\r\n\r\n\r\n
Bueno, pues ahora hablemos de c\u00f3mo aprovechar realmente el valor de sus contenidos<\/a> \u2013 \u00a1con acceso de pago!<\/p>\r\n\r\n\r\n\r\n
En esta entrada profundizaremos en el concepto de \u00abpaywall\u00bb de contenidos, analizaremos sus distintas formas, compartiremos las mejores pr\u00e1cticas del sector y examinaremos por qu\u00e9 MemberPress<\/a> es el mejor plugin paywall<\/strong> para WordPress.<\/p>\r\n\r\n\r\n\r\n
\u00a1Vamos a ponernos manos a la obra y a empezar a sacar todo el partido al potencial de ingresos de tu p\u00e1gina web!<\/p>\r\n\r\n\r\n\r\n
Pero primero... \u00bfqu\u00e9 es un muro de pago?<\/h2>\r\n\r\n\r\n\r\n $\"Puerta$ <\/figure>\r\n\r\n\r\n\r\n
\u00bfAlguna vez te has topado con un s\u00f3lo para socios<\/a> mientras hojea sus revistas o peri\u00f3dicos en l\u00ednea favoritos? <\/p>\r\n\r\n\r\n\r\n
Eso es un muro de pago<\/a> en la pr\u00e1ctica: un \u00abguardi\u00e1n\u00bb virtual que te pide una suscripci\u00f3n o un pago para permitirte acceder a determinados art\u00edculos.<\/p>\r\n\r\n\r\n\r\n
Grandes nombres como El Wall Street Journal<\/em>, El New York Times<\/em>e incluso plataformas como Medio<\/em> est\u00e1n sacudiendo este modelo. <\/p>\r\n\r\n\r\n\r\n
Toma El Wall Street Journal<\/em>, por ejemplo. Est\u00e1s leyendo un art\u00edculo y, de repente, llegas a un punto en el que tienes que pagar para poder seguir leyendo. <\/p>\r\n\r\n\r\n\r\n
As\u00ed es como el muro de pago hace su magia: mantiene el contenido exclusivo<\/strong> hasta que te inscribas.<\/p>\r\n\r\n\r\n\r\n
He aqu\u00ed un ejemplo de El Wall Street Journal<\/em>:<\/p>\r\n\r\n\r\n\r\n
$\"ejemplo$ <\/a><\/figure>\r\n\r\n\r\n\r\n
Este punto del contenido en el que se exige al lector que realice una compra para seguir leyendo se denomina muro de pago<\/strong>. Bloquea el contenido hasta que el usuario se registra.<\/p>\r\n\r\n\r\n\r\n
Ahora bien, no todos los muros de pago son iguales. Las empresas dan rienda suelta a su creatividad a la hora de dise\u00f1arlos.<\/p>\r\n\r\n\r\n\r\n
Algunos sitios web le piden la cartera de inmediato, mientras que otros juegan a largo plazo, ofreci\u00e9ndole un anticipo antes de pedirle el pago.<\/p>\r\n\r\n\r\n\r\n
Es una estrategia inteligente si tu objetivo es obtener una recompensa por tu contenido de primera categor\u00eda. Al fin y al cabo, \u00bfa qui\u00e9n no le gustar\u00eda convertir su sitio web en una m\u00e1quina de hacer dinero<\/a><\/strong>?<\/p>\r\n\r\n\r\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> C\u00d3MO OFRECER VISUALIZACIONES DE P\u00c1GINA GRATUITAS CON LA CONFIGURACI\u00d3N DEL MUROS DE PAGO DE MEMBERPRESS<\/figcaption><\/figure>\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"main-types-of-protected-content\"><span class=\"ez-toc-section\" id=\"Main_types_of_protected_content\"><\/span>Principales tipos de contenidos protegidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Al navegar por Internet, es probable que te encuentres con dos tipos de obst\u00e1culos en cuanto al contenido: <\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pago por visi\u00f3n<\/strong> muros de pago; y<\/li>\r\n\r\n\r\n\r\n<li><strong>Por suscripci\u00f3n <\/strong>acceso. <\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Cada una de ellas ofrece una forma diferente de proteger ese valioso contenido que quieres salvaguardar.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"pay-per-view\"><span class=\"ez-toc-section\" id=\"Pay_Per_View_A_La_Carte_Access\"><\/span>Pago por visi\u00f3n: Acceso a la carta<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.jpg\" alt=\"un hombre viendo contenidos de pago en su tableta\" class=\"wp-image-59359\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Piense en el muro de pago como en un quiosco digital. <\/p>\r\n\r\n\r\n\r\n<p>Aqu\u00ed, les cobras a los lectores <strong>una tarifa por cada art\u00edculo o entrada de blog<\/strong> que quieren leer en su sitio. <\/p>\r\n\r\n\r\n\r\n<p>Es como elegir tus dulces favoritos en una tienda: solo pagas por lo que quieres. <\/p>\r\n\r\n\r\n\r\n<p>Este modelo es perfecto si eres <strong>no me gusta la suscripci\u00f3n mensual<\/strong> y prefiere dar a sus visitantes <strong>libertad para adquirir contenidos espec\u00edficos<\/strong> que les llame la atenci\u00f3n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"subscription-based-access\"><span class=\"ez-toc-section\" id=\"Subscription-Based_Access_An_All-You-Can-Eat_Buffet\"><\/span>Acceso por suscripci\u00f3n: Un buf\u00e9 para todos los gustos <span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1024x576.jpg\" alt=\"una estaci\u00f3n de buf\u00e9 de pan\" class=\"wp-image-59360\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Cuando se trata de grandes revistas, los muros de pago basados en suscripciones son lo m\u00e1s habitual. <\/p>\r\n\r\n\r\n\r\n<p>Es como tener un pase de acceso ilimitado: los usuarios pueden disfrutar de cualquier contenido que les apetezca, siempre y cuando est\u00e9n al d\u00eda con el pago de su cuota mensual. <\/p>\r\n\r\n\r\n\r\n<p>El acceso por suscripci\u00f3n es b\u00e1sicamente una versi\u00f3n en l\u00ednea del <strong>suscripciones a publicaciones a la antigua usanza <\/strong>con la que la mayor\u00eda de nosotros crecimos. <\/p>\r\n\r\n\r\n\r\n<p>A menudo, el <a href=\"http:\/\/andriy.space\/membership-website-ideas\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">modelo de suscripci\u00f3n<\/a> comienza con un <a href=\"https:\/\/memberpress.com\/es\/blog\/free-trials-course-access-duration\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo impulsar su estrategia de cursos con pruebas gratuitas y duraci\u00f3n del acceso\">prueba gratuita<\/a>. <\/p>\r\n\r\n\r\n\n<div id=\"ad-56346\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-killer-membership-site-ideas\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Ideas para sitios de membres\u00eda Blog Box\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\r\n\r\n\r\n<p>Piense en ello como una prueba de conducci\u00f3n para sus clientes potenciales. Permite a los usuarios echar un vistazo a un grupo de art\u00edculos o incluso a todo el sitio durante unos d\u00edas. <\/p>\r\n\r\n\r\n\r\n<p>Una vez que finalice el periodo de prueba, llega el momento de decidir: suscribirse o no suscribirse.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"paywall-protected-content-and-search-engines\"><span class=\"ez-toc-section\" id=\"Paywalls_and_Search_Engines_A_Balancing_Act\"><\/span>Paywalls y motores de b\u00fasqueda: Un acto de equilibrio<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"YAjvRSQMCTpEgodh4zUHDRhFBl882km6HWGJIdyX0QxWsqfVn5Y7uljzmJP9pLSaBPe3uMrGEt07NnDTVbe5qC\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo permitir o bloquear la indexaci\u00f3n de su contenido protegido para SEO (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> C\u00f3mo permitir o bloquear la indexaci\u00f3n de tu contenido protegido en MemberPress<\/figcaption><\/figure>\n\r\n\r\n\r\n<p>Aqu\u00ed est\u00e1 el problema con <strong>ocultar su contenido<\/strong> detr\u00e1s de muros de pago: <strong>los motores de b\u00fasqueda no siempre les favorecen<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Por lo general, los contenidos de pago <strong>no es algo que le pase a cualquiera<\/strong> navegando por la web. <\/p>\r\n\r\n\r\n\r\n<p>Esto significa que tienes que saber c\u00f3mo asegurarte de que los motores de b\u00fasqueda no se limiten a pasarlo por alto.<\/p>\r\n\r\n\r\n\r\n<p>Originalmente, Google ten\u00eda la <strong><a href=\"https:\/\/developers.google.com\/search\/blog\/2008\/10\/first-click-free-for-web-search\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pol\u00edtica de \"primer clic gratis<\/a><\/strong> para hacer frente a esto. <\/p>\r\n\r\n\r\n\r\n<p>La idea era que parte del contenido fuera gratuito para todo el mundo, mientras que el resto se reservara en exclusiva para los suscriptores. Sin embargo, al final result\u00f3 que esta opci\u00f3n no tuvo mucho \u00e9xito entre los editores. <\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1024x576.jpg\" alt=\"Bolas perfectamente equilibradas en una balanza de madera improvisada para representar el equilibrio.\" class=\"wp-image-59363\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>En 2017, Google cambi\u00f3 a un nuevo enfoque llamado <strong><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/flexible-sampling\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">muestreo flexible<\/a>.<\/strong> <\/p>\r\n\r\n\r\n\r\n<p>Esto da a los editores la libertad de decidir cu\u00e1nto contenido quieren compartir con los usuarios que no est\u00e1n suscritos, un cambio que la mayor\u00eda acoge con gran satisfacci\u00f3n.<\/p>\r\n\r\n\r\n\r\n<p>Flexible Sampling hace exactamente lo que parece: entrega a los editores las claves para <strong>decidir cu\u00e1nto contenido<\/strong> que quieren hacer llegar a los no abonados. <\/p>\r\n\r\n\r\n\r\n<p>Lo importante es encontrar eso <strong>el punto \u00f3ptimo entre lo exclusivo y lo accesible<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>CONSEJO R\u00c1PIDO >> Si quieres consejos detallados sobre SEO y muros de pago, \u00e9chale un vistazo a esta entrada de blog escrita por el experto en SEO Nick Brown.<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"about-flexible-sampling\"><span class=\"ez-toc-section\" id=\"About_Flexible_Sampling\"><\/span>Acerca del muestreo flexible<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Existen tres tipos principales de muestreo flexible: <strong>de entrada, con contador y de pago.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"lead-in\"><span class=\"ez-toc-section\" id=\"Lead-in_Just_a_Taste\"><\/span><strong>Entrada<\/strong>:<strong> S\u00f3lo una muestra<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1024x576.jpg\" alt=\"Un se\u00f1uelo de pesca\" class=\"wp-image-59364\" style=\"width:680px;height:auto\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>En <strong>modelo de entrada<\/strong> es un poco como dar a sus lectores un aperitivo gratis. <\/p>\r\n\r\n\r\n\r\n<p>Pueden leer parte de un art\u00edculo, pero el plato principal permanece en secreto hasta que pagan o hacen algo como compartir su direcci\u00f3n de correo electr\u00f3nico. <\/p>\r\n\r\n\r\n\r\n<p>Grandes actores como <em>El Times <\/em>y<em> El Economista<\/em> utilizar este enfoque. <\/p>\r\n\r\n\r\n\r\n<p>Es un <a href=\"https:\/\/prettylinks.com\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/\" target=\"_blank\" rel=\"noopener\" title=\"\">una estrategia s\u00f3lida para ganar dinero<\/a>...especialmente si..:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Se te da bien convertir a los lectores ocasionales en suscriptores fieles, O BIEN<br><\/li>\r\n\r\n\r\n\r\n<li>Averigua c\u00f3mo convertir a esos visitantes en compradores m\u00e1s adelante, utilizando algunos m\u00e9todos inteligentes. <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campa\u00f1a activa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a> t\u00e9cnicas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"metered\"><span class=\"ez-toc-section\" id=\"Metered_Counted_Bites\"><\/span><strong>Con contador<\/strong>: <strong>Mordiscos contados<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1024x576.jpg\" alt=\"Un s\u00edmbolo de 5 golpes marcado con tiza\" class=\"wp-image-59365\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Y luego est\u00e1 el <strong>acceso medido<\/strong> otro popular modelo de muestreo flexible. <\/p>\r\n\r\n\r\n\r\n<p>Es como tener una tarjeta perforada para los art\u00edculos. <\/p>\r\n\r\n\r\n\r\n<p>Los lectores pueden disfrutar de un contenido completo, pero s\u00f3lo hasta cierto l\u00edmite <strong>dentro de un plazo<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Si llegas al l\u00edmite, es hora de <a href=\"https:\/\/memberpress.com\/es\/blog\/how-your-business-can-transition-to-the-membership-model\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo adoptar un modelo de negocio de afiliaci\u00f3n\/suscripci\u00f3n (y empezar a obtener ingresos recurrentes)\">suscr\u00edbase a<\/a> para saber m\u00e1s. Este es el truco entre bastidores en lugares como <em>Revista New York<\/em> y <em>El New York Times<\/em>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"hard-paywalls\"><span class=\"ez-toc-section\" id=\"Hard_Paywalls_No_Free_Pass\"><\/span><strong>Paredes de pago duras<\/strong>: <strong>Ning\u00fan pase libre<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Algunos sitios apuestan por la <strong>muro de pago duro<\/strong>, donde no hay ning\u00fan contenido gratuito. Es una oferta de \u00abtodo o nada\u00bb: solo los miembros de pago pueden echar un vistazo. <\/p>\r\n\r\n\r\n\r\n<p>En <strong>principal inconveniente<\/strong>? Los motores de b\u00fasqueda no <strong>\u00edndice <\/strong>el contenido en un sitio de pago duro. <\/p>\r\n\r\n\r\n\r\n<p>Estos sitios suelen ser <strong>invisible para los motores de b\u00fasqueda<\/strong>, lo cual no es lo ideal para atraer nuevas visitas a tu p\u00e1gina web.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.png\" alt=\"\" class=\"wp-image-59392\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-50x28.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1216x684.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1080x607.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>No importa por qu\u00e9 estilo de muro de pago se incline<strong> <\/strong>para <a href=\"https:\/\/memberpress.com\/es\/blog\/introducing-readylaunch\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo superar las barreras de dise\u00f1o y lanzar su sitio\ud83d\udca5\">su sitio WordPress<\/a>, es fundamental recordar que la eficacia de cualquier estrategia de muro de pago depende en gran medida <strong>depende de las herramientas adecuadas.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Tanto si optas por un muro de pago estricto como si prefieres un enfoque m\u00e1s flexible, la columna vertebral de tu estrategia es un potente complemento de muro de pago.<\/p>\r\n\r\n\r\n\r\n<p>Y eso es precisamente lo que ofrece MemberPress. <\/p>\r\n\r\n\r\n\r\n<p>Ofrece una soluci\u00f3n f\u00e1cil de usar que se integra a la perfecci\u00f3n con su sitio de WordPress, garantizando que cualquiera que sea el camino paywall que elija sea r\u00e1pido y f\u00e1cil.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-a-paywall-on-your-wordpress-site\"><span class=\"ez-toc-section\" id=\"The_Best_Paywall_Plugin_for_WordPress\"><\/span>El mejor plugin de Paywall para WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"42hnqcijlIW6VoSTHCg5JPrktxZue0E7sN1AKyXa3fGzd9BQY8FDOMwURm\"><div class=\"responsive-video\"><iframe title=\"MemberPress en 5 Minutos: \u00a1C\u00f3mo construir un sitio de membres\u00eda!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HrMok_SbJjE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\r\n\r\n\r\n<p><a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> es el <strong>m\u00e1s utilizados<\/strong> WordPress monetizaci\u00f3n y membres\u00eda plugin en el mercado. <\/p>\r\n\r\n\r\n\r\n<p>Viene cargado con todo lo que necesitas para poner en marcha y dirigir tu negocio en WordPress. <\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Por qu\u00e9 le gusta a todo el mundo:<\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>F\u00e1cil de usar:<\/strong> Es muy f\u00e1cil de usar. No hace falta ser un experto en tecnolog\u00eda para aprender a manejarlo.<br><\/li>\r\n\r\n\r\n\r\n<li><strong>Repleto de funciones:<\/strong> MemberPress destaca por <strong>un plugin de coaching para WordPress todo en uno<\/strong>. <br><br>Responde a las diversas necesidades de sus usuarios, desde la perfecta <em>monetizaci\u00f3n<\/em> opciones, robustas <em>gesti\u00f3n de afiliaciones<\/em>, exhaustivo <em>LMS o creaci\u00f3n de cursos<\/em> herramientas y un <em>plataforma de formaci\u00f3n<\/em>. <br><br>Es la soluci\u00f3n definitiva para emprendedores y educadores digitales<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Una de estas caracter\u00edsticas es el muro de pago.<\/p>\r\n\r\n\r\n\r\n<p>MemberPress hace que el proceso de <a href=\"https:\/\/memberpress.com\/es\/blog\/paywall-your-blog\/#How_to_Paywall_Your_Blog_With_MemberPress_In_3_Steps:~:text=what%20you%E2%80%99re%20offering.-,How%20to%20Paywall%20Your%20Blog%20With%20MemberPress%20(In%203%20Steps),-Trying%20to%20set\" target=\"_blank\" rel=\"noopener\" title=\"\">crear un paywall en su sitio WordPress <\/a>lo m\u00e1s sencillo y eficaz posible.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Overcome_User_Resistance_to_Paywalls\"><\/span>C\u00f3mo vencer la resistencia de los usuarios a los muros de pago<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Los muros de pago son eficaces, sin duda. Pero <strong>puede despertar sentimientos negativos<\/strong> en personas acostumbradas a contenidos gratuitos.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1024x576.jpg\" alt=\"Mujer con la cabeza cubierta con una bolsa de papel con una cara triste dibujada en ella\" class=\"wp-image-59367\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Comprender y abordar estos sentimientos es clave si se quiere mantener un equilibrio saludable entre clientes satisfechos y un balance feliz.<\/p>\r\n\r\n\r\n\r\n<p>Veamos c\u00f3mo abordar este reto de forma eficaz y convertir la posible frustraci\u00f3n en una participaci\u00f3n positiva.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_S-O-L-I-D_Solution\"><\/span>Una soluci\u00f3n S-O-L-I-D<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ah\u00ed es donde el <strong>Marco SOLID<\/strong> entra. <\/p>\r\n\r\n\r\n\r\n<p>Es una buena estrategia para calentar a los lectores m\u00e1s fr\u00edos y convertirlos en suscriptores. <\/p>\r\n\r\n\r\n\r\n<p>Analicemos los cinco elementos fundamentales de un muro de pago SOLID de primera categor\u00eda:<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">S \u2013 Destacado: Capta su atenci\u00f3n<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1024x576.jpg\" alt=\"un meg\u00e1fono sobre fondo rojo\" class=\"wp-image-59368\" style=\"width:680px;height:auto\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u00bfD\u00f3nde destacan m\u00e1s los muros de pago? Justo donde los lectores se muestran m\u00e1s interesados: en el <strong>art\u00edculos y p\u00e1ginas de noticias<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>\u00bfLa clave? <a href=\"https:\/\/memberpress.com\/go\/strive\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Su contenido<\/a> tiene que ser irresistiblemente bueno. <\/p>\r\n\r\n\r\n\r\n<p>Tiene que ser tan interesante y tan valioso que los lectores est\u00e9n m\u00e1s que dispuestos a saltarse ese muro de pago para acceder a \u00e9l. <\/p>\r\n\r\n\r\n\r\n<p>Recuerda que un muro de pago por muy sofisticado que sea no puede compensar un contenido que no resulte atractivo. <\/p>\r\n\r\n\r\n\r\n<p>Sus art\u00edculos tienen que ser la atracci\u00f3n principal, lo bastante convincentes para que los lectores quieran m\u00e1s.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">O \u2013 Oferta: Haz que la oferta resulte m\u00e1s atractiva<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1024x576.jpg\" alt=\"tres piruletas en un mont\u00f3n de caramelos de goma\" class=\"wp-image-59369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Las ofertas pueden ir desde tentadores descuentos <em>\u201c4 semanas para el $1\u201d <\/em>ofertas) a incentivos \u00fanicos como una bolsa de mano gratis o <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\/\" title=\"Enlace de afiliaci\u00f3n de Rafflepress\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">sorteo<\/a> entradas. <\/p>\r\n\r\n\r\n\r\n<p>Aportan ese toque extra que hace que suscribirse resulte m\u00e1s atractivo que marcharse sin m\u00e1s. <\/p>\r\n\r\n\r\n\r\n<p>Lo importante es ofrecer a los lectores una raz\u00f3n que les haga sentir que no pueden resistirse a suscribirse.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">L \u2013 Baja fricci\u00f3n: hazlo sin esfuerzo<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1024x576.jpg\" alt=\"una mujer meditando en un campo\" class=\"wp-image-59370\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>La simplicidad es clave en el dise\u00f1o web, especialmente con <a href=\"https:\/\/memberpress.com\/go\/fofo\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">formularios web<\/a>. <\/p>\r\n\r\n\r\n\r\n<p>Cuantos menos obst\u00e1culos, mejor. Pero no se trata solo de reducir los pasos, sino de conseguir que toda la experiencia resulte f\u00e1cil y r\u00e1pida. <\/p>\r\n\r\n\r\n\r\n<p>Utilice frases alentadoras como <em>\u201cReg\u00edstrate en unos minutos\u201d<\/em> o <em>\u201ccancelar en cualquier momento\u201d<\/em> para facilitar el proceso. El objetivo es que la inscripci\u00f3n sea lo menos traum\u00e1tica posible.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">I \u2013 Valor inmediato: mu\u00e9strales lo que obtienen<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1024x576.jpg\" alt=\"una alegre pareja joven que sostiene su tarjeta de cr\u00e9dito mientras accede a algo en su ordenador port\u00e1til\" class=\"wp-image-59372\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Es fundamental destacar lo que los suscriptores obtienen de inmediato. <\/p>\r\n\r\n\r\n\r\n<p>Claro, las ofertas especiales y un proceso de registro sencillo est\u00e1n muy bien, pero la gente viene aqu\u00ed en busca de algo valioso: conocimientos, entretenimiento y perspectivas. <\/p>\r\n\r\n\r\n\r\n<p>Tu muro de pago debe dejar muy claro a qu\u00e9 tendr\u00e1n acceso inmediatamente tras suscribirse.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">D \u2013 Punto de vista distintivo: destaca<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1024x576.jpg\" alt=\"una silla azul que destaca entre todas las sillas amarillas\" class=\"wp-image-59371\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>En un mar de contenidos similares, su <strong>\u00e1ngulo \u00fanico<\/strong> es lo que hace que su muro de pago merezca la pena. <\/p>\r\n\r\n\r\n\r\n<p>Asegura a tus lectores que van a recibir algo especial, no solo titulares, sino contenido en profundidad y con un enfoque \u00fanico. <\/p>\r\n\r\n\r\n\r\n<p>Frases como <em>\u201cperiodismo ferozmente independiente\u201d<\/em> o <em>\u201cuna perspectiva galardonada\u201d<\/em> puede subrayar su postura \u00fanica.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Por qu\u00e9 los muros de pago no s\u00f3lo sirven para ganar dinero<\/h3>\r\n\r\n\r\n\r\n<p>Hay quien sostiene que los muros de pago van en contra del esp\u00edritu libre de Internet. <\/p>\r\n\r\n\r\n\r\n<p>Pero la cuesti\u00f3n es la siguiente: <strong>un contenido de calidad exige esfuerzo y habilidad<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Tanto si eres un gran medio de comunicaci\u00f3n como si eres un bloguero independiente, tu trabajo merece ser valorado. <\/p>\r\n\r\n\r\n\r\n<p>Los muros de pago no solo sirven para ganar dinero; tambi\u00e9n tienen que ver con el respeto al oficio.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Ingresos constantes: Adi\u00f3s a la dependencia de la publicidad<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1024x576.jpg\" alt=\"manos manipulando una marioneta de madera\" class=\"wp-image-59373\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Una base s\u00f3lida de abonados significa ingresos estables, no s\u00f3lo ingresos publicitarios. <\/p>\r\n\r\n\r\n\r\n<p>Esta fiabilidad tambi\u00e9n es atractiva para anunciantes y colaboradores. <\/p>\r\n\r\n\r\n\r\n<p>Por ejemplo, <em>El New York Times<\/em> <a href=\"https:\/\/www.nytimes.com\/2023\/02\/08\/business\/media\/new-york-times-earnings.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">experiment\u00f3 un enorme aumento de los ingresos por suscripciones en l\u00ednea<\/a>superando sus ingresos publicitarios.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Una marca m\u00e1s fuerte: La calidad lo dice todo<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1024x576.jpg\" alt='una mano con la palabra "marca' class=\"wp-image-59374\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Un muro de pago env\u00eda un mensaje: nuestro contenido es premium. <\/p>\r\n\r\n\r\n\r\n<p>Sin embargo, depende de ti asegurarte de que el contenido valga lo que cuesta. La calidad es fundamental: nadie quiere pagar por algo que puede encontrar gratis.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Construir una comunidad: El poder de los fans fieles<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1024x576.jpg\" alt=\"aficionados uniendo sus manos en forma de coraz\u00f3n\" class=\"wp-image-59375\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Paywalls<strong> hacer algo m\u00e1s que generar ingresos<\/strong>construyen una comunidad de lectores devotos. <\/p>\r\n\r\n\r\n\r\n<p>Como dice Kevin Kelly\u2026 <em><a href=\"https:\/\/kk.org\/thetechnium\/1000-true-fans\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u201cLa teor\u00eda de los \u201d1.000 fans aut\u00e9nticos\u00bb<\/a><\/em> Como sugiere esto, un peque\u00f1o grupo de seguidores fieles puede tener un impacto incre\u00edble. No son solo clientes; son tus m\u00e1s fervientes seguidores, dispuestos a involucrarse profundamente con tu contenido.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Bien hecho, el paywalling es una estrategia fant\u00e1stica para monetizar sus contenidos y ampliar su negocio, todo ello sin depender de los anuncios. <\/p>\r\n\r\n\r\n\r\n<p>\u00bfY lo mejor? Crear un muro de pago es muy f\u00e1cil con <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>el plugin de muro de pago para WordPress. <\/p>\r\n\r\n\r\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\r\n\r\n\r\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo crear un sitio de suscripci\u00f3n protegido por un muro de pago con MemberPress? <\/p>\r\n\r\n\r\n\r\n<p>D\u00e9janos tus comentarios: \u00a1estamos aqu\u00ed para ayudarte! Si se hace bien, el modelo de acceso de pago es una forma excelente de monetizar tu contenido y hacer crecer tu negocio, sin necesidad de recurrir a la publicidad.<\/p>\r\n\r\n\r\n\r\n<p><strong><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/strong><\/p>\r\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo aumentar los ingresos de tu sitio web de WordPress con nuestra gu\u00eda detallada sobre los mejores plugins de muro de pago, incluido MemberPress. Este art\u00edculo ofrece informaci\u00f3n valiosa sobre diversos modelos de muro de pago y estrategias para captar la atenci\u00f3n de los lectores, lo que ayuda a los creadores de contenido y a los propietarios de negocios a maximizar el potencial de ingresos de su sitio web.<\/p>","protected":false},"author":1,"featured_media":59354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"yyhpvlbahlc0\",\"h0wqej0fi1c0\",\"wjq4vzah9rk0\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"t7g5tnxbt5c0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"w09fdtiheww0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"y4ubk5h7qo00\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"9h5yg6m0mp80\",\"scb5a77eyuo0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"xyzolpbsplc0\",\"onhxghsdbgg0\",\"9m73ftvhav40\",\"doerp2s98xc0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\",\"gpn58teazkg0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134],"tags":[812,836],"class_list":{"0":"post-26093","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"tag-content-protection","10":"tag-paywall","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Learn, step by step, how to set up a paywall using MemberPress. 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Pero primero... \u00bfqu\u00e9 es un muro de pago?<\/h2>\r\n\r\n\r\n\r\n<\/figure>\r\n\r\n\r\n\r\n