Los creadores est\u00e1n explotando una mina de oro utilizando inteligentemente contenido de pago<\/strong> en WordPress. <\/p>

\n
QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
Pero primero... \u00bfqu\u00e9 es un muro de pago?<\/a><\/li>
Principales tipos de contenidos protegidos<\/a>
Acceso de pago por visi\u00f3n a la carta<\/a><\/li>
Acceso por suscripci\u00f3n Un buf\u00e9 para todos los gustos<\/a><\/li><\/ul><\/li>
Los muros de pago y los motores de b\u00fasqueda Un acto de equilibrio<\/a><\/li>
Acerca del muestreo flexible<\/a>
Lead-in S\u00f3lo una muestra<\/a><\/li>
Mordeduras contadas<\/a><\/li>
Hard Paywalls No Free Pass<\/a><\/li><\/ul><\/li>
El mejor plugin de Paywall para WordPress<\/a><\/li>
C\u00f3mo vencer la resistencia de los usuarios a los muros de pago<\/a>
Una soluci\u00f3n S-O-L-I-D<\/a><\/li>
Por qu\u00e9 los muros de pago no s\u00f3lo sirven para ganar dinero<\/a><\/li><\/ul><\/li>
Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n
Putting up a paywall is hands down one of the easiest and most straightforward methods to make money from your WordPress site \u2013 and that\u2019s without cluttering it with ads<\/em>. <\/p>\r\n\r\n\r\n\r\n
You can think of it as setting up a VIP section on your website; it\u2019s simple yet super effective.<\/p>\r\n\r\n\r\n\r\n
$\"Cuerda$ <\/figure>\r\n\r\n\r\n\r\n
If you\u2019ve found your way to this article, you\u2019re already sitting on a potential goldmine with your amazing work. <\/p>\r\n\r\n\r\n\r\n
So now, let\u2019s talk about c\u00f3mo aprovechar realmente el valor de sus contenidos<\/a> \u2013 with paywalling!<\/p>\r\n\r\n\r\n\r\n
In this post we\u2019ll dive into what content paywalling is all about, exploring its various forms, sharing best industry practices, and examining why MemberPress<\/a> es el mejor plugin paywall<\/strong> para WordPress.<\/p>\r\n\r\n\r\n\r\n
Let\u2019s jump right in and start unlocking your site\u2019s earning potential!<\/p>\r\n\r\n\r\n\r\n
Pero primero... \u00bfqu\u00e9 es un muro de pago?<\/h2>\r\n\r\n\r\n\r\n $\"Puerta$ <\/figure>\r\n\r\n\r\n\r\n
\u00bfAlguna vez te has topado con un s\u00f3lo para socios<\/a> mientras hojea sus revistas o peri\u00f3dicos en l\u00ednea favoritos? <\/p>\r\n\r\n\r\n\r\n
That\u2019s a muro de pago<\/a> in action \u2013 a virtual gatekeeper that asks for a subscription or payment to let you access certain articles.<\/p>\r\n\r\n\r\n\r\n
Grandes nombres como El Wall Street Journal<\/em>, El New York Times<\/em>e incluso plataformas como Medio<\/em> est\u00e1n sacudiendo este modelo. <\/p>\r\n\r\n\r\n\r\n
Toma El Wall Street Journal<\/em>, for instance. You\u2019re reading an article, and suddenly, you hit a point where you need to pay up to keep going. <\/p>\r\n\r\n\r\n\r\n
That\u2019s the paywall working its magic \u2013 it keeps the contenido exclusivo<\/strong> hasta que te inscribas.<\/p>\r\n\r\n\r\n\r\n
He aqu\u00ed un ejemplo de El Wall Street Journal<\/em>:<\/p>\r\n\r\n\r\n\r\n
$\"ejemplo$ <\/a><\/figure>\r\n\r\n\r\n\r\n
Este punto del contenido en el que se exige al lector que realice una compra para seguir leyendo se denomina muro de pago<\/strong>. Bloquea el contenido hasta que el usuario se registra.<\/p>\r\n\r\n\r\n\r\n
Now, paywalls aren\u2019t all cut from the same cloth. Businesses get creative with them.<\/p>\r\n\r\n\r\n\r\n
Algunos sitios web le piden la cartera de inmediato, mientras que otros juegan a largo plazo, ofreci\u00e9ndole un anticipo antes de pedirle el pago.<\/p>\r\n\r\n\r\n\r\n
It\u2019s a smart play if your goal is to get rewarded for your top-notch content. After all, who wouldn\u2019t want to convertir su sitio web en una m\u00e1quina de hacer dinero<\/a><\/strong>?<\/p>\r\n\r\n\r\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> HOW TO OFFER FREE PAGE VIEWS WITH THE MEMBERPRESS PAYWALL SETTING<\/figcaption><\/figure>\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"main-types-of-protected-content\"><span class=\"ez-toc-section\" id=\"Main_types_of_protected_content\"><\/span>Principales tipos de contenidos protegidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Surfing the web, you\u2019re likely to bump into two kinds of roadblocks for content: <\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pago por visi\u00f3n<\/strong> muros de pago; y<\/li>\r\n\r\n\r\n\r\n<li><strong>Por suscripci\u00f3n <\/strong>acceso. <\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Each serves up a different way to gate-keep that valuable content you\u2019re looking to protect.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"pay-per-view\"><span class=\"ez-toc-section\" id=\"Pay_Per_View_A_La_Carte_Access\"><\/span>Pago por visi\u00f3n: Acceso a la carta<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.jpg\" alt=\"un hombre viendo contenidos de pago en su tableta\" class=\"wp-image-59359\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Piense en el muro de pago como en un quiosco digital. <\/p>\r\n\r\n\r\n\r\n<p>Here, you\u2019re charging readers <strong>una tarifa por cada art\u00edculo o entrada de blog<\/strong> que quieren leer en su sitio. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s like picking and choosing your favorite candy from a store \u2013 you only pay for what you want. <\/p>\r\n\r\n\r\n\r\n<p>This model is perfect if you\u2019re <strong>no me gusta la suscripci\u00f3n mensual<\/strong> y prefiere dar a sus visitantes <strong>libertad para adquirir contenidos espec\u00edficos<\/strong> que les llame la atenci\u00f3n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"subscription-based-access\"><span class=\"ez-toc-section\" id=\"Subscription-Based_Access_An_All-You-Can-Eat_Buffet\"><\/span>Acceso por suscripci\u00f3n: Un buf\u00e9 para todos los gustos <span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1024x576.jpg\" alt=\"una estaci\u00f3n de buf\u00e9 de pan\" class=\"wp-image-59360\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Cuando se trata de grandes revistas, los muros de pago basados en suscripciones son lo m\u00e1s habitual. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s like having an all-access pass \u2013 users can dive into any content they fancy as long as they\u2019re up to date with their monthly subscription fee. <\/p>\r\n\r\n\r\n\r\n<p>El acceso por suscripci\u00f3n es b\u00e1sicamente una versi\u00f3n en l\u00ednea del <strong>suscripciones a publicaciones a la antigua usanza <\/strong>con la que la mayor\u00eda de nosotros crecimos. <\/p>\r\n\r\n\r\n\r\n<p>A menudo, el <a href=\"http:\/\/andriy.space\/membership-website-ideas\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">modelo de suscripci\u00f3n<\/a> comienza con un <a href=\"https:\/\/memberpress.com\/es\/blog\/free-trials-course-access-duration\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo impulsar su estrategia de cursos con pruebas gratuitas y duraci\u00f3n del acceso\">prueba gratuita<\/a>. <\/p>\r\n\r\n\r\n\n<div id=\"ad-56346\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-killer-membership-site-ideas\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Ideas para sitios de membres\u00eda Blog Box\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\r\n\r\n\r\n<p>Piense en ello como una prueba de conducci\u00f3n para sus clientes potenciales. Permite a los usuarios echar un vistazo a un grupo de art\u00edculos o incluso a todo el sitio durante unos d\u00edas. <\/p>\r\n\r\n\r\n\r\n<p>Once the trial expires, it\u2019s decision time: to subscribe or not to subscribe.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"paywall-protected-content-and-search-engines\"><span class=\"ez-toc-section\" id=\"Paywalls_and_Search_Engines_A_Balancing_Act\"><\/span>Paywalls y motores de b\u00fasqueda: Un acto de equilibrio<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"EDYduswf64IBGm\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo permitir o bloquear la indexaci\u00f3n de su contenido protegido para SEO (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> How to allow or block indexing of your protected content in memberpress<\/figcaption><\/figure>\n\r\n\r\n\r\n<p>Here\u2019s the catch with <strong>ocultar su contenido<\/strong> detr\u00e1s de muros de pago: <strong>los motores de b\u00fasqueda no siempre les favorecen<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Por lo general, los contenidos de pago <strong>doesn\u2019t just pop up for anyone<\/strong> navegando por la web. <\/p>\r\n\r\n\r\n\r\n<p>This means you\u2019ve got to be savvy about making sure search engines don\u2019t just skim past it.<\/p>\r\n\r\n\r\n\r\n<p>Originalmente, Google ten\u00eda la <strong><a href=\"https:\/\/developers.google.com\/search\/blog\/2008\/10\/first-click-free-for-web-search\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pol\u00edtica de \"primer clic gratis<\/a><\/strong> para hacer frente a esto. <\/p>\r\n\r\n\r\n\r\n<p>The idea was to let some content be free for all, while keeping the rest exclusive for subscribers. However, as it turned out, it wasn\u2019t a crowd favorite among publishers. <\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1024x576.jpg\" alt=\"Bolas perfectamente equilibradas en una balanza de madera improvisada para representar el equilibrio.\" class=\"wp-image-59363\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>En 2017, Google cambi\u00f3 a un nuevo enfoque llamado <strong><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/flexible-sampling\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">muestreo flexible<\/a>.<\/strong> <\/p>\r\n\r\n\r\n\r\n<p>This gives publishers the reins to decide how much content they want to share with the non-subscribers \u2013 a much-welcomed change for most.<\/p>\r\n\r\n\r\n\r\n<p>Flexible Sampling hace exactamente lo que parece: entrega a los editores las claves para <strong>decidir cu\u00e1nto contenido<\/strong> que quieren hacer llegar a los no abonados. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s all about finding that <strong>el punto \u00f3ptimo entre lo exclusivo y lo accesible<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>QUICK TIP >> For in-depth advice on SEO and paywalls, check out this guest post by SEO expert Nick Brown<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"about-flexible-sampling\"><span class=\"ez-toc-section\" id=\"About_Flexible_Sampling\"><\/span>Acerca del muestreo flexible<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Existen tres tipos principales de muestreo flexible: <strong>de entrada, con contador y de pago.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"lead-in\"><span class=\"ez-toc-section\" id=\"Lead-in_Just_a_Taste\"><\/span><strong>Entrada<\/strong>:<strong> S\u00f3lo una muestra<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1024x576.jpg\" alt=\"Un se\u00f1uelo de pesca\" class=\"wp-image-59364\" style=\"width:680px;height:auto\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>En <strong>modelo de entrada<\/strong> es un poco como dar a sus lectores un aperitivo gratis. <\/p>\r\n\r\n\r\n\r\n<p>Pueden leer parte de un art\u00edculo, pero el plato principal permanece en secreto hasta que pagan o hacen algo como compartir su direcci\u00f3n de correo electr\u00f3nico. <\/p>\r\n\r\n\r\n\r\n<p>Grandes actores como <em>El Times <\/em>y<em> El Economista<\/em> utilizar este enfoque. <\/p>\r\n\r\n\r\n\r\n<p>Es un <a href=\"https:\/\/prettylinks.com\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/\" target=\"_blank\" rel=\"noopener\" title=\"\">una estrategia s\u00f3lida para ganar dinero<\/a>...especialmente si..:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>You\u2019re good at turning casual readers into loyal subscribers, OR<br><\/li>\r\n\r\n\r\n\r\n<li>Averigua c\u00f3mo convertir a esos visitantes en compradores m\u00e1s adelante, utilizando algunos m\u00e9todos inteligentes. <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campa\u00f1a activa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a> t\u00e9cnicas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"metered\"><span class=\"ez-toc-section\" id=\"Metered_Counted_Bites\"><\/span><strong>Con contador<\/strong>: <strong>Mordiscos contados<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1024x576.jpg\" alt=\"Un s\u00edmbolo de 5 golpes marcado con tiza\" class=\"wp-image-59365\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Then there\u2019s the <strong>acceso medido<\/strong> otro popular modelo de muestreo flexible. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s like having a punch card for articles. <\/p>\r\n\r\n\r\n\r\n<p>Los lectores pueden disfrutar de un contenido completo, pero s\u00f3lo hasta cierto l\u00edmite <strong>dentro de un plazo<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Hit the limit, and it\u2019s time to <a href=\"https:\/\/memberpress.com\/es\/blog\/how-your-business-can-transition-to-the-membership-model\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo adoptar un modelo de negocio de afiliaci\u00f3n\/suscripci\u00f3n (y empezar a obtener ingresos recurrentes)\">suscr\u00edbase a<\/a> para saber m\u00e1s. Este es el truco entre bastidores en lugares como <em>Revista New York<\/em> y <em>El New York Times<\/em>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"hard-paywalls\"><span class=\"ez-toc-section\" id=\"Hard_Paywalls_No_Free_Pass\"><\/span><strong>Paredes de pago duras<\/strong>: <strong>Ning\u00fan pase libre<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Algunos sitios apuestan por la <strong>muro de pago duro<\/strong>, where there\u2019s zero free content. It\u2019s an all-or-nothing deal \u2013 only paying members get a peek. <\/p>\r\n\r\n\r\n\r\n<p>En <strong>principal inconveniente<\/strong>? Search engines don\u2019t <strong>\u00edndice <\/strong>el contenido en un sitio de pago duro. <\/p>\r\n\r\n\r\n\r\n<p>Estos sitios suelen ser <strong>invisible para los motores de b\u00fasqueda<\/strong>, which isn\u2019t great for attracting new eyes to your site.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.png\" alt=\"\" class=\"wp-image-59392\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-50x28.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1216x684.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1080x607.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>No importa por qu\u00e9 estilo de muro de pago se incline<strong> <\/strong>para <a href=\"https:\/\/memberpress.com\/es\/blog\/introducing-readylaunch\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo superar las barreras de dise\u00f1o y lanzar su sitio\ud83d\udca5\">su sitio WordPress<\/a>, it\u2019s crucial to remember that the effectiveness of any paywall strategy heavily <strong>depende de las herramientas adecuadas.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Whether you\u2019re locking it down with a hard paywall or opting for a more flexible approach, the backbone of your strategy is a powerful paywall plugin.<\/p>\r\n\r\n\r\n\r\n<p>And that\u2019s exactly what MemberPress brings to the table. <\/p>\r\n\r\n\r\n\r\n<p>Ofrece una soluci\u00f3n f\u00e1cil de usar que se integra a la perfecci\u00f3n con su sitio de WordPress, garantizando que cualquiera que sea el camino paywall que elija sea r\u00e1pido y f\u00e1cil.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-a-paywall-on-your-wordpress-site\"><span class=\"ez-toc-section\" id=\"The_Best_Paywall_Plugin_for_WordPress\"><\/span>El mejor plugin de Paywall para WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"sfF4Jn4ScHpoI323yhAdqOK8aEYE2Uun8yzPrSZKVLNfxRmhdGuTjcWeC1YXQmADIpJ967Wweb1jl9RUqkgPGxkszOHlgtZCVv\"><div class=\"responsive-video\"><iframe title=\"MemberPress en 5 Minutos: \u00a1C\u00f3mo construir un sitio de membres\u00eda!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HrMok_SbJjE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\r\n\r\n\r\n<p><a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> es el <strong>m\u00e1s utilizados<\/strong> WordPress monetizaci\u00f3n y membres\u00eda plugin en el mercado. <\/p>\r\n\r\n\r\n\r\n<p>Viene cargado con todo lo que necesitas para poner en marcha y dirigir tu negocio en WordPress. <\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Por qu\u00e9 le gusta a todo el mundo:<\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>F\u00e1cil de usar:<\/strong> It\u2019s a breeze to use. You don\u2019t need to be a tech wizard to get the hang of it.<br><\/li>\r\n\r\n\r\n\r\n<li><strong>Repleto de funciones:<\/strong> MemberPress destaca por <strong>un plugin de coaching para WordPress todo en uno<\/strong>. <br><br>Responde a las diversas necesidades de sus usuarios, desde la perfecta <em>monetizaci\u00f3n<\/em> opciones, robustas <em>gesti\u00f3n de afiliaciones<\/em>, exhaustivo <em>LMS o creaci\u00f3n de cursos<\/em> herramientas y un <em>plataforma de formaci\u00f3n<\/em>. <br><br>Es la soluci\u00f3n definitiva para emprendedores y educadores digitales<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Una de estas caracter\u00edsticas es el muro de pago.<\/p>\r\n\r\n\r\n\r\n<p>MemberPress hace que el proceso de <a href=\"https:\/\/memberpress.com\/es\/blog\/paywall-your-blog\/#How_to_Paywall_Your_Blog_With_MemberPress_In_3_Steps:~:text=what%20you%E2%80%99re%20offering.-,How%20to%20Paywall%20Your%20Blog%20With%20MemberPress%20(In%203%20Steps),-Trying%20to%20set\" target=\"_blank\" rel=\"noopener\" title=\"\">crear un paywall en su sitio WordPress <\/a>lo m\u00e1s sencillo y eficaz posible.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Overcome_User_Resistance_to_Paywalls\"><\/span>C\u00f3mo vencer la resistencia de los usuarios a los muros de pago<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Los muros de pago son eficaces, sin duda. Pero <strong>puede despertar sentimientos negativos<\/strong> en personas acostumbradas a contenidos gratuitos.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1024x576.jpg\" alt=\"Mujer con la cabeza cubierta con una bolsa de papel con una cara triste dibujada en ella\" class=\"wp-image-59367\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Comprender y abordar estos sentimientos es clave si se quiere mantener un equilibrio saludable entre clientes satisfechos y un balance feliz.<\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s explore how to effectively tackle this challenge and turn potential frustration into positive engagement.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_S-O-L-I-D_Solution\"><\/span>Una soluci\u00f3n S-O-L-I-D<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>That\u2019s where the <strong>Marco SOLID<\/strong> entra. <\/p>\r\n\r\n\r\n\r\n<p>Es una buena estrategia para calentar a los lectores m\u00e1s fr\u00edos y convertirlos en suscriptores. <\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s break down the five crucial elements of a top-notch SOLID paywall:<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">S \u2013 Salient: Grab Their Attention<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1024x576.jpg\" alt=\"un meg\u00e1fono sobre fondo rojo\" class=\"wp-image-59368\" style=\"width:680px;height:auto\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Where do paywalls shine the brightest? Right where readers are most engaged \u2013 on the <strong>art\u00edculos y p\u00e1ginas de noticias<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>\u00bfLa clave? <a href=\"https:\/\/memberpress.com\/go\/strive\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Su contenido<\/a> tiene que ser irresistiblemente bueno. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s got to be so engaging, so valuable that readers are more than willing to leap over that paywall for it. <\/p>\r\n\r\n\r\n\r\n<p>Remember, a fancy paywall can\u2019t make up for content that doesn\u2019t captivate. <\/p>\r\n\r\n\r\n\r\n<p>Sus art\u00edculos tienen que ser la atracci\u00f3n principal, lo bastante convincentes para que los lectores quieran m\u00e1s.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">O \u2013 Offer: Sweeten the Deal<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1024x576.jpg\" alt=\"tres piruletas en un mont\u00f3n de caramelos de goma\" class=\"wp-image-59369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Las ofertas pueden ir desde tentadores descuentos <em>\u201c4 weeks for $1\u201d <\/em>ofertas) a incentivos \u00fanicos como una bolsa de mano gratis o <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\/\" title=\"Enlace de afiliaci\u00f3n de Rafflepress\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">sorteo<\/a> entradas. <\/p>\r\n\r\n\r\n\r\n<p>Aportan ese toque extra que hace que suscribirse resulte m\u00e1s atractivo que marcharse sin m\u00e1s. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s all about giving readers a reason they can\u2019t resist to sign up.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">L \u2013 Low Friction: Make It Effortless<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1024x576.jpg\" alt=\"una mujer meditando en un campo\" class=\"wp-image-59370\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>La simplicidad es clave en el dise\u00f1o web, especialmente con <a href=\"https:\/\/memberpress.com\/go\/fofo\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">formularios web<\/a>. <\/p>\r\n\r\n\r\n\r\n<p>The fewer the hurdles, the better. But it\u2019s not just about reducing steps; it\u2019s about making the whole experience feel easy and quick. <\/p>\r\n\r\n\r\n\r\n<p>Utilice frases alentadoras como <em>\u201csign up in minutes\u201d<\/em> o <em>\u201ccancel anytime\u201d<\/em> para facilitar el proceso. El objetivo es que la inscripci\u00f3n sea lo menos traum\u00e1tica posible.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">I \u2013 Immediate Value: Show Them What They Get<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1024x576.jpg\" alt=\"una alegre pareja joven que sostiene su tarjeta de cr\u00e9dito mientras accede a algo en su ordenador port\u00e1til\" class=\"wp-image-59372\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>It\u2019s essential to highlight what subscribers gain instantly. <\/p>\r\n\r\n\r\n\r\n<p>Sure, special offers and a smooth sign-up process are great, but people are here to get something valuable \u2013 knowledge, entertainment, insights. <\/p>\r\n\r\n\r\n\r\n<p>Your paywall should make it crystal clear what they\u2019ll access immediately upon subscribing.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">D \u2013 Distinctive Point of View: Stand Out<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1024x576.jpg\" alt=\"una silla azul que destaca entre todas las sillas amarillas\" class=\"wp-image-59371\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>En un mar de contenidos similares, su <strong>\u00e1ngulo \u00fanico<\/strong> es lo que hace que su muro de pago merezca la pena. <\/p>\r\n\r\n\r\n\r\n<p>Assure your readers they\u2019re getting something special, not just the headlines, but in-depth, uniquely angled content. <\/p>\r\n\r\n\r\n\r\n<p>Frases como <em>\u201cfiercely independent journalism\u201d<\/em> o <em>\u201caward-winning perspective\u201d<\/em> puede subrayar su postura \u00fanica.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Por qu\u00e9 los muros de pago no s\u00f3lo sirven para ganar dinero<\/h3>\r\n\r\n\r\n\r\n<p>Some argue that paywalls go against the internet\u2019s free spirit. <\/p>\r\n\r\n\r\n\r\n<p>But here\u2019s the thing: <strong>un contenido de calidad exige esfuerzo y habilidad<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Whether you\u2019re a large news outlet or a solo blogger, your work deserves to be valued. <\/p>\r\n\r\n\r\n\r\n<p>Paywalls aren\u2019t just about making money; they\u2019re about respecting the craft.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Ingresos constantes: Adi\u00f3s a la dependencia de la publicidad<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1024x576.jpg\" alt=\"manos manipulando una marioneta de madera\" class=\"wp-image-59373\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Una base s\u00f3lida de abonados significa ingresos estables, no s\u00f3lo ingresos publicitarios. <\/p>\r\n\r\n\r\n\r\n<p>Esta fiabilidad tambi\u00e9n es atractiva para anunciantes y colaboradores. <\/p>\r\n\r\n\r\n\r\n<p>Por ejemplo, <em>El New York Times<\/em> <a href=\"https:\/\/www.nytimes.com\/2023\/02\/08\/business\/media\/new-york-times-earnings.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">experiment\u00f3 un enorme aumento de los ingresos por suscripciones en l\u00ednea<\/a>superando sus ingresos publicitarios.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Una marca m\u00e1s fuerte: La calidad lo dice todo<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1024x576.jpg\" alt='una mano con la palabra "marca' class=\"wp-image-59374\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Un muro de pago env\u00eda un mensaje: nuestro contenido es premium. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s up to you, though, to ensure the content is worth the price. Quality is key \u2013 nobody wants to pay for what they can find for free.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Construir una comunidad: El poder de los fans fieles<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1024x576.jpg\" alt=\"aficionados uniendo sus manos en forma de coraz\u00f3n\" class=\"wp-image-59375\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Paywalls<strong> hacer algo m\u00e1s que generar ingresos<\/strong>construyen una comunidad de lectores devotos. <\/p>\r\n\r\n\r\n\r\n<p>As Kevin Kelly\u2019s <em><a href=\"https:\/\/kk.org\/thetechnium\/1000-true-fans\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u201c1,000 True Fans\u201d theory<\/a><\/em> suggests, a small group of dedicated fans can be incredibly impactful. They\u2019re not just customers; they\u2019re your avid supporters, ready to engage deeply with your content.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Bien hecho, el paywalling es una estrategia fant\u00e1stica para monetizar sus contenidos y ampliar su negocio, todo ello sin depender de los anuncios. <\/p>\r\n\r\n\r\n\r\n<p>\u00bfY lo mejor? Crear un muro de pago es muy f\u00e1cil con <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>el plugin de muro de pago para WordPress. <\/p>\r\n\r\n\r\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\r\n\r\n\r\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo crear un sitio de suscripci\u00f3n protegido por un muro de pago con MemberPress? <\/p>\r\n\r\n\r\n\r\n<p>Drop them in the comments \u2013 we\u2019re here to help!If you do it right, paywalling is an excellent way to monetize your content and grow your business, without using ads.<\/p>\r\n\r\n\r\n\r\n<p><strong><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/strong><\/p>\r\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Explore how to boost your WordPress site\u2019s revenue with our detailed guide on the best paywall plugins, including MemberPress. 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Pero primero... \u00bfqu\u00e9 es un muro de pago?<\/h2>\r\n\r\n\r\n\r\n<\/figure>\r\n\r\n\r\n\r\n