QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>

\u00bfQu\u00e9 es la sindicaci\u00f3n de contenidos?<\/a><\/li>
Los peligros del contenido duplicado<\/a>
- C\u00f3mo evitar los problemas de contenido duplicado<\/a><\/li><\/ul><\/li>
- \u00bfPor qu\u00e9 es buena idea sindicar contenidos?<\/a>
  - \u00bfPor qu\u00e9 sindicar sus contenidos?<\/a><\/li>
  - \u00bfPor qu\u00e9 sindicar el contenido de otros en su sitio de afiliaci\u00f3n?<\/a><\/li><\/ul><\/li>
  - C\u00f3mo sindicar su contenido<\/a>
    - Sindicaci\u00f3n de pago<\/a><\/li>
    - Sindicaci\u00f3n gratuita<\/a><\/li><\/ul><\/li>
    - Para llevar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
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      El contenido es donde espero que se haga gran parte del dinero real en Internet, al igual que en la radiodifusi\u00f3n\u201d.\u201d <\/em><\/p>\n<\/blockquote>\n\n\n\n
      <\/p>\n\n\n\n
      En 2021, a veces nos sentimos abrumados por los contenidos de las redes sociales, los sitios web y los dispositivos m\u00f3viles. Por eso, ahora es m\u00e1s importante que nunca que tus contenidos destaquen y lleguen a la mayor audiencia posible. <\/p>\n\n\n\n
      La forma de hacer negocios y de conectar con los clientes ha cambiado radicalmente en los \u00faltimos a\u00f1os y, desde luego, desde 1996. La llegada de la tecnolog\u00eda que nos permite videollamada<\/a> o celebrar reuniones virtuales forma parte de estos cambios generales. Optimizaci\u00f3n del sitio web<\/a> es un paso adelante crucial en este mundo en constante evoluci\u00f3n, pero hay otros factores. <\/p>\n\n\n\n
      Nuestro principal objetivo es conectar nuestras empresas (de cualquier tipo) con nuestros grupos demogr\u00e1ficos objetivo. Y queremos maximizar la cantidad de clientes que retenemos y atraemos. Para ello, debemos asegurarnos de que el mayor n\u00famero posible de personas lea nuestro contenido y acceda a nuestro sitio web o aplicaci\u00f3n. Esto puede abarcar cualquier tipo de contenido, incluida la creaci\u00f3n del mejores contenidos de aprendizaje en l\u00ednea<\/a>. <\/p>\n\n\n\n
      Una forma de hacerlo es mediante la sindicaci\u00f3n de contenidos. Pero, \u00bfqu\u00e9 significa eso exactamente? \u00bfC\u00f3mo lo hacemos y qu\u00e9 significa para nuestras empresas? <\/p>\n\n\n\n
      <\/span>\u00bfQu\u00e9 es la sindicaci\u00f3n de contenidos?<\/span><\/h2>\n\n\n\n
      $\"Marketing$ <\/a><\/figure>\n\n\n\n
      La sindicaci\u00f3n de contenidos est\u00e1 consiguiendo que se publiquen previamente contenido reproducido<\/a> en otros sitios web. Esto beneficia tanto al creador de contenidos como al otro sitio. Expone el contenido del creador a un p\u00fablico m\u00e1s amplio, atrayendo potencialmente a nuevos clientes. Y el sitio que publica el contenido sindicado obtiene un contenido fresco e interesante que le ayuda a aumentar su visibilidad. <\/p>\n\n\n\n
      Para ser sindicado correctamente, el contenido reproducido debe destacar el hecho de que el art\u00edculo, infograf\u00eda, etc. tambi\u00e9n est\u00e1 publicado en otro sitio web. Ese resaltado debe dar la informaci\u00f3n relevante e incluir un enlace a donde se public\u00f3 originalmente el contenido. Tambi\u00e9n puede dar cr\u00e9dito al autor\/creador original. Por poner un ejemplo:<\/p>\n\n\n\n
      Este art\u00edculo apareci\u00f3 originalmente en el blog de memberpress.com:<\/em><\/p>\n\n\n\n
      \n
      C\u00f3mo proteger contenidos en funci\u00f3n de funciones y capacidades con MemberPress<\/a><\/blockquote><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Si decide sindicar contenido en el blog de su sitio de afiliaci\u00f3n, es crucial que le d\u00e9 la atribuci\u00f3n, no s\u00f3lo por una cuesti\u00f3n de derechos de autor y buena etiqueta, sino tambi\u00e9n para evitar que sea etiquetado como contenido duplicado. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\"><img decoding=\"async\" width=\"900\" height=\"680\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\" alt=\"Ilustraci\u00f3n de prueba A\/B con robot\" class=\"wp-image-52558\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png 900w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-300x227.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-768x580.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-225x170.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-813x614.png 813w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-686x518.png 686w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-156x118.png 156w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Cortes\u00eda de la imagen: Seobility<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Dangers_of_Duplicate_Content\"><\/span>Los peligros del contenido duplicado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A los motores de b\u00fasqueda, y especialmente a Google, no les gusta el contenido duplicado. Los algoritmos y robots utilizados por los motores de b\u00fasqueda ven el contenido duplicado como una forma de plagio, y la clasificaci\u00f3n SEO de cualquier p\u00e1gina que consideren duplicada sufrir\u00e1 como resultado. Esto puede ocurrir incluso cuando se crean dos dominios similares con contenido id\u00e9ntico. <\/p>\n\n\n\n<p>Hay varias situaciones en las que puede producirse una duplicaci\u00f3n de contenidos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u00e1ginas web para imprimir<\/li>\n\n\n\n<li>Tiendas de comercio electr\u00f3nico en las que los productos tienen m\u00e1s de una URL vinculada<\/li>\n\n\n\n<li>Foros u otros canales en los que las p\u00e1ginas est\u00e9n optimizadas para el acceso desde dispositivos m\u00f3viles.<\/li>\n<\/ul>\n\n\n\n<p>Aunque la mayor\u00eda de los contenidos duplicados se producen de forma no intencionada, hay casos en los que las empresas duplican deliberadamente algunos contenidos para intentar manipular las clasificaciones de los motores de b\u00fasqueda a su favor. Si Google cree que esto est\u00e1 ocurriendo, puede penalizar el sitio en sus clasificaciones o, en algunos casos, eliminar ese sitio por completo de los resultados de b\u00fasqueda. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Avoid_Duplicate_Content_Issues\"><\/span>C\u00f3mo evitar los problemas de contenido duplicado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para asegurarse de que el contenido sindicado no se etiqueta como duplicado en sus propios dominios y plataformas, debe hacer algo llamado <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canonizaci\u00f3n<\/a>. Se trata de un proceso en el que se consolidan m\u00e1s de una URL que conducen al mismo contenido o diferentes p\u00e1ginas con id\u00e9ntico contenido. <\/p>\n\n\n\n<p>El proceso consiste en que usted o Google elijan una URL espec\u00edfica como la versi\u00f3n can\u00f3nica (la que rastrear\u00e1n principalmente sus robots de b\u00fasqueda) y las dem\u00e1s URL como duplicados que se rastrear\u00e1n con menos frecuencia, si es que se rastrean. Existen varias razones por las que desea que sus resultados se centren en esa \u00fanica URL can\u00f3nica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Puede que s\u00f3lo quiera que aparezca una URL en las b\u00fasquedas y que la gente acceda a los productos y servicios a trav\u00e9s de esa URL.<\/li>\n\n\n\n<li>Si su contenido est\u00e1 sindicado en otros sitios, querr\u00e1 que los enlaces de otras p\u00e1ginas vayan directamente a su URL preferida. <\/li>\n\n\n\n<li>Mejores m\u00e9tricas. Con las URL duplicadas, no se obtiene una instant\u00e1nea ideal del rendimiento de un producto concreto. <\/li>\n\n\n\n<li>Reducci\u00f3n del tiempo de rastreo. Lo mejor es que los robots de Google se centren en las p\u00e1ginas nuevas o revisadas en lugar de perder el tiempo con URL m\u00faltiples y duplicadas. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Content_Syndication_a_Good_Idea\"><\/span>\u00bfPor qu\u00e9 es buena idea sindicar contenidos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\"><img decoding=\"async\" width=\"960\" height=\"650\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\" alt=\"marketing en redes sociales nube de palabras\" class=\"wp-image-52964\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-768x520.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-251x170.png 251w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-840x569.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-700x474.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-156x106.png 156w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_syndicate_your_content\"><\/span>\u00bfPor qu\u00e9 sindicar sus contenidos?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Independientemente del tipo de contenido que produzca, desde entradas de blog hasta im\u00e1genes e infograf\u00edas, su objetivo es que ese contenido sea le\u00eddo por el mayor n\u00famero de personas posible. Por ejemplo, un creador de cursos de fotograf\u00eda en l\u00ednea podr\u00eda querer compartir un <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">gran portafolio fotogr\u00e1fico<\/a> con la esperanza de atraer a m\u00e1s estudiantes. Con cualquier <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">sitio web para miembros<\/a>Aumentar la audiencia del blog incrementa las posibilidades de atraer a nuevos miembros. <\/p>\n\n\n\n<p>A menos que su sitio ya tenga una gran cantidad de visitas \u00fanicas diarias, su contenido no ser\u00e1 visto por una gran audiencia si se encuentra en una sola p\u00e1gina web. Los profesionales del marketing se enfrentan a este problema cada vez que <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">examinar las m\u00e9tricas pertinentes<\/a>. Su gran contenido no recibe suficientes visitas, lo que significa que no hay suficientes personas que compren el producto o servicio asociado.<\/p>\n\n\n\n<p>La sindicaci\u00f3n de contenidos es una forma rentable de solucionar ese problema, impulsando la notoriedad de su marca o producto, mejorando su clasificaci\u00f3n y rendimiento SEO y, en \u00faltima instancia, impulsando a m\u00e1s clientes a realizar una compra. Conseguir que su contenido se reproduzca en un gran n\u00famero de sitios y plataformas relevantes abre su contenido a un p\u00fablico mucho m\u00e1s amplio que antes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPor qu\u00e9 sindicar el contenido de otros en su sitio de afiliaci\u00f3n?<\/h3>\n\n\n\n<p>Como ya se ha mencionado, la sindicaci\u00f3n beneficia tanto al creador del contenido como al sitio que lo sindica. Esto se debe a que, cuando publica contenido externo en su sitio, est\u00e1 ganando potencialmente la audiencia del creador del contenido y benefici\u00e1ndose de su reputaci\u00f3n. Ni que decir tiene, por tanto, que la clave est\u00e1 en sindicar \u00fanicamente contenidos de fuentes de alta calidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Syndicate_Your_Content\"><\/span>C\u00f3mo sindicar su contenido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una vez que sepas que quieres sindicar tu contenido, tienes que decidir c\u00f3mo lo sindicar\u00e1s. Obviamente, quieres que tu contenido est\u00e9 en plataformas que sean relevantes para el tema. No tiene mucho sentido tener un art\u00edculo sobre\u00a0<a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">Interfono VoIP<\/a>\u00a0en un sitio web de fontaner\u00eda. <\/p>\n\n\n\n<p>La relevancia es clave porque, al igual que las empresas utilizan continuamente distintos tipos de aplicaciones web para seguir siendo relevantes, los consumidores visitan continuamente varios sitios para obtener informaci\u00f3n y mantenerse informados. <\/p>\n\n\n\n<p>Existen dos v\u00edas principales: la sindicaci\u00f3n de pago y la sindicaci\u00f3n gratuita. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paid_Syndication\"><\/span>Sindicaci\u00f3n de pago<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La mayor\u00eda de las grandes empresas que recurren a la sindicaci\u00f3n optan por un h\u00edbrido de publicaci\u00f3n de pago y gratuita. La sindicaci\u00f3n de pago funciona de forma muy parecida a los anuncios de pago. Usted fija un presupuesto, identifica su principal objetivo demogr\u00e1fico y el coste por clic y, a continuaci\u00f3n, su anfitri\u00f3n presenta su art\u00edculo u otro contenido a sus lectores\/espectadores con ese important\u00edsimo enlace a su sitio o curso en l\u00ednea. <\/p>\n\n\n\n<p>Por suerte para los vendedores, el proceso de sindicaci\u00f3n de pago es bastante f\u00e1cil hoy en d\u00eda. Hay dos grandes sitios web que le ayudar\u00e1n, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> y <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. As\u00ed, hacer llegar su contenido a ese p\u00fablico m\u00e1s amplio s\u00f3lo requiere unos pocos clics. <\/p>\n\n\n\n<p>Lo que hay que se\u00f1alar aqu\u00ed es que la sindicaci\u00f3n de pago puede no aumentar su clasificaci\u00f3n SEO. Pero lo que s\u00ed puede hacer es llevar su contenido a los sitios web m\u00e1s importantes y a las enormes audiencias potenciales a las que sirven. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Syndication\"><\/span>Sindicaci\u00f3n gratuita<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\"><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\" alt=\"azulejos de letras\" class=\"wp-image-52967\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-156x117.png 156w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p>A todos nos gustan las cosas gratis, y la sindicaci\u00f3n no es diferente. Lo mejor de la sindicaci\u00f3n gratuita es que no significa que tengas que sacrificar la calidad de ninguna manera. En <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">las mejores herramientas de colaboraci\u00f3n para crear contenidos<\/a> tambi\u00e9n puede permitirle identificar objetivos potenciales para la sindicaci\u00f3n gratuita de los contenidos que cree. <\/p>\n\n\n\n<p>Hay cuatro lugares principales en los que puede sindicar sus contenidos sin costes a\u00f1adidos:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Sitios web m\u00e1s grandes<\/h4>\n\n\n\n<p>La ventaja de reproducir su contenido en un sitio m\u00e1s grande es que amplifica su alcance, por lo que m\u00e1s personas leer\u00e1n el contenido que ha creado. La desventaja es que si una persona puede leer su art\u00edculo completo en el sitio del anfitri\u00f3n, puede que no se sienta inclinada a hacer clic en su sitio web. Sin embargo, sigue siendo una buena forma de dar a conocer su marca.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Posts\/Blogs invitados<\/h4>\n\n\n\n<p>Muchos sitios grandes prefieren el contenido original al reproducido, pero esto tambi\u00e9n puede jugar a su favor. Puede merecer la pena publicar nuevos contenidos como invitado y acceder a ese p\u00fablico m\u00e1s amplio. Tu contenido como invitado puede (si est\u00e1 permitido) contener enlaces a tus productos, y puedes (tambi\u00e9n si est\u00e1 permitido) sindicar ese contenido a tus propias plataformas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Sitios web m\u00e1s peque\u00f1os o similares<\/h4>\n\n\n\n<p>No siempre se trata de llegar a un p\u00fablico m\u00e1s amplio. Tambi\u00e9n puede ser beneficioso llegar a un p\u00fablico m\u00e1s espec\u00edfico. Esto puede funcionar especialmente bien si tratas temas especializados o de nicho. Puedes sindicar contenidos previamente publicados desde tus propias plataformas a sitios en los que sabes que las audiencias tienen intereses similares.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Hazte notar con un gran contenido <\/h4>\n\n\n\n<p>No siempre se trata de ser proactivo. Si su contenido es informativo (por ejemplo, si contiene datos y cifras verificables, gr\u00e1ficos, infograf\u00edas, etc.), es posible que los sitios web se acerquen a usted. A menudo publicar\u00e1n s\u00f3lo una parte del art\u00edculo original, pero con un enlace a la fuente original. Aunque esta no es la forma habitual de sindicaci\u00f3n, consigue su objetivo original, que es ampliar el alcance de sus art\u00edculos y contenidos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Para llevar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\" alt=\"Gr\u00e1fico SEO\" class=\"wp-image-52969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-600x400.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p>La sindicaci\u00f3n de sus contenidos es la forma perfecta de ampliar su alcance. Si evita la trampa del contenido duplicado y se dirige siempre a sitios relevantes, la sindicaci\u00f3n puede atraer m\u00e1s clientes a su sitio sin que le cueste un dineral. Con tantas empresas compitiendo en el mercado, tener su contenido en varios sitios puede darle una verdadera ventaja competitiva. <\/p>\n\n\n\n<p>Con los sitios web de afiliaci\u00f3n, no se trata s\u00f3lo de seguir el ritmo de sus competidores, sino de intentar adelantarse a ellos. Y con la <a href=\"https:\/\/memberpress.com\/es\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">crecimiento del e-learning<\/a>la sindicaci\u00f3n de contenidos puede ser una forma de atraer a nuevos alumnos. <\/p>\n\n\n\n<p>Las empresas y los clientes son cada vez m\u00e1s expertos en tecnolog\u00eda. Los clientes pueden acceder a sus plataformas desde m\u00faltiples dispositivos, por lo que cuando su contenido est\u00e1 repartido en varios sitios, hay m\u00e1s posibilidades de que se ajuste a sus preferencias.<\/p>\n\n\n\n<p>Todo esto forma parte de un enfoque hol\u00edstico global en el que se reconoce la necesidad de mucho m\u00e1s que un \u00fanico enfoque miope, y en el que las empresas ahora atienden a sus clientes a trav\u00e9s de tantos canales variados como sea posible, incluyendo el uso de cosas como <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">IVR multinivel<\/a> y VoIP empresarial para el servicio de atenci\u00f3n al cliente. Este y otros tipos de automatizaci\u00f3n, como el software RPA, tambi\u00e9n le ayudar\u00e1n a dedicar el tiempo y la atenci\u00f3n necesarios para conseguir una buena sindicaci\u00f3n de contenidos.<\/p>\n\n\n\n<p>\u00bfTienes m\u00e1s preguntas sobre c\u00f3mo sindicar contenidos? H\u00e1ganoslo saber en los comentarios.<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1Y no olvides suscribirte en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Back in 1996, Bill Gates wrote an article entitled \u201cContent is King\u201d. 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Aprende qu\u00e9 significa, c\u00f3mo hacerlo y por qu\u00e9 deber\u00edas hacerlo.","keywords":[{"label":"how to do content syndication","value":"how to do content syndication"},{"label":"content syndication","value":"content syndication"}],"keyphrases":{"focus":{"keyphrase":"how to do content syndication","score":64,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":6,"maxScore":9,"error":1,"length":5},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:51:59","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2021-03-12 18:01:02","updated":"2026-03-03 15:04:44"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Do Content Syndication with WordPress (and Why You Should)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/content\/"},{"label":"How to Do Content Syndication with WordPress (and Why You Should)","link":"https:\/\/memberpress.com\/es\/blog\/how-to-do-content-syndication-and-why-you-should\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Back in 1996, Bill Gates wrote an article entitled \u201c<a href=\"https:\/\/medium.com\/@HeathEvans\/content-is-king-essay-by-bill-gates-1996-df74552f80d9\" target=\"_blank\" rel=\"noreferrer noopener\">Content is King<\/a>''. He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. One point that he made in that article which really stands out was:<\/p>","content":[{"type":"text","data":"Back in 1996, Bill Gates wrote an article entitled \u201c<a href=\"https:\/\/medium.com\/@HeathEvans\/content-is-king-essay-by-bill-gates-1996-df74552f80d9\" target=\"_blank\" rel=\"noreferrer noopener\">Content is King<\/a>''. He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. One point that he made in that article which really stands out was:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/quote","render":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em><\/p>\n<\/blockquote>","content":"El contenido es donde espero que se haga gran parte del dinero real en Internet, al igual que en la radiodifusi\u00f3n\u201d.\u201d","quote_blocks":[{"type":"core\/paragraph","render":"<p><em>Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em><\/p>","content":[{"type":"text","data":"<em>Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{"layout":"default","parent_style":{}}}}],"data":{"fontSize":"normal"},"style":{"layout":"default","parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In 2021, we can sometimes feel overwhelmed by content \u2013 on social media, on websites, and through our mobile devices. So it's now more important than ever to make your content stand out and also to get it out to the largest possible audience. <\/p>","content":[{"type":"text","data":"In 2021, we can sometimes feel overwhelmed by content \u2013 on social media, on websites, and through our mobile devices. So it's now more important than ever to make your content stand out and also to get it out to the largest possible audience. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The way we do business, and connect with customers, has changed dramatically in recent years, and certainly since 1996. The advent of technology that allows us to <a href=\"https:\/\/www.ringcentral.co.uk\/video-call.html\" target=\"_blank\" rel=\"noreferrer noopener\">video call<\/a> or hold virtual meetings is part of these overall changes. <a href=\"https:\/\/vwo.com\/website-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website optimization<\/a> is one crucial step forward in this ever-evolving world, but there are other factors. <\/p>","content":[{"type":"text","data":"The way we do business, and connect with customers, has changed dramatically in recent years, and certainly since 1996. The advent of technology that allows us to <a href=\"https:\/\/www.ringcentral.co.uk\/video-call.html\" target=\"_blank\" rel=\"noreferrer noopener\">video call<\/a> or hold virtual meetings is part of these overall changes. <a href=\"https:\/\/vwo.com\/website-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website optimization<\/a> is one crucial step forward in this ever-evolving world, but there are other factors. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Our primary target is to connect our businesses (of any type) with our target demographics. And we want to maximize the amount of customers we retain and attract. Part of doing that is ensuring as many people as possible read our content and then go to our website or app. This can cover any type of content, including creating the <a href=\"https:\/\/flippingbook.com\/blog\/crafting-online-learning-content-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">best online learning content<\/a>. <\/p>","content":[{"type":"text","data":"Our primary target is to connect our businesses (of any type) with our target demographics. And we want to maximize the amount of customers we retain and attract. Part of doing that is ensuring as many people as possible read our content and then go to our website or app. This can cover any type of content, including creating the <a href=\"https:\/\/flippingbook.com\/blog\/crafting-online-learning-content-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">best online learning content<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way of doing this is through content syndication. But what exactly does that mean? How do we do it and what does it mean for our businesses? <\/p>","content":[{"type":"text","data":"One way of doing this is through content syndication. But what exactly does that mean? How do we do it and what does it mean for our businesses? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">What is Content Syndication?<\/h2>","content":"\u00bfQu\u00e9 es la sindicaci\u00f3n de contenidos?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png\" alt=\"Content marketing\" class=\"wp-image-52963\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png","alt":"Content marketing","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png","linkDestination":"media"},"style":{"width":960,"height":640,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Content syndication is getting previously published<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> content reproduced<\/a> on other websites. This offers benefits to both the content creator and the other site. It exposes the creator's content to a wider audience, potentially attracting new customers. And the site that publishes the syndicated content gets fresh and interesting content that helps raise their visibility. <\/p>","content":[{"type":"text","data":"Content syndication is getting previously published<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> content reproduced<\/a> on other websites. This offers benefits to both the content creator and the other site. It exposes the creator's content to a wider audience, potentially attracting new customers. And the site that publishes the syndicated content gets fresh and interesting content that helps raise their visibility. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To be properly syndicated, the reproduced content should highlight the fact that the article, infographic, etc. is also published on another website. That highlight should give the relevant information and include a link to where the content was originally published. It might also give credit to the original author\/creator. To give an example:<\/p>","content":[{"type":"text","data":"To be properly syndicated, the reproduced content should highlight the fact that the article, infographic, etc. is also published on another website. That highlight should give the relevant information and include a link to where the content was originally published. It might also give credit to the original author\/creator. To give an example:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>This article originally appeared on memberpress.com\u2019s blog:<\/em><\/p>","content":[{"type":"text","data":"<em>This article originally appeared on memberpress.com\u2019s blog:<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<blockquote class=\"wp-embedded-content\" data-secret=\"2IRvHag78r\"><a href=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/\">How to Protect Content Based on Roles and Capabilities with MemberPress<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"“How to Protect Content Based on Roles and Capabilities with MemberPress” — MemberPress\" src=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/embed\/#?secret=lOX2aR3qKN#?secret=2IRvHag78r\" data-secret=\"2IRvHag78r\" width=\"100%\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>","content":"<blockquote class=\"wp-embedded-content\" data-secret=\"2IRvHag78r\"><a href=\"https:\/\/memberpress.com\/es\/blog\/roles-based-content-protection-memberpress\/\">C\u00f3mo proteger contenidos en funci\u00f3n de funciones y capacidades con MemberPress<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\""C\u00f3mo proteger contenidos en funci\u00f3n de funciones y capacidades con MemberPress" - MemberPress\" src=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/embed\/#?secret=lOX2aR3qKN#?secret=2IRvHag78r\" data-secret=\"2IRvHag78r\" width=\"100%\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>","data":{"provider":"memberpress","type":"wp-embed","align":"center","src":"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/","url":"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you decide to syndicate content on your membership site's blog, it's crucial you give attribution, not only as a matter of copyright and good etiquette, but also to avoid it being labelled as duplicate content. <\/p>","content":[{"type":"text","data":"If you decide to syndicate content on your membership site's blog, it's crucial you give attribution, not only as a matter of copyright and good etiquette, but also to avoid it being labelled as duplicate content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\" alt=\"Illustration of A\/B testing featuring robot\" class=\"wp-image-52558\"\/><\/a><figcaption class=\"wp-element-caption\">Image Courtesy: Seobility<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png","alt":"Illustration of A\/B testing featuring robot","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png","caption":"Image Courtesy: Seobility","linkDestination":"media"},"style":{"width":900,"height":680,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Dangers of Duplicate Content<\/h2>","content":"Los peligros del contenido duplicado","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Search engines, and especially Google, don't like duplicate content. The algorithms and bots used by search engines view duplicate content as a form of plagiarism, and the SEO ranking of any page they deem duplicated will suffer as a result. This can even happen when you create two similar domains with identical content. <\/p>","content":[{"type":"text","data":"Search engines, and especially Google, don't like duplicate content. The algorithms and bots used by search engines view duplicate content as a form of plagiarism, and the SEO ranking of any page they deem duplicated will suffer as a result. This can even happen when you create two similar domains with identical content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are several scenarios where duplicated content can occur:<\/p>","content":[{"type":"text","data":"There are several scenarios where duplicated content can occur:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Web pages provided for printing<\/li>\n\n\n\n<li>Ecommerce stores where products have more than one linked URL<\/li>\n\n\n\n<li>Forums or other channels where pages are optimized for access by mobile devices<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>P\u00e1ginas web para imprimir<\/li>\n\n\n\n<li>Tiendas de comercio electr\u00f3nico en las que los productos tienen m\u00e1s de una URL vinculada<\/li>\n\n\n\n<li>Foros u otros canales en los que las p\u00e1ginas est\u00e9n optimizadas para el acceso desde dispositivos m\u00f3viles.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Web pages provided for printing<\/li>","content":"P\u00e1ginas web para imprimir","data":{"text":"Web pages provided for printing"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Ecommerce stores where products have more than one linked URL<\/li>","content":"Tiendas de comercio electr\u00f3nico en las que los productos tienen m\u00e1s de una URL vinculada","data":{"text":"Ecommerce stores where products have more than one linked URL"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Forums or other channels where pages are optimized for access by mobile devices<\/li>","content":"Foros u otros canales en los que las p\u00e1ginas est\u00e9n optimizadas para el acceso desde dispositivos m\u00f3viles.","data":{"text":"Forums or other channels where pages are optimized for access by mobile devices"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While most duplicated content happens unintentionally, there are cases where businesses deliberately duplicate some content to try and manipulate search engine rankings in their favor. If Google thinks this is happening, it may penalize the site in its rankings or, in some cases, remove that site from search results altogether. <\/p>","content":[{"type":"text","data":"While most duplicated content happens unintentionally, there are cases where businesses deliberately duplicate some content to try and manipulate search engine rankings in their favor. If Google thinks this is happening, it may penalize the site in its rankings or, in some cases, remove that site from search results altogether. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How to Avoid Duplicate Content Issues<\/h3>","content":"C\u00f3mo evitar los problemas de contenido duplicado","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>To ensure that syndicated content is not labelled as duplicate within your own domains and platforms, you need to do something called <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canonicalization<\/a>. This is a process where you consolidate either more than one URL that leads to the same content or different pages with identical content. <\/p>","content":[{"type":"text","data":"To ensure that syndicated content is not labelled as duplicate within your own domains and platforms, you need to do something called <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canonicalization<\/a>. This is a process where you consolidate either more than one URL that leads to the same content or different pages with identical content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The process involves either you or Google choosing one specific URL as the canonical version \u2013 the one to be primarily crawled by their search bots \u2013 and the other URLs as duplicates that will be crawled less often if at all. There are a number of reasons why you want your results to focus on that single canonical URL:<\/p>","content":[{"type":"text","data":"The process involves either you or Google choosing one specific URL as the canonical version \u2013 the one to be primarily crawled by their search bots \u2013 and the other URLs as duplicates that will be crawled less often if at all. There are a number of reasons why you want your results to focus on that single canonical URL:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>You may want only one URL to appear in searches, and for people to access products and services via that one URL.<\/li>\n\n\n\n<li>If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL. <\/li>\n\n\n\n<li>Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing. <\/li>\n\n\n\n<li>Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs. <\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Puede que s\u00f3lo quiera que aparezca una URL en las b\u00fasquedas y que la gente acceda a los productos y servicios a trav\u00e9s de esa URL.<\/li>\n\n\n\n<li>Si su contenido est\u00e1 sindicado en otros sitios, querr\u00e1 que los enlaces de otras p\u00e1ginas vayan directamente a su URL preferida. <\/li>\n\n\n\n<li>Mejores m\u00e9tricas. Con las URL duplicadas, no se obtiene una instant\u00e1nea ideal del rendimiento de un producto concreto. <\/li>\n\n\n\n<li>Reducci\u00f3n del tiempo de rastreo. Lo mejor es que los robots de Google se centren en las p\u00e1ginas nuevas o revisadas en lugar de perder el tiempo con URL m\u00faltiples y duplicadas. <\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>You may want only one URL to appear in searches, and for people to access products and services via that one URL.<\/li>","content":"Puede que s\u00f3lo quiera que aparezca una URL en las b\u00fasquedas y que la gente acceda a los productos y servicios a trav\u00e9s de esa URL.","data":{"text":"You may want only one URL to appear in searches, and for people to access products and services via that one URL."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL. <\/li>","content":"Si su contenido est\u00e1 sindicado en otros sitios, querr\u00e1 que los enlaces de otras p\u00e1ginas vayan directamente a su URL preferida.","data":{"text":"If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing. <\/li>","content":"Mejores m\u00e9tricas. Con las URL duplicadas, no se obtiene una instant\u00e1nea ideal del rendimiento de un producto concreto.","data":{"text":"Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs. <\/li>","content":"Reducci\u00f3n del tiempo de rastreo. Lo mejor es que los robots de Google se centren en las p\u00e1ginas nuevas o revisadas en lugar de perder el tiempo con URL m\u00faltiples y duplicadas.","data":{"text":"Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why is Content Syndication a Good Idea?<\/h2>","content":"\u00bfPor qu\u00e9 es buena idea sindicar contenidos?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\" alt=\"social media marketing word cloud\" class=\"wp-image-52964\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png","alt":"social media marketing word cloud","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png","linkDestination":"media"},"style":{"width":960,"height":650,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Why syndicate your content?<\/h3>","content":"\u00bfPor qu\u00e9 sindicar sus contenidos?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>No matter what type of content you produce, from blog posts to images and infographics, your aim is to have that content read by as many people as possible. For example, an online photography course creator might want to share a <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">great photography portfolio<\/a> with the hopes of attracting more students. With any <a href=\"https:\/\/memberpress.com\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership site<\/a>, increasing the size of the blog audience increases the potential for attracting new members. <\/p>","content":[{"type":"text","data":"No matter what type of content you produce, from blog posts to images and infographics, your aim is to have that content read by as many people as possible. For example, an online photography course creator might want to share a <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">great photography portfolio<\/a> with the hopes of attracting more students. With any <a href=\"https:\/\/memberpress.com\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership site<\/a>, increasing the size of the blog audience increases the potential for attracting new members. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unless your site already has a large amount of daily unique visits, your content won't be seen by a large audience if it sits on only one web page. Marketers face this problem every time they <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at relevant metrics<\/a>. Their great content is not getting enough views, which means that not enough people are buying the associated product or service.<\/p>","content":[{"type":"text","data":"Unless your site already has a large amount of daily unique visits, your content won't be seen by a large audience if it sits on only one web page. Marketers face this problem every time they <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at relevant metrics<\/a>. Their great content is not getting enough views, which means that not enough people are buying the associated product or service."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Content syndication is a cost-effective way to fix that problem, boosting your brand or product awareness, improving your SEO rankings and performance, and, ultimately, driving more customers to make a purchase. Getting your content reproduced on a large number of relevant sites and platforms opens your content to a far wider audience than before.<\/p>","content":[{"type":"text","data":"Content syndication is a cost-effective way to fix that problem, boosting your brand or product awareness, improving your SEO rankings and performance, and, ultimately, driving more customers to make a purchase. Getting your content reproduced on a large number of relevant sites and platforms opens your content to a far wider audience than before."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Why syndicate other's content on your membership site?<\/h3>","content":"\u00bfPor qu\u00e9 sindicar el contenido de otros en su sitio de afiliaci\u00f3n?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As mentioned, syndication benefits both the content creator and the site that syndicates the content. That's because, when you publish outside content on your site, you're potentially gaining the audience of and benefitting from the reputation of the content creator. It goes without saying, then, that the key is to only syndicate content from high quality sources.<\/p>","content":[{"type":"text","data":"As mentioned, syndication benefits both the content creator and the site that syndicates the content. That's because, when you publish outside content on your site, you're potentially gaining the audience of and benefitting from the reputation of the content creator. It goes without saying, then, that the key is to only syndicate content from high quality sources."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Syndicate Your Content<\/h2>","content":"C\u00f3mo sindicar su contenido","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Once you know you want to syndicate your content, you need to decide how you'll syndicate it. Obviously, you want your content on platforms that are relevant to the subject matter. There is little point having an article regarding <a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP intercom<\/a> on a plumbing website. <\/p>","content":[{"type":"text","data":"Once you know you want to syndicate your content, you need to decide how you'll syndicate it. Obviously, you want your content on platforms that are relevant to the subject matter. There is little point having an article regarding <a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP intercom<\/a> on a plumbing website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Relevance is key because, just as businesses are continually using different types of web applications to stay relevant, consumers are continually visiting various sites to gain information and stay informed. <\/p>","content":[{"type":"text","data":"Relevance is key because, just as businesses are continually using different types of web applications to stay relevant, consumers are continually visiting various sites to gain information and stay informed. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are two main routes to choose from: paid syndication and free syndication. <\/p>","content":[{"type":"text","data":"There are two main routes to choose from: paid syndication and free syndication. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Paid Syndication<\/h3>","content":"Sindicaci\u00f3n de pago","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Most big companies who go down the syndication route will opt for a hybrid of paid and free publishing. For paid syndication, it works much the same as paid ads. You set a budget, identify your primary demographic focus and cost per click, and then your host presents your article or other content to its readers\/viewers with that all-important link to your site or online course. <\/p>","content":[{"type":"text","data":"Most big companies who go down the syndication route will opt for a hybrid of paid and free publishing. For paid syndication, it works much the same as paid ads. You set a budget, identify your primary demographic focus and cost per click, and then your host presents your article or other content to its readers\/viewers with that all-important link to your site or online course. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Luckily for marketers, the process of paid syndication is fairly easy these days. There are two major websites that help you with this, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> and <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. So getting your content to that wider audience only takes a few clicks. <\/p>","content":[{"type":"text","data":"Luckily for marketers, the process of paid syndication is fairly easy these days. There are two major websites that help you with this, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> and <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. So getting your content to that wider audience only takes a few clicks. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What should be noted here is that paid syndication may not increase your SEO ranking. But what it can do is get your content onto major websites and in front of the huge potential audiences they serve. <\/p>","content":[{"type":"text","data":"What should be noted here is that paid syndication may not increase your SEO ranking. But what it can do is get your content onto major websites and in front of the huge potential audiences they serve. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Free Syndication<\/h3>","content":"Sindicaci\u00f3n gratuita","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\" alt=\"letter tiles\" class=\"wp-image-52967\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png","alt":"letter tiles","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png","linkDestination":"media"},"style":{"width":960,"height":720,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>We all love free things, and syndication is no different. The best thing about free syndication is that it doesn't mean you have to sacrifice quality in any way. The <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">best collaboration tools to create content<\/a> can also enable you to identify potential targets for free syndication for the content you create. <\/p>","content":[{"type":"text","data":"We all love free things, and syndication is no different. The best thing about free syndication is that it doesn't mean you have to sacrifice quality in any way. The <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">best collaboration tools to create content<\/a> can also enable you to identify potential targets for free syndication for the content you create. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are four main places you can syndicate your content with no added costs:<\/p>","content":[{"type":"text","data":"There are four main places you can syndicate your content with no added costs:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">1. Bigger Websites<\/h4>","content":"1. Sitios web m\u00e1s grandes","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>The benefit of reproducing your content on a larger site is that you amplify your reach, so more people will read the content you've created. The downside is that if a person can read your entire article on the host\u2019s site, they may not be inclined to click through to your website. However, this is still a great way to raise your brand\u2019s profile.<\/p>","content":[{"type":"text","data":"The benefit of reproducing your content on a larger site is that you amplify your reach, so more people will read the content you've created. The downside is that if a person can read your entire article on the host\u2019s site, they may not be inclined to click through to your website. However, this is still a great way to raise your brand\u2019s profile."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2. Guest Posts\/Blogs<\/h4>","content":"2. Posts\/Blogs invitados","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>A lot of bigger sites prefer original content over reproduced content, but this can work in your favor, too. It can be worth publishing new content as a guest and getting access to that bigger audience. Your guest content may (if allowed) contain links back to your products, and you can (again if allowed) then syndicate that content back to your own platforms.<\/p>","content":[{"type":"text","data":"A lot of bigger sites prefer original content over reproduced content, but this can work in your favor, too. It can be worth publishing new content as a guest and getting access to that bigger audience. Your guest content may (if allowed) contain links back to your products, and you can (again if allowed) then syndicate that content back to your own platforms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">3. Smaller or Similar Websites<\/h4>","content":"3. Sitios web m\u00e1s peque\u00f1os o similares","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>It\u2019s not always about reaching a bigger audience. It can also be beneficial to reach a more focused audience. This can work especially well if you're dealing with specialist or niche subjects. You can syndicate previously published content from your own platforms to sites where you know the audiences have similar interests.<\/p>","content":[{"type":"text","data":"It\u2019s not always about reaching a bigger audience. It can also be beneficial to reach a more focused audience. This can work especially well if you're dealing with specialist or niche subjects. You can syndicate previously published content from your own platforms to sites where you know the audiences have similar interests."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">4. Get Noticed with Great Content <\/h4>","content":"4. Hazte notar con un gran contenido","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Getting syndicated isn't always about you being proactive. If your content is informative (for example, content that contains verifiable facts and figures, graphs, infographics, etc.) then websites may approach you. It will often be the case that they publish only part of the original piece but link back to the original source. While this isn't the usual form of syndication, it achieves your original aim, which is to extend the reach of your articles and content. <\/p>","content":[{"type":"text","data":"Getting syndicated isn't always about you being proactive. If your content is informative (for example, content that contains verifiable facts and figures, graphs, infographics, etc.) then websites may approach you. It will often be the case that they publish only part of the original piece but link back to the original source. While this isn't the usual form of syndication, it achieves your original aim, which is to extend the reach of your articles and content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Takeaway<\/h2>","content":"Para llevar","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\" alt=\"SEO graphic\" class=\"wp-image-52969\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png","alt":"SEO graphic","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png","linkDestination":"media"},"style":{"width":960,"height":640,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Syndicating your content is the perfect way to extend your reach. If you avoid the duplicate content trap and always target relevant sites, syndication can drive more customers to your site without costing you a bundle. With so many businesses competing in the marketplace, having your content on multiple sites can give you a real competitive edge. <\/p>","content":[{"type":"text","data":"Syndicating your content is the perfect way to extend your reach. If you avoid the duplicate content trap and always target relevant sites, syndication can drive more customers to your site without costing you a bundle. With so many businesses competing in the marketplace, having your content on multiple sites can give you a real competitive edge. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With membership websites, it\u2019s not just about keeping up with your competitors, it\u2019s about trying to get ahead of them. And with the <a href=\"https:\/\/memberpress.com\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of e-learning<\/a>, content syndication can be a way of attracting new students. <\/p>","content":[{"type":"text","data":"With membership websites, it\u2019s not just about keeping up with your competitors, it\u2019s about trying to get ahead of them. And with the <a href=\"https:\/\/memberpress.com\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of e-learning<\/a>, content syndication can be a way of attracting new students. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Businesses and customers are increasingly tech-savvy. Customers may access your platforms from multiple devices, so when your content is spread over multiple sites, there's a greater chance you'll fit with their preferences.<\/p>","content":[{"type":"text","data":"Businesses and customers are increasingly tech-savvy. Customers may access your platforms from multiple devices, so when your content is spread over multiple sites, there's a greater chance you'll fit with their preferences."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is all part of an overall holistic approach where you recognize the need for far more than a single blinkered approach, and where businesses now serve their customers through as many varied channels as possible, including by using things like <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">multi-level IVR<\/a> and business VoIP for customer service. This and other types of automation, such as RPA software, will also help you give the time and attention needed to get content syndication right.<\/p>","content":[{"type":"text","data":"This is all part of an overall holistic approach where you recognize the need for far more than a single blinkered approach, and where businesses now serve their customers through as many varied channels as possible, including by using things like <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">multi-level IVR<\/a> and business VoIP for customer service. This and other types of automation, such as RPA software, will also help you give the time and attention needed to get content syndication right."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have additional questions about how to do content syndication? Let us know in the comments!<\/p>","content":[{"type":"text","data":"Do you have additional questions about how to do content syndication? Let us know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/26122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/50325"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=26122"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/26122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/27530"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=26122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=26122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=26122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}