QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>

\u00bfQu\u00e9 es la sindicaci\u00f3n de contenidos?<\/a><\/li>
Los peligros del contenido duplicado<\/a>
- C\u00f3mo evitar los problemas de contenido duplicado<\/a><\/li><\/ul><\/li>
- \u00bfPor qu\u00e9 es buena idea sindicar contenidos?<\/a>
  - \u00bfPor qu\u00e9 sindicar sus contenidos?<\/a><\/li>
  - \u00bfPor qu\u00e9 sindicar el contenido de otros en su sitio de afiliaci\u00f3n?<\/a><\/li><\/ul><\/li>
  - C\u00f3mo sindicar su contenido<\/a>
    - Sindicaci\u00f3n de pago<\/a><\/li>
    - Sindicaci\u00f3n gratuita<\/a><\/li><\/ul><\/li>
    - Para llevar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
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      El contenido es donde espero que se haga gran parte del dinero real en Internet, al igual que en la radiodifusi\u00f3n\". <\/em><\/p>\n<\/blockquote>\n\n\n\n
      <\/p>\n\n\n\n
      En 2021, a veces nos sentimos abrumados por los contenidos de las redes sociales, los sitios web y los dispositivos m\u00f3viles. Por eso, ahora es m\u00e1s importante que nunca que tus contenidos destaquen y lleguen a la mayor audiencia posible. <\/p>\n\n\n\n
      La forma de hacer negocios y de conectar con los clientes ha cambiado radicalmente en los \u00faltimos a\u00f1os y, desde luego, desde 1996. La llegada de la tecnolog\u00eda que nos permite videollamada<\/a> o celebrar reuniones virtuales forma parte de estos cambios generales. Optimizaci\u00f3n del sitio web<\/a> es un paso adelante crucial en este mundo en constante evoluci\u00f3n, pero hay otros factores. <\/p>\n\n\n\n
      Nuestro principal objetivo es conectar nuestras empresas (de cualquier tipo) con nuestros grupos demogr\u00e1ficos objetivo. Y queremos maximizar la cantidad de clientes que retenemos y atraemos. Para ello, debemos asegurarnos de que el mayor n\u00famero posible de personas lea nuestro contenido y acceda a nuestro sitio web o aplicaci\u00f3n. Esto puede abarcar cualquier tipo de contenido, incluida la creaci\u00f3n del mejores contenidos de aprendizaje en l\u00ednea<\/a>. <\/p>\n\n\n\n
      Una forma de hacerlo es mediante la sindicaci\u00f3n de contenidos. Pero, \u00bfqu\u00e9 significa eso exactamente? \u00bfC\u00f3mo lo hacemos y qu\u00e9 significa para nuestras empresas? <\/p>\n\n\n\n
      <\/span>\u00bfQu\u00e9 es la sindicaci\u00f3n de contenidos?<\/span><\/h2>\n\n\n\n
      $\"Marketing$ <\/a><\/figure>\n\n\n\n
      La sindicaci\u00f3n de contenidos est\u00e1 consiguiendo que se publiquen previamente contenido reproducido<\/a> en otros sitios web. Esto beneficia tanto al creador de contenidos como al otro sitio. Expone el contenido del creador a un p\u00fablico m\u00e1s amplio, atrayendo potencialmente a nuevos clientes. Y el sitio que publica el contenido sindicado obtiene un contenido fresco e interesante que le ayuda a aumentar su visibilidad. <\/p>\n\n\n\n
      Para ser sindicado correctamente, el contenido reproducido debe destacar el hecho de que el art\u00edculo, infograf\u00eda, etc. tambi\u00e9n est\u00e1 publicado en otro sitio web. Ese resaltado debe dar la informaci\u00f3n relevante e incluir un enlace a donde se public\u00f3 originalmente el contenido. Tambi\u00e9n puede dar cr\u00e9dito al autor\/creador original. Por poner un ejemplo:<\/p>\n\n\n\n
      Este art\u00edculo apareci\u00f3 originalmente en el blog de memberpress.com:<\/em><\/p>\n\n\n\n
      \n
      C\u00f3mo proteger contenidos en funci\u00f3n de funciones y capacidades con MemberPress<\/a><\/blockquote><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si decide sindicar contenido en el blog de su sitio de afiliaci\u00f3n, es fundamental que le atribuya la autor\u00eda, no s\u00f3lo por una cuesti\u00f3n de derechos de autor y buena etiqueta, sino tambi\u00e9n para evitar que se califique como contenido duplicado. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\"><img decoding=\"async\" width=\"900\" height=\"680\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\" alt=\"Ilustraci\u00f3n de prueba A\/B con robot\" class=\"wp-image-52558\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png 900w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-300x227.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-768x580.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-225x170.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-813x614.png 813w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-686x518.png 686w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-156x118.png 156w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Cortes\u00eda de la imagen: Seobility<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Dangers_of_Duplicate_Content\"><\/span>Los peligros del contenido duplicado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A los motores de b\u00fasqueda, y especialmente a Google, no les gusta el contenido duplicado. Los algoritmos y robots utilizados por los motores de b\u00fasqueda ven el contenido duplicado como una forma de plagio, y la clasificaci\u00f3n SEO de cualquier p\u00e1gina que consideren duplicada sufrir\u00e1 como resultado. Esto puede ocurrir incluso cuando se crean dos dominios similares con contenido id\u00e9ntico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay varias situaciones en las que puede producirse una duplicaci\u00f3n de contenidos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u00e1ginas web para imprimir<\/li>\n\n\n\n<li>Tiendas de comercio electr\u00f3nico en las que los productos tienen m\u00e1s de una URL vinculada<\/li>\n\n\n\n<li>Foros u otros canales en los que las p\u00e1ginas est\u00e9n optimizadas para el acceso desde dispositivos m\u00f3viles.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la mayor\u00eda de los contenidos duplicados se producen de forma no intencionada, hay casos en los que las empresas duplican deliberadamente algunos contenidos para intentar manipular las clasificaciones de los motores de b\u00fasqueda a su favor. Si Google cree que esto est\u00e1 ocurriendo, puede penalizar el sitio en sus clasificaciones o, en algunos casos, eliminar ese sitio por completo de los resultados de b\u00fasqueda. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Avoid_Duplicate_Content_Issues\"><\/span>C\u00f3mo evitar los problemas de contenido duplicado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para asegurarse de que el contenido sindicado no se etiqueta como duplicado en sus propios dominios y plataformas, debe hacer algo llamado <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canonizaci\u00f3n<\/a>. Se trata de un proceso en el que se consolidan m\u00e1s de una URL que conducen al mismo contenido o diferentes p\u00e1ginas con id\u00e9ntico contenido. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proceso consiste en que usted o Google elijan una URL espec\u00edfica como la versi\u00f3n can\u00f3nica (la que rastrear\u00e1n principalmente sus robots de b\u00fasqueda) y las dem\u00e1s URL como duplicados que se rastrear\u00e1n con menos frecuencia, si es que se rastrean. Existen varias razones por las que desea que sus resultados se centren en esa \u00fanica URL can\u00f3nica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Puede que s\u00f3lo quiera que aparezca una URL en las b\u00fasquedas y que la gente acceda a los productos y servicios a trav\u00e9s de esa URL.<\/li>\n\n\n\n<li>Si su contenido est\u00e1 sindicado en otros sitios, querr\u00e1 que los enlaces de otras p\u00e1ginas vayan directamente a su URL preferida. <\/li>\n\n\n\n<li>Mejores m\u00e9tricas. Con las URL duplicadas, no se obtiene una instant\u00e1nea ideal del rendimiento de un producto concreto. <\/li>\n\n\n\n<li>Reducci\u00f3n del tiempo de rastreo. Lo mejor es que los robots de Google se centren en las p\u00e1ginas nuevas o revisadas en lugar de perder el tiempo con URL m\u00faltiples y duplicadas. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Content_Syndication_a_Good_Idea\"><\/span>\u00bfPor qu\u00e9 es buena idea sindicar contenidos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\"><img decoding=\"async\" width=\"960\" height=\"650\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\" alt=\"marketing en redes sociales nube de palabras\" class=\"wp-image-52964\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-768x520.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-251x170.png 251w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-840x569.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-700x474.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-156x106.png 156w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_syndicate_your_content\"><\/span>\u00bfPor qu\u00e9 sindicar sus contenidos?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Independientemente del tipo de contenido que produzca, desde entradas de blog hasta im\u00e1genes e infograf\u00edas, su objetivo es que ese contenido sea le\u00eddo por el mayor n\u00famero de personas posible. Por ejemplo, un creador de cursos de fotograf\u00eda en l\u00ednea podr\u00eda querer compartir un <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">gran portafolio fotogr\u00e1fico<\/a> con la esperanza de atraer a m\u00e1s estudiantes. Con cualquier <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">sitio web para miembros<\/a>Aumentar la audiencia del blog incrementa las posibilidades de atraer a nuevos miembros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A menos que su sitio ya tenga una gran cantidad de visitas \u00fanicas diarias, su contenido no ser\u00e1 visto por una gran audiencia si se encuentra en una sola p\u00e1gina web. Los profesionales del marketing se enfrentan a este problema cada vez que <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">examinar las m\u00e9tricas pertinentes<\/a>. Su gran contenido no recibe suficientes visitas, lo que significa que no hay suficientes personas que compren el producto o servicio asociado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La sindicaci\u00f3n de contenidos es una forma rentable de solucionar ese problema, impulsando la notoriedad de su marca o producto, mejorando su clasificaci\u00f3n y rendimiento SEO y, en \u00faltima instancia, impulsando a m\u00e1s clientes a realizar una compra. Conseguir que su contenido se reproduzca en un gran n\u00famero de sitios y plataformas relevantes abre su contenido a un p\u00fablico mucho m\u00e1s amplio que antes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_syndicate_others_content_on_your_membership_site\"><\/span>\u00bfPor qu\u00e9 sindicar el contenido de otros en su sitio de afiliaci\u00f3n?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como ya se ha mencionado, la sindicaci\u00f3n beneficia tanto al creador del contenido como al sitio que lo sindica. Esto se debe a que, cuando publica contenido externo en su sitio, est\u00e1 ganando potencialmente la audiencia del creador del contenido y benefici\u00e1ndose de su reputaci\u00f3n. Ni que decir tiene, por tanto, que la clave est\u00e1 en sindicar \u00fanicamente contenidos de fuentes de alta calidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Syndicate_Your_Content\"><\/span>C\u00f3mo sindicar su contenido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que sepas que quieres sindicar tu contenido, tienes que decidir c\u00f3mo lo sindicar\u00e1s. Obviamente, quieres que tu contenido est\u00e9 en plataformas que sean relevantes para el tema. No tiene mucho sentido tener un art\u00edculo sobre <a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">Interfono VoIP<\/a> en un sitio web de fontaner\u00eda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La relevancia es clave porque, al igual que las empresas utilizan continuamente distintos tipos de aplicaciones web para seguir siendo relevantes, los consumidores visitan continuamente varios sitios para obtener informaci\u00f3n y mantenerse informados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen dos v\u00edas principales: la sindicaci\u00f3n de pago y la sindicaci\u00f3n gratuita. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paid_Syndication\"><\/span>Sindicaci\u00f3n de pago<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de las grandes empresas que recurren a la sindicaci\u00f3n optan por un h\u00edbrido de publicaci\u00f3n de pago y gratuita. La sindicaci\u00f3n de pago funciona de forma muy parecida a los anuncios de pago. Usted fija un presupuesto, identifica su principal objetivo demogr\u00e1fico y el coste por clic y, a continuaci\u00f3n, su anfitri\u00f3n presenta su art\u00edculo u otro contenido a sus lectores\/espectadores con ese important\u00edsimo enlace a su sitio o curso en l\u00ednea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por suerte para los vendedores, el proceso de sindicaci\u00f3n de pago es bastante f\u00e1cil hoy en d\u00eda. Hay dos grandes sitios web que le ayudar\u00e1n, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> y <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. As\u00ed, hacer llegar su contenido a ese p\u00fablico m\u00e1s amplio s\u00f3lo requiere unos pocos clics. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que hay que se\u00f1alar aqu\u00ed es que la sindicaci\u00f3n de pago puede no aumentar su clasificaci\u00f3n SEO. Pero lo que s\u00ed puede hacer es llevar su contenido a los sitios web m\u00e1s importantes y a las enormes audiencias potenciales a las que sirven. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Syndication\"><\/span>Sindicaci\u00f3n gratuita<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\"><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\" alt=\"azulejos de letras\" class=\"wp-image-52967\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-156x117.png 156w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A todos nos gustan las cosas gratis, y la sindicaci\u00f3n no es diferente. Lo mejor de la sindicaci\u00f3n gratuita es que no significa que tengas que sacrificar la calidad de ninguna manera. En <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">las mejores herramientas de colaboraci\u00f3n para crear contenidos<\/a> tambi\u00e9n puede permitirle identificar objetivos potenciales para la sindicaci\u00f3n gratuita de los contenidos que cree. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay cuatro lugares principales en los que puede sindicar sus contenidos sin costes a\u00f1adidos:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Sitios web m\u00e1s grandes<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La ventaja de reproducir tu contenido en un sitio m\u00e1s grande es que amplificas tu alcance, por lo que m\u00e1s gente leer\u00e1 el contenido que has creado. La desventaja es que si una persona puede leer todo el art\u00edculo en el sitio del anfitri\u00f3n, puede que no se sienta inclinada a hacer clic en su sitio web. Sin embargo, sigue siendo una buena forma de dar a conocer tu marca.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Posts\/Blogs invitados<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos sitios grandes prefieren el contenido original al reproducido, pero esto tambi\u00e9n puede jugar a su favor. Puede merecer la pena publicar nuevos contenidos como invitado y acceder a ese p\u00fablico m\u00e1s amplio. Tu contenido como invitado puede (si est\u00e1 permitido) contener enlaces a tus productos, y puedes (tambi\u00e9n si est\u00e1 permitido) sindicar ese contenido a tus propias plataformas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Sitios web m\u00e1s peque\u00f1os o similares<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">No siempre se trata de llegar a un p\u00fablico m\u00e1s amplio. Tambi\u00e9n puede ser beneficioso llegar a un p\u00fablico m\u00e1s espec\u00edfico. Esto puede funcionar especialmente bien si tratas temas especializados o de nicho. Puedes sindicar contenidos previamente publicados desde tus propias plataformas a sitios donde sabes que las audiencias tienen intereses similares.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Hazte notar con un gran contenido <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">No siempre se trata de ser proactivo. Si su contenido es informativo (por ejemplo, si contiene datos y cifras verificables, gr\u00e1ficos, infograf\u00edas, etc.), es posible que los sitios web se acerquen a usted. A menudo publicar\u00e1n s\u00f3lo una parte del art\u00edculo original, pero con un enlace a la fuente original. Aunque esta no es la forma habitual de sindicaci\u00f3n, consigue su objetivo original, que es ampliar el alcance de sus art\u00edculos y contenidos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Para llevar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La sindicaci\u00f3n de sus contenidos es la forma perfecta de ampliar su alcance. Si evita la trampa del contenido duplicado y se dirige siempre a sitios relevantes, la sindicaci\u00f3n puede atraer m\u00e1s clientes a su sitio sin que le cueste un dineral. Con tantas empresas compitiendo en el mercado, tener su contenido en varios sitios puede darle una verdadera ventaja competitiva. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con los sitios web de afiliaci\u00f3n, no se trata s\u00f3lo de seguir el ritmo de sus competidores, sino de intentar adelantarse a ellos. Y con la <a href=\"https:\/\/memberpress.com\/es\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">crecimiento del e-learning<\/a>la sindicaci\u00f3n de contenidos puede ser una forma de atraer a nuevos alumnos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas y los clientes son cada vez m\u00e1s expertos en tecnolog\u00eda. Los clientes pueden acceder a sus plataformas desde m\u00faltiples dispositivos, por lo que cuando su contenido est\u00e1 repartido en varios sitios, hay m\u00e1s posibilidades de que se ajuste a sus preferencias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo esto forma parte de un enfoque hol\u00edstico global en el que se reconoce la necesidad de mucho m\u00e1s que un \u00fanico enfoque miope, y en el que las empresas ahora atienden a sus clientes a trav\u00e9s de tantos canales variados como sea posible, incluyendo el uso de cosas como <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">IVR multinivel<\/a> y VoIP empresarial para el servicio de atenci\u00f3n al cliente. 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Y no olvides suscribirte en el recuadro de abajo.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Back in 1996, Bill Gates wrote an article entitled “Content is King”. He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. 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