A pesar de que el Coronavirus oblig\u00f3 a muchas peque\u00f1as empresas a cerrar sus puertas, los vendedores en l\u00ednea siguen prosperando en las ventas de comercio electr\u00f3nico. A finales de 2020, las ventas en l\u00ednea aumentaron 44%, ya que los consumidores gastaron m\u00e1s de 1.000 millones de euros al a\u00f1o. $861,12 mil millones<\/a>. Seg\u00fan los expertos, estas cifras no har\u00e1n m\u00e1s que aumentar.<\/p>

QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>

Stripe Checkout a\u00f1ade compatibilidad con Apple Pay y Google Pay Digital Wallet<\/a>
- \u00bfQu\u00e9 son los monederos digitales?<\/a><\/li>
- Ventajas de Apple Pay para el consumidor<\/a><\/li>
- Ventajas de Google Pay para el consumidor<\/a><\/li><\/ul><\/li>
- Aumente las ventas de su sitio de afiliaci\u00f3n con Apple Pay y Google Pay<\/a>
  - Compatible con m\u00f3viles<\/a><\/li>
  - Cajas m\u00e1s r\u00e1pidas<\/a><\/li><\/ul><\/li>
  - A\u00fan m\u00e1s ventajas<\/a>
    - Seguridad reforzada<\/a><\/li>
    - Pago con marca<\/a><\/li><\/ul><\/li>
    - C\u00f3mo a\u00f1adir Stripe Checkout a su sitio MemberPress<\/a><\/li>
    - C\u00f3mo habilitar Apple Pay y Google Pay en Stripe<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
      En 2023, comercio electr\u00f3nico al por menor<\/a> se espera que aumente de 14,1% a 22%, con un n\u00famero de compradores en l\u00ednea<\/a> alcanzando los 278,33 millones. \u00a1Eso supone el 91% de la poblaci\u00f3n estadounidense!<\/p>\n\n\n\n
      Por eso nunca ha sido tan importante contar con una pasarela de pago s\u00f3lida para tu sitio web de suscripciones.<\/p>\n\n\n\n
      Los compradores avispados act\u00faan con extrema precauci\u00f3n a la hora de comprar por Internet, como es l\u00f3gico. Muchos se esfuerzan al m\u00e1ximo para comprobar si una p\u00e1gina web es segura y as\u00ed evitar el fraude con tarjetas de cr\u00e9dito, el robo de identidad y las estafas. <\/p>\n\n\n\n
      Como propietario de un negocio en l\u00ednea, es tu responsabilidad ofrecer una pasarela de pago fiable en la que tus miembros puedan confiar para que sus m\u00e9todos de pago sean sencillos, seguros y est\u00e9n protegidos.<\/p>\n\n\n\n
      Afortunadamente, nuestra nueva actualizaci\u00f3n de integraci\u00f3n de cuentas de Stripe ha hecho que esto sea pan comido. Nos complace anunciar que nuestro actual <\/strong>Pago con Stripe<\/strong><\/a> \u00a1plugin ya es compatible con Apple Pay y Google Pay! <\/strong><\/p>\n\n\n\n
      MemberPress es uno de los pocos plugins de gesti\u00f3n de suscripciones que ha logrado integrar con \u00e9xito las funciones de Apple Pay y Google Pay de Stripe. <\/p>\n\n\n\n
      <\/span>Stripe Checkout a\u00f1ade compatibilidad con Apple Pay y Google Pay Digital Wallet<\/span><\/h2>\n\n\n\n $\"P\u00e1gina$ <\/a><\/figure>\n\n\n\n
      Stripe<\/a> es un MemberPress favorito<\/a> cuando se trata de pasarelas de pago con tarjeta de cr\u00e9dito. Al ser un procesador de pagos online totalmente integrado, Stripe ofrece m\u00faltiples productos de pago para cobrar pagos \u00fanicos y recurrentes de forma segura, protegida y sencilla. <\/p>\n\n\n\n
      Stripe tambi\u00e9n ayuda con la facturaci\u00f3n, la financiaci\u00f3n, la gesti\u00f3n de gastos, la protecci\u00f3n contra el fraude y mucho m\u00e1s.<\/p>\n\n\n\n
      Hasta ahora, los usuarios de MemberPress Stripe s\u00f3lo pod\u00edan aceptar pagos con tarjeta de cr\u00e9dito y d\u00e9bito. Aunque este m\u00e9todo es est\u00e1ndar y eficiente, puede ser un proceso lento para los clientes.<\/p>\n\n\n\n
      La creciente popularidad de carteras digitales como Apple Pay y Google Pay ha agilizado la experiencia de compra en general. <\/p>\n\n\n\n
      <\/span>\u00bfQu\u00e9 son los monederos digitales? <\/span><\/h3>\n\n\n\n
      Los monederos digitales permiten a los usuarios almacenar digitalmente la informaci\u00f3n de sus tarjetas de cr\u00e9dito y d\u00e9bito<\/strong>. Aunque el software de monedero digital suele descargarse como aplicaci\u00f3n m\u00f3vil, tambi\u00e9n puede almacenarse en un ordenador port\u00e1til o personal.<\/p>\n\n\n\n
      Este m\u00e9todo de pago ofrece una forma r\u00e1pida y c\u00f3moda de pagar. En lugar de tener que introducir manualmente sus datos de facturaci\u00f3n, los clientes pueden optar por utilizar un monedero digital para un proceso de compra mucho m\u00e1s r\u00e1pido y seguro. <\/p>\n\n\n\n
      <\/span>Ventajas de Apple Pay para el consumidor<\/span><\/h3>\n\n\n\n
      $\"Logotipo$ <\/a><\/figure>\n<\/div>\n\n\n
      Apple Pay permite a los clientes pagar utilizando los m\u00e9todos de pago almacenados en sus dispositivos Apple Pay, es decir, el iPhone, el iPad, el iMac o cualquier dispositivo que utilice el sistema operativo iOS. <\/p>\n\n\n\n
      Con Apple Pay, los usuarios pueden:<\/p>\n\n\n\n
      \n
      Gana recompensas.<\/strong> Los usuarios de Apple Pay reciben 2% de cashback con las transacciones diarias.<\/li>\n\n\n\n
      Transferir dinero.<\/strong> Los usuarios de Apple Pay pueden enviar y recibir dinero de familiares y amigos, e incluso compartir gastos con otras personas. <\/li>\n\n\n\n
      Active la seguridad biom\u00e9trica. <\/strong>Los usuarios de Apple Pay pueden proteger sus datos financieros resguardando el contenido tras un esc\u00e1ner facial y un lector de huellas dactilares.<\/li>\n\n\n\n
      Si\u00e9ntete seguro.<\/strong> Los n\u00fameros de las tarjetas de cr\u00e9dito nunca se almacenan en un dispositivo ni en los servidores de Apple Pay. En su lugar, Apple Pay utiliza un n\u00famero espec\u00edfico para cada dispositivo y un c\u00f3digo de transacci\u00f3n \u00fanico. Adem\u00e1s, Apple Pay no conserva la informaci\u00f3n de las transacciones: estas se mantienen entre el usuario, el comerciante o desarrollador y el banco.<\/li>\n<\/ul>\n\n\n\n
      \n\n $\"memberpress$ <\/a>\n<\/div><\/div>\n\n\n\n
      \n
      $\"Logotipo$ <\/a><\/figure>\n<\/div>\n\n\n
      <\/span>Ventajas de Google Pay para el consumidor <\/span><\/h3>\n\n\n\n
      Google Pay es un poco m\u00e1s vers\u00e1til en comparaci\u00f3n con Apple Pay. Los usuarios pueden pagar con cualquier dispositivo que tenga sus m\u00e9todos de pago de Google Pay guardados.<\/p>\n\n\n\n
      Con Google Pay, los usuarios disfrutan de:<\/p>\n\n\n\n
      \n
      Recompensas Cashback.<\/strong> Los usuarios de Google Pay pueden obtener devoluciones en efectivo en las compras comerciales cotidianas.<\/li>\n\n\n\n
      Transferencias de dinero.<\/strong> Los usuarios de Google Pay pueden enviar dinero a familiares y amigos, as\u00ed como solicitar dinero en privado para gastos divididos.<\/li>\n\n\n\n
      Conexiones empresariales. <\/strong>Los usuarios de Google Pay pueden <\/strong>hacer un seguimiento de sus gastos en los comercios en los que compra con frecuencia. La plataforma tambi\u00e9n guarda las tarjetas de fidelidad y de regalo de los comercios.<\/li>\n\n\n\n
      Seguridad.<\/strong> Google Pay utiliza un n\u00famero de cuenta virtual en lugar de la informaci\u00f3n personal de la tarjeta de cr\u00e9dito. Otras medidas de seguridad son la autenticaci\u00f3n, el cifrado de las transacciones y la protecci\u00f3n contra el fraude.<\/li>\n<\/ul>\n\n\n\n
      En una sociedad sin contacto, cada vez son m\u00e1s las empresas que se acomodan a la 51% de personas que utilizan monederos digitales<\/a>. Y tiene sentido. Los monederos digitales son considerablemente m\u00e1s beneficiosos para la experiencia de compra en l\u00ednea. <\/p>\n\n\n\n
      Las empresas en l\u00ednea se est\u00e1n beneficiando de las ventajas y la comodidad general de los monederos digitales para aumentar las ventas en el comercio electr\u00f3nico y vencer el abandono de carritos. <\/p>\n\n\n\n
      <\/span>Aumente las ventas de su sitio de afiliaci\u00f3n con Apple Pay y Google Pay <\/span><\/h2>\n\n\n\n
      Las empresas en l\u00ednea pierden m\u00e1s de $18.000 millones cada a\u00f1o debido a abandono del carrito<\/a>.<\/p>\n\n\n\n
      Al habilitar Apple Pay y Google Pay en tu sitio web, podr\u00e1s mejorar la experiencia general de tus usuarios gracias a un proceso de pago m\u00e1s r\u00e1pido y c\u00f3modo. <\/p>\n\n\n\n
      <\/span>Compatible con m\u00f3viles <\/span><\/h3>\n\n\n\n
      Quiz\u00e1s el mayor reto al que se enfrentan los profesionales del marketing online es el bajo \u00edndice de conversi\u00f3n m\u00f3vil. Seg\u00fan Truelist<\/a>, la tasa media de abandono de carritos en m\u00f3viles es del 85,65%<\/strong>. Hay varias razones que lo explican: menor accesibilidad, pantalla m\u00e1s peque\u00f1a, reticencia de los clientes, etc.<\/p>\n\n\n\n
      Las funciones de acomodaci\u00f3n m\u00f3vil de Apple Pay y Google Pay mejoran la experiencia de compra m\u00f3vil al mostrar una p\u00e1gina de pago clara y f\u00e1cil de navegar.<\/p>\n\n\n\n
      Sus socios pueden optar simplemente por la opci\u00f3n Apple Pay o Google Pay y, con un solo clic, comprar un producto con confianza y sin tener que levantarse de su asiento.<\/p>\n\n\n\n
      $\"Vistas$ <\/a>
      Vistas m\u00f3viles de Apple Pay y Google Pay<\/figcaption><\/figure>\n\n\n\n
      Los minoristas en l\u00ednea que habilitan carteras digitales ven una media de tres veces m\u00e1s conversiones de carritos m\u00f3viles<\/a>.<\/strong><\/p>\n\n\n\n
      <\/span>Cajas m\u00e1s r\u00e1pidas <\/span><\/h3>\n\n\n\n
      Casi 30% de los consumidores no completan una compra debido a un largo y complicado<\/a> proceso de pago.<\/p>\n\n\n\n
      Antes, cuando un socio quer\u00eda comprar su pr\u00f3ximo contenido del curso<\/a>, primero tendr\u00edan que buscar su cartera. Despu\u00e9s, tendr\u00edan que sacar su tarjeta de cr\u00e9dito o d\u00e9bito e introducir su largo n\u00famero de tarjeta (probablemente varias veces debido a esos molestos errores al teclear).<\/p>\n\n\n\n
      A continuaci\u00f3n, tendr\u00edan que introducir sus datos bancarios antes de poder finalizar la compra. \u00a1Qu\u00e9 agotador!<\/em> Ahora, con Apple Pay y Google Pay, tus socios pueden pagar con solo unos clics. <\/p>\n\n\n\n
      Al llegar a la p\u00e1gina de pago de MemberPress, los usuarios pueden optar por pagar utilizando su cuenta de Apple Pay o Google Pay a trav\u00e9s de Stripe Checkout. Con un solo clic, se les redirigir\u00e1 a su cuenta de Stripe, donde ya aparecer\u00e1 rellenada toda su informaci\u00f3n. <\/p>\n\n\n\n
      $\"Vista$ <\/a>
      Vista de escritorio de Apple Pay <\/figcaption><\/figure>\n\n\n\n
      $\"Vista$ <\/a>
      Vista de escritorio de Google Pay <\/figcaption><\/figure>\n\n\n\n
      Tras confirmar su pago en Stripe Checkout, el miembro ser\u00e1 redirigido de nuevo a su MemberPress Gracias<\/em> p\u00e1gina. <\/p>\n\n\n\n
      <\/span>A\u00fan m\u00e1s ventajas <\/span><\/h2>\n\n\n\n<\/span>Seguridad reforzada <\/span><\/h3>\n\n\n\n
      Ya hemos hablado de las funciones de seguridad avanzadas de Apple Pay y Google Pay. Dado que estas carteras digitales funcionan a trav\u00e9s de los servidores seguros de Stripe, tanto tu informaci\u00f3n financiera confidencial como la de tus socios est\u00e1 a\u00fan mejor protegida.<\/p>\n\n\n\n
      Stripe es un proveedor de servicios PCI certificado de nivel 1, el nivel de certificaci\u00f3n m\u00e1s estricto del sector de los pagos. Todas las transacciones a trav\u00e9s de Stripe son Capa de sockets seguros<\/a> (SSL\/TLS), y los n\u00fameros de las tarjetas de cr\u00e9dito se almacenan de forma segura en un formato cifrado. <\/p>\n\n\n\n
      Con nuestro proceso de pago Stripe mejorado, te unir\u00e1s a las innumerables empresas, entre las que se incluyen Amazon, Pinterest, Slack<\/a>, y Zoom, que conf\u00edan en Stripe Checkout para todas las necesidades de facturaci\u00f3n de sus empresas. <\/p>\n\n\n\n
      <\/span>Pago con marca <\/span><\/h3>\n\n\n\n
      El proceso de pago personalizable de Stripe garantiza la visibilidad de la marca desde el momento en que un cliente empieza a comprar en tu p\u00e1gina web hasta el mensaje final de confirmaci\u00f3n del pago.<\/p>\n\n\n\n
      Puedes subir el logotipo de tu empresa y elegir una combinaci\u00f3n de colores que se ajuste a la identidad de tu marca. Tambi\u00e9n puedes publicar las pol\u00edticas de tu empresa para incluir tu informaci\u00f3n de contacto, las condiciones de pago, los procedimientos de devoluci\u00f3n y mucho m\u00e1s. <\/p>\n\n\n\n
      $\"Personalizaci\u00f3n$ <\/a>
      En Stripe Checkout, puedes elegir entre una gran variedad de combinaciones de colores para que las p\u00e1ginas de Apple Pay y Google Pay se adapten a la marca de tu negocio. <\/figcaption><\/figure>\n\n\n\n
      <\/span>C\u00f3mo a\u00f1adir Stripe Checkout a su sitio MemberPress<\/span><\/h2>\n\n\n\n
      Stripe Checkout es una pasarela de pago gratuita para nuestros MemberPress B\u00e1sico, Plus o Pro<\/a> planes. Si a\u00fan no tienes una cuenta de Stripe, tendr\u00e1s que crear una aqu\u00ed<\/a>.<\/p>\n\n\n\n
      \n
      Vaya a MemberPress > Configuraci\u00f3n > Pagos<\/em> p\u00e1gina y a\u00f1ade una nueva pasarela de pago. O BIEN, si est\u00e1s actualizando tu Stripe Checkout ya existente, pasa directamente al paso 8 que aparece a continuaci\u00f3n. <\/li>\n\n\n\n
      Haga clic en el icono azul Conectar con Stripe<\/em> bot\u00f3n.<\/li>\n\n\n\n
      Autentique su cuenta MemberPress introduciendo su nombre de usuario y contrase\u00f1a<\/a>.<\/li>\n\n\n\n
      A continuaci\u00f3n, se te redirigir\u00e1 para que inicies sesi\u00f3n en tu cuenta de Stripe. Si a\u00fan no has iniciado sesi\u00f3n en Stripe, haz clic en Iniciar sesi\u00f3n<\/em> en la esquina superior derecha.<\/li>\n\n\n\n
      Seleccione su cuenta de Stripe y haga clic en el bot\u00f3n Conectar mi cuenta Stripe<\/em> bot\u00f3n.<\/li>\n\n\n\n
      Nota: Si tu cuenta Stripe a\u00fan no se ha configurado por completo ni se ha activado para el \u201cmodo en directo\u201d, no podr\u00e1s conectarte hasta que hayas verificado tu cuenta.<\/li>\n\n\n\n
      Despu\u00e9s de conectarte, ser\u00e1s redirigido de nuevo a tu panel de control MemberPress.<\/li>\n\n\n\n
      Localice su nueva pasarela Stripe en los Ajustes de MemberPress y marque la casilla Activar Stripe Checkout<\/em> casilla de verificaci\u00f3n.<\/li>\n\n\n\n
      Guarda los ajustes del MemberPress.<\/li>\n<\/ol>\n\n\n\n
      \u00a1Ya est\u00e1! Has a\u00f1adido (o actualizado) con \u00e9xito Stripe Checkout. <\/p>\n\n\n\n
      Para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo configurar su sitio MemberPress con Stripe Checkout, eche un vistazo a nuestros documentos de apoyo a la integraci\u00f3n de Stripe Checkout<\/a>.<\/p>\n\n\n\n
      Para ver un magn\u00edfico tutorial sobre el uso de Stripe con MemberPress, consulte nuestro \u00faltimo v\u00eddeo:<\/p>\n\n\n\n
      \n
      <\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-enable-apple-pay-and-google-pay-in-stripe\"><span class=\"ez-toc-section\" id=\"How_to_Enable_Apple_Pay_and_Google_Pay_in_Stripe\"><\/span>C\u00f3mo habilitar Apple Pay y Google Pay en Stripe <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comience a aceptar Apple Pay y Google Pay en su sitio de membres\u00eda hoy mismo con la ayuda de estos documentos de soporte de Stripe: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo a\u00f1adir Apple Pay a su cuenta de Stripe, por favor <a href=\"https:\/\/support.stripe.com\/questions\/enable-apple-pay-on-your-stripe-account\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">visite esta p\u00e1gina<\/a>.<\/li>\n\n\n\n<li>Para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo a\u00f1adir Google Pay a su cuenta de Stripe, consulte <a href=\"https:\/\/stripe.com\/docs\/google-pay\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">visite esta p\u00e1gina<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre la nueva integraci\u00f3n de la cuenta de Stripe? \u00a1H\u00e1ganoslo saber en los comentarios!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de suscribirte a nuestro bolet\u00edn en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> \u00a1a tu derecha!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>In spite of the Coronavirus forcing many small businesses to close their doors, online marketers continue to thrive in ecommerce sales. By the end of 2020, online sales were up 44% as consumers spent over $861.12 billion. Experts say these numbers will only go up from here. By 2023, ecommerce retail is expected to rise [\u2026]<\/p>\n","protected":false},"author":50505,"featured_media":26365,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[19,5],"tags":[841,843,842,840,844],"class_list":["post-26342","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-releases","tag-apple-pay","tag-digital-wallets","tag-google-pay","tag-payment-gateways","tag-stripe-checkout","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta 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