Afortunadamente, hay formas de equilibrar los ingresos que llegan a su empresa con el dinero que sale de ella. <\/p>\n\n\n\n

Con algunos consejos sencillos y las mejores pr\u00e1cticas, puede evitar problemas de liquidez y convertir su sitio web de afiliaci\u00f3n en un operador \u00e1gil y fluido.<\/p>\n\n\n\n

In this article, we\u2019ll explore what cash flow is and why it\u2019s important. We\u2019ll then share three ways to improve your cash flow and make sure that a shortfall of funds doesn\u2019t ruin all your hard work. Let\u2019s get started!<\/p>\n\n\n\n

Comprender el flujo de caja (y por qu\u00e9 es importante para su sitio web de afiliaci\u00f3n)<\/h2>\n\n\n\n
El flujo de caja es el movimiento de dinero dentro y fuera de una empresa.<\/strong> Contabiliza sus ingresos, as\u00ed como sus costes de explotaci\u00f3n, tales como alojamiento web<\/a>gastos de marketing y salarios de los empleados.<\/p>\n\n\n\n
A flujo de caja positivo<\/strong> significa que m\u00e1s dinero entra en tu negocio<\/strong> que salir. En este escenario, sus activos l\u00edquidos aumentan y su sitio de afiliaci\u00f3n puede considerarse un \u00e9xito. <\/p>\n\n\n\n
$\"Choca$ <\/figure>\n\n\n\n
Esto le coloca en una posici\u00f3n s\u00f3lida para hacer crecer su negocio en Internet. Por ejemplo, puede invertir en nuevas campa\u00f1as de marketing y publicidad, contratar m\u00e1s empleados o actualizar su plan de alojamiento.<\/p>\n\n\n\n
A flujo de caja negativo<\/strong> indica que su disminuyen los activos l\u00edquidos<\/strong>. While it may be tempting to focus on the inflow of cash, it\u2019s important to look at the bigger picture. Puedes estar generando muchos ingresos y todav\u00eda <\/em>tienen un flujo de caja negativo<\/strong>. <\/p>\n\n\n\n
$\"oficina$ <\/figure>\n\n\n\n
El flujo de caja negativo suele deberse a gasto excesivo<\/strong>. Por ejemplo, es posible que haya contratado a m\u00e1s empleados de los que realmente necesita, o que est\u00e9 pagando por herramientas premium y no las utilice en toda su extensi\u00f3n.<\/p>\n\n\n\n
Aprender a mejorar el flujo de caja de su sitio de afiliaci\u00f3n le permitir\u00e1 asegurarse de que todos sus gastos est\u00e1n cubiertos para que pueda centrarse en el crecimiento.<\/p>\n\n\n\n
C\u00f3mo mejorar r\u00e1pidamente el flujo de caja de su sitio de afiliaci\u00f3n (3 consejos clave)<\/h2>\n\n\n\n
La gesti\u00f3n de la tesorer\u00eda es esencial para el \u00e9xito de una empresa. Puede que su sitio web de afiliaci\u00f3n sea rentable, pero una mala gesti\u00f3n de la tesorer\u00eda puede hacerle pasar apuros para pagar las facturas. Aqu\u00ed tienes tres formas sencillas de crear un flujo de caja positivo.<\/p>\n\n\n\n
<\/span>1. Analice sus precios y ciclos de pago<\/span><\/h3>\n\n\n\n
It\u2019s pretty common for sitios de afiliaci\u00f3n<\/a> ofrecer m\u00faltiples ciclos de pago, por ejemplo, suscripciones mensuales y anuales<\/a>. To encourage signups, it\u2019s also smart to create a gama de suscripciones<\/a> con tarifas que se adaptan a diferentes presupuestos y necesidades:<\/p>\n\n\n
\n
$\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
To balance your outgoing and incoming funds, you\u2019ve got to consider all of this information into your financial planning. <\/p>\n\n\n\n
Previsi\u00f3n precisa del flujo de caja<\/strong> le ayudar\u00e1 a asegurarse de que dispone de dinero suficiente para pagar sus facturas. Esto puede suponer la diferencia entre hacer crecer tu negocio o arruinarte.<\/p>\n\n\n\n
A mantenga una tesorer\u00eda saneada<\/a>Tambi\u00e9n puede experimentar con distintos modelos de pago y precios. Por ejemplo, podr\u00eda crear un nuevo nivel de afiliaci\u00f3n premium u ofrecer un descuento en las suscripciones anuales.<\/p>\n\n\n\n
Muchos sitios web de afiliaci\u00f3n tambi\u00e9n incentivan a los clientes a invertir en una suscripci\u00f3n anual compar\u00e1ndola cuidadosamente con el precio de una suscripci\u00f3n mensual. <\/p>\n\n\n\n
Si anima a los nuevos usuarios a acogerse a un plan de pago anual, puede aumentar inmediatamente su flujo de caja.<\/p>\n\n\n\n
Aunque puede resultar tentador suba sus precios<\/a>, this isn\u2019t guaranteed to improve cash flow for your membership site. Higher prices may result in fewer sales, which will have a negative impact on your income.<\/p>\n\n\n\n
Experimente con los precios y los ciclos de pago para encontrar el punto \u00f3ptimo que ofrezca los mejores beneficios.<\/p>\n\n\n\n
<\/span>2. Reduzca su tasa de bajas<\/span><\/h3>\n\n\n\n
El churn es la tasa a la que los clientes dejan de hacer negocios con su sitio de afiliaci\u00f3n. Esto puede implicar que los usuarios no renueven sus suscripciones<\/a>y a cancelar sus afiliaciones, o incluso a solicitar reembolsos.<\/p>\n\n\n\n
CHURN: La tasa a la que los clientes dejan de hacer negocios con su sitio.<\/p>\n\n\n\n
Seg\u00fan un estudio, la retenci\u00f3n de clientes es el principal motor de ingresos<\/a>. Si puede reduzca su tasa de rotaci\u00f3n<\/a> en tan s\u00f3lo 5%, podr\u00eda aumentar sus beneficios hasta en 95%, seg\u00fan estimaciones de Escuela de Negocios de Harvard<\/a>.<\/p>\n\n\n\n
Churn can occur when a customer loses interest in your brand. With so many sites to choose from, you\u2019ll need to work hard to mantenga el compromiso de sus afiliados<\/a> con su sitio.<\/p>\n\n\n\n
Los nuevos contenidos o funciones representan oportunidades para volver a atraer a los afiliados desinteresados. MemberPress<\/a> se integra con servicios de marketing por correo electr\u00f3nico<\/a> como ActiveCampaign<\/a> para que siempre pueda enviar una campa\u00f1a para llamar la atenci\u00f3n sobre nuevas ofertas interesantes:<\/p>\n\n\n\n
$\"activecampaign$ <\/a><\/figure>\n\n\n\n
Los estudios sugieren que los estadounidenses gastan m\u00e1s de cinco horas al d\u00eda<\/a> en sus bandejas de entrada personales y del trabajo. Un bombardeo de correo electr\u00f3nico puede ser una forma eficaz de reavivar el inter\u00e9s entre su p\u00fablico.<\/p>\n\n\n\n
Tambi\u00e9n desea supervisar la participaci\u00f3n de los afiliados<\/a>. Por ejemplo, haga un seguimiento de la frecuencia con la que la gente se conecta y de cu\u00e1ntos miembros est\u00e1n activos en sus perfiles. Identifique a los suscriptores que est\u00e1n perdiendo inter\u00e9s para que pueda tomar medidas para volver a captarlos. <\/p>\n\n\n\n
Tambi\u00e9n puede utilizar la segmentaci\u00f3n para dirigirse a clientes desinteresados<\/a> con campa\u00f1as de correo electr\u00f3nico adicionales.<\/p>\n\n\n\n
El servicio de atenci\u00f3n al cliente tambi\u00e9n influye en las tasas de rotaci\u00f3n. Casi 70% de churn<\/a> se produce debido a un mal servicio, pero el 91% de los clientes descontentos se ir\u00e1n sin quejarse. <\/p>\n\n\n\n
$\"Cliente$
Mantenga contentos a sus clientes para aumentar su fidelidad<\/figcaption><\/figure>\n\n\n\n
Para reducir las bajas debidas a un servicio deficiente, puede que tenga que ser proactivo y pedir a sus miembros que den su opini\u00f3n. Esto puede ayudarle a identificar problemas generales con su sitio de afiliaci\u00f3n, as\u00ed como usuarios espec\u00edficos que no est\u00e1n satisfechos con su rendimiento.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >>> C\u00f3mo reducir las cancelaciones de miembros en tu sitio de membres\u00eda (complemento MemberPress Cancel Override).<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-upsell-to-your-existing-members\"><\/span>3. Mejorar las ventas a los afiliados actuales<\/span><\/h3>\n\n\n\n<a href=\"https:\/\/memberpress.com\/es\/blog\/3-strategies-to-increase-the-success-of-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Venta a clientes existentes<\/a> es una forma eficaz de mejorar su cuenta de resultados aumentando su <a href=\"https:\/\/memberpress.com\/es\/blog\/customer-lifetime-value-vs-churn-rate-which-is-more-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">valor vitalicio del cliente (VVC)<\/a>. Es el beneficio neto aportado a lo largo de toda la relaci\u00f3n con un cliente.<\/p>\n\n\n\nSince there\u2019s an established relationship, selling to an existing customer is typically easier than converting new prospects. <\/p>\n\n\n\nEsto reduce significativamente los costes asociados a la venta, incluidos los gastos de marketing y publicidad. Este elevado rendimiento de la inversi\u00f3n (ROI)<\/strong> es una excelente noticia para su tesorer\u00eda.<\/p>\n\n\n\nComo propietario de un sitio de afiliaci\u00f3n, intente que los clientes actuales actualicen su suscripci\u00f3n. Otra posibilidad es ofrecerles una compra \u00fanica, como un libro electr\u00f3nico o <a href=\"https:\/\/memberpress.com\/es\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">curso en l\u00ednea<\/a>.<\/p>\n\n\n\nLa clave del \u00e9xito de una venta adicional es dirigirse al cliente adecuado en el momento oportuno. <\/p>\n\n\n\n\u00bfY qu\u00e9 mejor momento que la caja, cuando los clientes est\u00e1n de humor para regalarse una de sus suscripciones? <\/p>\n\n\n\nEl complemento MemberPress Order Bumps le permite hacer exactamente eso. <\/p>\n\n\n\n<div id=\"ad-55164\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-upsell-with-order-bumps\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Anuncio de venta con aumento de pedidos\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\nCon un solo clic, sus clientes pueden mejorar su pedido con m\u00e1s de sus incre\u00edbles productos y servicios. Ofrezca cosas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Afiliaciones<\/li>\n\n\n\n<li>Descargas digitales<\/li>\n\n\n\n<li>Sesiones de coaching<\/li>\n\n\n\n<li>Acceso VIP a la comunidad<\/li>\n\n\n\n<li>Productos f\u00edsicos<\/li>\n\n\n\n<li>Y mucho m\u00e1s.<\/li>\n<\/ul>\n\n\n\nIt\u2019s the membership site equivalent of \u201cdo you want fries with that?\u201d \u2013 a tried and true way to push up order value while also satisfying your customers\u2019 wants. It\u2019s win-win!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><\/span>Conclusi\u00f3n<\/span><\/h2>\n\n\n\nIf people are rushing to buy subscriptions to your membership site, then you\u2019re certainly heading in the right direction. However, cash flow problems have the potential to derail your success, and can even sink your business entirely.<\/p>\n\n\n\nThat\u2019s why it\u2019s good to bolster your success and improve cash flow for your membership site with these three tips:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Analice sus precios y ciclos de pago.<\/li>\n\n\n\n<li>Reduzca su tasa de rotaci\u00f3n.<\/li>\n\n\n\n<li>Aumente las ventas al cliente en el momento de la compra con Order Bumps. <\/li>\n<\/ol>\n\n\n\nWhat techniques do you use to boost your membership site\u2019s cash flow? Let us know in the comments section below!<\/p>\n\n\n\nSi te ha gustado este art\u00edculo, no dejes de seguirnos en <\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/strong><\/a>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/strong><\/a>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/strong><\/a>, <\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/strong><\/a>y <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/strong><\/a>\u00a1Y no olvides suscribirte en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> a su derecha.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"Word to the wise: If your membership site is generating healthy revenue, don\u2019t get complacent! It\u2019s not enough to simply turn a profit \u2013 you need to know how to improve cash flow to stay on top of expenses. Fortunately, there are ways to balance the revenue coming into your business with the money flowing [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":33092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[561],"class_list":{"0":"post-26736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-how-to-2","10":"tag-make-money","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Your membership site might be profitable, but poor cash flow can still leave you struggling to pay your bills. 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