Afortunadamente, hay formas de equilibrar los ingresos que llegan a su empresa con el dinero que sale de ella. <\/p>\n\n\n\n

Con algunos consejos sencillos y las mejores pr\u00e1cticas, puede evitar problemas de liquidez y convertir su sitio web de afiliaci\u00f3n en un operador \u00e1gil y fluido.<\/p>\n\n\n\n

En este art\u00edculo analizaremos qu\u00e9 es la tesorer\u00eda y por qu\u00e9 es importante. A continuaci\u00f3n, compartiremos tres formas de mejorar tu flujo de caja y asegurarnos de que un d\u00e9ficit de fondos no arruine todo tu duro trabajo. Pong\u00e1monos manos a la obra.<\/p>\n\n\n\n

<\/span>Comprender el flujo de caja (y por qu\u00e9 es importante para su sitio web de afiliaci\u00f3n)<\/span><\/h2>\n\n\n\n
El flujo de caja es el movimiento de dinero dentro y fuera de una empresa.<\/strong> Tiene en cuenta tanto tus ingresos como tus gastos de explotaci\u00f3n, como el alojamiento web, los gastos de marketing y los sueldos de los empleados.<\/p>\n\n\n\n
A flujo de caja positivo<\/strong> significa que m\u00e1s dinero entra en tu negocio<\/strong> que salir. En este escenario, sus activos l\u00edquidos aumentan y su sitio de afiliaci\u00f3n puede considerarse un \u00e9xito. <\/p>\n\n\n\n
$\"Choca$ <\/figure>\n\n\n\n
Esto le coloca en una posici\u00f3n s\u00f3lida para hacer crecer su negocio en Internet. Por ejemplo, puede invertir en nuevas campa\u00f1as de marketing y publicidad, contratar m\u00e1s empleados o actualizar su plan de alojamiento.<\/p>\n\n\n\n
A flujo de caja negativo<\/strong> indica que su disminuyen los activos l\u00edquidos<\/strong>. Aunque puede resultar tentador centrarse en la entrada de efectivo, es importante tener una visi\u00f3n de conjunto. Puedes estar generando muchos ingresos y todav\u00eda <\/em>tienen un flujo de caja negativo<\/strong>. <\/p>\n\n\n\n
$\"oficina$ <\/figure>\n\n\n\n
El flujo de caja negativo suele deberse a gasto excesivo<\/strong>. Por ejemplo, es posible que haya contratado a m\u00e1s empleados de los que realmente necesita, o que est\u00e9 pagando por herramientas premium y no las utilice en toda su extensi\u00f3n.<\/p>\n\n\n\n
Aprender a mejorar el flujo de caja de su sitio de afiliaci\u00f3n le permitir\u00e1 asegurarse de que todos sus gastos est\u00e1n cubiertos para que pueda centrarse en el crecimiento.<\/p>\n\n\n\n
<\/span>C\u00f3mo mejorar r\u00e1pidamente el flujo de caja de su sitio de afiliaci\u00f3n (3 consejos clave)<\/span><\/h2>\n\n\n\n
La gesti\u00f3n de la tesorer\u00eda es esencial para el \u00e9xito de una empresa. Puede que su sitio web de afiliaci\u00f3n sea rentable, pero una mala gesti\u00f3n de la tesorer\u00eda puede hacerle pasar apuros para pagar las facturas. Aqu\u00ed tienes tres formas sencillas de crear un flujo de caja positivo.<\/p>\n\n\n\n
<\/span>1. Analice sus precios y ciclos de pago<\/span><\/h3>\n\n\n\n
Es bastante com\u00fan que sitios de afiliaci\u00f3n<\/a> ofrecer m\u00faltiples ciclos de pago, por ejemplo, suscripciones mensuales y anuales<\/a>. Para fomentar las inscripciones, tambi\u00e9n es inteligente crear un gama de suscripciones<\/a> con tarifas que se adaptan a diferentes presupuestos y necesidades:<\/p>\n\n\n
\n
$\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
Para equilibrar tus entradas y salidas de fondos, tienes que tener en cuenta toda esta informaci\u00f3n en tu planificaci\u00f3n financiera. <\/p>\n\n\n\n
Previsi\u00f3n precisa del flujo de caja<\/strong> le ayudar\u00e1 a asegurarse de que dispone de dinero suficiente para pagar sus facturas. Esto puede suponer la diferencia entre hacer crecer tu negocio o arruinarte.<\/p>\n\n\n\n
A mantenga una tesorer\u00eda saneada<\/a>Tambi\u00e9n puede experimentar con distintos modelos de pago y precios. Por ejemplo, podr\u00eda crear un nuevo nivel de afiliaci\u00f3n premium u ofrecer un descuento en las suscripciones anuales.<\/p>\n\n\n\n
Muchos sitios web de afiliaci\u00f3n tambi\u00e9n incentivan a los clientes a invertir en una suscripci\u00f3n anual compar\u00e1ndola cuidadosamente con el precio de una suscripci\u00f3n mensual. <\/p>\n\n\n\n
Si anima a los nuevos usuarios a acogerse a un plan de pago anual, puede aumentar inmediatamente su flujo de caja.<\/p>\n\n\n\n
Aunque puede resultar tentador suba sus precios<\/a>Sin embargo, no est\u00e1 garantizado que esto mejore el flujo de caja de su sitio de afiliaci\u00f3n. Precios m\u00e1s altos pueden resultar en menos ventas, lo que tendr\u00e1 un impacto negativo en sus ingresos.<\/p>\n\n\n\n
Experimente con los precios y los ciclos de pago para encontrar el punto \u00f3ptimo que ofrezca los mejores beneficios.<\/p>\n\n\n\n
<\/span>2. Reduzca su tasa de bajas<\/span><\/h3>\n\n\n\n
El churn es la tasa a la que los clientes dejan de hacer negocios con su sitio de afiliaci\u00f3n. Esto puede implicar que los usuarios no renueven sus suscripciones<\/a>y a cancelar sus afiliaciones, o incluso a solicitar reembolsos.<\/p>\n\n\n\n
CHURN: La tasa a la que los clientes dejan de hacer negocios con su sitio.<\/p>\n\n\n\n
Seg\u00fan un estudio, la retenci\u00f3n de clientes es el principal motor de ingresos<\/a>. Si puede reduzca su tasa de rotaci\u00f3n<\/a> en tan s\u00f3lo 5%, podr\u00eda aumentar sus beneficios hasta en 95%, seg\u00fan estimaciones de Escuela de Negocios de Harvard<\/a>.<\/p>\n\n\n\n
La p\u00e9rdida de clientes puede producirse cuando un cliente pierde inter\u00e9s en su marca. Con tantos sitios entre los que elegir, tendr\u00e1 que trabajar duro para mantenga el compromiso de sus afiliados<\/a> con su sitio.<\/p>\n\n\n\n
Los nuevos contenidos o funciones representan oportunidades para volver a atraer a los afiliados desinteresados. MemberPress<\/a> se integra con servicios de marketing por correo electr\u00f3nico<\/a> como ActiveCampaign<\/a> para que siempre pueda enviar una campa\u00f1a para llamar la atenci\u00f3n sobre nuevas ofertas interesantes:<\/p>\n\n\n\n
$\"activecampaign$ <\/a><\/figure>\n\n\n\n
Los estudios sugieren que los estadounidenses gastan m\u00e1s de cinco horas al d\u00eda<\/a> en sus bandejas de entrada personales y del trabajo. Un bombardeo de correo electr\u00f3nico puede ser una forma eficaz de reavivar el inter\u00e9s entre su p\u00fablico.<\/p>\n\n\n\n
Tambi\u00e9n desea supervisar la participaci\u00f3n de los afiliados<\/a>. Por ejemplo, haga un seguimiento de la frecuencia con la que la gente se conecta y de cu\u00e1ntos miembros est\u00e1n activos en sus perfiles. Identifique a los suscriptores que est\u00e1n perdiendo inter\u00e9s para que pueda tomar medidas para volver a captarlos. <\/p>\n\n\n\n
Tambi\u00e9n puede utilizar la segmentaci\u00f3n para dirigirse a clientes desinteresados<\/a> con campa\u00f1as de correo electr\u00f3nico adicionales.<\/p>\n\n\n\n
El servicio de atenci\u00f3n al cliente tambi\u00e9n influye en las tasas de rotaci\u00f3n. Casi 70% de churn<\/a> se produce debido a un mal servicio, pero el 91% de los clientes descontentos se ir\u00e1n sin quejarse. <\/p>\n\n\n\n
$\"Cliente$
Mantenga contentos a sus clientes para aumentar su fidelidad<\/figcaption><\/figure>\n\n\n\n
Para reducir las bajas debidas a un servicio deficiente, puede que tenga que ser proactivo y pedir a sus miembros que den su opini\u00f3n. Esto puede ayudarle a identificar problemas generales con su sitio de afiliaci\u00f3n, as\u00ed como usuarios espec\u00edficos que no est\u00e1n satisfechos con su rendimiento.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VEA >>> C\u00f3mo reducir las cancelaciones de miembros en su sitio de afiliaci\u00f3n (Complemento MemberPress Cancel Override)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-upsell-to-your-existing-members\"><\/span>3. Mejorar las ventas a los afiliados actuales<\/span><\/h3>\n\n\n\n<a href=\"https:\/\/memberpress.com\/es\/blog\/3-strategies-to-increase-the-success-of-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Venta a clientes existentes<\/a> es una forma eficaz de mejorar su cuenta de resultados aumentando su <a href=\"https:\/\/memberpress.com\/es\/blog\/customer-lifetime-value-vs-churn-rate-which-is-more-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">valor vitalicio del cliente (VVC)<\/a>. Es el beneficio neto aportado a lo largo de toda la relaci\u00f3n con un cliente.<\/p>\n\n\n\nDado que existe una relaci\u00f3n establecida, vender a un cliente existente suele ser m\u00e1s f\u00e1cil que convertir a nuevos clientes potenciales. <\/p>\n\n\n\nEsto reduce significativamente los costes asociados a la venta, incluidos los gastos de marketing y publicidad. Este elevado rendimiento de la inversi\u00f3n (ROI)<\/strong> es una excelente noticia para su tesorer\u00eda.<\/p>\n\n\n\nComo propietario de un sitio de afiliaci\u00f3n, intente que los clientes actuales actualicen su suscripci\u00f3n. Otra posibilidad es ofrecerles una compra \u00fanica, como un libro electr\u00f3nico o <a href=\"https:\/\/memberpress.com\/es\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">curso en l\u00ednea<\/a>.<\/p>\n\n\n\nLa clave del \u00e9xito de una venta adicional es dirigirse al cliente adecuado en el momento oportuno. <\/p>\n\n\n\n\u00bfY qu\u00e9 mejor momento que la caja, cuando los clientes est\u00e1n de humor para regalarse una de sus suscripciones? <\/p>\n\n\n\nEl complemento MemberPress Order Bumps le permite hacer exactamente eso. <\/p>\n\n\n\n<div id=\"ad-55164\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-upsell-with-order-bumps\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Anuncio de venta con aumento de pedidos\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\nCon un solo clic, sus clientes pueden mejorar su pedido con m\u00e1s de sus incre\u00edbles productos y servicios. Ofrezca cosas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Afiliaciones<\/li>\n\n\n\n<li>Descargas digitales<\/li>\n\n\n\n<li>Sesiones de coaching<\/li>\n\n\n\n<li>Acceso VIP a la comunidad<\/li>\n\n\n\n<li>Productos f\u00edsicos<\/li>\n\n\n\n<li>Y mucho m\u00e1s.<\/li>\n<\/ul>\n\n\n\nEs el equivalente en los sitios de afiliaci\u00f3n al \"\u00bfquieres patatas fritas con eso?\". - una forma probada de aumentar el valor de los pedidos al tiempo que se satisfacen los deseos de los clientes. Todos salen ganando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><\/span>Conclusi\u00f3n<\/span><\/h2>\n\n\n\nSi la gente se apresura a comprar suscripciones a su sitio de afiliaci\u00f3n, sin duda va por buen camino. Sin embargo, los problemas de liquidez pueden hacer descarrilar tu \u00e9xito e incluso hundir por completo tu negocio.<\/p>\n\n\n\nPor eso es bueno reforzar su \u00e9xito y mejorar el flujo de caja de su sitio de afiliaci\u00f3n con estos tres consejos:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Analice sus precios y ciclos de pago.<\/li>\n\n\n\n<li>Reduzca su tasa de rotaci\u00f3n.<\/li>\n\n\n\n<li>Aumente las ventas al cliente en el momento de la compra con Order Bumps. <\/li>\n<\/ol>\n\n\n\n\u00bfQu\u00e9 t\u00e9cnicas utiliza para aumentar el flujo de caja de su sitio de afiliaci\u00f3n? H\u00e1znoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\nSi te ha gustado este art\u00edculo, no dejes de seguirnos en <\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/strong><\/a>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/strong><\/a>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/strong><\/a>, <\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/strong><\/a>y <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/strong><\/a>! Y no te olvides de suscribirte en el recuadro que hay arriba a la derecha.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"Word to the wise: If your membership site is generating healthy revenue, don’t get complacent! It’s not enough to simply turn a profit – you need to know how to improve cash flow to stay on top of expenses. Fortunately, there are ways to balance the revenue coming into your business with the money flowing […]<\/p>\n","protected":false},"author":76756,"featured_media":33092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[561],"class_list":["post-26736","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","tag-make-money","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Your membership site might be profitable, but poor cash flow can still leave you struggling to pay your bills. 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