{"id":2690,"date":"2014-06-19T21:59:05","date_gmt":"2014-06-19T21:59:05","guid":{"rendered":"https:\/\/memberpress.com\/?p=2690"},"modified":"2017-09-21T14:29:31","modified_gmt":"2017-09-21T20:29:31","slug":"using-google-authorship-to-boost-your-rankings","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/using-google-authorship-to-boost-your-rankings\/","title":{"rendered":"C\u00f3mo Google Authorship puede mejorar la clasificaci\u00f3n de su sitio web de afiliaci\u00f3n"},"content":{"rendered":"

Una buena forma de strengthen your membership site\u2019s search engine rankings<\/a> es implementando Google Authorship en todas sus entradas y con todos sus escritores.<\/p>\n

\u00bfQu\u00e9 es Google Authorship?<\/p>\n

Well, it\u2019s a way to tell Google which of their Google+ users wrote a given page or post on your site so it can put their picture next to the search listing like so:<\/p>\n

Seg\u00fan Neil Patel (cofundador de KISSmetrics, Crazy Egg y Hello Bar) Google Authorship puede aumentar el tr\u00e1fico a su sitio hasta en un 150%<\/a>\u00a1! Y la gran novedad es que puedes conseguir que funcione incluso por el contenido protegido de su suscripci\u00f3n<\/a>.<\/p>\n

Cuando su contenido est\u00e1 protegido, los robots de los motores de b\u00fasqueda normalmente no pueden rastrearlo e indexarlo. Pero si ya conocen la calidad del material que suele escribir el autor y est\u00e1 asociado a su cuenta de google authorship, eso reforzar\u00e1 la p\u00e1gina a ojos de los buscadores. Y si utiliza google authorship junto con extractos de puestos protegidos<\/a> entonces usted todav\u00eda puede hacer un gran trabajo con su ranking en Google.<\/p>\n

In addition to the SEO implications, Google Authorship is a great way to engage your members through Google+ which can help with marketing if you\u2019re active there too. And let\u2019s not forget\u00a0that showcasing your authors is always great for you and for your writers.<\/p>\n

Entonces, \u00bfc\u00f3mo conseguir que su sitio utilice Google Authorship?<\/p>\n

Bueno, puede variar en funci\u00f3n del tema de WordPress y los plugins que elija para su sitio, pero suponiendo que usted tiene un tema o plugins que soportan Google autor\u00eda<\/em> puede ser tan f\u00e1cil como seguir cada uno de los pasos que se indican a continuaci\u00f3n.<\/p>\n

There are a few tasks to take care of, but lets start with the author\u2019s info on your site.<\/p>\n

Accede al \u00e1rea de usuarios y ve a tu perfil.<\/p>\n

\"Perfil<\/a><\/p>\n

Una vez all\u00ed, selecciona tu cuenta y despl\u00e1zate hacia abajo hasta que veas d\u00f3nde poner tu enlace de Google+ y tu informaci\u00f3n biogr\u00e1fica.<\/p>\n

Concedido, Este paso no funciona en WordPress tal y como viene de serie.<\/em>, but many themes support this and there are several plugins on the WordPress repository to make this happen. If you can\u2019t find a plugin or theme that works for you and you want to code it yourself, just make sure that a link to the author\u2019s Google+ profile shows up somewhere on the post with \u201c?rel=author\u201d appended to the end of it\u2013that\u2019s really all Google needs to know who authored the post. Here on MemberPress.com we use the Genesis theme and have customized their\u00a0author box to support Google Authorship. If you\u2019re nerdy like me you can look at the code we\u2019re using on this site to augment the Genesis Author Box<\/a>, it\u2019s actually pretty simple if you know your way around PHP a little bit.<\/p>\n

Una vez rellenado y guardado, podemos ir a tu cuenta de Google+. Es posible que haya tenido que ir all\u00ed antes de ahora para obtener su enlace de perfil.<\/p>\n

\"Wordpress<\/a><\/p>\n

\u00a0<\/p>\n

Accede a tu perfil y selecciona la pesta\u00f1a \"Acerca de\".<\/p>\n

\"p\u00e1gina<\/a><\/p>\n

From There you can scroll down and on the right hand side you\u2019ll see a section that looks like this.<\/p>\n

\"bloque<\/p>\n

Select edit and you\u2019ll be able to go into the contributor area and you\u2019ll add information like this related to your own site or any other site you contribute to.<\/p>\n

\"Contribuidor<\/p>\n

Una vez que haya pulsado Guardar, ya est\u00e1 listo. Su sitio y su perfil est\u00e1n ahora conectados y la etiqueta Google Authorship deber\u00eda empezar a mostrarse en los resultados de b\u00fasqueda suponiendo que su sitio web est\u00e1 mostrando un enlace de autor para cada autor.<\/p>\n

Es absolutamente necesario cuidar estos dos pasos. Tu perfil de autor en el sitio web en el que publiques debe tener tu enlace de Google+ y debes tener un enlace rec\u00edproco en tu perfil de Google+ que indique que has contribuido a ese sitio, de lo contrario esto no funcionar\u00e1 correctamente.<\/p>\n

Although it may be a bit challenging to setup in WordPress initially, it\u2019s usually something you can \u201cset and forget\u201d \u2026 and the payoffs of Google Authorship can be pretty tremendous.<\/p>","protected":false},"excerpt":{"rendered":"

A great way to strengthen your membership site\u2019s search engine rankings is by implementing Google Authorship on all of your posts and with all of your writers. What is Google Authorship you ask? Well, it\u2019s a way to tell Google which of their Google+ users wrote a given page or post on your site so [\u2026]<\/p>\n","protected":false},"author":932,"featured_media":15264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,120],"tags":[132,79,82],"class_list":["post-2690","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-content","tag-authorship","tag-google","tag-search-engine-optimization","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t