By getting a clear understanding of the difference between subscriptions and memberships, you\u2019ll be able to more accurately communicate your offerings to potential customers. You can also use this information to help make decisions about your business, such as how best to scale it over time.<\/p>\n\n\n\n

In this post, we\u2019ll explain some high-level differences between subscriptions and memberships. Then, we\u2019ll dive into three key distinctions between the two. Let\u2019s get started!<\/p>\n\n\n\n

<\/span>An Introduction to the Difference Between Subscriptions vs Memberships<\/span><\/h2>\n\n\n\n
First off, MemberPress<\/a> supports both subscription and membership models<\/strong>. It all depends on how you choose to set up your site.<\/p>\n\n\n\n
At a high level, a subscription is a financial agreement to pay for a product or service at regular intervals. News sites and magazines are often based on a subscription model. One example is Ad Age<\/a>, which keeps a lot of valuable content strictly for subscribers:<\/p>\n\n\n
\n
$\"The$ <\/a><\/figure>\n<\/div>\n\n\n
A membership often involves participation in a community. It typically comes with some sort of related benefit. For instance, the American Accounting Association<\/a> provides members with access to journals and networking opportunities:<\/p>\n\n\n
\n
$\"The$ <\/a><\/figure>\n<\/div>\n\n\n
You can have a membership without a subscription, a subscription without a membership, or the two can be combined. It all depends on what works best for your business.<\/p>\n\n\n\n
Subscriptions vs Memberships: What\u2019s the Difference? (3 Key Points)<\/h2>\n\n\n\n
Now that you have a basic understanding of the difference between subscriptions and memberships, let\u2019s look a bit closer at some of the key distinctions. Below, we\u2019ve outlined three points that separate the two.<\/p>\n\n\n\n
<\/span>1. Memberships Can Be More Community-Focused<\/span><\/h3>\n\n\n\n
When someone joins a membership, they often do so to develop relationships with other members. If you develop a membership model, expect to be more engaged<\/a> with your customers than you would if you offered a subscription. You may also need to encourage engagement within your online community.<\/p>\n\n\n\n
You can motivate members to engage with each other through gamification. This technique uses elements such as badges or points to add some motivation<\/a> to your membership site. For example, you could offer badges to members who post in an online forum <\/a>or \u201cfollow\u201d other users.<\/p>\n\n\n\n
According to gamification plugin MyCred<\/a>, 69% of customers in the U.S. are influenced to buy based on loyalty programs. And 58% of consumers report that they shop once a month or more at stores whose loyalty programs they\u2019re part of.<\/p>\n\n\n\n
Subscriptions may include some community elements, such as comments sections on news sites. However, interaction between users is not a central part of the business model. Users can just as easily read and enjoy articles in isolation.<\/p>\n\n\n\n
\n\n $\"memberpress$ <\/a>\n<\/div><\/div>\n\n\n\n\n
<\/span>2. Memberships Can Leverage Exclusivity<\/span><\/h3>\n\n\n\n
To create a sense of scarcity, you might choose to limit the number of members you take on at one time. You\u2019ll want to be sure to spread the word when membership is open so that you can take on as many newcomers as possible while maintaining a feeling of exclusivity.<\/p>\n\n\n\n
If you screen members and set guidelines for them, you can build a community that\u2019s highly valuable in your niche. Benefits might include access to a member directory<\/a> to make it easier for users to network with each other.<\/p>\n\n\n\n
While you may have fewer members than you would if you opened registration to just anyone, you\u2019ll be able to charge more for access due to the high quality of your community\u2019s user experience. Using exclusivity as a tactic for your membership site can really pay off.<\/p>\n\n\n\n
However, this method doesn\u2019t translate well to a subscription model. For instance, it wouldn\u2019t make much sense for Netflix to limit the number of people who can use its streaming service \u2013 it would lose out on tons of revenue.<\/p>\n\n\n\n
Similarly, online publications, ongoing services, and even monthly subscription product boxes<\/a> might unintentionally limit their own growth by applying exclusivity to their business plans. <\/p>\n\n\n\n
<\/span>3. Subscriptions Require a Constant Stream of New Content<\/span><\/h3>\n\n\n\n
Retaining your customers is crucial to increasing your revenue with a subscription model. Membership sites can be supported by user generated content (UGC). However, you\u2019ll be responsible for creating the content or providing the products that keep subscribers coming back for more.<\/p>\n\n\n\n
In order to keep your audience\u2019s interest, it\u2019s important to create and stick to a content or product development strategy. This will help you innovate and add fresh offerings to your subscription-based business so that customers don\u2019t become bored with your existing ones.<\/p>\n\n\n\n
Restricted Content<\/h4>\n\n\n\n
Try keeping your best content<\/a> behind a paywall to retain subscribers. A simple way to do this is to create a Subscribers Onl<\/em>y category and restrict access to it. MemberPress enables you to accomplish this with access rules<\/a>.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Watch this tutorial video to learn how to use MemberPress Rules to protect your content<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"drip-content\">Drip Content<\/h4>\n\n\n\n<p>Another technique you might try is <a href=\"https:\/\/memberpress.com\/blog\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"The Skinny on Drip Content (What It is and How to Use It)\">drip content<\/a>. With this strategy, you\u2019ll release premium content periodically over a pre-determined amount of time. Users will be more motivated to stick around to gain access to new material. This method works especially well with <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"How to Sell Courses on WordPress With MemberPress Courses\">online courses<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"JO14Lka7TEmHXh8fWTKYm3s0WF1Pi8XJpbRzwai5NEozucy2rvUOL6MtBSkAblUhuCH\"><div class=\"responsive-video\"><iframe title=\"How to Drip Feed Content w\/ MemberPress (and Why You Should)!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKYgK6lFBbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Learn how to use MemberPress\u2019 Content Dripping feature in this tutorial video<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The difference between subscriptions and memberships may seem subtle. However, it can have a significant impact on how you operate your business.<\/p>\n\n\n\n<p>To recap, here are three key differences between subscriptions and memberships:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Memberships tend to create community, while subscriptions can be enjoyed by individual users.<\/li>\n\n\n\n<li>Memberships can be exclusive, but exclusivity may limit subscription-based businesses\u2019 growth.<\/li>\n\n\n\n<li>Subscriptions require you to create new content consistently, while memberships rely on UGC.<\/li>\n<\/ol>\n\n\n\n<p>And, as we mentioned, MemberPress supports subscription, membership, and combined models. So whichever way you go, we\u2019ve got you covered!<\/p>\n\n\n\n<p>Do you still have questions about subscriptions vs memberships? Ask away in the comments section below!<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don\u2019t forget to subscribe in the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> below.<\/strong><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Selecting a model for your online business is one of the first major decisions you\u2019ll make when creating your plan. If you\u2019ve been doing your research, you\u2019ve almost certainly seen discussions around subscriptions vs memberships. You\u2019ve probably even seen the two terms used interchangeably, which can create confusion. By getting a clear understanding of the [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":29541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474],"tags":[],"class_list":{"0":"post-26946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"The line between subscriptions vs memberships may seem subtle, but it has an impact on how you do business. 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