Si conoce bien la diferencia entre suscripciones y afiliaciones, podr\u00e1 comunicar con mayor precisi\u00f3n sus ofertas a los clientes potenciales. Tambi\u00e9n puede utilizar esta informaci\u00f3n para tomar decisiones sobre su negocio, como la mejor manera de ampliarlo con el tiempo.<\/p>\n\n\n\n

En este art\u00edculo explicaremos algunas diferencias generales entre las suscripciones y las afiliaciones. A continuaci\u00f3n, analizaremos tres diferencias clave entre ambas. Empecemos.<\/p>\n\n\n\n

<\/span>Introducci\u00f3n a la diferencia entre suscripciones y afiliaciones<\/span><\/h2>\n\n\n\n
En primer lugar, MemberPress<\/a> admite modelos de suscripci\u00f3n y afiliaci\u00f3n<\/strong>. Todo depende de c\u00f3mo decida configurar su sitio.<\/p>\n\n\n\n
A grandes rasgos, una suscripci\u00f3n es un acuerdo financiero para pagar por un producto o servicio a intervalos regulares. Los sitios de noticias y las revistas se basan a menudo en un modelo de suscripci\u00f3n. Un ejemplo es Ad Age<\/a>que guarda muchos contenidos valiosos estrictamente para los abonados:<\/p>\n\n\n
\n
$\"La$ <\/a><\/figure>\n<\/div>\n\n\n
La afiliaci\u00f3n suele implicar la participaci\u00f3n en una comunidad. Suele conllevar alg\u00fan tipo de beneficio relacionado. Por ejemplo, la Asociaci\u00f3n Americana de Contabilidad<\/a> ofrece a los miembros acceso a revistas y oportunidades de establecer contactos:<\/p>\n\n\n
\n
$\"Organizaci\u00f3n$ <\/a><\/figure>\n<\/div>\n\n\n
Puede tener una afiliaci\u00f3n sin suscripci\u00f3n, una suscripci\u00f3n sin afiliaci\u00f3n o las dos combinadas. Todo depende de lo que funcione mejor para su negocio.<\/p>\n\n\n\n
Suscripciones y afiliaciones: \u00bfCu\u00e1l es la diferencia? (3 puntos clave)<\/h2>\n\n\n\n
Ahora que ya tiene una idea b\u00e1sica de la diferencia entre suscripciones y afiliaciones, veamos con m\u00e1s detalle algunas de las distinciones clave. A continuaci\u00f3n, hemos esbozado tres puntos que separan a ambas.<\/p>\n\n\n\n
<\/span>1. Las afiliaciones pueden centrarse m\u00e1s en la comunidad<\/span><\/h3>\n\n\n\n
Cuando alguien se afilia a una organizaci\u00f3n, suele hacerlo para entablar relaciones con otros miembros. Si desarrolla un modelo de afiliaci\u00f3n, espere que m\u00e1s comprometidos<\/a> con sus clientes que si ofreciera una suscripci\u00f3n. Tambi\u00e9n puede que necesite fomentar el compromiso dentro de su comunidad en l\u00ednea.<\/p>\n\n\n\n
Puede motivar a los miembros a interactuar entre s\u00ed mediante la gamificaci\u00f3n. Esta t\u00e9cnica utiliza elementos como las insignias o los puntos para a\u00f1adir algo de dinamismo. motivaci\u00f3n<\/a> a su sitio de afiliaci\u00f3n. Por ejemplo, podr\u00eda ofrecer insignias a los miembros que publiquen en un foro en l\u00ednea <\/a>or \u201cfollow\u201d other users.<\/p>\n\n\n\n
Seg\u00fan Plugin de gamificaci\u00f3n MyCred<\/a>, En EE.UU., 69% de los clientes se ven influidos a la hora de comprar por los programas de fidelizaci\u00f3n. Y 58% de los consumidores afirman que compran una vez al mes o m\u00e1s en tiendas de cuyos programas de fidelizaci\u00f3n forman parte.<\/p>\n\n\n\n
Las suscripciones pueden incluir algunos elementos comunitarios, como las secciones de comentarios en los sitios de noticias. Sin embargo, la interacci\u00f3n entre usuarios no es una parte central del modelo de negocio. Los usuarios pueden igualmente leer y disfrutar de los art\u00edculos de forma aislada.<\/p>\n\n\n\n
\n\n $\"memberpress$ <\/a>\n<\/div><\/div>\n\n\n\n\n
<\/span>2. Las afiliaciones pueden aprovechar la exclusividad<\/span><\/h3>\n\n\n\n
Para crear una sensaci\u00f3n de escasez, puedes limitar el n\u00famero de miembros que aceptas a la vez. Aseg\u00farate de que se corre la voz cuando se abra el plazo de afiliaci\u00f3n para poder aceptar al mayor n\u00famero posible de nuevos miembros y mantener al mismo tiempo la sensaci\u00f3n de exclusividad.<\/p>\n\n\n\n
Si selecciona a los miembros y establece unas directrices para ellos, puede crear una comunidad muy valiosa en su nicho. Los beneficios pueden incluir el acceso a un directorio de miembros<\/a> para facilitar el establecimiento de redes entre los usuarios.<\/p>\n\n\n\n
Aunque puede que tenga menos miembros de los que tendr\u00eda si abriera el registro a cualquiera, podr\u00e1 cobrar m\u00e1s por el acceso debido a la alta calidad de la experiencia de usuario de su comunidad. Utilizar la exclusividad como t\u00e1ctica para tu sitio de afiliaci\u00f3n puede ser realmente rentable.<\/p>\n\n\n\n
Sin embargo, este m\u00e9todo no se traduce bien en un modelo de suscripci\u00f3n. Por ejemplo, no tendr\u00eda mucho sentido que Netflix limitara el n\u00famero de personas que pueden utilizar su servicio de streaming: perder\u00eda toneladas de ingresos.<\/p>\n\n\n\n
Del mismo modo, las publicaciones en l\u00ednea, los servicios continuos e incluso cajas de productos de suscripci\u00f3n mensual<\/a> podr\u00edan limitar involuntariamente su propio crecimiento aplicando la exclusividad a sus planes de negocio. <\/p>\n\n\n\n
<\/span>3. Las suscripciones requieren un flujo constante de nuevos contenidos<\/span><\/h3>\n\n\n\n
Retener a sus clientes es crucial para aumentar sus ingresos con un modelo de suscripci\u00f3n. Los sitios de suscripci\u00f3n pueden apoyarse en contenidos generados por los usuarios (CGU). Sin embargo, t\u00fa ser\u00e1s el responsable de crear el contenido o proporcionar los productos que hagan que los suscriptores vuelvan a por m\u00e1s.<\/p>\n\n\n\n
Para mantener el inter\u00e9s de su p\u00fablico, es importante crear y seguir una estrategia de desarrollo de contenidos o productos. Esto te ayudar\u00e1 a innovar y a\u00f1adir nuevas ofertas a tu negocio basado en suscripciones para que los clientes no se aburran con las que ya tienes.<\/p>\n\n\n\n
Contenido restringido<\/h4>\n\n\n\n
Intente mantener su mejor contenido<\/a> detr\u00e1s de un muro de pago para retener a los suscriptores. Una forma sencilla de hacerlo es crear un Abonados en l\u00ednea<\/em>y categor\u00eda y restringir el acceso a la misma. MemberPress le permite lograr esto con normas de acceso<\/a>.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Vea este v\u00eddeo tutorial para aprender a utilizar las reglas MemberPress para proteger sus contenidos<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"drip-content\">Contenido por goteo<\/h4>\n\n\n\n<p>Otra t\u00e9cnica que puede probar es <a href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"El contenido por goteo (qu\u00e9 es y c\u00f3mo utilizarlo)\">contenido por goteo<\/a>. Con esta estrategia, publicar\u00e1 contenidos premium peri\u00f3dicamente durante un periodo de tiempo predeterminado. Los usuarios estar\u00e1n m\u00e1s motivados para quedarse y acceder al nuevo material. Este m\u00e9todo funciona especialmente bien con <a href=\"https:\/\/memberpress.com\/es\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"C\u00f3mo vender cursos en WordPress con MemberPress Courses\">cursos en l\u00ednea<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"TzbY3ueBnmaxGMc1vid7rgNIHhWt8OR0FPX4ZyswpqKC5fjLDJUkSoVl9Q6EA\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo distribuir contenido con MemberPress (y por qu\u00e9 deber\u00eda hacerlo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKYgK6lFBbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Aprenda a utilizar la funci\u00f3n Content Dripping de MemberPress en este v\u00eddeo tutorial<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Para llevar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La diferencia entre suscripciones y afiliaciones puede parecer sutil. Sin embargo, puede tener un impacto significativo en la forma en que opera su negocio.<\/p>\n\n\n\n<p>A modo de resumen, he aqu\u00ed tres diferencias fundamentales entre las suscripciones y las afiliaciones:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Las afiliaciones tienden a crear comunidad, mientras que las suscripciones pueden ser disfrutadas por usuarios individuales.<\/li>\n\n\n\n<li>Las afiliaciones pueden ser exclusivas, pero la exclusividad puede limitar el crecimiento de las empresas basadas en suscripciones.<\/li>\n\n\n\n<li>Las suscripciones requieren la creaci\u00f3n constante de nuevos contenidos, mientras que las afiliaciones se basan en el contenido generado por los usuarios.<\/li>\n<\/ol>\n\n\n\n<p>Y, como ya hemos mencionado, MemberPress admite modelos de suscripci\u00f3n, afiliaci\u00f3n y combinados. As\u00ed que, sea cual sea tu opci\u00f3n, \u00a1tenemos lo que necesitas!<\/p>\n\n\n\n<p>\u00bfSigues teniendo dudas sobre las suscripciones y las afiliaciones? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1Y no olvides suscribirte en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Selecting a model for your online business is one of the first major decisions you\u2019ll make when creating your plan. If you\u2019ve been doing your research, you\u2019ve almost certainly seen discussions around subscriptions vs memberships. You\u2019ve probably even seen the two terms used interchangeably, which can create confusion. By getting a clear understanding of the [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":29541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474],"tags":[],"class_list":{"0":"post-26946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"The line between subscriptions vs memberships may seem subtle, but it has an impact on how you do business. 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